{"id":812855,"date":"2018-03-26T07:23:20","date_gmt":"2018-03-26T07:23:20","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/4-types-dinnovation\/"},"modified":"2023-09-05T04:55:19","modified_gmt":"2023-09-05T04:55:19","slug":"4-types-dinnovation","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/fr\/4-types-dinnovation\/","title":{"rendered":"4 types d’innovation"},"content":{"rendered":"

Tous les secteurs, de l’administration aux soins de sant\u00e9, s’efforcent d’\u00eatre plus innovants – les organisations ont peur des perturbations, de perdre le rythme de la technologie, d’\u00eatre en d\u00e9calage avec les nouvelles tendances et r\u00e9glementations. Mais l’une des choses sur lesquelles personne ne semble s’accorder est ce qui constitue exactement une innovation. <\/span><\/p>\n

Lorsque Forrester Research a \u00e9valu\u00e9 les <\/span>
\n plateformes de gestion de l’innovation <\/span>
\n<\/a> en 2016, ils ont d\u00e9clar\u00e9 qu’il existe quatre \u00e9l\u00e9ments fondamentaux autour desquels les organisations peuvent organiser leurs efforts. Bien entendu, au sein de chacune de ces cat\u00e9gories, il existe \u00e9galement de nombreuses nuances : s’agit-il d’une innovation transformationnelle ou incr\u00e9mentale ? Cherchez-vous des id\u00e9es qui se trouvent d\u00e9j\u00e0 au c\u0153ur des fonctions de l’organisation ou cherchez-vous des opportunit\u00e9s adjacentes ? Mais quel que soit l’\u00e9l\u00e9ment que vous cherchez \u00e0 changer, il n’y a en r\u00e9alit\u00e9 que quatre \u00e9l\u00e9ments sur lesquels les recherches sugg\u00e8rent que vous pouvez avoir un impact significatif gr\u00e2ce \u00e0 des efforts d’innovation. <\/span><\/p>\n

Produits ou offres. <\/b>Il peut s’agir d’am\u00e9liorations apport\u00e9es \u00e0 votre offre existante ou de produits totalement nouveaux qui n’ont pas encore \u00e9t\u00e9 commercialis\u00e9s. S’agit-il d’une nouvelle application ? Souhaitez-vous proposer un nouvel ensemble de comp\u00e9tences en mati\u00e8re de conseil ? <\/span>Au moins 27% des clients d’IdeaScale concentrent leurs efforts sur cet impact.<\/span>. Le plus souvent, les innovations dans ce domaine ont un impact sur les recettes. Par exemple, l’un de nos clients a demand\u00e9 des id\u00e9es de nouveaux produits et un sp\u00e9cialiste du marketing a propos\u00e9 une nouvelle offre de produits en utilisant les ressources existantes. Cette id\u00e9e <\/span>
\n a g\u00e9n\u00e9r\u00e9 un chiffre d’affaires de 5 millions de dollars au cours de sa premi\u00e8re ann\u00e9e d’existence<\/span>
\n<\/a>!<\/span><\/p>\n

Proc\u00e9dures. <\/b>Il peut s’agir de nouvelles m\u00e9thodes de travail avec votre cha\u00eene d’approvisionnement ou vos partenaires. Il peut s’agir de rechercher des moyens de gagner du temps ou de l’argent. De nombreux programmes utilisent les m\u00e9thodologies Six Sigma ou LEAN pour trouver des moyens d’am\u00e9liorer le fonctionnement g\u00e9n\u00e9ral de l’entreprise. Par exemple, un client d’IdeaScale (un service de police) a modifi\u00e9 une m\u00e9thode de traitement des arrestations et ce changement lui a permis d’\u00e9conomiser <\/span>46 000 heures de travail en premi\u00e8re ligne chaque ann\u00e9e<\/span>. <\/span> <\/p>\n

Organisation de l’entreprise. <\/b>Peut-\u00eatre avez-vous besoin d’organiser l’entreprise ou de revoir la fa\u00e7on dont vous g\u00e9rez les choses. Beaucoup d’entreprises verront un impact consid\u00e9rable sur leurs activit\u00e9s en changeant simplement la fa\u00e7on dont elles sont organis\u00e9es. Par exemple, lorsque le <\/span>L’universit\u00e9 de Calgary devait \u00e9conomiser 32 millions de dollars dans son budget<\/span>Elle a donc demand\u00e9 \u00e0 la communaut\u00e9 quels \u00e9taient les programmes les plus utiles et ceux qui pouvaient \u00eatre r\u00e9organis\u00e9s. <\/span> <\/p>\n

Nouveaux march\u00e9s ou mod\u00e8les d’entreprise.<\/b> Vous \u00eates peut-\u00eatre \u00e0 la recherche d’un nouveau public cible ou d’une nouvelle pr\u00e9sentation de votre offre. Souvent, les efforts d’innovation ne portent que sur le comment et le qui. Par exemple, un client d’IdeaScale qui travaille avec des cartes a trouv\u00e9 un moyen de commencer \u00e0 travailler avec des cartes. <\/span>la r\u00e9utilisation de leurs donn\u00e9es g\u00e9ographiques<\/span> dans de nouvelles applications. Ils ont trouv\u00e9 une nouvelle ligne d’investissement qu’ils pouvaient r\u00e9aliser dans la technologie avec leurs ressources existantes, mais cela leur a permis d’entrer dans un champ d’action totalement nouveau. <\/span><\/p>\n

