{"id":817476,"date":"2016-05-02T07:40:04","date_gmt":"2016-05-02T07:40:04","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/recherche-de-prix-avec-test-de-prix-monadique\/"},"modified":"2023-09-25T07:36:46","modified_gmt":"2023-09-25T07:36:46","slug":"recherche-de-prix-avec-test-de-prix-monadique","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/fr\/recherche-de-prix-avec-test-de-prix-monadique\/","title":{"rendered":"Recherche de prix avec le test de prix monadique"},"content":{"rendered":"\n<p>Combien dois-je demander pour mon produit ou mon service ? Cette question a un impact direct sur vos r\u00e9sultats et votre capacit\u00e9 \u00e0 rester en activit\u00e9. Il existe plusieurs m\u00e9thodes d&rsquo;enqu\u00eate pour tester la perception du prix par le march\u00e9. Le test de prix monadique est l&rsquo;une de ces m\u00e9thodes. Parmi les autres m\u00e9thodes populaires d&rsquo;<a href=\"https:\/\/www.questionpro.com\/blog\/fr\/pricing-research-2\/\">\u00e9tude des prix<\/a>, on peut citer l&rsquo;<a href=\"https:\/\/www.questionpro.com\/features\/van-westendorp-price-sensitivity-question.html\">indicateur de sensibilit\u00e9 aux prix de Van Westendorp<\/a> et ses variantes.<\/p>\n\n<p>Dans les tests de prix monadiques, le r\u00e9pondant voit un prix et est invit\u00e9 \u00e0 exprimer son intention d&rsquo;achat \u00e0 ce niveau de prix. Ce mod\u00e8le est consid\u00e9r\u00e9 comme le moyen le plus pur de mesurer la sensibilit\u00e9 au prix, car le r\u00e9pondant n&rsquo;a pas la possibilit\u00e9 de reconsid\u00e9rer sa d\u00e9cision.<\/p>\n\n<p>Ceci \u00e9tant dit, cette conception n\u00e9cessite la capacit\u00e9 d&rsquo;atteindre un grand nombre de r\u00e9pondants. Pour chaque niveau de prix test\u00e9, il devrait y avoir plus de 100 r\u00e9ponses. Si vous testez 5 \u00e0 8 points de prix, cela signifie que vous devez effectuer entre 500 et 800 tests. Si vous testez les prix sur des segments cl\u00e9s du march\u00e9, ces segments doivent \u00e9galement \u00eatre pris en compte.<\/p>\n\n<p>Comme on l&rsquo;a d\u00e9j\u00e0 dit \u00e0 maintes reprises, le hasard est proche de la pi\u00e9t\u00e9. Il en va de m\u00eame pour les tests de prix monadiques. Afin de minimiser les risques de biais, les participants doivent \u00eatre r\u00e9partis de mani\u00e8re al\u00e9atoire dans les groupes de prix.<\/p>\n\n<p>Cette op\u00e9ration peut \u00eatre effectu\u00e9e manuellement. Si votre <a href=\"https:\/\/www.questionpro.com\/\">plateforme d&rsquo;enqu\u00eate en ligne<\/a> ne permet pas la randomisation, vous pouvez diviser votre \u00e9chantillon a priori en groupes, chaque groupe \u00e9tant expos\u00e9 \u00e0 un seul prix. Cela n\u00e9cessitera plusieurs versions de votre questionnaire, chacune avec son propre lien. Si votre outil d&rsquo;enqu\u00eate prend en charge la randomisation, une seule version du questionnaire suffira.<\/p>\n\n\t<div class=\"banner-section wf-section\" lang=\"\" >\n\t\t<div class=\"right-column-container\">\n\t\t\t<div class=\"bannerbg white\">\n\t\t\t\t<span class=\"h1-2\">Create memorable experiences based on real-time data, insights and advanced analysis.<\/span>\n\t\t\t\t<a href=\"#userliteForm\" data-toggle=\"modal\" class=\"button w-button\">Request Demo<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"userlite-modal modal fade\" id=\"userliteForm\" tabindex=\"-1\" role=\"dialog\" style=\"display: none;\">\n\t\t<div class=\"modal-dialog\" role=\"document\">\n\t\t\t<div class=\"modal-content\" role=\"document\">\n\t\t\t\t<div class=\"modal-body\">\n\t\t\t\t\t<div class=\"modal-header\">\n\t\t\t\t\t\t<button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\">\n\t\t\t\t\t\t\t<i class=\"material-icons\">close<\/i>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"contact-us-form-wrapper contact-box\">\n\t\t\t\t\t\t<div class=\"userlite-form-wrapper\">\n\t\t\t\t\t\t\t<iframe src=\"https:\/\/www.questionpro.com\/userlite-form-blog-french.html?product=Surveys&amp;referralurl=https:\/\/www.questionpro.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/817476\/&amp;lang=fr&amp;cat=etude-de-marche-fr\" style=\"display: block;\" ><\/iframe>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"demo-form-wrapper success-message-div\" style=\"display:none\">\n\t\t\t\t\t\t\t<p class=\"success-message-para\"><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n<p>Votre question sur l&rsquo;intention d&rsquo;achat doit avoir un format standard. Par exemple : \u00ab\u00a0Au <a href=\"https:\/\/www.questionpro.com\/blog\/how-to-set-the-right-price-is-still-a-research-question-that-requires-know-how\/\">prix de questions de recherche<\/a>  Dans la liste ci-dessous, quelle est la probabilit\u00e9 que vous achetiez ce produit ?