{"id":789751,"date":"2018-05-13T23:03:16","date_gmt":"2018-05-14T06:03:16","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/%e3%82%ab%e3%82%b9%e3%82%bf%e3%83%9e%e3%83%bc%e3%82%b8%e3%83%a3%e3%83%bc%e3%83%8b%e3%83%bc%e3%81%a8%e3%81%af%ef%bc%9f%e3%81%9d%e3%81%ae%e6%a6%82%e8%a6%81%e3%81%a8%e4%ba%8b%e4%be%8b-free-template\/"},"modified":"2018-05-13T23:03:16","modified_gmt":"2018-05-13T23:03:16","slug":"%e3%82%ab%e3%82%b9%e3%82%bf%e3%83%9e%e3%83%bc%e3%82%b8%e3%83%a3%e3%83%bc%e3%83%8b%e3%83%bc%e3%81%a8%e3%81%af%ef%bc%9f%e3%81%9d%e3%81%ae%e6%a6%82%e8%a6%81%e3%81%a8%e4%ba%8b%e4%be%8b-free-template","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/ja\/%e3%82%ab%e3%82%b9%e3%82%bf%e3%83%9e%e3%83%bc%e3%82%b8%e3%83%a3%e3%83%bc%e3%83%8b%e3%83%bc%e3%81%a8%e3%81%af%ef%bc%9f%e3%81%9d%e3%81%ae%e6%a6%82%e8%a6%81%e3%81%a8%e4%ba%8b%e4%be%8b-free-template\/","title":{"rendered":"\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3068\u306f\uff1f\u305d\u306e\u6982\u8981\u3068\u4e8b\u4f8b  [Free Template]"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u79c1\u305f\u3061\u304c\u884c\u3046\u3059\u3079\u3066\u306e\u8cb7\u3044\u7269\u306b\u306f\u3001\u8cfc\u5165\u30d7\u30ed\u30bb\u30b9\u304c\u3042\u308b\u3068\u8003\u3048\u305f\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u304b\uff1f<\/span> <span style=\"font-weight: 400;\">\u306f\u3001\u53d6\u5f15\u6642\u4ee5\u524d\u3067\u3059\u304b\uff1f  <\/span><span style=\"font-weight: 400;\">\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u3092  <\/span><b>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092<\/b><span style=\"font-weight: 400;\"> \u3068\u306f\u3001\u4eba\uff0f\u8cfc\u8cb7\u8005\u306e\u30da\u30eb\u30bd\u30ca\u304c\u30cb\u30fc\u30ba\u3092\u628a\u63e1\u3057\u3066\u304b\u3089\u3001\u305d\u308c\u3092\u6e80\u305f\u3059\u305f\u3081\u306b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u624b\u306b\u5165\u308c\u308b\u307e\u3067\u306e\u3059\u3079\u3066\u306e\u6bb5\u968e\u3092\u5305\u62ec\u3059\u308b\u3082\u306e\u3067\u3059\u3002  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u306f\u3001\u79c1\u305f\u3061\u304c\u885d\u52d5\u7684\u306b\u8cfc\u5165\u3059\u308b\u4f4e\u4fa1\u683c\u306e\u88fd\u54c1\uff08\u4f8b\u3048\u3070\u30b9\u30fc\u30d1\u30fc\u30de\u30fc\u30b1\u30c3\u30c8\u306e\u98df\u54c1\uff09\u306e\u5834\u5408\u3001\u6570\u5206\u3068\u3044\u3046\u77ed\u6642\u9593\u3067\u5b8c\u4e86\u3059\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002 \u307e\u305f\u3001\u8cfc\u5165\u30d7\u30ed\u30bb\u30b9\u306f\u6570\u30f6\u6708\u304b\u30891\u5e74\u4ee5\u4e0a\u7d9a\u304f\u3053\u3068\u3082\u3042\u308a\u307e\u3059\uff08\u4f8b\u3048\u3070\u3001\u81ea\u52d5\u8eca\u306e\u53d6\u5f97\u3084\u9867\u5ba2\u4f53\u9a13\u7ba1\u7406\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u306e\u8cfc\u5165\u306e\u5834\u5408\uff09\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u672c\u8a18\u4e8b\u3067\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3068\u305d\u306e\u30d5\u30a7\u30fc\u30ba\u3001\u305d\u3057\u3066\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u6226\u7565\u306b\u304a\u3051\u308b\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u5b9a\u7fa9\u306b\u3064\u3044\u3066\u8aac\u660e\u3057\u307e\u3059\u3002<\/span><\/p>\n<p>\u7121\u6599\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8 \u7121\u6599\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3002 \u3053\u306e\u30ac\u30a4\u30c9\u306e\u6700\u5f8c\u306e\u307b\u3046\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n<div class=\"tags-wrap\">\n<p class=\"content-index\" style=\"margin-top: 0;\">\u30b3\u30f3\u30c6\u30f3\u30c4\u30a4\u30f3\u30c7\u30c3\u30af\u30b9<\/p>\n<ol style=\"font-weight: 400; margin: 0 30px; line-height: 22px;\">\n<li><a href=\"#what_is_a_customer_journey?\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3068\u306f\uff1f<\/a><\/li>\n<li><a href=\"#customer_journey_stages\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u30b9\u30c6\u30fc\u30b8<\/a><\/li>\n<li><a href=\"#benefits_of_understanding_the_customer_journey\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u7406\u89e3\u3059\u308b\u30e1\u30ea\u30c3\u30c8<\/a><\/li>\n<li><a href=\"#customer_journey_analysis\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u5206\u6790<\/a><\/li>\n<li><a href=\"#customer_journey_communication_channels\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30c1\u30e3\u30cd\u30eb<\/a><\/li>\n<li><a href=\"#what_is_customer_journey_mapping?\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d4\u30f3\u30b0\u3068\u306f\uff1f<\/a><\/li>\n<li><a href=\"#example_of_customer_journey_mapping\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d4\u30f3\u30b0\u306e\u4f8b<\/a><\/li>\n<li><a href=\"#how_to_create_a_customer_journey_map?\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u4f5c\u308b\u306b\u306f\uff1f<\/a><\/li>\n<li><a href=\"#free_customer_journey_map_template\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u7121\u6599\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8<\/a><\/li>\n<li><a href=\"#how_to_use_customer_journey_to_improve_your_customer_experience?\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u6d3b\u7528\u3057\u3066\u9867\u5ba2\u4f53\u9a13\u3092\u5411\u4e0a\u3055\u305b\u308b\u65b9\u6cd5\u3068\u306f\uff1f<\/a><\/li>\n<\/ol>\n<\/div>\n<h2 id=\"what_is_a_customer_journey?\" class=\"blankurl\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3068\u306f\uff1f<\/h2>\n<p><span style=\"font-weight: 400;\">\u66f8\u7c4d\u306e\u5b9a\u7fa9\u3067\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3068\u306f\u3001\u9867\u5ba2\u304c\u30b5\u30fc\u30d3\u30b9\u3084\u88fd\u54c1\u3092\u8cfc\u5165\u3059\u308b\u969b\u306b\u30d6\u30e9\u30f3\u30c9\u3068\u4ea4\u308f\u3059\u4e00\u9023\u306e\u3084\u308a\u3068\u308a\u306e\u3053\u3068\u3067\u3042\u308b\u3002 \u308f\u304b\u308a\u3084\u3059\u304f\u8a00\u3046\u3068\u3001\u30d6\u30e9\u30f3\u30c9\u767a\u898b\u304b\u3089\u8cfc\u5165\u3001\u305d\u3057\u3066\u305d\u306e\u5148\u306b\u3042\u308b\u3001\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u306e\u30ed\u30fc\u30c9\u30de\u30c3\u30d7\u3092\u3059\u3079\u3066\u8003\u616e\u3059\u308b\u3053\u3068\u3067\u3059\u3002  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u53d6\u5f15\u3084\u3001\u30d6\u30e9\u30f3\u30c9\u3068\u63a5\u3059\u308b\u305f\u3073\u306b\u304a\u5ba2\u69d8\u304c\u3069\u3046\u611f\u3058\u308b\u304b\u3001\u3068\u3044\u3046\u3053\u3068\u3060\u3051\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002 \u3064\u307e\u308a\u3001\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u3092\u901a\u3058\u3066\u9867\u5ba2\u306e\u4f53\u9a13\u3092\u6d1e\u5bdf\u3059\u308b\u6226\u7565\u3068\u3057\u3066\u6d3b\u7528\u3067\u304d\u308b\u306e\u3067\u3059\u3002  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u76ee\u7684\u306f\u3001\u4e00\u65b9\u3067\u306f\u3001\u304a\u5ba2\u69d8\u3092\u3069\u306e\u3088\u3046\u306b\u30b1\u30a2\u3057\u3066\u3044\u308b\u304b\u3092\u6e2c\u5b9a\u30fb\u8a55\u4fa1\u3057\u3001\u4ed6\u65b9\u3067\u306f\u3001\u304a\u5ba2\u69d8\u306e\u30d6\u30e9\u30f3\u30c9\u3067\u306e\u4f53\u9a13\u3092\u3069\u306e\u3088\u3046\u306b\u5f37\u5316\u3057\u3001\u3055\u3089\u306a\u308b\u559c\u3073\u3092\u3082\u305f\u3089\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u304b\u3092\u8003\u3048\u308b\u3053\u3068\u3067\u3042\u308b\u3002<\/span><\/p>\n<p> <span style=\"font-weight: 400;\">\u512a\u308c\u305f\u88fd\u54c1\u3001\u8cde\u8cdb\u306b\u5024\u3059\u308b\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3001\u305d\u3057\u3066\u30aa\u30f3\u30b3\u30fc\u30eb\u306e\u305f\u3081\u306e <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/customer-service\/\"><br \/>\n  <span style=\"font-weight: 400;\">\u30ab\u30b9\u30bf\u30de\u30b5\u30fc\u30d3\u30b9<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> \u306f\u3001\u898b\u8fbc\u307f\u5ba2\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306e\u5b8c\u74a7\u306a\u7d44\u307f\u5408\u308f\u305b\u306e\u3088\u3046\u306b\u601d\u3048\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002 \u3057\u304b\u3057\u3001\u304a\u5ba2\u69d8\u304c\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u9055\u548c\u611f\u3092\u899a\u3048\u308b\u3068\u3001\u7af6\u5408\u4ed6\u793e\u3092\u63a2\u3059\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6539\u5584\u3059\u308b\u3053\u3068\u3067 <\/span><a href=\"https:\/\/www.questionpro.com\/cx\/why\/5-pillars.html\"><br \/>\n  <span style=\"font-weight: 400;\">\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> \u3092\u4e2d\u5fc3\u306b\u636e\u3048\u3066\u3001\u30d3\u30b8\u30cd\u30b9\u3092\u5c55\u958b\u3057\u3066\u3044\u307e\u3059\u3002 \u3053\u308c\u306b\u3088\u308a\u3001\u5fe0\u5b9f\u306a\u30d5\u30a1\u30f3\u5c64\u304c\u5f62\u6210\u3055\u308c\u3001\u304a\u5ba2\u69d8\u306f\u4f55\u5ea6\u3082\u8db3\u3092\u904b\u3093\u3067\u304f\u3060\u3055\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002 \u3053\u308c\u306f\u3001\u30d3\u30eb\u30c9  <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/brand-loyalty\/\"><br \/>\n  <span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c9\u5fd7\u5411<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">\u3092\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u6210\u679c\u3068\u3057\u3066\u3001\u9867\u5ba2\u306b\u6e80\u8db3\u3057\u3066\u3082\u3089\u3044\u3001\u5f7c\u3089\u306e\u4eba\u751f\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u3001\u4ed6\u306e\u30d6\u30e9\u30f3\u30c9\u3088\u308a\u3082\u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u9078\u3093\u3067\u3082\u3089\u3046\u3053\u3068\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6700\u3082\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u7372\u5f97\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u9867\u5ba2\u306e\u4eba\u751f\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3082\u306e\u3067\u3059\u3002<\/span><span style=\"font-weight: 400;\"> \u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306f\u3001\u79c1\u305f\u3061\u304c\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u308b\u3082\u306e\u3001\u3067\u304d\u306a\u3044\u3082\u306e\u306a\u3069\u3001\u975e\u5e38\u306b\u591a\u304f\u306e\u5909\u6570\u306e\u7d50\u679c\u3067\u3042\u308a\u3001\u3053\u308c\u3089\u306e\u5909\u6570\u304c\u79c1\u305f\u3061\u306e\u5e02\u5834\u3067\u3069\u306e\u3088\u3046\u306b\u4f5c\u7528\u3057\u3066\u3044\u308b\u304b\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306e\u539f\u56e0\u3092\u77e5\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u7b2c\u4e00\u6b69\u3068\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><center><iframe