{"id":729861,"date":"2021-02-26T06:05:06","date_gmt":"2021-02-26T13:05:06","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/%e6%b6%88%e8%b2%bb%e8%80%85%e8%a1%8c%e5%8b%95%e5%ae%9a%e7%be%a9%e3%80%81%e8%a6%81%e5%9b%a0%e3%80%81%e6%96%b9%e6%b3%95\/"},"modified":"2024-09-24T21:29:37","modified_gmt":"2024-09-25T04:29:37","slug":"%e6%b6%88%e8%b2%bb%e8%80%85%e8%a1%8c%e5%8b%95","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/ja\/%e6%b6%88%e8%b2%bb%e8%80%85%e8%a1%8c%e5%8b%95\/","title":{"rendered":"\u6d88\u8cbb\u8005\u884c\u52d5\uff1a\u5b9a\u7fa9\u3001\u8981\u56e0\u3001\u65b9\u6cd5"},"content":{"rendered":"\n<p>\u6d88\u8cbb\u8005\u884c\u52d5\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002\u5b9f\u969b\u3001\u6226\u7565\u3092\u5b9f\u65bd\u3059\u308b\u524d\u306b\u3001\u5f71\u97ff\u3092\u4e0e\u3048\u305f\u3044\u6d88\u8cbb\u8005\u306e\u30cb\u30fc\u30ba\u3084\u671f\u5f85\u3092\u5341\u5206\u306b\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u306b\u306f\u3001\u6d88\u8cbb\u8005\u304c\u8cb4\u793e\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u3069\u3046\u53cd\u5fdc\u3057\u3001\u3069\u3046\u5f71\u97ff\u3055\u308c\u308b\u304b\u3092\u7406\u89e3\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u306e\u597d\u307f\u3092\u3088\u308a\u6df1\u304f\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u8cea\u554f\u306b\u7b54\u3048\u3089\u308c\u306a\u3051\u308c\u3070\u3044\u3051\u307e\u305b\u3093\uff1a<\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">\u6d88\u8cbb\u8005\u306f\u60c5\u5831\u3092\u3069\u306e\u3088\u3046\u306b\u53d7\u3051\u53d6\u308b\u306e\u304b?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u6d88\u8cbb\u8005\u306e\u6ce8\u610f\u3092\u5f15\u304f\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3088\u3044\u3067\u3057\u3087\u3046\u304b?&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u5f7c\u3089\u306e\u30cb\u30fc\u30ba\u306f\u4f55\u3067\u3057\u3087\u3046\u304b?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u8cfc\u8cb7\u6c7a\u5b9a\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u8981\u56e0\u306f\u4f55\u3067\u3057\u3087\u3046\u304b? \u4fa1\u683c\u3001\u54c1\u8cea\u3001\u5546\u54c1\u5185\u5bb9\u3001\u305d\u308c\u3068\u3082\u4ed6\u306e\u8981\u56e0\u3067\u3057\u3087\u3046\u304b?<\/span><\/li>\n<\/ul>\n\n\n\n<p>\u8d77\u696d\u5bb6\u306e\u76ee\u6a19\u306f\u3001\u4e00\u822c\u306e\u4eba\u3005\u3084\u5e02\u5834\u306e\u9700\u8981\u306b\u5fdc\u3048\u308b\u3053\u3068\u3067\u3042\u308a\u3001\u305d\u308c\u306f\u7d44\u7e54\u306e\u58f2\u4e0a\u3068\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u3001\u8d77\u696d\u5bb6\u306f\u8abf\u67fb\u3092\u884c\u3044\u3001\u6f5c\u5728\u7684\u306a\u8cfc\u5165\u8005\u3068\u306a\u308a\u3046\u308b\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u306b\u3064\u3044\u3066\u6d1e\u5bdf\u3092\u5f97\u307e\u3059\u3002 <a href=\"https:\/\/www.questionpro.com\/blog\/ja\/surveys\/\">\u30a2\u30f3\u30b1\u30fc\u30c8<\/a>\u3084<a href=\"https:\/\/www.questionpro.com\/blog\/ja\/what-is-research\/\">\u8abf\u67fb<\/a>\u7814\u7a76\u306f\u610f\u601d\u6c7a\u5b9a\u3092\u5bb9\u6613\u306b\u3057\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6539\u5584\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n<div class=\"tags-wrap\">\n<p class=\"content-index\" style=\"margin-top: 0;\">\u30b3\u30f3\u30c6\u30f3\u30c4\u76ee\u6b21<\/p>\n<ol style=\"font-weight: 400; margin: 0 30px; line-height: 22px;\">\n<li><a href=\"#what_is_consumer_behavior?\">\u6d88\u8cbb\u8005\u884c\u52d5\u3068\u306f?<\/a><\/li>\n<li><a href=\"#consumer_behavior_in_marketing\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u6d88\u8cbb\u8005\u884c\u52d5<\/a><\/li>\n<li><a href=\"#why_is_consumer_behavior_so_important?\">\u6d88\u8cbb\u8005\u884c\u52d5\u304c\u306a\u305c\u91cd\u8981\u306a\u306e\u304b?<\/a><\/li>\n<li><a href=\"#4_types_of_Consumer_Behavior_for_effective_marketing_strategies\">\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u305f\u3081\u306e4\u3064\u306e\u6d88\u8cbb\u8005\u884c\u52d5\u306e\u30bf\u30a4\u30d7<\/a><\/li>\n<li><a href=\"#what_factors_influence_consumer_buying_behavior_while_purchasing?