\u00a0\u00bb Il existe plusieurs options d&rsquo;\u00e9chelles, les \u00e9chelles d&rsquo;intention \u00e0 5, 7 ou 9 points ancr\u00e9es de \u00ab\u00a0Pas du tout probable\u00a0\u00bb \u00e0 \u00ab\u00a0Extr\u00eamement probable\u00a0\u00bb \u00e9tant courantes. En tant que chercheur, vous devrez d\u00e9cider du seuil \u00e0 partir duquel vous consid\u00e9rerez qu&rsquo;une personne interrog\u00e9e est susceptible d&rsquo;acheter ce produit. Les deux premi\u00e8res cases (par exemple, les scores de 8 et 9 sur l&rsquo;\u00e9chelle de neuf points) sont souvent utilis\u00e9es comme approximation.<\/p>\n\n<p>Prix T2 Box Pourcentage<br\/>$150 25%<br\/>$175 28%<br\/>$200 35%<br\/>$225 45%<br\/>$250 37%<br\/>$275 29%<\/p>\n\n<p>Le tableau ci-dessus indique que le prix optimal per\u00e7u est de 225 dollars, avec une fourchette acceptable de 200 \u00e0 250 dollars. De part et d&rsquo;autre de cette fourchette, le prix peut \u00eatre consid\u00e9r\u00e9 comme trop bon march\u00e9 ou trop cher. Si vous utilisez un sch\u00e9ma de segmentation ou si vous comparez des clients \u00e0 des prospects, les distributions peuvent varier entre ces groupes.<\/p>\n\n<p class=\"has-text-align-center\"><strong>\n  <em data-rich-text-format-boundary=\"true\">APPRENEZ-EN PLUS SUR LE SUJET :<\/em>\n<\/strong> <a href=\"https:\/\/www.questionpro.com\/blog\/fr\/perceived-value-2\/\">Valeur per\u00e7ue<\/a><\/p>\n\n<p>Les tests de prix monadiques constituent un moyen relativement simple d&rsquo;\u00e9valuer la <a href=\"https:\/\/www.questionpro.com\/blog\/price-sensitivity\/\" target=\"_blank\" rel=\"noopener noreferrer\">sensibilit\u00e9 aux prix<\/a>. Elle est utile pour les sc\u00e9narios dans lesquels les caract\u00e9ristiques et les avantages sont fixes. Les sc\u00e9narios dans lesquels le chercheur cherche \u00e0 cr\u00e9er un produit ou un service id\u00e9al b\u00e9n\u00e9ficieront de l&rsquo;analyse conjointe.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Combien dois-je demander pour mon produit ou mon service ? Cette question a un impact direct sur vos r\u00e9sultats et [&hellip;]<\/p>\n","protected":false},"author":136,"featured_media":769354,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1443],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Recherche de prix avec le test de prix monadique | QuestionPro<\/title>\n<meta name=\"description\" content=\"Le test de prix monadique est l&#039;une des m\u00e9thodes d&#039;enqu\u00eate permettant d&#039;\u00e9valuer la sensibilit\u00e9 d&#039;un march\u00e9 aux prix. Il s&#039;agit d&#039;une alternative au mod\u00e8le Van Westendop.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/fr\/recherche-de-prix-avec-test-de-prix-monadique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Recherche de prix avec le test de prix monadique | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"Le test de prix monadique est l&#039;une des m\u00e9thodes d&#039;enqu\u00eate permettant d&#039;\u00e9valuer la sensibilit\u00e9 d&#039;un march\u00e9 aux prix. Il s&#039;agit d&#039;une alternative au mod\u00e8le Van Westendop.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/fr\/recherche-de-prix-avec-test-de-prix-monadique\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-02T07:40:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-25T07:36:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2016\/05\/bigstock-Businessman-working-with-lapto-114914243-800x533-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Greg Timpany\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Greg Timpany\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/fr\/recherche-de-prix-avec-test-de-prix-monadique\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/fr\/recherche-de-prix-avec-test-de-prix-monadique\/\"},\"author\":{\"name\":\"Greg Timpany\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/fr\/#\/schema\/person\/dd964eb1605a56ae265b9c32f202ac62\"},\"headline\":\"Recherche de prix avec le test de prix monadique\",\"datePublished\":\"2016-05-02T07:40:04+00:00\",\"dateModified\":\"2023-09-25T07:36:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/fr\/recherche-de-prix-avec-test-de-prix-monadique\/\"},\"wordCount\":569,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/fr\/#organization\"},\"articleSection\":[\"\u00c9tude de march\u00e9\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/fr\/recherche-de-prix-avec-test-de-prix-monadique\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/fr\/recherche-de-prix-avec-test-de-prix-monadique\/\",\"name\":\"Recherche de prix avec le test de prix monadique | QuestionPro\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/fr\/#website\"},\"datePublished\":\"2016-05-02T07:40:04+00:00\",\"dateModified\":\"2023-09-25T07:36:46+00:00\",\"description\":\"Le test de prix monadique est l'une des m\u00e9thodes d'enqu\u00eate permettant d'\u00e9valuer la sensibilit\u00e9 d'un march\u00e9 aux prix. Il s'agit d'une alternative au mod\u00e8le Van Westendop.