loading=\"lazy\" title=\"YouTube\u30d3\u30c7\u30aa\u30d7\u30ec\u30fc\u30e4\u30fc\" src=\"https:\/\/www.youtube.com\/embed\/IeFjGIisRNI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306b\u3064\u3044\u3066\u8aad\u3080\u306e\u304c\u597d\u304d\u306a\u65b9\u306f\u3001\u300c<a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-vs-customer-experience\/\" target=\"_blank\" rel=\"noopener\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc vs. \u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\uff1a\u305d\u306e\u9055\u3044<\/a>\u300d\u306b\u3064\u3044\u3066\u5b66\u3076\u3068\u9762\u767d\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u306d\u3002<\/p>\n<h2 id=\"customer_journey_stages\" class=\"blankurl\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u30b9\u30c6\u30fc\u30b8<\/h2>\n<p><span style=\"font-weight: 400;\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3068\u306f\u4f55\u304b\u3068\u3044\u3046\u3053\u3068\u304c\u308f\u304b\u3063\u305f\u3068\u3053\u308d\u3067\u3001\u4eca\u5ea6\u306f\u3001\u73fe\u5728\u304a\u3088\u3073\u5c06\u6765\u306e\u9867\u5ba2\u306b\u30b3\u30df\u30c3\u30c8\u3059\u308b\u305f\u3081\u306b\u4f55\u304c\u3067\u304d\u308b\u304b\u3068\u3044\u3046\u3053\u3068\u3092\u3001\u3088\u308a\u8a73\u3057\u304f\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002 \u69d8\u3005\u306a\u30b9\u30c6\u30fc\u30b8\u304c\u3001\u5b8c\u5168\u306a\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u69cb\u6210\u3057\u3066\u3044\u307e\u3059\u3002  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e00\u822c\u7684\u306b\u3001\u3053\u306e3\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u307b\u3068\u3093\u3069\u306e\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u69cb\u6210\u3057\u3066\u3044\u307e\u3059\uff1a <\/span><b>\u8a8d\u77e5\u300d\u300c\u691c\u8a0e\u300d\u300c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3<\/b><span style=\"font-weight: 400;\">. \u3053\u308c\u3089\u306e\u30b9\u30c6\u30fc\u30b8\u306f\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u3067\u306e\u8cfc\u5165\u306b\u6700\u3082\u9069\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30c7\u30b8\u30bf\u30eb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u9032\u5c55\u306b\u4f34\u3044\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306b2\u3064\u306e\u91cd\u8981\u306a\u4ed8\u52a0\u4fa1\u5024\u304c\u51fa\u73fe\u3057\u3066\u3044\u307e\u3059\uff1a <\/span><b>\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u3068\u30a2\u30c9\u30dc\u30ab\u30b7\u30fc<\/b><span style=\"font-weight: 400;\">. \u3053\u306e\u65b0\u3057\u3044\u30b9\u30c6\u30fc\u30b8\u3067\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3092\u5229\u7528\u3057\u305f\u30d6\u30e9\u30f3\u30c9\u3068\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3092\u63a2\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-319914\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/05\/customer-journey-stages.jpg\" alt=\"\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u30b9\u30c6\u30fc\u30b8\" width=\"1920\" height=\"784\"><\/p>\n<h3><b>1.\u610f\u8b58<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u30a2\u30a6\u30a7\u30a2\u30cd\u30b9\uff08\u8a8d\u77e5\uff09\u3068\u306f\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u95a2\u3059\u308b\u4e00\u822c\u7684\u306a\u60c5\u5831\u3092\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\uff08\u8907\u6570\uff09\u306b\u5e83\u3081\u308b\u3053\u3068\u3067\u3059\u3002  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8a8d\u77e5\u306e\u6bb5\u968e\u3067\u306f\u3001\u6d88\u8cbb\u8005\u306f\u89e3\u6c7a\u7b56\u3092\u63a2\u3057\u3001\u8907\u6570\u306e\u30d6\u30e9\u30f3\u30c9\u3084\u5546\u54c1\u3068\u51fa\u4f1a\u3044\u307e\u3059\u3002 \u30d2\u30f3\u30c8\uff1a\u7b2c\u4e00\u5370\u8c61\u3092\u826f\u304f\u3057\u305f\u3044\u306e\u3067\u3042\u308c\u3070\u3001\u3053\u306e\u6642\u671f\u304c\u52dd\u8ca0\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>\u6d88\u8cbb\u8005\u306f\u4f55\u3092\u3057\u3066\u3044\u308b<\/strong>\u306e\u304b\uff1a\u3053\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u306f\u3001\u6d88\u8cbb\u8005\u306f\u30ea\u30b5\u30fc\u30c1\u3092\u884c\u3063\u3066\u3044\u308b\u3068\u601d\u308f\u308c\u307e\u3059\u3002 \u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u554f\u984c\u89e3\u6c7a\u7b56\u3092\u30cd\u30c3\u30c8\u3067\u691c\u7d22\u3057\u305f\u308a\u3001\u30d6\u30ed\u30b0\u8a18\u4e8b\u3084\u30cb\u30e5\u30fc\u30b9\u8a18\u4e8b\u3092\u8aad\u3093\u3060\u308a\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30d5\u30a9\u30fc\u30e9\u30e0\u3092\u95b2\u89a7\u3057\u305f\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u3068\u521d\u3081\u3066\u51fa\u4f1a\u3063\u305f\u308a\u3059\u308b\u3053\u3068\u3082\u542b\u307e\u308c\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>\u30d6\u30e9\u30f3\u30c9\u304c\u3067\u304d\u308b\u3053\u3068<\/strong>\u3053\u306e\u6bb5\u968e\u3067\u306f\u3001\u6d88\u8cbb\u8005\u304c\u8cea\u554f\u3057\u305f\u308a\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u95b2\u89a7\u3057\u305f\u308a\u3057\u3066\u3044\u308b\u306e\u3067\u3001\u6d88\u8cbb\u8005\u304c\u3059\u3079\u3066\u306e\u529b\u4ed5\u4e8b\u3092\u3057\u3066\u3044\u308b\u3068\u601d\u3046\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> \u3057\u304b\u3057\u3001\u53d7\u52d5\u7684\u306b\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u3053\u3068\u306f\u907f\u3051\u305f\u3044\u3082\u306e\u3067\u3059\u3002 \u6d88\u8cbb\u8005\u304c\u4ee3\u66ff\u6848\u3092\u691c\u8a0e\u3057\u3066\u3044\u308b\u3068\u3053\u308d\u306b\u3001\u3059\u3067\u306b\u5b58\u5728\u3057\u3066\u3044\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u306e\u3067\u3059\u3002 \u305d\u306e\u5834\u306b\u3044\u308b\u300d\u3068\u3044\u3046\u306e\u306f\u3001\u6559\u80b2\u7684\u306a\u30d6\u30ed\u30b0\u8a18\u4e8b\u3084\u30d3\u30c7\u30aa\u306e\u5f62\u3092\u3068\u3063\u3066\u3001\u5f7c\u3089\u304c\u6c42\u3081\u308b\u89e3\u6c7a\u7b56\u3084\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002 \u3053\u306e\u521d\u671f\u6bb5\u968e\u3067\u306f\u3001\u6d88\u8cbb\u8005\u306b\u8cb4\u91cd\u306a\u30ea\u30bd\u30fc\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/span><\/p>\n<blockquote><p><a href=\"https:\/\/www.questionpro.com\/blog\/consumer-decision-journey\/\" target=\"_blank\" rel=\"noopener\">\u6d88\u8cbb\u8005\u306e\u610f\u601d\u6c7a\u5b9a\u306e\u65c5\u306b\u3064\u3044\u3066<\/a>\u8aad\u3080\u3002<\/p><\/blockquote>\n<h3><\/h3>\n<h3><b>2.\u691c\u8a0e\u4e8b\u9805<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u691c\u8a0e\u6bb5\u968e\u3067\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306b\u6ce8\u529b\u3059\u308b\u3002 \u305d\u3053\u3067\u3001\u304a\u5ba2\u69d8\u306f\u904e\u53bb\u306e\u8cfc\u5165\u54c1\u306e\u4ee3\u66ff\u54c1\u3092\u63a2\u3057\u59cb\u3081\u308b\u306e\u3067\u3059\u3002 \u3053\u306e\u30d5\u30a7\u30fc\u30ba\u3067\u306f\u3001\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u306f\u3001\u6f5c\u5728\u7684\u306a\u8cb7\u3044\u624b\u3092\u8aac\u5f97\u3059\u308b\u305f\u3081\u306b\u3001\u5229\u7528\u53ef\u80fd\u306a\u30aa\u30d7\u30b7\u30e7\u30f3\u306e\u30ea\u30b9\u30c8\u306b\u3042\u306a\u305f\u3092\u542b\u3081\u308b\u3088\u3046\u306b\u52aa\u3081\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u4ed6\u306e\u30d6\u30e9\u30f3\u30c9\u3068\u4e00\u7dd2\u306b\u691c\u8a0e\u3055\u308c\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u306e\u3067\u3001\u3042\u306a\u305f\u306e\u5370\u8c61\u304c\u91cd\u8981\u3067\u3042\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u6642\u70b9\u3067\u3001\u6d88\u8cbb\u8005\u306f\u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u3068\u76f4\u63a5\u4ea4\u6d41\u3057\u3066\u304a\u308a\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u6b21\u306e\u30b9\u30c6\u30c3\u30d7\u307e\u3067\u6ede\u5728\u3057\u3066\u3082\u3089\u3044\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>\u6d88\u8cbb\u8005\u306e\u884c\u52d5<\/strong>\uff1a\u7279\u5b9a\u306e\u30d6\u30e9\u30f3\u30c9\u3084\u88fd\u54c1\u3092\u8abf\u3079\u3001\u7af6\u5408\u4ed6\u793e\u3092\u6bd4\u8f03\u3057\u3001\u81ea\u5206\u306e\u512a\u5148\u9806\u4f4d\u3092\u8a55\u4fa1\u3059\u308b\u3002 \u305d\u306e\u305f\u3081\u306b\u306f\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u4ed5\u69d8\u3084\u7279\u5fb4\u3092\u3088\u304f\u8abf\u3079\u305f\u308a\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u306e\u65b9\u91dd\u3092\u691c\u8a0e\u3057\u305f\u308a\u3001\u76f4\u63a5\u6bd4\u8f03\u3059\u308b\u30ec\u30d3\u30e5\u30fc\u306b\u76ee\u3092\u5411\u3051\u305f\u308a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6d88\u8cbb\u8005\u4e2d\u5fc3\u306e\u30c1\u30e3\u30cd\u30eb\u306f\u69d8\u3005\u306a\u5f62\u3067\u63d0\u4f9b\u3055\u308c\u308b\u305f\u3081\u3001\u691c\u8a0e\u6bb5\u968e\u306f\u69d8\u3005\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>\u30d6\u30e9\u30f3\u30c9\u304c\u3067\u304d\u308b\u3053\u3068<\/strong>\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9(UX)\u306e\u91cd\u8981\u6027\u3092\u8a8d\u8b58\u3059\u308b\u3002 E\u30b3\u30de\u30fc\u30b9\u306e\u53d6\u5f15\u30da\u30fc\u30b8\u3084\u8aac\u660e\u30da\u30fc\u30b8\u306a\u3069\u3001\u3059\u3079\u3066\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u306b\u304a\u3051\u308bUX\u3092\u7d99\u7d9a\u7684\u306b\u6700\u9069\u5316\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8aac\u660e\u3084\u30d7\u30ed\u30bb\u30b9\u304c\u660e\u78ba\u3067\u3042\u308b\u3053\u3068\u3001\u3059\u3079\u3066\u306e\u30dc\u30bf\u30f3\u304c\u6b63\u3057\u304f\u52d5\u4f5c\u3059\u308b\u3053\u3068\u306a\u3069\u3001\u3061\u3087\u3063\u3068\u3057\u305f\u3053\u3068\u3067\u3082\u3001\u7af6\u5408\u4ed6\u793e\u3068\u6bd4\u8f03\u691c\u8a0e\u3055\u308c\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u3048\u3070\u3001\u304a\u8179\u304c\u7a7a\u3044\u3066\u3044\u308b\u3053\u3068\u3092\u81ea\u899a\u3057\u305f\u4eba\u304c\u3001Google\u30de\u30c3\u30d7\u306e\u3088\u3046\u306a\u30a2\u30d7\u30ea\u3067\u98df\u4e8b\u3092\u3059\u308b\u5834\u6240\u3092\u63a2\u3057\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u3048\u3070\u3001\u3069\u3093\u306a\u6599\u7406\u3092\u58f2\u3063\u3066\u3044\u308b\u306e\u304b\u3001\u30e1\u30cb\u30e5\u30fc\u3001\u5834\u6240\u3084\u6599\u7406\u306e\u5199\u771f\u3001\u96fb\u8a71\u756a\u53f7\u3001\u305d\u3057\u3066\u771f\u5b9f\u306e\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u30ab\u30b9\u30bf\u30de\u30fc\u30ec\u30d3\u30e5\u30fc\u306a\u3069\u306e\u60c5\u5831\u304c\u3042\u308a\u3001\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u304c\u305d\u3053\u3067\u5f37\u3044\u5b58\u5728\u611f\u3092\u793a\u3057\u3066\u3044\u308b\u3068\u3057\u307e\u3059\u3002 \u305d\u306e\u5834\u5408\u3001\u5f7c\u3089\u304c\u63a2\u3057\u3066\u3044\u308b\u3082\u306e\u306e\u512a\u308c\u305f\u4ee3\u66ff\u54c1\u306b\u306a\u308a\u5f97\u308b\u3068\u8003\u3048\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002  <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-439986\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/05\/customer-journey.png\" alt=\"\" width=\"978\" height=\"402\"><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/blog\/buyer-journey\/\" target=\"_blank\" rel=\"noopener\">\u3082\u3063\u3068\u8a73\u3057\u304f\u30d0\u30a4\u30e4\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc  <\/a><\/p>\n<h3><b>3. <\/b><strong>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u8a2a\u554f\u8005\u306b\u7279\u5b9a\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u4fc3\u3059\u30b9\u30c6\u30fc\u30b8\u3067\u3059\u3002 \u5c02\u7528\u306e\u30b3\u30fc\u30eb\u30c8\u30a5\u30a2\u30af\u30b7\u30e7\u30f3\uff08CTA\uff09\u3092\u4f7f\u3063\u3066\u3001\u8cfc\u5165\u3001\u30e1\u30fc\u30ea\u30f3\u30b0\u30ea\u30b9\u30c8\u3078\u306e\u767b\u9332\u3001\u30b5\u30fc\u30d3\u30b9\u306e\u7533\u3057\u8fbc\u307f\u306a\u3069\u3092\u4fc3\u3057\u307e\u3059\u3002 \u3053\u306e\u30d5\u30a7\u30fc\u30ba\u3067\u306f\u3001\u8a2a\u554f\u8005\u306e\u554f\u984c\u3092\u89e3\u6c7a\u3059\u308b\u305f\u3081\u306b\u6700\u9069\u306a\u88fd\u54c1\u3067\u3042\u308b\u3053\u3068\u3092\u58f2\u308a\u8fbc\u3080\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u5de6\u53f3\u3059\u308b\u77ac\u9593\u3067\u3059\u3002 \u6f5c\u5728\u7684\u306a\u9867\u5ba2\u306f\u3001\u9078\u629e\u80a2\u3092\u8abf\u3079\u305f\u308a\u6bd4\u8f03\u3057\u305f\u308a\u3057\u3066\u6e80\u8db3\u3059\u308c\u3070\u3001\u6700\u7d42\u7684\u306b\u6c7a\u5b9a\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305d\u306e\u7d50\u679c\u3001\u3069\u306e\u30d6\u30e9\u30f3\u30c9\u3082\u81ea\u5206\u305f\u3061\u304c\u6c42\u3081\u3066\u3044\u308b\u3082\u306e\u304c\u306a\u3044\u3053\u3068\u306b\u6c17\u3065\u304f\u3053\u3068\u3082\u3042\u308b\u3002 \u597d\u610f\u7684\u306b\u5224\u65ad\u3057\u305f\u5834\u5408\u3001\u4fe1\u983c\u3067\u304d\u308b\u88fd\u54c1\u3092\u9078\u3076\u3053\u3068\u3067\u3001\u305d\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u3088\u308a\u30b9\u30e0\u30fc\u30ba\u306b\u9032\u3081\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>\u6d88\u8cbb\u8005\u306f\u4f55\u3092\u3057\u3066<\/strong>\u3044\u308b\u306e\u304b\u4fa1\u683c\u5bfe\u4fa1\u5024\u3001\u9867\u5ba2\u30b5\u30fc\u30d3\u30b9\u306e\u5bfe\u5fdc\u3001\u4f01\u696d\u4fa1\u5024\u3001\u65b9\u91dd\u306a\u3069\u306e\u8981\u7d20\u3092\u8003\u616e\u3057\u3066\u3044\u308b\u3002 \u610f\u601d\u6c7a\u5b9a\u306e\u6bb5\u968e\u3067\u306f\u3001\u5546\u54c1\u306e\u30b9\u30da\u30c3\u30af\u3084\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6d88\u8cbb\u8005\u306f\u3001\u81ea\u5206\u305f\u3061\u306e\u554f\u984c\u3092\u89e3\u6c7a\u3059\u308b\u305f\u3081\u306e\u8cea\u306e\u9ad8\u3044\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3057\u3066\u304f\u308c\u308b\u4fe1\u983c\u3067\u304d\u308b\u30d6\u30e9\u30f3\u30c9\u3092\u5fdc\u63f4\u3057\u305f\u3044\u3068\u601d\u3046\u3082\u306e\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>\u30d6\u30e9\u30f3\u30c9\u304c\u3067\u304d\u308b\u3053\u3068<\/strong>\uff1a\u3053\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u5148\u53d6\u308a\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u3055\u3089\u306b\u8e0f\u307f\u8fbc\u3080\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 \u3059\u3067\u306b\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u8a2a\u308c\u305f\u308a\u3001\u30d3\u30b8\u30cd\u30b9\u306b\u95a2\u4e0e\u3057\u3066\u3044\u308b\u6f5c\u5728\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3092\u63d0\u4f9b\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3082\u542b\u307e\u308c\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8fd4\u54c1\u3084\u8fd4\u91d1\u306b\u95a2\u3059\u308b\u65b9\u91dd\u304c\u308f\u304b\u308a\u3084\u3059\u3044\u3088\u3046\u306b\u3057\u3001\u610f\u601d\u6c7a\u5b9a\u306e\u9375\u3068\u306a\u308b\u8cea\u554f\u306b\u7b54\u3048\u3089\u308c\u308b\u3088\u3046\u306b\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u30c1\u30fc\u30e0\u3092\u8a13\u7df4\u3059\u308b\u3002<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u4ee5\u4e0b\u306e2\u3064\u306e\u30b9\u30c6\u30fc\u30b8\u306b\u3064\u3044\u3066\u3054\u6ce8\u610f\u304f\u3060\u3055\u3044\uff1a\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u3068\u30a2\u30c9\u30dc\u30ab\u30b7\u30fc\u306e\u30b9\u30c6\u30fc\u30b8\u306f\u3001\u4ee5\u524d\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3067\u306f\u30aa\u30d7\u30b7\u30e7\u30f3\u3067\u3057\u305f\u3002 \u3068\u306f\u3044\u3048\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u8cfc\u5165\u306e\u5897\u52a0\u306b\u3088\u308a\u3001\u3053\u308c\u3089\u306e\u6bb5\u968e\u3082\u4ed6\u306e\u6bb5\u968e\u3068\u540c\u69d8\u306b\u91cd\u8981\u306a\u610f\u5473\u3092\u6301\u3064\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/span><\/i><\/p>\n<blockquote><p><a href=\"https:\/\/www.questionpro.com\/blog\/customer-value-journey\/\" target=\"_blank\" rel=\"noopener\">\u30ab\u30b9\u30bf\u30de\u30fc\u30fb\u30d0\u30ea\u30e5\u30fc\u30fb\u30b8\u30e3\u30fc\u30cb\u30fc\u3068\u306f<\/a>\u4f55\u304b\u3001\u8aad\u3093\u3067\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p><\/blockquote>\n<h3><\/h3>\n<h3><b>4.\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u6642\u70b9\u3067\u3001\u3042\u306a\u305f\u306f\u3059\u3067\u306b\u65b0\u3057\u3044\u9867\u5ba2\u3092\u7372\u5f97\u3057\u3066\u3044\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\uff01 \u3053\u306e\u6bb5\u968e\u307e\u3067\u6765\u308b\u3068\u3001\u8a08\u753b\u3084\u8cc7\u7523\u5f62\u6210\u304c\u5831\u308f\u308c\u307e\u3059\u306d\u3002 \u6d88\u8cbb\u8005\u306f\u3042\u306a\u305f\u3068\u306e\u8cfc\u5165\u3092\u6c7a\u5b9a\u3057\u307e\u3057\u305f\u304c\u3001\u305d\u308c\u304c\u5b8c\u4e86\u3057\u305f\u3068\u306f\u601d\u308f\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3002  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u306f\u3001\u7d44\u7e54\u306b\u5b89\u5b9a\u3057\u305f\u30d3\u30b8\u30cd\u30b9\u3092\u3082\u305f\u3089\u3057\u3001\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306e\u52aa\u529b\u3088\u308a\u3082\u5c11\u306a\u3044\u30b3\u30b9\u30c8\u3067\u6e08\u307f\u307e\u3059\u3002 \u30d9\u30a4\u30f3\u30fb\u30a2\u30f3\u30c9\u30fb\u30ab\u30f3\u30d1\u30cb\u30fc\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u306f\u65b0\u898f\u9867\u5ba2\u3088\u308a\u3082\u65b0\u88fd\u54c1\u3092\u8a66\u3059\u78ba\u7387\u304c50\uff05\u9ad8\u304f\u3001\u6d88\u8cbb\u984d\u308231\uff05\u9ad8\u3044\u3053\u3068\u304c\u5224\u660e\u3057\u3066\u3044\u307e\u3059\u3002  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u306b\u306f\u3001\u30ea\u30ec\u30fc\u30b7\u30e7\u30f3\u30b7\u30c3\u30d7\u30fb\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3084\u30ab\u30b9\u30bf\u30de\u30fc\u30fb\u30b5\u30af\u30bb\u30b9\u30fb\u30c1\u30fc\u30e0\u304c\u3001\u9867\u5ba2\u306e\u96e2\u8131\u3092\u9632\u304e\u3001\u3067\u304d\u308b\u3060\u3051\u591a\u304f\u306e\u9867\u5ba2\u3092\u6b21\u306e\u6700\u7d42\u6bb5\u968e\u3078\u3068\u5c0e\u304f\u3053\u3068\u3067\u3001\u9867\u5ba2\u304c\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3057\u3066\u5fe0\u8aa0\u5fc3\u3092\u6301\u3061\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u64c1\u8b77\u3057\u305f\u304f\u306a\u308b\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u3082\u542b\u307e\u308c\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>\u6d88\u8cbb\u8005\u304c\u3057\u3066\u3044\u308b\u3053\u3068<\/strong>\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306b\u3082\u3088\u308a\u307e\u3059\u304c\u3001\u9867\u5ba2\u306f\u3053\u306e\u77ac\u9593\u3092\u5229\u7528\u3057\u3066\u3001\u3042\u306a\u305f\u306e\u5546\u54c1\u3092\u30aa\u30f3\u30e9\u30a4\u30f3\u3084\u5b9f\u5e97\u8217\u3067\u8cfc\u5165\u3057\u305f\u308a\u3001\u8fd1\u3005\u4f53\u9a13\u3059\u308b\u4e88\u5b9a\u306e\u30b5\u30fc\u30d3\u30b9\u3092\u4e88\u7d04\u3057\u305f\u308a\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u624b\u306b\u5165\u308c\u305f\u3089\u3001\u8cfc\u5165\u3057\u305f\u5546\u54c1\u3092\u5b9f\u884c\u306b\u79fb\u3057\u3001\u305d\u306e\u6bb5\u968e\u3092\u3046\u307e\u304f\u9032\u3081\u308c\u3070\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>\u30d6\u30e9\u30f3\u30c9\u304c\u3067\u304d\u308b\u3053\u3068<\/strong>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306b\u304a\u3051\u308b\u53d6\u5f15\u4f53\u9a13\u3092\u6700\u9069\u5316\u3059\u308b\u3002 EC\u30b5\u30a4\u30c8\u3084\u5b9f\u5e97\u8217\u306e\u54c1\u8cea\u3092\u78ba\u4fdd\u3057\u3001\u7af6\u5408\u4ed6\u793e\u304c\u3069\u306e\u3088\u3046\u306b\u9867\u5ba2\u4f53\u9a13\u3092\u6700\u9069\u5316\u3057\u3066\u3044\u308b\u304b\u3092\u3001<a href=\"https:\/\/www.questionpro.com\/blog\/customer-touchpoints\/\">\u9867\u5ba2\u63a5\u70b9<\/a>\u3054\u3068\u306b\u5b9a\u671f\u7684\u306b\u691c\u8a3c\u3059\u308b\u3002<\/span><\/p>\n<h3><b>5.