{"id":789730,"date":"2022-05-20T18:24:54","date_gmt":"2022-05-21T01:24:54","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/%e3%82%ab%e3%82%b9%e3%82%bf%e3%83%9e%e3%83%bc%e3%82%b8%e3%83%a3%e3%83%bc%e3%83%8b%e3%83%bc%e3%83%a2%e3%83%8b%e3%82%bf%e3%83%bc%ef%bc%9a%e5%ae%9a%e7%be%a9%e3%80%81%e3%83%84%e3%83%bc%e3%83%ab%e3%80%81\/"},"modified":"2022-05-20T18:24:54","modified_gmt":"2022-05-20T18:24:54","slug":"%e3%82%ab%e3%82%b9%e3%82%bf%e3%83%9e%e3%83%bc%e3%82%b8%e3%83%a3%e3%83%bc%e3%83%8b%e3%83%bc%e3%83%a2%e3%83%8b%e3%82%bf%e3%83%bc%ef%bc%9a%e5%ae%9a%e7%be%a9%e3%80%81%e3%83%84%e3%83%bc%e3%83%ab%e3%80%81","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/ja\/%e3%82%ab%e3%82%b9%e3%82%bf%e3%83%9e%e3%83%bc%e3%82%b8%e3%83%a3%e3%83%bc%e3%83%8b%e3%83%bc%e3%83%a2%e3%83%8b%e3%82%bf%e3%83%bc%ef%bc%9a%e5%ae%9a%e7%be%a9%e3%80%81%e3%83%84%e3%83%bc%e3%83%ab%e3%80%81\/","title":{"rendered":"\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30e2\u30cb\u30bf\u30fc\uff1a\u5b9a\u7fa9\u3001\u30c4\u30fc\u30eb\u3001\u91cd\u8981\u6027"},"content":{"rendered":"<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306f\u76f4\u7dda\u7684\u306a\u30d7\u30ed\u30bb\u30b9\u3067\u3042\u308b\u3053\u3068\u306f\u307b\u3068\u3093\u3069\u3042\u308a\u307e\u305b\u3093\u3002 \u7d44\u7e54\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u3046\u307e\u304f\u76e3\u8996\u3059\u308b\u305f\u3081\u306b\u3001\u6642\u9593\u3001\u30b3\u30df\u30c3\u30c8\u30e1\u30f3\u30c8\u3001\u4e00\u9023\u306e\u30c4\u30fc\u30eb\u306a\u3069\u306e\u30ea\u30bd\u30fc\u30b9\u3092\u5fc5\u8981\u3068\u3057\u307e\u3059\u3002<\/p>\n<p>\u305d\u3053\u3067\u3001\u672c\u65e5\u306e\u8a18\u4e8b\u3067\u306f\u3001<a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-map\/\" target=\"_blank\" rel=\"noopener\">\u9867\u5ba2\u3068<\/a>\u30d6\u30e9\u30f3\u30c9\u306e\u5404\u63a5\u70b9\u3067\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u4f53\u9a13\u3092\u78ba\u4fdd\u3059\u308b\u305f\u3081\u306b\u3001<a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-map\/\" target=\"_blank\" rel=\"noopener\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092<\/a>\u30e2\u30cb\u30bf\u30fc\u3059\u308b\u305f\u3081\u306e\u4e3b\u306a\u30c4\u30fc\u30eb\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h2>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30e2\u30cb\u30bf\u30fc\u3068\u306f\uff1f<\/h2>\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\uff08CJM\uff09\u3068\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u5206\u6790\u30fb\u8a55\u4fa1\u3059\u308b\u4f53\u7cfb\u7684\u306a\u6d3b\u52d5\u3067\u3042\u308b\u3002 CJM\u306f\u3001\u6d88\u8cbb\u8005\u3068\u30d3\u30b8\u30cd\u30b9\u30c1\u30e3\u30cd\u30eb\uff08\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3001\u5e97\u8217\u306a\u3069\uff09\u3068\u306e\u76f8\u4e92\u4f5c\u7528\u306b\u6ce8\u76ee\u3057\u3001\u3069\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3092\u6539\u5584\u3059\u3079\u304d\u304b\u3001\u3042\u308b\u3044\u306f\u30d6\u30e9\u30f3\u30c9\u3068\u306e\u65c5\u3092\u901a\u3058\u3066\u9867\u5ba2\u304c\u82e6\u75db\u3092\u611f\u3058\u3066\u3044\u308b\u7b87\u6240\u3092\u8abf\u67fb\u3057\u307e\u3059\u3002<\/p>\n<p>\u304a\u5ba2\u3055\u307e\u306f\u3001\u3042\u308b\u5546\u54c1\u3092\u521d\u3081\u3066\u898b\u305f\u3068\u304d\u3001\u3059\u3050\u306b\u8cfc\u5165\u3092\u6c7a\u3081\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002 \u4e00\u822c\u7684\u306b\u3001\u5f7c\u3089\u306f\u88fd\u54c1\u3084\u30d6\u30e9\u30f3\u30c9\u3092\u4f55\u5ea6\u3082\u898b\u3066\u304b\u3089\u884c\u52d5\u3092\u6c7a\u5b9a\u3059\u308b\u305f\u3081\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u300c\u9867\u5ba2<a href=\"https:\/\/www.questionpro.com\/blog\/customer-touchpoints\/\" target=\"_blank\" rel=\"noopener\">\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8<\/a>\u300d\u3068\u547c\u3070\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u8a55\u4fa1 \u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u306f\u3001\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u3092\u3088\u308a\u6df1\u304f\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u826f\u3044\u8a2d\u8a08\u3092\u884c\u3044\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5411\u4e0a\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<blockquote>\n<p class=\"p1\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u306b\u3064\u3044\u3066\u8aad\u3080\u306e\u304c\u597d\u304d\u306a\u65b9\u306f<a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-canvas\/\"><br \/>\n  <span class=\"s1\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30ad\u30e3\u30f3\u30d0\u30b9\u306e\u4f5c\u308a\u65b9<\/span><br \/>\n<\/a><\/p>\n<\/blockquote>\n<h2><\/h2>\n<h2>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u30e2\u30cb\u30bf\u30fc\u3059\u308b\u306e\u306b\u6700\u9069\u306a\u30c4\u30fc\u30eb<\/h2>\n<p>\u30c7\u30b8\u30bf\u30eb\u3067\u3042\u308c\u5f93\u6765\u578b\u3067\u3042\u308c\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u30e2\u30cb\u30bf\u30fc\u3059\u308b\u30c4\u30fc\u30eb\u3092\u4f7f\u3046\u3053\u3068\u306f\u3001\u9867\u5ba2\u304c\u30d6\u30e9\u30f3\u30c9\u3068\u3069\u306e\u3088\u3046\u306b\u95a2\u308f\u3063\u3066\u3044\u308b\u304b\u3092\u7406\u89e3\u3057\u3001\u3055\u3089\u306b\u91cd\u8981\u306a\u3053\u3068\u306f\u3001\u9867\u5ba2\u304c\u30b5\u30fc\u30d3\u30b9\u3084\u88fd\u54c1\u306b\u95a2\u308f\u308b\u969b\u306b\u76f4\u9762\u3059\u308b\u969c\u5bb3\u3092\u7279\u5b9a\u3059\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-439603\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/05\/tools-to-monitor-customer-journey.jpg\" alt=\"\" width=\"770\" height=\"739\"><\/p>\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u30e2\u30cb\u30bf\u30fc\u3059\u308b\u306e\u306b\u6700\u9069\u306a\u30c4\u30fc\u30eb\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\uff1a<\/p>\n<h3>1.\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb<\/h3>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/surveys\/\">\u30a2\u30f3\u30b1\u30fc\u30c8\u306f<\/a>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u30e2\u30cb\u30bf\u30fc\u3059\u308b\u305f\u3081\u306e\u6700\u3082\u91cd\u8981\u306a\u30c4\u30fc\u30eb\u306e\u4e00\u3064\u3067\u3059\u3002 \u5e02\u5834\u529b\u5b66\u3001\u6210\u9577\u6226\u7565\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30b9\u30bf\u30c3\u30d5\u306e\u4e88\u7b97\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3001\u30c7\u30fc\u30bf\u5206\u6790\u306a\u3069\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u9023\u3059\u308b\u3055\u307e\u3056\u307e\u306a\u5074\u9762\u3092\u30ab\u30d0\u30fc\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u3084\u898b\u8fbc\u307f\u5ba2\u306e\u6b32\u6c42\u3084\u30cb\u30fc\u30ba\u3092\u8ffd\u8de1\u3059\u308b\u5834\u5408\u3001<a