{"id":729928,"date":"2018-07-13T06:22:09","date_gmt":"2018-07-13T06:22:09","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/%e6%af%94%e7%8e%87%e3%83%87%e3%83%bc%e3%82%bf%e3%80%82%e5%ae%9a%e7%be%a9%e3%80%81%e7%89%b9%e5%be%b4%e3%80%81%e4%be%8b\/"},"modified":"2018-07-13T06:22:09","modified_gmt":"2018-07-13T06:22:09","slug":"%e6%af%94%e7%8e%87%e3%83%87%e3%83%bc%e3%82%bf%e3%80%82%e5%ae%9a%e7%be%a9%e3%80%81%e7%89%b9%e5%be%b4%e3%80%81%e4%be%8b","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/ja\/%e6%af%94%e7%8e%87%e3%83%87%e3%83%bc%e3%82%bf%e3%80%82%e5%ae%9a%e7%be%a9%e3%80%81%e7%89%b9%e5%be%b4%e3%80%81%e4%be%8b\/","title":{"rendered":"\u6bd4\u7387\u30c7\u30fc\u30bf\u3002\u5b9a\u7fa9\u3001\u7279\u5fb4\u3001\u4f8b"},"content":{"rendered":"
\u6bd4\u7387\u30c7\u30fc\u30bf\u3068\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u5b9a\u7fa9\u3055\u308c\u307e\u3059\u3002 <\/span> \u4f8b\u3048\u3070\u3001\u3053\u3093\u306a\u611f\u3058\u3067\u3059\u3002 <\/span><\/p>\n \u7121\u4f5c\u70ba\u306b\u9078\u3070\u308c\u305f4\u4eba\u306b\u3001\u6301\u3063\u3066\u3044\u308b\u304a\u91d1\u306e\u984d\u3092\u805e\u304f\u3002 \u4ee5\u4e0b\u300120\u30c9\u30eb\u300140\u30c9\u30eb\u300160\u30c9\u30eb\u300180\u30c9\u30eb\u306e\u7d50\u679c\u3067\u3059\u3002<\/span><\/p>\n \u6bd4\u7387\u30c7\u30fc\u30bf\u306f\u3001\u30a4\u30f3\u30bf\u30fc\u30d0\u30eb\u30c7\u30fc\u30bf\u306e\u3059\u3079\u3066\u306e\u7279\u6027\u3092\u5099\u3048\u3066\u3044\u307e\u3059\u3002 <\/span> \u6bd4\u7387\u30c7\u30fc\u30bf\u306e\u512a\u308c\u305f\u4f8b\u3068\u3057\u3066\u3001\u8eab\u9577\u306e\u6e2c\u5b9a\u304c\u3042\u308b\u3002 \u8eab\u9577\u306f\u3001\u30bb\u30f3\u30c1\u30e1\u30fc\u30c8\u30eb\u3001\u30e1\u30fc\u30c8\u30eb\u3001\u30a4\u30f3\u30c1\u3001\u30d5\u30a3\u30fc\u30c8\u3067\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u9ad8\u3055\u304c\u30de\u30a4\u30ca\u30b9\u306b\u306a\u308b\u3053\u3068\u306f\u3042\u308a\u5f97\u307e\u305b\u3093\u3002 \u30a4\u30f3\u30bf\u30fc\u30d0\u30eb\u30c7\u30fc\u30bf\u3068\u6bd4\u8f03\u3059\u308b\u5834\u5408\u3001\u4f8b\u3048\u3070\u6c17\u6e29\u306f-10\u2103\u3067\u3082\u826f\u3044\u304c\u3001\u9ad8\u3055\u306f\u4e0a\u8a18\u306e\u3088\u3046\u306b\u30de\u30a4\u30ca\u30b9\u306b\u306f\u3067\u304d\u306a\u3044\u3002<\/span><\/p>\n \u6bd4\u7387\u30c7\u30fc\u30bf\u306f\u639b\u3051\u7b97\u3084\u5272\u308a\u7b97\u304c\u53ef\u80fd\u3067\u3042\u308a\u3001\u3053\u306e\u70b9\u304c\u52a0\u6e1b\u7b97\u3057\u304b\u3067\u304d\u306a\u3044\u533a\u9593\u30c7\u30fc\u30bf\u3068\u306e\u5927\u304d\u306a\u9055\u3044\u3067\u3042\u308b\u3002 \u6bd4\u7387\u30c7\u30fc\u30bf\u3067\u306f\u30011\u30682\u306e\u5dee\u306f3\u30684\u306e\u5dee\u3068\u540c\u3058\u3060\u304c\u3001\u3053\u3053\u3067\u30824\u306f2\u306e2\u500d\u3067\u3042\u308b\u3002 \u30a4\u30f3\u30bf\u30fc\u30d0\u30eb\u30c7\u30fc\u30bf\u3067\u306f\u3001\u3053\u306e\u6bd4\u8f03\u306f\u4e0d\u53ef\u80fd\u3067\u3042\u308b\u3002<\/span><\/p>\n \u7121\u6599\u30a2\u30ab\u30a6\u30f3\u30c8\u4f5c\u6210<\/strong><\/a><\/p>\n \u6bd4\u7387\u30c7\u30fc\u30bf\u3001\u4ed6\u306e3\u3064\u306e\u53ef\u5909\u6e2c\u5b9a\u30b9\u30b1\u30fc\u30eb\u3068\u4e26\u3093\u3067 <\/span> \u4ee5\u4e0b\u306f\u3001\u4e00\u822c\u7684\u306a\u6bd4\u7387\u30c7\u30fc\u30bf\u5206\u6790\u624b\u6cd5\u306e\u4e00\u90e8\u3067\u3059\u3002<\/span><\/p>\n \u30c8\u30ec\u30f3\u30c9\u5206\u6790<\/span><\/a> \u306f\u3001\u4e00\u5b9a\u671f\u9593\u306e\u8abf\u67fb\u30c7\u30fc\u30bf\u3092\u53d6\u5f97\u3059\u308b\u3053\u3068\u3067\u3001\u50be\u5411\u3084\u6d1e\u5bdf\u3092\u5c0e\u304d\u51fa\u3059\u305f\u3081\u306b\u7528\u3044\u3089\u308c\u308b\u4e00\u822c\u7684\u306a\u6bd4\u7387\u30c7\u30fc\u30bf\u5206\u6790\u624b\u6cd5\u3067\u3042\u308b\u3002 \u3064\u307e\u308a\u3001\u6bd4\u7387\u30c7\u30fc\u30bf\u306e\u50be\u5411\u5206\u6790\u306f\u3001\u540c\u3058\u8cea\u554f\u3092\u7528\u3044\u3066\u3001\u6bd4\u7387\u5c3a\u5ea6\u306e\u8abf\u67fb\u3092\u8907\u6570\u56de\u7e70\u308a\u8fd4\u3057\u3066\u30c7\u30fc\u30bf\u3092\u53d6\u308a\u8fbc\u3080\u3053\u3068\u306b\u3088\u3063\u3066\u884c\u308f\u308c\u308b\u3002 \u30c8\u30ec\u30f3\u30c9\u5206\u6790\u306f\u3001\u4e88\u6e2c\u5206\u6790\u306b\u304a\u3044\u3066\u3082\u91cd\u8981\u306a\u5f79\u5272\u3092\u62c5\u3063\u3066\u304a\u308a\u3001\u6642\u9593\u8ef8\u306e\u3042\u308b\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u3092\u6bd4\u8f03\u5206\u6790\u3057\u3001\u5c06\u6765\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u4e88\u6e2c\u3059\u308b\u3002<\/span><\/p>\n \u7d44\u7e54\u306e\u5f37\u307f\u3001\u5f31\u307f\u3001\u6a5f\u4f1a\u3001\u8105\u5a01\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306b\u884c\u3046\u5206\u6790\u3092\u300cSWOT\u5206\u6790\u300d\u3068\u3044\u3044\u307e\u3059\u3002 <\/span> \u30b3\u30f3\u30b8\u30e7\u30a4\u30f3\u30c8\u5206\u6790<\/span><\/a> \u306f\u3001\u901a\u5e38\u3001\u500b\u4eba\u304c\u3069\u306e\u3088\u3046\u306b\u8907\u96d1\u306a\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u304b\u3092\u6bd4\u7387\u5c3a\u5ea6\u3067\u5206\u6790\u3059\u308b\u305f\u3081\u306b\u5b9f\u65bd\u3055\u308c\u308b\u9ad8\u5ea6\u306a\u5e02\u5834\u8abf\u67fb\u624b\u6cd5\u3067\u3042\u308b\u3002 \u8907\u6570\u306e\u9078\u629e\u80a2\u304c\u3042\u308b\u4e2d\u3067\u3001\u304a\u5ba2\u69d8\u304c\u610f\u601d\u6c7a\u5b9a\u3092\u3059\u308b\u524d\u306b\u3001\u91cd\u8981\u306a\u8981\u7d20\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u3001\u30b3\u30f3\u30b8\u30e7\u30a4\u30f3\u30c8\u5206\u6790\u3092\u7528\u3044\u3066\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30c6\u30b9\u30c8\u3001\u4fa1\u683c\u8abf\u67fb\u3001\u88fd\u54c1\u6a5f\u80fd\u306e\u6539\u5584\u306a\u3069\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n \u30af\u30ed\u30b9\u96c6\u8a08<\/span><\/a>\u7d71\u8a08\u5b66\u306b\u304a\u3044\u3066\u3001\u8907\u6570\u306e\u5909\u6570\u9593\u306e\u95a2\u4fc2\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306e\u624b\u6cd5\u3002 \u5206\u5272\u8868\u306f\u30af\u30ed\u30b9\u30bf\u30d6\u3068\u3082\u547c\u3070\u308c\u3001\u8868\u5f62\u5f0f\u3067\u8907\u6570\u306e\u6bd4\u7387\u30c7\u30fc\u30bf\u5909\u6570\u9593\u306e\u76f8\u95a2\u3092\u78ba\u7acb\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002 \u5206\u5272\u8868\u306e\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u305f\u4e0a\u3067\u3001\u9069\u5207\u306a\u5224\u65ad\u3092\u4e0b\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u3002 \u5e02\u5834\u8abf\u67fb\u54e1\u306f\u901a\u5e38\u30012\u3064\u4ee5\u4e0a\u306e\u5909\u6570\u306e\u6bd4\u8f03\u3092\u884c\u3046\u305f\u3081\u3001\u30af\u30ed\u30b9\u96c6\u8a08\u3092\u7528\u3044\u3066\u9867\u5ba2\u306e\u610f\u601d\u3084\u88fd\u54c1\u6027\u80fd\u3092\u5206\u6790\u3059\u308b\u3002<\/span><\/p>\n TURF\u89e3\u6790<\/span><\/a> \u306f\u3001Totally Unduplicated Reach and Frequency Analysis\u306e\u7565\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u304c\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u5e02\u5834\u8abf\u67fb\u306e\u53ef\u80fd\u6027\u3092\u5206\u6790\u3059\u308b\u305f\u3081\u306e\u624b\u6cd5\u3067\u3042\u308b\u3002 \u3053\u308c\u306f\u3001\u7279\u5b9a\u306e\u901a\u4fe1\u624b\u6bb5\u306b\u3088\u3063\u3066\u5230\u9054\u3057\u305f\u9867\u5ba2\u306e\u6bd4\u7387\u30c7\u30fc\u30bf\u3068\u305d\u306e\u983b\u5ea6\u3092\u8a55\u4fa1\u3059\u308b\u3082\u306e\u3067\u3059\u3002 \u3053\u306e\u5206\u6790\u624b\u6cd5\u306f\u3001\u7814\u7a76\u8005\u304c\u65b0\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u3067\u53d7\u3051\u5165\u308c\u3089\u308c\u308b\u304b\u3069\u3046\u304b\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002 \u3053\u306e\u5206\u6790\u624b\u6cd5\u306f\u3001\u4e3b\u306b\u30e1\u30c7\u30a3\u30a2\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u8a2d\u8a08\u306b\u4f7f\u7528\u3055\u308c\u3066\u3044\u305f\u304c\u3001\u88fd\u54c1\u306e\u6d41\u901a\u3084\u30e9\u30a4\u30f3\u5206\u6790\u306b\u4f7f\u7528\u3055\u308c\u308b\u3088\u3046\u306b\u62e1\u5927\u3057\u305f\u3002<\/span><\/p>\n \u7121\u6599\u30a2\u30ab\u30a6\u30f3\u30c8\u4f5c\u6210<\/strong><\/a><\/p>\n 1.