{"id":800562,"date":"2018-10-09T03:45:57","date_gmt":"2018-10-09T03:45:57","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/geofenced-surveys-questionpro\/"},"modified":"2018-10-09T03:45:57","modified_gmt":"2018-10-09T03:45:57","slug":"geofenced-surveys-questionpro","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/fr\/geofenced-surveys-questionpro\/","title":{"rendered":"Enqu\u00eates g\u00e9od\u00e9pendantes : D\u00e9couvrez comment d\u00e9clencher des enqu\u00eates en fonction de l&#8217;emplacement d&rsquo;une personne."},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-63929\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/10\/16-Image.jpg\" alt=\"Enqu\u00eates communautaires g\u00e9o-cl\u00f4tur\u00e9es QuestionPro  \" width=\"992\" height=\"594\"><\/p>\n<p><span style=\"font-weight: 400;\">La plupart d&rsquo;entre nous poss\u00e8dent des smartphones \u00e9quip\u00e9s d&rsquo;applications que nous avons autoris\u00e9es \u00e0 suivre notre position. Ces organisations utilisent ces points de donn\u00e9es pour suivre notre comportement et nos exp\u00e9riences sur le moment, tout en nous fournissant des informations qui pourraient nous \u00eatre utiles en temps r\u00e9el. Yelp est un bon exemple d&rsquo;application qui envoie des notifications g\u00e9olocalis\u00e9es en fonction de la proximit\u00e9 de restaurants potentiels ou d&rsquo;\u00e9v\u00e9nements se d\u00e9roulant dans la r\u00e9gion.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-63923\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/10\/Image-3-Final-Edit.png\" alt=\"QuestionPro Yelp\" width=\"388\" height=\"732\"><\/p>\n<p><span style=\"font-weight: 400;\">Ce m\u00eame type de notification peut \u00eatre utilis\u00e9 pour les enqu\u00eates g\u00e9olocalis\u00e9es. Lorsqu&rsquo;une personne a install\u00e9 l&rsquo;application Communaut\u00e9s et qu&rsquo;elle se rend \u00e0 un endroit o\u00f9 une enqu\u00eate de g\u00e9ofencing a \u00e9t\u00e9 configur\u00e9e et activ\u00e9e, elle re\u00e7oit une notification push l&rsquo;invitant \u00e0 ouvrir l&rsquo;application et \u00e0 r\u00e9pondre \u00e0 l&rsquo;enqu\u00eate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Par exemple, une entreprise souhaitant tester l&rsquo;efficacit\u00e9 d&rsquo;une campagne publicitaire. Ils mettaient en place la campagne dans la moiti\u00e9 de leurs sites et pas dans l&rsquo;autre moiti\u00e9. Cependant, tous les lieux seraient charg\u00e9s dans le syst\u00e8me pour le suivi. D\u00e8s qu&rsquo;un membre de la communaut\u00e9 entre dans l&rsquo;un des magasins charg\u00e9s dans le syst\u00e8me, il se voit proposer une enqu\u00eate. Dans ce cas, l&rsquo;enqu\u00eate porte sur la m\u00e9morisation et l&rsquo;efficacit\u00e9 des publicit\u00e9s.<\/span><\/p>\n<p><span style=\"font-weight: bold;\">L&rsquo;importance des enqu\u00eates g\u00e9o-cl\u00f4tur\u00e9es via l&rsquo;application mobile des Communaut\u00e9s :<\/span><\/p>\n<div class=\"col-sm-12 col-md-6\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-63926\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/10\/Image-1-New-Final-Edit.png\" alt=\"Communaut\u00e9s d\u00e9limit\u00e9es par des cl\u00f4tures g\u00e9ographiques QuestionPro App\" width=\"400\" height=\"821\"><\/div>\n<div class=\"col-sm-12 col-md-6\">\n<ul>\n<li>Il est facile pour les chercheurs de recueillir des informations sans avoir \u00e0 poser ces questions dans l&rsquo;enqu\u00eate.<\/li>\n<li>Les donn\u00e9es passives peuvent \u00eatre utilis\u00e9es pour valider les r\u00e9ponses recueillies dans le cadre de l&rsquo;enqu\u00eate.<\/li>\n<li>Il s&rsquo;agit d&rsquo;un opt-in 100% s\u00e9curis\u00e9 uniquement via l&rsquo;application.<\/li>\n<li>L&rsquo;application peut \u00eatre marqu\u00e9e \u00e0 vos couleurs et \u00e0 votre logo.