\">\u8cfc\u8cb7\u4e2d\u306e\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u884c\u52d5\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u8981\u56e0\u3068\u306f?<\/a><\/li>\n<li><a href=\"#how_to_collect_data_on_consumer_behavior?\">\u6d88\u8cbb\u8005\u884c\u52d5\u306b\u95a2\u3059\u308b\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3088\u3044\u3067\u3057\u3087\u3046\u304b?<\/a><\/li>\n<li><a href=\"#how_QuestionPro_helps_in_consumer_behavior_research?\">QuestionPro\u306f\u6d88\u8cbb\u8005\u884c\u52d5\u8abf\u67fb\u306b\u3069\u306e\u3088\u3046\u306b\u5f79\u7acb\u3064\u306e\u3067\u3057\u3087\u3046\u304b?<\/a><\/li>\n<\/ol>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"what_is_consumer_behavior?\">\u6d88\u8cbb\u8005\u884c\u52d5\u3068\u306f?<\/h2>\n\n\n\n<p>\u6d88\u8cbb\u8005\u884c\u52d5\u3068\u306f\u3001\u4eba\u3005\u3084\u4e16\u5e2f\u304c\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u9078\u629e\u3057\u3001\u8cfc\u5165\u3057\u3001\u4f7f\u7528\u3057\u3001\u5ec3\u68c4\u3059\u308b\u969b\u306b\u4e0b\u3059\u884c\u52d5\u3084\u6c7a\u5b9a\u306e\u3053\u3068\u3067\u3059\u3002\u6d88\u8cbb\u8005\u304c\u5e02\u5834\u3068\u95a2\u308f\u308b\u65b9\u6cd5\u306b\u306f\u3001\u591a\u304f\u306e\u5fc3\u7406\u5b66\u7684\u3001\u793e\u4f1a\u5b66\u3001\u6587\u5316\u7684\u306a\u8981\u7d20\u304c\u5f71\u97ff\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u308c\u306f\u3001\u554f\u984c\u306e\u7279\u5b9a\u3001\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u3001\u9078\u629e\u80a2\u306e\u691c\u8a0e\u3001\u8cfc\u5165\u306e\u6c7a\u5b9a\u3001\u305d\u3057\u3066\u305d\u306e\u5f8c\u306e\u7d4c\u9a13\u306e\u8a55\u4fa1\u3068\u3044\u3063\u305f\u3001\u8907\u6570\u306e\u6bb5\u968e\u304b\u3089\u306a\u308b\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002\u6d88\u8cbb\u8005\u306f\u3001\u3053\u308c\u3089\u306e\u6bb5\u968e\u306b\u304a\u3044\u3066\u3001\u500b\u4eba\u7684\u306a\u898b\u89e3\u3084\u4fa1\u5024\u89b3\u3001\u793e\u4f1a\u901a\u5ff5\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3001\u88fd\u54c1\u306e\u6a5f\u80fd\u3001\u74b0\u5883\u6761\u4ef6\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u8981\u56e0\u306e\u5f71\u97ff\u3092\u53d7\u3051\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6d88\u8cbb\u8005\u884c\u52d5\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u3001\u4f01\u696d\u304c\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30e9\u30f3\u3092\u7b56\u5b9a\u3057\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3084\u8981\u671b\u3092\u6e80\u305f\u3059\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u30c8\u30ec\u30f3\u30c9\u3084\u30d1\u30bf\u30fc\u30f3\u3092\u628a\u63e1\u3057\u3001\u9700\u8981\u3092\u4e88\u6e2c\u3057\u3001\u88fd\u54c1\u8a2d\u8a08\u3001\u4fa1\u683c\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3001\u6d41\u901a\u306b\u95a2\u3057\u3066\u8ce2\u660e\u306a\u9078\u629e\u3092\u884c\u3046\u306b\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u9867\u5ba2\u884c\u52d5\u306b\u95a2\u3059\u308b\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u7406\u89e3\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>\u3055\u3089\u306b\u8a73\u3057\u304f\uff1a&nbsp;<\/strong><a href=\"https:\/\/www.questionpro.com\/blog\/ja\/how-to-test-market-demand-for-a-new-service\/\">\u30c6\u30b9\u30c8\u5e02\u5834\u306e\u9700\u8981<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"consumer_behavior_in_marketing\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u6d88\u8cbb\u8005\u884c\u52d5<\/h2>\n\n\n\n<p>\u6d88\u8cbb\u8005\u884c\u52d5\u306f\u3001\u6d88\u8cbb\u8005\u304c\u3069\u306e\u3088\u3046\u306a\u88fd\u54c1\u3092\u3044\u3064\u8cfc\u5165\u3059\u308b\u304b\u3001\u307e\u305f\u8ab0\u304b\u3089\u8cfc\u5165\u3059\u308b\u304b\u3092\u6c7a\u5b9a\u3059\u308b\u65b9\u6cd5\u3092\u8aac\u660e\u3059\u308b\u3082\u306e\u3067\u3042\u308b\u305f\u3081\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>&nbsp;\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u3001\u6d88\u8cbb\u8005\u884c\u52d5\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u9069\u5207\u306a\u6d88\u8cbb\u8005\u306b\u9069\u5207\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u5c4a\u3051\u308b\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6d88\u8cbb\u8005\u884c\u52d5\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3044\u304f\u3064\u304b\u306e\u4f8b\uff1a<\/p>\n\n\n\n<ul>\n<li><h3>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/h3>\u6d88\u8cbb\u8005\u884c\u52d5\u8abf\u67fb\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u304c\u5e02\u5834\u3092<a