{"id":730887,"date":"2022-07-08T11:02:44","date_gmt":"2022-07-08T18:02:44","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/%e9%a1%a7%e5%ae%a2%e6%84%8f%e8%ad%98%e3%80%82%e9%a1%a7%e5%ae%a2%e6%84%8f%e8%ad%98%e3%81%a8%e3%81%af%e4%bd%95%e3%81%8b%e3%80%81%e3%81%9d%e3%81%ae%e6%ae%b5%e9%9a%8e%e3%81%a8%e4%be%8b\/"},"modified":"2023-09-05T03:57:20","modified_gmt":"2023-09-05T03:57:20","slug":"%e9%a1%a7%e5%ae%a2%e6%84%8f%e8%ad%98","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/ja\/%e9%a1%a7%e5%ae%a2%e6%84%8f%e8%ad%98\/","title":{"rendered":"\u9867\u5ba2\u610f\u8b58\u3002\u9867\u5ba2\u610f\u8b58\u3068\u306f\u4f55\u304b\u3001\u305d\u306e\u6bb5\u968e\u3068\u4f8b"},"content":{"rendered":"<p><span style=\"font-weight: 300;\">\u307e\u305a\u306f\u3001\u5f53\u305f\u308a\u524d\u306e\u3053\u3068\u304b\u3089\u59cb\u3081\u307e\u3057\u3087\u3046\u3002 \u3059\u3079\u3066\u306e\u4eba\u304c\u8cfc\u5165\u3059\u308b\u6e96\u5099\u304c\u3067\u304d\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002  <\/span><span style=\"font-weight: 300;\">\u304c\u3042\u308b\u304b\u3089\u8cb7\u3046\u306e\u3067\u3059\u3002  <\/span><b>\u89e3\u6c7a\u3057\u305f\u3044\u30cb\u30fc\u30ba<\/b><span style=\"font-weight: 300;\">\u3057\u304b\u3057\u3001\u591a\u304f\u306e\u5834\u5408\u3001\u79c1\u305f\u3061\u306f\u554f\u984c\u304c\u3042\u308b\u3053\u3068\u3092\u81ea\u899a\u3057\u3066\u3044\u306a\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002  <\/span><span style=\"font-weight: 300;\">\u9867\u5ba2\u610f\u8b58\u306f\u3001\u6700\u521d\u306e\u30b9\u30c6\u30c3\u30d7\u3067  <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-map\/\"><span style=\"font-weight: 300;\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc<\/span><\/a><span style=\"font-weight: 300;\"> \u3053\u306e\u3053\u3068\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u3092\u4fc3\u9032\u3059\u308b\u305f\u3081\u306e\u6226\u7565\u3067\u6210\u529f\u3057\u305f\u3044\u306e\u3067\u3042\u308c\u3070\u3001\u7279\u306b\u6ce8\u610f\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u3082\u3057\u3042\u306a\u305f\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u643a\u308f\u3063\u3066\u3044\u308b\u306e\u306a\u3089\u3001\u81ea\u554f\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002\u81ea\u5206\u304c\u4f55\u3092\u5fc5\u8981\u3068\u3057\u3066\u3044\u308b\u304b\u3082\u308f\u304b\u3089\u306a\u3044\u4eba\u305f\u3061\u306b\u5e83\u544a\u3092\u898b\u305b\u308b\u3053\u3068\u306b\u4f55\u306e\u610f\u5473\u304c\u3042\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f \u305d\u3057\u3066\u3001\u3082\u3057\u3042\u306a\u305f\u304c\u55b6\u696d\u8077\u306a\u3089\u3001\u307e\u3060\u3042\u306a\u305f\u306e\u88fd\u54c1\u304c\u5fc5\u8981\u306a\u306e\u304b\u3001\u4f55\u306e\u305f\u3081\u306b\u5fc5\u8981\u306a\u306e\u304b\u3055\u3048\u77e5\u3089\u306a\u3044\u4eba\u306b\u3001\u306a\u305c\u88fd\u54c1\/\u30b5\u30fc\u30d3\u30b9\u306e\u6700\u65b0\u60c5\u5831\u3092\u898b\u305b\u308b\u306e\u304b\u3001\u8003\u3048\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002  <\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u306f <\/span><b>\u30ad\u30fc<\/b><span style=\"font-weight: 300;\"> \u306f\u3001\u304a\u5ba2\u69d8\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u3084\u610f\u8b58\u306e\u9055\u3044\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3059\u3002 \u305d\u3057\u3066\u3001\u305d\u306e\u305f\u3081\u306b\u306f\u3001\u81ea\u5206\u306e\u3053\u3068\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002  <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/buyer-persona\/\"><br \/>\n  <span style=\"font-weight: 300;\">\u30d0\u30a4\u30e4\u30fc\u30da\u30eb\u30bd\u30ca<\/span><br \/>\n<\/a><span style=\"font-weight: 300;\">\u3092\u3001\u6700\u5927\u9650\u306e\u8a73\u7d30\u3055\u3068\u6b63\u78ba\u3055\u3067\u8868\u73fe\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u5f8c\u8005\u306f\u3001\u307e\u3055\u306b\u3053\u306e\u8a18\u4e8b\u3067\u8aad\u3093\u3067\u5b66\u307c\u3046\u3068\u3057\u3066\u3044\u308b\u3053\u3068\u306a\u306e\u3067\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u8ca9\u58f2\u6226\u7565\u3092\u6709\u76ca\u306a\u3082\u306e\u306b\u3057\u305f\u3044\u306e\u3067\u3042\u308c\u3070\u3001\u6ce8\u610f\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n<p style=\"text-align: center;\"><em><br \/>\n  <strong>\u306b\u3064\u3044\u3066\u5b66\u3076\uff1a<\/strong><br \/>\n<\/em> <a href=\"https:\/\/www.questionpro.com\/blog\/customer-first\/\"><br \/>\n  <em>\u5b8c\u74a7\u306a\u9867\u5ba2\u7b2c\u4e00\u4e3b\u7fa9\u6226\u7565<\/em><br \/>\n<\/a><\/p>\n<h2><span style=\"font-weight: 300;\">\u9867\u5ba2\u610f\u8b58\u3068\u306f\u4f55\u304b\uff1f<\/span><\/h2>\n<p><span style=\"font-weight: 