{"id":730377,"date":"2017-04-25T06:00:20","date_gmt":"2017-04-25T13:00:20","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/%e8%89%af%e3%81%84%e3%83%8d%e3%83%83%e3%83%88%e3%83%97%e3%83%ad%e3%83%a2%e3%83%bc%e3%82%bf%e3%83%bc%e3%82%b9%e3%82%b3%e3%82%a2%ef%bc%88nps%ef%bc%89%e3%80%82%e3%81%9d%e3%82%8c%e3%81%af%e4%bd%95\/"},"modified":"2017-04-25T06:00:20","modified_gmt":"2017-04-25T06:00:20","slug":"%e8%89%af%e3%81%84%e3%83%8d%e3%83%83%e3%83%88%e3%83%97%e3%83%ad%e3%83%a2%e3%83%bc%e3%82%bf%e3%83%bc%e3%82%b9%e3%82%b3%e3%82%a2%ef%bc%88nps%ef%bc%89%e3%80%82%e3%81%9d%e3%82%8c%e3%81%af%e4%bd%95","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/ja\/%e8%89%af%e3%81%84%e3%83%8d%e3%83%83%e3%83%88%e3%83%97%e3%83%ad%e3%83%a2%e3%83%bc%e3%82%bf%e3%83%bc%e3%82%b9%e3%82%b3%e3%82%a2%ef%bc%88nps%ef%bc%89%e3%80%82%e3%81%9d%e3%82%8c%e3%81%af%e4%bd%95\/","title":{"rendered":"\u826f\u3044\u30cd\u30c3\u30c8\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30b9\u30b3\u30a2\uff08NPS\uff09\u3002\u305d\u308c\u306f\u4f55\u3067\u3059\u304b\uff1f"},"content":{"rendered":"

\u826f\u3044\u30cd\u30c3\u30c8\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30b9\u30b3\u30a2\uff08NPS\uff09\u3068\u306f\u4f55\u3067\u3059\u304b\uff1f<\/h2>\n

\u30cd\u30c3\u30c8\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30b9\u30b3\u30a2\u306f\u3001\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u6226\u7565\u3001\u7279\u306b\u9867\u5ba2\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u3001\u5f93\u696d\u54e1\u306e\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3068\u71b1\u610f\u3092\u9ad8\u3081\u308b\u3053\u3068\u306b\u3069\u308c\u3060\u3051\u6210\u529f\u3057\u305f\u304b\u306b\u3064\u3044\u3066\u3001\u591a\u304f\u306e\u3053\u3068\u3092\u6559\u3048\u3066\u304f\u308c\u308b\u3067\u3057\u3087\u3046\u3002 \u30d3\u30b8\u30cd\u30b9\u306e\u76ee\u6a19\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3092\u8003\u3048\u308b\u3068\u304d\u3001\u3042\u306a\u305f\u306f\u805e\u304b\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002<\/span> \u826f\u3044\u30cd\u30c3\u30c8\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30b9\u30b3\u30a2\u3068\u306f<\/span> \u30cd\u30c3\u30c8\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30b9\u30b3\u30a2(NPS)<\/span><\/a>? <\/span> <\/p>\n

