{"id":811496,"date":"2016-02-06T08:00:18","date_gmt":"2016-02-06T08:00:18","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/quest-ce-quune-question-dichotomique\/"},"modified":"2023-09-04T13:35:40","modified_gmt":"2023-09-04T13:35:40","slug":"quest-ce-quune-question-dichotomique","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/fr\/quest-ce-quune-question-dichotomique\/","title":{"rendered":"Qu&rsquo;est-ce qu&rsquo;une question dichotomique ?"},"content":{"rendered":"<p>La question dichotomique est une question qui peut avoir deux r\u00e9ponses possibles. Les questions dichotomiques sont g\u00e9n\u00e9ralement utilis\u00e9es dans une enqu\u00eate qui demande des r\u00e9ponses de type oui\/non, vrai\/faux, juste\/injuste ou d&rsquo;accord\/d\u00e9saccord. Ils sont utilis\u00e9s pour distinguer clairement les qualit\u00e9s, les exp\u00e9riences ou les opinions des personnes interrog\u00e9es. Voici un exemple de question de type dichotomique :<\/p>\n<p><em><strong>Avez-vous d\u00e9j\u00e0 achet\u00e9 un produit ou un service sur notre site web ?<\/strong><\/em><br \/>\n<em> <strong>Oui<\/strong><\/em><br \/>\n<em> <strong>Non<\/strong><\/em><\/p>\n<p>Si vous souhaitez obtenir des informations uniquement sur les utilisateurs de produits, vous pouvez poser ce type de question pour exclure ceux qui n&rsquo;ont pas achet\u00e9 vos produits ou services. Il est important de poser ce type de question s&rsquo;il n&rsquo;y a que deux r\u00e9ponses possibles. \u00c9vitez d&rsquo;utiliser une question dichotomique pour vous enqu\u00e9rir des sentiments et des \u00e9motions, car il s&rsquo;agit d&rsquo;un domaine neutre o\u00f9 les gens pr\u00e9f\u00e8rent r\u00e9pondre \u00ab\u00a0peut-\u00eatre\u00a0\u00bb ou \u00ab\u00a0de temps en temps\u00a0\u00bb.<\/p>\n<p style=\"text-align: center;\"><em><strong>APPRENDRE \u00c0 CONNA\u00ceTRE :<\/strong> <a href=\"https:\/\/www.questionpro.com\/blog\/structured-questionnaire\/\">Questionnaire structur\u00e9<\/a><\/em><\/p>\n<p>Les questions dichotomiques (Oui\/Non) peuvent sembler simples, mais elles posent peu de probl\u00e8mes, tant du point de vue de l&rsquo;enqu\u00eat\u00e9 que de l&rsquo;analyse. Les questions de type \u00ab\u00a0oui\/non\u00a0\u00bb obligent souvent les clients \u00e0 choisir entre des options qui ne sont pas forc\u00e9ment tr\u00e8s simples et peuvent les amener \u00e0 opter pour une option qui ne correspond pas vraiment \u00e0 ce qu&rsquo;ils ressentent.<\/p>\n<h2>Exemple de question dichotomique<\/h2>\n<p>Par exemple, une bonne question dichotomique serait la suivante : \u00ab\u00a0\u00cates-vous plus grand qu&rsquo;un m\u00e8tre quatre-vingt-dix ?\u00a0\u00bb. Alors qu&rsquo;une mauvaise question dichotomique serait : \u00ab\u00a0Aimez-vous les chansons de l&rsquo;album X ? Le r\u00e9pondant peut ne pas \u00eatre en mesure d&rsquo;exprimer ce qu&rsquo;il ressent par le biais d&rsquo;un choix Oui\/Non. De nombreuses personnes interrog\u00e9es peuvent aimer une chanson mais ne pas pr\u00e9f\u00e9rer les autres chansons de l&rsquo;album, tandis que d&rsquo;autres peuvent ne pas aimer ou ne pas aimer les chansons de l&rsquo;album. Vous pouvez utiliser des <a href=\"https:\/\/www.questionpro.com\/blog\/single-ease-question\/\">questions \u00e0 r\u00e9ponse unique<\/a>. Une question simple est une question directe qui suscite une r\u00e9ponse concise et simple.<\/p>\n<p>Les questions dichotomiques peuvent \u00eatre utilis\u00e9es dans des situations o\u00f9 il y a trop d&rsquo;options de r\u00e9ponse. Prenons l&rsquo;exemple suivant, o\u00f9 la question ne peut comporter que deux options : \u00ab\u00a0D&rsquo;accord\u00a0\u00bb et \u00ab\u00a0Pas d&rsquo;accord\u00a0\u00bb.