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/fr\/recherche-de-prix-avec-test-de-prix-monadique\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.questionpro.com\/blog\/fr\/recherche-de-prix-avec-test-de-prix-monadique\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/fr\/recherche-de-prix-avec-test-de-prix-monadique\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Domicile\",\"item\":\"https:\/\/www.questionpro.com\/blog\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Non classifi\u00e9(e)\",\"item\":\"https:\/\/www.questionpro.com\/blog\/fr\/category\/non-classifiee\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Recherche de prix avec le test de prix monadique\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/fr\/#website\",\"url\":\"https:\/\/www.questionpro.com\/blog\/fr\/\",\"name\":\"QuestionPro\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.questionpro.com\/blog\/fr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/fr\/#organization\",\"name\":\"QuestionPro\",\"url\":\"https:\/\/www.questionpro.com\/blog\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"contentUrl\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"caption\":\"QuestionPro\"},\"image\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/fr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/questionpro\",\"https:\/\/twitter.com\/questionpro\",\"https:\/\/www.linkedin.com\/company\/questionpro\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/fr\/#\/schema\/person\/dd964eb1605a56ae265b9c32f202ac62\",\"name\":\"Greg Timpany\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ebac56c008c5c547e956fc3f9c99c5f7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ebac56c008c5c547e956fc3f9c99c5f7?s=96&d=mm&r=g\",\"caption\":\"Greg Timpany\"},\"description\":\"Consumer and B2B Insights and Research Thought Leader. Passionate About Translating Insights into Action.\",\"url\":\"https:\/\/www.questionpro.com\/blog\/fr\/author\/gregtimpany\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Recherche de prix avec le test de prix monadique | QuestionPro","description":"Le test de prix monadique est l'une des m\u00e9thodes d'enqu\u00eate permettant d'\u00e9valuer la sensibilit\u00e9 d'un march\u00e9 aux prix. Il s'agit d'une alternative au mod\u00e8le Van Westendop.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.questionpro.com\/blog\/fr\/recherche-de-prix-avec-test-de-prix-monadique\/","og_locale":"fr_FR","og_type":"article","og_title":"Recherche de prix avec le test de prix monadique | QuestionPro","og_description":"Le test de prix monadique est l'une des m\u00e9thodes d'enqu\u00eate permettant d'\u00e9valuer la sensibilit\u00e9 d'un march\u00e9 aux prix. Il s'agit d'une alternative au mod\u00e8le Van Westendop.","og_url":"https:\/\/www.questionpro.com\/blog\/fr\/recherche-de-prix-avec-test-de-prix-monadique\/","og_site_name":"QuestionPro","article_publisher":"https:\/\/www.facebook.com\/questionpro","article_published_time":"2016-05-02T07:40:04+00:00","article_modified_time":"2023-09-25T07:36:46+00:00","og_image":[{"width":800,"height":533,"url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2016\/05\/bigstock-Businessman-working-with-lapto-114914243-800x533-1.jpg","type":"image\/jpeg"}],"author":"Greg Timpany","twitter_card":"summary_large_image","twitter_creator":"@questionpro","twitter_site":"@questionpro","twitter_misc":{"\u00c9crit par":"Greg Timpany","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.questionpro.com\/blog\/fr\/recherche-de-prix-avec-test-de-prix-monadique\/#article","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/fr\/recherche-de-prix-avec-test-de-prix-monadique\/"},"author":{"name":"Greg Timpany","@id":"https:\/\/www.questionpro.com\/blog\/fr\/#\/schema\/person\/dd964eb1605a56ae265b9c32f202ac62"},"headline":"Recherche de prix avec le test de prix monadique","datePublished":"2016-05-02T07:40:04+00:00","dateModified":"2023-09-25T07:36:46+00:00","mainEntityOfPage":{"@id":"https:\/\/www.questionpro.com\/blog\/fr\/recherche-de-prix-avec-test-de-prix-monadique\/"},"wordCount":569,"publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/fr\/#organization"},"articleSection":["\u00c9tude