{"id":157888,"date":"2022-04-09T05:49:26","date_gmt":"2022-04-09T12:49:26","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=157888"},"modified":"2022-04-09T05:49:26","modified_gmt":"2022-04-09T12:49:26","slug":"%e6%8e%a2%e7%b4%a2%e6%80%a7%e7%a0%94%e7%a9%b6","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/ja\/%e6%8e%a2%e7%b4%a2%e6%80%a7%e7%a0%94%e7%a9%b6\/","title":{"rendered":"\u63a2\u7d22\u6027\u7814\u7a76\uff1a\u5b9a\u7fa9\u3068\u7279\u5fb4"},"content":{"rendered":"<h2 id=\"Exploratory_research_Definition\"><b><span>\u63a2\u7d22\u6027\u7814\u7a76\uff1a\u5b9a\u7fa9<\/span><\/b><\/h2>\n<p><span>\u63a2\u7d22\u7684\u7814\u7a76\u306f\u3001\u660e\u78ba\u306b\u5b9a\u7fa9\u3055\u308c\u3066\u3044\u306a\u3044\u554f\u984c\u3092\u8abf\u67fb\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3055\u308c\u308b\u7814\u7a76\u3068\u3057\u3066\u5b9a\u7fa9\u3055\u308c\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u65e2\u5b58\u306e\u554f\u984c\u3092\u3088\u308a\u3088\u304f\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u5b9f\u65bd\u3055\u308c\u307e\u3059\u304c\u3001\u6c7a\u5b9a\u7684\u306a\u7d50\u679c\u306f\u63d0\u4f9b\u3055\u308c\u307e\u305b\u3093\u3002\u3053\u306e\u3088\u3046\u306a\u7814\u7a76\u3067\u306f\u3001\u7814\u7a76\u8005\u306f\u4e00\u822c\u7684\u306a\u8003\u3048\u65b9\u304b\u3089\u59cb\u3081\u3066\u3001\u3053\u306e\u7814\u7a76\u3092\u5a92\u4f53\u3068\u3057\u3066\u4f7f\u7528\u3057\u3001\u5c06\u6765\u306e\u7814\u7a76\u306e\u7126\u70b9\u3068\u306a\u308b\u53ef\u80fd\u6027\u306e\u3042\u308b\u554f\u984c\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002\u3053\u3053\u3067\u306e\u91cd\u8981\u306a\u5074\u9762\u306f\u3001\u7814\u7a76\u8005\u304c\u65b0\u3057\u3044\u30c7\u30fc\u30bf\u3084\u6d1e\u5bdf\u306e\u66b4\u9732\u306b\u5fdc\u3058\u3066\u81ea\u5206\u306e\u65b9\u5411\u3092\u9032\u3093\u3067\u5909\u66f4\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u8abf\u67fb\u306f\u901a\u5e38\u3001\u554f\u984c\u304c\u4e88\u5099\u6bb5\u968e\u306b\u3042\u308b\u3068\u304d\u306b\u5b9f\u884c\u3055\u308c\u307e\u3059\u3002\u4f55\u3092\u3001\u306a\u305c\u3001\u3069\u306e\u3088\u3046\u306b\u884c\u3046\u304b\u306a\u3069\u306e\u8cea\u554f\u306b\u7b54\u3048\u308b\u305f\u3081\u306b\u4f7f\u7528\u3055\u308c\u308b\u305f\u3081\u3001\u30b0\u30e9\u30a6\u30f3\u30c7\u30c3\u30c9\u30bb\u30aa\u30ea\u30fc\u30a2\u30d7\u30ed\u30fc\u30c1\u307e\u305f\u306f\u89e3\u91c8\u7814\u7a76\u3068\u547c\u3070\u308c\u308b\u3053\u3068\u304c\u3088\u304f\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span>\u4f8b\uff1a\u30b8\u30e5\u30fc\u30b9\u30d0\u30fc\u306e\u6240\u6709\u8005\u304c\u3001\u30b8\u30e5\u30fc\u30b9\u306e\u7a2e\u985e\u3092\u5897\u3084\u3059\u3053\u3068\u3067\u9867\u5ba2\u3092\u5897\u3084\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u3068\u611f\u3058\u3066\u3044\u308b\u304c\u3001\u78ba\u4fe1\u304c\u6301\u3066\u305a\u3001\u3088\u308a\u591a\u304f\u306e\u60c5\u5831\u304c\u5fc5\u8981\u3067\u3042\u308b\u3068\u3044\u3046\u30b7\u30ca\u30ea\u30aa\u3092\u8003\u3048\u3066\u307f\u307e\u3059\u3002\u6240\u6709\u8005\u306f\u63a2\u7d22\u7684\u8abf\u67fb\u3092\u5b9f\u65bd\u3057\u3066\u8abf\u67fb\u3092\u884c\u3046\u4e88\u5b9a\u3067\u3042\u308b\u305f\u3081\u3001\u63a2\u7d22\u7684\u8abf\u67fb\u3092\u5b9f\u65bd\u3057\u3066\u3001\u30b8\u30e5\u30fc\u30b9\u306e\u9078\u629e\u3092\u62e1\u5927\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u826f\u3044\u30a2\u30a4\u30c7\u30a2\u304c\u3042\u308b\u304b\u3069\u3046\u304b\u3092\u3088\u308a\u591a\u304f\u306e\u9867\u5ba2\u306b\u63d0\u4f9b\u3067\u304d\u308b\u304b\u3069\u3046\u304b\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u306b\u3057\u307e\u3057\u305f\u3002<\/span><\/p>\n<p><span>\u63a2\u7d22\u7684\u7814\u7a76\u306e\u3082\u30461\u3064\u306e\u4f8b\u306f\u3001<\/span><span>\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8\u8abf\u67fb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3067\u3059\u3002\u3053\u308c\u3092\u4f7f\u7528\u3057\u3066\u3001\u65e2\u5b58\u306e\u30ea\u30b9\u30ca\u30fc\u3068\u3001\u73fe\u5728\u3053\u306e\u30c1\u30e3\u30cd\u30