href=\"https:\/\/www.questionpro.com\/blog\/what-are-online-surveys\/\" target=\"_blank\" rel=\"noopener\">\u30aa\u30f3\u30e9\u30a4\u30f3<\/a>\u8abf\u67fb\u306f\u5f15\u304d\u7d9a\u304d\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u9078\u629e\u3059\u308b\u30c4\u30fc\u30eb\u3067\u3042\u308a\u3001\u56de\u7b54\u8005\u306e40\uff05\u304c\u9867\u5ba2\u3068\u95a2\u308f\u308a\u3001\u305d\u3053\u304b\u3089\u5b66\u3076\u305f\u3081\u306b\u30aa\u30f3\u30e9\u30a4\u30f3\u8abf\u67fb\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u6700\u3082\u5229\u7528\u3055\u308c\u3066\u3044\u308b\u306e\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u9867\u5ba2\u89b3\u5bdf\uff0826\uff05\uff09\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u9867\u5ba2\u3068\u306e\u975e\u516c\u5f0f\u306a\u3084\u308a\u3068\u308a\uff0825\uff05\uff09\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u3067\u306e\u9867\u5ba2\u3068\u306e\u3084\u308a\u3068\u308a\uff0823\uff05\uff09\u3001<a href=\"https:\/\/www.questionpro.com\/mobile\/offline.html\" target=\"_blank\" rel=\"noopener\">\u30aa\u30d5\u30e9\u30a4\u30f3\u3067\u306e\u8abf\u67fb<\/a>\uff0823\uff05\uff09\u3067\u3059\u3002<\/p>\n<p>\u305d\u306e\u4ed6\u3001\u3042\u307e\u308a\u4e00\u822c\u7684\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u9867\u5ba2\u304c\u4f7f\u7528\u3059\u308b\u8a00\u8449\u3084\u753b\u50cf\u3092\u8996\u899a\u7684\u306b\u5206\u6790\u3059\u308b\u624b\u6cd5\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3>2.CRM<\/h3>\n<p>CRM\u30b7\u30b9\u30c6\u30e0\u3092\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u30a2\u30f3\u30b1\u30fc\u30c8\u306e\u56de\u7b54\u3084\u95a2\u9023\u3059\u308b\u53d6\u5f15\u30c7\u30fc\u30bf\u3092\u53d6\u5f97\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u30b3\u30fc\u30eb\u30bb\u30f3\u30bf\u30fc\u306e\u62c5\u5f53\u8005\u306f\u3001\u89e3\u7d04\u4e88\u6e2c\u30e2\u30c7\u30eb\u306e\u7d50\u679c\u3092\u5229\u7528\u3057\u3066\u3001\u9867\u5ba2\u3068\u306e\u4f1a\u8a71\u3092\u8abf\u6574\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u89e3\u7d04\u63a8\u5b9a\u30b9\u30b3\u30a2\u304c\u9ad8\u3044\u5834\u5408\u306f\u3001\u5c02\u9580\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30fb\u30b5\u30fc\u30d3\u30b9\u30fb\u30c1\u30fc\u30e0\u306b\u632f\u308a\u5411\u3051\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002 \u3055\u3089\u306b\u3001\u3053\u308c\u3089\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u30c4\u30fc\u30eb\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u60c5\u5831\u306e\u6709\u52b9\u306a\u4fdd\u7ba1\u5834\u6240\u3068\u3057\u3066\u6a5f\u80fd\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u60c5\u5831\u306f\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u6226\u7565\u3092\u6c7a\u5b9a\u3057\u305f\u308a\u3001\u55b6\u696d\u62c5\u5f53\u8005\u304c\u8ab0\u3068\u8a71\u3057\u3066\u3044\u308b\u304b\u3092\u3088\u308a\u7406\u89e3\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<blockquote><p><a href=\"https:\/\/www.questionpro.com\/cx\/\" target=\"_blank\" rel=\"noopener\">QuestionPro CX\u3068\u306f<\/a>\u4f55\u304b\uff1f<\/p><\/blockquote>\n<h3><\/h3>\n<h3>3.