\u30a2\u30c9\u30dc\u30ab\u30b7\u30fc<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u307b\u3068\u3093\u3069\u306e\u7d44\u7e54\u306f\u3001\u53e3\u30b3\u30df\uff08WOM\uff09\u306e\u52b9\u679c\u3092\u8a8d\u3081\u3066\u3044\u307e\u3059\u3002 \u3057\u304b\u3057\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30a2\u30c9\u30dc\u30ab\u30b7\u30fc\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u8a08\u753b\u306b\u53d6\u308a\u7d44\u3093\u3067\u3044\u308b\u4f01\u696d\u306f\u307b\u3068\u3093\u3069\u3042\u308a\u307e\u305b\u3093\u3002 \u304a\u5ba2\u69d8\u4e00\u4eba\u3072\u3068\u308a\u306b\u30ec\u30d3\u30e5\u30fc\u3084\u610f\u898b\u306e\u5171\u6709\u3092\u4fc3\u3059\u306b\u306f\u3001\u6642\u9593\u3082\u304a\u91d1\u3082\u304b\u304b\u308a\u307e\u3059\u3002 \u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3084\u30b2\u30b9\u30c8\u30d6\u30ed\u30ac\u30fc\u3078\u306e\u50cd\u304d\u304b\u3051\u306f\u3001\u5f93\u6765\u306e\u30af\u30c1\u30b3\u30df\u306b\u4ee3\u308f\u308b\u52b9\u679c\u7684\u306a\u624b\u6bb5\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u71b1\u72c2\u7684\u306a\u9867\u5ba2\u306f\u3001\u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u3084\u88fd\u54c1\u3092\u53cb\u4eba\u306b\u85a6\u3081\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u3001\u305d\u308c\u306f\u591a\u304f\u306e\u4eba\u306b\u3068\u3063\u3066\u7834\u683c\u306e\u3053\u3068\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u3092\u6e80\u8db3\u3055\u305b\u3001\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3068\u512a\u308c\u305f\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u3067\u9867\u5ba2\u306e\u671f\u5f85\u3092\u4e0a\u56de\u308b\u3053\u3068\u304c\u3067\u304d\u308c\u3070\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306f\u77ed\u7e2e\u3055\u308c\u3001\u53d6\u5f15\u30b3\u30b9\u30c8\u306f\u6e1b\u5c11\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>\u6d88\u8cbb\u8005\u306f\u4f55\u3092\u3057\u3066<\/strong>\u3044\u308b\u306e\u304b\uff1a\u3053\u306e\u6642\u70b9\u3067\u3001\u9867\u5ba2\u306f\u3042\u306a\u305f\u306e\u63d0\u4f9b\u3059\u308b\u88fd\u54c1\u3092\u4f7f\u3063\u3066\u3001\u81ea\u5206\u306e\u30cb\u30fc\u30ba\u3092\u89e3\u6c7a\u3057\u3066\u3044\u307e\u3059\u3002 \u5f7c\u3089\u304c\u3042\u306a\u305f\u306e\u88fd\u54c1\u3067\u5f97\u305f\u7d50\u679c\u3084\u7d4c\u9a13\u304c\u826f\u3051\u308c\u3070\u826f\u3044\u307b\u3069\u3001\u5f7c\u3089\u306f\u518d\u3073\u8cfc\u5165\u3057\u3001\u3042\u306a\u305f\u3092\u63a8\u85a6\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u307e\u305f\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u4e0a\u3067\u3088\u308a\u30ab\u30b8\u30e5\u30a2\u30eb\u306b\u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u3068\u95a2\u308f\u308a\u59cb\u3081\u3001\u6b21\u306e\u8cfc\u5165\u3092\u8a08\u753b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>\u30d6\u30e9\u30f3\u30c9\u304c\u3067\u304d\u308b\u3053\u3068<\/strong>\u7387\u5148\u3057\u3066\u3001\u304a\u5ba2\u69d8\u306b\u89aa\u8eab\u306b\u306a\u3063\u3066\u9023\u7d61\u3059\u308b\u3002 \u77ed\u3044\u9867\u5ba2\u4f53\u9a13\u30a2\u30f3\u30b1\u30fc\u30c8\u306f\u3001\u3042\u306a\u305f\u304c\u5f7c\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u6c17\u306b\u304b\u3051\u3066\u3044\u308b\u3053\u3068\u3092\u4f1d\u3048\u308b\u512a\u308c\u305f\u65b9\u6cd5\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3092\u59cb\u3081\u308b\u3053\u3068\u3092\u691c\u8a0e\u3057\u307e\u3059\u3002 <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/customer-loyalty-programs\/\"><br \/>\n  <span style=\"font-weight: 400;\">\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> \u3092\u7d39\u4ecb\u3057\u3001\u4eca\u5f8c\u306e\u53d6\u5f15\u306b\u3064\u306a\u3052\u307e\u3059\u3002 \u307e\u305f\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u4f5c\u6210\u3057\u305f\u95a2\u9023\u8cc7\u7523\u306b\u6d88\u8cbb\u8005\u304c\u623b\u3063\u3066\u304f\u308b\u3088\u3046\u306b\u3059\u308b\u7d76\u597d\u306e\u6a5f\u4f1a\u3067\u3082\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305d\u306e\u4e2d\u306b\u306f\u3001\u88fd\u54c1\u4f53\u9a13\u3092\u8c4a\u304b\u306b\u3059\u308b\u30d2\u30f3\u30c8\u3092\u63d0\u4f9b\u3059\u308b\u30d6\u30ed\u30b0\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u3001\u6700\u65b0\u60c5\u5831\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u63b2\u8f09\u3057\u305f\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u3001\u3055\u3089\u306b\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u63d0\u4f9b\u3059\u308b\u6a5f\u4f1a\u3082\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<h2 id=\"benefits_of_understanding_the_customer_journey\" class=\"blankurl\"><b>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u7406\u89e3\u3059\u308b\u30e1\u30ea\u30c3\u30c8<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u660e\u3089\u304b\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u30cb\u30fc\u30ba\u3084\u671f\u5f85\u306b\u5fdc\u3048\u308b\u305f\u3081\u306b\u3069\u306e\u3088\u3046\u306b\u8cfc\u5165\u3059\u308b\u306e\u304b\u3001\u305d\u306e\u30d7\u30ed\u30bb\u30b9\u306b\u304a\u3044\u3066\u7279\u5b9a\u306e\u30d3\u30b8\u30cd\u30b9\u304c\u3069\u306e\u3088\u3046\u306a\u5f79\u5272\u3092\u679c\u305f\u3059\u306e\u304b\u3092\u3088\u308a\u6df1\u304f\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3055\u3089\u306b\u3001\u76f8\u624b\u306e\u3059\u3079\u3066\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\uff08\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\uff09\u3092\u610f\u8b58\u3059\u308b\u3053\u3068\u3067 <\/span><span style=\"font-weight: 400;\">E\u30e1\u30fc\u30eb\u3084\u30bd\u30fc\u30b7\u30e3\u30eb\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306a\u3069\u3001\u3042\u3089\u3086\u308b\u30c1\u30e3\u30cd\u30eb\u3092\u901a\u3058\u3066\u3001\u3088\u308a\u826f\u3044\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u3092\u63d0\u4f9b\u3057\u3001\u3059\u3079\u3066\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30c1\u30e3\u30cd\u30eb\u3067\u4e00\u8cab\u3057\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u767a\u4fe1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6b21\u306b\u3001<a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-strategy\/\" target=\"_blank\" rel=\"noopener\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc<\/a>\u6226\u7565\u3092\u30d3\u30b8\u30cd\u30b9\u306b\u5c0e\u5165\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u306b\u3064\u3044\u3066\u8aac\u660e\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-320398\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/05\/benefits-of-customer-journey.jpg\" alt=\"\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u30e1\u30ea\u30c3\u30c8\" width=\"1019\" height=\"921\"><\/span><\/p>\n<p><b>\u304a\u5ba2\u69d8\u306e\u611f\u60c5\u3092\u3088\u308a\u6df1\u304f\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u30b8\u30e3\u30fc\u30cb\u30fc\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u3067\u3001\u6d88\u8cbb\u8005\u306e\u5fc3\u306b\u76f4\u63a5\u89e6\u308c\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u9867\u5ba2\u304c\u7279\u5b9a\u306e\u9078\u629e\u3092\u3059\u308b\u7406\u7531\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u30d3\u30b8\u30cd\u30b9\u3092\u6210\u529f\u306b\u5c0e\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u304a\u5ba2\u69d8\u306e\u6c17\u6301\u3061\u3092\u77e5\u308b\u3053\u3068\u3067\u3001\u7d44\u7e54\u306e\u6a5f\u80fd\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u306a\u305c\u306a\u3089\u3001\u304a\u5ba2\u69d8\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306b\u304a\u3051\u308b\u6469\u64e6\u30dd\u30a4\u30f3\u30c8\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u305d\u308c\u3092\u4fee\u6b63\u3059\u308b\u3053\u3068\u304c\u5bb9\u6613\u306b\u306a\u308b\u304b\u3089\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> <\/span><b>\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u3064\u307e\u305a\u304d\u3092\u5206\u6790\u3059\u308b\uff1a<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u30de\u30c3\u30d4\u30f3\u30b0\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u6b20\u3051\u3066\u3044\u308b\u90e8\u5206\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u4f8b\u3048\u3070\u3001\u30b5\u30dd\u30fc\u30c8\u30b9\u30bf\u30c3\u30d5\u306e\u4eba\u6570\u304c\u4e0d\u8db3\u3057\u3066\u3044\u308b\u3068\u3001\u5fc5\u8981\u306a\u6642\u306b\u304a\u5ba2\u69d8\u306b\u30d8\u30eb\u30d7\u304c\u884c\u304d\u5c4a\u304b\u306a\u3044\u3002 \u304a\u5ba2\u69d8\u306f\u3001\u8fc5\u901f\u306a\u8fd4\u4fe1\u3092\u671f\u5f85\u3059\u308b\u304b\u3089\u3053\u305d\u3001\u6012\u308b\u306e\u3067\u3059\u3002 \u3088\u308a\u591a\u304f\u306e\u304a\u5ba2\u69d8\u306e\u8cea\u554f\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u3001\u5225\u306e\u30b5\u30dd\u30fc\u30c8\u30e1\u30f3\u30d0\u30fc\u3092\u96c7\u7528\u3059\u308b\u3053\u3068\u3067\u554f\u984c\u3092\u89e3\u6c7a\u3057\u307e\u3057\u305f\u3002  <\/span><\/p>\n<p><span style=\"font-weight: 400;\"> \u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u3067\u3001\u304a\u5ba2\u69d8\u306e\u8996\u70b9\u306b\u7acb\u3063\u305f\u30d3\u30b8\u30cd\u30b9\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002 \u30de\u30c3\u30d7\u306f\u3001\u9867\u5ba2\u3068\u306e\u5404\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3067\u3064\u306a\u304c\u308b\u53d6\u5f15\u3084\u611f\u60c5\u3092\u8996\u899a\u7684\u306b\u8868\u73fe\u3057\u305f\u3082\u306e\u3067\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u306e\u30a6\u30a3\u30fc\u30af\u30dd\u30a4\u30f3\u30c8\u3092\u7279\u5b9a\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> <\/span><b>\u5f93\u696d\u54e1\u3068\u9867\u5ba2\u306e\u6e80\u8db3\u5ea6\u3092\u5411\u4e0a\u3055\u305b\u308b\uff1a<\/b><\/p>\n<p><span style=\"font-weight: 400;\"> \u8ab2\u984c\u304c\u89e3\u6c7a\u3055\u308c\u308b\u3053\u3068\u3067\u3001\u304a\u5ba2\u69d8\u3084\u5f93\u696d\u54e1\u306e\u4fe1\u983c\u5ea6\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002 \u793e\u54e1\u306f\u7d20\u6674\u3089\u3057\u3044\u4ed5\u4e8b\u3092\u3057\u7d9a\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u5168\u4f53\u306e\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002  <\/span><\/p>\n<p><span style=\"font-weight: 400;\"> <\/span><b>\u4e00\u81f4\u56e3\u7d50\u3057\u305f\u30c1\u30fc\u30e0\u3092\u4f5c\u308b\uff1a<\/b><\/p>\n<p><span style=\"font-weight: 400;\"> \u30e6\u30cb\u30fc\u30af\u306a\u9867\u5ba2\u4f53\u9a13\u3092\u958b\u767a\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u7d44\u7e54\u5185\u306e\u5404\u30c1\u30fc\u30e0\u304c\u540c\u3058\u8003\u3048\u3092\u6301\u3063\u3066\u3044\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u5546\u54c1\u958b\u767a\u3001\u8ca9\u58f2\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u304c\u9023\u643a\u3057\u3066\u3001\u7d44\u7e54\u5185\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u6539\u5584\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 \u30c1\u30fc\u30e0\u304c\u9023\u643a\u3059\u308b\u3053\u3068\u3067\u3001\u5404\u30c1\u30fc\u30e0\u306e\u52b9\u7387\u3084\u52b9\u679c\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/span><\/p>\n<blockquote><p>\u30de\u30c3\u30d4\u30f3\u30b0\u306e\u305f\u3081\u306e<a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-benefits\/\" target=\"_blank\" rel=\"noopener\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e10\u306e<\/a>\u30e1\u30ea\u30c3\u30c8\u3092\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\u3002<\/p><\/blockquote>\n<h2><\/h2>\n<h2 