\u7c21\u5358\u306b\u8a00\u3046\u3068\u3001NPS\u304c\u826f\u3044\u3068\u3044\u3046\u3053\u3068\u306f\u3001\u3042\u306a\u305f\u306e\u4f1a\u793e\u3084\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u5fe0\u5b9f\u306a\u9867\u5ba2\/\u63a8\u9032\u8005\u304c\u3001\u843d\u80c6\u3057\u305f\u9867\u5ba2\/\u96e2\u53cd\u8005\u3088\u308a\u3082\u591a\u3044\u3068\u3044\u3046\u3053\u3068\u3092\u8868\u3057\u3066\u3044\u307e\u3059\u3002 \u3092\u30ab\u30d0\u30fc\u3057\u307e\u3059\u3002 <\/span>NPS\u30b9\u30b3\u30a2\u306e\u7bc4\u56f2<\/span> \u3092\u3001\u666e\u904d\u7684\u306b\u5f37\u3044\u3001\u4e2d\u7acb\u3001\u5f31\u3044\u3068\u5224\u65ad\u3059\u308b\u65b9\u6cd5\u3068\u3001\u305d\u306e\u696d\u754c\u306b\u3068\u3063\u3066\u3046\u307e\u304f\u3044\u3063\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u5224\u65ad\u3059\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u8aac\u660e\u3057\u307e\u3059\u3002 \u3057\u304b\u3057\u3001\u305d\u306e\u524d\u306b\u3001NPS\u3068\u306f\u4f55\u304b\u306b\u3064\u3044\u3066\u8aac\u660e\u3057\u307e\u3059\u3002<\/span> \u30b9\u30b3\u30a2<\/span>\u3068\u3001\u30de\u30b8\u30c3\u30af\u30ca\u30f3\u30d0\u30fc\u306e\u898b\u3064\u3051\u65b9\u3002<\/span><\/p>\n

\u305d\u306e\u771f\u610f\u306f <\/span>\u3092\u5358\u4f53\u3067\u898b\u308b\u3068\u3001NPS\u306e\u6570\u5024\u306f <\/span> \u306f\u610f\u5473\u304c\u306a\u3044\u3002 \u3057\u304b\u3057 <\/span>NPS<\/span> \u3072\u3087\u3046\u3066\u3093<\/span> \u58f2\u308a\u7269<\/span> \u81ea\u793e\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6e2c\u5b9a\u3057\u3001\u7af6\u4e89\u74b0\u5883\u306e\u4e2d\u3067\u6bd4\u8f03\u3059\u308b\u305f\u3081\u306e\u3055\u307e\u3056\u307e\u306a\u65b9\u6cd5\u3002 <\/span>An<\/span> NPS\u30b9\u30b3\u30a2<\/span> \u306f\u3001\u305d\u306e\u4e00\u3064\u3067\u3059\u3002<\/span> \u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3068\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u3001\u6226\u7565\u5bb6\u304c\u4f7f\u7528\u3067\u304d\u308b\u6700\u3082\u52b9\u679c\u7684\u306a\u30ab\u30b9\u30bf\u30de\u30fc\u30fb\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u30fb\u30e1\u30c8\u30ea\u30af\u30b9\u3002 <\/span>NPS\u3092\u30da\u30a2\u30ea\u30f3\u30b0\u3059\u308b\u5834\u5408<\/span> \u3072\u3087\u3046\u3066\u3093<\/span> \u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002<\/span> \u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30d5\u30a9\u30fc\u30c8\u30b9\u30b3\u30a2<\/span><\/a>, <\/span>\u304a\u305f\u304c\u3044\u3055\u307e<\/span>.<\/span><\/p>\n

\u30cd\u30c3\u30c8\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30b9\u30b3\u30a2\uff08NPS\uff09\u5c3a\u5ea6<\/h3>\n

