{"id":800607,"date":"2017-09-29T08:12:12","date_gmt":"2017-09-29T15:12:12","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/enquete-sur-les-lignes-terrestres-methodologie-depassee\/"},"modified":"2025-08-18T23:53:09","modified_gmt":"2025-08-19T06:53:09","slug":"enquete-sur-les-lignes-terrestres-methodologie-depassee","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/fr\/enquete-sur-les-lignes-terrestres-methodologie-depassee\/","title":{"rendered":"L&rsquo;enqu\u00eate par t\u00e9l\u00e9phone : Une m\u00e9thodologie d\u00e9pass\u00e9e"},"content":{"rendered":"<p>Dans les ann\u00e9es 1990, pratiquement tous les m\u00e9nages avaient une ligne fixe et les gens r\u00e9pondaient au t\u00e9l\u00e9phone et parlaient aux personnes qui les appelaient pour r\u00e9aliser des enqu\u00eates. Cependant, les temps ont chang\u00e9, m\u00eame si certains chercheurs s&rsquo;obstinent \u00e0 admettre ce changement. Le nombre de foyers disposant d&rsquo;une ligne fixe ne cesse de diminuer, tandis que les foyers ne disposant que d&rsquo;un t\u00e9l\u00e9phone portable deviennent la norme. Pour confirmer cette tendance (voir National Center for Health <sup>Statistics1<\/sup>), QuestionPro Audience a men\u00e9 une \u00e9tude aupr\u00e8s de plus de 350 personnes, afin de comprendre la possession et l&rsquo;utilisation d&rsquo;un t\u00e9l\u00e9phone fixe. Nous avons constat\u00e9 que 92 % des adultes poss\u00e8dent un t\u00e9l\u00e9phone portable, ce qui repr\u00e9sente th\u00e9oriquement un taux de p\u00e9n\u00e9tration \u00e9lev\u00e9 pour les enqu\u00eates sur les t\u00e9l\u00e9phones portables. Le seul probl\u00e8me est que les gens ne r\u00e9pondent pas aux num\u00e9ros de t\u00e9l\u00e9phone portable qu&rsquo;ils ne reconnaissent pas. Il est \u00e9galement ill\u00e9gal de composer automatiquement un num\u00e9ro de t\u00e9l\u00e9phone portable, ce qui signifie que les co\u00fbts de main-d&rsquo;\u0153uvre pour la composition manuelle sont \u00e9normes.<\/p>\n<p><span style=\"font-weight: 400;\">Toutefois, les donn\u00e9es relatives aux enqu\u00eates sur les lignes terrestres r\u00e9v\u00e8lent une tendance claire. Seuls 48 % des participants \u00e0 l&rsquo;\u00e9tude ont indiqu\u00e9 que leur foyer disposait d&rsquo;une ligne fixe. La plupart des personnes interrog\u00e9es ont indiqu\u00e9 qu&rsquo;elles n&rsquo;utilisaient jamais de ligne fixe. Trente pour cent (30%) des personnes interrog\u00e9es disposant d&rsquo;une ligne fixe ont d\u00e9clar\u00e9 ne l&rsquo;utiliser qu&rsquo;une fois tous les deux mois environ, tandis que 2% ont affirm\u00e9 ne jamais l&rsquo;utiliser. En outre, les chercheurs constatent que les enqu\u00eates sur les lignes terrestres concernent principalement la population plus \u00e2g\u00e9e. Il est pratiquement impossible de trouver des personnes de moins de 50 ans disposant d&rsquo;un t\u00e9l\u00e9phone fixe.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les jeunes adultes sont plus susceptibles de n&rsquo;avoir qu&rsquo;un t\u00e9l\u00e9phone portable, ce qui correspond \u00e0 leur mode de vie mobile et technologique. Notre \u00e9tude montre \u00e9galement que 20 % des personnes interrog\u00e9es qui disposent d&rsquo;une ligne fixe sugg\u00e8rent qu&rsquo;elle fait partie d&rsquo;un service group\u00e9. Dans un ultime effort pour maintenir les compagnies de t\u00e9l\u00e9phone fixe en activit\u00e9, le c\u00e2blo-op\u00e9rateur propose le service de t\u00e9l\u00e9phone fixe dans le cadre d&rsquo;une \u00ab\u00a0offre group\u00e9e\u00a0\u00bb propos\u00e9e par les compagnies de t\u00e9l\u00e9phone. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dans le m\u00eame temps, 11 % disposent d&rsquo;une ligne fixe dans le cadre de leur syst\u00e8me de s\u00e9curit\u00e9 domestique. En l&rsquo;occurrence, le secteur de la s\u00e9curit\u00e9 \u00e0 domicile subit la m\u00eame tendance. Bien qu&rsquo;ils s&rsquo;orientent vers les syst\u00e8mes sans fil<\/span><span style=\"font-weight: 400;\"><br \/>\n<sup>2<\/sup><br \/>\n<\/span><span style=\"font-weight: 400;\">la possession d&rsquo;une ligne fixe est consid\u00e9r\u00e9e comme un filet de s\u00e9curit\u00e9, car les lignes fixes offrent g\u00e9n\u00e9ralement une connexion plus stable. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jim Kitchens, pr\u00e9sident du Kitchens Group, fait remarquer que \u00ab\u00a0les enqu\u00eates par t\u00e9l\u00e9phone, qu&rsquo;elles soient bas\u00e9es sur le t\u00e9l\u00e9phone fixe ou le t\u00e9l\u00e9phone portable, souffrent du probl\u00e8me m\u00e9thodologique de l&rsquo;\u00e9chantillon. Le taux de r\u00e9ponse est devenu si faible qu&rsquo;il fausse les \u00e9chantillons. Les co\u00fbts d&rsquo;ex\u00e9cution des enqu\u00eates augmentent et la pr\u00e9cision diminue\u00a0\u00bb. Les chercheurs doivent s&rsquo;attaquer aux probl\u00e8mes pos\u00e9s par l&rsquo;\u00e9volution du mode de vie. Plus de 90 % des adultes am\u00e9ricains sont en ligne au moins une fois par jour. Bien que les probl\u00e8mes m\u00e9thodologiques des enqu\u00eates en ligne n&rsquo;aient pas \u00e9t\u00e9 compl\u00e8tement r\u00e9solus, il est certainement possible d&rsquo;obtenir une meilleure <a href=\"https:\/\/www.questionpro.com\/blog\/cross-sectional-study\/\">\u00e9tude transversale<\/a> de la population qu&rsquo;avec les enqu\u00eates par t\u00e9l\u00e9phone. <\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?mode=audience&amp;sourceRef=blog-audience\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>S\u00e9lectionnez vos r\u00e9pondants<\/strong><\/a><\/p>\n<p><sup><span style=\"font-weight: 400;\">Park Associates Research. <\/span><span style=\"font-weight: 400;\">\u00ab\u00a0Pr\u00e8s de la moiti\u00e9 des propri\u00e9taires de maisons aux \u00c9tats-Unis ont un syst\u00e8me de s\u00e9curit\u00e9 \u00e0 domicile. <\/span><a href=\"http:\/\/www.cepro.com\/topic\/category\/security\"><br \/>\n<span style=\"font-weight: 400;\">syst\u00e8me de s\u00e9curit\u00e9<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> qui se connecte sans fil \u00e0 des capteurs\u00a0\u00bb.<\/span><\/sup><\/p>\n<p><sup><a href=\"http:\/\/www.cepro.com\/article\/study_wireless_home_security_systems_on_the_rise\"><br \/>\n<span style=\"font-weight: 400;\">http:\/\/www.cepro.com\/article\/study_wireless_home_security_systems_on_the_rise<\/span><br \/>\n<\/a> <a href=\"http:\/\/www.parksassociates.com\/services\/security-dealer-survey\"><br \/>\n<span style=\"font-weight: 400;\">http:\/\/www.parksassociates.com\/services\/security-dealer-survey<\/span><br \/>\n<\/a> <\/sup><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans les ann\u00e9es 1990, pratiquement tous les m\u00e9nages avaient une ligne fixe et les gens r\u00e9pondaient au t\u00e9l\u00e9phone et parlaient [&hellip;]<\/p>\n","protected":false},"author":56,"featured_media":596162,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1464],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L&#039;enqu\u00eate par t\u00e9l\u00e9phone : Une m\u00e9thodologie d\u00e9pass\u00e9e | QuestionPro<\/title>\n<meta name=\"description\" content=\"Examinons les enqu\u00eates sur les lignes terrestres aux \u00c9tats-Unis et les changements intervenus r\u00e9cemment dans ce domaine. 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