{"id":735455,"date":"2022-07-18T09:00:42","date_gmt":"2022-07-18T16:00:42","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/%e3%83%90%e3%82%a4%e3%83%a4%e3%83%bc%e3%82%b8%e3%83%a3%e3%83%bc%e3%83%8b%e3%83%bc%e3%80%82%e5%ae%9a%e7%be%a9%e3%80%81%e9%87%8d%e8%a6%81%e6%80%a7%e3%80%81%e3%82%b9%e3%83%86%e3%83%bc%e3%82%b8\/"},"modified":"2023-05-05T17:41:40","modified_gmt":"2023-05-05T17:41:40","slug":"%e3%83%90%e3%82%a4%e3%83%a4%e3%83%bc%e3%82%b8%e3%83%a3%e3%83%bc%e3%83%8b%e3%83%bc%e3%80%82%e5%ae%9a%e7%be%a9%e3%80%81%e9%87%8d%e8%a6%81%e6%80%a7%e3%80%81%e3%82%b9%e3%83%86%e3%83%bc%e3%82%b8","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/ja\/%e3%83%90%e3%82%a4%e3%83%a4%e3%83%bc%e3%82%b8%e3%83%a3%e3%83%bc%e3%83%8b%e3%83%bc%e3%80%82%e5%ae%9a%e7%be%a9%e3%80%81%e9%87%8d%e8%a6%81%e6%80%a7%e3%80%81%e3%82%b9%e3%83%86%e3%83%bc%e3%82%b8\/","title":{"rendered":"\u30d0\u30a4\u30e4\u30fc\u30ba\u30b8\u30e3\u30fc\u30cb\u30fc\uff1a\u5b9a\u7fa9\u3001\u91cd\u8981\u6027\u3001\u30b9\u30c6\u30fc\u30b8"},"content":{"rendered":"<p><span style=\"font-weight: 300;\">\u3042\u306a\u305f\u306f\u3001\u6f5c\u5728\u7684\u306a\u6d88\u8cbb\u8005\u304c\u8cfc\u5165\u3092\u691c\u8a0e\u3059\u308b\u524d\u306b\u3001\u3069\u306e\u3088\u3046\u306a\u60c5\u5831\u3092\u6c42\u3081\u3066\u3044\u308b\u304b\u3001\u3042\u308b\u3044\u306f\u6c17\u306b\u3057\u3066\u3044\u308b\u304b\u3092\u77e5\u3063\u3066\u3044\u307e\u3059\u304b\uff1f  <\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u30d0\u30a4\u30e4\u30fc\u306f\u591a\u304f\u306e\u5834\u5408\u3001\u5fc5\u8981\u306a\u3082\u306e\u304b\u3089\u59cb\u3081\u3066\u3001\u6700\u7d42\u7684\u306b\u305d\u306e\u5fc5\u8981\u6027\u306b\u5408\u81f4\u3059\u308b\u3001\u3042\u308b\u3044\u306f\u89e3\u6c7a\u3059\u308b\u305f\u3081\u306b\u8cfc\u5165\u3092\u6c7a\u5b9a\u3057\u307e\u3059\u3002 \u3082\u3057\u307e\u3060\u306a\u3089\u3001\u8cfc\u5165\u610f\u601d\u306e\u524d\u306b\u8d77\u3053\u308b\u3059\u3079\u3066\u306e\u3053\u3068\u306b\u7d30\u5fc3\u306e\u6ce8\u610f\u3092\u6255\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u30d0\u30a4\u30e4\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3068\u306f\u4f55\u304b\u3001\u305d\u3057\u3066\u305d\u306e3\u3064\u306e\u30b9\u30c6\u30fc\u30b8\u306b\u3064\u3044\u3066\u3001\u4e8b\u4f8b\u3092\u4ea4\u3048\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002 \u826f\u3044\u8aad\u66f8\u3092!<\/span><span style=\"font-weight: 300;\"> <\/span><\/p>\n<h2><span style=\"font-weight: 300;\">\u30d0\u30a4\u30e4\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3068\u306f\uff1f  <\/span><\/h2>\n<p><span style=\"font-weight: 300;\">\u30d0\u30a4\u30e4\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306f\u3001\u6f5c\u5728\u7684\u306a\u6d88\u8cbb\u8005\u304c\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8ca9\u58f2\u306b\u8ee2\u63db\u3059\u308b\u307e\u3067\u306b\u884c\u3046\u80fd\u52d5\u7684\u306a\u691c\u7d22\u30d7\u30ed\u30bb\u30b9\u306e\u3053\u3068\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u79c1\u305f\u3061\u304c\u76ee\u6307\u3059\u306e\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u3084 <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/buyer-persona\/\"><br \/>\n  <span style=\"font-weight: 300;\">\u30d0\u30a4\u30e4\u30fc\u30da\u30eb\u30bd\u30ca<\/span><br \/>\n<\/a><span style=\"font-weight: 