{"id":730285,"date":"2021-11-11T11:53:11","date_gmt":"2021-11-11T11:53:11","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/pos%e3%83%87%e3%83%bc%e3%82%bf%e5%88%86%e6%9e%90%e3%80%82pos%e3%83%87%e3%83%bc%e3%82%bf%e5%88%86%e6%9e%90%e3%81%a8%e3%81%af%e4%bd%95%e3%81%8b%e3%80%81%e3%81%9d%e3%81%ae%e7%94%a8%e9%80%94%e3%81%a8\/"},"modified":"2021-11-11T11:53:11","modified_gmt":"2021-11-11T11:53:11","slug":"pos%e3%83%87%e3%83%bc%e3%82%bf%e5%88%86%e6%9e%90%e3%80%82pos%e3%83%87%e3%83%bc%e3%82%bf%e5%88%86%e6%9e%90%e3%81%a8%e3%81%af%e4%bd%95%e3%81%8b%e3%80%81%e3%81%9d%e3%81%ae%e7%94%a8%e9%80%94%e3%81%a8","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/ja\/pos%e3%83%87%e3%83%bc%e3%82%bf%e5%88%86%e6%9e%90%e3%80%82pos%e3%83%87%e3%83%bc%e3%82%bf%e5%88%86%e6%9e%90%e3%81%a8%e3%81%af%e4%bd%95%e3%81%8b%e3%80%81%e3%81%9d%e3%81%ae%e7%94%a8%e9%80%94%e3%81%a8\/","title":{"rendered":"POS\u30c7\u30fc\u30bf\u5206\u6790\u3002POS\u30c7\u30fc\u30bf\u5206\u6790\u3068\u306f\u4f55\u304b\u3001\u305d\u306e\u7528\u9014\u3068\u5fc5\u8981\u6027"},"content":{"rendered":"

POS\u30c7\u30fc\u30bf\u5206\u6790\u3068\u306f\u3001\u304a\u5ba2\u69d8\u306e\u6c7a\u6e08\u6642\u306b\u81ea\u52d5\u7684\u306b\u53ce\u96c6\u3055\u308c\u308b\u60c5\u5831\u3067\u3042\u308b\u3002 \u3053\u306e\u30c7\u30fc\u30bf\u306f\u3001\u5728\u5eab\u306e\u72b6\u6cc1\u3001\u4f01\u696d\u7d4c\u55b6\u306e\u7a2e\u985e\u3001\u3042\u308b\u3044\u306f\u6d88\u8cbb\u8005\u304c\u8ab0\u3067\u3001\u306a\u305c\u8cb7\u3046\u306e\u304b\u3001\u6d88\u8cbb\u7fd2\u6163\u3084\u55dc\u597d\u3068\u3044\u3063\u305f\u6d88\u8cbb\u8005\u60c5\u5831\u306a\u3069\u3067\u3042\u308b\u3002<\/span><\/p>\n

POS\u30c7\u30fc\u30bf\u5206\u6790\u306b\u3088\u308a\u3001\u5c0f\u58f2\u696d\u3084\u30e1\u30fc\u30ab\u30fc\u306f\u3001\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u3084<\/a>\u8cfc\u8cb7\u50be\u5411\u306b\u95a2\u3059\u308b\u30c7\u30fc\u30bf\u3092\u5f97\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u306a\u3001\u5404\u8ca9\u58f2\u6642\u70b9\u306e\u8a73\u7d30\u306a\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n

POS\u30c7\u30fc\u30bf\u89e3\u6790\u306f\u4f55\u306e\u305f\u3081\u306b\u884c\u3046\u306e\u3067\u3059\u304b\uff1f<\/span><\/h2>\n

POS\u30c7\u30fc\u30bf\u5206\u6790\u306f\u3001\u5c0f\u58f2\u5e97\u306b\u3068\u3063\u3066\u91d1\u9271\u306e\u3088\u3046\u306a\u3082\u306e\u3067\u3001\u5404\u8ca9\u58f2\u62e0\u70b9\u306b\u304a\u3051\u308b\u6d88\u8cbb\u8005\u884c\u52d5\u3068\u8ca9\u58f2\u306e\u5f71\u97ff\u3092\u660e\u78ba\u306b\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n