eb\u306b\u30b5\u30d6\u30b9\u30af\u30e9\u30a4\u30d6\u3057\u3066\u3044\u306a\u3044\u4ed6\u306e\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8\u30ea\u30b9\u30ca\u30fc\u306e\u4e21\u65b9\u304b\u3089\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8\u6d88\u8cbb\u30e1\u30c8\u30ea\u30c3\u30af\u306b\u95a2\u3059\u308b\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u53ce\u96c6\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8\u306e\u4f5c\u6210\u8005\u304c\u3088\u308a\u591a\u304f\u306e\u8996\u8074\u8005\u3092\u7372\u5f97\u3059\u308b\u53b3\u9078\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/span><\/p>\n<h2 id=\"Types_and_methodologies_of_Exploratory_research\"><b><span>\u63a2\u7d22\u7684\u7814\u7a76\u306e\u7a2e\u985e\u3068\u65b9\u6cd5\u8ad6<\/span><\/b><\/h2>\n<p><span>\u60c5\u5831\u304c\u307b\u3068\u3093\u3069\u306a\u3044\u3082\u306e\u3092\u7814\u7a76\u3059\u308b\u306e\u306f\u5c11\u3057\u96e3\u3057\u3044\u3088\u3046\u306b\u805e\u3053\u3048\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u7814\u7a76\u8005\u304c\u6700\u826f\u306e\u7814\u7a76\u30c7\u30b6\u30a4\u30f3\u3001<\/span><span>\u30c7\u30fc\u30bf\u53ce\u96c6\u65b9\u6cd5\u3001\u304a\u3088\u3073\u4e3b\u984c\u306e\u9078\u629e\u3092\u898b\u3064\u3051\u308b\u306e\u306b\u5f79\u7acb\u3064\u3044\u304f\u3064\u304b\u306e\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002\u7814\u7a76\u3092\u884c\u3046\u306b\u306f\u3001\u4e00\u6b21\u3068\u4e8c\u6b21\u306e2\u3064\u306e\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u30892\u3064\u306e\u30bf\u30a4\u30d7\u306b\u306f\u3001\u7814\u7a76\u8005\u304c\u4f7f\u7528\u3067\u304d\u308b\u8907\u6570\u306e\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u8abf\u67fb\u304b\u3089\u53ce\u96c6\u3055\u308c\u305f\u30c7\u30fc\u30bf\u306f\u3001<a href=\"https:\/\/www.questionpro.com\/blog\/ja\/%e8%b4%a8%e6%80%a7%e7%a0%94%e7%a9%b6\/\">\u5b9a\u6027\u7684<\/a>\u307e\u305f\u306f<a href=\"https:\/\/www.questionpro.com\/blog\/ja\/%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6\/\">\u5b9a\u91cf\u7684<\/a>\u3067\u3042\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u6700\u3082\u5e83\u304f\u4f7f\u7528\u3055\u308c\u3066\u3044\u308b<a href=\"https:\/\/www.questionpro.com\/blog\/ja\/%e3%83%aa%e3%82%b5%e3%83%bc%e3%83%81%e3%83%87%e3%82%b6%e3%82%a4%e3%83%b3\/\">\u7814\u7a76\u30c7\u30b6\u30a4\u30f3<\/a>\u306b\u306f\u3001\u6b21\u306e\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<h3 id=\"Primary_research_methods\"><b><span>\u4e00\u6b21\u8abf\u67fb\u65b9\u6cd5<\/span><\/b><\/h3>\n<p><span>\u4e00\u6b21\u8abf\u67fb<\/span><span>\u306f\u3001\u4e3b\u984c\u304b\u3089\u76f4\u63a5\u53ce\u96c6\u3055\u308c\u305f\u60c5\u5831\u3067\u3059\u3002\u305d\u308c\u306f\u4eba\u3005\u306e\u30b0\u30eb\u30fc\u30d7\u3092\u901a\u3057\u3066\u3001\u3042\u308b\u3044\u306f\u500b\u4eba\u3092\u901a\u3057\u3066\u3055\u3048\u3042\u308a\u3048\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u7814\u7a76\u306f\u3001\u7814\u7a76\u8005\u81ea\u8eab\u304c\u76f4\u63a5\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3082\u3001\u7b2c\u4e09\u8005\u3092\u96c7\u7528\u3057\u3066\u7814\u7a76\u8005\u306b\u4ee3\u308f\u3063\u3066\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002\u4e00\u6b21\u8abf\u67fb\u306f\u3001\u8a73\u7d30\u306a\u8abf\u67fb\u304c\u5fc5\u8981\u306a\u7279\u5b9a\u306e\u554f\u984c\u3092\u8abf\u67fb\u3059\u308b\u305f\u3081\u306b\u5177\u4f53\u7684\u306b\u5b9f\u65bd\u3055\u308c\u307e\u3059\u3002<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b><span>\u8abf\u67fb\/\u6295\u7968<\/span><\/b><span>\uff1a<\/span><span>\u8abf\u67fb\/\u6295\u7968\u306f\u3001\u4e8b\u524d\u5b9a\u7fa9\u3055\u308c\u305f\u56de\u7b54\u8005\u306e\u30b0\u30eb\u30fc\u30d7\u304b\u3089\u60c5\u5831\u3092\u53ce\u96c6\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002\u3053\u308c\u306f\u6700\u3082\u91cd\u8981\u306a\u5b9a\u91cf\u7684\u65b9\u6cd5\u306e1\u3064\u3067\u3059\u3002\u3055\u307e\u3056\u307e\u306a\u7a2e\u985e\u306e\u8abf\u67fb\u3084\u6295\u7968\u3092\u4f7f\u7528\u3057\u3066\u3001\u610f\u898b\u3084\u50be