300;\">\u9867\u5ba2\u610f\u8b58\u3068\u306f\u3001\u6f5c\u5728\u7684\u306a\u9867\u5ba2\u304c\u3001\u81ea\u5206\u306e\u554f\u984c\u3001\u75db\u307f\u306e\u30dd\u30a4\u30f3\u30c8\u3001\u53ef\u80fd\u306a\u89e3\u6c7a\u7b56\u3001\u3042\u306a\u305f\u306e\u88fd\u54c1\u3001\u305d\u3057\u3066\u3042\u306a\u305f\u304c\u305d\u306e\u554f\u984c\u3092\u3069\u306e\u3088\u3046\u306b\u89e3\u6c7a\u3067\u304d\u308b\u304b\u3092\u8a8d\u8b58\u3057\u3066\u3044\u308b\u5ea6\u5408\u3044\u3092\u6307\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u7c21\u5358\u306b\u8a00\u3046\u3068\u3001\u304a\u5ba2\u3055\u307e\u306b\u554f\u984c\u304c\u3042\u308b\u3053\u3068\u304c\u308f\u304b\u3089\u306a\u3051\u308c\u3070\u3001\u304a\u5ba2\u3055\u307e\u306f\u5546\u54c1\u3092\u8cb7\u3063\u3066\u306f\u304f\u308c\u307e\u305b\u3093\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u58f2\u308c\u308b\u305f\u3081\u306e\u79d8\u8a23\u306f\u3001\u300c\u6b63\u3057\u3044\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u3001\u6b63\u3057\u3044\u76f8\u624b\u306b\u3001\u6b63\u3057\u3044\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u9001\u308b\u3053\u3068\u300d\u3060\u3068\u805e\u3044\u305f\u3053\u3068\u304c\u3042\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002 \u305d\u3057\u3066\u3001\u305d\u308c\u306f\u4e16\u754c\u3067\u6700\u3082\u7406\u306b\u304b\u306a\u3063\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u305d\u306e\u305f\u3081\u306b\u306f\u3001\u307e\u305a\u81ea\u5206\u81ea\u8eab\u306b\u554f\u3044\u304b\u3051\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002 \u3042\u306a\u305f\u306e\u6f5c\u5728\u7684\u306a\u9867\u5ba2\u306f\u3001\u81ea\u5206\u305f\u3061\u304c\u554f\u984c\u3092\u62b1\u3048\u3066\u3044\u308b\u3053\u3068\u3092\u672c\u5f53\u306b\u77e5\u3063\u3066\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f \u5f7c\u3089\u306f\u6c17\u3065\u3044\u3066\u3044\u308b\u306e\u3060\u308d\u3046\u304b\uff1f<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u4eba\u306f\u3001\u8cfc\u5165\u306e\u6e96\u5099\u304c\u6574\u3046\u307e\u3067\u3001\u3055\u307e\u3056\u307e\u306a\u30b9\u30c6\u30c3\u30d7\u3092\u8e0f\u3080\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u3053\u308c\u3089\u306e\u30d5\u30a7\u30fc\u30ba\u306f\u3001\u4f01\u696d\u306e\u30bb\u30fc\u30eb\u30b9\uff0f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30d5\u30a1\u30cd\u30eb\u306b\u76f4\u63a5\u95a2\u4fc2\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u4f8b\u3048\u3070\u3001\u3042\u306a\u305f\u304c\u3044\u308d\u3044\u308d\u306a\u30b8\u30e0\u306e\u60c5\u5831\u3092\u63a2\u3057\u59cb\u3081\u308b\u306e\u306f\u3001\u89e3\u6c7a\u3057\u305f\u3044\u554f\u984c\u304c\u3042\u308b\u304b\u3089\u3067\u3059\u3002 \u79c1\u305f\u3061\u306f\u3001\u7d14\u7c8b\u306b\u697d\u3057\u3080\u305f\u3081\u306b\u30b8\u30e0\u306b\u901a\u3063\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002 \u901a\u5e38\u3001\u305d\u306e\u80cc\u666f\u306b\u306f\u7406\u7531\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u75e9\u305b\u305f\u3044\u304b\u3089\u3001\u4f53\u578b\u3092\u6574\u3048\u305f\u3044\u304b\u3089\u3001\u6c17\u5206\u3092\u826f\u304f\u3057\u305f\u3044\u304b\u3089\u3001\u5927\u4f1a\u306b\u5099\u3048\u305f\u3044\u304b\u3089\u3001\u306a\u3069\u306a\u3069\u3002 \u8cfc\u5165\u306e\u80cc\u666f\u306b\u306f\u3001\u5fc5\u305a\u7406\u7531\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8aad\u3080 <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/consumer-decision-journey\/\"><br \/>\n  <span style=\"font-weight: 400;\">\u6d88\u8cbb\u8005\u306e\u610f\u601d\u6c7a\u5b9a\u306e\u65c5<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span style=\"font-weight: 300;\">\u9867\u5ba2\u610f\u8b58\u306e5\u6bb5\u968e\u300d\u306e\u6982\u8981<\/span><\/h2>\n<ol>\n<li><span style=\"font-weight: 300;\"> <strong> \u5b8c\u5168\u306b\u7121\u81ea\u899a\u3002<\/strong>\u81ea\u5206\u304c\u554f\u984c\u3092\u62b1\u3048\u3066\u3044\u308b\u3053\u3068\u306b\u6c17\u3065\u3044\u3066\u3044\u306a\u3044\u305f\u3081\u3001\u3042\u306a\u305f\u3084\u3042\u306a\u305f\u306e\u89e3\u6c7a\u7b56\u3092\u77e5\u3089\u306a\u3044\u4eba\u3002<\/span><\/li>\n<li><span style=\"font-weight: 300;\"> <strong> Problem Aware\uff08\u554f\u984c\u610f\u8b58\uff09\u3002<\/strong>\u554f\u984c\u304c\u3042\u308b\u3053\u3068\u306f\u77e5\u3063\u3066\u3044\u308b\u304c\u3001\u305d\u306e\u554f\u984c\u306b\u5bfe\u3059\u308b\u89e3\u6c7a\u7b56\u304c\u3042\u308b\u3053\u3068\u3092\u77e5\u3089\u306a\u3044\u4eba\u3002<\/span><\/li>\n<li><span style=\"font-weight: 300;\"> <strong> \u89e3\u6c7a\u7b56\u3092\u610f\u8b58\u3057\u3066\u3044\u308b<\/strong>\u554f\u984c\u3092\u8a8d\u8b58\u3057\u3066\u3044\u308b\u4eba\u306f\u3001\u89e3\u6c7a\u7b56\u304c\u3042\u308b\u3053\u3068\u306f\u77e5\u3063\u3066\u3044\u308b\u304c\u3001\u307e\u3060\u305d\u308c\u3092\u9078\u3093\u3067\u304a\u3089\u305a\u3001\u307e\u305f\u3042\u306a\u305f\u306e\u88fd\u54c1\u3082\u77e5\u3089\u306a\u3044\u3002<\/span><\/li>\n<li><span style=\"font-weight: 300;\"> <strong> \u30d7\u30ed\u30c0\u30af\u30c8\u30a2\u30a6\u30a7\u30a2\u3002<\/strong>\u3042\u306a\u305f\u306e\u88fd\u54c1\u306b\u3064\u3044\u3066\u3059\u3067\u306b\u77e5\u3063\u3066\u3044\u308b\u304c\u3001\u305d\u308c\u304c\u81ea\u5206\u306e\u554f\u984c\u3092\u89e3\u6c7a\u3057\u3066\u304f\u308c\u308b\u306e\u304b\u3069\u3046\u304b\u3001\u5b8c\u5168\u306b\u306f\u78ba\u4fe1\u3057\u3066\u3044\u306a\u3044\u4eba\u3002 \u7570\u8b70\u7533\u3057\u7acb\u3066\u306b\u53d6\u308a\u7d44\u3080\u5fc5\u8981\u304c\u3042\u308b\u3002<\/span><\/li>\n<li><span style=\"font-weight: 