{"id":730119,"date":"2021-05-06T15:44:04","date_gmt":"2021-05-06T22:44:04","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/%e5%b8%82%e5%a0%b4%e3%82%bb%e3%82%b0%e3%83%a1%e3%83%b3%e3%83%86%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3%e3%81%ae%e7%a8%ae%e9%a1%9e%e3%81%a8%e4%be%8b\/"},"modified":"2021-05-06T15:44:04","modified_gmt":"2021-05-06T15:44:04","slug":"%e5%b8%82%e5%a0%b4%e3%82%bb%e3%82%b0%e3%83%a1%e3%83%b3%e3%83%86%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3%e3%81%ae%e7%a8%ae%e9%a1%9e%e3%81%a8%e4%be%8b","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/ja\/%e5%b8%82%e5%a0%b4%e3%82%bb%e3%82%b0%e3%83%a1%e3%83%b3%e3%83%86%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3%e3%81%ae%e7%a8%ae%e9%a1%9e%e3%81%a8%e4%be%8b\/","title":{"rendered":"\u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u7a2e\u985e\u3068\u4f8b"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u4ee5\u4e0b\u306e\u3053\u3068\u3092\u5b66\u3073\u307e\u3059\u3002 <\/span><b>\u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306b\u306f\u3069\u306e\u3088\u3046\u306a\u7a2e\u985e\u304c\u3042\u308b\u306e\u304b<\/b><span style=\"font-weight: 400;\">\u3092\u7406\u89e3\u3057\u3001\u9069\u5207\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u6b63\u3057\u304f\u6307\u793a\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u3092\u6210\u529f\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8a73\u7d30\u306b\u5165\u308b\u524d\u306b\u3001\u307e\u305a\u57fa\u672c\u7684\u306a\u3053\u3068\u304b\u3089\u8aac\u660e\u3057\u307e\u3059\u3002 \u4ee5\u4e0b\u3067\u306f\u3001\u30de\u30fc\u30b1\u30c3\u30c8\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u306f\u4f55\u304b\u3068\u3044\u3046\u5b9a\u7fa9\u3068\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u3092\u77e5\u308b\u305f\u3081\u306e\u3053\u306e\u624b\u6cd5\u306e\u5229\u70b9\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002 \u3055\u3089\u306b\u3001\u884c\u52d5\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306a\u3069\u306e\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u7a2e\u985e\u306e\u4f8b\u3084\u3001\u6b63\u3057\u3044\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3063\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u78ba\u8a8d\u3059\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u3082\u8a73\u3057\u304f\u3054\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002  <\/span><\/p>\n<div class=\"tags-wrap\">\n<p class=\"content-index\">\u30b3\u30f3\u30c6\u30f3\u30c4<\/p>\n<ol style=\"counter-reset: section; list-style-type: none;\">\n<li><a href=\"#different_types_of_market_segmentation\">\u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u7a2e\u985e\u306f\uff1f<\/a>\n<ol>\n<li><a href=\"#Geographic_segmentation\">\u5730\u57df\u5225\u30bb\u30b0\u30e1\u30f3\u30c8<\/a><\/li>\n<li><a href=\"#Demographic_segmentation\">\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30fb\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/a><\/li>\n<li><a href=\"#Psychographic_segmentation\">\u30b5\u30a4\u30b3\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30fb\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/a><\/li>\n<li><a href=\"#Behavioral_segmentation\">\u884c\u52d5\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/a><\/li>\n<li><a href=\"#Types_of_behavioral_segmentation\">\u884c\u52d5\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u7a2e\u985e<\/a><\/li>\n<\/ol>\n<\/li>\n<li><a href=\"#Characteristics_of_market_segmentation\">\u512a\u308c\u305f\u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u7279\u5fb4<\/a><\/li>\n<li><a