\u3057\u304b\u3057\u3001\u305d\u306e\u591a\u304f\u306f\u30d3\u30b8\u30cd\u30b9\u306b\u95a2\u9023\u3059\u308b\u5927\u91cf\u306e\u30c7\u30fc\u30bf\u3092\u53d6\u5f97\u30fb\u4fdd\u5b58\u3057\u3066\u3044\u308b\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u305d\u308c\u3092\u3069\u306e\u3088\u3046\u306b\u6d3b\u7528\u3059\u308c\u3070\u3088\u3044\u306e\u304b\u304c\u308f\u304b\u3089\u306a\u3044\u3068\u3044\u3046\u306e\u304c\u73fe\u72b6\u3067\u3059\u3002 \u305d\u3053\u3067\u3001POS\u30c7\u30fc\u30bf\u89e3\u6790\u306e\u4e3b\u306a\u7528\u9014\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/span><\/p>\n

POS\u30c7\u30fc\u30bf\u89e3\u6790\u306e\u7528\u9014<\/h2>\n

1.\u4f4e\u9700\u8981\u88fd\u54c1\u306e\u7279\u5b9a<\/span><\/h3>\n

\u6d88\u8cbb\u8005\u304c\u76f4\u9762\u3059\u308b\u4e3b\u306a\u554f\u984c\u306e\u4e2d\u306b\u306f\u3001\u5c0f\u58f2\u5e97\u304c\u63d0\u4f9b\u3059\u308b\u5546\u54c1\u306e\u4fa1\u683c\u306e\u9ad8\u3055\u3001\u54c1\u8cea\u3001\u7a2e\u985e\u306e\u5c11\u306a\u3055\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n

POS\u30c7\u30fc\u30bf\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u5546\u54c1\u4fa1\u683c\u306b\u5bfe\u3059\u308b\u53cd\u5fdc\u3084\u3001\u5c0f\u58f2\u696d\u8005\u304c\u9069\u7528\u3067\u304d\u308b\u5728\u5eab\u7ba1\u7406\u6226\u7565\u3092\u660e\u3089\u304b\u306b\u3057\u3001\u5e97\u8217\u3067\u306e\u5728\u5eab\u72b6\u6cc1\u3001\u30c8\u30ec\u30f3\u30c9\u3001\u671f\u9593\u3054\u3068\u306e\u6d88\u8cbb\u91cf\u3092\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n

\u3053\u306e\u3088\u3046\u306a\u5206\u6790\u306b\u3088\u308a\u3001\u7d4c\u55b6\u8005\u306f\u3088\u308a\u591a\u304f\u306e\u58f2\u4e0a\u3068\u3088\u308a\u591a\u304f\u306e\u5229\u76ca\u3092\u751f\u307f\u51fa\u3059\u88fd\u54c1\u3092\u3088\u308a\u591a\u304f\u767a\u6ce8\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n

2.\u9069\u5207\u306a\u91cf\u306e\u88fd\u54c1\u3092\u8cfc\u5165\u3059\u308b<\/span><\/h3>\n

\u5c0f\u58f2\u696d\u3067\u306f\u3001\u5e73\u5747\u8ca9\u58f2\u5546\u54c1\u6570\u3092\u30b9\u30c8\u30ec\u30fc\u30b8\u306e\u5897\u6e1b\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u3068\u3057\u3066\u9078\u629e\u3059\u308b\u8aa4\u308a\u3092\u72af\u3057\u3066\u3044\u307e\u3059\u3002 \u305f\u3060\u3057\u3001\u571f\u65e5\u795d\u65e5\u306a\u3069\u306e\u5b63\u7bc0\u306f\u8003\u616e\u3057\u3066\u3044\u306a\u3044\u3002<\/span><\/p>\n

\u3053\u306e\u60c5\u5831\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u5c0f\u58f2\u696d\u8005\u306f\u9069\u5207\u306a\u5728\u5eab\u8a08\u7b97\u3092\u884c\u3044\u3001\u9069\u6b63\u306a\u6570\u91cf\u3067\u3088\u308a\u591a\u304f\u306e\u5229\u76ca\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/span><\/p>\n