\u30bd\u30fc\u30b7\u30e3\u30eb\u30cd\u30c3\u30c8\u30ef\u30fc\u30af<\/h3>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-mapping\/\" target=\"_blank\" rel=\"noopener\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092<\/a>\u76e3\u8996\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3055\u308c\u308b\u3082\u3046\u4e00\u3064\u306e\u30c4\u30fc\u30eb\u306f\u30bd\u30fc\u30b7\u30e3\u30eb\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3067\u3001\u9867\u5ba2\u304c\u30d6\u30e9\u30f3\u30c9\u3001\u88fd\u54c1\u3001\u7af6\u5408\u306b\u3064\u3044\u3066\u4f55\u3092\u8a00\u3063\u3066\u3044\u308b\u304b\u3092\u76e3\u8996\u3059\u308b\u305f\u3081\u306e\u672c\u683c\u7684\u306a\u691c\u7d22\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 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href=\"https:\/\/www.questionpro.com\/blog\/consumer-behavior-definition\/\">\u6d88\u8cbb\u8005\u884c\u52d5<\/a>\u30bd\u30fc\u30b7\u30e3\u30eb\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u4e0a\u306e\u30b3\u30e1\u30f3\u30c8\u3084\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u3092\u76e3\u8996\u3059\u308b\u3053\u3068\u3067\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u65b9\u6cd5\u3067\u306f\u3001\u9867\u5ba2\u306e\u884c\u52d5\u306b\u3064\u3044\u3066\u306f\u3042\u307e\u308a\u5206\u304b\u308a\u307e\u305b\u3093\u3002\u4f8b\u3048\u3070\u3001\u4f7f\u7528\u3055\u308c\u305f\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u3084\u3001POS\u3092\u8a2a\u308c\u305f\u5f8c\u306e\u58f2\u4e0a\u3078\u306e\u5f71\u97ff\u306a\u3069\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u5834\u6240\u306b\u3064\u3044\u3066\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u6307\u6a19\u3060\u3051\u3067\u306a\u304f\u3001\u5b9f\u969b\u306e\u884c\u52d5\u3092\u898b\u308b\u65b9\u6cd5\u306f\u305f\u304f\u3055\u3093\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u304a\u5ba2\u69d8\u304c\u7279\u5b9a\u306e\u30d8\u30eb\u30d7\u7528\u8a9e\u3092\u691c\u7d22\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u305d\u308c\u306f<a href=\"https:\/\/www.questionpro.com\/cx\/why\/5-pillars.html\" target=\"_blank\" rel=\"noopener\">\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e<\/a>\u554f\u984c\u3067\u3042\u308a\u3001\u4eca\u3053\u305d\u305d\u308c\u306b\u5bfe\u51e6\u3059\u308b\u6642\u3067\u3059\u3002<\/p>\n<blockquote><p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3068\u306f\u4f55\u304b\u306b\u3064\u3044\u3066\u8aad\u3080\u306e\u304c\u597d\u304d\u306a\u65b9\u306f\u3001<a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-vs-customer-experience\/\" target=\"_blank\" rel=\"noopener\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3068\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\uff1a\u305d\u306e\u9055\u3044\u306b\u3064\u3044\u3066<\/a>\u8aad\u3080\u306e\u3082\u9762\u767d\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p><\/blockquote>\n<h2><\/h2>\n<h2>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3059\u308b\u3053\u3068\u306e\u91cd\u8981\u6027<\/h2>\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u306f\u3001\u9867\u5ba2\u306e\u671f\u5f85\u3092\u3088\u308a\u6df1\u304f\u7406\u89e3\u3059\u308b\u305f\u3081\u306e\u6226\u7565\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u3042\u308a\u3001\u9867\u5ba2\u4f53\u9a13\u3092\u6700\u9069\u5316\u3059\u308b\u305f\u3081\u306b\u6975\u3081\u3066\u91cd\u8981\u3060\u304b\u3089\u3067\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u306e\u671f\u5f85\u306f\u3001\u898f\u6a21\u306e\u5927\u5c0f\u306b\u304b\u304b\u308f\u3089\u305a\u3001\u3059\u3079\u3066\u306e\u4f01\u696d\u3067\u5909\u5316\u3057\u3066\u3044\u307e\u3059\uff1a\u9867\u5ba2\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u30bb\u30fc\u30eb\u30b9\u306b\u304a\u3044\u3066\u3001\