href=\"#How_to_know_if_your_market_segmentation_is_relevant\">\u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u304c\u9069\u5207\u304b\u3069\u3046\u304b\u3092\u5224\u65ad\u3059\u308b\u65b9\u6cd5<\/a><\/li>\n<\/ol>\n<\/div>\n<p><span style=\"font-weight: 400;\">\u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306b\u306f\u3069\u306e\u3088\u3046\u306a\u7a2e\u985e\u304c\u3042\u308b\u304b\u3054\u5b58\u77e5\u3067\u3057\u3087\u3046\u304b\u3002<a href=\"https:\/\/www.questionpro.com\/blog\/what-is-market-segmentation\/\">\u5e02\u5834\u7d30\u5206\u5316\u3068\u306f<\/a>\u3001\u5e02\u5834\u3092\u30b5\u30d6\u30bb\u30c3\u30c8\u306b\u5206\u5272\u3057\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u3068\u547c\u3070\u308c\u308b\u6d88\u8cbb\u8005\u306e\u30b0\u30eb\u30fc\u30d7\u3092\u4f5c\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306b\u5bfe\u3059\u308b\u671f\u5f85\u3084\u53cd\u5fdc\u306b\u95a2\u3057\u3066\u3001\u53ef\u80fd\u306a\u9650\u308a\u540c\u8cea\u3067\u3042\u308b\u3053\u3068\u304c\u671b\u307e\u3057\u3044\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002 \u307e\u305f\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u5dee\u5225\u5316\u3059\u308b\u305f\u3081\u306b\u3001\u3053\u308c\u3089\u306f\u7570\u8cea\u3067\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u3088\u3046\u306b\u5e02\u5834\u3092\u5747\u8cea\u306a\u500b\u4eba\u306e\u96c6\u56e3\u306b\u5206\u5272\u3059\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u3088\u308a\u9069\u5207\u306b\u9069\u5fdc\u3055\u305b\u3001\u305d\u306e\u52b9\u679c\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3042\u308b\u3002<\/span><\/p>\n<h2 id=\"different_types_of_market_segmentation\"><span style=\"font-weight: 400;\">\u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u7a2e\u985e\u306f\uff1f<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u5e02\u5834\u306f\u3055\u307e\u3056\u307e\u306a\u65b9\u6cd5\u3067\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u30d6\u30e9\u30f3\u30c9\u3001\u696d\u754c\u3001\u5165\u624b\u53ef\u80fd\u306a\u9867\u5ba2\u60c5\u5831\u306b\u3088\u3063\u3066\u3001\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u306f\u7570\u306a\u308a\u307e\u3059\u3002 \u307e\u305f\u3001\u76f8\u4e92\u53c2\u7167\u30b0\u30eb\u30fc\u30d7\u306b\u3088\u308a\u3001\u3088\u308a\u6b63\u78ba\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002 \u4f8b\u3048\u3070\u3001\u3042\u308b\u56fd\u306e\u7279\u5b9a\u306e\u5730\u57df\u306b\u4f4f\u3093\u3067\u3044\u3066\u3001\u8eca\u304c\u597d\u304d\u306a\u5973\u6027\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u3053\u3068\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5e02\u5834\u306f\u3001<strong>\u5730\u7406\u7684\u3001\u4eba\u53e3\u52d5\u614b\u7684\u3001\u5fc3\u7406\u5b66\u7684\u3068\u3044\u3046<\/strong>\u7570\u306a\u308b\u7a2e\u985e\u306e\u57fa\u6e96\u306b\u3088\u3063\u3066\u5206\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u3053\u308c\u3089\u306e\u6761\u4ef6\u3092\u3059\u3079\u3066\u6e80\u305f\u3059\u3053\u3068\u3067\u3001\u914d\u4fe1\u3059\u308b\u305f\u3081\u306e\u30bb\u30ec\u30af\u30b7\u30e7\u30f3\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002  <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-117469 size-full\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/04\/types-of-market-segmentation-min.jpg\" alt=\"\u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u7a2e\u985e\" width=\"900\" height=\"600\"><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u3048\u3070\u3001\u9069\u5207\u306a\u30bb\u30b0\u30e1\u30f3\u30c8\u3078\u306e\u30a2\u30f3\u30b1\u30fc\u30c8\u3001\u7279\u5b9a\u306e\u30aa\u30d5\u30a1\u30fc\u306e\u4f5c\u6210\u3001\u30d3\u30b8\u30cd\u30b9\u306b\u9069\u3057\u305f\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30d7\u30e9\u30f3\u306e\u69cb\u7bc9\u306a\u3069\u3067\u3059\u3002<\/span><\/p>\n<h3 