id=\"customer_journey_analysis\" class=\"blankurl\"><strong>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u5206\u6790<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u304a\u5ba2\u69d8\u306e\u8996\u70b9\u304b\u3089\u7d44\u7e54\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u65b0\u3057\u3044\u30a2\u30a4\u30c7\u30a2\u3084\u610f\u898b\u304c\u751f\u307e\u308c\u307e\u3059\u3002<a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-analytics\/\" target=\"_blank\" rel=\"noopener\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306f<\/a>\u307e\u3055\u306b\u305d\u308c\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002\u88fd\u54c1\u306b\u95a2\u3059\u308b\u9867\u5ba2\u306e\u8996\u70b9\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u5fe0\u8aa0\u5fc3\u3092\u4fdd\u3064\u305f\u3081\u306b\u9069\u5207\u306a\u5909\u66f4\u3092\u52a0\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u9867\u5ba2\u304b\u3089\u306e\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u6539\u5584\u3092\u5b9f\u65bd\u3059\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5206\u6790\u306b\u306f\u3001\u6b63\u78ba\u306a\u60c5\u5831\u306e\u53ce\u96c6\u3001\u958b\u767a\u3068\u3044\u30463\u3064\u306e\u6bb5\u968e\u304c\u3042\u308a\u307e\u3059\u3002 <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/how-to-create-an-ideal-customer-persona\/\"><br \/>\n  <span style=\"font-weight: 400;\">\u9867\u5ba2\u30da\u30eb\u30bd\u30ca<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">\u3001\u304a\u3088\u3073\u9867\u5ba2\u3068\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u3092\u5206\u6790\u3059\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u3053\u3067\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u5206\u6790\u304c\u3069\u306e\u3088\u3046\u306b\u60c5\u5831\u53ce\u96c6\u306b\u6709\u52b9\u306a\u306e\u304b\u3092\u7d39\u4ecb\u3057\u307e\u3059\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u3059\u3079\u3066\u306e\u9867\u5ba2\u3068\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u30dd\u30a4\u30f3\u30c8\u3092\u660e\u78ba\u306b\u5b9a\u7fa9\u3057\u3066\u3044\u308b\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u65c5\u306e\u59cb\u307e\u308a\u304b\u3089\u7d42\u308f\u308a\u307e\u3067\u3001\u3069\u306e\u3088\u3046\u306b\u9032\u884c\u3057\u3066\u3044\u304f\u304b\u3092\u8a55\u4fa1\u3059\u308b\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u9867\u5ba2\u3068\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u30dd\u30a4\u30f3\u30c8\u306b\u5fdc\u3058\u3066\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3084\u30d6\u30e9\u30f3\u30c9\u30b7\u30a7\u30a2\u30e9\u30d3\u30ea\u30c6\u30a3\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u3092\u5206\u6790\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u304a\u5ba2\u69d8\u306e\u6642\u9593\u3092\u7121\u99c4\u306b\u3059\u308b\u90e8\u5206\u3092\u5f37\u8abf\u3057\u3001\u52b9\u7387\u5316\u3092\u56f3\u308a\u307e\u3059\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u4f3c\u305f\u3088\u3046\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u65c5\u3092\u4e00\u822c\u5316\u3057\u3066\u3001\u6539\u5584\u3092\u884c\u3044\u3001\u9867\u5ba2\u306e\u6e80\u8db3\u5ea6\u3092\u7dad\u6301\u3059\u308b\u3002<\/span><\/li>\n<\/ul>\n<blockquote><p><a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-monitoring\/\" target=\"_blank\" rel=\"noopener\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3068\u306f <\/a>\u4f55\u304b\u3001\u3053\u306e\u4f53\u7cfb\u7684\u306a\u6d3b\u52d5\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u306e\u30e1\u30ea\u30c3\u30c8\u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p><\/blockquote>\n<h2 id=\"Customer_Journey_channels\"><span style=\"font-weight: 400;\"> <\/span><\/h2>\n<h2 id=\"customer_journey_communication_channels\" class=\"blankurl\"><strong>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30c1\u30e3\u30cd\u30eb<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-361461 aligncenter\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/05\/customer-journey-communication-channels.jpg\" alt=\"\" width=\"992\" height=\"799\"><\/p>\n<p><span style=\"font-weight: 400;\">\u3042\u306a\u305f\u306e\u5730\u56f3\u306f <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/5-simple-steps-plan-360-degree-customer-feedback-survey\/\"><br \/>\n  <span style=\"font-weight: 400;\">\u304a\u5ba2\u69d8\u306e\u58f0\u3092360\u5ea6\u898b\u6e21\u305b\u308b<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> \u305d\u308c\u305e\u308c\u306e\u65c5\u306e\u30b9\u30c6\u30c3\u30d7\u304b\u3089 \u30de\u30c3\u30d4\u30f3\u30b0\u306f\u3001\u9867\u5ba2\u304c\u3044\u3064\u3001\u3069\u3053\u3067\u3001\u3069\u306e\u3088\u3046\u306b\u30d6\u30e9\u30f3\u30c9\u3092\u4f53\u9a13\u3059\u308b\u304b\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306e\u5b9f\u8a3c\u6e08\u307f\u306e\u30e2\u30c7\u30eb\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u307e\u305a\u306f\u3001\u7d99\u7d9a\u7684\u306b\u7d4c\u9a13\u3092\u6e2c\u5b9a\u3059\u308b\u5834\u3092\u7d39\u4ecb\u3057\u307e\u3059\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u30aa\u30f3\u30b5\u30a4\u30c8\u3067\uff1a<\/b><span style=\"font-weight: 400;\"> \u304a\u5ba2\u69d8\u304c\u5b9f\u5e97\u8217\u3092\u6301\u3064\u4f01\u696d\u306b\u8a2a\u308c\u305f\u77ac\u9593\u306b\u3001\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u7372\u5f97\u3059\u308b\u3002 \u4f8b\u3048\u3070\u3001\u3042\u306a\u305f\u304c\u30ec\u30b9\u30c8\u30e9\u30f3\u3092\u7d4c\u55b6\u3057\u3066\u3044\u308b\u3068\u3057\u307e\u3059\u3002 \u98df\u4e8b\u306e\u6700\u5f8c\u306b\u3001\u304a\u4f1a\u8a08\u3068\u4e00\u7dd2\u306b\u7c21\u5358\u306a\u30a2\u30f3\u30b1\u30fc\u30c8\u306b\u7b54\u3048\u3066\u3082\u3089\u3046\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u96fb\u5b50\u30e1\u30fc\u30eb <\/b><span style=\"font-weight: 400;\">\u96fb\u5b50\u30e1\u30fc\u30eb\u306e\u9001\u4fe1\u306f\u3001\u304a\u5ba2\u69d8\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u5f97\u308b\u6700\u3082\u7c21\u5358\u306a\u65b9\u6cd5\u306e1\u3064\u3067\u3059\u3002 \u9867\u5ba2\u304c\u8cfc\u5165\u3092\u5b8c\u4e86\u3057\u305f\u5f8c\u3001\u96fb\u5b50\u30e1\u30fc\u30eb\u3092\u30c8\u30ea\u30ac\u30fc\u3059\u308b\u3088\u3046\u306b\u8ca9\u58f2\u30b7\u30b9\u30c6\u30e0\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u30b3\u30fc\u30eb\u30bb\u30f3\u30bf\u30fc\u3067\u3059\uff1a <\/b><span style=\"font-weight: 400;\">\u9867\u5ba2\u3068\u306e\u5bfe\u8a71\u306e\u5f8c\u3001<a href=\"https:\/\/www.questionpro.com\/features\/email-your-survey.html\" target=\"_blank\" rel=\"noopener\">\u96fb\u5b50\u30e1\u30fc\u30eb\u3084<\/a>\u96fb\u8a71\u3067\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u53ce\u96c6\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><span style=\"font-weight: 400;\">\u96fb\u8a71\u306b\u3088\u308b\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>In-App\uff1a<\/b><span style=\"font-weight: 400;\"> \u30a2\u30d7\u30ea\u958b\u767a\u8005\u306b\u3068\u3063\u3066\u3001\u30a2\u30d7\u30ea\u304b\u3089\u96e2\u308c\u308b\u3053\u3068\u306a\u304f\u56de\u7b54\u3092\u53ce\u96c6\u3059\u308b\u3053\u3068\u306f\u7406\u60f3\u7684\u3067\u3059\u3002 \u30a2\u30d7\u30ea\u5185\u30a2\u30f3\u30b1\u30fc\u30c8\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30a2\u30d7\u30ea\u3092\u697d\u3057\u307f\u306a\u304c\u3089\u3001\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u63d0\u4f9b\u3057\u7d9a\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3082\u306e\u3067\u3059\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\uff1a<\/b><span style=\"font-weight: 400;\"> \u898b\u8fbc\u307f\u5ba2\u304c\u30b5\u30a4\u30c8\u3092\u95b2\u89a7\u3057\u3001\u9867\u5ba2\u306b\u306a\u308b\u3053\u3068\u3092\u691c\u8a0e\u3059\u308b\u3002 \u304a\u5ba2\u69d8\u306b\u306f\u3001\u5f15\u304d\u7d9a\u304d\u30b5\u30dd\u30fc\u30c8\u3068\u30a2\u30ab\u30a6\u30f3\u30c8\u3078\u306e\u30a2\u30af\u30bb\u30b9\u3092\u304a\u9858\u3044\u3057\u307e\u3059\u3002 \u306b\u95a2\u3059\u308b\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u53ce\u96c6\u3057\u307e\u3059\u3002  <\/span><a href=\"https:\/\/www.questionpro.com\/survey-templates\/website-evaluation\/\"><br \/>\n  <span style=\"font-weight: 400;\">\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">\u306f\u3001\u30db\u30ea\u30b9\u30c6\u30a3\u30c3\u30af\u306a\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/span><\/li>\n<\/ul>\n<blockquote><p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3068\u306f\u4f55\u304b\u306b\u3064\u3044\u3066\u8aad\u3080\u306e\u304c\u597d\u304d\u306a\u65b9\u306f\u3001<a href=\"https:\/\/www.questionpro.com\/blog\/in-store-customer-journey\/\" target=\"_blank\" rel=\"noopener\">\u30a4\u30f3\u30b9\u30c8\u30a2\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\uff1a\u5b9a\u7fa9\u3001\u91cd\u8981\u6027\u3001\u30b9\u30c6\u30fc\u30b8\u306b\u3064\u3044\u3066<\/a>\u5b66\u3076\u306e\u3082\u9762\u767d\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u306d\u3002<\/p><\/blockquote>\n<h2><\/h2>\n<h2><\/h2>\n<h2><\/h2>\n<h2 id=\"what_is_customer_journey_mapping?\" class=\"blankurl\"><strong>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d4\u30f3\u30b0\u3068\u306f\uff1f<\/strong><\/h2>\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7<span style=\"font-weight: 400;\"> (CJM)\u306f\u3001\u3042\u3089\u3086\u308b\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u306b\u304a\u3051\u308b\u304a\u5ba2\u69d8\u306e\u30d6\u30e9\u30f3\u30c9\u4f53\u9a13\u306e\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u3001\u3059\u3079\u3066\u540c\u3058\u30ad\u30e3\u30f3\u30d0\u30b9\u4e0a\u3067\u8868\u73fe\u3057\u307e\u3059\u3002 \u3084\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\uff08CJM\uff09\u3092\u3001\u9867\u5ba2\u4f53\u9a13\u5411\u4e0a\u306e\u305f\u3081\u306e\u91cd\u8981\u306a\u30c4\u30fc\u30eb\u3068\u3057\u3066\u6d3b\u7528\u3057\u3066\u3044\u307e\u3059\u3002 CJM\u306e\u76ee\u7684\u306b\u3088\u3063\u3066\u3001\u3088\u308a\u8907\u96d1\u306a\u3082\u306e\u306b\u306a\u3063\u305f\u308a\u3001\u305d\u3046\u3067\u306a\u3044\u3082\u306e\u306b\u306a\u3063\u305f\u308a\u3057\u307e\u3059\u3002<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\u304a\u5ba2\u69d8\u304c\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u63a5\u3059\u308b\u3068\u304d\u306b\u611f\u3058\u308b\u3053\u3068\u3001\u898b\u308b\u3053\u3068\u3001\u805e\u304f\u3053\u3068\u306f\u3001\u304a\u5ba2\u69d8\u306e\u4f53\u9a13\u306e\u571f\u53f0\u3068\u306a\u308b\u3082\u306e\u3067\u3059\u3002  <\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">\u3053\u308c\u3089\u306e\u4f53\u9a13\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u6b63\u78ba\u306b\u30de\u30c3\u30d4\u30f3\u30b0\u3057\u3001\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<h2 