A<\/span> n<\/span>NPS\uff08et promoter score\uff09\u306f\u3001\u81ea\u793e\u3068\u9867\u5ba2\u306e\u9593\u306b\u5b58\u5728\u3059\u308b\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u6e2c\u5b9a\u3059\u308b\u3082\u306e\u3067\u3059\u3002 NPS\u304c-100\u306b\u3082\u306a\u308c\u3070\u3001+100\u306b\u3082\u306a\u308b\u3053\u3068\u306f\u3001\u3082\u3046\u3054\u5b58\u77e5\u3067\u3057\u3087\u3046\u3002 <\/span>\u9867\u5ba2\u3084\u5f93\u696d\u54e1\u304c\u3042\u306a\u305f\u306e\u4f1a\u793e\u306b\u597d\u610f\u7684\u306a\u8a55\u4fa1\u3092\u3057\u3066\u3044\u308b\u3002 <\/span>NPS\u8a55\u4fa1<\/span> \u306f\u3001\u80af\u5b9a\u7684\u306a\u30ec\u30d3\u30e5\u30fc\u3092\u5171\u6709\u3057\u305f\u308a\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30b5\u30fc\u30af\u30eb\u306e\u4eba\u3005\u306b\u3042\u306a\u305f\u3092\u63a8\u85a6\u3059\u308b\u53ef\u80fd\u6027\u304c\u6700\u3082\u9ad8\u3044\u305f\u3081\u3001\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u3067\u3059\u3002 \u30de\u30a4\u30ca\u30b9\u8a55\u4fa1\u3092\u3057\u3066\u3044\u308b\u56de\u7b54\u8005 <\/span>NPS\u30b9\u30b3\u30a2<\/span>\u306f\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u7d42\u4e86\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u305f\u3081\u3001\u30c7\u30c8\u30e9\u30af\u30bf\u30fc\u3068\u307f\u306a\u3055\u308c\u307e\u3059\u3002 <\/span>
\n \u3068 <\/span>
\n<\/i>\u3092\u7d42\u4e86\u3055\u305b\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u3001\u65b0\u898f\u53c2\u5165\u8005\u306e\u610f\u6b32\u3092\u524a\u3044\u3067\u3057\u307e\u3046\u304b\u3089\u3067\u3059\u3002<\/span><\/p>\n

\u8a08\u7b97\u65b9\u6cd5 <\/span>NPS\u30b9\u30b3\u30a2<\/span>\u306e\u5834\u5408\u3001\u63a8\u9032\u6d3e\u3068\u8003\u3048\u308b\u56de\u7b54\u8005\u306e\u5272\u5408\u304b\u3089\u958b\u59cb\u3057\u3001\u53cd\u5bfe\u6d3e\u3068\u8003\u3048\u308b\u56de\u7b54\u8005\u306e\u5272\u5408\u3092\u5dee\u3057\u5f15\u304d\u307e\u3059\u3002 \u6b21\u306b\u3001\u305d\u306e\u6570\u5b57\u306b100\u3092\u304b\u3051\u307e\u3059\u3002 \u305d\u306e\u7d50\u679c\u5f97\u3089\u308c\u308b\u6570\u5024\u304c\u3001\u3042\u306a\u305f\u306eNPS\u3067\u3059\u3002 \u6642\u9593\u3092\u304b\u3051\u3066\u3057\u3063\u304b\u308a\u3068\u3057\u305fNPS\u8abf\u67fb\u3092<\/a>\u884c\u3048\u3070\u3001\u305d\u306e\u6570\u5b57\u3092\u898b\u3064\u3051\u308b\u306e\u306f\u3055\u3089\u306b\u7c21\u5358\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n

\u4efb\u610f\u306e\u30dd\u30b8\u30c6\u30a3\u30d6 <\/span>NPS\u8a55\u4fa1<\/span>\u306f\u3001\u3042\u306a\u305f\u3092\u63a8\u85a6\u3057\u3066\u304f\u308c\u308b\u652f\u6301\u8005\uff08\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\uff09\u304c\u6279\u5224\u8005\uff08\u30c7\u30c8\u30e9\u30af\u30bf\u30fc\uff09\u3088\u308a\u591a\u3044\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002 <\/span>\u30b9\u30b3\u30a2\u306f <\/span> -100\u306f\u3001\u9867\u5ba2\u306e\u4e00\u4eba\u4e00\u4eba\u304c\u96e2\u53cd\u8005\u3067\u3042\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002 \u4e00\u65b9\u3001\uff0b100\u306f\u3001\u8ab0\u3082\u304c\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u3067\u3042\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002 <\/span>\u826f\u597d <\/span>NPS\u30b9\u30b3\u30a2\u306e\u7bc4\u56f2<\/span>\u306f\u3001\u3044\u304f\u3064\u304b\u306e\u8981\u56e0\u306b\u4f9d\u5b58\u3057\u307e\u3059\u3002 <\/span> <\/p>\n

\u6b21\u306b\u3001NPS\u304c\u5f37\u3044\u304b\u3001\u6539\u5584\u304c\u5fc5\u8981\u304b\u3092\u5224\u65ad\u3059\u308b\u69d8\u3005\u306a\u65b9\u6cd5\u3092\u8aac\u660e\u3057\u307e\u3059\u3002<\/span><\/p>\n