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u8981\u6c42\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306f\u3001\u3059\u3079\u3066\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u306b\u304a\u3044\u3066\u3001\u4e00\u4eba\u3072\u3068\u308a\u306b\u5408\u308f\u305b\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u4f53\u9a13\u3092\u5b9f\u73fe\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u306a\u3069\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u30e2\u30cb\u30bf\u30fc\u3059\u308b\u30c4\u30fc\u30eb\u306b\u306f\u5927\u304d\u306a\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\uff1a<\/p>\n<ul>\n<li>\u30ab\u30b9\u30bf\u30de\u30fc\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u30d7\u30ed\u30bb\u30b9\u306e\u6700\u9069\u5316<\/li>\n<li>\u6c42\u3081\u308b\u9867\u5ba2\u4f53\u9a13\u3068\u5b9f\u969b\u306b\u63d0\u4f9b\u3055\u308c\u308b\u9867\u5ba2\u4f53\u9a13\u3092\u6bd4\u8f03\u3059\u308b\u3002<\/li>\n<li>\u6f5c\u5728\u9867\u5ba2\u304b\u3089\u8cfc\u8cb7\u30d5\u30a1\u30cd\u30eb\u3092\u7d4c\u3066\u73fe\u9867\u5ba2\u306b\u306a\u308b\u307e\u3067\u306e<a href=\"https:\/\/www.questionpro.com\/blog\/buyer-persona\/\">\u30d0\u30a4\u30e4\u30fc\u30da\u30eb\u30bd\u30ca\u306e<\/a>\u9055\u3044\u3092\u7406\u89e3\u3059\u308b\u3002<\/li>\n<li>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u8ad6\u7406\u7684\u306a\u9806\u5e8f\u3092\u4f5c\u6210\u3059\u308b<\/li>\n<\/ul>\n<p>\u52d8\u300d\u3067\u4ed5\u4e8b\u3092\u3059\u308b\u6642\u4ee3\u306f\u7d42\u308f\u3063\u305f\u306e\u3067\u3059\u3002 \u55b6\u696d\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u3001\u8ca1\u52d9\u306a\u3069\u306e\u90e8\u9580\u304c\u5229\u7528\u3067\u304d\u308b\u5e02\u5834\u95a2\u9023\u60c5\u5831\u306f\u3001\u8a08\u753b\u3055\u3048\u3042\u308c\u3070\u3001\u9a5a\u304f\u307b\u3069\u591a\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u8a08\u753b\u306b\u306f\u3001<a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-dashboard\/\" target=\"_blank\" rel=\"noopener\"> \u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306e<\/a>\u3088\u3046\u306a\u30c4\u30fc\u30eb\u306e\u4f7f\u7528\u3084\u3001\u9867\u5ba2\u306b\u95a2\u3059\u308b\u30a4\u30f3\u30b5\u30a4\u30c8\u306e\u6226\u7565\u7684\u4fa1\u5024\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u542b\u307e\u308c\u308b\u306f\u305a\u3067\u3059\u3002<\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/cx\/\" target=\"_blank\" rel=\"noopener\">QuestionPro CX\u3067\u306f<\/a>\u3001\u7d44\u7e54\u5185\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u76e3\u8996\u3059\u308b\u305f\u3081\u306e\u6700\u9ad8\u306e\u30c4\u30fc\u30eb\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002 \u304a\u554f\u3044\u5408\u308f\u305b\u306f\u3053\u3061\u3089 \u3088\u308a\u826f\u3044\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306b\u3001\u305c\u3072\u30c1\u30fc\u30e0\u3092\u7d44\u3093\u3067\u304a\u624b\u4f1d\u3044\u3055\u305b\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/cx\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>\u3082\u3063\u3068\u8a73\u3057\u304f<\/button><br \/>\n<\/a>       <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1063&amp;sourceRef=home-cx\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb<\/button><br \/>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306f\u76f4\u7dda\u7684\u306a\u30d7\u30ed\u30bb\u30b9\u3067 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