Chez IdeaScale, nos clients comptent sur la foule pour leur fournir des donn\u00e9es qui leur permettent de prendre des d\u00e9cisions \u00e0 grande \u00e9chelle. Ils utilisent ces d\u00e9cisions pour influencer l’innovation dans chacune de ces quatre cat\u00e9gories, mais qu’en est-il pour vous ? Connaissez-vous d’autres types d’innovation qui n’entrent pas dans ces quatre cat\u00e9gories ? Comment cr\u00e9ez-vous un changement significatif au sein de votre organisation ?<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Tous les secteurs, de l’administration aux soins de sant\u00e9, s’efforcent d’\u00eatre plus innovants – les organisations ont peur des perturbations, […]<\/p>\n","protected":false},"author":104,"featured_media":608120,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1775],"tags":[],"yoast_head":"\n4 types d'innovation | QuestionPro<\/title>\n<meta name=\"description\" content=\"Tous les secteurs, de l'administration aux soins de sant\u00e9, s'efforcent d'\u00eatre plus innovants - les organisations ont peur des perturbations, de perdre le\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/fr\/4-types-dinnovation\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 types d'innovation | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"Tous les secteurs, de l'administration aux soins de sant\u00e9, s'efforcent d'\u00eatre plus innovants - les organisations ont peur des perturbations, de perdre le\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/fr\/4-types-dinnovation\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-26T07:23:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-05T04:55:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/03\/community-portal.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"504\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Robert Hoehn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robert Hoehn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/fr\/4-types-dinnovation\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/fr\/4-types-dinnovation\/\"},\"author\":{\"name\":\"Robert Hoehn\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/fr\/#\/schema\/person\/6eb8c211f1c658dfb493beb425cf479e\"},\"headline\":\"4 types d’innovation\",\"datePublished\":\"2018-03-26T07:23:20+00:00\",\"dateModified\":\"2023-09-05T04:55:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/fr\/4-types-dinnovation\/\"},\"wordCount\":682,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/fr\/#organization\"},\"articleSection\":[\"Entreprises\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/fr\/4-types-dinnovation\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/fr\/4-types-dinnovation\/\",\"name\":\"4 types d'innovation | QuestionPro\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/fr\/#website\"},\"datePublished\":\"2018-03-26T07:23:20+00:00\",\"dateModified\":\"2023-09-05T04:55:19+00:00\",\"description\":\"Tous les secteurs, de l'administration aux soins de sant\u00e9, s'efforcent d'\u00eatre plus innovants - les organisations ont peur des perturbations, de perdre le\",\"breadcrumb\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/fr\/4-types-dinnovation\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.questionpro.com\/blog\/fr\/4-types-dinnovation\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/fr\/4-types-dinnovation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Domicile\",\"item\":\"https:\/\/www.questionpro.com\/blog\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"QuestionPro\",\"item\":\"https:\/\/www.questionpro.com\/blog\/fr\/category\/questionpro-fr\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Entreprises\",\"item\":\"https:\/\/www.questionpro.com\/blog\/fr\/category\/entreprises\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"4 types d’innovation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/fr\/#website\",\"url\":\"https:\/\/www.questionpro.com\/blog\/fr\/\",\"name\":\"QuestionPro\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.questionpro.com\/blog\/fr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/fr\/#organization\",\"name\":\"QuestionPro\",\"url\":\"https:\/\/www.questionpro.com\/blog\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"contentUrl\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"caption\":\"QuestionPro\"},\"image\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/fr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/questionpro\",\"https:\/\/twitter.com\/questionpro\",\"https:\/\/www.linkedin.com\/company\/questionpro\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/fr\/#\/schema\/person\/6eb8c211f1c658dfb493beb425cf479e\",\"name\":\"Robert Hoehn\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/afb3225a503830d19c8f8ae02c5e3177?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/afb3225a503830d19c8f8ae02c5e3177?s=96&d=mm&r=g\",\"caption\":\"Robert Hoehn\"},\"description\":\"Head of customer development. CEO and Co-founder of IdeaScale, an innovation management solution that inspires people to take action on their ideas.