href=\"https:\/\/www.questionpro.com\/blog\/ja\/behavioral-segmentation\/\">\u884c\u52d5\u30bb\u30b0\u30e1\u30f3\u30c8<\/a>\u306b\u5206\u3051\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u3001\u3053\u308c\u3089\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u8a8d\u8b58\u3059\u308b\u3053\u3068\u3067\u3001\u5404\u5c64\u306b\u3088\u308a\u52b9\u679c\u7684\u306b\u30a2\u30d4\u30fc\u30eb\u3067\u304d\u308b\u3088\u3046\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30c3\u30bb\u30fc\u30b8\u3084\u6226\u7565\u3092\u4fee\u6b63\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><h3>\u88fd\u54c1\u8a2d\u8a08<\/h3>\u6d88\u8cbb\u8005\u884c\u52d5\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u3001\u88fd\u54c1\u958b\u767a\u306b\u3082\u5f79\u7acb\u3061\u307e\u3059\u3002 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3084\u597d\u307f\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u6d88\u8cbb\u8005\u306e\u30cb\u30fc\u30ba\u3084\u597d\u307f\u306b\u5408\u3063\u305f\u88fd\u54c1\u3092\u958b\u767a\u3067\u304d\u3001\u305d\u306e\u7d50\u679c\u3001\u58f2\u4e0a\u3068\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><h3>\u4fa1\u683c\u8a2d\u5b9a\u6226\u7565<\/h3>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u3001\u6d88\u8cbb\u8005\u884c\u52d5\u306e\u30c7\u30fc\u30bf\u3092\u5229\u7528\u3057\u3066\u3001\u9867\u5ba2\u304c\u305d\u306e\u88fd\u54c1\u306b\u5bfe\u3057\u3066\u652f\u6255\u3063\u3066\u3082\u3088\u3044\u3068\u601d\u3046\u4fa1\u683c\u5e2f\u3092\u6c7a\u5b9a\u3057\u305f\u308a\u3001\u5404\u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u6700\u3082\u30a2\u30d4\u30fc\u30eb\u3059\u308b\u3068\u601d\u308f\u308c\u308b\u4fa1\u683c\u8a2d\u5b9a\u6226\u7565\u3092\u6c7a\u5b9a\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><h3>\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0<\/h3>\u6d88\u8cbb\u8005\u884c\u52d5\u306e\u8abf\u67fb\u306f\u3001\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u6226\u7565\u306e\u958b\u767a\u306b\u3082\u5f79\u7acb\u3061\u307e\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u3001\u6d88\u8cbb\u8005\u306e\u614b\u5ea6\u3084\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3059\u308b\u8a8d\u8b58\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u6d88\u8cbb\u8005\u306e\u5fc3\u306b\u97ff\u304f\u30d6\u30e9\u30f3\u30c9\u30e1\u30c3\u30bb\u30fc\u30b8\u3084\u6226\u7565\u3092\u8003\u6848\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why_is_consumer_behavior_so_important?\"><span style=\"font-weight: 400;\">\u6d88\u8cbb\u8005\u884c\u52d5\u304c\u306a\u305c\u91cd\u8981\u306a\u306e\u304b?<\/span><\/h2>\n\n\n\n<p>\u4f01\u696d\u306f\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u591a\u304f\u306e\u6642\u9593\u3068\u8cc7\u6e90\u3092\u6295\u8cc7\u3057\u3066\u3044\u307e\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u5fdc\u3048\u308b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u306f\u7d76\u5bfe\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u3055\u3082\u306a\u3051\u308c\u3070\u3001\u4f01\u696d\u306f\u83ab\u5927\u306a\u640d\u5931\u3092\u88ab\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>\u305d\u306e\u305f\u3081\u3001\u88fd\u54c1\u3084\u30d6\u30e9\u30f3\u30c9\u304c\u6d88\u8cbb\u8005\u306b\u53d7\u3051\u5165\u308c\u3089\u308c\u308b\u3088\u3046\u306b\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u307e\u305a\u6d88\u8cbb\u8005\u304c\u4f55\u3092\u6c42\u3081\u3001\u4f55\u3092\u8cb7\u3046\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u306e\u304b\u3092\u77e5\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1410\" height=\"1182\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2023\/03\/Importance-of-consumer-behavior.jpg\" alt=\"Importance-of-consumer-behavior\" class=\"wp-image-783766\"\/><\/figure>\n\n\n\n<ul>\n<li><h3><span