{"id":816204,"date":"2012-05-09T03:38:31","date_gmt":"2012-05-09T03:38:31","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/comment-utiliser-la-segmentation-des-donnees-dans-le-processus-denquete\/"},"modified":"2023-09-18T08:07:44","modified_gmt":"2023-09-18T08:07:44","slug":"comment-utiliser-la-segmentation-des-donnees-dans-le-processus-denquete","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/fr\/comment-utiliser-la-segmentation-des-donnees-dans-le-processus-denquete\/","title":{"rendered":"Comment utiliser la segmentation des donn\u00e9es dans le processus d&rsquo;enqu\u00eate ?"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/www.questionpro.com\/blog\/fr\/istock_000009458297xsmall-3-2\/\" rel=\"attachment wp-att-5531\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"300\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2012\/05\/istock_000009458297xsmall.jpg?w=300\" alt=\"image\" class=\"wp-image-5531\" title=\"iStock_000009458297XSmall\"\/><\/a><\/figure><\/div>\n<p>La <a href=\"https:\/\/www.questionpro.com\/help\/119.html\" target=\"_blank\" rel=\"noopener\">segmentation des donn\u00e9es<\/a> est l&rsquo;un des outils les plus utiles lors de la cr\u00e9ation d&rsquo;enqu\u00eates en ligne. Ce processus permet \u00e0 votre entreprise d&rsquo;identifier les opportunit\u00e9s de croissance, de cibler la communication vers des publics sp\u00e9cifiques et de r\u00e9duire les co\u00fbts li\u00e9s \u00e0 la r\u00e9alisation de plusieurs campagnes d&rsquo;enqu\u00eate. <a href=\"https:\/\/www.questionpro.com\/\">QuestionPro<\/a> propose diff\u00e9rents types d&rsquo;options de regroupement de la segmentation des donn\u00e9es, notamment Custom Variable Based et Time Based. Examinons la segmentation des donn\u00e9es et ce qu&rsquo;elle peut apporter \u00e0 votre enqu\u00eate.<\/p>\n\n\t<div class=\"banner-section wf-section\" lang=\"\" >\n\t\t<div class=\"right-column-container\">\n\t\t\t<div class=\"bannerbg white\">\n\t\t\t\t<span class=\"h1-2\">Create memorable experiences based on real-time data, insights and advanced analysis.<\/span>\n\t\t\t\t<a href=\"#userliteForm\" data-toggle=\"modal\" class=\"button w-button\">Request Demo<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"userlite-modal modal fade\" id=\"userliteForm\" tabindex=\"-1\" role=\"dialog\" style=\"display: none;\">\n\t\t<div class=\"modal-dialog\" role=\"document\">\n\t\t\t<div class=\"modal-content\" role=\"document\">\n\t\t\t\t<div class=\"modal-body\">\n\t\t\t\t\t<div class=\"modal-header\">\n\t\t\t\t\t\t<button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\">\n\t\t\t\t\t\t\t<i class=\"material-icons\">close<\/i>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"contact-us-form-wrapper contact-box\">\n\t\t\t\t\t\t<div class=\"userlite-form-wrapper\">\n\t\t\t\t\t\t\t<iframe src=\"https:\/\/www.questionpro.com\/userlite-form-blog-french.html?product=Surveys&amp;referralurl=https:\/\/www.questionpro.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/816204\/&amp;lang=fr&amp;cat=enquetes-fr\" style=\"display: block;\" ><\/iframe>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"demo-form-wrapper success-message-div\" style=\"display:none\">\n\t\t\t\t\t\t\t<p class=\"success-message-para\"><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n<p>La <strong>segmentation<\/strong> vous permet de trier les r\u00e9ponses en fonction de param\u00e8tres tels que les r\u00e9ponses aux questions, les variables personnalis\u00e9es ou les d\u00e9lais. Vous pouvez acc\u00e9der \u00e0 l&rsquo;outil de segmentation des donn\u00e9es dans QuestionPro en cliquant sur Enqu\u00eates &#8211; Rapports &#8211; Avanc\u00e9 &#8211; Analyse &#8211; Groupement\/Segmentation. Un maximum de dix segments \u00e0 la fois est autoris\u00e9.