\u5411\u306a\u3069\u3092\u8abf\u3079\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u9032\u6b69\u306b\u3088\u308a\u3001\u8abf\u67fb\u3092\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u9001\u4fe1\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u975e\u5e38\u306b\u7c21\u5358\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u305f\u3068\u3048\u3070\u3001\u30bf\u30d6\u30ec\u30c3\u30c8\u3001\u30e9\u30c3\u30d7\u30c8\u30c3\u30d7\u3001\u3055\u3089\u306b\u306f\u643a\u5e2f\u96fb\u8a71\u3092\u4ecb\u3057\u305f\u8abf\u67fb\u30a2\u30d7\u30ea\u306e\u4f7f\u7528\u3002\u3053\u306e\u60c5\u5831\u306f\u3001\u7814\u7a76\u8005\u3082\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u5165\u624b\u3067\u304d\u307e\u3059\u3002\u73fe\u5728\u3001\u307b\u3068\u3093\u3069\u306e\u7d44\u7e54\u306f\u3001\u3088\u308a\u9ad8\u3044\u56de\u7b54\u7387\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u3001\u56de\u7b54\u8005\u306b\u77ed\u671f\u9593\u306e\u8abf\u67fb\u3068\u5831\u916c\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u4f8b\uff1a\u643a\u5e2f\u96fb\u8a71\u3092\u8cfc\u5165\u3057\u305f\u3068\u304d\u306e\u30b5\u30a4\u30ba\u306b\u3064\u3044\u3066\u306e\u610f\u898b\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u3001\u7279\u5b9a\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u30a2\u30f3\u30b1\u30fc\u30c8\u304c\u9001\u4fe1\u3055\u308c\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u60c5\u5831\u306b\u57fa\u3065\u3044\u3066\u3001\u7d44\u7e54\u306f\u30c8\u30d4\u30c3\u30af\u3092\u3088\u308a\u6df1\u304f\u6398\u308a\u4e0b\u3052\u3001\u30d3\u30b8\u30cd\u30b9\u95a2\u9023\u306e\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b><span>\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\uff1a<\/span><\/b><span>\u3042\u306a\u305f\u306f\u516c\u7684\u306a\u60c5\u5831\u6e90\u304b\u3089\u591a\u304f\u306e\u60c5\u5831\u3092\u5f97\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u6642\u306b\u306f\u76f4\u63a5\u306e<\/span><span>\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u304c\u7814\u7a76\u3055\u308c\u3066\u3044\u308b\u4e3b\u984c\u306b\u95a2\u3059\u308b\u8a73\u7d30\u306a\u60c5\u5831\u3092\u4e0e\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u8abf\u67fb\u306f\u5b9a\u6027\u7684\u306a\u8abf\u67fb\u65b9\u6cd5\u3067\u3059\u3002\u5bfe\u8c61\u5206\u91ce\u306e\u5c02\u9580\u5bb6\u3078\u306e\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u306b\u3088\u308a\u3001\u4e00\u822c\u5316\u3055\u308c\u305f\u516c\u958b\u30bd\u30fc\u30b9\u3067\u306f\u63d0\u4f9b\u3067\u304d\u306a\u3044\u6709\u610f\u7fa9\u306a\u6d1e\u5bdf\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u9762\u63a5\u306f\u76f4\u63a5\u307e\u305f\u306f\u96fb\u8a71\u3067\u884c\u308f\u308c\u3001\u30c8\u30d4\u30c3\u30af\u306b\u95a2\u3059\u308b\u6709\u610f\u7fa9\u306a\u60c5\u5831\u3092\u5f97\u308b\u305f\u3081\u306b\u81ea\u7531\u5f62\u5f0f\u306e\u8cea\u554f\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u4f8b\uff1a\u5f93\u696d\u54e1\u3078\u306e\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u306f\u3001\u4ed5\u4e8b\u306e\u6e80\u8db3\u5ea6\u3092\u898b\u3064\u3051\u308b\u305f\u3081\u306e\u3088\u308a\u591a\u304f\u306e\u6d1e\u5bdf\u3092\u4e0e\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u306f\u3001\u91cf\u5b50\u8ad6\u306e\u5bfe\u8c61\u5206\u91ce\u306e\u5c02\u9580\u5bb6\u3078\u306e\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u306f\u3001\u305d\u306e\u30c8\u30d4\u30c3\u30af\u306b\u95a2\u3059\u308b\u8a73\u7d30\u306a\u60c5\u5831\u3092\u4e0e\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b><span>\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\uff1a<\/span><\/b><span>\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\u306f\u3001\u63a2\u7d22\u7684\u7814\u7a76\u3067\u5e83\u304f\u4f7f\u7528\u3055\u308c\u3066\u3044\u308b\u3082\u30461\u3064\u306e\u65b9\u6cd5\u3067\u3059\u3002\u305d\u306e\u3088\u3046\u306a\u65b9\u6cd5\u3067\u306f\u3001\u4eba\u3005\u306e\u30b0\u30eb\u30fc\u30d7\u304c\u9078\u3070\u308c\u3001\u7814\u7a76\u3055\u308c\u3066\u3044\u308b\u30c8\u30d4\u30c3\u30af\u306