NPS\u8abf\u67fb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\uff08\u7121\u6599<\/a><\/p>\n

\u3067\u306f\u3001\u3069\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u826f\u3044NPS\u3068\u3055\u308c\u3066\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002<\/h3>\n

NPS\u3092\u6e2c\u5b9a\u3059\u308b\u65b9\u6cd5\u306f\u3044\u304f\u3064\u304b\u3042\u308a\u307e\u3059\u3002 <\/span>\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span>a<\/span>n<\/span>NPS\u306e\u76ee\u6a19\u304c\u4f55\u3067\u3042\u308b\u3079\u304d\u304b\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306e\u65b9\u6cd5\u304c\u3044\u304f\u3064\u304b\u3042\u308a\u307e\u3059\u3002 <\/span>\u4e00\u822c\u7684\u306aNPS\u306e\u30d9\u30f3\u30c1\u30de\u30fc\u30af<\/a>\u3001\u696d\u754c\u306e\u7af6\u4e89\u72b6\u6cc1\u3001\u3053\u308c\u30892\u3064\u306e\u8981\u56e0\u306e\u6bd4\u8f03\u3001\u305d\u3057\u3066\u6700\u5f8c\u306b\u7d99\u7d9a\u7684\u306a\u81ea\u5df1\u8a55\u4fa1\u306a\u3069\u3067\u3059\u3002<\/span><\/p>\n

\u4e00\u822c\u7684\u306aNPS\u306e\u30d9\u30f3\u30c1\u30de\u30fc\u30af<\/h4>\n

\u3092\u8003\u3048\u308b\u3068 <\/span>NPS\u306e\u7bc4\u56f2<\/span>NPS\u304c-100\u304b\u3089+100\u306e\u5834\u5408\u30010\u4ee5\u4e0a\u306e\u30b9\u30b3\u30a2\u307e\u305f\u306fNPS\u306f\u300c\u826f\u3044\u300d\u3068\u307f\u306a\u3055\u308c\u3001+50\u306f\u300c\u826f\u3044\u300d\u3068\u307f\u306a\u3055\u308c\u307e\u3059\u3002 <\/span>\u3068\u307f\u306a\u3059<\/span> “\u30a8\u30af\u30bb\u30ec\u30f3\u30c8”\u300170\u70b9\u4ee5\u4e0a\u306f “\u30ef\u30fc\u30eb\u30c9\u30af\u30e9\u30b9 “\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002 \u30b0\u30ed\u30fc\u30d0\u30eb\u306aNPS\u306e\u57fa\u6e96\u3067\u306f\u30010\u70b9\u4ee5\u4e0a\u306f “\u826f\u3044 “\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002 \u3064\u307e\u308a\u3001\u9867\u5ba2\u5c64\u306e\u5927\u534a\u306f\u3088\u308a\u5fe0\u5b9f\u3067\u3042\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002 <\/span>\u3053\u308c\u3089\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3092\u5ff5\u982d\u306b\u7f6e\u304d\u306a\u304c\u3089\u3001\u6210\u679c\u3092\u8a55\u4fa1\u3057\u3066\u304f\u3060\u3055\u3044\u3002 \u306a\u304a\u3001\u3053\u3053\u3067\u306f\u9867\u5ba2\u306b\u3064\u3044\u3066\u8ff0\u3079\u3066\u3044\u307e\u3059\u304c\u3001\u540c\u3058 <\/span>NPS\u30b9\u30b3\u30a2\u306e\u7bc4\u56f2<\/span>\u306f\u3001\u5f93\u696d\u54e1NPS\uff08eNPS\uff09\u306b\u9069\u7528\u3055\u308c\u307e\u3059\u3002<\/span><\/p>\n

\"NPS\u30b0\u30ed\u30fc\u30d0\u30eb\u30b9\u30bf\u30f3\u30c0\u30fc\u30c9<\/p>\n