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\u9867\u5ba2\u3054\u3068\u306eCLV\u304c\u308f\u304b\u308c\u3070\u3001\u305d\u308c\u306b\u5fdc\u3058\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u30bb\u30fc\u30eb\u30b9\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n CLTV\u304c\u6642\u9593\u3068\u3068\u3082\u306b\u4f4e\u4e0b\u3059\u308b\u5834\u5408\u306f\u3001\u304a\u305d\u3089\u304f\u30ea\u30d4\u30fc\u30bf\u30fc\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u306b\u554f\u984c\u304c\u3042\u308b\u3068\u601d\u308f\u308c\u307e\u3059\u3002 \u307e\u305f\u3001CLTV\u304c\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\u3092\u4e0b\u56de\u3063\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u9867\u5ba2\u7dad\u6301\u306b\u904e\u5270\u306a\u30b3\u30b9\u30c8\u3092\u8cbb\u3084\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n \u304a\u5ba2\u69d8\u306f\u3001\u8a55\u4fa1\u3068\u5831\u916c\u3092\u559c\u3076\u3082\u306e\u3067\u3059\u3002 \u69d8\u3005\u306a\u5f62\u3067\u5831\u916c\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u30ab\u30fc\u30c9\u3084\u30a2\u30d7\u30ea\u306e\u8cfc\u5165\u3067\u30dd\u30a4\u30f3\u30c8\u304c\u4ed8\u4e0e\u3055\u308c\u308b\u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u4f5c\u6210\u3059\u308b\u3002<\/span><\/p>\n \u6d88\u8cbb\u8005\u3068\u5fa1\u793e\u3068\u306e\u3084\u308a\u3068\u308a\u306f\u3001\u3059\u3079\u3066\u5be9\u67fb\u3055\u308c\u307e\u3059\u3002 \u5404\u9867\u5ba2\u63a5\u70b9\u306f\u5b9a\u671f\u7684\u306b\u66f4\u65b0\u3055\u308c\u3001\u4f01\u696d\u306e\u4fe1\u5ff5\u3092\u8868\u3057\u3001\u9867\u5ba2\u4f53\u9a13\u3092\u5411\u4e0a\u3055\u305b\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n \u30e6\u30fc\u30b6\u30fc\u306e\u5f79\u306b\u7acb\u3066\u308c\u3070\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u306b\u306a\u3063\u3066\u3082\u3089\u3048\u308b\u3002 \u3064\u307e\u308a\u3001\u9867\u5ba2\u304c\u7d99\u7d9a\u7684\u306b\u8cfc\u5165\u3057\u305f\u308a\u3001\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3057\u305f\u308a\u3057\u3084\u3059\u3044\u3088\u3046\u306b\u3001\u5b9a\u671f\u7684\u306b\u9867\u5ba2\u4f53\u9a13\u3092\u5206\u6790\u3057\u3001\u5f37\u5316\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u306e\u3067\u3059\u3002<\/span><\/p>\n Voice of the Customer Analytics\uff08VOCA\uff09\u306f\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3059\u308b\u9867\u5ba2\u306e\u614b\u5ea6\u3084\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u671f\u5f85\u3092\u660e\u3089\u304b\u306b\u3057\u307e\u3059\u3002 \u305d\u306e\u904e\u7a0b\u3067\u304a\u5ba2\u69d8\u306e\u671f\u5f85\u304c\u751f\u307e\u308c\u3001\u305d\u308c\u3092\u6e80\u305f\u3059\u305f\u3081\u306b\u88fd\u54c1\u304c\u958b\u767a\u3055\u308c\u307e\u3059\u3002<\/span><\/p>\n \u30ec\u30d3\u30e5\u30fc\u3084\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306a\u3069\u306e\u975e\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u3088\u308a\u8a73\u7d30\u306a\u5206\u6790\u306b\u306f\u3001VoCA\u306f\u30c7\u30fc\u30bf\u30b5\u30a4\u30a8\u30f3\u30b9\u3068\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u6280\u8853\u3092\u4f7f\u7528\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n VOC\u30c7\u30fc\u30bf\u306f\u3001\u304a\u5ba2\u69d8\u304b\u3089\u306e\u30d2\u30a2\u30ea\u30f3\u30b0\u306b\u3088\u308a\u53ce\u96c6\u3057\u3066\u3044\u307e\u3059\u3002 \u5fb9\u5e95\u7684\u306a\u8abf\u67fb\u306f\u3001\u304a\u5ba2\u69d8\u306b\u76f4\u63a5\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3059\u308b\u3053\u3068\u3067\u53ef\u80fd\u3067\u3059\u3002 \u6642\u9593\u306e\u304b\u304b\u308b\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u306f\u3001\u6700\u3082\u9069\u5207\u306a\u60c5\u5831\u3092\u4e0e\u3048\u3066\u304f\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u3002<\/span><\/p>\n Voice of Customer\u306e\u5206\u6790\u30c7\u30fc\u30bf\u306f\u3001\u55b6\u696d\u96fb\u8a71\u3001\u88fd\u54c1\u30c7\u30e2\u3001\u30b5\u30dd\u30fc\u30c8\u4f1a\u8a71\u306a\u3069\u3001\u3042\u306a\u305f\u306e\u30c1\u30fc\u30e0\u304c\u9867\u5ba2\u3068\u63a5\u3059\u308b\u3042\u3089\u3086\u308b\u96fb\u8a71\u5fdc\u5bfe\u304b\u3089\u53ce\u96c6\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n