{"id":79434,"date":"2019-10-08T02:00:11","date_gmt":"2019-10-08T09:00:11","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=79434"},"modified":"2024-05-13T12:51:50","modified_gmt":"2024-05-13T19:51:50","slug":"dashboard-para-customer-experience","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/es\/dashboard-para-customer-experience\/","title":{"rendered":"Importancia de tener un dashboard para customer experience"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Un <\/span><b>dashboard para customer experience<\/b><span style=\"font-weight: 400;\"> es la mejor forma de visualizar los resultados de tus estrategias f\u00e1cilmente.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El uso de un dashboard para customer experience te permite observar cuidadosamente el <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/es\/mapa-de-la-experiencia-del-cliente\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">mapa de experiencia del cliente<\/span><\/a><span style=\"font-weight: 400;\"> y realizar los ajuste necesarios que mejoren positivamente los procesos de los usuarios.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los usos m\u00e1s importantes de dashboard para customer experience\u00a0 de QuestionPro son:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Permite desglosar y analizar los resultados bas\u00e1ndote en preguntas espec\u00edficas y variables de perfil.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Es posible personalizar la etiqueta y el uso de gr\u00e1ficos a los que tu organizaci\u00f3n est\u00e1 m\u00e1s acostumbrada.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Puedes realizar un seguimiento de los cambios en las respuestas cada mes y compararlos.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Caracter\u00edsticas de nuestro dashboard para customer experience<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Entre las principales caracter\u00edsticas de nuestro dashboard para customer experience se encuentran:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Filtros personalizables:<\/b><span style=\"font-weight: 400;\"> Los usuarios pueden filtrar los datos que aparecen en el dashboard al instante. Al acceder a la informaci\u00f3n del perfil del cliente, y segmentar y filtrar los resultados bas\u00e1ndose en preguntas espec\u00edficas de la <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/es\/encuesta-de-experiencia-del-cliente\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">encuesta de experiencia del cliente<\/span><\/a><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">. Esto significa menos tiempo configurando y m\u00e1s tiempo analizando todos los resultados.<\/span><\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Etiquetas de gr\u00e1ficos personalizables:<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> Es posible cambiar los tipos de gr\u00e1ficos y elegir si deseas mostrar u ocultar las etiquetas.<\/span><\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Seguimiento mensual:<\/b><span style=\"font-weight: 400;\"> Los usuarios interesados en ver las tendencias de distribuci\u00f3n de porcentajes\/respuestas en el intervalo de un mes espec\u00edfico podr\u00e1n ver la tendencia de las respuestas recibidas para preguntas de selecci\u00f3n m\u00faltiple\/selecci\u00f3n \u00fanica. Adem\u00e1s, podr\u00e1 seleccionar un rango mensual para revisar los datos de tendencias y tendr\u00e1 la opci\u00f3n de seleccionar\/deseleccionar las opciones de respuesta del gr\u00e1fico.<\/span><\/li>\n<\/ul>\n<blockquote><p>Conoce las caracter\u00edsticas de un <a href=\"https:\/\/www.questionpro.com\/blog\/es\/panel-de-satisfaccion-del-cliente\/\" target=\"_blank\" rel=\"noopener\">panel de satisfacci\u00f3n del cliente<\/a>.<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">C\u00f3mo configurar tu dashboard para customer experience<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Los dashboard para customer experience, disponible en nuestra herramienta especializada <\/span><a href=\"https:\/\/www.questionpro.com\/es\/cx\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">QuestionPro CX<\/span><\/a><span style=\"font-weight: 400;\"> pueden configurarse seg\u00fan tus necesidades, aqu\u00ed te mostramos c\u00f3mo:\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\">\n<h3><span style=\"font-weight: 400;\">Filtrar por tipo de producto<\/span><\/h3>\n<\/li>\n<\/ol>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Inicia sesi\u00f3n y dir\u00edgete a Admin y posteriormente, Mapping.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Dir\u00edgete al extremo derecho del mapeo de variables personalizada, haz clic en el bot\u00f3n &#8216;A\u00f1adir&#8217;.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-79445\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2019\/09\/dashboard1.jpg\" alt=\"configurar dashboard 1\" width=\"1920\" height=\"937\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A\u00f1ade un n\u00famero de variable personalizada y selecciona el tipo de variable \u201ccateg\u00f3rica\u201d para los valores de texto.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A\u00f1ade un nombre y menciona los valores de la variable personalizada seleccionando una por l\u00ednea.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A\u00f1ade nombre de c\u00f3digo para referenciar la variable utilizada (opcional).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Habilita la palanca para usarla como filtro en el tablero de instrumentos.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-79452\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2019\/09\/dashboard2.jpg\" alt=\"configurar dashboard 1\" width=\"596\" height=\"352\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Filtrar por tipo de pregunta<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Inicia sesi\u00f3n y dir\u00edgete a Admin y posteriormente, Mapping<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A la derecha del Mapping de preguntas, haz clic en el bot\u00f3n \u201cActualizar\u201d.