b\u95a2\u3059\u308b\u5f7c\u3089\u306e\u6d1e\u5bdf\u3092\u8868\u73fe\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\u5185\u306e\u500b\u4eba\u3092\u9078\u629e\u3059\u308b\u969b\u306b\u306f\u3001\u5171\u901a\u306e\u30d0\u30c3\u30af\u30b0\u30e9\u30a6\u30f3\u30c9\u3092\u6301\u3061\u3001\u540c\u7b49\u306e\u7d4c\u9a13\u3092\u6301\u3063\u3066\u3044\u308b\u5fc5\u8981\u304c\u3042\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u4f8b\uff1a\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\u306f\u3001\u6d88\u8cbb\u8005\u304c\u96fb\u8a71\u3092\u8cfc\u5165\u3057\u305f\u5834\u5408\u306e\u6d88\u8cbb\u8005\u306e\u610f\u898b\u3092\u8abf\u67fb\u3067\u7279\u5b9a\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u8abf\u67fb\u306f\u3001\u7814\u7a76\u8005\u304c\u96fb\u8a71\u3092\u8cfc\u5165\u3059\u308b\u969b\u306e\u6d88\u8cbb\u8005\u306e\u4fa1\u5024\u3092\u7406\u89e3\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u305d\u308c\u306f\u3001\u753b\u9762\u30b5\u30a4\u30ba\u3001\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u3001\u3055\u3089\u306b\u306f\u5bf8\u6cd5\u3067\u3042\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306b\u57fa\u3065\u3044\u3066\u3001\u7d44\u7e54\u306f\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u614b\u5ea6\u3001\u6d88\u8cbb\u8005\u306e\u610f\u898b\u306a\u3069\u3092\u7406\u89e3\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b><span>\u89b3\u5bdf\uff1a<\/span><\/b><span>\u89b3\u5bdf\u7814\u7a76\u306f\u3001<\/span><span>\u5b9a\u6027\u7684\u89b3\u5bdf\u307e\u305f\u306f\u5b9a\u91cf\u7684\u89b3\u5bdf\u3067\u3042\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u8abf\u67fb\u306f\u3001\u4eba\u3092\u89b3\u5bdf\u3057\u3001\u7279\u5b9a\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u306b\u5bfe\u3059\u308b\u5f7c\u3089\u306e\u53cd\u5fdc\u304b\u3089\u767a\u898b\u3092\u5f15\u304d\u51fa\u3059\u305f\u3081\u306b\u884c\u308f\u308c\u307e\u3059\u3002\u305d\u306e\u3088\u3046\u306a\u7814\u7a76\u3067\u306f\u3001\u4e3b\u984c\u3068\u306e\u76f4\u63a5\u7684\u306a\u76f8\u4e92\u4f5c\u7528\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u4f8b\uff1aFMCG\u306e\u4f1a\u793e\u306f\u3001\u6d88\u8cbb\u8005\u304c\u81ea\u793e\u88fd\u54c1\u306e\u65b0\u3057\u3044\u5f62\u306b\u3069\u306e\u3088\u3046\u306b\u53cd\u5fdc\u3059\u308b\u304b\u3092\u77e5\u308a\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002\u7814\u7a76\u8005\u306f\u9867\u5ba2\u306e\u6700\u521d\u306e\u53cd\u5fdc\u3092\u89b3\u5bdf\u3057\u3001\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u307e\u3059\u3002\u30c7\u30fc\u30bf\u306f\u3001\u53ce\u96c6\u3055\u308c\u305f\u60c5\u5831\u304b\u3089\u63a8\u8ad6\u3092\u5f15\u304d\u51fa\u3059\u305f\u3081\u306b\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002<\/span><\/p>\n<h3 id=\"Secondary_research_methods\"><b><span>\u4e8c\u6b21\u8abf\u67fb\u65b9\u6cd5<\/span><\/b><\/h3>\n<p><span>\u4e8c\u6b21\u8abf\u67fb<\/span><span>\u306f\u3001\u4ee5\u524d\u306b\u516c\u958b\u3055\u308c\u305f\u4e00\u6b21\u8abf\u67fb\u304b\u3089\u60c5\u5831\u3092\u53ce\u96c6\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u8abf\u67fb\u3067\u306f\u3001\u4e8b\u4f8b\u7814\u7a76\u3001\u96d1\u8a8c\u3001\u65b0\u805e\u3001\u672c\u306a\u3069\u306e\u60c5\u5831\u6e90\u304b\u3089\u60c5\u5831\u3092\u53ce\u96c6\u3057\u307e\u3059\u3002<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b><span>\u30aa\u30f3\u30e9\u30a4\u30f3\u8abf\u67fb\uff1a<\/span><\/b><span>\u4eca\u65e5\u306e\u4e16\u754c\u3067\u306f\u3001\u3053\u308c\u306f\u3042\u3089\u3086\u308b\u30c8\u30d4\u30c3\u30af\u306b\u95a2\u3059\u308b\u60c5\u5831\u3092\u53ce\u96c6\u3059\u308b\u305f\u3081\u306e\u6700\u901f\u306e\u65b9\u6cd5\u306e1\u3064\u3067\u3059\u3002\u305f\u304f\u3055\u3093\u306e\u30c7\u30fc\u30bf\u304c\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u3067\u3059\u3050\u306b\u5229\u7528\u53ef\u80fd\u3067\u3042\u308a\u3001\u7814\u7a76\u8005\u306f\u5fc5\u8981\u306a\u3068\u304d\u306b\u3044\u3064\u3067\u3082\u305d\u308c\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u8abf\u67fb\u3067\u6ce8\u610f\u3059\u3