\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u3053\u3068\u306b\u6ce8\u529b\u3059\u3079\u304d\u304b\u3001\u305d\u308c\u3068\u3082\u7d44\u7e54\u3068\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u306b\u304b\u3051\u308b\u9867\u5ba2\u306e\u52aa\u529b\u3092\u6e1b\u3089\u3059\u3053\u3068\u306b\u6ce8\u529b\u3059\u3079\u304d\u304b\u3001\u60a9\u3093\u3067\u3044\u308b\u4eba\u306f\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002 NPS\u3082CES\u3082\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\uff08CSAT\u30b9\u30b3\u30a2\uff09\u3092\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u7d44\u7e54\u304c\u9867\u5ba2\u30cb\u30fc\u30ba\u3092\u4e88\u6e2c\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u3002<\/p>\n
\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30d5\u30a9\u30fc\u30c8\u30b9\u30b3\u30a2\uff08CES\uff09\u3068\u30cd\u30c3\u30c8\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30b9\u30b3\u30a2\uff08NPS\uff09\u306b\u3064\u3044\u3066\u306e\u8aa4\u89e3\u3092\u89e3\u304f\u305f\u3081\u306b\u3001\u3053\u3053\u306b\u514d\u8cac\u4e8b\u9805\u3092\u8a18\u8f09\u3057\u307e\u3059\u3002 <\/span>\n \u4e21\u8005\u306f\u6392\u4ed6\u7684\u3067\u306f\u3042\u308a\u307e\u305b\u3093<\/span>\n<\/strong>. \u3053\u306e2\u3064\u306e\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u30e2\u30c7\u30eb\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3068\u3044\u30461\u3064\u306e\u5b58\u5728\u306b\u5bfe\u3057\u3066\u7570\u306a\u308b\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u4e92\u3044\u306b\u88dc\u5b8c\u3057\u5408\u3046\u95a2\u4fc2\u306b\u3042\u308a\u307e\u3059\u3002 \u3064\u307e\u308a\u3001\u81ea\u5206\u306e\u7814\u7a76\u76ee\u7684\u304c\u4f55\u306a\u306e\u304b\u3067\u3001\u3069\u308c\u304c\u6b63\u3057\u3044\u9078\u629e\u306a\u306e\u304b\u3092\u5224\u65ad\u3059\u308b\u3053\u3068\u306b\u306a\u308b\u306e\u3067\u3059\u3002<\/span><\/p>\n\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30d5\u30a9\u30fc\u30c8\u30b9\u30b3\u30a2\uff08CES\uff09\u3068\u306f\u4f55\u3067\u3059\u304b\uff1f <\/b><\/h3>\n\u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30fb\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u30fb\u30dc\u30fc\u30c9\uff08CEB\uff09\u306f\u3001\u591a\u304f\u306e\u8abf\u67fb\u306e\u7d50\u679c\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306b\u3064\u306a\u304c\u308b\u8981\u56e0\u3068\u3057\u3066\u3001\u4ee5\u4e0b\u306e\u3053\u3068\u3092\u767a\u898b\u3057\u307e\u3057\u305f\u3002 <\/span>\n \u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3<\/span>\n<\/a> \u3068\u88fd\u54c1\u30b5\u30fc\u30d3\u30b9\u306f\u3001\u6642\u9593\u5185\u306b\u52b9\u7387\u7684\u306b\u554f\u984c\u3092\u89e3\u6c7a\u3057\u3066\u3044\u307e\u3059\u3002 \u305d\u306e\u305f\u3081\u306b\u306f\u3001\u304a\u5ba2\u69d8\u304c\u554f\u984c\u3092\u89e3\u6c7a\u3059\u308b\u305f\u3081\u306e\u52b4\u529b\u3092\u8efd\u6e1b\u3059\u308b\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002 CES\u306f\u304a\u5ba2\u69d8\u306e\u52aa\u529b\u3092\u8a55\u4fa1\u3057\u3001\u305d\u306e\u7d50\u679c\u306b\u57fa\u3065\u3044\u3066\u3001\u73fe\u5728\u304a\u5ba2\u69d8\u304c\u62b1\u3048\u3066\u3044\u308b\u969c\u5bb3\u3092\u30af\u30ea\u30a2\u306b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 \u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30d5\u30a9\u30fc\u30c8\u30b9\u30b3\u30a2\u8abf\u67fb\u3092\u5b9f\u65bd\u3057\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u9818\u57df\u3092\u7279\u5b9a\u3059\u308b\u3002<\/span><\/p>\n<\/p>\nNPS\uff08Net Promoter Score\uff09\u3068\u306f\u4f55\u3067\u3059\u304b\uff1f<\/b><\/h3>\n <\/p>\nNPS<\/span><\/a> \u306f\u3001\u63d0\u4f9b\u8005\uff08\u901a\u5e38\u306f\u7d44\u7e54\u3084\u96c7\u7528\u4e3b\uff09\u3068\u9867\u5ba2\u3068\u306e\u9593\u3067\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3084\u30d6\u30e9\u30f3\u30c9\u30b7\u30a7\u30a2\u30e9\u30d3\u30ea\u30c6\u30a3\u3092\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306e\u6307\u6a19\u3067\u3042\u308b\u3002 \u9867\u5ba2\u306f\u3001\u63d0\u4f9b\u3055\u308c\u305f\u30b9\u30b3\u30a2\u306b\u57fa\u3065\u3044\u3066\u3001\u63a8\u9032\u6d3e\u3001\u53d7\u52d5\u6d3e\u3001\u6d88\u6975\u6d3e\u306b\u5206\u985e\u3055\u308c\u308b\u3002<\/span><\/p>\n<\/p>\n\u8a73\u7d30\u306f\u3053\u3061\u3089\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc<\/a><\/p>\n\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30d5\u30a9\u30fc\u30c8\u30b9\u30b3\u30a2\u3068\u30cd\u30c3\u30c8\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30b9\u30b3\u30a2\u306e\u6bd4\u8f03\uff08CES vs. NPS\uff09\u3002<\/span><\/strong><\/h3>\n\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30d5\u30a9\u30fc\u30c8\u30b9\u30b3\u30a2\u3068\u30cd\u30c3\u30c8\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30b9\u30b3\u30a2\uff08CES vs. NPS\uff09\u306e\u6226\u3044\u306b\u304a\u3044\u3066\u3001\u5358\u4e00\u306e\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u30d1\u30e9\u30e1\u30fc\u30bf\u3067\u7d44\u7e54\u306e\u6210\u5426\u3084\u30d7\u30ed\u30bb\u30b9\u306e\u3044\u305a\u308c\u304b\u3092\u6c7a\u5b9a\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u306a\u3044\u3002 \u4eca\u56de\u306fCustomer Effort Score\u3068NPS\u306e\u6bd4\u8f03\u3068\u3044\u3046\u3053\u3068\u3067\u3001CES\u306e\u5229\u70b9\u3068NPS\u306e\u9650\u754c\u3092\u6319\u3052\u3066\u307f\u307e\u3059\u3002<\/p>\n\n\n\n<\/td>\n\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30d5\u30a9\u30fc\u30c8\u30b9\u30b3\u30a2\uff08CES\uff09<\/strong><\/td>\n\u30cd\u30c3\u30c8\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30b9\u30b3\u30a2\uff08NPS\uff09<\/strong><\/td>\n<\/tr>\n\n\u30a2\u30f3\u30b1\u30fc\u30c8\u306e\u8cea\u554f<\/span><\/td>\n\u5168\u4f53\u3068\u3057\u3066\u3001\u4eca\u65e5\u306e\u8ab2\u984c\u89e3\u6c7a\u306f\u3069\u306e\u7a0b\u5ea6\u5bb9\u6613\u3060\u3063\u305f\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/span><\/td>\n\u5f53\u793e\u3067\u306e\u3059\u3079\u3066\u306e\u7d4c\u9a13\u3092\u8003\u616e\u3057\u305f\u4e0a\u3067\u3001\u53cb\u4eba\u3084\u540c\u50da\u306b\u5f53\u793e\u3092\u85a6\u3081\u308b\u53ef\u80fd\u6027\u306f\u3069\u306e\u304f\u3089\u3044\u3042\u308a\u307e\u3059\u304b\uff1f <\/span><\/td>\n<\/tr>\n\n\u30b9\u30b1\u30fc\u30eb<\/span><\/td>\n\u975e\u5e38\u306b\u6613\u3057\u3044\uff0f\u6613\u3057\u3044\uff0f\u3069\u3061\u3089\u3067\u3082\u306a\u3044\uff0f\u96e3\u3057\u3044\uff0f\u975e\u5e38\u306b\u96e3\u3057\u3044<\/span><\/td>\n0-10<\/span><\/td>\n<\/tr>\n\n\u3053\u306e\u30b9\u30b3\u30a2\u306e\u76ee\u7684<\/span><\/td>\n\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u306b\u4f9d\u5b58\u3059\u308b\u7d44\u7e54\u306f\u3001\u304a\u5ba2\u69d8\u306e\u30c8\u30e9\u30d6\u30eb\u3092\u77ed\u6642\u9593\u3067\u89e3\u6c7a\u3059\u308b\u305f\u3081\u306b\u5341\u5206\u306a\u652f\u63f4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u304a\u5ba2\u69d8\u304c\u3042\u308b\u554f\u984c\u306b\u304b\u3051\u308b\u52b4\u529b\u3092\u8efd\u6e1b\u307e\u305f\u306f\u6392\u9664\u3057\u3088\u3046\u3068\u52aa\u3081\u3066\u3044\u307e\u3059\u3002<\/td>\n\u9867\u5ba2\u306f\u3001\u305d\u306e\u4f01\u696d\u3068\u306e\u4e0d\u5feb\u306a\u3084\u308a\u3068\u308a\u3092\u53cb\u4eba\u3084\u540c\u50da\u306b\u8a71\u3059\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u306e\u3067\u3059\u3002 NPS\u306e\u8cea\u554f\u306b\u3088\u308a\u3001\u7d44\u7e54\u306b\u95a2\u3059\u308b\u30dd\u30b8\u30c6\u30a3\u30d6\u307e\u305f\u306f\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u30ec\u30d3\u30e5\u30fc\u3092\u53cb\u4eba\u3084\u5bb6\u65cf\u306b\u5171\u6709\u3059\u308b\u53ef\u80fd\u6027\u304c\u3069\u306e\u7a0b\u5ea6\u3042\u308b\u304b\u3092\u628a\u63e1\u3059\u308b\u3002<\/td>\n<\/tr>\n\n\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3<\/span><\/td>\n\u4e00\u822c\u7684\u306b\u3001\u9867\u5ba2\u30b5\u30fc\u30d3\u30b9\u306e\u5f37\u5316\u70b9\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306b\u5b9f\u65bd\u3055\u308c\u3066\u3044\u308b\u3002<\/td>\n\u3059\u3079\u3066\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u5a92\u4f53\u306b\u304a\u3044\u3066\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u5404\u30dd\u30a4\u30f3\u30c8\u3067\u306e\u9867\u5ba2\u4f53\u9a13\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306b\u5b9f\u65bd\u3002<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\nCES\uff08\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30d5\u30a9\u30fc\u30c8\u30b9\u30b3\u30a2\uff09\u306e\u30e1\u30ea\u30c3\u30c8\u3002<\/b><\/h3>\n\nCES\u306f\u3001\u304a\u5ba2\u69d8\u304c\u7d44\u7e54\u3068\u306e\u5bfe\u8a71\u3092\u3069\u306e\u7a0b\u5ea6\u697d\u3057\u3093\u3067\u3044\u308b\u304b\u306b\u3064\u3044\u3066\u306e\u8cb4\u91cd\u306a\u6d1e\u5bdf\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u3082\u3057\u3001\u5f7c\u3089\u304c\u554f\u984c\u89e3\u6c7a\u306b\u624b\u9593\u304c\u304b\u304b\u308a\u3059\u304e\u308b\u3068\u8a00\u3046\u306e\u3067\u3042\u308c\u3070\u3001\u305d\u308c\u306f\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306b\u53d6\u308a\u7d44\u307f\u59cb\u3081\u308b\u5408\u56f3\u3067\u3059\u3002 <\/span><\/li>\n\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30d5\u30a9\u30fc\u30c8\u30b9\u30b3\u30a2\u3067\u306f\u3001\u6279\u5224\u7684\u306a\u610f\u898b\u3092\u6301\u3064\u9867\u5ba2\u3068\u63a5\u89e6\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u969c\u5bb3\u3092\u53d6\u308a\u9664\u304f\u3053\u3068\u306b\u96c6\u4e2d\u3059\u308b\u6a5f\u4f1a\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002 <\/span>\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af<\/span>.<\/span><\/li>\nCES\u306f\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u306b\u53d6\u308a\u7d44\u3080\u3053\u3068\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u3066\u3044\u307e\u3059\u3002 <\/span>\n \u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a<\/span>\n<\/a>CES\u306f\u3001\u304a\u5ba2\u69d8\u306e\u7d44\u7e54\u3084\u30d7\u30ed\u30bb\u30b9\u3068\u306e\u5bfe\u8a71\u304c\u3044\u304b\u306b\u5bb9\u6613\u3067\u3042\u308b\u304b\u3001\u3042\u308b\u3044\u306f\u56f0\u96e3\u3067\u3042\u308b\u304b\u3092\u554f\u3046\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u304a\u5ba2\u69d8\u306e\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u308b\u3053\u3068\u306b\u7126\u70b9\u3092\u5f53\u3066\u3066\u3044\u307e\u3059\u3002 <\/span> <\/li>\n\u77ed\u671f\u7684\u306b\u3082\u9577\u671f\u7684\u306b\u3082\u3001\u7d44\u7e54\u306e\u9867\u5ba2\u4f53\u9a13\u3068\u30b5\u30fc\u30d3\u30b9\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u4ed8\u52a0\u4fa1\u5024\u3092\u4e0e\u3048\u307e\u3059\u3002<\/span><\/li>\n<\/ul>\n\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30d5\u30a9\u30fc\u30c8\u30b9\u30b3\u30a2\uff08CES\uff09\u306e\u30c7\u30e1\u30ea\u30c3\u30c8\u3002<\/b><\/h3>\n\n\u3053\u306e\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u30e2\u30c7\u30eb\u306f\u3001\u7279\u306b\u30b5\u30fc\u30d3\u30b9\u306b\u9650\u5b9a\u3057\u305f\u3082\u306e\u3067\u3042\u308a\u3001\u304a\u5ba2\u69d8\u306e\u30d3\u30b8\u30cd\u30b9\u5168\u4f53\u306b\u95a2\u308f\u308b\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/span><\/li>\n\u304a\u5ba2\u69d8\u304c\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u306b\u56f0\u96e3\u3092\u611f\u3058\u308b\u304b\u3069\u3046\u304b\u3068\u3044\u3046\u7d50\u679c\u3060\u3051\u3067\u3001\u306a\u305c\u56f0\u96e3\u306b\u76f4\u9762\u3057\u3066\u3044\u308b\u306e\u304b\u3001\u305d\u3082\u305d\u3082\u4f55\u304c\u56f0\u96e3\u306a\u306e\u304b\u306b\u3064\u3044\u3066\u306f\u3001\u7b54\u3048\u304c\u51fa\u306a\u3044\u307e\u307e\u3067\u3059\u3002<\/span><\/li>\n\u304a\u5ba2\u69d8\u306e\u30b3\u30b9\u30c8\u3001\u7af6\u5408\u4ed6\u793e\u3001\u88fd\u54c1\u306e\u54c1\u8cea\u306a\u3069\u306e\u5f71\u97ff\u306f\u8003\u616e\u3055\u308c\u307e\u305b\u3093\u3002<\/span><\/li>\n<\/ul>\nNPS\uff08Net