id=\"example_of_customer_journey_mapping\" class=\"blankurl\"><strong>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d4\u30f3\u30b0\u306e\u4f8b<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u4f8b\u3048\u3070\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u3067\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30fb\u30a4\u30f3\u30c6\u30a3\u30de\u30b7\u30fc\u3068\u3044\u3046\u6982\u5ff5\u3092\u30de\u30b9\u30bf\u30fc\u3057\u3001\u4f53\u9a13\u3092\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3057\u3066\u3044\u307e\u3059\u3002 \u30c9\u30a2\u3092\u958b\u3051\u305f\u77ac\u9593\u304b\u3089\u3001\u65c5\u306f\u8a08\u7b97\u3055\u308c\u3066\u3044\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8fd1\u6240\u306e\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u306b\u884c\u304f\u3053\u3068\u3092\u60f3\u50cf\u3057\u3066\u304f\u3060\u3055\u3044\u3002 \u5e97\u5185\u306b\u5165\u308b\u3068\u3001\u7119\u714e\u3057\u305f\u30b3\u30fc\u30d2\u30fc\u8c46\u306e\u9999\u3070\u3057\u3044\u9999\u308a\u304c\u3057\u307e\u3059\u3002 \u30ab\u30a6\u30f3\u30bf\u30fc\u306e\u5411\u3053\u3046\u306e\u30d0\u30ea\u30b9\u30bf\u304c\u7b11\u9854\u3067\u8fce\u3048\u3066\u304f\u308c\u308b\u3002 \u96d1\u8ac7\u304c\u9759\u8b10\u306aBGM\u306e\u4e2d\u306b\u6d88\u3048\u3066\u3044\u304f\u3088\u3046\u306a\u3001\u305d\u3093\u306a\u5c45\u5fc3\u5730\u306e\u826f\u3055\u3092\u611f\u3058\u3066\u3044\u307e\u3059\u3002 \u30b3\u30fc\u30d2\u30fc\u3092\u53d7\u3051\u53d6\u308b\u3068\u3001\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u306a\u30d0\u30ea\u30b9\u30bf\u304c\u624b\u66f8\u304d\u3067\u540d\u524d\u3092\u66f8\u3044\u3066\u304f\u308c\u3066\u3044\u308b\u306e\u304c\u898b\u3048\u307e\u3059\u3002 \u5e38\u9023\u3055\u3093\u3067\u3042\u308c\u3070\u3001\u30b9\u30bf\u30c3\u30d5\u3082\u540d\u524d\u3092\u77e5\u3063\u3066\u3044\u308b\u306e\u3067\u3001\u8a18\u61b6\u3092\u983c\u308a\u306b\u30aa\u30fc\u30c0\u30fc\u3092\u4f5c\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002  <\/span><\/p>\n<p><span style=\"font-weight: 400;\"> \u30b3\u30fc\u30d2\u30fc\u306e\u5de8\u4eba\u306f\u3001\u305f\u3060\u88fd\u54c1\u3092\u58f2\u3063\u3066\u3044\u308b\u306e\u3067\u306f\u306a\u3044\u3002 \u4eba\u304c\u6700\u3082\u5f97\u610f\u3068\u3059\u308b\u8a18\u61b6\u3001\u3064\u307e\u308a\u4f53\u9a13\u3092\u58f2\u308a\u306b\u3057\u3066\u3044\u308b\u306e\u3067\u3059\u3002 \u5fd8\u308c\u3089\u308c\u306a\u3044\u4f53\u9a13\u3068\u4e00\u7dd2\u306b\u5546\u54c1\u3092\u30d1\u30c3\u30b1\u30fc\u30b8\u30f3\u30b0\u3059\u308b\u3053\u3068\u3067\u3001\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u3092\u7dad\u6301\u3057\u3066\u3044\u308b\u306e\u3067\u3059\u3002 \u307e\u305f\u3001\u7af6\u5408\u4ed6\u793e\u3088\u308a\u3082\u6700\u592710\u500d\u4ee5\u4e0a\u306e\u6599\u91d1\u3092\u8acb\u6c42\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002 \u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u306f\u3001\u9867\u5ba2\u4f53\u9a13\u3092\u660e\u78ba\u306b\u7406\u89e3\u3057\u3001\u305d\u308c\u3092\u30d3\u30b8\u30cd\u30b9\u6226\u7565\u306e\u4e2d\u6838\u306b\u5439\u304d\u8fbc\u3093\u3067\u3044\u307e\u3059\u3002<\/span><\/p>\n<blockquote><p>\u3082\u3063\u3068\u77e5\u308a\u305f\u3044\u65b9\u306f\u3053\u3061\u3089\u3055\u3089\u306b7\u3064\u306e<a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-examples\/\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u4e8b\u4f8b\u3092<\/a>\u3054\u89a7\u306b\u306a\u308a\u305f\u3044\u65b9\u306f\u3001\u3053\u3061\u3089\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p><\/blockquote>\n<p>\u4ee5\u4e0b\u306b\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u63b2\u8f09\u3057\u307e\u3059\u306e\u3067\u3001\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002 \u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u305f\u3044\u65b9\u306f\u3001\u3053\u306e\u307e\u307e\u8aad\u307f\u9032\u3081\u3066\u304f\u3060\u3055\u3044\uff01 \u307e\u305f\u306f\u3082\u3046\u5c11\u3057\u4e0b\u306b\u30b9\u30af\u30ed\u30fc\u30eb\u3057\u3066\u304f\u3060\u3055\u3044 \ud83d\ude09<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-62215\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/05\/Customer-Journey-Map-Template-QuestionPro-768x591-1.png\" alt=\"\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d4\u30f3\u30b0\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\" width=\"768\" height=\"591\"><\/p>\n<p><span style=\"font-weight: 400;\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306f\u3001\u6570\u6642\u9593\u3067\u7d42\u308f\u308b\u3053\u3068\u3082\u3042\u308c\u3070\u3001\u6570\u9031\u9593\u4ee5\u4e0a\u304b\u304b\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002 \u6700\u3082\u30b7\u30f3\u30d7\u30eb\u306a\u65b9\u6cd5\u306f\u3001\u30bf\u30a4\u30e0\u30e9\u30a4\u30f3\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u3067\u3059\u3002 \u9867\u5ba2\u77e5\u8b58\u3092\u99c6\u4f7f\u3057\u3066\u3001\u30bf\u30a4\u30e0\u30e9\u30a4\u30f3\u306e\u5404\u30b9\u30c6\u30fc\u30b8\u3067\u9867\u5ba2\u306b\u4f55\u304c\u8d77\u3053\u3063\u3066\u3044\u308b\u304b\u3092\u8a18\u5165\u3059\u308b\u3002  <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/cx\/why\/journey-mapping.html\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d4\u30f3\u30b0\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u306f<\/a>\u3001\u30bf\u30a4\u30e0\u30e9\u30a4\u30f3\u3068\u4e26\u884c\u3057\u3066\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308a\u307e\u3059\uff1a<\/span><\/p>\n<p><b>\u884c\u52d5\u3059\u308b\uff1a<\/b><span style=\"font-weight: 400;\"> \u304a\u5ba2\u69d8\u306f\u4f55\u3092\u3055\u308c\u3066\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f \u304a\u5ba2\u69d8\u304c\u6b21\u306e\u30b9\u30c6\u30fc\u30b8\u306b\u9032\u3080\u305f\u3081\u306e\u91cd\u8981\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u306f\u4f55\u3067\u3057\u3087\u3046\u304b\uff1f \u76f8\u624b\u304c\u52d5\u304b\u306a\u3044\u3068\u304d\u3001\u4eba\u306f\u3069\u3093\u306a\u884c\u52d5\u3092\u3068\u308b\u306e\u304b\u3002<\/span><\/p>\n<p><b>\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u304c\u4e0a\u304c\u308b\uff1a<\/b><span style=\"font-weight: 400;\"> \u304a\u5ba2\u3055\u307e\u304c\u6b21\u306e\u30b9\u30c6\u30fc\u30b8\u306b\u9032\u3080\u539f\u52d5\u529b\u306f\u4f55\u304b\uff1f \u76ee\u6a19\u306f\u4f55\u3067\u3057\u3087\u3046\u304b\uff1f \u554f\u984c\u3092\u89e3\u6c7a\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u306e\u3060\u308d\u3046\u304b\uff1f \u5f7c\u3089\u306f\u4f55\u3092\u611f\u3058\u3066\u3044\u308b\u306e\u3060\u308d\u3046\u304b\u3002<\/span><\/p>\n<p><b>\u8cea\u554f\u3067\u3059\uff1a<\/b><span style=\"font-weight: 400;\"> \u304a\u5ba2\u69d8\u306e\u4e0d\u5b89\u8981\u7d20\u306f\u4f55\u3067\u3059\u304b\uff1f \u4f55\u304b\u7279\u5b9a\u306e\u3082\u306e\u3092\u63a2\u3057\u3066\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f \u6df7\u4e71\u3057\u3066\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f \u3069\u306e\u30b9\u30c6\u30fc\u30b8\u306e\u304a\u5ba2\u69d8\u304b\u3089\u306e\u8cea\u554f\u304c\u591a\u3044\u304b\u3092\u628a\u63e1\u3057\u3001\u7d20\u65e9\u304f\u5bfe\u5fdc\u3059\u308b\u3002<\/span><\/p>\n<p><b>\u75db\u70b9\u3067\u3059\uff1a<\/b><span style=\"font-weight: 400;\"> \u304a\u5ba2\u69d8\u304c\u6b21\u306e\u30b9\u30c6\u30fc\u30b8\u306b\u9032\u3080\u306e\u3092\u963b\u3080\u969c\u5bb3\u306f\u4f55\u304b\uff1f \u30d7\u30ed\u30bb\u30b9\u306a\u306e\u3067\u3057\u3087\u3046\u304b\uff1f \u4fa1\u683c\u306f\uff1f<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u304a\u5ba2\u69d8\u306e\u58f0\u3092\u76f4\u63a5\u805e\u304f\u3053\u3068\u306f\u3001\u7b54\u3048\u3092\u5f97\u308b\u305f\u3081\u306e\u6700\u3082\u52b9\u679c\u7684\u306a\u65b9\u6cd5\u3067\u3059\u3002 \u30a2\u30f3\u30b1\u30fc\u30c8\u3084\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u884c\u3044\u3001\u304a\u5ba2\u69d8\u3084\u305d\u306e\u30cb\u30fc\u30ba\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u53d7\u3051\u53d6\u3063\u305f\u30c7\u30fc\u30bf\u3092\u4e0a\u8a18\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u5165\u529b\u3059\u308b\u3053\u3068\u3067\u3001\u304a\u5ba2\u69d8\u76ee\u7dda\u3067\u81ea\u793e\u3092\u898b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<h3>\u7121\u6599\u96fb\u5b50\u66f8\u7c4d\u306e\u3054\u6848\u5185\u30cf\u30c3\u30ab\u30fc\u304c\u6559\u3048\u308b\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\uff5eCX\uff1d\u611f\u60c5\u00d7\u4fa1\u5024<\/h3>\n<p><span style=\"font-weight: 400;\"><strong>\u4e2d\u9014\u534a\u7aef\uff1f \u304a\u3081\u3067\u3068\u3046\u3054\u3056\u3044\u307e\u3059\u3002<\/strong> \u5e78\u3044\u306b\u3082\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3068\u306f\u4f55\u304b\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3068\u306e\u76f8\u4e92\u95a2\u9023\u6027\u306b\u3064\u3044\u3066\u3001\u5c11\u3057\u306f\u3054\u7406\u89e3\u3044\u305f\u3060\u3051\u305f\u3088\u3046\u3067\u3059\u3002 \u30ab\u30b9\u30bf\u30de\u30fc\u30fb\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306b\u3088\u3063\u3066\u3001\u3088\u308a\u591a\u304f\u306e\u30cf\u30c3\u30d4\u30fc\u3067\u5fe0\u5b9f\u306a\u9867\u5ba2\u3092\u7372\u5f97\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u3092\u4fc3\u9032\u3059\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u3001\u3055\u3089\u306b\u8a73\u3057\u304f\u77e5\u308a\u305f\u3044\u65b9\u306f\u3001\u7121\u6599\u306eeBook\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u307f\u3066\u306f\u3044\u304b\u304c\u3067\u3057\u3087\u3046\u304b\u3002\u30cf\u30c3\u30ab\u30fc\u306e\u305f\u3081\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u30ac\u30a4\u30c9 &#8211; CX= Emotion x Value.