079\u304d\u91cd\u8981\u306a\u5074\u9762\u306f\u3001\u8abf\u67fb\u8005\u304c\u60c5\u5831\u3092\u53ce\u96c6\u3057\u3066\u3044\u308b\u30bd\u30fc\u30b9Web\u30b5\u30a4\u30c8\u306e\u4fe1\u6191\u6027\u3068\u4fe1\u983c\u6027\u3067\u3059\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u4f8b\uff1a\u7814\u7a76\u8005\u306f\u3001\u7279\u5b9a\u306e\u30d6\u30e9\u30f3\u30c9\u306e\u96fb\u8a71\u3092\u597d\u3080\u4eba\u306e\u5272\u5408\u3092\u8abf\u3079\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u7814\u7a76\u8005\u306f\u5fc5\u8981\u306a\u60c5\u5831\u3092\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u5165\u529b\u3059\u308b\u3060\u3051\u3067\u3001\u95a2\u9023\u60c5\u5831\u3084\u7d71\u8a08\u3068\u306e\u8907\u6570\u306e\u30ea\u30f3\u30af\u3092\u53d6\u5f97\u3057\u307e\u3059\u3002<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b><span>\u6587\u5b66\u7814\u7a76<\/span><\/b><span>\uff1a\u6587\u5b66\u7814\u7a76\u306f\u3001\u4eee\u8aac\u3092\u767a\u898b\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3055\u308c\u308b\u6700\u3082\u5b89\u4fa1\u306a\u65b9\u6cd5\u306e1\u3064\u3067\u3059\u3002\u56f3\u66f8\u9928\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30bd\u30fc\u30b9\u3001\u3055\u3089\u306b\u306f\u5546\u7528\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3067\u3055\u3048\u3001\u81a8\u5927\u306a\u91cf\u306e\u60c5\u5831\u304c\u5229\u7528\u53ef\u80fd\u3067\u3059\u3002\u30bd\u30fc\u30b9\u306b\u306f\u3001\u65b0\u805e\u3001\u96d1\u8a8c\u3001\u56f3\u66f8\u9928\u306e\u672c\u3001\u653f\u5e9c\u6a5f\u95a2\u306e\u6587\u66f8\u3001\u7279\u5b9a\u306e\u30c8\u30d4\u30c3\u30af\u95a2\u9023\u306e\u8a18\u4e8b\u3001\u6587\u732e\u3001\u5e74\u6b21\u5831\u544a\u66f8\u3001\u7814\u7a76\u6a5f\u95a2\u304b\u3089\u306e\u516c\u958b\u3055\u308c\u305f\u7d71\u8a08\u306a\u3069\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u305f\u3060\u3057\u3001\u3053\u308c\u3089\u306e\u60c5\u5831\u6e90\u304b\u3089\u8abf\u67fb\u3059\u308b\u969b\u306b\u306f\u3001\u3044\u304f\u3064\u304b\u306e\u70b9\u306b\u6ce8\u610f\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u653f\u5e9c\u6a5f\u95a2\u306f\u672c\u7269\u306e\u60c5\u5831\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u304c\u3001\u308f\u305a\u304b\u306a\u8cbb\u7528\u304c\u304b\u304b\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u6559\u80b2\u6a5f\u95a2\u304b\u3089\u306e\u7814\u7a76\u306f\u4e00\u822c\u7684\u306b\u898b\u904e\u3054\u3055\u308c\u3066\u3044\u307e\u3059\u304c\u3001\u5b9f\u969b\u3001\u6559\u80b2\u6a5f\u95a2\u306f\u4ed6\u306e\u3069\u306e\u6a5f\u95a2\u3088\u308a\u3082\u591a\u304f\u306e\u7814\u7a76\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span>\u3055\u3089\u306b\u3001\u5546\u696d\u60c5\u5831\u6e90\u306f\u3001\u653f\u6cbb\u7684\u8b70\u984c\u3001\u4eba\u53e3\u7d71\u8a08\u3001\u8ca1\u52d9\u60c5\u5831\u3001\u5e02\u5834\u52d5\u5411\u304a\u3088\u3073\u60c5\u5831\u306a\u3069\u306e\u4e3b\u8981\u306a\u30c8\u30d4\u30c3\u30af\u306b\u95a2\u3059\u308b\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span>\u4f8b\uff1a\u4f1a\u793e\u306e\u58f2\u4e0a\u304c\u4f4e\u3044\u3002\u554f\u984c\u304c\u5e02\u5834\u95a2\u9023\u307e\u305f\u306f\u7d44\u7e54\u95a2\u9023\u3067\u3042\u308b\u5834\u5408\u3001\u307e\u305f\u306f\u8abf\u67fb\u5bfe\u8c61\u306e\u30c8\u30d4\u30c3\u30af\u304c\u56fd\u306e\u8ca1\u653f\u72b6\u6cc1\u306b\u95a2\u3059\u308b\u3082\u306e\u3067\u3042\u308b\u5834\u5408\u306f\u3001\u5165\u624b\u53ef\u80fd\u306a\u7d71\u8a08\u304a\u3088\u3073\u5e02\u5834\u6587\u732e\u304b\u3089\u7c21\u5358\u306b\u8abf\u67fb\u3067\u304d\u3001\u653f\u5e9c\u306e\u6587\u66f8\u307e\u305f\u306f\u5546\u696d\u7684\u60c5\u5831\u6e90\u304b\u3089\u8abf\u67fb\u30c7\u30fc\u30bf\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b><span>\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u7814\u7a76\uff1a<\/span><\/b><span>\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u7814\u7a76\u306f\u3001\u540c\u69d8\u306e\u554f\u984c\u3092\u7d4c\u9a13\u3057\u305f\u65e2\u5b58\u306e\u30b1\u30fc\u30b9\u3092\u6ce8\u610f\u6df1\u304f\u5206\u6790\