id=\"Geographic_segmentation\"><span style=\"font-weight: 400;\">\u5730\u57df\u5225\u30bb\u30b0\u30e1\u30f3\u30c8\u3002<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u305d\u308c\u306f\u3001\u5e02\u5834\u3092\u3001\u540c\u3058\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u5bfe\u8c61\u3068\u306a\u308b\u306e\u306b\u5341\u5206\u306a\u985e\u4f3c\u6027\u3092\u6301\u3064\u5730\u7406\u7684\u5730\u57df\u306b\u5206\u5272\u3059\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002 \u56fd\u969b\u7684\u3001\u56fd\u5bb6\u7684\u3001\u5730\u57df\u7684\u3001\u5730\u65b9\u7684\u306a\u30ec\u30d9\u30eb\u306e\u5730\u7406\u7684\u306a\u533a\u5206\u3067\u3042\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/blog\/geographic-segmentation\/\">\u5730\u7406\u7684\u306a\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306f<\/a>\u3001\u305f\u3068\u3048\u56fd\u5185\u4f01\u696d\u304c\u30ed\u30fc\u30ab\u30eb\u306a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u5229\u76ca\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3068\u3057\u3066\u3082\u3001\u56fd\u969b\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u6700\u521d\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u3042\u308b\u3002<\/span><\/p>\n<h3 id=\"Demographic_segmentation\"><span style=\"font-weight: 400;\">\u4eba\u53e3\u52d5\u614b\u306e\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3002  <\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u3082\u3046\u4e00\u3064\u306e\u30bf\u30a4\u30d7\u306f\u3001<a href=\"https:\/\/www.questionpro.com\/blog\/demographic-segmentation\/\">\u4eba\u53e3\u7d71\u8a08\u5b66\u7684\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/a>\u3067\u3042\u308b\u3002 \u6027\u5225\u3001\u5e74\u9f62\u3001\u8eab\u9577\u30fb\u4f53\u91cd\u3001\u8077\u696d\u3001\u53ce\u5165\u3001\u6559\u80b2\u30ec\u30d9\u30eb\u306a\u3069\u306e\u5909\u6570\u306b\u57fa\u3065\u3044\u3066\u3001\u5e02\u5834\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3059\u308b\u3053\u3068\u3067\u3042\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u30bf\u30a4\u30d7\u306e\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u6700\u3082\u4e00\u822c\u7684\u306a\u3082\u306e\u3067\u3059\u3002 \u5e74\u9f62\u3084\u8077\u696d\u306a\u3069\u306e\u793e\u4f1a\u4eba\u53e3\u7d71\u8a08\u5b66\u7684\u5909\u6570\u306e\u80cc\u5f8c\u306b\u306f\u3001\u5927\u304d\u306a\u683c\u5dee\u304c\u3042\u308b\u305f\u3081\u3001\u5358\u72ec\u3067\u4f7f\u308f\u308c\u308b\u3053\u3068\u306f\u307b\u3068\u3093\u3069\u306a\u3044\u3002 \u3053\u306e\u9078\u629e\u80a2\u3092\u9078\u3093\u3060\u5834\u5408\u306e\u30c7\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u81ea\u5206\u304c\u4f55\u8005\u3067\u3042\u308b\u304b\u3068\u3044\u3046\u3053\u3068\u304c\u3001\u4f55\u3092\u3059\u308b\u304b\u3001\u4f55\u3092\u597d\u3080\u304b\u3068\u3044\u3046\u6761\u4ef6\u306b\u306f\u306a\u3089\u306a\u3044\u3053\u3068\u304c\u3042\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u3048\u3070\u300120\u6b73\u304b\u308925\u6b73\u306e\u82e5\u8005\u306e\u4e2d\u306b\u306f\u3001\u5b9f\u5bb6\u66ae\u3089\u3057\u306e\u82e5\u3044\u5b66\u751f\u3084\u3001\u793e\u4f1a\u4eba\u306b\u306a\u3063\u3066\u6570\u5e74\u306e\u82e5\u3044\u89aa\u304c\u3044\u307e\u3059\u3002 \u4e21\u65b9\u306e\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u306f\u3001\u591a\u304f\u306e\u5e02\u5834\u3067\u3001\u975e\u5e38\u306b\u7570\u306a\u308b\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3001\u304a\u3088\u3073\u671f\u5f85\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<h3 id=\"Psychographic_segmentation\"><span style=\"font-weight: 400;\">\u30b5\u30a4\u30b3\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30fb\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3002<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u3082\u3046\u4e00\u3064\u306e\u30bf\u30a4\u30d7\u306f\u3001<a href=\"https:\/\/www.questionpro.com\/blog\/psychographic-segmentation\/\">\u30b5\u30a4\u30b3\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30fb\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/a>\u3067\u3042\u308b\u3002 \u793e\u4f1a\u4eba\u53e3\u7d71\u8a08\u5b66\u7684\u304a\u3088\u3073\u5730\u7406\u7684\u306a\u57fa\u6e96\u3092\u660e\u78ba\u306b\u3057\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u5b9a\u6027\u7684\u306b\u8aac\u660e\u3059\u308b\u3053\u3068\u304c\u591a\u3044\u3002 \u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3001\u4fa1\u5024\u89b3\u3001\u610f\u898b\u3001\u3042\u308b\u3044\u306f\u500b\u4eba\u306e\u30d1\u30fc\u30bd\u30ca\u30ea\u30c6\u30a3\u306b\u3088\u3063\u3066\u5e02\u5834\u3092\u5206\u5272\u3059\u308b\u3053\u3068\u3067\u3042\u308b\u3002  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u30bf\u30a4\u30d7\u306e\u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u88fd\u54c1\u306b\u5bfe\u3059\u308b\u884c\u52d5\u304c\u540c\u8cea\u306a\u4eba\u3005\u3092\u542b\u307f\u307e\u3059\u3002 \u79c1\u305f\u3061\u306f\u3082\u306f\u3084\u3001\u4eba\u53e3\u7d71\u8a08\u5b66\u7684\u306a\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306b\u304a\u3044\u3066\u3001\u4f3c\u3066\u3044\u308b\u3067\u3042\u308d\u3046\u500b\u4eba\u3092\u30b0\u30eb\u30fc\u30d7\u5316\u3059\u308b\u3053\u3068\u3092\u6c42\u3081\u3066\u306f\u3044\u307e\u305b\u3093\u3002 \u305d\u306e\u4ee3\u308f\u308a\u3001\u88fd\u54c1\u30ab\u30c6\u30b4\u30ea\u30fc\u306b\u5bfe\u3059\u308b\u884c\u52d5\u3001\u614b\u5ea6\u3001\u53cd\u5fdc\u304c\u985e\u4f3c\u3057\u3066\u3044\u308b\u500b\u4eba\u3092\u30b0\u30eb\u30fc\u30d7\u5316\u3059\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<h3 id=\"Behavioral_segmentation\"><span style=\"font-weight: 400;\">\u884c\u52d5\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/blog\/behavioral-segmentation\/\">\u884c\u52d5\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u306f<\/a>\u3001\u8cfc\u8cb7\u3092\u6c7a\u5b9a\u3059\u308b\u969b\u306e\u884c\u52d5\u306b\u3088\u3063\u3066\u9867\u5ba2\u3092\u30b0\u30eb\u30fc\u30d7\u5316\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u3067\u3042\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5e02\u5834\u8abf\u67fb\u54e1\u306f\u3001\u8cfc\u5165\u306e\u6e96\u5099\u3001\u3059\u306a\u308f\u3061\u88fd\u54c1\u306b\u95a2\u3059\u308b\u77e5\u8b58\u3001\u5fe0\u8aa0\u5fc3\u3001\u30d6\u30e9\u30f3\u30c9\u3068\u306e\u4ea4\u6d41\u3084\u88fd\u54c1\u306e\u4f7f\u7528\u7d4c\u9a13\u306a\u3069\u306e\u5074\u9762\u3092\u89b3\u5bdf\u3059\u308b\u5f79\u5272\u3092\u62c5\u3063\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<h3 id=\"Types_of_behavioral_segmentation\"><span style=\"font-weight: 400;\">\u884c\u52d5\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u7a2e\u985e<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u884c\u52d5\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u6d88\u8cbb\u8005\u3092\u6b21\u306e\u3088\u3046\u306b\u30b0\u30eb\u30fc\u30d7\u5316\u3059\u308b\u5f79\u5272\u3092\u62c5\u3063\u3066\u3044\u308b\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h4><span