300;\"> <strong> \u5b8c\u5168\u306b\u8a8d\u8b58\u3057\u3066\u3044\u308b\u3002<\/strong>\u6700\u5f8c\u306b\u3001\u3042\u306a\u305f\u306e\u88fd\u54c1\u306b\u3064\u3044\u3066\u591a\u304f\u306e\u60c5\u5831\u3092\u77e5\u3063\u3066\u3044\u308b\u4eba\u306f\u3001\u3059\u3067\u306b\u8cfc\u5165\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u304c\u3001\u6700\u5f8c\u306e\u4e00\u62bc\u3057\u3092\u5fc5\u8981\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 300;\">\u304a\u5ba2\u69d8\u306e\u610f\u8b58\u30ec\u30d9\u30eb\u306b\u5fdc\u3058\u3066\u3001\u81ea\u793e\u304c\u3069\u306e\u3088\u3046\u306a\u6226\u7565\u3092\u3068\u308b\u3079\u304d\u304b\u3092\u77e5\u3063\u3066\u3044\u305f\u3060\u304f\u305f\u3081\u306b\u3001\u305d\u308c\u305e\u308c\u306e\u6bb5\u968e\u3092\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u8981\u3059\u308b\u306b\u3001\u304a\u5ba2\u69d8\u304c\u554f\u984c\u610f\u8b58\u3092\u6301\u3066\u3070\u6301\u3064\u307b\u3069\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u30bb\u30fc\u30eb\u30b9\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u3088\u308a\u30c0\u30a4\u30ec\u30af\u30c8\u306b\u884c\u3048\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/span><\/p>\n<blockquote>\n<p class=\"p1\">\u3053\u306e\u30ac\u30a4\u30c9\u3067\u3001\u72ec\u81ea\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u69cb\u7bc9\u3059\u308b\u65b9\u6cd5\u3092\u5b66\u3073\u307e\u3057\u3087\u3046\u3002 \u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc \u5730\u56f3\u3092\u898b\u308b<\/p>\n<\/blockquote>\n<h2><span style=\"font-weight: 300;\">\u306a\u305c\u3001\u9867\u5ba2\u610f\u8b58\u306e5\u6bb5\u968e\u3092\u77e5\u308b\u3053\u3068\u304c\u91cd\u8981\u306a\u306e\u304b\uff1f<\/span><\/h2>\n<p><span style=\"font-weight: 300;\">\u3072\u3068\u3064\u3060\u3051\u7406\u89e3\u3057\u3066\u307b\u3057\u3044\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002 \u3059\u3079\u3066\u306e\u4eba\u304c\u540c\u3058\u3088\u3046\u306b\u8cfc\u5165\u306e\u6e96\u5099\u3092\u3057\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u3059\u3067\u306b\u8cfc\u5165\u3092\u8003\u3048\u3066\u3044\u308b\u4eba\u3082\u3044\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u5927\u534a\u306f\u554f\u984c\u89e3\u6c7a\u306e\u305f\u3081\u306b\u63a2\u3057\u3066\u3044\u308b\u306e\u3067\u3059\u3002 \u5f7c\u3089\u306f\u307e\u3060\u81ea\u5206\u304c\u6301\u3063\u3066\u3044\u308b\u3053\u3068\u306b\u6c17\u3065\u3044\u3066\u3044\u306a\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u3064\u307e\u308a\u3001\u30b3\u30fc\u30eb\u30c9\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\uff08\u898b\u77e5\u3089\u306c\u4eba\uff09\u3092\u30a6\u30a9\u30fc\u30e0\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\uff08\u3042\u306a\u305f\u3092\u3059\u3067\u306b\u77e5\u3063\u3066\u3044\u308b\u4eba\uff09\u3001\u30db\u30c3\u30c8\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\uff08\u3042\u306a\u305f\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u77e5\u3063\u3066\u3044\u308b\u4eba\uff09\u3078\u3068\u5909\u5316\u3055\u305b\u308b\u3053\u3068\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u305d\u306e\u305f\u3081\u3001\u3059\u3079\u3066\u306e\u4eba\u306b\u540c\u3058\u30e1\u30c3\u30bb\u30fc\u30b8\u3067\u8a71\u3059\u3053\u3068\u306f\u5927\u304d\u306a\u9593\u9055\u3044\u3067\u3059\u3002 \u304a\u5ba2\u69d8\u304c\u6301\u3064\u3055\u307e\u3056\u307e\u306a\u610f\u8b58\u30ec\u30d9\u30eb\u306b\u5408\u308f\u305b\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002 \u305d\u308c\u305e\u308c\u306e\u30b9\u30c6\u30fc\u30b8\u306b\u5408\u308f\u305b\u305f\u6226\u7565\u3092\u3068\u308b\u3053\u3068\u304c\u3001\u30d3\u30b8\u30cd\u30b9\u3092\u9ed2\u5b57\u5316\u3055\u305b\u308b\u9375\u306e\u4e00\u3064\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u3082\u3046\u3072\u3068\u3064\u7406\u89e3\u3057\u3066\u304a\u304b\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u306e\u306f\u3001\u4eba\u3005\u306f\u88fd\u54c1\u3092\u8cb7\u3046\u306e\u3067\u306f\u306a\u304f\u3001\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u8cb7\u3046\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u671d\u3001\u51fa\u52e4\u524d\u306b\u30b3\u30fc\u30d2\u30fc\u3092\u8cb7\u3046\u306e\u306f\u3001\u7d14\u7c8b\u306a\u697d\u3057\u307f\u306e\u305f\u3081\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u7720\u304f\u306a\u3089\u306a\u3044\u3088\u3046\u306b\u3001\u6ce8\u610f\u6df1\u304f\u3001\u305d\u3057\u3066\u305d\u308c\u306b\u3088\u3063\u3066\u751f\u7523\u6027\u3092\u9ad8\u3081\u308b\u305f\u3081\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u3057\u305f\u304c\u3063\u3066\u3001\u307e\u305a\u6700\u521d\u306b\u5e38\u306b\u81ea\u5206\u306b\u554f\u3044\u304b\u3051\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u306e\u306f\u3001\u3042\u306a\u305f\u306e\u88fd\u54c1\u306f\u3069\u3093\u306a\u554f\u984c\u3092\u89e3\u6c7a\u3059\u308b\u306e\u304b\u3001\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 300;\">\u9867\u5ba2\u610f\u8b58\u306e5\u3064\u306e\u30b9\u30c6\u30fc\u30b8  <\/span><\/h2>\n<p><span style=\"font-weight: 300;\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u884c\u3046\u524d\u306b\u3001\u9867\u5ba2\u306e\u8a8d\u77e5\u5ea6\u3092\u77e5\u308b\u3053\u3068\u306f\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002 \u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u6f5c\u5728\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u9069\u5207\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u793a\u3059\u305f\u3081\u306b\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002 \u5e83\u544a\u3067\u3069\u3093\u306a\u4eba\u306b\u30a4\u30f3\u30d1\u30af\u30c8\u3092\u4e0e\u3048\u308b\u304b\u3092\u660e\u78ba\u306b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u306e\u3067\u3059\u3002  <\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u58f2\u308b\u52aa\u529b\u3092\u3059\u308b\u3088\u308a\u3082\u3001\u3042\u306a\u305f\u3092\u77e5\u3063\u3066\u3082\u3089\u3046\u3053\u3068\u3001\u3042\u306a\u305f\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u76f8\u624b\u306e\u554f\u984c\u89e3\u6c7a\u306b\u3069\u306e\u3088\u3046\u306b\u5f79\u7acb\u3064\u304b\u3092\u7406\u89e3\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u306b\u91cd\u70b9\u3092\u7f6e\u304f\u3079\u304d\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u6f5c\u5728\u9867\u5ba2\u304c\u8cfc\u5165\u3059\u308b\u307e\u3067\u306e\u3055\u307e\u3056\u307e\u306a\u610f\u8b58\u30ec\u30d9\u30eb\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u8a2d\u5b9a\u3057\u305f\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002 \u4ee5\u4e0b\u306e\u70b9\u306b\u7740\u76ee\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">\u6f5c\u5728\u9867\u5ba2\u306e\u58f0\u306b\u8033\u3092\u50be\u3051\u308b\u3002 What do you want?\u306e\u3088\u3046\u306a\u8cea\u554f\u306b\u7b54\u3048\u3066\u304f\u3060\u3055\u3044\u3002 \u5f7c\u3089\u306f\u4f55\u3092\u6050\u308c\u3066\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f \u5f7c\u3089\u306f\u4f55\u3092\u7591\u554f\u306b\u601d\u3063\u3066\u3044\u308b\u306e\u3060\u308d\u3046\u3002<\/span><\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u3002 \u8981\u70b9\u3092\u62bc\u3055\u3048\u3001\u7387\u76f4\u3067\u7c21\u6f54\u306a\u8868\u73fe\u304c\u5fc5\u8981\u3067\u3059\u3002 \u3042\u307e\u308a\u8003\u3048\u3055\u305b\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3002<\/span><\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">\u58f2\u308a\u305f\u3044\u300d\u3067\u306f\u306a\u304f\u300c\u8cb7\u3044\u305f\u3044\u300d\u3068\u3044\u3046\u6c17\u6301\u3061\u306b\u91cd\u304d\u3092\u7f6e\u304f\u3002<\/span><\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5229\u70b9\u3092\u5f37\u8abf\u3059\u308b\u3053\u3068\u306b\u529b\u3092\u6ce8\u304e\u307e\u3057\u3087\u3046\u3002<\/span><\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">\u3042\u306a\u305f\u304c\u58f2\u3063\u3066\u3044\u308b\u3082\u306e\u306f\u3001\u5f7c\u3089\u306e\u554f\u984c\u3092\u89e3\u6c7a\u3059\u308b\u6700\u5584\u306e\u65b9\u6cd5\u3067\u3042\u308a\u3001\u5f7c\u3089\u306e\u5e78\u798f\u3092\u5411\u4e0a\u3055\u305b\u308b\u3082\u306e\u3067\u3042\u308b\u3068\u611f\u3058\u3066\u3082\u3089\u3046\u3053\u3068\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 300;\">\u3067\u306f\u3001\u6f5c\u5728\u9867\u5ba2\u306e\u610f\u8b58\u306e5\u3064\u306e\u6bb5\u968e\u3092\u305d\u308c\u305e\u308c\u6398\u308a\u4e0b\u3052\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 300;\">1.\u7121\u81ea\u899a<\/span><\/h3>\n<p><span style=\"font-weight: 300;\">\u304a\u5ba2\u69d8\u306f\u3001\u81ea\u5206\u304c\u554f\u984c\u3092\u62b1\u3048\u3066\u3044\u308b\u3053\u3068\u3092\u672c\u5f53\u306b\u7406\u89e3\u3057\u3066\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f \u554f\u984c\u304c\u3042\u308b\u3053\u3068\u3055\u3048\u77e5\u3089\u306a\u3044\u304a\u5ba2\u69d8\u304c\u3001\u3069\u3046\u3084\u3063\u3066\u3042\u306a\u305f\u304b\u3089\u8cfc\u5165\u3059\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u3053\u306e\u6bb5\u968e\u3067\u306f\u3001\u6f5c\u5728\u7684\u306a\u9867\u5ba2\u306f\u5168\u304f\u4f55\u3082\u77e5\u3089\u306a\u3044\u72b6\u614b\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u81ea\u5206\u305f\u3061\u304c\u554f\u984c\u3092\u62b1\u3048\u3066\u3044\u308b\u3053\u3068\u306b\u6c17\u3065\u3044\u3066\u3044\u306a\u3044\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u3042\u306a\u305f\u306e\u3053\u3068\u3082\u3001\u3042\u306a\u305f\u306e\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u3053\u3068\u3082\u77e5\u3089\u306a\u3044\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u305d\u306e\u305f\u3081\u3001\u81ea\u5206\u305f\u3061\u306e\u554f\u984c\u3092\u89e3\u6c7a\u3059\u308b\u65b9\u6cd5\u304c\u3042\u308b\u3053\u3068\u306b\u307e\u3063\u305f\u304f\u6c17\u3065\u3044\u3066\u3044\u306a\u3044\u306e\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u4eba\u751f\u3084\u30d3\u30b8\u30cd\u30b9\u304c\u3059\u3079\u3066\u3046\u307e\u304f\u3044\u3063\u3066\u3044\u308b\u3068\u601d\u3063\u3066\u3044\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u3053\u306e\u30bf\u30a4\u30d7\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\/\u30b3\u30fc\u30eb\u30c9\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306f\u3001\u5909\u63db\u3059\u308b\u306e\u304c\u6700\u3082\u56f0\u96e3\u3067\u3059\u304c\u3001\u305d\u308c\u306f\u5927\u898f\u6a21\u306a\u5e02\u5834\u3067\u3042\u308b\u305f\u3081\u3001\u304a\u91d1\u304c\u3042\u308b\u5834\u6240\u3067\u3059\u3002  <\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u91cd\u8981\u306a\u306e\u306f\u3001\u3053\u306e\u5c64\u306b\u3044\u304b\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u304b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002 \u591a\u304f\u306e\u5e83\u544a\u304c\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u4e3b\u8981\u306a\u30da\u30a4\u30f3\u30dd\u30a4\u30f3\u30c8\u306b\u7126\u70b9\u3092\u5f53\u3066\u305f\u8cea\u554f\u3067\u59cb\u307e\u308b\u3053\u3068\u306b\u304a\u6c17\u3065\u304d\u3067\u3057\u3087\u3046\u304b\u3002 \u6050\u6016\u306f\u4eba\u9593\u306e\u6700\u3082\u5f37\u3044\u611f\u60c5\u306e\u4e00\u3064\u3067\u3059\u304b\u3089\u3001\u3053\u306e\u5c64\u304c\u62b1\u3048\u3066\u3044\u308b\u554f\u984c\u3092\u5f37\u8abf\u3059\u308b\u306e\u3082\u4e00\u3064\u306e\u9078\u629e\u80a2\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u3082\u3046\u4e00\u3064\u306e\u65b9\u6cd5\u306f\u3001\u793e\u4f1a\u7684\u8a3c\u660e\u3084\u7d71\u8a08\u7684\u30c7\u30fc\u30bf\u3092\u4f7f\u3063\u3066\u3001\u540c\u3058\u5883\u9047\u306e\u4eba\u304c\u305f\u304f\u3055\u3093\u3044\u308b\u3053\u3068\u3092\u793a\u3057\u3001\u8003\u3048\u3055\u305b\u308b\u3053\u3068\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">&#8220;\u591a\u304f\u306e\u4eba\u304c\u3053\u306e\u3088\u3046\u306a\u72b6\u6cc1\u306b\u3042\u308b\u306e\u306a\u3089\u3001\u79c1\u3082\u3082\u3063\u3068\u60c5\u5831\u3092\u63a2\u3057\u305f\u65b9\u304c\u3044\u3044\u306e\u304b\u3082\u3057\u308c\u306a\u3044&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u3082\u3046\u4e00\u3064\u306e\u65b9\u6cd5\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u4e3b\u8981\u306a\u554f\u984c\u306b\u95a2\u9023\u3059\u308b\u7269\u8a9e\u3092\u63a1\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u3064\u306a\u304c\u308a\u3092\u611f\u3058\u3055\u305b\u3001\u5f37\u529b\u306a\u611f\u60c5\u3084\u6d1e\u5bdf\u3092\u547c\u3073\u8d77\u3053\u3059\u3053\u3068\u3067\u3059\u3002  <\/span><\/p>\n<h3><span style=\"font-weight: 300;\">2.\u554f\u984c\u610f\u8b58\u3092\u6301\u3063\u3066\u3044\u308b<\/span><\/h3>\n<p><span style=\"font-weight: 300;\">\u3053\u306e\u6bb5\u968e\u3067\u306f\u3001\u6f5c\u5728\u9867\u5ba2\u306f\u3059\u3067\u306b\u554f\u984c\u304c\u3042\u308b\u3053\u3068\u306f\u77e5\u3063\u3066\u3044\u308b\u304c\u3001\u89e3\u6c7a\u7b56\u304c\u3042\u308b\u3053\u3068\u306f\u77e5\u3089\u306a\u3044\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u5f7c\u3089\u306e\u982d\u306e\u4e2d\u304c\u3084\u3063\u3068\u6574\u7406\u3055\u308c\u305f\u306e\u3067\u3059\u3002 \u30cb\u30fc\u30ba\u304c\u3042\u308b\u3053\u3068\u306f\u8a8d\u8b58\u3057\u3066\u3044\u308b\u304c\u3001\u305d\u308c\u3092\u30ab\u30d0\u30fc\u3067\u304d\u308b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u307e\u3060\u77e5\u3089\u306a\u3044\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u3053\u306e\u5c64\u3078\u306e\u30bb\u30fc\u30eb\u30b9\u306e\u9375\u306f\u3001\u81ea\u5206\u3082\u7d4c\u9a13\u3057\u305f\u3053\u3068\u3067\u3001\u5f7c\u3089\u306e\u6c17\u6301\u3061\u304c\u308f\u304b\u308b\u3068\u3044\u3046\u3053\u3068\u3092\u4f1d\u3048\u308b\u3053\u3068\u3067\u3059\u3002 \u305d\u306e\u305f\u3081\u306b\u306f\u3001\u7406\u60f3\u306e\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u30da\u30a4\u30f3\u30dd\u30a4\u30f3\u30c8\u3092\u6df1\u304f\u6398\u308a\u4e0b\u3052\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002 \u3053\u306e\u6bb5\u968e\u3067\u306f\u3001<a href=\"https:\/\/www.questionpro.com\/blog\/empathy-map\/\">\u30a8\u30f3\u30d1\u30b7\u30fc\u30fb\u30de\u30c3\u30d7\u304c<\/a>\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3059\u3002<\/span><\/p>\n<p style=\"text-align: center;\"><strong>\u306b\u3064\u3044\u3066\u5b66\u3076<\/strong> <a href=\"https:\/\/www.questionpro.com\/blog\/client-management\/\" data-rich-text-format-boundary=\"true\">\u9867\u5ba2\u7ba1\u7406<\/a><\/p>\n<p><span style=\"font-weight: 300;\">\u3088\u304f\u8003\u3048\u3066\u307f\u3088\u3046\u3002 \u554f\u984c\u304c\u8d77\u304d\u305f\u3068\u304d\u3001\u307e\u305a\u4f55\u3092\u3057\u307e\u3059\u304b\uff1f \u60c5\u5831\u3092\u63a2\u3059\u3001\u3067\u3059\u306d\u3002 \u305d\u3057\u3066\u3001\u305d\u308c\u3092\u3069\u3053\u3067\u63a2\u3059\u306e\u304b\uff1f \u307b\u3068\u3093\u3069\u306e\u4eba\u304cGoogle\u3068\u7b54\u3048\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u4f8b\u3048\u3070\u3001\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u4fe1\u983c\u3092\u7bc9\u304f\u305f\u3081\u306b\u3001\u305d\u308c\u3089\u306e\u554f\u984c\u3092\u89e3\u6c7a\u3059\u308b\u6559\u80b2\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002  <\/span><\/p>\n<h3><span style=\"font-weight: 300;\">3.