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u7814\u7a76\u8005\u304c\u3088\u308a\u591a\u304f\u306e\u60c5\u5831\u3092\u898b\u3064\u3051\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u5206\u6790\u306f\u3001\u7279\u306b\u4eca\u65e5\u306e\u30d3\u30b8\u30cd\u30b9\u306e\u4e16\u754c\u3067\u306f\u975e\u5e38\u306b\u91cd\u8981\u3067\u91cd\u8981\u3067\u3059\u3002<\/span><span>\u7814\u7a76\u8005\u306f\u3001\u81ea\u5206\u306e\u30b1\u30fc\u30b9\u306b\u5bfe\u3057\u3066\u524d\u306e\u30b1\u30fc\u30b9\u306b\u5b58\u5728\u3059\u308b\u3059\u3079\u3066\u306e\u5909\u6570\u306b\u95a2\u3057\u3066\u3001\u30b1\u30fc\u30b9\u3092\u6ce8\u610f\u6df1\u304f\u5206\u6790\u3059\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u4f01\u696d\u7d44\u7e54\u3084\u793e\u4f1a\u79d1\u5b66\u90e8\u9580\u3001\u3055\u3089\u306b\u306f\u5065\u5eb7\u90e8\u9580\u3067\u3082\u975e\u5e38\u306b\u4e00\u822c\u7684\u306b\u4f7f\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u4f8b\uff1a\u7279\u5b9a\u306e\u6574\u5f62\u5916\u79d1\u533b\u306f\u3001\u819d\u306e\u624b\u8853\u3092\u884c\u3046\u306e\u306b\u6700\u3082\u9ad8\u3044\u6210\u529f\u7387\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002\u4ed6\u306e\u591a\u304f\u306e\u75c5\u9662\u3084\u533b\u5e2b\u306f\u3001\u3053\u306e\u5916\u79d1\u533b\u304c\u6210\u529f\u7387\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u624b\u9806\u3092\u5b9f\u884c\u3059\u308b\u65b9\u6cd5\u3092\u7406\u89e3\u3057\u3001\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3059\u308b\u305f\u3081\u306b\u3053\u306e\u30b1\u30fc\u30b9\u3092\u53d6\u308a\u4e0a\u3052\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<h2 id=\"Exploratory_research_Steps_to_conduct_a_research\"><b><span>\u63a2\u7d22\u6027\u7814\u7a76\uff1a\u8abf\u67fb\u3092\u5b9f\u65bd\u3059\u308b\u305f\u3081\u306e\u624b\u9806<\/span><\/b><\/h2>\n<ul>\n<li aria-level=\"1\"><b><span>\u554f\u984c<\/span><\/b><span>\u306e\u7279\u5b9a\uff1a\u7814\u7a76\u8005\u306f\u7814\u7a76\u306e\u4e3b\u984c\u3092\u7279\u5b9a\u3057\u3001\u8cea\u554f\u306b\u7b54\u3048\u308b\u305f\u3081\u306b\u8907\u6570\u306e\u65b9\u6cd5\u3092\u5b9f\u884c\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u554f\u984c\u306b\u5bfe\u51e6\u3057\u307e\u3059\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b><span>\u4eee\u8aac\u3092\u7acb\u3066\u308b<\/span><\/b><span>\uff1a\u7814\u7a76\u8005\u304c\u4e8b\u524d\u306e\u7814\u7a76\u304c\u306a\u304f\u3001\u554f\u984c\u304c\u6b63\u78ba\u306b\u89e3\u6c7a\u3055\u308c\u3066\u3044\u306a\u3044\u3053\u3068\u3092\u767a\u898b\u3057\u305f\u5834\u5408\u3001\u7814\u7a76\u8005\u306f\u554f\u984c\u3092\u7279\u5b9a\u3059\u308b\u969b\u306b\u5f97\u3089\u308c\u305f\u8cea\u554f\u306b\u57fa\u3065\u3044\u3066\u4eee\u8aac\u3092\u7acb\u3066\u307e\u3059\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b><span>\u3055\u3089\u306a\u308b\u7814\u7a76<\/span><\/b><span>\uff1a\u30c7\u30fc\u30bf\u304c\u53d6\u5f97\u3055\u308c\u305f\u3089\u3001\u7814\u7a76\u8005\u306f\u8a18\u8ff0\u7684\u8abf\u67fb\u3092\u901a\u3058\u3066\u7814\u7a76\u3092\u7d9a\u3051\u307e\u3059\u3002\u5b9a\u6027\u7684\u624b\u6cd5\u3092\u4f7f\u7528\u3057\u3066\u3001\u4e3b\u984c\u3092\u3055\u3089\u306b\u8a73\u7d30\u306b\u8abf\u67fb\u3057\u3001\u60c5\u5831\u304c\u6b63\u3057\u3044\u304b\u3069\u3046\u304b\u3092\u8abf\u3079\u307e\u3059\u3002<\/span><\/li>\n<\/ul>\n<h3 id=\"Characteristics_of_Exploratory_research\"><b><span>\u63a2\u7d22\u6027\u7814\u7a76\u306e\u7279\u5fb4<\/span><\/b><\/h3>\n<ul>\n<li aria-level=\"1\"><span>\u305d\u308c\u3089\u306f\u69cb\u9020\u5316\u3055\u308c\u305f\u7814\u7a76\u3067\u306f\u3042\u308a\u307e\u305b\u3093<\/span><\/li>\n<li aria-level=\"1\"><span>\u901a\u5e38\u3001\u4f4e\u30b3\u30b9\u30c8\u3067\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u3067\u30aa\u30fc\u30d7\u30f3\u30a8\u30f3\u30c9\u3067\u3059\u3002<\/span><\/li>\n<li aria-level=\"1\"><span>\u3053\u308c\u306b\u3088\u308a\u3001\u7814\u7a76\u8005\u306f\u4f55\u304c\u554f\u984c\u306a\u306e\u304b\u306a\u3069\u306e\u8cea\u554f\u306b\u7b54\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u7814\u7a76\u306e\u76ee\u7684\u306f\u4f55\u3067\u3059\u304b\uff1f\u305d\u3057\u3066\u3001\u3069\u306e\u3088\u3046\u306a\u30c8\u30d4\u30c3\u30af\u3092\u7814\u7a76\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u304b\uff1f<\/span><\/li>\n<li