300;\">\u306b\u3001\u305d\u308c\u305e\u308c\u306e\u30d5\u30a7\u30fc\u30ba\u3067\u6700\u9069\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3057\u3001\u6700\u7d42\u7684\u306a\u8cfc\u5165\u30fb\u5951\u7d04\u3078\u3068\u5c0e\u304f\u3053\u3068\u3067\u3059\u3002 <\/span> <\/p>\n<p><span style=\"font-weight: 300;\">\u305d\u306e\u305f\u3081\u306b\u306f\u3001\u6700\u9069\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u30b3\u30fc\u30eb\u30c8\u30a5\u30a2\u30af\u30b7\u30e7\u30f3\u306e\u9078\u5b9a\u304c\u4e0d\u53ef\u6b20\u3067\u3042\u308a\u3001\u81ea\u7136\u3068\u6b21\u306e\u30d5\u30a7\u30fc\u30ba\u306b\u79fb\u884c\u3057\u3066\u3044\u304f\u3053\u3068\u306b\u306a\u308b\u306e\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u3053\u3053\u3067\u91cd\u8981\u306a\u3053\u3068\u306f\u3001\u30d0\u30a4\u30e4\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3068\u306f <\/span><b>\u3068\u306f\u7570\u306a\u308b\u6982\u5ff5\u3067\u3042\u308a<\/b><span style=\"font-weight: 300;\">\u3068\u306f\u7570\u306a\u308b\u6982\u5ff5\u3067\u3042\u308b\u3053\u3068\u3092\u8ff0\u3079\u3066\u304a\u304d\u307e\u3059\u3002 <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-map\/\"><br \/>\n  <span style=\"font-weight: 300;\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc<\/span><br \/>\n<\/a><span style=\"font-weight: 300;\">. \u30d0\u30a4\u30e4\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306f\u5358\u306b\u8ca9\u58f2\u3092\u6210\u7acb\u3055\u305b\u308b\u3053\u3068\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u3066\u3044\u307e\u3059\u304c\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306f\u6d88\u8cbb\u8005\u3092\u983b\u7e41\u306b\u8cfc\u5165\u3059\u308b\u3088\u3046\u306b\u3057\u3001\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u306e\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u306b\u5909\u3048\u308b\u3053\u3068\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<blockquote>\n<p class=\"p1\">\u307e\u305f\u3001\u3053\u3061\u3089\u306e\u30ac\u30a4\u30c9\u3092\u3054\u89a7\u3044\u305f\u3060\u304f\u3068\u3001\u81ea\u4f5c\u306e\u65b9\u6cd5\u304c\u308f\u304b\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002 <a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-guide\/\"><br \/>\n  <span class=\"s1\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7<\/span><br \/>\n<\/a>.<\/p>\n<\/blockquote>\n<h2><span style=\"font-weight: 300;\">\u30d0\u30a4\u30e4\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u30b9\u30c6\u30fc\u30b8<\/span><\/h2>\n<p><span style=\"font-weight: 300;\">\u6d88\u8cbb\u8005\u304c\u6700\u7d42\u7684\u306b\u8cfc\u5165\u3059\u308b\u307e\u3067\u306e\u6bb5\u968e\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u3001\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002 \u306a\u305c\uff1f \u3069\u306e\u3088\u3046\u306a\u95a2\u4fc2\u3067\u3042\u308b\u304b\u3089\u3053\u305d\u3001\u305d\u308c\u305e\u308c\u306e\u30b9\u30c6\u30fc\u30b8\u3067\u914d\u4fe1\u3055\u308c\u308b\u60c5\u5831\u3084\u4f01\u696d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306f\u7570\u306a\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u524d\u8ff0\u3057\u305f\u3088\u3046\u306b\u3001\u30d0\u30a4\u30e4\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306f\u300c\u8a8d\u77e5\u300d\u300c\u691c\u8a0e\u300d\u300c\u6c7a\u5b9a\u300d\u306e\u6bb5\u968e\u3092\u7d4c\u308b\u3002 \u305d\u308c\u305e\u308c\u306e\u610f\u5473\u3092\u898b\u3066\u3001\u305d\u306e\u5f8c\u306b\u4f8b\u984c\u3067\u304a\u3055\u3089\u3044\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-439975\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/07\/buyer-joruney-stages.jpg\" alt=\"\u30d0\u30a4\u30e4\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u30b9\u30c6\u30fc\u30b8\" width=\"992\" height=\"452\"><\/span><\/p>\n<p><span style=\"font-weight: 300;\"><strong>1.\u6c17\u3065\u304d\u306e\u6bb5\u968e\u3002<\/strong>\u5177\u4f53\u7684\u306a\u554f\u984c\u3084\u30cb\u30fc\u30ba\u306e\u767a\u898b\u3002 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\u30d0\u30a4\u30e4\u30fc\u306e\u8cea\u554f\u306f\u3001\u3069\u306e\u3088\u3046\u306b\u89e3\u6c7a\u3059\u308b\u306e\u304b\u3001\u3069\u306e\u3088\u3046\u306a\u9078\u629e\u80a2\u304c\u3042\u308b\u306e\u304b\u3001\u7af6\u5408\u3088\u308a\u4fa1\u683c\u304c\u512a\u308c\u3066\u3044\u308b\u306e\u304b\uff08\u3044\u306a\u3044\u306e\u304b\uff09\u306a\u3069\u3001\u89e3\u6c7a\u7b56\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u305f\u3082\u306e\u3067\u3059\u3002  <\/span><\/p>\n<p><span style=\"font-weight: 300;\"><strong>3.\u610f\u601d\u6c7a\u5b9a\u306e\u6bb5\u968e<\/strong>\u8cfc\u8cb7\u6c7a\u5b9a\u3068\u306f\u3001\u898b\u8fbc\u307f\u5ba2\u304c\u7279\u5b9a\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u9078\u629e\u3057\u3001\u9867\u5ba2\u306b\u306a\u308d\u3046\u3068\u3059\u308b\u77ac\u9593\u3067\u3042\u308b\u3002 \u610f\u601d\u6c7a\u5b9a\u306e\u6bb5\u968e\u3067\u306f\u3001\u8abf\u67fb\u3057\u305f\u9078\u629e\u80a2\u306e\u4e2d\u304b\u3089\u6700\u9069\u306a\u30d6\u30e9\u30f3\u30c9\u3092\u9078\u629e\u3059\u308b\u3053\u3068\u306b\u95a2\u5fc3\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u8cfc\u8cb7\u30b5\u30a4\u30af\u30eb\u306e\u5404\u6bb5\u968e\u3067\u3069\u306e\u3088\u3046\u306a\u8cea\u554f\u304c\u3042\u308b\u306e\u304b\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u305d\u308c\u305e\u308c\u306e\u8cea\u554f\u306b\u5bfe\u3057\u3066\u5177\u4f53\u7684\u306a\u6559\u80b2\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3057\u3001\u554f\u984c\u306b\u5bfe\u3059\u308b\u5177\u4f53\u7684\u306a\u56de\u7b54\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u305d\u3057\u3066\u3001\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u306b\u304a\u3051\u308b\u3082\u3046\u3072\u3068\u3064\u306e\u9375\u304c\u3053\u3053\u306b\u3042\u308a\u307e\u3059\u3002<\/span><a href=\"https:\/\/www.questionpro.com\/blog\/user-persona\/\"><br \/>\n  <span style=\"font-weight: 300;\">\u30e6\u30fc\u30b6\u30fc\u30da\u30eb\u30bd\u30ca<\/span><br \/>\n<\/a><span style=\"font-weight: 300;\">. \u7406\u60f3\u306e\u9867\u5ba2\u306f\u8ab0\u306a\u306e\u304b\u3001\u305d\u306e\u7279\u5fb4\u3084\u8981\u671b\u3001\u60a9\u307f\u3092\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u30d0\u30a4\u30e4\u30fc\u30da\u30eb\u30bd\u30ca\u306e\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u306f\u5fc5\u9808\u3067\u3059\u3002 \u3053\u308c\u306f\u3001\u898b\u8fbc\u307f\u5ba2\u304c\u3069\u306e\u3088\u3046\u306a\u8cea\u554f\u3092\u3057\u3066\u3044\u308b\u304b\u3092\u5224\u65ad\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002  <\/span><\/p>\n<h2><span style=\"font-weight: 