style=\"font-weight: 400;\">\u30aa\u30b1\u30fc\u30b8\u30e7\u30f3\u6307\u5411\u306e\u884c\u52d5\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3002<\/span><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u7279\u5b9a\u306e\u6a5f\u4f1a\u306b\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002 \u7e70\u308a\u8fd4\u3055\u308c\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3057\u3001\u4e8c\u5ea6\u3068\u8d77\u3053\u3089\u306a\u3044\u304b\u3082\u3057\u308c\u306a\u3044\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h4><span style=\"font-weight: 400;\">\u4f7f\u3044\u52dd\u624b\u3092\u91cd\u8996\u3059\u308b\u3002<\/span><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u6d88\u8cbb\u8005\u304c\u88fd\u54c1\u3092\u4f7f\u7528\u3059\u308b\u56de\u6570\u3092\u6307\u3057\u307e\u3059\u3002 \u30d8\u30d3\u30fc\u30e6\u30fc\u30ba\u3001\u30e2\u30c7\u30ec\u30fc\u30c8\u30e6\u30fc\u30ba\u3001\u30de\u30a4\u30ca\u30fc\u30e6\u30fc\u30ba\u306e\u3044\u305a\u308c\u3067\u3082\u69cb\u3044\u307e\u305b\u3093\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h4><span style=\"font-weight: 400;\">\u5fe0\u8aa0\u5fc3\u3092\u91cd\u8996\u3059\u308b\u3002<\/span><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u30bf\u30a4\u30d7\u306e\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u9867\u5ba2\u306e\u7d99\u7d9a\u7387\u306b\u7126\u70b9\u3092\u5f53\u3066\u305f\u3082\u306e\u3067\u3042\u308b\u3002 \u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u304c\u9ad8\u3051\u308c\u3070\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u306b\u982d\u3092\u60a9\u307e\u305b\u308b\u5fc5\u8981\u306f\u306a\u3044\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h4><span style=\"font-weight: 400;\">\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u91cd\u8996\u3002<\/span><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u4eba\u304c\u88fd\u54c1\u3092\u8cfc\u5165\u3059\u308b\u969b\u306b\u6c42\u3081\u308b\u30e1\u30ea\u30c3\u30c8\u3068\u3044\u3046\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002 \u305d\u306e\u305f\u3081\u3001\u5165\u624b\u3057\u3084\u3059\u3055\u3001\u54c1\u7a2e\u306e\u8c4a\u5bcc\u3055\u3001\u30cb\u30fc\u30ba\u306b\u5408\u3063\u305f\u4fa1\u683c\u306a\u3069\u3092\u91cd\u8996\u3057\u307e\u3059\u3002 \u3057\u304b\u3057\u3001\u304a\u5ba2\u69d8\u306e\u4e2d\u306b\u306f\u3001\u6700\u5927\u9650\u306e\u52b9\u679c\u3092\u767a\u63ee\u3059\u308b\u88fd\u54c1\u3092\u6c42\u3081\u3066\u3044\u308b\u65b9\u3082\u3044\u3089\u3063\u3057\u3083\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u884c\u52d5\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u540c\u3058\u884c\u52d5\u3092\u3068\u308b\u4eba\u3005\u3092\u30b0\u30eb\u30fc\u30d7\u5316\u3057\u3001\u3059\u3079\u3066\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u4e00\u3064\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u7d5e\u308b\u305f\u3081\u306b\u884c\u308f\u308c\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u65b9\u6cd5\u306b\u3088\u3063\u3066\u3001\u4f01\u696d\u306f\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u5408\u3063\u305f\u88fd\u54c1\u3092\u52b9\u679c\u7684\u306b\u5ba3\u4f1d\u30fb\u8ca9\u58f2\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<h2 id=\"Characteristics_of_market_segmentation\"><span style=\"font-weight: 