Promoter Score\uff09\u306e\u30e1\u30ea\u30c3\u30c8\u3002<\/b><\/h3>\n\nNPS\u306f\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u306e\u53ef\u80fd\u6027\u3092\u6e2c\u5b9a\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/span><\/li>\n\u30d6\u30e9\u30f3\u30c9\u3084\u7d44\u7e54\u306e\u5909\u5316\u3084\u6539\u5584\u306e\u65b9\u5411\u6027\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/li>\nNPS\u8abf\u67fb\u306e\u5b9f\u65bd\u306f\u3001\u5b9f\u65bd\u306b\u6642\u9593\u304c\u304b\u304b\u3089\u305a\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u3082\u9ad8\u3044\u3002<\/span><\/li>\n<\/ul>\nNPS\uff08Net Promoter Score\uff09\u306e\u30c7\u30e1\u30ea\u30c3\u30c8\u3002<\/b><\/h3>\n\nNPS\u306e\u8cea\u554f\u306b\u5bfe\u3059\u308b\u9867\u5ba2\u306e\u53cd\u5fdc\u306e\u80cc\u5f8c\u306b\u3042\u308b\u7406\u7531\u3092\u7406\u89e3\u3059\u308b\u80fd\u529b\u304c\u6b20\u3051\u3066\u3044\u308b\u3002 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\u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30fb\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u30fb\u30dc\u30fc\u30c9\uff08CEB\uff09\u306f\u3001\u591a\u304f\u306e\u8abf\u67fb\u306e\u7d50\u679c\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306b\u3064\u306a\u304c\u308b\u8981\u56e0\u3068\u3057\u3066\u3001\u4ee5\u4e0b\u306e\u3053\u3068\u3092\u767a\u898b\u3057\u307e\u3057\u305f\u3002 <\/span>\n \u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3<\/span>\n<\/a> \u3068\u88fd\u54c1\u30b5\u30fc\u30d3\u30b9\u306f\u3001\u6642\u9593\u5185\u306b\u52b9\u7387\u7684\u306b\u554f\u984c\u3092\u89e3\u6c7a\u3057\u3066\u3044\u307e\u3059\u3002 \u305d\u306e\u305f\u3081\u306b\u306f\u3001\u304a\u5ba2\u69d8\u304c\u554f\u984c\u3092\u89e3\u6c7a\u3059\u308b\u305f\u3081\u306e\u52b4\u529b\u3092\u8efd\u6e1b\u3059\u308b\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002 CES\u306f\u304a\u5ba2\u69d8\u306e\u52aa\u529b\u3092\u8a55\u4fa1\u3057\u3001\u305d\u306e\u7d50\u679c\u306b\u57fa\u3065\u3044\u3066\u3001\u73fe\u5728\u304a\u5ba2\u69d8\u304c\u62b1\u3048\u3066\u3044\u308b\u969c\u5bb3\u3092\u30af\u30ea\u30a2\u306b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 \u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30d5\u30a9\u30fc\u30c8\u30b9\u30b3\u30a2\u8abf\u67fb\u3092\u5b9f\u65bd\u3057\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u9818\u57df\u3092\u7279\u5b9a\u3059\u308b\u3002<\/span><\/p>\n<\/p>\nNPS\uff08Net Promoter Score\uff09\u3068\u306f\u4f55\u3067\u3059\u304b\uff1f<\/b><\/h3>\n <\/p>\nNPS<\/span><\/a> \u306f\u3001\u63d0\u4f9b\u8005\uff08\u901a\u5e38\u306f\u7d44\u7e54\u3084\u96c7\u7528\u4e3b\uff09\u3068\u9867\u5ba2\u3068\u306e\u9593\u3067\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3084\u30d6\u30e9\u30f3\u30c9\u30b7\u30a7\u30a2\u30e9\u30d3\u30ea\u30c6\u30a3\u3092\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306e\u6307\u6a19\u3067\u3042\u308b\u3002 \u9867\u5ba2\u306f\u3001\u63d0\u4f9b\u3055\u308c\u305f\u30b9\u30b3\u30a2\u306b\u57fa\u3065\u3044\u3066\u3001\u63a8\u9032\u6d3e\u3001\u53d7\u52d5\u6d3e\u3001\u6d88\u6975\u6d3e\u306b\u5206\u985e\u3055\u308c\u308b\u3002<\/span><\/p>\n<\/p>\n\u8a73\u7d30\u306f\u3053\u3061\u3089\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc<\/a><\/p>\n\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30d5\u30a9\u30fc\u30c8\u30b9\u30b3\u30a2\u3068\u30cd\u30c3\u30c8\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30b9\u30b3\u30a2\u306e\u6bd4\u8f03\uff08CES vs. NPS\uff09\u3002<\/span><\/strong><\/h3>\n\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30d5\u30a9\u30fc\u30c8\u30b9\u30b3\u30a2\u3068\u30cd\u30c3\u30c8\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30b9\u30b3\u30a2\uff08CES vs. NPS\uff09\u306e\u6226\u3044\u306b\u304a\u3044\u3066\u3001\u5358\u4e00\u306e\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u30d1\u30e9\u30e1\u30fc\u30bf\u3067\u7d44\u7e54\u306e\u6210\u5426\u3084\u30d7\u30ed\u30bb\u30b9\u306e\u3044\u305a\u308c\u304b\u3092\u6c7a\u5b9a\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u306a\u3044\u3002 \u4eca\u56de\u306fCustomer Effort Score\u3068NPS\u306e\u6bd4\u8f03\u3068\u3044\u3046\u3053\u3068\u3067\u3001CES\u306e\u5229\u70b9\u3068NPS\u306e\u9650\u754c\u3092\u6319\u3052\u3066\u307f\u307e\u3059\u3002<\/p>\n\n\n\n<\/td>\n\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30d5\u30a9\u30fc\u30c8\u30b9\u30b3\u30a2\uff08CES\uff09<\/strong><\/td>\n\u30cd\u30c3\u30c8\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30b9\u30b3\u30a2\uff08NPS\uff09<\/strong><\/td>\n<\/tr>\n\n\u30a2\u30f3\u30b1\u30fc\u30c8\u306e\u8cea\u554f<\/span><\/td>\n\u5168\u4f53\u3068\u3057\u3066\u3001\u4eca\u65e5\u306e\u8ab2\u984c\u89e3\u6c7a\u306f\u3069\u306e\u7a0b\u5ea6\u5bb9\u6613\u3060\u3063\u305f\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/span><\/td>\n\u5f53\u793e\u3067\u306e\u3059\u3079\u3066\u306e\u7d4c\u9a13\u3092\u8003\u616e\u3057\u305f\u4e0a\u3067\u3001\u53cb\u4eba\u3084\u540c\u50da\u306b\u5f53\u793e\u3092\u85a6\u3081\u308b\u53ef\u80fd\u6027\u306f\u3069\u306e\u304f\u3089\u3044\u3042\u308a\u307e\u3059\u304b\uff1f <\/span><\/td>\n<\/tr>\n\n\u30b9\u30b1\u30fc\u30eb<\/span><\/td>\n\u975e\u5e38\u306b\u6613\u3057\u3044\uff0f\u6613\u3057\u3044\uff0f\u3069\u3061\u3089\u3067\u3082\u306a\u3044\uff0f\u96e3\u3057\u3044\uff0f\u975e\u5e38\u306b\u96e3\u3057\u3044<\/span><\/td>\n0-10<\/span><\/td>\n<\/tr>\n\n\u3053\u306e\u30b9\u30b3\u30a2\u306e\u76ee\u7684<\/span><\/td>\n\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u306b\u4f9d\u5b58\u3059\u308b\u7d44\u7e54\u306f\u3001\u304a\u5ba2\u69d8\u306e\u30c8\u30e9\u30d6\u30eb\u3092\u77ed\u6642\u9593\u3067\u89e3\u6c7a\u3059\u308b\u305f\u3081\u306b\u5341\u5206\u306a\u652f\u63f4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u304a\u5ba2\u69d8\u304c\u3042\u308b\u554f\u984c\u306b\u304b\u3051\u308b\u52b4\u529b\u3092\u8efd\u6e1b\u307e\u305f\u306f\u6392\u9664\u3057\u3088\u3046\u3068\u52aa\u3081\u3066\u3044\u307e\u3059\u3002<\/td>\n\u9867\u5ba2\u306f\u3001\u305d\u306e\u4f01\u696d\u3068\u306e\u4e0d\u5feb\u306a\u3084\u308a\u3068\u308a\u3092\u53cb\u4eba\u3084\u540c\u50da\u306b\u8a71\u3059\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u306e\u3067\u3059\u3002 