style=\"font-weight: 400;\">\u3088\u308a\u512a\u308c\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3<\/span><\/h3>\u751f\u6d3b\u6c34\u6e96\u3001\u30c8\u30ec\u30f3\u30c9\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u304c\u5909\u5316\u3057\u7d9a\u3051\u308b\u4e2d\u3001\u6d88\u8cbb\u8005\u306e\u9078\u629e\u3082\u5e38\u306b\u5909\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u8981\u56e0\u304c\u9867\u5ba2\u306e\u8cfc\u8cb7\u7fd2\u6163\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u304b\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u3001\u4f01\u696d\u304c\u305d\u308c\u306b\u5fdc\u3058\u3066\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u8a2d\u8a08\u3059\u308b\u4e0a\u3067\u5f79\u7acb\u3061\u307e\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u884c\u52d5\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u304c\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u4e0a\u3067\u5f79\u7acb\u3061\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<ul start=\"2\">\n<li><h3><span style=\"font-weight: 400;\">\u9867\u5ba2\u7dad\u6301\u7387\u306e\u5411\u4e0a<\/span><\/h3>\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u3088\u308a\u3082\u3001\u65e2\u5b58\u306e\u9867\u5ba2\u3092\u7dad\u6301\u3059\u308b\u65b9\u304c\u306f\u308b\u304b\u306b\u6709\u76ca\u3067\u3059\u3002\u65b0\u898f\u9867\u5ba2\u3092\u898b\u3064\u3051\u308b\u3088\u308a\u3082\u3001\u65e2\u5b58\u306e\u9867\u5ba2\u306b\u65b0\u88fd\u54c1\u3084\u65b0\u30b5\u30fc\u30d3\u30b9\u3092\u8ca9\u58f2\u3059\u308b\u65b9\u304c\u7c21\u5358\u3067\u3059\u3002<br><br>\u9867\u5ba2\u3092\u7dad\u6301\u3057\u3001\u5f37\u56fa\u306a\u95a2\u4fc2\u3092\u7bc9\u304f\u3053\u3068\u304c\u3067\u304d\u308b\u8d77\u696d\u5bb6\u306f\u3001\u81ea\u793e\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u5f37\u529b\u306a\u65b0\u3057\u3044\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u751f\u307f\u51fa\u3059\u3053\u3068\u306b\u6210\u529f\u3057\u3066\u3044\u307e\u3059\u3002\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u63a8\u9032\u6d3e\u3068\u306a\u308a\u3001\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u53e3\u30b3\u30df\u3092\u5e83\u3052\u308b\u3053\u3068\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u6e80\u8db3\u3057\u305f\u9867\u5ba2\u306f\u3001\u305d\u306e\u5e78\u305b\u306a\u4f53\u9a13\u3092\u53cb\u4eba\u3084\u5bb6\u65cf\u306b\u4f1d\u3048\u307e\u3059\u3002<br><br>\u3067\u3059\u304b\u3089\u3001\u4f01\u696d\u3092\u6210\u9577\u3055\u305b\u305f\u3044\u3068\u8003\u3048\u308b\u8d77\u696d\u5bb6\u306b\u3068\u3063\u3066\u3001\u3067\u304d\u308b\u3060\u3051\u591a\u304f\u306e\u9867\u5ba2\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u306f\u76ee\u6a19\u3068\u306a\u308b\u306f\u305a\u3067\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<ul start=\"3\">\n<li><h3><span style=\"font-weight: 400;\">\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5411\u4e0a<\/span><\/h3>\u9867\u5ba2\u306e\u884c\u52d5\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u3001<a href=\"https:\/\/www.questionpro.com\/blog\/ja\/customer-loyalty-what-it-is\/\">\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3<\/a>\u3092\u9ad8\u3081\u308b\u65b9\u6cd5\u3092\u898b\u3064\u3051\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u305d\u306e\u7d50\u679c\u3001\u58f2\u4e0a\u5897\u52a0\u3068\u30d6\u30e9\u30f3\u30c9\u529b\u306e\u5f37\u5316\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u8ca9\u58f2\u52d5\u5411\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u306f\u3001\u5272\u5f15\u306e\u63d0\u4f9b\u3084\u3001\u9867\u5ba2\u306b\u6700\u9069\u306a\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u6848\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<ul start=\"4\">\n<li><h3><span style=\"font-weight: 