<\/p>\n\n<p>Une fois la segmentation mise en place, vous pouvez ajouter des filtres aux segments de donn\u00e9es pour permettre l&rsquo;analyse de plusieurs \u00e9l\u00e9ments de donn\u00e9es. Par exemple, vous cr\u00e9ez un groupe dont les crit\u00e8res de s\u00e9lection sont \u00ab\u00a0hommes\u00a0\u00bb et un deuxi\u00e8me groupe dont les crit\u00e8res de s\u00e9lection sont \u00ab\u00a0femmes\u00a0\u00bb. L&rsquo;un des avantages du syst\u00e8me de QuestionPro est qu&rsquo;il n&rsquo;est pas n\u00e9cessaire de cr\u00e9er les segments avant le d\u00e9but de l&rsquo;enqu\u00eate. En fait, les segments peuvent \u00eatre cr\u00e9\u00e9s \u00e0 tout moment pendant la collecte des donn\u00e9es, car ils sont ind\u00e9pendants du processus.<\/p>\n\n<p><strong>Groupement personnalis\u00e9 bas\u00e9 sur des variables<\/strong><\/p>\n\n<p>QuestionPro vous permet de cr\u00e9er une segmentation personnalis\u00e9e des variables bas\u00e9e sur les groupes suivants : code de la liste d&rsquo;adresses \u00e9lectroniques, variable de r\u00e9f\u00e9rence externe et variables personnalis\u00e9es. Le code d&rsquo;une liste d&rsquo;adresses \u00e9lectroniques est exactement cela : la liste d&rsquo;adresses \u00e9lectroniques que vous utilisez pour envoyer l&rsquo;enqu\u00eate par courrier \u00e9lectronique. Il est facile d&rsquo;agr\u00e9ger des variables personnalis\u00e9es en s\u00e9parant simplement les valeurs des donn\u00e9es par des virgules.<\/p>\n\n<p><strong>Regroupement en fonction du temps<\/strong><\/p>\n\n<p>Les filtres temporels constituent un moyen utile de segmenter les donn\u00e9es. Ils vous permettent d&rsquo;analyser vos donn\u00e9es en fonction d&rsquo;une p\u00e9riode donn\u00e9e (par exemple, la date \u00e0 laquelle l&rsquo;enqu\u00eate a \u00e9t\u00e9 r\u00e9alis\u00e9e). Le regroupement en fonction du temps peut \u00eatre mis en place \u00e0 n&rsquo;importe quel moment du processus de collecte des donn\u00e9es. Il suffit d&rsquo;aller dans Enqu\u00eates &#8211; Rapports &#8211; Analyse avanc\u00e9e &#8211; Regroupement\/Segmentation. En cliquant sur le bouton \u00ab\u00a0nouveau segment de donn\u00e9es\u00a0\u00bb, vous pouvez nommer les groupes et s\u00e9lectionner le segment de donn\u00e9es. Une caract\u00e9ristique utile du regroupement bas\u00e9 sur l&rsquo;heure de QuestionPro est que vous pouvez tenir compte des diff\u00e9rents fuseaux horaires.<\/p>\n\n<p>La segmentation des donn\u00e9es peut \u00eatre l&rsquo;un des outils les plus utiles pour analyser vos donn\u00e9es d&rsquo;enqu\u00eate et tirer le meilleur parti du processus. Plus vous pourrez d\u00e9composer les donn\u00e9es en cat\u00e9gories et comprendre les r\u00e9ponses, meilleures seront vos informations et vous serez pr\u00eat \u00e0 relever les d\u00e9fis de votre entreprise en disposant des informations les plus compl\u00e8tes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La segmentation des donn\u00e9es est l&rsquo;un des outils les plus utiles lors de la cr\u00e9ation d&rsquo;enqu\u00eates en ligne. Ce processus [&hellip;]<\/p>\n","protected":false},"author":128,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1442],"tags":[1517,1790],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment utiliser la segmentation des donn\u00e9es dans le processus d&#039;enqu\u00eate ? | QuestionPro<\/title>\n<meta name=\"description\" content=\"La segmentation des donn\u00e9es est l&#039;un des outils les plus utiles lors de la cr\u00e9ation d&#039;enqu\u00eates en ligne. 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