3.\u9069\u5207\u306a\u88fd\u54c1\u3092\u4fdd\u7ba1\u3059\u308b<\/span><\/h3>\n

\u5c0f\u58f2\u696d\u3067\u306f\u3001\u54c1\u5207\u308c\u306e\u5546\u54c1\u306f\u58f2\u308c\u884c\u304d\u304c\u60aa\u304f\u306a\u308b\u3053\u3068\u304c\u77e5\u3089\u308c\u3066\u304a\u308a\u3001POS\u30c7\u30fc\u30bf\u5206\u6790\u306b\u3088\u308a\u3001\u3069\u306e\u5546\u54c1\u304c\u3069\u306e\u6642\u671f\u306b\u6700\u3082\u9700\u8981\u304c\u3042\u308b\u306e\u304b\u3001\u305d\u306e\u50be\u5411\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n

\u3053\u308c\u306b\u3088\u308a\u3001\u5e97\u8217\u306b\u4fdd\u7ba1\u3055\u308c\u3066\u3044\u308b\u5546\u54c1\u306b\u512a\u5148\u9806\u4f4d\u3092\u3064\u3051\u3001\u30ab\u30c6\u30b4\u30ea\u30fc\u3054\u3068\u306b\u7ba1\u7406\u3057\u3001\u3044\u3056\u68da\u306b\u4e26\u3079\u308b\u3068\u304d\u306b\u5341\u5206\u306a\u5728\u5eab\u3092\u78ba\u4fdd\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n

4.\u8ca9\u58f2\u52d5\u5411\u306e\u628a\u63e1<\/span><\/h3>\n

\u30c7\u30fc\u30bf\u5206\u6790\u3067\u53ce\u96c6\u3057\u305f\u60c5\u5831\u306f\u3001\u5404\u8ca9\u58f2\u62e0\u70b9\u306e\u58f2\u4e0a\u3068\u5229\u76ca\u3092\u6b63\u78ba\u306b\u793a\u3057\u3066\u3044\u307e\u3059\u3002 \u3053\u308c\u306b\u3088\u308a\u3001\u7d50\u679c\u3092\u6bd4\u8f03\u3057\u3001\u5404\u5e97\u8217\u306e\u751f\u7523\u6027\u3092\u6700\u9069\u5316\u3057\u3001\u5e97\u8217\u9593\u306e\u53ce\u76ca\u6027\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n

POS\u30c7\u30fc\u30bf\u5206\u6790\u3067\u306f\u3001\u6bd4\u8f03\u53ef\u80fd\u306a\u30c7\u30fc\u30bf\u304c\u5bb9\u6613\u306b\u5165\u624b\u3067\u304d\u308b\u3002 \u3053\u306e\u60c5\u5831\u306b\u3088\u308a\u3001\u5404\u5546\u54c1\u3001\u30ab\u30c6\u30b4\u30ea\u30fc\u3001\u58f2\u308a\u5834\u306e\u68da\u306e\u69cb\u6210\u306a\u3069\u3092\u8a73\u7d30\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n

5.\u6700\u9ad8\u306e\u30d3\u30b8\u30cd\u30b9\u6226\u7565<\/span><\/h3>\n

\u58f2\u308a\u5834\u3067\u4f55\u304c\u8d77\u304d\u3066\u3044\u308b\u306e\u304b\u3001\u6d88\u8cbb\u8005\u306e\u7fd2\u6163\u3092\u77e5\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u826f\u3044\u5224\u65ad\u304c\u3067\u304d\u3001\u5546\u54c1\u5316\u3082\u6539\u5584\u3055\u308c\u307e\u3059\u3002<\/span><\/p>\n

