{"id":1053159,"date":"2026-01-06T15:51:58","date_gmt":"2026-01-06T22:51:58","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=1053159"},"modified":"2026-01-06T16:15:05","modified_gmt":"2026-01-06T23:15:05","slug":"questionpro-e-caplena","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/it\/questionpro-e-caplena\/","title":{"rendered":"QuestionPro e Caplena trasformano l&#8217;analisi del feedback in Italia"},"content":{"rendered":"\n<p>Viviamo in un\u2019epoca rivoluzionaria in cui la sfida per l\u2019ecosistema aziendale italiano \u2014 dalle grandi firme del <strong>FTSE MIB<\/strong> alle agenzie di ricerca di mercato pi\u00f9 innovative \u2014 \u00e8 diventata estremamente complessa<sup><\/sup><sup><\/sup><sup><\/sup><sup><\/sup>. Oggi non \u00e8 pi\u00f9 sufficiente raccogliere dati preziosi; la vera differenza sta nel saperli interpretare per trasformarli in vantaggio competitivo<sup><\/sup><sup><\/sup><sup><\/sup><sup><\/sup>.<\/p>\n\n\n\n<p>\u00c8 per questo che oggi annunciamo un&#8217;alleanza strategica che ridefinisce lo standard del settore in Europa: l&#8217;unione tra <strong>QuestionPro<\/strong>, una delle piattaforme di indagine CX ed EX pi\u00f9 versatili al mondo, e la potenza di <strong>Caplena<\/strong>, leader nell&#8217;analisi del testo tramite Intelligenza Artificiale<sup><\/sup>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">La fine dell&#8217;analisi manuale: da settimane a minuti<\/h3>\n\n\n\n<p>Storicamente, l&#8217;analisi delle domande aperte in Italia ha fatto affidamento sulla codifica manuale, un processo che richiede solitamente fino a <strong>2 settimane<\/strong> per un&#8217;indagine di medie dimensioni (circa 2.000 risposte)<sup><\/sup><sup><\/sup>.<\/p>\n\n\n\n<p>Con la nuova integrazione, le aziende italiane possono ora beneficiare di:<\/p>\n\n\n\n<ul>\n<li><strong>Velocit\u00e0 di elaborazione:<\/strong> Capacit\u00e0 di analizzare <strong>10.000 risposte testuali in soli 60 minuti<\/strong><sup><\/sup>.<\/li>\n\n\n\n<li><strong>Precisione costante:<\/strong> Livelli di accuratezza del <strong>95%+<\/strong>, superando la media dell&#8217;85% della codifica manuale soggetta a errori umani<sup><\/sup><sup><\/sup><sup><\/sup><sup><\/sup>.<\/li>\n\n\n\n<li><strong>Sincronizzazione totale:<\/strong> Collega il tuo account QuestionPro una sola volta, scegli l&#8217;indagine e importa le risposte istantaneamente con aggiornamenti automatici<sup><\/sup><sup><\/sup>.<\/li>\n<\/ul>\n\n\n\n<p>Questa alleanza mira a offrire soluzioni che coprono l&#8217;intero ciclo della ricerca e della generazione di insight per supportare decisioni aziendali strategiche focalizzate sul mercato locale<sup><\/sup><sup><\/sup><sup><\/sup><sup><\/sup>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Casi di successo: Brand che gi\u00e0 guidano il mercato con l&#8217;IA<\/h3>\n\n\n\n<p>Per comprendere l&#8217;impatto reale, basta osservare le organizzazioni con una forte presenza in Italia che hanno gi\u00e0 ottimizzato le loro operazioni qualitative grazie a QuestionPro e Caplena:<\/p>\n\n\n\n<ul>\n<li><strong>Retail &amp; Largo Consumo:<\/strong> Giganti come <strong>IKEA<\/strong>, <strong>MediaMarkt<\/strong> e <strong>Beiersdorf<\/strong> (Nivea) elaborano milioni di commenti per affinare le loro strategie di Customer Experience in tempo reale.<\/li>\n\n\n\n<li><strong>Alimentazione e Benessere:<\/strong> <strong>Dr. Sch\u00e4r<\/strong> ha potenziato le competenze del suo team di Consumer &amp; Market Insights, rafforzando il proprio ruolo di consulente strategico interno.<\/li>\n\n\n\n<li><strong>Logistica e Trasporti:<\/strong> Aziende come <strong>DHL<\/strong> e <strong>Lufthansa<\/strong> gestiscono i feedback di dipendenti e passeggeri per migliorare ogni touchpoint del servizio.<\/li>\n\n\n\n<li><strong>Settore Automobilistico:<\/strong> <strong>Kia<\/strong> utilizza l&#8217;analisi dei feedback basata su IA per estrarre insight da volumi di dati sempre pi\u00f9 ampi.