400;\">\u3088\u308a\u826f\u3044\u5728\u5eab\u8a08\u753b<\/span><\/h3>\u9867\u5ba2\u306e\u52d5\u5411\u3092\u8abf\u67fb\u3059\u308b\u3053\u3068\u306f\u3001\u4f01\u696d\u304c\u5728\u5eab\u3092\u8a08\u753b\u3057\u3001\u539f\u6750\u6599\u3092\u4ed5\u5165\u308c\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u30b5\u30fc\u30d3\u30b9\u3092\u57fa\u76e4\u3068\u3059\u308b\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u306f\u3001\u7d4c\u55b6\u9663\u304c\u4eba\u7684\u8cc7\u6e90\u3092\u3088\u308a\u9069\u5207\u306b\u8a08\u753b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4f01\u696d\u304c\u7279\u5b9a\u306e\u88fd\u54c1\u306b\u5bfe\u3059\u308b\u9700\u8981\u306e\u50be\u5411\u3092\u898b\u51fa\u305b\u3070\u3001\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u306b\u591a\u304f\u306e\u767a\u6ce8\u3092\u884c\u3046\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002\u6d88\u8cbb\u8005\u884c\u52d5\u306e\u30c7\u30fc\u30bf\u306f\u3001\u9700\u8981\u3068\u4f9b\u7d66\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u53d6\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<ul start=\"5\">\n<li><h3><span style=\"font-weight: 400;\">\u58f2\u4e0a\u5897\u52a0<\/span><\/h3>\u4f01\u696d\u306f\u5e38\u306b\u7279\u5b9a\u306e\u5e02\u5834\u30cb\u30c3\u30c1\u3092\u6e80\u305f\u3059\u3053\u3068\u3092\u76ee\u6307\u3057\u3066\u3044\u307e\u3059\u3002\u305f\u3068\u3048\u4f01\u696d\u304c\u7570\u306a\u308b\u30bb\u30af\u30bf\u30fc\u3067\u4e8b\u696d\u3092\u5c55\u958b\u3057\u3066\u3044\u308b\u5834\u5408\u3067\u3082\u3001\u5404\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u6f5c\u5728\u7684\u306a\u8cfc\u5165\u8005\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3059\u3079\u304d\u3067\u3059\u3002\u9867\u5ba2\u3092\u3088\u304f\u7406\u89e3\u3057\u3066\u3044\u308c\u3070\u3001\u9ad8\u3044\u78ba\u7387\u3067\u53d6\u5f15\u3092\u6210\u7acb\u3055\u305b\u308b\u305f\u3081\u306e\u3088\u308a\u826f\u3044\u4f1a\u8a71\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<br><br>\u8ca9\u58f2\u5bfe\u8c61\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u5e02\u5834\u306b\u304a\u3051\u308b\u76ee\u6a19\u3092\u660e\u78ba\u306b\u5b9a\u7fa9\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u6d88\u8cbb\u8005\u884c\u52d5\u306e\u8a73\u7d30\u306f\u3053\u3061\u3089\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002 \u4f01\u696d\u306b\u76f4\u63a5\u8a2a\u308c\u308b\u4e3b\u306a\u9867\u5ba2\u3092\u5b9a\u7fa9\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002 \u5728\u5eab\u306b\u306f\u3001\u6f5c\u5728\u7684\u306a\u8cfc\u5165\u8005\u306e\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u3059\u88fd\u54c1\u3092\u63c3\u3048\u308b\u3079\u304d\u3067\u3059\u3002<br><br>\u30e9\u30f3\u30c0\u30e0\u306b\u8ca9\u58f2\u5bfe\u8c61\u3092\u6c7a\u3081\u3001\u8ab0\u306b\u3067\u3082\u8ca9\u58f2\u3057\u3088\u3046\u3068\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u9867\u5ba2\u306e\u597d\u307f\u3084\u5acc\u3044\u306a\u3082\u306e\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u8ce2\u660e\u306a\u610f\u601d\u6c7a\u5b9a\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002 \u3053\u306e\u3088\u3046\u306a\u6226\u7565\u306f\u3001\u8ca9\u58f2\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<ul start=\"6\">\n<li><h3><span style=\"font-weight: 400;\">\u7af6\u5408\u4ed6\u793e\u8abf\u67fb<\/span><\/h3>\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u884c\u52d5\u3092\u8abf\u67fb\u3059\u308b\u3053\u3068\u306f\u3001\u7af6\u4e89\u306e\u6fc0\u3057\u3044\u5e02\u5834\u3092\u7406\u89e3\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002 \u7af6\u4e89\u512a\u4f4d\u6027\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306b\u3001\u81ea\u793e\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u3069\u306e\u3088\u3046\u306b\u4f4d\u7f6e\u3065\u3051\u308b\u304b\u3092\u8a08\u753b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 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400;\">\u6d88\u8cbb\u8005\u8abf\u67fb\uff1a\u4f8b\u3001\u30d7\u30ed\u30bb\u30b9\u3001\u7bc4\u56f2<\/span><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4_types_of_Consumer_Behavior_for_effective_marketing_strategies\">\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u305f\u3081\u306e4\u3064\u306e\u6d88\u8cbb\u8005\u884c\u52d5\u306e\u30bf\u30a4\u30d7<\/h2>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7b56\u5b9a\u3057\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u5fdc\u3048\u308b\u305f\u3081\u306b\u3001\u3044\u304f\u3064\u304b\u306e\u30bf\u30a4\u30d7\u306e\u6d88\u8cbb\u8005\u884c\u52d5\u3092\u7406\u89e3\