aria-level=\"1\"><span>\u63a2\u7d22\u7684\u7814\u7a76\u3092\u5b9f\u65bd\u3059\u308b\u305f\u3081\u306b\u3001\u4e00\u822c\u7684\u306b\u3001\u4e8b\u524d\u306e\u7814\u7a76\u306f\u884c\u308f\u308c\u3066\u3044\u306a\u3044\u304b\u3001\u65e2\u5b58\u306e\u7814\u7a76\u306f\u554f\u984c\u306b\u5341\u5206\u306b\u6b63\u78ba\u306b\u7b54\u3048\u3066\u3044\u307e\u305b\u3093\u3002<\/span><\/li>\n<li aria-level=\"1\"><span>\u305d\u308c\u306f\u6642\u9593\u306e\u304b\u304b\u308b\u7814\u7a76\u3067\u3042\u308a\u3001\u5fcd\u8010\u304c\u5fc5\u8981\u3067\u3042\u308a\u3001\u305d\u308c\u306b\u95a2\u9023\u3059\u308b\u30ea\u30b9\u30af\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/li>\n<li aria-level=\"1\"><span>\u7814\u7a76\u8005\u306f\u3001\u5f7c\u304c\u884c\u3063\u3066\u3044\u308b\u7279\u5b9a\u306e\u7814\u7a76\u306e\u305f\u3081\u306b\u5229\u7528\u53ef\u80fd\u306a\u3059\u3079\u3066\u306e\u60c5\u5831\u3092\u8abf\u3079\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/li>\n<li aria-level=\"1\"><span>\u67d4\u8edf\u6027\u304c\u3042\u308a\u3001\u5e45\u5e83\u304f\u3001\u6563\u5728\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u8abf\u67fb\u81ea\u4f53\u3092\u5b9f\u884c\u3059\u308b\u305f\u3081\u306e\u4e00\u9023\u306e\u30eb\u30fc\u30eb\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/span><\/li>\n<li aria-level=\"1\"><span>\u7814\u7a76\u306b\u306f\u91cd\u8981\u6027\u3084\u4fa1\u5024\u304c\u5fc5\u8981\u3067\u3059\u3002\u554f\u984c\u304c\u696d\u754c\u3067\u91cd\u8981\u3067\u306a\u3044\u5834\u5408\u3001\u5b9f\u65bd\u3055\u308c\u305f\u7814\u7a76\u306f\u52b9\u679c\u304c\u3042\u308a\u307e\u305b\u3093\u3002<\/span><\/li>\n<li aria-level=\"1\"><span>\u7814\u7a76\u306f\u307e\u305f\u3001\u7814\u7a76\u8005\u304c\u305d\u308c\u3092\u8a55\u4fa1\u3057\u3001\u5f7c\u306e\u7814\u7a76\u3092\u9032\u3081\u308b\u3053\u3068\u3092\u5bb9\u6613\u306b\u3059\u308b\u306e\u3067\u3001\u305d\u306e\u767a\u898b\u3092\u88cf\u4ed8\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3044\u304f\u3064\u304b\u306e\u7406\u8ad6\u3092\u6301\u3063\u3066\u3044\u308b\u3079\u304d\u3067\u3059<\/span><\/li>\n<li aria-level=\"1\"><span>\u3053\u306e\u3088\u3046\u306a\u8abf\u67fb\u3067\u306f\u901a\u5e38\u3001\u5b9a\u6027\u7684\u306a\u30c7\u30fc\u30bf\u304c\u751f\u6210\u3055\u308c\u307e\u3059\u304c\u3001\u5834\u5408\u306b\u3088\u3063\u3066\u306f\u3001\u8abf\u67fb\u3084\u5b9f\u9a13\u3092\u4f7f\u7528\u3057\u3066\u3001\u3088\u308a\u5927\u304d\u306a\u30b5\u30f3\u30d7\u30eb\u306b\u5bfe\u3057\u3066\u5b9a\u91cf\u7684\u306a\u30c7\u30fc\u30bf\u3092\u4e00\u822c\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/li>\n<\/ul>\n<h3 id=\"Advantages_of_Exploratory_research\"><b><span>\u63a2\u7d22\u7684\u7814\u7a76\u306e\u5229\u70b9<\/span><\/b><\/h3>\n<ul>\n<li aria-level=\"1\"><span>\u7814\u7a76\u8005\u306f\u67d4\u8edf\u6027\u304c\u9ad8\u304f\u3001\u7814\u7a76\u304c\u9032\u3080\u306b\u3064\u308c\u3066\u5909\u5316\u306b\u9069\u5fdc\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/li>\n<li aria-level=\"1\"><span>\u901a\u5e38\u306f\u4f4e\u30b3\u30b9\u30c8\u3067\u3059\u3002<\/span><\/li>\n<li aria-level=\"1\"><span>\u305d\u308c\u306f\u7814\u7a76\u306e\u57fa\u790e\u3092\u7bc9\u304f\u306e\u306b\u5f79\u7acb\u3061\u3001\u305d\u308c\u306f\u3055\u3089\u306a\u308b\u7814\u7a76\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/li>\n<li aria-level=\"1\"><span>\u3053\u308c\u306b\u3088\u308a\u3001\u7814\u7a76\u8005\u306f\u3001\u30c8\u30d4\u30c3\u30af\u306b\u6642\u9593\u3068\u30ea\u30bd\u30fc\u30b9\u3092\u6295\u8cc7\u3059\u308b\u4fa1\u5024\u304c\u3042\u308b\u304b\u3069\u3046\u304b\u3001\u304a\u3088\u3073\u8ffd\u6c42\u3059\u308b\u4fa1\u5024\u304c\u3042\u308b\u304b\u3069\u3046\u304b\u3092\u65e9\u3044\u6bb5\u968e\u3067\u7406\u89e3\u3067\u304d\u307e\u3059\u3002<\/span><\/li>\n<li