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Intelligenza Artificiale con &#8220;tocco locale&#8221; e sicurezza europea<\/h3>\n\n\n\n<p>A differenza di altri strumenti generici, questa partnership offre vantaggi specifici per la conformit\u00e0 normativa in Europa, rendendola la scelta ideale per le aziende italiane che puntano a progetti di ricerca etici e sicuri:<\/p>\n\n\n\n<ul>\n<li><strong>Sicurezza e GDPR:<\/strong> QuestionPro e Caplena offrono l&#8217;anonimizzazione automatica dei dati e rispettano rigorosamente gli standard di sicurezza <strong>GDPR<\/strong> e <strong>SOC 2<\/strong><sup><\/sup><sup><\/sup>.<\/li>\n\n\n\n<li><strong>Analisi Multilingue:<\/strong> Supporto nativo per l&#8217;italiano (e oltre 100 altre lingue), rilevando sentimenti e temi indipendentemente dalla complessit\u00e0 del linguaggio colloquiale<sup><\/sup><sup><\/sup><sup><\/sup><sup><\/sup>.<\/li>\n\n\n\n<li><strong>Insight Agent:<\/strong> Non \u00e8 necessario essere un data analyst. Puoi interrogare direttamente l&#8217;assistente di ricerca di Caplena per ottenere insight qualitativi e quantitativi affidabili sui tuoi dati QuestionPro.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Caplena + QuestionPro vs. Analisi dei feedback tradizionale<\/h2>\n\n\n\n<p>L&#8217;uso delle nuove tecnologie rappresenta un vantaggio competitivo in ogni aspetto della ricerca. In questa tabella \u00e8 possibile confrontare i vantaggi delle piattaforme QuestionPro potenziate dall&#8217;IA di Caplena rispetto ai processi tradizionali:<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2026\/01\/questionpro-vs-traditional-feedback.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;2048&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;1122&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Immagine ingrandita&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image alignfull size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"561\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2026\/01\/questionpro-vs-traditional-feedback-1024x561.png\" alt=\"\" class=\"wp-image-1053182\" srcset=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2026\/01\/questionpro-vs-traditional-feedback-1024x561.png 1024w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2026\/01\/questionpro-vs-traditional-feedback-300x164.png 300w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2026\/01\/questionpro-vs-traditional-feedback-768x421.png 768w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2026\/01\/questionpro-vs-traditional-feedback-1536x842.png 1536w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2026\/01\/questionpro-vs-traditional-feedback.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ingrandisci l\u2019immagine\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Chiudi\" style=\"fill: #000\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image alignfull size-large responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"\" class=\"wp-image-1053182\"\/><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image alignfull size-large enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"\" class=\"wp-image-1053182\"\/><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: #fff\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u00c8 il momento di scalare<\/h3>\n\n\n\n<p>La combinazione tra la piattaforma professionale di raccolta dati di QuestionPro e l&#8217;analitica avanzata di Caplena rappresenta molto pi\u00f9 di un semplice software; \u00e8 un alleato strategico per il tuo team, capace di generare risultati efficaci per il tuo business<sup><\/sup><sup><\/sup><sup><\/sup><sup><\/sup>.<\/p>\n\n\n\n<p><strong>Sei pronto a trasformare i tuoi feedback in azioni concrete?<\/strong> Ti invitiamo a scoprire tutti i vantaggi di questa alleanza. Contattaci oggi stesso per una dimostrazione personalizzata.<\/p>\n\n\n\n\n\t<div class=\"banner-section wf-section\" lang=\"\" >\n\t\t<div class=\"right-column-container\">\n\t\t\t<div class=\"bannerbg white\">\n\t\t\t\t<span class=\"h1-2\">Create memorable experiences based on real-time data, insights and advanced analysis.