{"id":853423,"date":"2021-12-21T06:54:21","date_gmt":"2021-12-21T06:54:21","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/%d7%94%d7%95%d7%9f-%d7%9e%d7%95%d7%aa%d7%92\/"},"modified":"2024-02-13T07:56:14","modified_gmt":"2024-02-13T07:56:14","slug":"%d7%94%d7%95%d7%9f-%d7%9e%d7%95%d7%aa%d7%92","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/il\/%d7%94%d7%95%d7%9f-%d7%9e%d7%95%d7%aa%d7%92\/","title":{"rendered":"\u05d4\u05d5\u05df \u05de\u05d5\u05ea\u05d2: \u05de\u05d4 \u05d6\u05d4 \u05d5\u05d0\u05d9\u05da \u05dc\u05de\u05d3\u05d5\u05d3 \u05d0\u05ea \u05d6\u05d4"},"content":{"rendered":"
Today more than ever, brands face the challenge of capturing and maintaining their market share and building customer loyalty. That is why today we are going to learn what brand equity is and the importance of building and managing it in the long term.<\/span><\/p>\n Brand equity is a complex and multi-dimensional concept, but understanding it remains critical for a brand to develop its competitive potential.<\/span><\/p>\n Let's learn more about this concept and how it contributes to the success of your business<\/span><\/p>\n Brand equity refers to how familiar consumers are with your company and your brand measurement<\/a>. When it comes to promoting your products and services, it is one of the first important steps you need to take.<\/span><\/p>\n It is a concept that tries to explain and quantify the fact that consumers respond better to the marketing campaigns of a product or service of a certain brand than of another.<\/span><\/p>\n From the consumer's point of view:<\/strong> the value of a brand is the sum of the positive and negative associations towards a brand.<\/span><\/p>\n From the organization's point of view:<\/strong> value is the consumer's perspective perceived as an intangible asset in the income statement.<\/span><\/p>\n For some specialists, brand equity is made up of certain elements, including: brand loyalty, brand awareness, perceived value<\/a>, brand association, and other proprietary assets.<\/span><\/p>\n Brand loyalty<\/a> dictates that a consumer who truly believes in the value of a brand's offerings typically makes frequent and repeat purchases from it rather than switching brands.<\/span><\/p>\n High brand loyalty ensures that the business is stable and consistent, and enables the organization to capture a greater market share.<\/span><\/p>\n LEARN ABOUT:<\/strong> Brand health<\/a><\/em><\/p>\nWhat is brand equity?<\/strong><\/h2>\n
What are the components of brand equity?<\/strong><\/h2>\n
Brand loyalty<\/strong><\/h3>\n
Brand awareness<\/strong><\/h3>\n