<\/li>\n<li>Il peut \u00eatre int\u00e9gr\u00e9 \u00e0 une application existante, de sorte que les r\u00e9pondants n&rsquo;auront pas besoin de deux applications diff\u00e9rentes sur leur t\u00e9l\u00e9phone.<\/li>\n<li>Vous pouvez d\u00e9clencher un retour d&rsquo;information et des notifications en temps r\u00e9el en fonction de l&rsquo;arriv\u00e9e et du d\u00e9part d&rsquo;un lieu donn\u00e9.<\/li>\n<li>Les notifications peuvent \u00eatre envoy\u00e9es par SMS ou via l&rsquo;application.<\/li>\n<\/ul>\n<\/div>\n<p style=\"width: 100%; float: left; padding-top: 20px;\"><span style=\"font-weight: 400;\">Le processus de mise en place des enqu\u00eates g\u00e9o-cl\u00f4tur\u00e9es n&rsquo;est pas aussi d\u00e9courageant qu&rsquo;il n&rsquo;y para\u00eet. L&rsquo;infographie suivante est un guide facile \u00e0 consulter. Sachez \u00e9galement que vous serez guid\u00e9 tout au long du processus d&rsquo;installation et de collecte.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-63917\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/10\/1-Infographics-Part-1.png\" alt=\"Infographie sur les lev\u00e9s g\u00e9od\u00e9siques Partie 1 QuestionPro\" width=\"600\" height=\"399\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-63918\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/10\/2-Infographics-Part-2.png\" alt=\"Infographie sur les lev\u00e9s g\u00e9od\u00e9siques Partie 2 QuestionPro\" width=\"600\" height=\"556\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-63919\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/10\/3-Infographics-Part-3.png\" alt=\"Infographie sur les lev\u00e9s g\u00e9od\u00e9siques Partie 3 QuestionPro\" width=\"600\" height=\"545\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rassurez-vous, tout au long du processus, notre \u00e9quipe d&rsquo;assistance \u00e0 la client\u00e8le vous formera, vous accompagnera et vous guidera afin de garantir un lancement en douceur qui produira \u00e0 coup s\u00fbr des r\u00e9sultats qui aideront votre organisation \u00e0 prendre de meilleures d\u00e9cisions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les gouvernements, les universit\u00e9s, les entreprises et les groupes \u00e0 but non lucratif ont fait \u00e9quipe avec l&rsquo;application mobile Communaut\u00e9s de QuestionPro pour lancer des enqu\u00eates g\u00e9o-cloisonn\u00e9es qui leur permettent de suivre les informations utilis\u00e9es pour diverses \u00e9tudes comportementales sur le tabagisme, les transports, les jeux et la pr\u00e9vention des maladies. Si vous souhaitez en savoir plus sur la mani\u00e8re dont votre organisation pourrait int\u00e9grer des enqu\u00eates g\u00e9o-cloisonn\u00e9es \u00e0 votre strat\u00e9gie d&rsquo;\u00e9tude de march\u00e9, veuillez contacter  <\/span><a href=\"https:\/\/www.questionpro.com\/communities\/\"><br \/>\n  <span style=\"font-weight: 400;\">contactez-nous <\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">et nous nous ferons un plaisir de trouver une solution qui r\u00e9ponde \u00e0 vos besoins. <\/span> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>La plupart d&rsquo;entre nous poss\u00e8dent des smartphones \u00e9quip\u00e9s d&rsquo;applications que nous avons autoris\u00e9es \u00e0 suivre notre position. Ces organisations utilisent [&hellip;]<\/p>\n","protected":false},"author":65,"featured_media":625542,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1688],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Enqu\u00eates g\u00e9od\u00e9pendantes : D\u00e9couvrez comment d\u00e9clencher des enqu\u00eates en fonction de l&#039;emplacement d&#039;une personne. | QuestionPro<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez l&#039;importance des enqu\u00eates g\u00e9o-cl\u00f4tur\u00e9es et leur utilit\u00e9 dans le cadre de votre programme d&#039;\u00e9tude de march\u00e9. 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