{"id":730563,"date":"2018-04-19T07:56:19","date_gmt":"2018-04-19T14:56:19","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/%e3%83%87%e3%83%a2%e3%82%b0%e3%83%a9%e3%83%95%e3%82%a3%e3%83%83%e3%82%af%e3%82%bb%e3%82%b0%e3%83%a1%e3%83%b3%e3%83%86%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3%e3%80%82%e9%87%8d%e8%a6%81%e6%80%a7%e3%80%81\/"},"modified":"2018-04-19T07:56:19","modified_gmt":"2018-04-19T07:56:19","slug":"%e3%83%87%e3%83%a2%e3%82%b0%e3%83%a9%e3%83%95%e3%82%a3%e3%83%83%e3%82%af%e3%82%bb%e3%82%b0%e3%83%a1%e3%83%b3%e3%83%86%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3%e3%80%82%e9%87%8d%e8%a6%81%e6%80%a7%e3%80%81","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/ja\/%e3%83%87%e3%83%a2%e3%82%b0%e3%83%a9%e3%83%95%e3%82%a3%e3%83%83%e3%82%af%e3%82%bb%e3%82%b0%e3%83%a1%e3%83%b3%e3%83%86%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3%e3%80%82%e9%87%8d%e8%a6%81%e6%80%a7%e3%80%81\/","title":{"rendered":"\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3002\u91cd\u8981\u6027\u3001\u30cf\u30a6\u30c4\u30fc\u30ac\u30a4\u30c9\u3001\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3001\u30e1\u30ea\u30c3\u30c8"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u4eca\u56de\u306f\u3001\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306b\u3064\u3044\u3066\u3001\u3088\u308a\u6df1\u304f\u7406\u89e3\u3057\u3066\u3044\u305f\u3060\u304f\u305f\u3081\u306b\u3001\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002 \u305d\u306e\u5b9a\u7fa9\u3001\u9069\u7528\u3001\u5229\u70b9\u3001\u6b20\u70b9\u306a\u3069\u3001\u3053\u306e\u7814\u7a76\u624b\u6cd5\u3092\u5b9f\u884c\u3059\u308b\u65b9\u6cd5\u3092\u77e5\u308b\u306e\u306b\u5f79\u7acb\u3064\u95a2\u9023\u3059\u308b\u8a73\u7d30\u306b\u3064\u3044\u3066\u5b66\u3073\u307e\u3059\u3002  <\/span><\/p>\n<h2><b>\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u306f\uff1f<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306f\u30012\u3064\u306e\u5358\u8a9e\u3067\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3059\u3002 \u4eba\u53e3\u7d71\u8a08\u5b66\u306e\u8a9e\u6e90\u306f\u3001\u30ae\u30ea\u30b7\u30e3\u8a9e\u3067\u4eba\u3092\u610f\u5473\u3059\u308b &#8220;demos &#8220;\u3068\u82f1\u8a9e\u306e &#8220;graphy &#8220;\u3067\u3042\u308b\u3002&#8221;the study of &#8220;\u3092\u610f\u5473\u3059\u308b\u3002 \u3053\u306e2\u3064\u306e\u8a00\u8449\u3092\u5408\u308f\u305b\u308b\u3068\u3001&#8221;\u4eba\u9593\u306b\u3064\u3044\u3066\u306e\u5b66\u554f &#8220;\u3068\u3044\u3046\u610f\u5473\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3057\u304b\u3057\u3001\u5e02\u5834\u8abf\u67fb\u306b\u304a\u3044\u3066\u306f\u3001\u3053\u306e\u8a00\u8449\u306e\u4f7f\u3044\u65b9\u306b\u82e5\u5e72\u306e\u30ba\u30ec\u304c\u3042\u308b\u3002 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400;\">\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30fb\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u306f\u3001\u5e74\u9f62\u3001\u6027\u5225\u3001\u53ce\u5165\u306a\u3069\u306e\u5909\u6570\u306b\u57fa\u3065\u3044\u305f<strong>\u5e02\u5834\u7d30\u5206\u5316<\/strong>\u624b\u6cd5\u3068\u5b9a\u7fa9\u3055\u308c\u308b\u3002 \u3053\u306e\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u3063\u3066\u3001\u4f01\u696d\u306f<a