\u7d76\u5bfe\u96f6\u5ea6\uff08Absolute Point Zero <\/b>– \u30ec\u30b7\u30aa\u30c7\u30fc\u30bf\u306f <\/span> 2.\u8ca0\u306e\u6570\u5024\u304c\u306a\u3044\u3053\u3068 <\/b>– \u6bd4\u7387\u30c7\u30fc\u30bf\u306b\u306f\u8ca0\u306e\u6570\u5024\u306f\u3042\u308a\u307e\u305b\u3093\u3002 \u3042\u308b\u5024\u304c\u6bd4\u7387\u30c7\u30fc\u30bf\u306e\u7814\u7a76\u8005\u3067\u3042\u308b\u305f\u3081\u306b\u306f\u3001\u307e\u305a\u3001\u305d\u306e\u5024\u304c\u533a\u9593\u30c7\u30fc\u30bf\u306e\u57fa\u6e96\u3092\u3059\u3079\u3066\u6e80\u305f\u3057\u3001\u7d76\u5bfe\u96f6\u70b9\u3092\u6301\u3064\u304b\u3069\u3046\u304b\u3092\u8a55\u4fa1\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002 \u4f8b\u3048\u3070\u3001\u91cd\u91cf\u306f\u30de\u30a4\u30ca\u30b9\u306b\u306f\u3067\u304d\u305a\u3001-20Kg\u306f\u5b58\u5728\u3057\u306a\u3044\u3002<\/span><\/p>\n 3.\u8a08\u7b97 – <\/b> \u30ec\u30b7\u30aa\u30c7\u30fc\u30bf\u306e\u5024\u306f\u3001\u52a0\u7b97\u3001\u6e1b\u7b97\u3001\u9664\u7b97\u3001\u4e57\u7b97\u304c\u53ef\u80fd\u3067\u3059\u3002 \u6bd4\u7387\u30c7\u30fc\u30bf\u3067\u306f\u72ec\u81ea\u306e\u7d71\u8a08\u89e3\u6790\u304c\u53ef\u80fd\u3067\u3059\u3002\u6bd4\u7387\u30c7\u30fc\u30bf\u306b\u5bfe\u3057\u3066\u6bd4\u7387\u5c3a\u5ea6\u3092\u7528\u3044\u3066\u30ab\u30a4\u4e8c\u4e57\u3092<\/a>\u8a08\u7b97\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002 \u5e73\u5747\u5024\u3001\u6700\u983b\u5024\u3001\u4e2d\u592e\u5024\u306f\u3001\u6bd4\u7387\u30c7\u30fc\u30bf\u306b\u3064\u3044\u3066\u3082\u7b97\u51fa\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002 \u4ee5\u4e0b\u306f\u3001\u6bd4\u7387\u30c7\u30fc\u30bf\u3092\u62bd\u51fa\u3059\u308b\u305f\u3081\u306e\u30a2\u30f3\u30b1\u30fc\u30c8\u3067\u3088\u304f\u4f7f\u308f\u308c\u308b\u6bd4\u7387\u30c7\u30fc\u30bf\u306e\u4f8b\u3067\u3059\u3002<\/p>\n \u3042\u306a\u305f\u306e\u4f53\u91cd\u306f\u4f55kg\u3067\u3059\u304b\uff1f<\/b><\/p>\n \u8eab\u9577\uff08\u30d5\u30a3\u30fc\u30c8\u3068\u30a4\u30f3\u30c1\uff09\u3092\u6559\u3048\u3066\u304f\u3060\u3055\u3044\u3002<\/b><\/p>\n 1\u65e5\u306b\u98df\u3079\u3089\u308c\u308b\u30cf\u30f3\u30d0\u30fc\u30ac\u30fc\u306e\u500b\u6570\u306f\uff1f<\/b><\/p>\n \u6bd4\u7387\u30c7\u30fc\u30bf\u3002\u5b9a\u7fa9 \u6bd4\u7387\u30c7\u30fc\u30bf\u3068\u306f\u3001\u4ee5\u4e0b\u306e […]<\/p>\n","protected":false},"author":86,"featured_media":781090,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1115],"tags":[],"yoast_head":"\n
\n \u5b9a\u91cf\u7684\u30c7\u30fc\u30bf<\/span>
\n<\/a>\u3068\u540c\u3058\u6027\u8cea\u3092\u6301\u3064 <\/span>
\n \u533a\u9593\u30c7\u30fc\u30bf<\/span>