400;\">\u826f\u3044\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u7279\u5fb4<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u7a2e\u985e\u3092\u6b63\u3057\u304f\u9078\u629e\u3059\u308b\u3053\u3068\u3067\u3001\u95a2\u9023\u6027\u3001\u30a2\u30af\u30bb\u30b9\u6027\u3001\u6e2c\u5b9a\u53ef\u80fd\u6027\u3001\u53ce\u76ca\u6027\u3001\u5229\u7528\u53ef\u80fd\u6027\u306e\u9ad8\u3044\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u78ba\u4fdd\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306f\u305a\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u7a2e\u985e\u306b\u3088\u3063\u3066\u3001\u3053\u308c\u3089\u306e\u6761\u4ef6\u3092\u540c\u3058\u3088\u3046\u306b\u6e80\u305f\u305b\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002 \u30bd\u30b7\u30aa\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30fc\u306e\u57fa\u6e96\u306f\u3001\u30b5\u30a4\u30b3\u30b0\u30e9\u30d5\u30a3\u30fc\u306e\u57fa\u6e96\u3088\u308a\u3082\u6e2c\u5b9a\u53ef\u80fd\u306a\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u5f97\u308b\u3053\u3068\u304c\u5bb9\u6613\u3067\u3042\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u591a\u57fa\u6e96\u306e\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u4e00\u822c\u7684\u306b\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u5b9a\u91cf\u7684\u304b\u3064\u5ba2\u89b3\u7684\u306a\u8a18\u8ff0\u3092\u5c0e\u304d\u3001\u57fa\u6e96\u306f\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u5b9a\u6027\u7684\u306a\u8a18\u8ff0\u3092\u5c0e\u304d\u3001\u3088\u308a\u8c4a\u304b\u3067\u95a2\u9023\u6027\u304c\u9ad8\u3044\u304c\u6e2c\u5b9a\u304c\u5bb9\u6613\u3067\u306f\u306a\u3044\u3002<\/span><\/p>\n<h2 id=\"How_to_know_if_your_market_segmentation_is_relevant\"><span style=\"font-weight: 400;\">\u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u304c\u9069\u5207\u304b\u3069\u3046\u304b\u3092\u5224\u65ad\u3059\u308b\u65b9\u6cd5<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u30bb\u30b0\u30e1\u30f3\u30c8\u306f\u672c\u8cea\u7684\u306b\u5747\u8cea\u3067\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002 \u540c\u3058\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5c5e\u3059\u308b\u9867\u5ba2\u306f\u3001\u305d\u306e\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u751f\u6210\u3057\u305f\u57fa\u6e96\u306b\u304a\u3044\u3066\uff08\u3067\u304d\u308b\u3060\u3051\u591a\u304f\u306e\u57fa\u6e96\u306b\u304a\u3044\u3066\uff09\u975e\u5e38\u306b\u985e\u4f3c\u3057\u3066\u3044\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002 \u6a19\u6e96\u504f\u5dee\u304c\u5c0f\u3055\u3044\uff08\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u5e73\u5747\u306b\u8fd1\u3044\u9867\u5ba2\u304c\u591a\u3044\uff09\u3053\u3068\u304c\u671b\u307e\u3057\u3044\u306e\u3067\u3001\u5e02\u5834\u306e\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u7a2e\u985e\u3092\u6c7a\u3081\u3001\u3069\u308c\u304c\u6700\u3082\u52b9\u679c\u7684\u304b\u3092\u5224\u65ad\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 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href=\"https:\/\/www.questionpro.com\/blog\/focus-group\/\">\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7<\/a>\u3001\u8ca9\u58f2\u304a\u3088\u3073CRM\u30c7\u30fc\u30bf\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30c7\u30fc\u30bf\u3001Web\u6307\u6a19\u3001\u30ec\u30d3\u30e5\u30fc\u3001\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30c7\u30fc\u30bf\u306a\u3069\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">QuestionPro\u306f\u3001\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u5bb9\u6613\u306b\u3059\u308b\u30a2\u30f3\u30b1\u30fc\u30c8\u306e\u4f5c\u6210\u3092\u652f\u63f4\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3053\u3068\u3092\u5fd8\u308c\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3002 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