href=\"https:\/\/www.questionpro.com\/blog\/consumer-behavior-definition\/\">\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u3092<\/a>\u6b63\u78ba\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u3072\u3044\u3066\u306f\u696d\u7e3e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308b\u306e\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5e74\u9f62\u3001\u6027\u5225\u3001\u5b97\u6559\u3001\u5b66\u6b74\u306a\u3069\u306e\u4eba\u53e3\u7d71\u8a08\u5b66\u7684\u5c5e\u6027\u306f\u3001\u7814\u7a76\u306b\u304a\u3044\u3066\u4e0d\u53ef\u6b20\u306a\u5f79\u5272\u3092\u679c\u305f\u3059\u3002 \u65b0\u88fd\u54c1\u306e\u767a\u58f2\u3084\u5909\u66f4\u3001\u65b0\u30b5\u30fc\u30d3\u30b9\u306e\u5c0e\u5165\u306a\u3069\u3001\u4f01\u696d\u306f\u5e38\u306b\u5909\u5316\u3057\u7d9a\u3051\u308b\u5e02\u5834\u306b\u5bfe\u5fdc\u3057\u3001\u6700\u65b0\u306e\u60c5\u5831\u3092\u5f97\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3057\u305f\u304c\u3063\u3066\u3001\u4eba\u53e3\u30d9\u30fc\u30b9\u306e\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u304c\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5909\u5316\u306b\u5bfe\u3057\u3066\u3069\u306e\u3088\u3046\u306b\u632f\u308b\u821e\u3046\u304b\u3092\u7814\u7a76\u3059\u308b\u3053\u3068\u306f\u4e0d\u53ef\u6b20\u3067\u3042\u308b\u3002 \u3053\u306e\u5074\u9762\u306f\u3001\u4f01\u696d\u304c\u7af6\u5408\u4ed6\u793e\u306b\u5148\u884c\u3057\u3001\u3088\u308a\u826f\u3044\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u767a\u63ee\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-117469\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/04\/types-of-market-segmentation-min.jpg\" alt=\"\u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u7a2e\u985e\" width=\"900\" height=\"600\"><\/p>\n<h2>\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u7a2e\u985e<\/h2>\n<p>\u4eba\u53e3\u7d71\u8a08\u5b66\u7684\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u5bc6\u63a5\u306b\u95a2\u9023\u3059\u308b\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u3072\u3068\u3064\u306b\u3001\u5730\u7406\u7684\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u304c\u3042\u308b\u3002<\/p>\n<p>\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u4e2d\u306b\u306f\u3001\u3044\u304f\u3064\u304b\u306e\u5909\u6570\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>1.<strong>\u5e74\u9f62\u306b\u3088\u308b\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/strong>\u4eba\u53e3\u7d71\u8a08\u5b66\u7684\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u305f\u3081\u306e\u6700\u3082\u91cd\u8981\u306a\u5909\u6570\u306e1\u3064\u306f\u5e74\u9f62\u3067\u3042\u308b\u3002 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X\u4e16\u4ee3\u306f1965\u5e74\u304b\u30891981\u5e74\u306b\u304b\u3051\u3066\u751f\u307e\u308c\u305f\u4eba\u305f\u3061\u3067\u3059\u3002<\/p>\n<p>\u3057\u305f\u304c\u3063\u3066\u3001\u56e3\u584a\u306e\u4e16\u4ee3\u3068X\u4e16\u4ee3\u3092\u5bfe\u8c61\u306b\u3001\u540c\u3058\u6226\u7565\u7acb\u6848\u3067\u540c\u3058\u8cea\u554f\u3092\u3059\u308b\u3088\u3046\u306a<a href=\"https:\/\/www.questionpro.com\/blog\/what-is-market-research\/\">\u5e02\u5834<\/a>\u8abf\u67fb\u3067\u306f\u3001\u3053\u306e2\u3064\u306e\u4e16\u4ee3\u306e\u8003\u3048\u65b9\u3084\u884c\u52d5\u306b\u5927\u304d\u306a\u9694\u305f\u308a\u304c\u3042\u308b\u305f\u3081\u3001\u7d50\u8ad6\u306e\u51fa\u306a\u3044\u7d50\u679c\u306b\u306a\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u306e\u3067\u3059\u3002<\/p>\n<p>2.