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u3067\u306f\u30014\u3064\u306e\u9867\u5ba2\u884c\u52d5\u306e\u30bf\u30a4\u30d7\u3068\u3001\u305d\u308c\u304c\u30d3\u30b8\u30cd\u30b9\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u304b\u3092\u898b\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<ol>\n<li><h3>\u8907\u96d1\u306a\u8cfc\u8cb7\u884c\u52d5<\/h3>\u9867\u5ba2\u304c\u8cfc\u8cb7\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u306b\u7a4d\u6975\u7684\u306b\u95a2\u4e0e\u3057\u3001\u3055\u307e\u3056\u307e\u306a\u30d6\u30e9\u30f3\u30c9\u9593\u306e\u5927\u304d\u306a\u9055\u3044\u3092\u8a8d\u8b58\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u3053\u306e\u3088\u3046\u306a\u884c\u52d5\u304c\u8d77\u3053\u308a\u307e\u3059\u3002\u8cfc\u8cb7\u6c7a\u5b9a\u3092\u884c\u3046\u524d\u306b\u3001\u6d88\u8cbb\u8005\u306f\u5e83\u7bc4\u306a\u8abf\u67fb\u3092\u884c\u3044\u3001\u60c5\u5831\u3092\u53ce\u96c6\u3057\u3001\u4ee3\u66ff\u6848\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\">\n<li><h3>\u4e0d\u5354\u548c\u3092\u4f4e\u6e1b\u3059\u308b\u8cfc\u8cb7\u884c\u52d5<\/h3>\u3053\u306e\u30bf\u30a4\u30d7\u306e\u884c\u52d5\u306f\u3001\u9ad8\u984d\u306a\u8cb7\u3044\u7269\u3084\u30ea\u30b9\u30af\u306e\u9ad8\u3044\u8cb7\u3044\u7269\u3092\u3059\u308b\u969b\u306b\u3001\u305d\u306e\u6c7a\u65ad\u306b\u4e0d\u5b89\u3084\u8ff7\u3044\u3092\u611f\u3058\u305f\u5834\u5408\u306b\u8d77\u3053\u308a\u307e\u3059\u3002\u6d88\u8cbb\u8005\u306f\u3001\u6df7\u4e71\u3092\u8efd\u6e1b\u3059\u308b\u305f\u3081\u306b\u3001\u5b89\u5fc3\u611f\u3084\u60c5\u5831\u3001\u4ed6\u8005\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u6c42\u3081\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\n<\/ol>\n\n\n\n<ol start=\"3\">\n<li><h3>\u7fd2\u6163\u7684\u306a\u8cfc\u8cb7\u884c\u52d5<\/h3>\u3053\u308c\u306f\u3001\u9867\u5ba2\u304c\u6700\u5c0f\u9650\u306e\u610f\u601d\u6c7a\u5b9a\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u52aa\u529b\u3001\u60c5\u5831\u691c\u7d22\u3067\u8cb7\u3044\u7269\u3092\u3059\u308b\u5834\u5408\u306b\u8d77\u3053\u308a\u307e\u3059\u3002\u904e\u53bb\u306e\u7d4c\u9a13\u306b\u57fa\u3065\u3044\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u3084\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3001\u8cfc\u8cb7\u7fd2\u6163\u3092\u8eab\u306b\u3064\u3051\u3066\u3044\u308b\u305f\u3081\u3001\u7fd2\u6163\u3084\u5229\u4fbf\u6027\u3001\u99b4\u67d3\u307f\u304b\u3089\u7269\u3092\u8cfc\u5165\u3059\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\n<\/ol>\n\n\n\n<ol start=\"4\">\n<li><h3>\u30d0\u30e9\u30a8\u30c6\u30a3\u3092\u6c42\u3081\u308b\u8cfc\u8cb7\u884c\u52d5<\/h3>\u3053\u306e\u30bf\u30a4\u30d7\u306e\u884c\u52d5\u306f\u3001\u9867\u5ba2\u304c\u8cfc\u5165\u306e\u610f\u601d\u6c7a\u5b9a\u306b\u6df1\u304f\u95a2\u4e0e\u3057\u3066\u3044\u306a\u3044\u3082\u306e\u306e\u3001\u8cfc\u5165\u54c1\u306b\u591a\u69d8\u6027\u3084\u72ec\u81ea\u6027\u3092\u6c42\u3081\u3066\u3044\u308b\u5834\u5408\u306b\u8d77\u3053\u308a\u307e\u3059\u3002\u9867\u5ba2\u306f\u3001\u597d\u5947\u5fc3\u3084\u591a\u69d8\u6027\u3092\u6c42\u3081\u308b\u6b32\u6c42\u3092\u6e80\u305f\u3059\u305f\u3081\u306b\u3001\u6700\u3082\u983b\u7e41\u306b\u30d6\u30e9\u30f3\u30c9\u3084\u88fd\u54c1\u3092\u5909\u66f4\u3059\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what_factors_influence_consumer_buying_behavior_while_purchasing?\"><span style=\"font-weight: 400;\">\u8cfc\u8cb7\u4e2d\u306e\u6d88\u8cbb\u8005\u884c\u52d5\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u8981\u56e0\u3068\u306f?<\/span><\/h2>\n\n\n\n<p>\u6d88\u8cbb\u8005\u884c\u52d5\u306f\u3001\u72b6\u6cc1\u3001\u5fc3\u7406\u3001\u74b0\u5883\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8981\u56e0\u3001\u500b\u4eba\u7684\u8981\u56e0\u3001\u5bb6\u65cf\u3001\u6587\u5316\u306a\u3069\u306e\u591a\u304f\u306e\u5916\u7684\u8981\u56e0\u3084\u5185\u7684\u8981\u56e0\u306b\u5f71\u97ff\u3092\u53d7\u3051\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f01\u696d\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u9867\u5ba2\u5c64\u306b\u6700\u3082\u52b9\u7387\u7684\u306b\u30ea\u30fc\u30c1\u3059\u308b\u65b9\u6cd5\u3092\u6c7a\u5b9a\u3059\u308b\u305f\u3081\u306b\u3001\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u3088\u3046\u3068\u3057\u307e\u3059\u3002 