\u89e3\u6c7a\u7b56\u3092\u610f\u8b58\u3059\u308b<\/span><\/h3>\n<p><span style=\"font-weight: 300;\">\u3053\u306e\u30ec\u30d9\u30eb\u306e\u8a8d\u8b58\u3067\u306f\u3001\u6f5c\u5728\u9867\u5ba2\u306f\u3059\u3067\u306b\u81ea\u5206\u305f\u3061\u306e\u554f\u984c\u304c\u4f55\u3067\u3042\u308b\u304b\u3092\u77e5\u3063\u3066\u304a\u308a\u3001\u89e3\u6c7a\u7b56\u304c\u3042\u308b\u3053\u3068\u3082\u77e5\u3063\u3066\u3044\u307e\u3059\u304c\u3001\u7d76\u5bfe\u7684\u306a\u89e3\u6c7a\u7b56\u3092\u77e5\u3089\u306a\u3044\u306e\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u4eba\u306f\u554f\u984c\u304c\u3042\u308b\u3053\u3068\u3092\u77e5\u308b\u3068\u3001\u305d\u308c\u3092\u89e3\u6c7a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 \u305d\u306e\u305f\u3081\u3001\u305d\u308c\u3089\u3092\u3088\u308a\u3088\u304f\u89e3\u6c7a\u3067\u304d\u308b\u88fd\u54c1\u306f\u4f55\u304b\u3068\u3044\u3046\u7814\u7a76\u304c\u59cb\u307e\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u6e80\u305f\u3055\u308c\u3066\u3044\u306a\u3044\u30cb\u30fc\u30ba\u304c\u3042\u308b\u3053\u3068\u3092\u610f\u8b58\u3059\u308b\u3053\u3068\u3067\u3001\u6e29\u5ea6\u304c\u4e0a\u304c\u308a\u3001\u6f5c\u5728\u9867\u5ba2\u304c\u8cfc\u5165\u306b\u8fd1\u3065\u304f\u306e\u3067\u3059\u3002  <\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u3082\u3057\u5f7c\u3089\u304c\u3042\u306a\u305f\u3068\u4e00\u7dd2\u306b\u65c5\u3092\u3057\u3066\u304d\u305f\u306e\u306a\u3089\u3001\u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3059\u308b\u4fe1\u983c\u306f\u3088\u308a\u6df1\u3044\u3082\u306e\u306b\u306a\u3063\u3066\u3044\u308b\u3053\u3068\u3067\u3057\u3087\u3046\u3002 \u76f8\u624b\u306e\u8033\u76ee\u3092\u96c6\u3081\u305f\u304b\u3089\u306b\u306f\u3001\u305d\u3046\u3057\u305f\u3044\u3067\u3059\u3088\u306d\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">\u6f5c\u5728\u7684\u306a\u8cfc\u5165\u8005\u306e\u554f\u984c\u304c\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u3088\u3063\u3066\u3069\u306e\u3088\u3046\u306b\u89e3\u6c7a\u3055\u308c\u308b\u304b\u3092\u793a\u3059\u3002<\/span><\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">\u7af6\u5408\u4ed6\u793e\u306b\u8ca0\u3051\u306a\u3044\u88fd\u54c1\u3092\u8f1d\u304b\u305b\u308b<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 300;\">\u3053\u306e\u6642\u70b9\u3067\u306f\u3001\u307e\u305a\u4f55\u3088\u308a\u3082\u81ea\u793e\u306e\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u7d39\u4ecb\u3057\u3001\u9078\u3093\u3067\u3082\u3089\u3048\u308b\u7406\u7531\u3092\u4f1d\u3048\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u3053\u3053\u3067\u306f\u3001\u3046\u307e\u304f\u3044\u304f\u53ef\u80fd\u6027\u306e\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u7a2e\u985e\u3092\u3044\u304f\u3064\u304b\u7d39\u4ecb\u3057\u307e\u3059\u3002  <\/span><\/p>\n<ul>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">\u793e\u4f1a\u7684\u8a3c\u62e0<\/span><\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">\u30a2\u30d5\u30a1\u30e1\u30fc\u30b7\u30e7\u30f3<\/span><\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">\u7814\u7a76\u4e8b\u4f8b<\/span><\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">\u304a\u5ba2\u69d8\u306e\u58f0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 300;\">\u3042\u308b\u7a0b\u5ea6\u592a\u3063\u3066\u3044\u308b\u4eba\u304c5\u30ad\u30ed\u75e9\u305b\u305f\u3044\u3068\u601d\u3063\u305f\u5834\u5408\u3092\u60f3\u50cf\u3057\u3066\u304f\u3060\u3055\u3044\u3002 \u3055\u307e\u3056\u307e\u306a\u30c0\u30a4\u30a8\u30c3\u30c8\u3001\u30b8\u30e0\u3001\u30e9\u30f3\u30cb\u30f3\u30b0\u3001\u8179\u90e8\u632f\u52d5\u30de\u30b7\u30f3\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u89e3\u6c7a\u7b56\u304c\u3042\u308b\u3053\u3068\u306f\u3054\u5b58\u3058\u3067\u3057\u3087\u3046\u3002 \u554f\u984c\u306f\u3001\u89e3\u6c7a\u7b56\u304c\u591a\u3059\u304e\u3066\u3001\u3069\u308c\u304c\u81ea\u5206\u306b\u3068\u3063\u3066\u30d9\u30b9\u30c8\u306a\u306e\u304b\u308f\u304b\u3089\u306a\u3044\u3053\u3068\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u3042\u306a\u305f\u306e\u4f7f\u547d\u306f\u3001\u306a\u305c\u3042\u306a\u305f\u306e\u4f1a\u793e\u306e\u88fd\u54c1\u304c\u7af6\u5408\u4ed6\u793e\u3088\u308a\u3082\u512a\u308c\u3066\u3044\u308b\u306e\u304b\u3092\u7406\u89e3\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u3067\u3059\u3002 \u305d\u306e\u305f\u3081\u306b\u306f\u3001\u76f8\u624b\u306e\u611f\u60c5\u3092\u547c\u3073\u8d77\u3053\u3059\u3053\u3068\u304c\u5fc5\u8981\u306a\u306e\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u3082\u3057\u3042\u306a\u305f\u304c\u9867\u5ba2\u610f\u8b58\u306b\u3064\u3044\u3066\u8aad\u3080\u306e\u304c\u597d\u304d\u306a\u3089\u3001\u6b21\u306e\u3053\u3068\u3092\u77e5\u308b\u3068\u9762\u767d\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002 <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/brand-measurement\/\"><br \/>\n  <span style=\"font-weight: 300;\">\u9867\u5ba2\u306f\u3069\u306e\u3088\u3046\u306b\u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u8a55\u4fa1\u3057\u3066\u3044\u308b\u306e\u304b<\/span><br \/>\n<\/a><span style=\"font-weight: 300;\">.<\/span><\/p>\n<h3><span style=\"font-weight: 300;\">4.