<\/span>\n\t\t\t\t<a href=\"#userliteForm\" data-toggle=\"modal\" class=\"button w-button\">Request Demo<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"userlite-modal modal fade\" id=\"userliteForm\" tabindex=\"-1\" role=\"dialog\" style=\"display: none;\">\n\t\t<div class=\"modal-dialog\" role=\"document\">\n\t\t\t<div class=\"modal-content\" role=\"document\">\n\t\t\t\t<div class=\"modal-body\">\n\t\t\t\t\t<div class=\"modal-header\">\n\t\t\t\t\t\t<button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\">\n\t\t\t\t\t\t\t<i class=\"material-icons\">close<\/i>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"contact-us-form-wrapper contact-box\">\n\t\t\t\t\t\t<div class=\"userlite-form-wrapper\">\n\t\t\t\t\t\t\t<iframe src=\"https:\/\/www.questionpro.com\/userlite-form-blog-italian.html?product=CX&amp;referralurl=https:\/\/www.questionpro.com\/blog\/it\/wp-json\/wp\/v2\/posts\/1053159\/&amp;lang=en&amp;cat=customer-experience-4|cx-it-2|uncategorized-es-es\" style=\"display: block;\" ><\/iframe>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"demo-form-wrapper success-message-div\" style=\"display:none\">\n\t\t\t\t\t\t\t<p class=\"success-message-para\"><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Viviamo in un\u2019epoca rivoluzionaria in cui la sfida per l\u2019ecosistema aziendale italiano \u2014 dalle grandi firme del FTSE MIB alle [&hellip;]<\/p>\n","protected":false},"author":38,"featured_media":1053170,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1085,2489,2708],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>QuestionPro e Caplena trasformano l&#039;analisi del feedback in Italia | QuestionPro<\/title>\n<meta name=\"description\" content=\"Viviamo in un\u2019epoca rivoluzionaria in cui la sfida per l\u2019ecosistema aziendale italiano \u2014 dalle grandi firme del FTSE MIB alle agenzie di ricerca di\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/it\/questionpro-e-caplena\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"QuestionPro e Caplena trasformano l&#039;analisi del feedback in Italia | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"Viviamo in un\u2019epoca rivoluzionaria in cui la sfida per l\u2019ecosistema aziendale italiano \u2014 dalle grandi firme del FTSE MIB alle agenzie di ricerca di\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/it\/questionpro-e-caplena\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-06T22:51:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-06T23:15:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2026\/01\/alleanza-questionpro-caplena.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Aldrin Vel\u00e1zquez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aldrin Vel\u00e1zquez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/it\/questionpro-e-caplena\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/it\/questionpro-e-caplena\/\"},\"author\":{\"name\":\"Aldrin Vel\u00e1zquez\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/it\/#\/schema\/person\/d35da30d2998411aa82b89c6e7dea405\"},\"headline\":\"QuestionPro e Caplena trasformano l&#8217;analisi del feedback in Italia\",\"datePublished\":\"2026-01-06T22:51:58+00:00\",\"dateModified\":\"2026-01-06T23:15:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/it\/questionpro-e-caplena\/\"},\"wordCount\":590,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/it\/#organization\"},\"articleSection\":[\"Customer Experience\",\"CX\",\"Uncategorized @es-es\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/it\/questionpro-e-caplena\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/it\/questionpro-e-caplena\/\",\"name\":\"QuestionPro e Caplena trasformano l'analisi del feedback in Italia | QuestionPro\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/it\/#website\"},\"datePublished\":\"2026-01-06T22:51:58+00:00\",\"dateModified\":\"2026-01-06T23:15:05+00:00\",\"description\":\"Viviamo in un\u2019epoca rivoluzionaria in cui la sfida per l\u2019ecosistema aziendale italiano \u2014 dalle grandi firme del FTSE MIB alle agenzie di ricerca