\u3053\u308c\u306b\u3088\u308a\u3001\u5b9f\u65bd\u3057\u305fCM\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\u52b9\u679c\u3092\u6b63\u78ba\u306b\u6e2c\u5b9a\u3057\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306eROI\u3084\u305d\u308c\u305e\u308c\u306e\u58f2\u4e0a\u5897\u52a0\u7387\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u305f\u3081\u3001\u4eca\u5f8c\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\u8a08\u753b\u7acb\u6848\u3084\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u4fa1\u683c\u3067\u306e\u6226\u7565\u306e\u6700\u9069\u5316\u304c\u3088\u308a\u52b9\u679c\u7684\u306b\u884c\u3048\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/span><\/p>\n

6.\u6d88\u8cbb\u8005\u306e\u7fd2\u6163\u3092\u77e5\u308b<\/span><\/h3>\n

\u6d88\u8cbb\u8005\u306b\u95a2\u3059\u308b\u6df1\u3044\u60c5\u5831\u3092\u53ce\u96c6\u3057\u3001\u3069\u306e\u88fd\u54c1\u304c\u6700\u3082\u6d88\u8cbb\u3055\u308c\u3066\u3044\u308b\u304b\u3001\u305d\u308c\u3092\u88dc\u5b8c\u3059\u308b\u305f\u3081\u306b\u4ed6\u306e\u3069\u306e\u3088\u3046\u306a\u88fd\u54c1\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u304b\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n

\u3053\u308c\u306b\u3088\u308a\u3001\u304a\u5ba2\u69d8\u306e\u30bf\u30a4\u30d7\u306b\u5fdc\u3058\u305f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u9069\u5207\u306b\u8a08\u753b\u3057\u3001\u5c0f\u58f2\u5e97\u306e\u5546\u54c1\u3092\u6d88\u8cbb\u306b\u5fdc\u3058\u3066\u6574\u7406\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n

POS\u30c7\u30fc\u30bf\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u306e\u91cd\u8981\u6027<\/span><\/h2>\n

POS\u30c7\u30fc\u30bf\u5206\u6790\u3067\u306f\u3001\u4e00\u5b9a\u306e\u60c5\u5831\u3092\u5927\u91cf\u306b\u53ce\u96c6\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u305f\u3081\u3001\u30b7\u30a7\u30a2\u6570\u306e\u628a\u63e1\u3084\u4e88\u6e2c\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6700\u9069\u5316\u3001\u7406\u60f3\u306e\u9867\u5ba2\u50cf\u306e\u8a73\u7d30\u306a\u628a\u63e1\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n

\u73fe\u5728\u306f\u3001\u3082\u3063\u3068\u4eba\u6c17\u304c\u3042\u308a\u307e\u3059\u3002 \u30d6\u30e9\u30f3\u30c9\u304c\u30ab\u30d0\u30fc\u3059\u308b\u5e02\u5834\u3092\u77e5\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u5546\u54c1\u306e\u5728\u5eab\u72b6\u6cc1\u3084\u8ca9\u58f2\u72b6\u6cc1\u3001ROI\u306a\u3069\u3001\u4ed6\u306e\u6975\u3081\u3066\u91cd\u8981\u306a\u8981\u7d20\u3082\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u8ca9\u58f2\u30a8\u30ea\u30a2\u306e\u5229\u76ca\u3068\u306a\u308bo<\/span>\u3088\u308a\u5927\u304d\u306a\u6a5f\u4f1a\u3001\u88fd\u54c1\u306e\u9700\u8981\u306e\u5897\u52a0\u3001\u6d88\u8cbb\u8005\u306e\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u3059\u3068\u304d\u306b\u8b58\u5225\u3055\u308c\u308b\u30d7\u30ed\u30bb\u30b9\u3002<\/span><\/p>\n

\u5f93\u6765\u306e\u30c7\u30fc\u30bf\u5206\u6790\u3067\u306f<\/a>\u3001\u4e00\u822c\u7684\u306a\u60c5\u5831\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u3057\u304b\u3057\u3001POS\u30c7\u30fc\u30bf\u5206\u6790\u3067\u306f\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3001\u58f2\u4e0a\u4e88\u6e2c\u3001\u53ce\u76ca\u6027\u306e\u9ad8\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u5b9f\u884c\u3092\u53ef\u80fd\u306b\u3059\u308b\u5b9f\u7528\u7684\u306a\u30c7\u30fc\u30bf\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n

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