300;\">\u30d0\u30a4\u30e4\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u4f8b<\/span><\/h2>\n<p><span style=\"font-weight: 300;\">\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u304c\u3001e\u30b3\u30de\u30fc\u30b9\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u30a6\u30a7\u30d6\u30c7\u30b6\u30a4\u30f3\u3068\u6700\u9069\u5316\u30b5\u30fc\u30d3\u30b9\u3092\u4e00\u8cab\u3057\u3066\u63d0\u4f9b\u3057\u3066\u3044\u308b\u3068\u60f3\u50cf\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002 \u6f5c\u5728\u7684\u306a\u9867\u5ba2\u3092\u7372\u5f97\u3057\u305f\u3044\u3002 \u305d\u306e\u5834\u5408\u3001\u30d0\u30a4\u30e4\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u5404\u30d5\u30a7\u30fc\u30ba\u306b\u304a\u3044\u3066\u3001\u5f7c\u3089\u304c\u6c42\u3081\u3066\u3044\u308b\u3082\u306e\u3092\u63d0\u4f9b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><b>\u610f\u8b58\u3059\u308b\u3053\u3068\u3002  <\/b><span style=\"font-weight: 300;\">\u6f5c\u5728\u7684\u306a\u9867\u5ba2\u306f\u3001\u81ea\u793e\u306eE\u30b3\u30de\u30fc\u30b9\u306e\u58f2\u4e0a\u304c\u505c\u6ede\u3057\u3066\u3044\u308b\u3001\u3042\u308b\u3044\u306f\u4e0b\u304c\u308a\u59cb\u3081\u3066\u3044\u308b\u3068\u611f\u3058\u3066\u3044\u307e\u3059\u3002 \u5f7c\u3089\u306f\u3001\u81ea\u5206\u305f\u3061\u306e\u554f\u984c\u306e\u539f\u56e0\u304c\u4f55\u3067\u3042\u308b\u304b\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3067\u691c\u7d22\u3057\u59cb\u3081\u308b\u3002  <\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u4f8b\u4f8b\u3048\u3070\u3001E\u30b3\u30de\u30fc\u30b9\u3067\u58f2\u4e0a\u3092\u4e0a\u3052\u308b\u305f\u3081\u306e\u30d2\u30f3\u30c8\u3084\u30c6\u30af\u30cb\u30c3\u30af\u3092\u63b2\u8f09\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b\u3002<\/span><\/p>\n<p><b>\u691c\u8a0e\u3059\u308b\u3002<\/b><span style=\"font-weight: 300;\">\u8cb7\u3044\u624b\u304c\u554f\u984c\u3092\u8a8d\u8b58\u3057\u3001\u53ef\u80fd\u306a\u89e3\u6c7a\u7b56\u3092\u691c\u8a0e\u3057\u3066\u3044\u308b\u4eca\u3001\u5f7c\u3089\u306e\u30cb\u30fc\u30ba\u306b\u6700\u9069\u306a\u89e3\u6c7a\u7b56\u3092\u5c0e\u304f\u305f\u3081\u306b\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u95a2\u3059\u308b\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u6642\u3067\u3059\u3002 <\/span> <\/p>\n<p><span style=\"font-weight: 300;\">\u4f8b\u5f7c\u3089\u306f\u3001Web\u30c7\u30b6\u30a4\u30f3\u3084\u6700\u9069\u5316\u30b5\u30fc\u30d3\u30b9\u4e8b\u696d\u306e\u5fc5\u8981\u6027\u3092\u77e5\u308a\u3001Ads\u3084\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u30d6\u30ed\u30b0\u306e\u8a18\u4e8b\u3067\u3042\u306a\u305f\u306e\u4f1a\u793e\u306b\u95a2\u3059\u308b\u60c5\u5831\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002  <\/span><\/p>\n<p><b>\u6c7a\u5b9a<\/b><span style=\"font-weight: 300;\">:\u6700\u7d42\u6bb5\u968e\u3067\u306f\u3001\u6d88\u8cbb\u8005\u304c\u671b\u3080\u901a\u308a\u306e\u5177\u4f53\u7684\u306a\u89e3\u6c7a\u7b56\u3092\u63d0\u793a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 <\/span> <\/p>\n<p><span style=\"font-weight: 300;\">\u4f8b\u30ef\u30f3\u30b7\u30fc\u30c8\u306e\u63d0\u4f9b\u3001\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3001\u7af6\u5408\u3068\u306e\u6a5f\u80fd\u6bd4\u8f03\u3001\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u306a\u3069\u3002 \u898b\u8fbc\u307f\u5ba2\u3092\u4f5c\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3082\u306e  <\/span><a href=\"https:\/\/www.questionpro.com\/cx\/why\/5-pillars.html\"><br \/>\n  <span style=\"font-weight: 300;\">\u4f53\u9a13\u3059\u308b<\/span><br \/>\n<\/a><span style=\"font-weight: 300;\">\u3092\u4f53\u9a13\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u3068\u306e\u95a2\u308f\u308a\u3092\u6df1\u3081\u3066\u304f\u3060\u3055\u3044\u3002 <\/span> <\/p>\n<blockquote><p><span style=\"font-weight: 300;\">\u30d0\u30a4\u30e4\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306b\u3064\u3044\u3066\u8aad\u3080\u306e\u304c\u597d\u304d\u306a\u65b9\u306f\u3001\u6b21\u306e\u3088\u3046\u306a\u3053\u3068\u3092\u5b66\u3076\u3068\u697d\u3057\u3044\u3068\u611f\u3058\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002 <\/span><span style=\"font-weight: 300;\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3068<a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-vs-customer-experience\/\">\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\uff1a\u305d\u306e\u9055\u3044\u3084<\/a> <a href=\"https:\/\/www.questionpro.com\/blog\/car-buyer-journey\/\">\u8eca\u306e\u30d0\u30a4\u30e4\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306b\u3064\u3044\u3066<\/a><\/span><\/p><\/blockquote>\n<h2><span style=\"font-weight: 300;\">B2B\u30bb\u30af\u30bf\u30fc\u306b\u304a\u3051\u308b\u30d0\u30a4\u30e4\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc  <\/span><\/h2>\n<p><span style=\"font-weight: 300;\">B2B\u306e\u5206\u91ce\u3067\u306f\u3001\u5c02\u9580\u5bb6\u540c\u58eb\u306e\u95a2\u4fc2\u304c\u7bc9\u304b\u308c\u3001\u4fe1\u983c\u306b\u5927\u304d\u304f\u4f9d\u5b58\u3059\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002 B2B\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3001\u30d6\u30ed\u30b0\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3092\u901a\u3058\u3066\u3001\u3053\u306e\u57fa\u672c\u7684\u306a\u67f1\u3092\u69cb\u7bc9\u3059\u308b\u6a5f\u4f1a\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u73fe\u5728\u3067\u306f\u300180%\u4ee5\u4e0a\u306e\u4f01\u696d\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u30c1\u30e3\u30cd\u30eb\u304b\u3089\u8cfc\u8cb7\u6d3b\u52d5\u3092\u958b\u59cb\u3057\u3066\u3044\u307e\u3059\u3002 \u305d\u306e\u305f\u3081\u3001\u30d0\u30a4\u30e4\u30fc\u30ba\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u30b9\u30c6\u30fc\u30b8\u306b\u5fdc\u3058\u3066\u3001\u898b\u8fbc\u307f\u5ba2\u304c\u8ab0\u3067\u3001\u4f55\u3092\u5fc5\u8981\u3068\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u8003\u616e\u3057\u3001\u554f\u984c\u89e3\u6c7a\u306b\u7740\u624b\u3059\u308b\u5834\u3082\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3067\u3042\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">B2B\u5206\u91ce\u306e\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306f\u9577\u304f\u3001\u8907\u96d1\u3067\u3059\u3002 \u3053\u308c\u306f\u3001\u30d0\u30a4\u30e4\u30fc\u304c\u88fd\u54c1\u306e\u30ea\u30b5\u30fc\u30c1\u306b\u6642\u9593\u3092\u304b\u3051\u3001\u3042\u3089\u3086\u308b\u89d2\u5ea6\u304b\u3089\u5206\u6790\u3057\u3001\u6c7a\u5b9a\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u4e3b\u306a\u7406\u7531\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u3053\u306e\u3088\u3046\u306a\u696d\u754c\u306e\u5546\u6d41\u306e\u7279\u6b8a\u6027\u304b\u3089\u3001\u305d\u308c\u3089\u306e\u30d0\u30a4\u30e4\u30fc\u3092\u652f\u63f4\u3059\u308b\u3053\u3068\u306b\u7126\u70b9\u3092\u5f53\u3066\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u304c\u5fc5\u8981\u3067\u3059\u3002 \u3064\u307e\u308a\u3001\u8cfc\u8cb7\u30b5\u30a4\u30af\u30eb\u306e\u5404\u6bb5\u968e\u306b\u304a\u3051\u308b\u30d0\u30a4\u30e4\u30fc\u30da\u30eb\u30bd\u30ca\u306e\u7279\u6027\u3068\u5f7c\u3089\u306e\u8cea\u554f\u3092\u8003\u616e\u3057\u305f\u6226\u7565\u3067\u3059\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 300;\">\u7d50\u8ad6<\/span><\/h2>\n<p><span style=\"font-weight: 300;\">\u6700\u5f8c\u306b\u3001\u8cb7\u3044\u624b\u306e\u30cb\u30fc\u30ba\u3092\u7406\u89e3\u3057\u3001\u6700\u9069\u306a\u65b9\u6cd5\u3067\u53d6\u308a\u7d44\u3080\u3053\u3068\u304c\u91cd\u8981\u3067\u3042\u308b\u3002  <\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u7d50\u5c40\u3001\u5404\u30d5\u30a7\u30fc\u30ba\u3067\u6d88\u8cbb\u8005\u306e\u5074\u306b\u5bc4\u308a\u6dfb\u3044\u3001\u65c5\u306e\u9014\u4e2d\u3067\u5fc5\u8981\u306a\u60c5\u5831\u3092\u7684\u78ba\u306b\u63d0\u4f9b\u3059\u308b\u3053\u3068\u306a\u306e\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u3053\u308c\u306f\u7c21\u5358\u306a\u3053\u3068\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002 \u307b\u3068\u3093\u3069\u30e6\u30fc\u30c8\u30d4\u30a2\u306a\u306e\u3067\u3001\u79c1\u305f\u3061\u304c\u52aa\u529b\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u306e\u306f  <\/span><a href=\"https:\/\/www.questionpro.com\/cx\/why\/journey-mapping.html\"><br \/>\n  <span style=\"font-weight: 300;\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d4\u30f3\u30b0<\/span><br \/>\n<\/a><span style=\"font-weight: 300;\">\u3092\u4f5c\u6210\u3057\u3001\u9867\u5ba2\u4f53\u9a13\u3092\u7406\u89e3\u3057\u3001\u3069\u306e\u3088\u3046\u306b\u6539\u5584\u3067\u304d\u308b\u304b\u3092\u691c\u8a0e\u3057\u307e\u3059\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 300;\">QuestionPro CX\u304c\u9867\u5ba2\u4f53\u9a13\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u3069\u306e\u3088\u3046\u306a\u3053\u3068\u3092\u652f\u63f4\u3059\u308b\u304b<\/span><\/h2>\n<p><span style=\"font-weight: 300;\">QuestionPro CX\u306f\u3001\u5b9f\u7528\u7684\u306a\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u5c0e\u304d\u51fa\u3059\u30c4\u30fc\u30eb\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u6d88\u8cbb\u8005\u306b\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u4f53\u9a13\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u5224\u65ad\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u3068\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002  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href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1063&amp;sourceRef=home-cx\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb<\/button><br \/>\n<\/a><\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u3042\u306a\u305f\u306f\u3001\u6f5c\u5728\u7684\u306a\u6d88\u8cbb\u8005\u304c\u8cfc\u5165\u3092\u691c\u8a0e\u3059\u308b [&hellip;]<\/p>\n","protected":false},"author":41,"featured_media":715114,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1194,1188],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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