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-104964 aligncenter\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2016\/02\/Agree-question.png\" alt=\"exemples de questions dichotomiques\" width=\"390\" height=\"144\"><\/p>\n<p>Les questions dichotomiques pr\u00e9sentent l&rsquo;avantage d&rsquo;\u00eatre simples et courtes. Vous pouvez \u00e9galement simplifier l&rsquo;exp\u00e9rience de l&rsquo;enqu\u00eate. Les questions dichotomiques ont l&rsquo;avantage de faciliter les r\u00e9ponses et l&rsquo;analyse des donn\u00e9es. Voici un autre excellent article sur l&rsquo;<a href=\"https:\/\/www.questionpro.com\/blog\/dichotomous-questions-are-they-useful\/\" target=\"_blank\" rel=\"noopener noreferrer\">utilit\u00e9 des questions dichotomiques<\/a>.<\/p>\n<p>Voici quelques conseils suppl\u00e9mentaires pour obtenir les<a href=\"https:\/\/www.questionpro.com\/blog\/how-to-organize-your-survey-for-best-results\/\"> meilleurs r\u00e9sultats d&rsquo;enqu\u00eate<\/a>.<\/p>\n<p>En savoir plus sur les <a href=\"https:\/\/www.questionpro.com\/article\/survey-question-answer-type.html\">questions d&rsquo;enqu\u00eate et les types de r\u00e9ponses de<\/a> QuestionPro.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La question dichotomique est une question qui peut avoir deux r\u00e9ponses possibles. Les questions dichotomiques sont g\u00e9n\u00e9ralement utilis\u00e9es dans une [&hellip;]<\/p>\n","protected":false},"author":140,"featured_media":767610,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1442,1443],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Qu&#039;est-ce qu&#039;une question dichotomique ? | QuestionPro<\/title>\n<meta name=\"description\" content=\"La question dichotomique peut avoir deux r\u00e9ponses possibles. 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Ils sont utilis\u00e9s pour distinguer clairement les qualit\u00e9s, les exp\u00e9riences ou les opinions des r\u00e9pondants.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/fr\/quest-ce-quune-question-dichotomique\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2016-02-06T08:00:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-04T13:35:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2016\/02\/rsz_bigstock-young-candidate-having-an-inte-94741328.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"660\" \/>\n\t<meta property=\"og:image:height\" content=\"495\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Manasi Talikoti\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Manasi Talikoti\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/fr\/quest-ce-quune-question-dichotomique\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/fr\/quest-ce-quune-question-dichotomique\/\"},\"author\":{\"name\":\"Manasi Talikoti\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/fr\/#\/schema\/person\/5bf618bf038b70c7d3d1dfd3c750b2a1\"},\"headline\":\"Qu&rsquo;est-ce qu&rsquo;une question dichotomique ?\",\"datePublished\":\"2016-02-06T08:00:18+00:00\",\"dateModified\":\"2023-09-04T13:35:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/fr\/quest-ce-quune-question-dichotomique\/\"},\"wordCount\":494,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/fr\/#organization\"},\"articleSection\":[\"Enqu\u00eates\",\"\u00c9tude de march\u00e9\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/fr\/quest-ce-quune-question-dichotomique\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/fr\/quest-ce-quune-question-dichotomique\/\",\"name\":\"Qu'est-ce qu'une question dichotomique ? | QuestionPro\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/fr\/#website\"},\"datePublished\":\"2016-02-06T08:00:18+00:00\",\"dateModified\":\"2023-09-04T13:35:40+00:00\",\"description\":\"La question dichotomique peut avoir deux r\u00e9ponses possibles. 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