Voice of the Customer\u306e\u610f\u898b\u3092\u7a4d\u6975\u7684\u306b\u6c42\u3081\u3066\u3044\u308b\u5834\u5408\u3067\u3082\u3001\u5c06\u6765\u306e\u305f\u3081\u306e\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u3066\u3044\u308b\u5834\u5408\u3067\u3082\u3001\u304a\u5ba2\u69d8\u304c\u3044\u3064\u3067\u3082\u610f\u898b\u3092\u8ff0\u3079\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30a2\u30f3\u30b1\u30fc\u30c8\u3092\u7528\u610f\u3059\u308b\u3053\u3068\u306f\u826f\u3044\u30a2\u30a4\u30c7\u30a2\u3067\u3059\u3002<\/span><\/p>\n \u9867\u5ba2\u3084\u305d\u306e\u8da3\u5473\u30fb\u55dc\u597d\u3092\u5fb9\u5e95\u7684\u306b\u77e5\u308b\u305f\u3081\u306b\u3001\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306f\u91cd\u8981\u306a\u5f79\u5272\u3092\u62c5\u3063\u3066\u3044\u307e\u3059\u3002 \u305d\u3057\u3066\u3001\u305d\u306e\u30c7\u30fc\u30bf\u3092\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308c\u3070\u3001\u4f01\u696d\u304c\u76f8\u5fdc\u3057\u304f\u3001\u3042\u308b\u3044\u306f\u671f\u5f85\u3059\u308b\u3088\u3046\u306a\u767a\u5c55\u3084\u6210\u529f\u3092\u3001\u3044\u3064\u3067\u3082\u30b7\u30f3\u30d7\u30eb\u306b\u5b9f\u73fe\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/span><\/p>\n \u4f01\u696d\u3067\u306f\u3001\u6570\u591a\u304f\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3084\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30c1\u30e3\u30cd\u30eb\u304b\u3089\u5f97\u3089\u308c\u308b\u9867\u5ba2\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 \u305d\u3057\u3066\u3001\u305d\u308c\u3089\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u5305\u62ec\u7684\u306a\u30d3\u30e5\u30fc\u3092\u4f5c\u6210\u3057\u3001\u3088\u308a\u826f\u3044\u5168\u4f53\u7684\u306a\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n QuestionPro\u306f\u3001\u5e02\u5834\u3067\u6700\u3082\u6d17\u7df4\u3055\u308c\u305f\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002 \u304a\u5ba2\u69d8\u3068\u3064\u306a\u304c\u308a\u3001\u304a\u5ba2\u69d8\u306e\u6b63\u76f4\u306a\u6c17\u6301\u3061\u3092\u3088\u308a\u6df1\u304f\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002 \u9867\u5ba2\u30b5\u30fc\u30d3\u30b9\u696d\u52d9\u306e\u6539\u5584\u306b\u5f79\u7acb\u3064\u91cd\u8981\u306a\u95a2\u4fc2\u6027\u3084\u30d1\u30bf\u30fc\u30f3\u3092\u767a\u898b\u3057\u3001\u6210\u679c\u3092\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n\u30ab\u30b9\u30bf\u30de\u30fc\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3068\u306f\uff1f<\/span><\/h2>\n
\n
\n
\u30ab\u30b9\u30bf\u30de\u30fc\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u30e1\u30ea\u30c3\u30c8<\/span><\/h2>\n
\n
\n
\n
\u30ab\u30b9\u30bf\u30de\u30fc\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u30ab\u30c6\u30b4\u30ea\u30fc<\/span><\/h2>\n
\n
\u8a18\u8ff0\u7684\u5206\u6790<\/span><\/h3>\n<\/li>\n<\/ol>\n
\n
\u9867\u5ba2\u8a3a\u65ad\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9<\/span><\/h3>\n<\/li>\n<\/ol>\n
\n
\u9867\u5ba2\u4e88\u6e2c\u5206\u6790<\/span><\/h3>\n<\/li>\n<\/ol>\n
\n
\u30d7\u30ea\u30b9\u30af\u30ea\u30d7\u30c6\u30a3\u30d6\u30fb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9<\/span><\/h3>\n<\/li>\n<\/ol>\n
\u9867\u5ba2\u5206\u6790\u306e\u7a2e\u985e\u3068\u305d\u306e\u65b9\u6cd5<\/span><\/h2>\n
\n
\u30ab\u30b9\u30bf\u30de\u30fc\u30fb\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u30fb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9<\/span><\/h3>\n<\/li>\n<\/ul>\n
\u65b9\u6cd5<\/span><\/h4>\n
\n
\n
\n
\n
\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u5206\u6790<\/span><\/h3>\n<\/li>\n<\/ul>\n
\u65b9\u6cd5<\/span><\/h4>\n
\n
\n
\n
\n
\n
\n
\u30ab\u30b9\u30bf\u30de\u30fc\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9<\/span><\/h3>\n<\/li>\n<\/ul>\n
\u65b9\u6cd5<\/span><\/h4>\n
\n
\n
\n
\u30ab\u30b9\u30bf\u30de\u30fc\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u5206\u6790<\/span><\/h3>\n<\/li>\n<\/ul>\n
\u65b9\u6cd5<\/span><\/h4>\n
\n
\n
\n
\n
\u30dc\u30a4\u30b9\u30aa\u30d6\u30ab\u30b9\u30bf\u30de\u30fc\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9<\/span><\/h3>\n<\/li>\n<\/ul>\n
\u65b9\u6cd5<\/span><\/h4>\n
\n
\n
\n
\u7d50\u8ad6<\/span><\/h2>\n