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400;\"><span style=\"font-weight: 400;\">\u3053\u308c\u3089\u306f\u4e00\u6642\u7684\u306a\u3082\u306e\u3067\u3001\u5e97\u8217\u306e\u7acb\u5730\u3001\u30ec\u30a4\u30a2\u30a6\u30c8\u3001\u8272\u4f7f\u3044\u3001\u97f3\u697d\u3001\u7167\u660e\u3001\u3055\u3089\u306b\u306f\u9999\u308a\u3068\u3044\u3063\u305f\u7269\u7406\u7684\u306a\u8981\u56e0\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u4f01\u696d\u306f\u3053\u308c\u3089\u306e\u8981\u56e0\u3092\u3067\u304d\u308b\u3060\u3051\u597d\u307e\u3057\u3044\u3082\u306e\u306b\u3057\u3088\u3046\u3068\u3057\u307e\u3059\u3002\u305d\u306e\u4ed6\u306e\u72b6\u6cc1\u8981\u56e0\u3068\u3057\u3066\u306f\u3001\u4f11\u65e5\u3001\u6642\u9593\u3001\u6d88\u8cbb\u8005\u306e\u6c17\u5206\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/span><\/span> &nbsp; <\/li>\n<\/ul>\n\n\n\n<ul>\n<li><h3>\u500b\u4eba\u7684\u8981\u56e0<\/h3>\u3053\u308c\u3089\u306e\u8981\u56e0\u306b\u306f\u3001\u5e74\u9f62\u3001\u6027\u5225\u3001\u53ce\u5165\u3001\u8077\u696d\u306a\u3069\u306e\u4eba\u53e3\u7d71\u8a08\u5b66\u7684\u8981\u56e0\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u307e\u305f\u3001\u500b\u4eba\u306e\u8208\u5473\u3084\u610f\u898b\u306b\u3088\u3063\u3066\u3082\u7570\u306a\u308a\u307e\u3059\u3002\u6d88\u8cbb\u8005\u3092\u3088\u308a\u6df1\u304f\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u3001\u4f01\u696d\u306f\u6d88\u8cbb\u8005\u306e\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb(\u65e5\u3005\u306e\u7fd2\u6163\u3084\u4f59\u6687\u306e\u904e\u3054\u3057\u65b9\u306a\u3069)\u306b\u3082\u6ce8\u76ee\u3057\u3066\u3044\u307e\u3059\u3002&nbsp; <\/li>\n<\/ul>\n\n\n\n<ul>\n<li><h3>\u793e\u4f1a\u7684\u8981\u56e0<\/h3>\u3053\u306e\u8981\u56e0\u306b\u306f\u3001\u793e\u4f1a\u7684\u968e\u7d1a\u3001\u6559\u80b2\u30ec\u30d9\u30eb\u3001\u5b97\u6559\u7684\u304a\u3088\u3073\u6c11\u65cf\u7684\u80cc\u666f\u3001\u6027\u7684\u6307\u5411\u3001<a href=\"https:\/\/www.questionpro.com\/blog\/ja\/customer-orientation\/\">\u9867\u5ba2\u5fd7\u5411<\/a>\u3001\u305d\u3057\u3066\u5bb6\u65cf\u3084\u53cb\u4eba\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306a\u3069\u3001\u8eab\u306e\u56de\u308a\u306e\u4eba\u3005\u3082\u542b\u307e\u308c\u307e\u3059\u3002\u7570\u306a\u308b\u6587\u5316\u306b\u306f\u3001\u4eba\u3005\u306e\u751f\u6d3b\u3084\u8cfc\u5165\u3059\u308b\u88fd\u54c1\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3055\u307e\u3056\u307e\u306a\u6163\u7fd2\u3084\u5100\u5f0f\u304c\u3042\u308a\u307e\u3059\u3002<br><br>\u4e00\u822c\u7684\u306b\u3001\u540c\u3058\u793e\u4f1a\u968e\u7d1a\u306b\u5c5e\u3059\u308b\u6d88\u8cbb\u8005\u306f\u3001\u540c\u69d8\u306e\u8cfc\u8cb7\u884c\u52d5\u3092\u793a\u3057\u307e\u3059\u3002 \u307b\u3068\u3093\u3069\u306e\u5e02\u5834\u8abf\u67fb\u30ea\u30b5\u30fc\u30c1\u30e3\u30fc\u306f\u3001\u8cfc\u8cb7\u884c\u52d5\u3092\u6c7a\u5b9a\u3059\u308b\u6700\u5927\u306e\u8981\u56e0\u306e\u3072\u3068\u3064\u3068\u3057\u3066\u3001\u305d\u306e\u4eba\u306e\u5bb6\u65cf\u3092\u6319\u3052\u3066\u3044\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><h3>\u5fc3\u7406\u7684\u8981\u56e0<\/h3><span style=\"font-weight: 400;\">\u60c5\u5831\u306e\u7406\u89e3\u529b\u3001\u30cb\u30fc\u30ba\u306e\u8a8d\u8b58\u3001\u8003\u3048\u65b9\u306f\u3001\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u3002 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u5bfe\u3059\u308b\u53cd\u5fdc\u306f\u3001\u305d\u306e\u4eba\u306e\u4fe1\u5ff5\u3084\u5fc3\u7406\u72b6\u614b\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u3002<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how_to_collect_data_on_consumer_behavior?\"><span style=\"font-weight: 400;\">\u6d88\u8cbb\u8005\u884c\u52d5\u306b\u95a2\u3059\u308b\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3088\u3044\u3067\u3057\u3087\u3046\u304b?