di\",\"breadcrumb\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/it\/questionpro-e-caplena\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.questionpro.com\/blog\/it\/questionpro-e-caplena\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/it\/questionpro-e-caplena\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\/\/www.questionpro.com\/blog\/it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CX\",\"item\":\"https:\/\/www.questionpro.com\/blog\/it\/category\/cx-it-2\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"QuestionPro e Caplena trasformano l&#8217;analisi del feedback in Italia\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/it\/#website\",\"url\":\"https:\/\/www.questionpro.com\/blog\/it\/\",\"name\":\"QuestionPro\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/it\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.questionpro.com\/blog\/it\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/it\/#organization\",\"name\":\"QuestionPro\",\"url\":\"https:\/\/www.questionpro.com\/blog\/it\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/it\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"contentUrl\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"caption\":\"QuestionPro\"},\"image\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/it\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/questionpro\",\"https:\/\/twitter.com\/questionpro\",\"https:\/\/www.linkedin.com\/company\/questionpro\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/it\/#\/schema\/person\/d35da30d2998411aa82b89c6e7dea405\",\"name\":\"Aldrin Vel\u00e1zquez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/15cd4f50090bad0d98024fdf261d7d4a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/15cd4f50090bad0d98024fdf261d7d4a?s=96&d=mm&r=g\",\"caption\":\"Aldrin Vel\u00e1zquez\"},\"description\":\"Head of SEO at QuestionPro. Content Creator, Digital Marketing and SEO Specialist focusing on Organic Business Growth.\",\"url\":\"https:\/\/www.questionpro.com\/blog\/it\/author\/aldrinvelazquez\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"QuestionPro e Caplena trasformano l'analisi del feedback in Italia | QuestionPro","description":"Viviamo in un\u2019epoca rivoluzionaria in cui la sfida per l\u2019ecosistema aziendale italiano \u2014 dalle grandi firme del FTSE MIB alle agenzie di ricerca di","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.questionpro.com\/blog\/it\/questionpro-e-caplena\/","og_locale":"it_IT","og_type":"article","og_title":"QuestionPro e Caplena trasformano l'analisi del feedback in Italia | QuestionPro","og_description":"Viviamo in un\u2019epoca rivoluzionaria in cui la sfida per l\u2019ecosistema aziendale italiano \u2014 dalle grandi firme del FTSE MIB alle agenzie di ricerca di","og_url":"https:\/\/www.questionpro.com\/blog\/it\/questionpro-e-caplena\/","og_site_name":"QuestionPro","article_publisher":"https:\/\/www.facebook.com\/questionpro","article_published_time":"2026-01-06T22:51:58+00:00","article_modified_time":"2026-01-06T23:15:05+00:00","og_image":[{"width":1000,"height":560,"url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2026\/01\/alleanza-questionpro-caplena.jpg","type":"image\/jpeg"}],"author":"Aldrin Vel\u00e1zquez","twitter_card":"summary_large_image","twitter_creator":"@questionpro","twitter_site":"@questionpro","twitter_misc":{"Scritto da":"Aldrin Vel\u00e1zquez","Tempo di lettura stimato":"3 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.questionpro.com\/blog\/it\/questionpro-e-caplena\/#article","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/it\/questionpro-e-caplena\/"},"author":{"name":"Aldrin Vel\u00e1zquez","@id":"https:\/\/www.questionpro.com\/blog\/it\/#\/schema\/person\/d35da30d2998411aa82b89c6e7dea405"},"headline":"QuestionPro e Caplena trasformano l&#8217;analisi del feedback in Italia","datePublished":"2026-01-06T22:51:58+00:00","dateModified":"2026-01-06T23:15:05+00:00","mainEntityOfPage":{"@id":"https:\/\/www.questionpro.com\/blog\/it\/questionpro-e-caplena\/"},"wordCount":590,"publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/it\/#organization"},"articleSection":["Customer Experience","CX","Uncategorized @es-es"],"inLanguage":"it-IT"},{"@type":"WebPage","@id":"https:\/\/www.questionpro.com\/blog\/it\/questionpro-e-caplena\/","url":"https:\/\/www.questionpro.com\/blog\/it\/questionpro-e-caplena\/","name":"QuestionPro