\",\"url\":\"https:\/\/www.questionpro.com\/blog\/fr\/author\/robhoehn\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"4 types d'innovation | QuestionPro","description":"Tous les secteurs, de l'administration aux soins de sant\u00e9, s'efforcent d'\u00eatre plus innovants - les organisations ont peur des perturbations, de perdre le","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.questionpro.com\/blog\/fr\/4-types-dinnovation\/","og_locale":"fr_FR","og_type":"article","og_title":"4 types d'innovation | QuestionPro","og_description":"Tous les secteurs, de l'administration aux soins de sant\u00e9, s'efforcent d'\u00eatre plus innovants - les organisations ont peur des perturbations, de perdre le","og_url":"https:\/\/www.questionpro.com\/blog\/fr\/4-types-dinnovation\/","og_site_name":"QuestionPro","article_publisher":"https:\/\/www.facebook.com\/questionpro","article_published_time":"2018-03-26T07:23:20+00:00","article_modified_time":"2023-09-05T04:55:19+00:00","og_image":[{"width":844,"height":504,"url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/03\/community-portal.jpg","type":"image\/jpeg"}],"author":"Robert Hoehn","twitter_card":"summary_large_image","twitter_creator":"@questionpro","twitter_site":"@questionpro","twitter_misc":{"\u00c9crit par":"Robert Hoehn","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.questionpro.com\/blog\/fr\/4-types-dinnovation\/#article","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/fr\/4-types-dinnovation\/"},"author":{"name":"Robert Hoehn","@id":"https:\/\/www.questionpro.com\/blog\/fr\/#\/schema\/person\/6eb8c211f1c658dfb493beb425cf479e"},"headline":"4 types d’innovation","datePublished":"2018-03-26T07:23:20+00:00","dateModified":"2023-09-05T04:55:19+00:00","mainEntityOfPage":{"@id":"https:\/\/www.questionpro.com\/blog\/fr\/4-types-dinnovation\/"},"wordCount":682,"publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/fr\/#organization"},"articleSection":["Entreprises"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.questionpro.com\/blog\/fr\/4-types-dinnovation\/","url":"https:\/\/www.questionpro.com\/blog\/fr\/4-types-dinnovation\/","name":"4 types d'innovation | QuestionPro","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/fr\/#website"},"datePublished":"2018-03-26T07:23:20+00:00","dateModified":"2023-09-05T04:55:19+00:00","description":"Tous les secteurs, de l'administration aux soins de sant\u00e9, s'efforcent d'\u00eatre plus innovants - les organisations ont peur des perturbations, de perdre le","breadcrumb":{"@id":"https:\/\/www.questionpro.com\/blog\/fr\/4-types-dinnovation\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.questionpro.com\/blog\/fr\/4-types-dinnovation\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.questionpro.com\/blog\/fr\/4-types-dinnovation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Domicile","item":"https:\/\/www.questionpro.com\/blog\/fr\/"},{"@type":"ListItem","position":2,"name":"QuestionPro","item":"https:\/\/www.questionpro.com\/blog\/fr\/category\/questionpro-fr\/"},{"@type":"ListItem","position":3,"name":"Entreprises","item":"https:\/\/www.questionpro.com\/blog\/fr\/category\/entreprises\/"},{"@type":"ListItem","position":4,"name":"4 types d’innovation"}]},{"@type":"WebSite","@id":"https:\/\/www.questionpro.com\/blog\/fr\/#website","url":"https:\/\/www.questionpro.com\/blog\/fr\/","name":"QuestionPro","description":"","publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.questionpro.com\/blog\/fr\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.questionpro.com\/blog\/fr\/#organization","name":"QuestionPro","url":"https:\/\/www.questionpro.com\/blog\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.questionpro.com\/blog\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","contentUrl":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","caption":"QuestionPro"},"image":{"@id":"https:\/\/www.questionpro.com\/blog\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/questionpro","https:\/\/twitter.com\/questionpro","https:\/\/www.linkedin.com\/company\/questionpro\/"]},{"@type":"Person","@id":"https:\/\/www.questionpro.com\/blog\/fr\/#\/schema\/person\/6eb8c211f1c658dfb493beb425cf479e","name":"Robert Hoehn","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.questionpro.com\/blog\/fr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/afb3225a503830d19c8f8ae02c5e3177?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/afb3225a503830d19c8f8ae02c5e3177?s=96&d=mm&r=g","caption":"Robert Hoehn"},"description":"Head of customer development. CEO and Co-founder of IdeaScale, an innovation management solution that inspires people to take action on their ideas.","url":"https:\/\/www.questionpro.com\/blog\/fr\/author\/robhoehn\/"}]}},"featured_image_src":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/03\/community-portal.jpg","featured_image_src_square":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/03\/community-portal.jpg","author_info":{"display_name":"Robert Hoehn","author_link":"https:\/\/www.questionpro.com\/blog\/fr\/author\/robhoehn\/"},"_links":{"self":[{"href":"https:\/\/www.questionpro.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/812855"}],"collection":[{"href":"https:\/\/www.questionpro.com\/blog\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.questionpro.com\/blog\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/fr\/wp-json\/wp\/v2\/users\/104"}],"replies":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/fr\/wp-json\/wp\/v2\/comments?post=812855"}],"version-history":[{"count":1,"href":"https:\/\/www.questionpro.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/812855\/revisions"}],"predecessor-version":[{"id":812895,"href":"https:\/\/www.questionpro.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/812855\/revisions\/812895"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/fr\/wp-json\/wp\/v2\/media\/608120"}],"wp:attachment":[{"href":"https:\/\/www.questionpro.com\/blog\/fr\/wp-json\/wp\/v2\/media?parent=812855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/fr\/wp-json\/wp\/v2\/categories?post=812855"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/fr\/wp-json\/wp\/v2\/tags?post=812855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}