NPS\u306e\u8cea\u554f\u306b\u3088\u308a\u3001\u7d44\u7e54\u306b\u95a2\u3059\u308b\u30dd\u30b8\u30c6\u30a3\u30d6\u307e\u305f\u306f\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u30ec\u30d3\u30e5\u30fc\u3092\u53cb\u4eba\u3084\u5bb6\u65cf\u306b\u5171\u6709\u3059\u308b\u53ef\u80fd\u6027\u304c\u3069\u306e\u7a0b\u5ea6\u3042\u308b\u304b\u3092\u628a\u63e1\u3059\u308b\u3002<\/td>\n<\/tr>\n\n\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3<\/span><\/td>\n\u4e00\u822c\u7684\u306b\u3001\u9867\u5ba2\u30b5\u30fc\u30d3\u30b9\u306e\u5f37\u5316\u70b9\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306b\u5b9f\u65bd\u3055\u308c\u3066\u3044\u308b\u3002<\/td>\n\u3059\u3079\u3066\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u5a92\u4f53\u306b\u304a\u3044\u3066\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u5404\u30dd\u30a4\u30f3\u30c8\u3067\u306e\u9867\u5ba2\u4f53\u9a13\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306b\u5b9f\u65bd\u3002<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\nCES\uff08\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30d5\u30a9\u30fc\u30c8\u30b9\u30b3\u30a2\uff09\u306e\u30e1\u30ea\u30c3\u30c8\u3002<\/b><\/h3>\n\nCES\u306f\u3001\u304a\u5ba2\u69d8\u304c\u7d44\u7e54\u3068\u306e\u5bfe\u8a71\u3092\u3069\u306e\u7a0b\u5ea6\u697d\u3057\u3093\u3067\u3044\u308b\u304b\u306b\u3064\u3044\u3066\u306e\u8cb4\u91cd\u306a\u6d1e\u5bdf\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u3082\u3057\u3001\u5f7c\u3089\u304c\u554f\u984c\u89e3\u6c7a\u306b\u624b\u9593\u304c\u304b\u304b\u308a\u3059\u304e\u308b\u3068\u8a00\u3046\u306e\u3067\u3042\u308c\u3070\u3001\u305d\u308c\u306f\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306b\u53d6\u308a\u7d44\u307f\u59cb\u3081\u308b\u5408\u56f3\u3067\u3059\u3002 <\/span><\/li>\n\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30d5\u30a9\u30fc\u30c8\u30b9\u30b3\u30a2\u3067\u306f\u3001\u6279\u5224\u7684\u306a\u610f\u898b\u3092\u6301\u3064\u9867\u5ba2\u3068\u63a5\u89e6\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u969c\u5bb3\u3092\u53d6\u308a\u9664\u304f\u3053\u3068\u306b\u96c6\u4e2d\u3059\u308b\u6a5f\u4f1a\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002 <\/span>\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af<\/span>.<\/span><\/li>\nCES\u306f\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u306b\u53d6\u308a\u7d44\u3080\u3053\u3068\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u3066\u3044\u307e\u3059\u3002 <\/span>\n \u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a<\/span>\n<\/a>CES\u306f\u3001\u304a\u5ba2\u69d8\u306e\u7d44\u7e54\u3084\u30d7\u30ed\u30bb\u30b9\u3068\u306e\u5bfe\u8a71\u304c\u3044\u304b\u306b\u5bb9\u6613\u3067\u3042\u308b\u304b\u3001\u3042\u308b\u3044\u306f\u56f0\u96e3\u3067\u3042\u308b\u304b\u3092\u554f\u3046\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u304a\u5ba2\u69d8\u306e\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u308b\u3053\u3068\u306b\u7126\u70b9\u3092\u5f53\u3066\u3066\u3044\u307e\u3059\u3002 <\/span> <\/li>\n\u77ed\u671f\u7684\u306b\u3082\u9577\u671f\u7684\u306b\u3082\u3001\u7d44\u7e54\u306e\u9867\u5ba2\u4f53\u9a13\u3068\u30b5\u30fc\u30d3\u30b9\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u4ed8\u52a0\u4fa1\u5024\u3092\u4e0e\u3048\u307e\u3059\u3002<\/span><\/li>\n<\/ul>\n\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30d5\u30a9\u30fc\u30c8\u30b9\u30b3\u30a2\uff08CES\uff09\u306e\u30c7\u30e1\u30ea\u30c3\u30c8\u3002<\/b><\/h3>\n\n\u3053\u306e\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u30e2\u30c7\u30eb\u306f\u3001\u7279\u306b\u30b5\u30fc\u30d3\u30b9\u306b\u9650\u5b9a\u3057\u305f\u3082\u306e\u3067\u3042\u308a\u3001\u304a\u5ba2\u69d8\u306e\u30d3\u30b8\u30cd\u30b9\u5168\u4f53\u306b\u95a2\u308f\u308b\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/span><\/li>\n\u304a\u5ba2\u69d8\u304c\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u306b\u56f0\u96e3\u3092\u611f\u3058\u308b\u304b\u3069\u3046\u304b\u3068\u3044\u3046\u7d50\u679c\u3060\u3051\u3067\u3001\u306a\u305c\u56f0\u96e3\u306b\u76f4\u9762\u3057\u3066\u3044\u308b\u306e\u304b\u3001\u305d\u3082\u305d\u3082\u4f55\u304c\u56f0\u96e3\u306a\u306e\u304b\u306b\u3064\u3044\u3066\u306f\u3001\u7b54\u3048\u304c\u51fa\u306a\u3044\u307e\u307e\u3067\u3059\u3002<\/span><\/li>\n\u304a\u5ba2\u69d8\u306e\u30b3\u30b9\u30c8\u3001\u7af6\u5408\u4ed6\u793e\u3001\u88fd\u54c1\u306e\u54c1\u8cea\u306a\u3069\u306e\u5f71\u97ff\u306f\u8003\u616e\u3055\u308c\u307e\u305b\u3093\u3002<\/span><\/li>\n<\/ul>\nNPS\uff08Net Promoter Score\uff09\u306e\u30e1\u30ea\u30c3\u30c8\u3002<\/b><\/h3>\n\nNPS\u306f\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u306e\u53ef\u80fd\u6027\u3092\u6e2c\u5b9a\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/span><\/li>\n\u30d6\u30e9\u30f3\u30c9\u3084\u7d44\u7e54\u306e\u5909\u5316\u3084\u6539\u5584\u306e\u65b9\u5411\u6027\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/li>\nNPS\u8abf\u67fb\u306e\u5b9f\u65bd\u306f\u3001\u5b9f\u65bd\u306b\u6642\u9593\u304c\u304b\u304b\u3089\u305a\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u3082\u9ad8\u3044\u3002<\/span><\/li>\n<\/ul>\nNPS\uff08Net Promoter Score\uff09\u306e\u30c7\u30e1\u30ea\u30c3\u30c8\u3002<\/b><\/h3>\n\nNPS\u306e\u8cea\u554f\u306b\u5bfe\u3059\u308b\u9867\u5ba2\u306e\u53cd\u5fdc\u306e\u80cc\u5f8c\u306b\u3042\u308b\u7406\u7531\u3092\u7406\u89e3\u3059\u308b\u80fd\u529b\u304c\u6b20\u3051\u3066\u3044\u308b\u3002 <\/span><\/li>\nNPS\u8abf\u67fb\u306f\u3001\u9867\u5ba2\u306b\u30d6\u30e9\u30f3\u30c9\u63a8\u5968\u306e\u53ef\u80fd\u6027\u3092\u554f\u3046\u3082\u306e\u3067\u3059\u304c\u3001\u9867\u5ba2\u304c\u7d44\u7e54\u306b\u5fe0\u5b9f\u3067\u3042\u308b\u3068\u7d50\u8ad6\u3065\u3051\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002 \u305d\u3053\u3067\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u5206\u6790\u3059\u308b\u305f\u3081\u306bCES\u304c\u767b\u5834\u3057\u307e\u3059\u3002<\/span><\/li>\n<\/ul>\n\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30d5\u30a9\u30fc\u30c8\u30b9\u30b3\u30a2\u3068\u30cd\u30c3\u30c8\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30b9\u30b3\u30a2\u3067\u306f\u3001\u3069\u3061\u3089\u304c\u52dd\u3064\u304b\u3068\u3044\u3046\u660e\u78ba\u306a\u7b54\u3048\u306f\u3042\u308a\u307e\u305b\u3093\u3002 <\/span>\n \u30cd\u30c3\u30c8\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30b9\u30b3\u30a2<\/span>\n<\/a> \u306e\u8a0e\u8ad6\u3092\u884c\u3044\u307e\u3059\u3002 \u3072\u3068\u3064\u3060\u3051\u78ba\u304b\u306a\u3053\u3068\u306f\u3001\u3053\u306e2\u3064\u306e\u6307\u6a19\u306b\u306f\u76f8\u95a2\u304c\u3042\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002 NPS\u306f\u3001\u7d44\u7e54\u3068\u305d\u306e\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u69cb\u7bc9\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002 \u3053\u308c\u306b\u5bfe\u3057\u3066\u3001CES\u306f\u3001\u9867\u5ba2\u4f53\u9a13\u306e\u6307\u6a19\u3068\u3057\u3066\u767b\u9332\u3059\u308b\u305f\u3081\u306b\u4f7f\u308f\u308c\u308b <\/span>\u9867\u5ba2\u6e80\u8db3<\/span><\/a> \u3068\u4f53\u9a13\u304b\u3089\u3001\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306e\u50be\u5411\u3092\u4e88\u6e2c\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u3057\u304b\u3057\u3001\u305d\u308c\u3089\u3092\u5358\u72ec\u3067\u4f7f\u3046\u3079\u304d\u3068\u3044\u3046\u6559\u79d1\u66f8\u7684\u306a\u6c7a\u307e\u308a\u306f\u3042\u308a\u307e\u305b\u3093\u3002 \u4e00\u822c\u7684\u306b\u306f\u3001\u3053\u308c\u3089\u3092\u5de7\u307f\u306b\u7d44\u307f\u5408\u308f\u305b\u3066\u3001\u9867\u5ba2\u306b\u4ed8\u52a0\u4fa1\u5024\u3092\u63d0\u4f9b\u3059\u308b\u3002<\/span><\/p>\n QuestionPro 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NPS<\/span><\/a> \u306f\u3001\u63d0\u4f9b\u8005\uff08\u901a\u5e38\u306f\u7d44\u7e54\u3084\u96c7\u7528\u4e3b\uff09\u3068\u9867\u5ba2\u3068\u306e\u9593\u3067\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3084\u30d6\u30e9\u30f3\u30c9\u30b7\u30a7\u30a2\u30e9\u30d3\u30ea\u30c6\u30a3\u3092\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306e\u6307\u6a19\u3067\u3042\u308b\u3002 \u9867\u5ba2\u306f\u3001\u63d0\u4f9b\u3055\u308c\u305f\u30b9\u30b3\u30a2\u306b\u57fa\u3065\u3044\u3066\u3001\u63a8\u9032\u6d3e\u3001\u53d7\u52d5\u6d3e\u3001\u6d88\u6975\u6d3e\u306b\u5206\u985e\u3055\u308c\u308b\u3002<\/span><\/p>\n<\/p>\n\u8a73\u7d30\u306f\u3053\u3061\u3089\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc<\/a><\/p>\n\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30d5\u30a9\u30fc\u30c8\u30b9\u30b3\u30a2\u3068\u30cd\u30c3\u30c8\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30b9\u30b3\u30a2\u306e\u6bd4\u8f03\uff08CES vs. NPS\uff09\u3002<\/span><\/strong><\/h3>\n\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30d5\u30a9\u30fc\u30c8\u30b9\u30b3\u30a2\u3068\u30cd\u30c3\u30c8\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30b9\u30b3\u30a2\uff08CES vs. NPS\uff09\u306e\u6226\u3044\u306b\u304a\u3044\u3066\u3001\u5358\u4e00\u306e\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u30d1\u30e9\u30e1\u30fc\u30bf\u3067\u7d44\u7e54\u306e\u6210\u5426\u3084\u30d7\u30ed\u30bb\u30b9\u306e\u3044\u305a\u308c\u304b\u3092\u6c7a\u5b9a\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u306a\u3044\u3002 \u4eca\u56de\u306fCustomer Effort Score\u3068NPS\u306e\u6bd4\u8f03\u3068\u3044\u3046\u3053\u3068\u3067\u3001CES\u306e\u5229\u70b9\u3068NPS\u306e\u9650\u754c\u3092\u6319\u3052\u3066\u307f\u307e\u3059\u3002<\/p>\n\n\n\n<\/td>\n\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30d5\u30a9\u30fc\u30c8\u30b9\u30b3\u30a2\uff08CES\uff09<\/strong><\/td>\n\u30cd\u30c3\u30c8\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30b9\u30b3\u30a2\uff08NPS\uff09<\/strong><\/td>\n<\/tr>\n\n\u30a2\u30f3\u30b1\u30fc\u30c8\u306e\u8cea\u554f<\/span><\/td>\n\u5168\u4f53\u3068\u3057\u3066\u3001\u4eca\u65e5\u306e\u8ab2\u984c\u89e3\u6c7a\u306f\u3069\u306e\u7a0b\u5ea6\u5bb9\u6613\u3060\u3063\u305f\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/span><\/td>\n\u5f53\u793e\u3067\u306e\u3059\u3079\u3066\u306e\u7d4c\u9a13\u3092\u8003\u616e\u3057\u305f\u4e0a\u3067\u3001\u53cb\u4eba\u3084\u540c\u50da\u306b\u5f53\u793e\u3092\u85a6\u3081\u308b\u53ef\u80fd\u6027\u306f\u3069\u306e\u304f\u3089\u3044\u3042\u308a\u307e\u3059\u304b\uff1f <\/span><\/td>\n<\/tr>\n\n\u30b9\u30b1\u30fc\u30eb<\/span><\/td>\n\u975e\u5e38\u306b\u6613\u3057\u3044\uff0f\u6613\u3057\u3044\uff0f\u3069\u3061\u3089\u3067\u3082\u306a\u3044\uff0f\u96e3\u3057\u3044\uff0f\u975e\u5e38\u306b\u96e3\u3057\u3044<\/span><\/td>\n0-10<\/span><\/td>\n<\/tr>\n\n\u3053\u306e\u30b9\u30b3\u30a2\u306e\u76ee\u7684<\/span><\/td>\n\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u306b\u4f9d\u5b58\u3059\u308b\u7d44\u7e54\u306f\u3001\u304a\u5ba2\u69d8\u306e\u30c8\u30e9\u30d6\u30eb\u3092\u77ed\u6642\u9593\u3067\u89e3\u6c7a\u3059\u308b\u305f\u3081\u306b\u5341\u5206\u306a\u652f\u63f4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u304a\u5ba2\u69d8\u304c\u3042\u308b\u554f\u984c\u306b\u304b\u3051\u308b\u52b4\u529b\u3092\u8efd\u6e1b\u307e\u305f\u306f\u6392\u9664\u3057\u3088\u3046\u3068\u52aa\u3081\u3066\u3044\u307e\u3059\u3002<\/td>\n\u9867\u5ba2\u306f\u3001\u305d\u306e\u4f01\u696d\u3068\u306e\u4e0d\u5feb\u306a\u3084\u308a\u3068\u308a\u3092\u53cb\u4eba\u3084\u540c\u50da\u306b\u8a71\u3059\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u306e\u3067\u3059\u3002 