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/ebook\/hackers-guide-to-customer-experience.html\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>\u96fb\u5b50\u66f8\u7c4d\u306e\u7121\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/strong><\/a><\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d4\u30f3\u30b0\u3092\u5b9f\u65bd\u3059\u308b\u969b\u306e\u30dd\u30a4\u30f3\u30c8<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u3053\u3053\u307e\u3067\u304f\u308c\u3070\u3001\u7d20\u6674\u3089\u3057\u3044\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u77e5\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3042\u308b\u3053\u3068\u306b\u540c\u610f\u3057\u3066\u3044\u305f\u3060\u3051\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002 \u3067\u3082\u3001\u3069\u3046\u3084\u3063\u3066\u6d3b\u7528\u3059\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305d\u308c\u3067\u306f\u3001<a href=\"https:\/\/www.questionpro.com\/blog\/effective-customer-journey\/\" target=\"_blank\" rel=\"noopener\">\u52b9\u679c\u7684\u306a\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092 <\/a>\u4f5c\u6210\u3059\u308b\u305f\u3081\u306b\u3001\u4ee5\u4e0b\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\uff1a  <\/span><\/p>\n<p><b>\u30d2\u30f3\u30c81\uff1a\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u69cb\u7bc9\u306f\u30c1\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u884c\u3046<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u304a\u5ba2\u69d8\u304c\u901a\u904e\u3059\u308b\u3059\u3079\u3066\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u3092\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306b\u53cd\u6620\u3055\u305b\u308b\u3053\u3068\u306f\u5bb9\u6613\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002 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\u305d\u308c\u304c\u4e0d\u53ef\u80fd\u306a\u5834\u5408\u306f\u3001\u5404\u90e8\u9580\u3067\u6700\u4f4e1\u56de\u306f\u691c\u8a3c\u3092\u884c\u3046\u3053\u3068\u304c\u809d\u8981\u3067\u3059\u3002 \u3053\u308c\u306b\u3088\u308a\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u5171\u6709\u8cac\u4efb\u306e\u3042\u308b\u30c4\u30fc\u30eb\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><b>\u30d2\u30f3\u30c82\uff1a\u304a\u5ba2\u69d8\u3092\u5fb9\u5e95\u7684\u306b\u77e5\u308b<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u304a\u5ba2\u69d8\u306e\u65c5\u306e\u5404\u4ea4\u5dee\u70b9\u3084\u30c1\u30a7\u30c3\u30af\u30dd\u30a4\u30f3\u30c8\u3067\u3001\u304a\u5ba2\u69d8\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002 \u3053\u308c\u306b\u3088\u308a\u3001\u30cb\u30fc\u30ba\u306b\u5408\u3063\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u88fd\u54c1\u3001\u30b5\u30fc\u30d3\u30b9\u3092\u958b\u767a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u304a\u5ba2\u69d8\u304b\u3089\u6642\u3005\u30c7\u30fc\u30bf\u3092\u96c6\u3081\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u7d99\u7d9a\u7684\u306b\u8abf\u67fb\u3092\u884c\u3044\u3001\u60c5\u5831\u3092\u53ce\u96c6\u3057\u307e\u3059\u3002  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5e02\u5834\u306e\u5909\u5316\u306b\u5fdc\u3058\u3066\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u5546\u54c1\u958b\u767a\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u8abf\u6574\u3057\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u5fdc\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u304c\u9b45\u529b\u3067\u3059\u3002<\/span><\/p>\n<p><b>\u30d2\u30f3\u30c8\u305d\u306e3\uff1a\u5165\u624b\u3059\u308b<\/b> <b>\u305d\u3046\u3054\u3046\u3072\u3087\u3046\u304b<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306f\u3001\u6f5c\u5728\u9867\u5ba2\u304c\u8cfc\u5165\u3057\u305f\u308a\u3001\u30b5\u30fc\u30d3\u30b9\u3092\u7533\u3057\u8fbc\u3093\u3060\u308a\u3059\u308b\u524d\u304b\u3089\u59cb\u307e\u3063\u3066\u3044\u307e\u3059\u3002 \u898b\u8fbc\u307f\u5ba2\u306f\u3001\u8cb4\u793e\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30ec\u30d3\u30e5\u30fc\u30fb\u30b5\u30a4\u30c8\u3001\u307e\u305f\u306f\u5e83\u544a\u3067\u88fd\u54c1\u306b\u3064\u3044\u3066\u77e5\u308b\u3053\u3068\u304b\u3089\u65c5\u3092\u59cb\u3081\u307e\u3059\u3002 \u8a8d\u77e5\u30fb\u767a\u898b\u306e\u6bb5\u968e\u3092\u7d4c\u3066\u3001\u6d88\u8cbb\u8005\u306f\u6b21\u306e\u6bb5\u968e\u306b\u5165\u308b\u3002  <\/span><a href=\"https:\/\/www.questionpro.com\/survey-templates\/purchase-process-and-evaluation-survey\/\"><span style=\"font-weight: 400;\">\u8cfc\u5165\u624b\u7d9a\u304d<\/span><\/a><span style=\"font-weight: 400;\">. \u304a\u5ba2\u3055\u307e\u306f\u3001\u8cfc\u5165\u6642\u306b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u4f53\u9a13\u3057\u3001\u610f\u898b\u3092\u5f62\u6210\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u308c\u3089\u306e\u6bb5\u968e\u3092\u901a\u3057\u3066\u3001\u304a\u5ba2\u69d8\u304c\u30d3\u30b8\u30cd\u30b9\u3084\u88fd\u54c1\u306b\u5bfe\u3057\u3066\u3069\u306e\u3088\u3046\u306b\u611f\u3058\u3066\u3044\u308b\u306e\u304b\u3092\u77e5\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 \u4f8b\u3048\u3070\u3001\u304a\u5ba2\u69d8\u304c\u7af6\u5408\u4ed6\u793e\u3067\u306f\u306a\u304f\u3001\u81ea\u793e\u3092\u9078\u3076\u8981\u56e0\u306f\u4f55\u306a\u306e\u304b\u3054\u5b58\u77e5\u3067\u3059\u304b\uff1f \u304a\u5ba2\u69d8\u306f\u8ca9\u58f2\u30b9\u30bf\u30c3\u30d5\u3092\u3069\u306e\u3088\u3046\u306b\u53d7\u3051\u6b62\u3081\u3066\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002 \u304a\u5ba2\u69d8\u306f\u5546\u54c1\u306e\u3069\u3093\u306a\u3068\u3053\u308d\u304c\u597d\u304d\u306a\u306e\u3067\u3057\u3087\u3046\u304b\uff1f \u3042\u306a\u305f\u306e\u30b5\u30dd\u30fc\u30c8\u30c1\u30fc\u30e0\u306f\u3001\u304a\u5ba2\u69d8\u306e\u8cea\u554f\u306b\u6b63\u78ba\u306b\u7b54\u3048\u3066\u3044\u307e\u3059\u304b\uff1f<\/span><\/p>\n<h2 id=\"how_to_create_a_customer_journey_map?\" class=\"blankurl\"><strong>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u4f5c\u308b\u306b\u306f\uff1f<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/blog\/how-to-create-a-customer-journey-map\/\" target=\"_blank\" rel=\"noopener\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u4f5c\u6210\u306b\u306f<\/a>\u3001\u4e3b\u306b6\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u304c\u3042\u308a\u307e\u3059\uff1a<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u8cb7\u3044\u624b\u306e\u30da\u30eb\u30bd\u30ca\u3092\u7406\u89e3\u3059\u308b\uff1a <\/b><span style=\"font-weight: 400;\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u4f5c\u6210\u3059\u308b\u524d\u306b\u3001\u7d44\u7e54\u306f\u7406\u60f3\u7684\u306a\u8cfc\u8cb7\u8005\u306e\u30da\u30eb\u30bd\u30ca\u3092\u5b9a\u7fa9\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u610f\u56f3\u3092\u6c72\u307f\u53d6\u308b\uff1a<\/b><span style=\"font-weight: 400;\"> \u8cb7\u3044\u624b\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u3068\u63a5\u3059\u308b\u3053\u3068\u3067\u4f55\u3092\u5b9f\u73fe\u3057\u305f\u3044\u306e\u304b\u3002 \u5f7c\u3089\u304c\u671f\u5f85\u3057\u3066\u3044\u308b\u3053\u3068\u306f\u4f55\u3067\u3057\u3087\u3046\u304b\uff1f<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u306b\u3088\u3063\u3066\u3001\u3053\u308c\u3089\u306e\u8cea\u554f\u306b\u7b54\u3048\u3066\u304f\u3060\u3055\u3044\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u767a\u4fe1\u3059\u308b <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/what-are-online-surveys\/\"><br \/>\n  <span style=\"font-weight: 400;\">\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u8abf\u67fb<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">\u3059\u3079\u3066\u306e\u304a\u5ba2\u69d8\u3078<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u30aa\u30fc\u30ac\u30ca\u30a4\u30ba <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/focus-group\/\"><br \/>\n  <span style=\"font-weight: 400;\">\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">\u307e\u305f\u306f1\u5bfe1\u306e\u9762\u63a5<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u305d\u3057\u3066\u3001\u8cb7\u3044\u624b\u306e\u671f\u5f85\u306b\u5fdc\u3048\u308b\u305f\u3081\u306b\u3001\u8abf\u67fb\u7d50\u679c\u3092\u3082\u3068\u306b\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\u3092\u7b56\u5b9a\u3057\u307e\u3059\u3002<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u306b\u6ce8\u76ee\u3057\u3066\u304f\u3060\u3055\u3044\uff1a  <\/b><span style=\"font-weight: 400;\">\u65b0\u898f\u9867\u5ba2\u304c\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u8a2a\u554f\u3057\u305f\u308a\u3001\u55b6\u696d\u62c5\u5f53\u8005\u306b\u9023\u7d61\u3057\u305f\u308a\u3059\u308b\u305f\u3073\u306b\u3001\u3059\u3079\u3066\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3092\u30de\u30c3\u30d4\u30f3\u30b0\u3057\u307e\u3059\u3002 \u8cfc\u5165\u524d\u3001\u8cfc\u5165\u4e2d\u3001\u8cfc\u5165\u5f8c\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u3092\u30de\u30c3\u30d7\u306b\u76db\u308a\u8fbc\u3080\u3002<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u3042\u306a\u305f\u306e\u7d44\u7e54\u306f\u7406\u89e3\u3057\u3066\u3044\u308b\u306f\u305a\u3067\u3059\uff1a<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u304a\u5ba2\u3055\u307e\u304c\u304a\u5ba2\u3055\u307e\u306e\u60c5\u5831\u3092\u5f97\u308b\u5834\u6240 <\/span><a href=\"https:\/\/www.questionpro.com\/survey-templates\/website-surveys\"><br \/>\n  <span style=\"font-weight: 400;\">\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">&#8211; Google\u691c\u7d22\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3001Google\u5e83\u544a\u306e\u3044\u305a\u308c\u304b\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u591a\u304f\u306e\u304a\u5ba2\u3055\u307e\u304c\u8a2a\u308c\u308b\u30da\u30fc\u30b8\u306f\uff1f \u305d\u308c\u305e\u308c\u306e\u5e73\u5747\u4f7f\u7528\u6642\u9593\u306f\uff1f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u304a\u5ba2\u3055\u307e\u306f\u3001\u305d\u306e\u7d44\u7e54\u3067\u306e\u8cb7\u3044\u7269\u3092\u697d\u3057\u3081\u305f\u304b\uff1f \u4f55\u304b\u56f0\u3063\u305f\u3053\u3068\u306f\u3042\u308a\u307e\u3057\u305f\u304b\u3001\u307e\u305f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u306f\u3069\u306e\u7a0b\u5ea6\u5f79\u306b\u7acb\u3061\u307e\u3057\u305f\u304b\uff1f<\/span><\/li>\n<\/ol>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u91cd\u8981\u306a\u8cea\u554f\u3092\u3059\u308b\uff1a<\/b><span style=\"font-weight: 400;\">\u3068\u3044\u3046\u8cea\u554f\u3092\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002 <\/span><a href=\"https:\/\/www.questionpro.com\/tour\/sample-questions.html\"><br \/>\n  <span style=\"font-weight: 