e Caplena trasformano l'analisi del feedback in Italia | QuestionPro","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/it\/#website"},"datePublished":"2026-01-06T22:51:58+00:00","dateModified":"2026-01-06T23:15:05+00:00","description":"Viviamo in un\u2019epoca rivoluzionaria in cui la sfida per l\u2019ecosistema aziendale italiano \u2014 dalle grandi firme del FTSE MIB alle agenzie di ricerca di","breadcrumb":{"@id":"https:\/\/www.questionpro.com\/blog\/it\/questionpro-e-caplena\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.questionpro.com\/blog\/it\/questionpro-e-caplena\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.questionpro.com\/blog\/it\/questionpro-e-caplena\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/www.questionpro.com\/blog\/it\/"},{"@type":"ListItem","position":2,"name":"CX","item":"https:\/\/www.questionpro.com\/blog\/it\/category\/cx-it-2\/"},{"@type":"ListItem","position":3,"name":"QuestionPro e Caplena trasformano l&#8217;analisi del feedback in Italia"}]},{"@type":"WebSite","@id":"https:\/\/www.questionpro.com\/blog\/it\/#website","url":"https:\/\/www.questionpro.com\/blog\/it\/","name":"QuestionPro","description":"","publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.questionpro.com\/blog\/it\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/www.questionpro.com\/blog\/it\/#organization","name":"QuestionPro","url":"https:\/\/www.questionpro.com\/blog\/it\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.questionpro.com\/blog\/it\/#\/schema\/logo\/image\/","url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","contentUrl":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","caption":"QuestionPro"},"image":{"@id":"https:\/\/www.questionpro.com\/blog\/it\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/questionpro","https:\/\/twitter.com\/questionpro","https:\/\/www.linkedin.com\/company\/questionpro\/"]},{"@type":"Person","@id":"https:\/\/www.questionpro.com\/blog\/it\/#\/schema\/person\/d35da30d2998411aa82b89c6e7dea405","name":"Aldrin Vel\u00e1zquez","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.questionpro.com\/blog\/it\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/15cd4f50090bad0d98024fdf261d7d4a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/15cd4f50090bad0d98024fdf261d7d4a?s=96&d=mm&r=g","caption":"Aldrin Vel\u00e1zquez"},"description":"Head of SEO at QuestionPro. Content Creator, Digital Marketing and SEO Specialist focusing on Organic Business Growth.","url":"https:\/\/www.questionpro.com\/blog\/it\/author\/aldrinvelazquez\/"}]}},"featured_image_src":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2026\/01\/alleanza-questionpro-caplena-600x400.jpg","featured_image_src_square":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2026\/01\/alleanza-questionpro-caplena-600x560.jpg","author_info":{"display_name":"Aldrin Vel\u00e1zquez","author_link":"https:\/\/www.questionpro.com\/blog\/it\/author\/aldrinvelazquez\/"},"_links":{"self":[{"href":"https:\/\/www.questionpro.com\/blog\/it\/wp-json\/wp\/v2\/posts\/1053159"}],"collection":[{"href":"https:\/\/www.questionpro.com\/blog\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.questionpro.com\/blog\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/it\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/it\/wp-json\/wp\/v2\/comments?post=1053159"}],"version-history":[{"count":2,"href":"https:\/\/www.questionpro.com\/blog\/it\/wp-json\/wp\/v2\/posts\/1053159\/revisions"}],"predecessor-version":[{"id":1053201,"href":"https:\/\/www.questionpro.com\/blog\/it\/wp-json\/wp\/v2\/posts\/1053159\/revisions\/1053201"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/it\/wp-json\/wp\/v2\/media\/1053170"}],"wp:attachment":[{"href":"https:\/\/www.questionpro.com\/blog\/it\/wp-json\/wp\/v2\/media?parent=1053159"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/it\/wp-json\/wp\/v2\/categories?post=1053159"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/it\/wp-json\/wp\/v2\/tags?post=1053159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}