<\/span><\/h2>\n\n\n\n<p>\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u884c\u52d5\u3092\u7406\u89e3\u3059\u308b\u306b\u306f\u3001\u6d88\u8cbb\u8005\u304c\u5e02\u5834\u3067\u5165\u624b\u53ef\u80fd\u306a\u3055\u307e\u3056\u307e\u306a\u9078\u629e\u80a2\u306b\u3064\u3044\u3066\u3069\u306e\u3088\u3046\u306b\u8003\u3048\u3001\u611f\u3058\u3066\u3044\u308b\u304b\u3001\u307e\u305f\u3001\u3069\u306e\u3088\u3046\u306b\u7406\u7531\u3065\u3051\u3057\u3001\u7570\u306a\u308b\u9078\u629e\u80a2\u306e\u306a\u304b\u304b\u3089\u3069\u306e\u3088\u3046\u306b\u9078\u629e\u3057\u3066\u3044\u308b\u304b\u3092\u77e5\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u884c\u52d5\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u52d5\u6a5f\u306f\u591a\u5c90\u306b\u308f\u305f\u308b\u305f\u3081\u3001\u305d\u308c\u3092\u7814\u7a76\u3059\u308b\u6700\u3082\u52b9\u679c\u7684\u306a\u65b9\u6cd5\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u5e02\u5834\u8abf\u67fb\u306e\u624b\u6cd5\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u624b\u6cd5\u3067\u306f\u3001\u5b9a\u6027\u30c7\u30fc\u30bf\u3068\u5b9a\u91cf\u30c7\u30fc\u30bf\u306e\u4e21\u65b9\u3092\u53ce\u96c6\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u4e00\u822c\u7684\u306a<a href=\"https:\/\/www.questionpro.com\/blog\/ja\/data-collection-methods\/\">\u30c7\u30fc\u30bf\u53ce\u96c6<\/a>\u306e\u624b\u6cd5\u306b\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308a\u307e\u3059:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30a2\u30f3\u30b1\u30fc\u30c8<\/h3>\n\n\n\n<p>\u30a2\u30f3\u30b1\u30fc\u30c8\u306f\u3001\u9867\u5ba2\u884c\u52d5\u306b\u95a2\u3059\u308b\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u4e00\u822c\u7684\u306a\u65b9\u6cd5\u3067\u3059\u3002\u30aa\u30f3\u30e9\u30a4\u30f3\u3001\u96fb\u8a71\u3001\u307e\u305f\u306f\u5bfe\u9762\u5f0f\u306e\u30a2\u30f3\u30b1\u30fc\u30c8\u306b\u3088\u308a\u3001\u9867\u5ba2\u306e\u610f\u898b\u3001\u597d\u307f\u3001\u884c\u52d5\u306b\u95a2\u3059\u308b\u5b9a\u91cf\u60c5\u5831\u3092\u53ce\u96c6\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7<\/h3>\n\n\n\n<p>\u7279\u5b9a\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u95a2\u3059\u308b\u5c0f\u898f\u6a21\u306a\u6d88\u8cbb\u8005\u306b\u3088\u308b\u30c7\u30a3\u30b9\u30ab\u30c3\u30b7\u30e7\u30f3\u3092\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\u3068\u547c\u3073\u307e\u3059\u3002\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\u3067\u306f\u3001\u6d88\u8cbb\u8005\u306e\u610f\u898b\u3084\u898b\u89e3\u306b\u95a2\u3059\u308b\u5b9a\u6027\u60c5\u5831\u3092\u53ce\u96c6\u3067\u304d\u308b\u307b\u304b\u3001\u9867\u5ba2\u304c\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3068\u3069\u306e\u3088\u3046\u306b\u95a2\u308f\u3063\u3066\u3044\u308b\u304b\u306b\u3064\u3044\u3066\u306e\u6d1e\u5bdf\u3082\u5f97\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc<\/h3>\n\n\n\n<p>\u6d88\u8cbb\u8005\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3067\u306f\u3001\u9867\u5ba2\u306e\u884c\u52d5\u3001\u614b\u5ea6\u3001\u55dc\u597d\u306b\u95a2\u3059\u308b\u8a73\u7d30\u306a\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u306f\u5bfe\u9762\u5f0f\u307e\u305f\u306f\u96fb\u8a71\u3067\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u3001\u5b9a\u91cf\u30c7\u30fc\u30bf\u3092\u88dc\u5f37\u3059\u308b\u5b9a\u6027\u30c7\u30fc\u30bf\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u89b3\u5bdf<\/h3>\n\n\n\n<p>\u89b3\u5bdf\u8abf\u67fb\u3067\u306f\u3001\u6d88\u8cbb\u8005\u304c\u81ea\u7136\u306a\u74b0\u5883\u3067\u3069\u306e\u3088\u3046\u306a\u884c\u52d5\u3092\u53d6\u3063\u3066\u3044\u308b\u304b\u3092\u89b3\u5bdf\u3057\u3001\u8a18\u9332\u3057\u307e\u3059\u3002\u3053\u306e\u65b9\u6cd5\u3067\u306f\u3001\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3092\u7279\u5b9a\u3057\u3001\u6d88\u8cbb\u8005\u304c\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3068\u3069\u306e\u3088\u3046\u306b\u95a2\u308f\u3063\u3066\u3044\u308b\u304b\u3092\u7406\u89e3\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5b9f\u9a13<\/h3>\n\n\n\n<p>\u5b9f\u9a13\u3067\u306f\u30011\u3064\u307e\u305f\u306f\u8907\u6570\u306e\u5909\u6570\u3092\u5909\u66f4\u3057\u3001\u305d\u308c\u304c\u9867\u5ba2\u884c\u52d5\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u304b\u3092\u8abf\u3079\u307e\u3059\u3002 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