de march\u00e9"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.questionpro.com\/blog\/fr\/recherche-de-prix-avec-test-de-prix-monadique\/","url":"https:\/\/www.questionpro.com\/blog\/fr\/recherche-de-prix-avec-test-de-prix-monadique\/","name":"Recherche de prix avec le test de prix monadique | QuestionPro","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/fr\/#website"},"datePublished":"2016-05-02T07:40:04+00:00","dateModified":"2023-09-25T07:36:46+00:00","description":"Le test de prix monadique est l'une des m\u00e9thodes d'enqu\u00eate permettant d'\u00e9valuer la sensibilit\u00e9 d'un march\u00e9 aux prix. Il s'agit d'une alternative au mod\u00e8le Van Westendop.","breadcrumb":{"@id":"https:\/\/www.questionpro.com\/blog\/fr\/recherche-de-prix-avec-test-de-prix-monadique\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.questionpro.com\/blog\/fr\/recherche-de-prix-avec-test-de-prix-monadique\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.questionpro.com\/blog\/fr\/recherche-de-prix-avec-test-de-prix-monadique\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Domicile","item":"https:\/\/www.questionpro.com\/blog\/fr\/"},{"@type":"ListItem","position":2,"name":"Non classifi\u00e9(e)","item":"https:\/\/www.questionpro.com\/blog\/fr\/category\/non-classifiee\/"},{"@type":"ListItem","position":3,"name":"Recherche de prix avec le test de prix monadique"}]},{"@type":"WebSite","@id":"https:\/\/www.questionpro.com\/blog\/fr\/#website","url":"https:\/\/www.questionpro.com\/blog\/fr\/","name":"QuestionPro","description":"","publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.questionpro.com\/blog\/fr\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.questionpro.com\/blog\/fr\/#organization","name":"QuestionPro","url":"https:\/\/www.questionpro.com\/blog\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.questionpro.com\/blog\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","contentUrl":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","caption":"QuestionPro"},"image":{"@id":"https:\/\/www.questionpro.com\/blog\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/questionpro","https:\/\/twitter.com\/questionpro","https:\/\/www.linkedin.com\/company\/questionpro\/"]},{"@type":"Person","@id":"https:\/\/www.questionpro.com\/blog\/fr\/#\/schema\/person\/dd964eb1605a56ae265b9c32f202ac62","name":"Greg Timpany","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.questionpro.com\/blog\/fr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ebac56c008c5c547e956fc3f9c99c5f7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ebac56c008c5c547e956fc3f9c99c5f7?s=96&d=mm&r=g","caption":"Greg Timpany"},"description":"Consumer and B2B Insights and Research Thought Leader. Passionate About Translating Insights into Action.","url":"https:\/\/www.questionpro.com\/blog\/fr\/author\/gregtimpany\/"}]}},"featured_image_src":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2016\/05\/bigstock-Businessman-working-with-lapto-114914243-800x533-1.jpg","featured_image_src_square":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2016\/05\/bigstock-Businessman-working-with-lapto-114914243-800x533-1.jpg","author_info":{"display_name":"Greg Timpany","author_link":"https:\/\/www.questionpro.com\/blog\/fr\/author\/gregtimpany\/"},"_links":{"self":[{"href":"https:\/\/www.questionpro.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/817476"}],"collection":[{"href":"https:\/\/www.questionpro.com\/blog\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.questionpro.com\/blog\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/fr\/wp-json\/wp\/v2\/users\/136"}],"replies":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/fr\/wp-json\/wp\/v2\/comments?post=817476"}],"version-history":[{"count":2,"href":"https:\/\/www.questionpro.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/817476\/revisions"}],"predecessor-version":[{"id":817478,"href":"https:\/\/www.questionpro.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/817476\/revisions\/817478"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/fr\/wp-json\/wp\/v2\/media\/769354"}],"wp:attachment":[{"href":"https:\/\/www.questionpro.com\/blog\/fr\/wp-json\/wp\/v2\/media?parent=817476"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/fr\/wp-json\/wp\/v2\/categories?post=817476"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/fr\/wp-json\/wp\/v2\/tags?post=817476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}