\u88fd\u54c1\u306e\u8a8d\u77e5\u5ea6<\/span><\/h3>\n<p><span style=\"font-weight: 300;\">\u3059\u3067\u306b\u30af\u30ec\u30b8\u30c3\u30c8\u30ab\u30fc\u30c9\u3092\u6301\u3061\u3001\u8cfc\u5165\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u6f5c\u5728\u9867\u5ba2\u304c\u3044\u308b\u306e\u3067\u3059\u304c\u3001\u5f7c\u3089\u306b\u306f\u5f8c\u62bc\u3057\u304c\u5fc5\u8981\u306a\u306e\u3067\u3059\u3002 \u4eca\u3001\u5f7c\u3089\u306f\u6bd4\u8f03\u691c\u8a0e\u3092\u3057\u3066\u3044\u308b\u6700\u4e2d\u306a\u306e\u3067\u3001\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u304c\u30d9\u30b9\u30c8\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3067\u3042\u308b\u3053\u3068\u3092\u30a2\u30d4\u30fc\u30eb\u3059\u308b\u6642\u306a\u306e\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u3064\u307e\u308a\u3001\u3053\u308c\u307e\u3067\u4ee5\u4e0a\u306b\u3001\u81ea\u5206\u306e\u88fd\u54c1\u304c\u4ed6\u3068\u6bd4\u3079\u3066\u3088\u308a\u30cb\u30fc\u30ba\u306b\u5408\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u7d0d\u5f97\u3055\u305b\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u306e\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u305d\u306e\u305f\u3081\u306b\u306f\u3001\u88fd\u54c1\u4e2d\u5fc3\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3057\u3001\u7af6\u5408\u88fd\u54c1\u3068\u5dee\u5225\u5316\u3067\u304d\u308b\u5177\u4f53\u7684\u306a\u7279\u5fb4\u3084\u5229\u70b9\u3092\u5f37\u8abf\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 \u3053\u306e\u610f\u8b58\u30ec\u30d9\u30eb\u3067\u4f7f\u3048\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u7a2e\u985e\u306f\u3001\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">\u7121\u6599\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u3059\u3002<\/span><\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">\u88fd\u54c1\u30ec\u30d3\u30e5\u30fc<\/span><\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">\u30a2\u30f3\u30dc\u30c3\u30af\u30b9<\/span><\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">\u88fd\u54c1\u6bd4\u8f03<\/span><\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">\u30c7\u30e2\u306e\u69d8\u5b50<\/span><\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">\u88fd\u54c1\u306e\u30a6\u30a9\u30fc\u30af\u30b9\u30eb\u30fc\u3002<\/span><\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">\u30cf\u30a6\u30c4\u30fc\u30ac\u30a4\u30c9<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 300;\"><a href=\"https:\/\/www.questionpro.com\/blog\/customer-growth\/\">\u9867\u5ba2\u6210\u9577<\/a>\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u5b8c\u6210\u3055\u305b\u308b\u3053\u3068\u304c\u5fc5\u9808\u3067\u3042\u308a\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u6559\u80b2\u3059\u308b\u305f\u3081\u306b\u4fe1\u983c\u3092\u7bc9\u304d\u7d9a\u3051\u308b\u5fc5\u8981\u304c\u3042\u308b\u306e\u3067\u3059\u3002 \u4fa1\u5024\u3042\u308b\u9b45\u529b\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u3059\u308b\u3053\u3068\u306f\u3001\u5fc3\u306b\u7559\u3081\u3066\u304a\u304f\u3079\u304d\u3053\u3068\u3067\u3059\u3002  <\/span><\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/survey-templates\/brand-awareness-survey\"><br \/>\n  <span style=\"font-weight: 300;\">\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u8abf\u67fb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u4f7f\u3063\u3066\u307f\u308b<\/span><br \/>\n<\/a><span style=\"font-weight: 300;\">(CTA)<\/span><\/p>\n<h3><span style=\"font-weight: 300;\">5.\u6700\u3082\u610f\u8b58\u3057\u3066\u3044\u308b\u3053\u3068<\/span><\/h3>\n<p><span style=\"font-weight: 300;\">\u304a\u3081\u3067\u3068\u3046\u3054\u3056\u3044\u307e\u3059\u3002 \u3042\u306a\u305f\u306f\u3001\u6f5c\u5728\u7684\u306a\u9867\u5ba2\u304c\u554f\u984c\u3092\u62b1\u3048\u3066\u3044\u308b\u3053\u3068\u3092\u77e5\u3089\u306a\u3044\u72b6\u614b\u304b\u3089\u3001\u5b9f\u969b\u306e\u9867\u5ba2\u306b\u306a\u308b\u5bf8\u524d\u307e\u3067\u6301\u3063\u3066\u3044\u3063\u305f\u306e\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u3053\u306e\u6bb5\u968e\u3067\u306f\u3001\u5f7c\u3089\u306f\u3059\u3067\u306b\u3042\u306a\u305f\u306e\u3053\u3068\u3092\u77e5\u308a\u3001\u88fd\u54c1\u306b\u95a2\u3059\u308b\u60c5\u5831\u3092\u6301\u3063\u3066\u3044\u3066\u3001\u8cfc\u5165\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u306e\u3067\u3059\u304c\u3001\u30af\u30ec\u30b8\u30c3\u30c8\u30ab\u30fc\u30c9\u3092\u5f15\u304d\u51fa\u3059\u305f\u3081\u306e\u6700\u5f8c\u306e\u5f8c\u62bc\u3057\u304c\u5fc5\u8981\u306a\u306e\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u5f7c\u3089\u306f\u3059\u3067\u306b\u77e5\u3063\u3066\u3044\u3066\u3001\u305d\u308c\u4ee5\u4e0a\u306e\u60c5\u5831\u306f\u5fc5\u8981\u306a\u3044\u304b\u3089\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u5f7c\u3089\u306f\u3059\u3067\u306b\u3042\u306a\u305f\u306e\u8ca9\u58f2\u30da\u30fc\u30b8\u3092\u898b\u3066\u304a\u308a\u3001\u8cfc\u5165\u30dc\u30bf\u30f3\u307e\u3067\u62bc\u3057\u3066\u3044\u308b\u306e\u3067\u3059\u304c\u3001\u305d\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u5b8c\u4e86\u3057\u3066\u3044\u307e\u305b\u3093\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u5f7c\u3089\u304c\u5fc5\u8981\u3068\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u7a2e\u985e\u306f<\/span><\/p>\n<ul>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">\u53cd\u8ad6\u3092\u6e1b\u3089\u3059\u305f\u3081\u306e\u4fdd\u8a3c<\/span><\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">\u30dc\u30fc\u30ca\u30b9<\/span><\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">\u9001\u6599\u7121\u6599<\/span><\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">\u30d0\u30f3\u30c9\u30eb\u30fb\u30aa\u30d5\u30a1\u30fc<\/span><\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">\u5272\u5f15\u60c5\u5831<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 