NPS\u306e\u8cea\u554f\u306b\u3088\u308a\u3001\u7d44\u7e54\u306b\u95a2\u3059\u308b\u30dd\u30b8\u30c6\u30a3\u30d6\u307e\u305f\u306f\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u30ec\u30d3\u30e5\u30fc\u3092\u53cb\u4eba\u3084\u5bb6\u65cf\u306b\u5171\u6709\u3059\u308b\u53ef\u80fd\u6027\u304c\u3069\u306e\u7a0b\u5ea6\u3042\u308b\u304b\u3092\u628a\u63e1\u3059\u308b\u3002<\/td>\n<\/tr>\n\n\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3<\/span><\/td>\n\u4e00\u822c\u7684\u306b\u3001\u9867\u5ba2\u30b5\u30fc\u30d3\u30b9\u306e\u5f37\u5316\u70b9\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306b\u5b9f\u65bd\u3055\u308c\u3066\u3044\u308b\u3002<\/td>\n\u3059\u3079\u3066\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u5a92\u4f53\u306b\u304a\u3044\u3066\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u5404\u30dd\u30a4\u30f3\u30c8\u3067\u306e\u9867\u5ba2\u4f53\u9a13\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306b\u5b9f\u65bd\u3002<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\nCES\uff08\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30d5\u30a9\u30fc\u30c8\u30b9\u30b3\u30a2\uff09\u306e\u30e1\u30ea\u30c3\u30c8\u3002<\/b><\/h3>\n\nCES\u306f\u3001\u304a\u5ba2\u69d8\u304c\u7d44\u7e54\u3068\u306e\u5bfe\u8a71\u3092\u3069\u306e\u7a0b\u5ea6\u697d\u3057\u3093\u3067\u3044\u308b\u304b\u306b\u3064\u3044\u3066\u306e\u8cb4\u91cd\u306a\u6d1e\u5bdf\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u3082\u3057\u3001\u5f7c\u3089\u304c\u554f\u984c\u89e3\u6c7a\u306b\u624b\u9593\u304c\u304b\u304b\u308a\u3059\u304e\u308b\u3068\u8a00\u3046\u306e\u3067\u3042\u308c\u3070\u3001\u305d\u308c\u306f\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306b\u53d6\u308a\u7d44\u307f\u59cb\u3081\u308b\u5408\u56f3\u3067\u3059\u3002 <\/span><\/li>\n\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30d5\u30a9\u30fc\u30c8\u30b9\u30b3\u30a2\u3067\u306f\u3001\u6279\u5224\u7684\u306a\u610f\u898b\u3092\u6301\u3064\u9867\u5ba2\u3068\u63a5\u89e6\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u969c\u5bb3\u3092\u53d6\u308a\u9664\u304f\u3053\u3068\u306b\u96c6\u4e2d\u3059\u308b\u6a5f\u4f1a\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002 <\/span>\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af<\/span>.<\/span><\/li>\nCES\u306f\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u306b\u53d6\u308a\u7d44\u3080\u3053\u3068\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u3066\u3044\u307e\u3059\u3002 <\/span>\n \u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a<\/span>\n<\/a>CES\u306f\u3001\u304a\u5ba2\u69d8\u306e\u7d44\u7e54\u3084\u30d7\u30ed\u30bb\u30b9\u3068\u306e\u5bfe\u8a71\u304c\u3044\u304b\u306b\u5bb9\u6613\u3067\u3042\u308b\u304b\u3001\u3042\u308b\u3044\u306f\u56f0\u96e3\u3067\u3042\u308b\u304b\u3092\u554f\u3046\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u304a\u5ba2\u69d8\u306e\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u308b\u3053\u3068\u306b\u7126\u70b9\u3092\u5f53\u3066\u3066\u3044\u307e\u3059\u3002 <\/span> <\/li>\n\u77ed\u671f\u7684\u306b\u3082\u9577\u671f\u7684\u306b\u3082\u3001\u7d44\u7e54\u306e\u9867\u5ba2\u4f53\u9a13\u3068\u30b5\u30fc\u30d3\u30b9\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u4ed8\u52a0\u4fa1\u5024\u3092\u4e0e\u3048\u307e\u3059\u3002<\/span><\/li>\n<\/ul>\n\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30d5\u30a9\u30fc\u30c8\u30b9\u30b3\u30a2\uff08CES\uff09\u306e\u30c7\u30e1\u30ea\u30c3\u30c8\u3002<\/b><\/h3>\n\n\u3053\u306e\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u30e2\u30c7\u30eb\u306f\u3001\u7279\u306b\u30b5\u30fc\u30d3\u30b9\u306b\u9650\u5b9a\u3057\u305f\u3082\u306e\u3067\u3042\u308a\u3001\u304a\u5ba2\u69d8\u306e\u30d3\u30b8\u30cd\u30b9\u5168\u4f53\u306b\u95a2\u308f\u308b\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/span><\/li>\n\u304a\u5ba2\u69d8\u304c\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u306b\u56f0\u96e3\u3092\u611f\u3058\u308b\u304b\u3069\u3046\u304b\u3068\u3044\u3046\u7d50\u679c\u3060\u3051\u3067\u3001\u306a\u305c\u56f0\u96e3\u306b\u76f4\u9762\u3057\u3066\u3044\u308b\u306e\u304b\u3001\u305d\u3082\u305d\u3082\u4f55\u304c\u56f0\u96e3\u306a\u306e\u304b\u306b\u3064\u3044\u3066\u306f\u3001\u7b54\u3048\u304c\u51fa\u306a\u3044\u307e\u307e\u3067\u3059\u3002<\/span><\/li>\n\u304a\u5ba2\u69d8\u306e\u30b3\u30b9\u30c8\u3001\u7af6\u5408\u4ed6\u793e\u3001\u88fd\u54c1\u306e\u54c1\u8cea\u306a\u3069\u306e\u5f71\u97ff\u306f\u8003\u616e\u3055\u308c\u307e\u305b\u3093\u3002<\/span><\/li>\n<\/ul>\nNPS\uff08Net Promoter Score\uff09\u306e\u30e1\u30ea\u30c3\u30c8\u3002<\/b><\/h3>\n\nNPS\u306f\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u306e\u53ef\u80fd\u6027\u3092\u6e2c\u5b9a\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/span><\/li>\n\u30d6\u30e9\u30f3\u30c9\u3084\u7d44\u7e54\u306e\u5909\u5316\u3084\u6539\u5584\u306e\u65b9\u5411\u6027\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/li>\nNPS\u8abf\u67fb\u306e\u5b9f\u65bd\u306f\u3001\u5b9f\u65bd\u306b\u6642\u9593\u304c\u304b\u304b\u3089\u305a\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u3082\u9ad8\u3044\u3002<\/span><\/li>\n<\/ul>\nNPS\uff08Net Promoter Score\uff09\u306e\u30c7\u30e1\u30ea\u30c3\u30c8\u3002<\/b><\/h3>\n\nNPS\u306e\u8cea\u554f\u306b\u5bfe\u3059\u308b\u9867\u5ba2\u306e\u53cd\u5fdc\u306e\u80cc\u5f8c\u306b\u3042\u308b\u7406\u7531\u3092\u7406\u89e3\u3059\u308b\u80fd\u529b\u304c\u6b20\u3051\u3066\u3044\u308b\u3002 <\/span><\/li>\nNPS\u8abf\u67fb\u306f\u3001\u9867\u5ba2\u306b\u30d6\u30e9\u30f3\u30c9\u63a8\u5968\u306e\u53ef\u80fd\u6027\u3092\u554f\u3046\u3082\u306e\u3067\u3059\u304c\u3001\u9867\u5ba2\u304c\u7d44\u7e54\u306b\u5fe0\u5b9f\u3067\u3042\u308b\u3068\u7d50\u8ad6\u3065\u3051\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002 \u305d\u3053\u3067\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u5206\u6790\u3059\u308b\u305f\u3081\u306bCES\u304c\u767b\u5834\u3057\u307e\u3059\u3002<\/span><\/li>\n<\/ul>\n\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30d5\u30a9\u30fc\u30c8\u30b9\u30b3\u30a2\u3068\u30cd\u30c3\u30c8\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30b9\u30b3\u30a2\u3067\u306f\u3001\u3069\u3061\u3089\u304c\u52dd\u3064\u304b\u3068\u3044\u3046\u660e\u78ba\u306a\u7b54\u3048\u306f\u3042\u308a\u307e\u305b\u3093\u3002 <\/span>\n \u30cd\u30c3\u30c8\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30b9\u30b3\u30a2<\/span>\n<\/a> \u306e\u8a0e\u8ad6\u3092\u884c\u3044\u307e\u3059\u3002 \u3072\u3068\u3064\u3060\u3051\u78ba\u304b\u306a\u3053\u3068\u306f\u3001\u3053\u306e2\u3064\u306e\u6307\u6a19\u306b\u306f\u76f8\u95a2\u304c\u3042\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002 NPS\u306f\u3001\u7d44\u7e54\u3068\u305d\u306e\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u69cb\u7bc9\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002 \u3053\u308c\u306b\u5bfe\u3057\u3066\u3001CES\u306f\u3001\u9867\u5ba2\u4f53\u9a13\u306e\u6307\u6a19\u3068\u3057\u3066\u767b\u9332\u3059\u308b\u305f\u3081\u306b\u4f7f\u308f\u308c\u308b <\/span>\u9867\u5ba2\u6e80\u8db3<\/span><\/a> \u3068\u4f53\u9a13\u304b\u3089\u3001\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306e\u50be\u5411\u3092\u4e88\u6e2c\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u3057\u304b\u3057\u3001\u305d\u308c\u3089\u3092\u5358\u72ec\u3067\u4f7f\u3046\u3079\u304d\u3068\u3044\u3046\u6559\u79d1\u66f8\u7684\u306a\u6c7a\u307e\u308a\u306f\u3042\u308a\u307e\u305b\u3093\u3002 \u4e00\u822c\u7684\u306b\u306f\u3001\u3053\u308c\u3089\u3092\u5de7\u307f\u306b\u7d44\u307f\u5408\u308f\u305b\u3066\u3001\u9867\u5ba2\u306b\u4ed8\u52a0\u4fa1\u5024\u3092\u63d0\u4f9b\u3059\u308b\u3002<\/span><\/p>\n QuestionPro 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Score\u3068NPS\u306e\u6bd4\u8f03\u3068\u3044\u3046\u3053\u3068\u3067\u3001CES\u306e\u5229\u70b9\u3068NPS\u306e\u9650\u754c\u3092\u6319\u3052\u3066\u307f\u307e\u3059\u3002<\/p>\n\n\n\n<\/td>\n\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30d5\u30a9\u30fc\u30c8\u30b9\u30b3\u30a2\uff08CES\uff09<\/strong><\/td>\n\u30cd\u30c3\u30c8\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30b9\u30b3\u30a2\uff08NPS\uff09<\/strong><\/td>\n<\/tr>\n\n\u30a2\u30f3\u30b1\u30fc\u30c8\u306e\u8cea\u554f<\/span><\/td>\n\u5168\u4f53\u3068\u3057\u3066\u3001\u4eca\u65e5\u306e\u8ab2\u984c\u89e3\u6c7a\u306f\u3069\u306e\u7a0b\u5ea6\u5bb9\u6613\u3060\u3063\u305f\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/span><\/td>\n\u5f53\u793e\u3067\u306e\u3059\u3079\u3066\u306e\u7d4c\u9a13\u3092\u8003\u616e\u3057\u305f\u4e0a\u3067\u3001\u53cb\u4eba\u3084\u540c\u50da\u306b\u5f53\u793e\u3092\u85a6\u3081\u308b\u53ef\u80fd\u6027\u306f\u3069\u306e\u304f\u3089\u3044\u3042\u308a\u307e\u3059\u304b\uff1f <\/span><\/td>\n<\/tr>\n\n\u30b9\u30b1\u30fc\u30eb<\/span><\/td>\n\u975e\u5e38\u306b\u6613\u3057\u3044\uff0f\u6613\u3057\u3044\uff0f\u3069\u3061\u3089\u3067\u3082\u306a\u3044\uff0f\u96e3\u3057\u3044\uff0f\u975e\u5e38\u306b\u96e3\u3057\u3044<\/span><\/td>\n0-10<\/span><\/td>\n<\/tr>\n\n\u3053\u306e\u30b9\u30b3\u30a2\u306e\u76ee\u7684<\/span><\/td>\n\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u306b\u4f9d\u5b58\u3059\u308b\u7d44\u7e54\u306f\u3001\u304a\u5ba2\u69d8\u306e\u30c8\u30e9\u30d6\u30eb\u3092\u77ed\u6642\u9593\u3067\u89e3\u6c7a\u3059\u308b\u305f\u3081\u306b\u5341\u5206\u306a\u652f\u63f4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u304a\u5ba2\u69d8\u304c\u3042\u308b\u554f\u984c\u306b\u304b\u3051\u308b\u52b4\u529b\u3092\u8efd\u6e1b\u307e\u305f\u306f\u6392\u9664\u3057\u3088\u3046\u3068\u52aa\u3081\u3066\u3044\u307e\u3059\u3002<\/td>\n\u9867\u5ba2\u306f\u3001\u305d\u306e\u4f01\u696d\u3068\u306e\u4e0d\u5feb\u306a\u3084\u308a\u3068\u308a\u3092\u53cb\u4eba\u3084\u540c\u50da\u306b\u8a71\u3059\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u306e\u3067\u3059\u3002 NPS\u306e\u8cea\u554f\u306b\u3088\u308a\u3001\u7d44\u7e54\u306b\u95a2\u3059\u308b\u30dd\u30b8\u30c6\u30a3\u30d6\u307e\u305f\u306f\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u30ec\u30d3\u30e5\u30fc\u3092\u53cb\u4eba\u3084\u5bb6\u65cf\u306b\u5171\u6709\u3059\u308b\u53ef\u80fd\u6027\u304c\u3069\u306e\u7a0b\u5ea6\u3042\u308b\u304b\u3092\u628a\u63e1\u3059\u308b\u3002<\/td>\n<\/tr>\n\n\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3<\/span><\/td>\n\u4e00\u822c\u7684\u306b\u3001\u9867\u5ba2\u30b5\u30fc\u30d3\u30b9\u306e\u5f37\u5316\u70b9\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306b\u5b9f\u65bd\u3055\u308c\u3066\u3044\u308b\u3002<\/td>\n\u3059\u3079\u3066\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u5a92\u4f53\u306b\u304a\u3044\u3066\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u5404\u30dd\u30a4\u30f3\u30c8\u3067\u306e\u9867\u5ba2\u4f53\u9a13\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306b\u5b9f\u65bd\u3002<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\nCES\uff08\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30d5\u30a9\u30fc\u30c8\u30b9\u30b3\u30a2\uff09\u306e\u30e1\u30ea\u30c3\u30c8\u3002<\/b><\/h3>\n\nCES\u306f\u3001\u304a\u5ba2\u69d8\u304c\u7d44\u7e54\u3068\u306e\u5bfe\u8a71\u3092\u3069\u306e\u7a0b\u5ea6\u697d\u3057\u3093\u3067\u3044\u308b\u304b\u306b\u3064\u3044\u3066\u306e\u8cb4\u91cd\u306a\u6d1e\u5bdf\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u3082\u3057\u3001\u5f7c\u3089\u304c\u554f\u984c\u89e3\u6c7a\u306b\u624b\u9593\u304c\u304b\u304b\u308a\u3059\u304e\u308b\u3068\u8a00\u3046\u306e\u3067\u3042\u308c\u3070\u3001\u305d\u308c\u306f\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306b\u53d6\u308a\u7d44\u307f\u59cb\u3081\u308b\u5408\u56f3\u3067\u3059\u3002 <\/span><\/li>\n\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30d5\u30a9\u30fc\u30c8\u30b9\u30b3\u30a2\u3067\u306f\u3001\u6279\u5224\u7684\u306a\u610f\u898b\u3092\u6301\u3064\u9867\u5ba2\u3068\u63a5\u89e6\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u969c\u5bb3\u3092\u53d6\u308a\u9664\u304f\u3053\u3068\u306b\u96c6\u4e2d\u3059\u308b\u6a5f\u4f1a\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002 <\/span>\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af<\/span>.