400;\">\u3082\u3093\u3060\u3044<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">\u306e\u3088\u3046\u306a\u3082\u306e\u3067\u3059\uff1a<\/span><\/li>\n<\/ol>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u79c1\u306e\u7d44\u7e54\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u4eba\u3005\u306e\u8981\u6c42\u3092\u3059\u3079\u3066\u6e80\u305f\u3057\u3066\u3044\u308b\u304b\uff1f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u304a\u5ba2\u3055\u307e\u306f\u3001\u3069\u306e\u6bb5\u968e\u3067\u5171\u901a\u306e\u554f\u984c\u306b\u76f4\u9762\u3059\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u76f4\u5e30\u7387\u304c\u8a31\u5bb9\u7bc4\u56f2\u3092\u8d85\u3048\u3066\u3044\u308b\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u30da\u30fc\u30b8\u306f\uff1f<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u304a\u5ba2\u69d8\u3068\u76f4\u63a5\u3084\u308a\u3068\u308a\u3059\u308b\u5834\u5408\u306f\u3001\u5fc5\u305a\u304a\u5ba2\u69d8\u306b\u805e\u3044\u3066\u304f\u3060\u3055\u3044\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u5f53\u56e3\u4f53\u3092\u3069\u306e\u3088\u3046\u306b\u304a\u77e5\u308a\u306b\u306a\u308a\u307e\u3057\u305f\u304b\uff1f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u5f53\u56e3\u4f53\u306eWeb\u30b5\u30a4\u30c8\u306b\u671f\u5f85\u3057\u305f\u3053\u3068\u306f\u4f55\u3067\u3059\u304b\uff1f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u3054\u671f\u5f85\u306b\u6dfb\u3048\u307e\u3057\u305f\u304b\uff1f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u5f53\u56e3\u4f53\u304b\u3089\u8cfc\u5165\u3055\u308c\u305f\u304d\u3063\u304b\u3051\u306f\u4f55\u3067\u3059\u304b\uff1f<\/span><\/li>\n<\/ul>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u512a\u5148\u9806\u4f4d\u3092\u30ea\u30b9\u30c8\u30a2\u30c3\u30d7\u3059\u308b\uff1a  <\/b><span style=\"font-weight: 400;\">\u65e9\u6025\u306a\u5bfe\u5fdc\u304c\u5fc5\u8981\u306a\u7b87\u6240\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d4\u30f3\u30b0\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u3088\u304f\u3042\u308b\u554f\u984c\u304c\u5206\u304b\u308c\u3070\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3078\u306e\u5f71\u97ff\u3092\u6291\u3048\u308b\u305f\u3081\u306e\u5bfe\u7b56\u3092\u8b1b\u3058\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u3059\u3079\u3066\u306e\u30a2\u30a4\u30c7\u30a2\u3092\u7d19\u306b\u66f8\u304d\u51fa\u3059\uff1a<\/b><span style=\"font-weight: 400;\"> \u591a\u304f\u306e\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u3001\u30db\u30ef\u30a4\u30c8\u30dc\u30fc\u30c9\u306b\u30de\u30c3\u30d7\u5168\u4f53\u3092\u63cf\u304f\u304b\u3001<a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-mapping-tools\/\" target=\"_blank\" rel=\"noopener\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d4\u30f3\u30b0\u30c4\u30fc\u30eb\u3092\u4f7f\u3063\u3066<\/a> <a href=\"https:\/\/www.questionpro.com\/blog\/digital-customer-journey\/\" target=\"_blank\" rel=\"noopener\">\u30c7\u30b8\u30bf\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092<\/a>\u4f5c\u6210\u3059\u308b\u3053\u3068\u3092\u597d\u307f\u307e\u3059\u3002 \u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306e\u610f\u601d\u6c7a\u5b9a\u304c\u5fc5\u8981\u306a\u3068\u304d\u306b\u3001\u30b3\u30d4\u30fc\u3092\u53c2\u7167\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/li>\n<\/ol>\n<blockquote><p>\u5b66\u3076\uff1a<a href=\"https:\/\/www.questionpro.com\/blog\/buyer-journey\/\" target=\"_blank\" rel=\"noopener\">\u30d0\u30a4\u30e4\u30fc\u30ba\u30b8\u30e3\u30fc\u30cb\u30fc\u3068\u306f<\/a>\u4f55\u304b\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3068\u4f55\u304c\u9055\u3046\u306e\u304b\uff1f<\/p><\/blockquote>\n<h4><\/h4>\n<h2 id=\"free_customer_journey_map_template\" class=\"blankurl\"><b>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u7121\u6599\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8<\/b><\/h2>\n<p>QuestionPro\u3067\u306f\u3001\u3053\u308c\u3089\u306e\u60c5\u5831\u306b\u306f\u5727\u5012\u3055\u308c\u3001\u4f55\u306e\u52a9\u3051\u3082\u306a\u304f\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u4f5c\u6210\u3057\u59cb\u3081\u308b\u306e\u306f\u6c17\u304c\u5f15\u3051\u308b\u3082\u306e\u3067\u3042\u308b\u3053\u3068\u3092\u7406\u89e3\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u305d\u3053\u3067\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u4f5c\u6210\u3057\u3001\u304a\u5ba2\u69d8\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3059\u308b\u30b9\u30c6\u30fc\u30b8\u3001UX\u3001\u5168\u4f53\u7684\u306a\u6e80\u8db3\u5ea6\u306e\u30b9\u30b1\u30c3\u30c1\u3092\u59cb\u3081\u308b\u306e\u306b\u5f79\u7acb\u3066\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-439581\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/09\/customer-journey-map-free-template.jpg\" alt=\"\" width=\"914\" height=\"547\"><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2016\/11\/QuestionPro_Customer-Journey-Mapping-Template.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/strong><\/a><\/span><\/p>\n<h2 id=\"how_to_use_customer_journey_to_improve_your_customer_experience?\" class=\"blankurl\"><b>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u6d3b\u7528\u3057\u3066\u9867\u5ba2\u4f53\u9a13\u3092\u5411\u4e0a\u3055\u305b\u308b\u65b9\u6cd5\u3068\u306f\uff1f<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u304a\u5ba2\u69d8\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u3068\u306e\u3084\u308a\u3068\u308a\u304c\u6700\u521d\u304b\u3089\u30b7\u30fc\u30e0\u30ec\u30b9\u3067\u3042\u308b\u3053\u3068\u3092\u671f\u5f85\u3057\u3066\u3044\u307e\u3059\u3002 \u5404\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3067\u306e\u3084\u308a\u3068\u308a\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u304a\u5ba2\u69d8\u306e\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u52b9\u7387\u5316\u3092\u56f3\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">&#8220;\u9867\u5ba2\u4e2d\u5fc3\u4e3b\u7fa9\u306e\u4f01\u696d\u306f\u3001\u9867\u5ba2\u4e2d\u5fc3\u4e3b\u7fa9\u3067\u306a\u3044\u4f01\u696d\u3088\u308a60%\u3082\u53ce\u76ca\u6027\u304c\u9ad8\u3044&#8221;- \u30c7\u30ed\u30a4\u30c8\u30fb\u30a2\u30f3\u30c9\u30fb\u30c8\u30a6\u30b7\u30e5<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u6b63\u78ba\u306b\u30de\u30c3\u30d4\u30f3\u30b0\u3059\u308b\u305f\u3081\u306b\u3001\u88fd\u54c1\u3092\u8cfc\u5165\u3059\u308b\u5404\u6bb5\u968e\u3092\u8003\u3048\u3066\u307f\u307e\u3057\u3087\u3046\u3002 \u5404\u30b9\u30c6\u30fc\u30b8\u3067\u3001\u304a\u5ba2\u3055\u307e\u304c\u611f\u3058\u305f\u3053\u3068\u3001\u524d\u306b\u9032\u3080\u305f\u3081\u306b\u5fc5\u8981\u306a\u884c\u52d5\u3092\u66f8\u304d\u51fa\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-62214\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/05\/QuestionPro_eCommerce-Customer-Journey.jpg\" alt=\"e\u30b3\u30de\u30fc\u30b9\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u4f8b\" width=\"1800\" height=\"604\"><\/p>\n<p><span style=\"font-weight: 400;\">\u5404\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3067\u306e\u611f\u60c5\u3092\u8abf\u3079\u3001\u305d\u306e\u4f53\u9a13\u3092\u8a55\u4fa1\u3059\u308b\u3002 \u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u306e\u304b\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u306e\u304b\uff1f<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u70b9\u3068\u70b9\u3092\u7d50\u3073\u3001\u3069\u306e\u30ae\u30e3\u30c3\u30d7\u304c\u304a\u5ba2\u69d8\u306e\u671f\u5f85\u3092\u4e0b\u56de\u3063\u3066\u3044\u308b\u306e\u304b\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u304b\u3089\u59cb\u3081\u307e\u3057\u3087\u3046\u3002 \u3053\u306e\u30a8\u30af\u30b5\u30b5\u30a4\u30ba\u306f\u3001\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e\u5411\u4e0a\u306b\u6700\u3082\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u5834\u6240\u3092\u7b56\u5b9a\u3057\u3001\u8aad\u307f\u89e3\u304f\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/span><\/p>\n<blockquote><p><a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-canvas\/\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30ad\u30e3\u30f3\u30d0\u30b9\u306e<\/a>\u8a73\u7d30\u306f\u3053\u3061\u3089<\/p><\/blockquote>\n<p><b>\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u53ce\u96c6\u3057\u3001\u3088\u308a\u6b63\u78ba\u306a\u7d50\u679c\u3092\u5f97\u308b<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u3092\u542b\u3081\u3066\u304f\u3060\u3055\u3044\u3002 <\/span><a href=\"https:\/\/www.questionpro.com\/customer-satisfaction.html\"><br \/>\n  <span style=\"font-weight: 400;\">\u9867\u5ba2\u6e80\u8db3<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> \u306e\u30b9\u30b3\u30a2\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u4f5c\u6210\u3059\u308b\u3068\u304d\u306b\u4f7f\u7528\u3057\u307e\u3059\u3002 \u3053\u306e\u8ffd\u52a0\u60c5\u5831\u306f\u3001\u30de\u30c3\u30d4\u30f3\u30b0\u304b\u3089\u5f97\u3089\u308c\u308b\u30ae\u30e3\u30c3\u30d7\u3084\u4eee\u5b9a\u3092\u691c\u8a3c\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u3048\u3070\u3001\u304a\u5ba2\u69d8\u304c\u8cfc\u5165\u6642\u306bCSAT\u30b9\u30b3\u30a23\u3001\u8cfc\u5165\u5f8c\u306b\u30b9\u30b3\u30a28\u3068\u8a55\u4fa1\u3057\u305f\u3068\u3057\u307e\u3059\u3002 \u58f2\u308a\u5834\u306b\u306f\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3042\u308b\u3053\u3068\u304c\u3059\u3050\u306b\u308f\u304b\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8907\u6570\u306e\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u30b9\u30b3\u30a2\u3092\u898b\u3066\u3001\u6700\u3082\u91cd\u8981\u306a\u30da\u30a4\u30f3\u30dd\u30a4\u30f3\u30c8\u3092\u898b\u3064\u3051\u308b\u3002 \u3082\u3057\u3001\u591a\u304f\u306e\u304a\u5ba2\u3055\u307e\u304c\u82e6\u624b\u3068\u3057\u3066\u3044\u308b\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u304c\u3042\u308c\u3070\u3001\u305d\u3053\u304b\u3089\u6539\u5584\u3092\u59cb\u3081\u3066\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n<p><b>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306b\u6cbf\u3046\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002  <\/b><span style=\"font-weight: 400;\">QuestionPro\u306f\u3001\u6700\u3082\u5148\u9032\u7684\u306a\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u30c4\u30fc\u30eb\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002 \u9867\u5ba2\u306e\u601d\u8003\u3084\u611f\u60c5\u306b\u95a2\u3059\u308b\u8cb4\u91cd\u306a\u6d1e\u5bdf\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002  <\/span><a href=\"https:\/\/www.questionpro.com\/cx\/\"><br \/>\n  <span style=\"font-weight: 400;\">QuestionPro CX<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">\u3092\u672c\u65e5\u3088\u308a\u767a\u58f2\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><center><a href=\"https:\/\/www.questionpro.com\/cx\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>\u3082\u3063\u3068\u8a73\u3057\u304f<\/button><br \/>\n<\/a>       <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1063&amp;sourceRef=home-cx\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb<\/button><br \/>\n<\/a><\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u79c1\u305f\u3061\u304c\u884c\u3046\u3059\u3079\u3066\u306e\u8cb7\u3044\u7269\u306b\u306f\u3001\u8cfc\u5165\u30d7\u30ed 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