\u6027\u5225\u306b\u3088\u308b<strong>\u4eba\u53e3\u52d5\u614b\u306e\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/strong>\u3002\u7537\u6027\u3068\u5973\u6027\u3067\u306f\u3001\u5e02\u5834\u306e\u4ed5\u7d44\u307f\u306e\u6349\u3048\u65b9\u306b\u9055\u3044\u304c\u3042\u308b\u3002 \u5e02\u5834\u8abf\u67fb\u54e1\u3067\u3055\u3048\u30012\u3064\u306e\u30b0\u30eb\u30fc\u30d7\u306e\u7406\u6027\u306e\u9055\u3044\u3092\u306f\u3063\u304d\u308a\u3068\u8a8d\u8b58\u3057\u3001\u305d\u306e\u305f\u3081\u306b\u6027\u5225\u306b\u7279\u5316\u3057\u305f\u88fd\u54c1\u3092\u4f5c\u3063\u3066\u3044\u308b\u3002<\/p>\n<p>\u9999\u6c34\u3001\u6d0b\u670d\u3001\u9774\u3001\u305d\u3057\u3066\u8eca\u306b\u3082\u6027\u5225\u306e\u6307\u5b9a\u304c\u3042\u308a\u3001\u88fd\u54c1\u30e1\u30fc\u30ab\u30fc\u306f\u305d\u308c\u3092\u7406\u89e3\u3057\u305f\u4e0a\u3067\u4ed5\u4e8b\u3092\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>3.<strong>\u6240\u5f97\u306b\u57fa\u3065\u304f\u4eba\u53e3\u7d71\u8a08\u5b66\u7684\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/strong>\u3002\u6240\u5f97\u306f\u3001\u88fd\u54c1\u4fa1\u683c\u306e\u6c7a\u5b9a\u306b\u5f79\u7acb\u3064\u305f\u3081\u3001\u91cd\u8981\u306a\u5909\u6570\u3067\u3082\u3042\u308b\u3002 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src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/04\/demographic-segmentation-criteria-min.jpg\" alt=\"\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u57fa\u6e96\" width=\"900\" height=\"600\"><\/p>\n<h3><b>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u91cd\u8981\u6027<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u306a\u305c\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u304c\u5fc5\u8981\u306a\u306e\u304b\uff1f 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\/>\n3.<strong>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/strong>\u4eba\u53e3\u7d71\u8a08\u5b66\u7684\u306a\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u4f01\u696d\u304c\u3088\u308a\u826f\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u305f\u3081\u306b\u5e02\u5834\u30a2\u30a6\u30c8\u30ea\u30fc\u30c1\u3092\u958b\u767a\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<h3>\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30fb\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u77ed\u6240<\/h3>\n<p>1.<strong>\u524d\u63d0<\/strong>\u6761\u4ef6\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u540c\u3058\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30b0\u30eb\u30fc\u30d7\u306e\u6d88\u8cbb\u8005\u306f\u3001\u540c\u3058\u3088\u3046\u306a\u30cb\u30fc\u30ba\u3092\u6301\u3063\u3066\u3044\u308b\u3068\u3044\u3046\u524d\u63d0\u306b\u57fa\u3065\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u643a\u5e2f\u96fb\u8a71\u3092\u8cb7\u3046\u306b\u3057\u3066\u3082\u300130\u4ee3\u5168\u54e1\u304c\u540c\u3058\u30cb\u30fc\u30ba\u3092\u6301\u3063\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002 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