<\/span><\/li>\nCES\u306f\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u306b\u53d6\u308a\u7d44\u3080\u3053\u3068\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u3066\u3044\u307e\u3059\u3002 <\/span>\n \u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a<\/span>\n<\/a>CES\u306f\u3001\u304a\u5ba2\u69d8\u306e\u7d44\u7e54\u3084\u30d7\u30ed\u30bb\u30b9\u3068\u306e\u5bfe\u8a71\u304c\u3044\u304b\u306b\u5bb9\u6613\u3067\u3042\u308b\u304b\u3001\u3042\u308b\u3044\u306f\u56f0\u96e3\u3067\u3042\u308b\u304b\u3092\u554f\u3046\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u304a\u5ba2\u69d8\u306e\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u308b\u3053\u3068\u306b\u7126\u70b9\u3092\u5f53\u3066\u3066\u3044\u307e\u3059\u3002 <\/span> <\/li>\n\u77ed\u671f\u7684\u306b\u3082\u9577\u671f\u7684\u306b\u3082\u3001\u7d44\u7e54\u306e\u9867\u5ba2\u4f53\u9a13\u3068\u30b5\u30fc\u30d3\u30b9\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u4ed8\u52a0\u4fa1\u5024\u3092\u4e0e\u3048\u307e\u3059\u3002<\/span><\/li>\n<\/ul>\n\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30d5\u30a9\u30fc\u30c8\u30b9\u30b3\u30a2\uff08CES\uff09\u306e\u30c7\u30e1\u30ea\u30c3\u30c8\u3002<\/b><\/h3>\n\n\u3053\u306e\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u30e2\u30c7\u30eb\u306f\u3001\u7279\u306b\u30b5\u30fc\u30d3\u30b9\u306b\u9650\u5b9a\u3057\u305f\u3082\u306e\u3067\u3042\u308a\u3001\u304a\u5ba2\u69d8\u306e\u30d3\u30b8\u30cd\u30b9\u5168\u4f53\u306b\u95a2\u308f\u308b\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/span><\/li>\n\u304a\u5ba2\u69d8\u304c\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u306b\u56f0\u96e3\u3092\u611f\u3058\u308b\u304b\u3069\u3046\u304b\u3068\u3044\u3046\u7d50\u679c\u3060\u3051\u3067\u3001\u306a\u305c\u56f0\u96e3\u306b\u76f4\u9762\u3057\u3066\u3044\u308b\u306e\u304b\u3001\u305d\u3082\u305d\u3082\u4f55\u304c\u56f0\u96e3\u306a\u306e\u304b\u306b\u3064\u3044\u3066\u306f\u3001\u7b54\u3048\u304c\u51fa\u306a\u3044\u307e\u307e\u3067\u3059\u3002<\/span><\/li>\n\u304a\u5ba2\u69d8\u306e\u30b3\u30b9\u30c8\u3001\u7af6\u5408\u4ed6\u793e\u3001\u88fd\u54c1\u306e\u54c1\u8cea\u306a\u3069\u306e\u5f71\u97ff\u306f\u8003\u616e\u3055\u308c\u307e\u305b\u3093\u3002<\/span><\/li>\n<\/ul>\nNPS\uff08Net Promoter Score\uff09\u306e\u30e1\u30ea\u30c3\u30c8\u3002<\/b><\/h3>\n\nNPS\u306f\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u306e\u53ef\u80fd\u6027\u3092\u6e2c\u5b9a\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/span><\/li>\n\u30d6\u30e9\u30f3\u30c9\u3084\u7d44\u7e54\u306e\u5909\u5316\u3084\u6539\u5584\u306e\u65b9\u5411\u6027\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/li>\nNPS\u8abf\u67fb\u306e\u5b9f\u65bd\u306f\u3001\u5b9f\u65bd\u306b\u6642\u9593\u304c\u304b\u304b\u3089\u305a\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u3082\u9ad8\u3044\u3002<\/span><\/li>\n<\/ul>\nNPS\uff08Net Promoter Score\uff09\u306e\u30c7\u30e1\u30ea\u30c3\u30c8\u3002<\/b><\/h3>\n\nNPS\u306e\u8cea\u554f\u306b\u5bfe\u3059\u308b\u9867\u5ba2\u306e\u53cd\u5fdc\u306e\u80cc\u5f8c\u306b\u3042\u308b\u7406\u7531\u3092\u7406\u89e3\u3059\u308b\u80fd\u529b\u304c\u6b20\u3051\u3066\u3044\u308b\u3002 <\/span><\/li>\nNPS\u8abf\u67fb\u306f\u3001\u9867\u5ba2\u306b\u30d6\u30e9\u30f3\u30c9\u63a8\u5968\u306e\u53ef\u80fd\u6027\u3092\u554f\u3046\u3082\u306e\u3067\u3059\u304c\u3001\u9867\u5ba2\u304c\u7d44\u7e54\u306b\u5fe0\u5b9f\u3067\u3042\u308b\u3068\u7d50\u8ad6\u3065\u3051\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002 \u305d\u3053\u3067\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u5206\u6790\u3059\u308b\u305f\u3081\u306bCES\u304c\u767b\u5834\u3057\u307e\u3059\u3002<\/span><\/li>\n<\/ul>\n\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30d5\u30a9\u30fc\u30c8\u30b9\u30b3\u30a2\u3068\u30cd\u30c3\u30c8\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30b9\u30b3\u30a2\u3067\u306f\u3001\u3069\u3061\u3089\u304c\u52dd\u3064\u304b\u3068\u3044\u3046\u660e\u78ba\u306a\u7b54\u3048\u306f\u3042\u308a\u307e\u305b\u3093\u3002 <\/span>\n \u30cd\u30c3\u30c8\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30b9\u30b3\u30a2<\/span>\n<\/a> \u306e\u8a0e\u8ad6\u3092\u884c\u3044\u307e\u3059\u3002 \u3072\u3068\u3064\u3060\u3051\u78ba\u304b\u306a\u3053\u3068\u306f\u3001\u3053\u306e2\u3064\u306e\u6307\u6a19\u306b\u306f\u76f8\u95a2\u304c\u3042\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002 NPS\u306f\u3001\u7d44\u7e54\u3068\u305d\u306e\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u69cb\u7bc9\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002 \u3053\u308c\u306b\u5bfe\u3057\u3066\u3001CES\u306f\u3001\u9867\u5ba2\u4f53\u9a13\u306e\u6307\u6a19\u3068\u3057\u3066\u767b\u9332\u3059\u308b\u305f\u3081\u306b\u4f7f\u308f\u308c\u308b <\/span>\u9867\u5ba2\u6e80\u8db3<\/span><\/a> \u3068\u4f53\u9a13\u304b\u3089\u3001\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306e\u50be\u5411\u3092\u4e88\u6e2c\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u3057\u304b\u3057\u3001\u305d\u308c\u3089\u3092\u5358\u72ec\u3067\u4f7f\u3046\u3079\u304d\u3068\u3044\u3046\u6559\u79d1\u66f8\u7684\u306a\u6c7a\u307e\u308a\u306f\u3042\u308a\u307e\u305b\u3093\u3002 \u4e00\u822c\u7684\u306b\u306f\u3001\u3053\u308c\u3089\u3092\u5de7\u307f\u306b\u7d44\u307f\u5408\u308f\u305b\u3066\u3001\u9867\u5ba2\u306b\u4ed8\u52a0\u4fa1\u5024\u3092\u63d0\u4f9b\u3059\u308b\u3002<\/span><\/p>\n QuestionPro 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