{"id":800507,"date":"2019-09-16T04:10:34","date_gmt":"2019-09-16T11:10:34","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/clients-vs-salaries-qui-viennent-en-premier\/"},"modified":"2019-09-16T04:10:34","modified_gmt":"2019-09-16T04:10:34","slug":"clients-vs-salaries-qui-viennent-en-premier","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/fr\/clients-vs-salaries-qui-viennent-en-premier\/","title":{"rendered":"Clients contre employ\u00e9s : Qui passe en premier ?"},"content":{"rendered":"<p>Nous connaissons tous l&rsquo;adage selon lequel les clients sont prioritaires. Les organisations ne jurent que par lui depuis des ann\u00e9es. Apr\u00e8s tout, nous existons gr\u00e2ce \u00e0 nos clients. Et ils peuvent nous faire ou nous d\u00e9faire. Pour la plupart des organisations, les clients sont en effet prioritaires.<\/p>\n<p>Avec l&rsquo;\u00e9volution de la nature de la main-d&rsquo;\u0153uvre, il est temps de changer de point de vue. Si cela fonctionne pour nos clients, cela ne devrait-il pas fonctionner pour nos employ\u00e9s ? Il est temps de travailler \u00e0 l&rsquo;enrichissement de l&rsquo;exp\u00e9rience des employ\u00e9s, tout comme nous le faisons pour l&rsquo;exp\u00e9rience des clients. Il s&rsquo;agit de leur donner un sentiment d&rsquo;accomplissement et de joie. Sans cette exp\u00e9rience &#8211; qui \u00e9voque une \u00e9motion, un souvenir, une identit\u00e9 &#8211; les employ\u00e9s consid\u00e9reront simplement leur salaire comme une marchandise, au m\u00eame titre que le pain au supermarch\u00e9.<\/p>\n<p>Il ne peut y avoir de salari\u00e9s sans clients ni de clients sans salari\u00e9s. C&rsquo;est comme l&rsquo;\u00e9nigme de la poule et de l&rsquo;\u0153uf : les deux sont arriv\u00e9s en premier. Les clients et les employ\u00e9s sont inextricablement li\u00e9s. Br\u00fbler vos employ\u00e9s au d\u00e9triment de la satisfaction des clients, par exemple, d\u00e9s\u00e9quilibre cet \u00e9quilibre ; c&rsquo;est une proposition perdante que vous ne pouvez pas maintenir.<\/p>\n<p>Les organisations matures ont pris note de ce mouvement de balancier et mettent en \u0153uvre des mesures correctives. Nous le constatons \u00e9galement dans le <a href=\"https:\/\/www.questionpro.com\/blog\/one-million-employee-experience-benchmarks\/\">million de points de r\u00e9f\u00e9rence<\/a> que QuestionPro a recueillis aupr\u00e8s d&rsquo;organisations du monde entier. Ces rep\u00e8res nous montrent, entre autres, comment certaines exp\u00e9riences v\u00e9cues par les employ\u00e9s ont un impact sur des \u00e9l\u00e9ments tels que l&rsquo;<a href=\"https:\/\/www.questionpro.com\/blog\/employee-net-promoter-score-enps\/\">Employee Net Promoter Score<\/a> (eNPS) (une mesure de la volont\u00e9 de votre personnel de recommander \u00e0 des personnes qu&rsquo;ils respectent de travailler dans votre entreprise). Le comportement qui a le plus d&rsquo;impact ? Lorsque les employ\u00e9s ont le sentiment que les organisations comprennent leurs besoins sp\u00e9cifiques et y r\u00e9pondent (c&rsquo;est-\u00e0-dire que les employ\u00e9s passent en premier). Et le comportement qui a le moins d&rsquo;impact ? Les clients et les parties prenantes influencent ce que nous faisons (c&rsquo;est-\u00e0-dire que les clients passent avant tout). Hmmmmmm. Int\u00e9ressant&#8230;<\/p>\n<p>Vous \u00eates donc en train de me dire que si je donne la priorit\u00e9 \u00e0 l&#8217;employ\u00e9, cela aura un impact plus important sur son intention de rester, sur sa volont\u00e9 de fournir un effort discr\u00e9tionnaire et sur la mesure dans laquelle il fera la promotion de notre marque ? Oui. Et vous me dites que si nous donnons la priorit\u00e9 aux clients, cela n&rsquo;aura que tr\u00e8s peu d&rsquo;impact sur ces choses ? Oui. Pour en savoir plus sur ces crit\u00e8res de r\u00e9f\u00e9rence et ces r\u00e9sultats <a href=\"https:\/\/www.questionpro.com\/blog\/one-million-employee-experience-benchmarks\/\">, cliquez ici<\/a>.<\/p>\n<p>Qu&rsquo;est-ce que cela signifie pour les organisations ? Cela signifie-t-il qu&rsquo;ils doivent penser \u00e0 leurs employ\u00e9s et non \u00e0 leurs clients ? Ce n&rsquo;est pas le cas.<\/p>\n<p>Si vous souhaitez en savoir plus sur la mani\u00e8re dont les outils <i>Workforce<\/i> de QuestionPro aident les entreprises \u00e0 g\u00e9rer l&rsquo;exp\u00e9rience et la culture des employ\u00e9s de mani\u00e8re significative, d\u00e9couvrez gratuitement notre plateforme <em>Workforce<\/em>.<\/p>\n<p style=\"text-align: center;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?mode=workforce&amp;classID=1024&amp;sourceRef=blog-workforce\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Cr\u00e9er un compte gratuit<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nous connaissons tous l&rsquo;adage selon lequel les clients sont prioritaires. Les organisations ne jurent que par lui depuis des ann\u00e9es. [&hellip;]<\/p>\n","protected":false},"author":114,"featured_media":652494,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1536],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Clients contre employ\u00e9s : Qui passe en premier ? | QuestionPro<\/title>\n<meta name=\"description\" content=\"Les organisations r\u00e9alisent que les employ\u00e9s sont aussi importants que les clients, voire plus. 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