\n<\/a>\u3092\u539f\u70b9\u3068\u3057\u3066\u3001\u5404\u30c7\u30fc\u30bf\u9593\u306e\u6bd4\u7387\u3092\u7b49\u3057\u304f\u3057\u3001\u7d76\u5bfe\u7684\u306a “\u30bc\u30ed “\u3092\u6271\u3044\u307e\u3059\u3002 \u3064\u307e\u308a\u3001\u6bd4\u7387\u30c7\u30fc\u30bf\u306b\u306f\u8ca0\u306e\u6570\u5024\u306f\u5b58\u5728\u3057\u5f97\u306a\u3044\u306e\u3067\u3059\u3002<\/span><\/p>\n\n
\n \u533a\u9593\u30c7\u30fc\u30bf<\/span>
\n<\/a>\u3057\u304b\u3057\u3001\u30bc\u30ed\u304c\u4efb\u610f\u3067\u3042\u308b\u533a\u9593\u30c7\u30fc\u30bf\u3068\u306f\u7570\u306a\u308a\u3001\u6bd4\u7387\u30c7\u30fc\u30bf\u3067\u306f\u30bc\u30ed\u306f\u7d76\u5bfe\u3067\u3042\u308b\u3002<\/span><\/p>\n\u6bd4\u7387\u30c7\u30fc\u30bf\u5206\u6790<\/strong><\/h3>\n
\n \u53ef\u5909\u6e2c\u5b9a\u30b9\u30b1\u30fc\u30eb<\/span>
\n<\/a>\u306f\u3001\u57fa\u672c\u7684\u306b\u5b9a\u91cf\u7684\u306a\u30c7\u30fc\u30bf\u53d6\u5f97\u65b9\u6cd5\u3067\u3042\u308b\u3002 \u3064\u307e\u308a\u3001\u3042\u3089\u3086\u308b\u7a2e\u985e\u306e <\/span>
\n \u7d71\u8a08\u89e3\u6790\u6280\u8853<\/span>
\n<\/a>\u306f\u3001Ratio Data\u306b\u9069\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n\n
\n
\n SWOT\u5206\u6790<\/span>
\n<\/a> \u3067\u3042\u308a\u3001\u6bd4\u7387\u30c7\u30fc\u30bf\u306e\u8a55\u4fa1\u306b\u5e83\u304f\u7528\u3044\u3089\u308c\u3066\u3044\u308b\u3002 \u5f37\u307f\u3068\u5f31\u307f\u306f\u7d44\u7e54\u306e\u5185\u90e8\u7684\u306a\u5074\u9762\u3067\u3042\u308a\u3001\u6a5f\u4f1a\u3068\u8105\u5a01\u306f\u7d44\u7e54\u306e\u5916\u90e8\u7684\u306a\u5074\u9762\u3067\u3042\u308b\u3002 \u7d44\u7e54\u306f\u3001SWOT\u5206\u6790\u7d50\u679c\u3092\u7528\u3044\u3066\u3001\u5e02\u5834\u7af6\u4e89\u3092\u8a55\u4fa1\u3057\u3001\u5c06\u6765\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u8a08\u753b\u3059\u308b\u305f\u3081\u306b\u3001\u6bd4\u7387\u30c7\u30fc\u30bf\u3092\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n\n
\n
\n
\u30ec\u30b7\u30aa\u30c7\u30fc\u30bf\u306e\u7279\u5fb4<\/strong><\/h3>\n
\n \u30ec\u30b7\u30aa\u30b9\u30b1\u30fc\u30eb<\/span>
\n<\/a>. \u6bd4\u7387\u30c7\u30fc\u30bf\u306e\u7279\u5fb4\u306e\u4e00\u3064\u306f\u3001\u771f\u306e\u7d76\u5bfe\u96f6\u5ea6\u3067\u3042\u308a\u3001\u300c\u4e00\u65b9\u306e\u7269\u4f53\u306e\u9577\u3055\u306f\u4ed6\u65b9\u306e\u7269\u4f53\u306e2\u500d\u3067\u3042\u308b\u300d\u3068\u304b\u300c4\u306f2\u306e2\u500d\u306e\u5024\u3092\u6301\u3064\u300d\u3068\u3044\u3046\u8a00\u3044\u65b9\u304c\u6b63\u3057\u3044\u3088\u3046\u306b\u3001\u30c7\u30fc\u30bf\u306b\u95a2\u9023\u6027\u3068\u610f\u5473\u3092\u6301\u305f\u305b\u3066\u3044\u308b\u3053\u3068\u3067\u3042\u308b\u3002 <\/span><\/span><\/p>\n
\n<\/span><\/p>\n\u6bd4\u7387\u30c7\u30fc\u30bf\u306e\u4f8b<\/strong><\/h3>\n
\n
\n
\n