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-79459\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2019\/09\/dashboard3.jpg\" alt=\"configurar dashboard 3\" width=\"589\" height=\"346\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Selecciona las preguntas que deseas a\u00f1adir como filtros<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Agrega el texto de los filtros, ya que la pregunta completa no se puede mostrar en un filtro.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Haz clic en \u201cGuardar\u201d.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-79466\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2019\/09\/dashboard4.jpg\" alt=\"configurar dashboard 4\" width=\"613\" height=\"300\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Para filtrar el Dashboard para customer experience con las variables de pregunta y segmentos de producto asignados, dir\u00edgete a:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Admin &gt;&gt; Panel de control general<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Selecciona las opciones de variables personalizadas, el tipo de producto y la pregunta por la que deseas filtrar los datos y haz clic en \u201cAplicar\u201d para que aparezca en el panel de control.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">C\u00f3mo personalizar tu dashboard de customer experience<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ve a \u201cEditar Tablero\u201d.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Haga clic en el icono del l\u00e1piz para editar dentro del tablero.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Aparecer\u00e1 un men\u00fa de configuraci\u00f3n con la opci\u00f3n de edici\u00f3n en el panel derecho.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ajustes que pueden ser editados:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">T\u00edtulo<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Descripci\u00f3n\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Recuento de respuestas.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tipo de gr\u00e1fico\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mostrar\/ocultar tooltip<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Opciones de desglose<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Despu\u00e9s de seleccionar la configuraci\u00f3n, haz clic en \u201cGuardar\u201d.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-79473\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2019\/09\/dashboard5.jpg\" alt=\"configurar dashboard 5\" width=\"609\" height=\"298\" \/><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Descubre <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/es\/pasos-para-cumplir-con-la-experiencia-del-cliente\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">c\u00f3mo lograr la experiencia del cliente<\/span><\/a><span style=\"font-weight: 400;\">\u00a0 paso a paso con este art\u00edculo que tenemos para ti.\u00a0<\/span><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">C\u00f3mo configurar el widget de seguimiento mensual<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Dir\u00edgete a Admin &gt;&gt; Rastreo mensual&gt;&gt; y a\u00f1ade un nuevo widget.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Selecciona \u201cEncuesta\u201d &gt;&gt; elige la encuesta\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Agrega nombre del widget<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Selecciona el rastreador mensual de los gr\u00e1ficos mostrados &gt;&gt; haz clic en \u201cSiguiente\u201d.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Para crear la tendencia, selecciona la pregunta a rastrear y el n\u00famero de meses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aplica un filtro de nivel y haz clic en \u201cGuardar\u201d para que aparezca.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-79480\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2019\/09\/dashboard6.jpg\" alt=\"configurar dashboard 6\" width=\"611\" height=\"299\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Analizando el rastreador mensual<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">El eje X representa por defecto las respuestas por opci\u00f3n de respuesta. Puedes cambiarlo a un porcentaje desde la configuraci\u00f3n de edici\u00f3n<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">El eje Y representa los meses. Por defecto es el mes actual y dos meses antes del mes actual, como se mencion\u00f3 durante la configuraci\u00f3n.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cada pila en una barra representa una opci\u00f3n de respuesta como se menciona debajo del gr\u00e1fico. El n\u00famero de respuestas se muestra en la barra para cada opci\u00f3n de respuesta.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-79487\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2019\/09\/dashboard8.jpg\" alt=\"configurar dashboard 7\" width=\"583\" height=\"285\" \/><\/p>\n<blockquote><p>Conoce tambi\u00e9n el <a href=\"https:\/\/www.questionpro.com\/blog\/es\/dashboard-de-uso-de-questionpro\/\" target=\"_blank\" rel=\"noopener\">dashboard de uso de QuestionPro<\/a>.<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Para obtener m\u00e1s informaci\u00f3n sobre nuestro dashboard para customer experience, ponte en contacto con nosotros, estaremos encantados de ayudarte a conocer m\u00e1s de nuestras funciones.\u00a0<\/span><\/p>\n<p><center><a href=\"https:\/\/agendardemo2.questionpro.com\/?custom1=dashboard-cx\/\" target=\"_blank\" rel=\"noopener noreferrer\"><button>AGENDAR\u00a0UNA DEMOSTRACI\u00d3N<\/button><\/a><\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un dashboard para customer experience es la mejor forma de visualizar los resultados de tus estrategias f\u00e1cilmente.\u00a0 El uso de [&hellip;]<\/p>\n","protected":false},"author":38,"featured_media":79366,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[182,183,224],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Importancia de tener un dashboard para customer experience<\/title>\n<meta name=\"description\" content=\"Conoce la importancia de tener un dashboard para customer experience, 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