aria-level=\"1\"><span>\u3053\u308c\u306f\u3001\u4ed6\u306e\u7814\u7a76\u8005\u304c\u554f\u984c\u306e\u8003\u3048\u3089\u308c\u308b\u539f\u56e0\u3092\u898b\u3064\u3051\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u3055\u3089\u306b\u8a73\u7d30\u306b\u8abf\u67fb\u3057\u3066\u3001\u554f\u984c\u306e\u539f\u56e0\u3068\u3057\u3066\u6700\u3082\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3082\u306e\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/li>\n<\/ul>\n<h3 id=\"Disadvantages_of_Exploratory_research\"><b><span>\u63a2\u7d22\u6027\u7814\u7a76\u306e\u30c7\u30e1\u30ea\u30c3\u30c8<\/span><\/b><\/h3>\n<ul>\n<li aria-level=\"1\"><span>\u305d\u308c\u306f\u7b54\u3048\u304c\u4f55\u3067\u3042\u308b\u304b\u306b\u3064\u3044\u3066\u3042\u306a\u305f\u3092\u6b63\u3057\u3044\u65b9\u5411\u306b\u5411\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u304c\u3001\u305d\u308c\u306f\u901a\u5e38\u6c7a\u5b9a\u7684\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/span><\/li>\n<li aria-level=\"1\"><span>\u63a2\u7d22\u7684\u7814\u7a76\u306e\u4e3b\u306a\u6b20\u70b9\u306f\u3001\u5b9a\u6027\u7684\u306a\u30c7\u30fc\u30bf\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u305d\u306e\u3088\u3046\u306a\u60c5\u5831\u306e\u89e3\u91c8\u306f\u3001\u5224\u65ad\u529b\u304c\u3042\u308a\u3001\u504f\u898b\u304c\u3042\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/li>\n<li aria-level=\"1\"><span>\u307b\u3068\u3093\u3069\u306e\u5834\u5408\u3001\u63a2\u7d22\u7684\u7814\u7a76\u306b\u306f\u5c11\u91cf\u306e<\/span><span>\u30b5\u30f3\u30d7\u30eb\u304c\u542b\u307e\u308c\u308b\u305f\u3081\u3001\u4e00\u822c\u5316\u3055\u308c\u305f\u6bcd\u96c6\u56e3\u306e\u7d50\u679c\u3092\u6b63\u78ba\u306b\u89e3\u91c8\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002<\/span><\/li>\n<li aria-level=\"1\"><span>\u591a\u304f\u306e\u5834\u5408\u3001\u30c7\u30fc\u30bf\u304c\u4e8c\u6b21\u8abf\u67fb\u306b\u3088\u3063\u3066\u53ce\u96c6\u3055\u308c\u3066\u3044\u308b\u5834\u5408\u3001\u305d\u306e\u30c7\u30fc\u30bf\u306f\u53e4\u304f\u3001\u66f4\u65b0\u3055\u308c\u3066\u3044\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/li>\n<\/ul>\n<h3 id=\"Importance_of_Exploratory_research\"><b><span>\u63a2\u7d22\u6027\u7814\u7a76\u306e\u91cd\u8981\u6027<\/span><\/b><\/h3>\n<p><span>\u63a2\u7d22\u7684\u7814\u7a76\u306f\u3001\u30c8\u30d4\u30c3\u30af\u3092\u6df1\u304f\u7406\u89e3\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u5834\u5408\u3001\u7279\u306b\u305d\u308c\u304c\u4ee5\u524d\u306b\u884c\u308f\u308c\u305f\u3053\u3068\u304c\u306a\u3044\u5834\u5408\u306b\u5b9f\u884c\u3055\u308c\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u8abf\u67fb\u306e\u76ee\u7684\u306f\u3001\u554f\u984c\u3068\u305d\u306e\u5468\u8fba\u3092\u8abf\u67fb\u3059\u308b\u3053\u3068\u3067\u3042\u308a\u3001\u5b9f\u969b\u306b\u554f\u984c\u304b\u3089\u7d50\u8ad6\u3092\u5c0e\u304d\u51fa\u3059\u3053\u3068\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3053\u306e\u7a2e\u306e\u7814\u7a76\u306b\u3088\u308a\u3001\u7814\u7a76\u8005\u306f\u81ea\u5206\u306e\u30a2\u30a4\u30c7\u30a2\u3092\u63a2\u6c42\u3057\u3001\u9069\u5207\u306a<\/span><span><a href=\"https:\/\/www.questionpro.com\/blog\/ja\/%e3%83%aa%e3%82%b5%e3%83%bc%e3%83%81%e3%83%87%e3%82%b6%e3%82%a4%e3%83%b3\/\">\u7814\u7a76\u30c7\u30b6\u30a4\u30f3<\/a>\u3092\u9078\u629e\u3057\u3001\u5206\u6790\u306b\u3068\u3063\u3066\u5b9f\u969b\u306b\u91cd\u8981\u306a\u5909\u6570\u3092\u898b\u3064\u3051\u308b\u305f\u3081\u306e\u5f37\u529b\u306a\u57fa\u76e4\u3092\u7bc9\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u6700\u3082\u91cd\u8981\u306a\u3053\u3068\u306f\u3001\u305d\u306e\u3088\u3046\u306a\u7814\u7a76\u306f\u3001\u7814\u7a76\u8005\u304c\u8ffd\u6c42\u3059\u308b\u4fa1\u5024\u304c\u3042\u308b\u304b\u3069\u3046\u304b\u3092\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3001\u7d44\u7e54\u3084\u7814\u7a76\u8005\u304c\u591a\u304f\u306e\u6642\u9593\u3068\u30ea\u30bd\u30fc\u30b9\u3092\u7bc0\u7d04\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u63a2\u7d22\u6027\u7814\u7a76\uff1a\u5b9a\u7fa9 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