300;\">\u8996\u8074\u8005\u306b\u76f4\u63a5\u8cfc\u5165\u306e\u52d5\u6a5f\u3092\u4e0e\u3048\u308b\u3053\u3068\u304c\u3001\u6700\u9ad8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u306a\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 300;\">\u7d50\u8ad6<\/span><\/h2>\n<p><span style=\"font-weight: 300;\">\u3067\u306f\u3001\u5b66\u3093\u3060\u3053\u3068\u3092\u7c21\u5358\u306b\u30a6\u30a9\u30fc\u30af\u30b9\u30eb\u30fc\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u5b9f\u884c\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u6f5c\u5728\u9867\u5ba2\u306e5\u3064\u306e\u610f\u8b58\u30ec\u30d9\u30eb\u3092\u77e5\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 \u305d\u308c\u305e\u308c\u3001\u8cfc\u5165\u30d7\u30ed\u30bb\u30b9\u3092\u69cb\u6210\u3059\u308b5\u3064\u306e\u30d5\u30a7\u30fc\u30ba\u306b\u5bfe\u5fdc\u3057\u3066\u3044\u307e\u3059\u3002  <\/span><\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">\u610f\u8b58\u30ec\u30d9\u30eb\u3068\u306f\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u304c\u62b1\u3048\u3066\u3044\u308b\u554f\u984c\u3084\u5e02\u5834\u306b\u5b58\u5728\u3059\u308b\u53ef\u80fd\u6027\u306e\u3042\u308b\u89e3\u6c7a\u7b56\u306b\u3064\u3044\u3066\u3001\u3069\u306e\u7a0b\u5ea6\u306e\u77e5\u8b58\u3092\u6301\u3063\u3066\u3044\u308b\u304b\u3068\u3044\u3046\u3053\u3068\u3067\u3042\u308b\u3002  <\/span><\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">\u3042\u306a\u305f\u306e\u3053\u3068\u3092\u77e5\u3089\u306a\u3044\u4eba\u3082\u3044\u308c\u3070\u3001\u77e5\u3063\u3066\u3044\u308b\u4eba\u3082\u3044\u308b\u3067\u3057\u3087\u3046\u304c\u3001\u3069\u306e\u4eba\u3082\u3042\u306a\u305f\u3092\u4fe1\u983c\u3059\u308b\u305f\u3081\u306b\u3001\u3042\u306a\u305f\u306e\u3053\u3068\u3092\u3082\u3063\u3068\u77e5\u308b\u5fc5\u8981\u304c\u3042\u308b\u306e\u3067\u3059\u3002  <\/span><\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">\u305d\u308c\u305e\u308c\u306e\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u304c\u6301\u3064\u610f\u8b58\u306e\u9ad8\u3055\u306b\u5fdc\u3058\u3066\u3001\u305d\u3053\u306b\u5411\u3051\u3066\u767a\u4fe1\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u3063\u3066\u3044\u304f\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002  <\/span><\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">\u5404\u8cfc\u8cb7\u6bb5\u968e\u306b\u304a\u3051\u308b\u30d7\u30ed\u30b9\u30da\u30af\u30c8\u306e\u884c\u52d5\u3084\u610f\u8b58\u30ec\u30d9\u30eb\u3092\u7406\u89e3\u3057\u3066\u3053\u305d\u3001\u30bb\u30fc\u30eb\u30b9\u3092\u6210\u529f\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 300;\">QuestionPro CX\u3067\u9867\u5ba2\u610f\u8b58\u3092\u6e2c\u5b9a\u3059\u308b<\/span><\/h2>\n<p><span style=\"font-weight: 300;\">QuestionPro\u3067\u306f\u3001\u304a\u5ba2\u69d8\u306e\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u3066\u3001\u591a\u304f\u306e\u30ab\u30b9\u30bf\u30e0\u30b5\u30fc\u30d9\u30a4\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002 \u30a2\u30f3\u30b1\u30fc\u30c8\u306e\u4f5c\u6210\u3092\u59cb\u3081\u308b\u524d\u306b\u3001\u4ee5\u4e0b\u306e\u70b9\u306b\u7559\u610f\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">\u30bf\u30fc\u30b2\u30c3\u30c8\u306f\u8ab0\u306a\u306e\u304b\uff1f<\/span><\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">\u30a2\u30f3\u30b1\u30fc\u30c8\u3067\u306f\u3069\u306e\u3088\u3046\u306a\u88fd\u54c1\u304c\u53d6\u308a\u4e0a\u3052\u3089\u308c\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/span><\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">\u53ce\u96c6\u3057\u305f\u30c7\u30fc\u30bf\u3092\u3069\u306e\u3088\u3046\u306b\u6d3b\u7528\u3057\u3001\u304a\u5ba2\u69d8\u306e\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u3066\u3044\u304f\u306e\u304b\u3002<\/span><\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">\u30a2\u30f3\u30b1\u30fc\u30c8\u3078\u306e\u53c2\u52a0\u7387\u3092\u9ad8\u3081\u308b\u8cea\u554f\u3068\u306f\uff1f<\/span><\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">\u53c2\u52a0\u8005\u3092\u5897\u3084\u3059\u305f\u3081\u306e\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u304c\u5fc5\u8981\u306a\u306e\u304b\uff1f<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 300;\">\u6f5c\u5728\u9867\u5ba2\u304c\u88fd\u54c1\u3084\u63d0\u4f9b\u7269\u3092\u77e5\u3063\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u77e5\u308b\u6700\u826f\u306e\u65b9\u6cd5\u306e1\u3064\u306f\u3001\u5358\u306b\u5f7c\u3089\u306b\u5c0b\u306d\u308b\u3053\u3068\u3067\u3059\u3002 <\/span><a href=\"https:\/\/www.questionpro.com\/cx\/\"><br \/>\n  <span style=\"font-weight: 300;\">QuestionPro CX <\/span><br \/>\n<\/a><span style=\"font-weight: 300;\">\u306f\u3001\u9867\u5ba2\u306b\u95a2\u3059\u308b\u3088\u308a\u826f\u3044\u6d1e\u5bdf\u3092\u5f97\u308b\u305f\u3081\u306b\u5f79\u7acb\u3064\u9867\u5ba2\u7d4c\u9a13\u7ba1\u7406\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002 <\/span> <\/p>\n<p><span style=\"font-weight: 300;\">\u30a2\u30f3\u30b1\u30fc\u30c8\u306e\u4f5c\u6210\u304b\u3089\u30eb\u30fc\u30d7\u3092\u9589\u3058\u308b\u307e\u3067\u3001<a 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