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class=\"wp-block-heading\">\u30b3\u30f3\u30c6\u30f3\u30c4\u30a4\u30f3\u30c7\u30c3\u30af\u30b9<\/h2>\n\n<ol>\n<li>\u30d7\u30ed\u30c0\u30af\u30c8\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306eKPI\u3068\u306f\uff1f<\/li>\n\n\n\n<li>\u88fd\u54c1\u7ba1\u7406KPI\u304c\u91cd\u8981\u306a\u7406\u7531<\/li>\n\n\n\n<li>\u30d7\u30ed\u30c0\u30af\u30c8\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306eKPI\u3068\u6307\u6a1912\u9805\u76ee<\/li>\n\n\n\n<li>QuestionPro\u3067\u88fd\u54c1\u7ba1\u7406KPI\u3092\u6e2c\u5b9a\u3059\u308b<\/li>\n\n\n\n<li>\u7d50\u8ad6<\/li>\n<\/ol>\n\n<h2 class=\"wp-block-heading\">\u30d7\u30ed\u30c0\u30af\u30c8\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306eKPI\u3068\u306f\uff1f<\/h2>\n\n<p>\u30d7\u30ed\u30c0\u30af\u30c8\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u30c1\u30fc\u30e0\u306f\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u30de\u30cd\u30b8\u30e1\u30f3\u30c8KPI\uff08\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff09\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u3001\u30d5\u30a1\u30a6\u30f3\u30c0\u30fc\u306a\u3069\u3092\u4f7f\u3063\u3066\u3001\u30d3\u30b8\u30cd\u30b9\u76ee\u6a19\u304c\u3069\u306e\u7a0b\u5ea6\u9054\u6210\u3055\u308c\u3066\u3044\u308b\u304b\u3092\u5224\u65ad\u3057\u307e\u3059\u3002<\/p>\n\n<p>KPI\u306f\u3001\u5b9a\u91cf\u7684\u306a\u6307\u6a19\u3092\u7528\u3044\u3066\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u628a\u63e1\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u304c\u76ee\u7684\u3084\u88fd\u54c1\u30d3\u30b8\u30e7\u30f3\u306b\u5408\u81f4\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u8a55\u4fa1\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002 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\u3053\u308c\u306b\u3088\u308a\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u88fd\u54c1\u306e\u6539\u5584\u65b9\u6cd5\u3092\u6c7a\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n<\/ul>\n\n<ul>\n<li>\u88fd\u54c1\u306b\u5bfe\u3057\u3066\u660e\u78ba\u3067\u6e2c\u5b9a\u53ef\u80fd\u306a\u76ee\u6a19\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u7d44\u7e54\u5185\u306e\u3055\u307e\u3056\u307e\u306a\u30c1\u30fc\u30e0\u3084\u4eba\u3005\u306e\u4ed5\u4e8b\u3092\u8abf\u6574\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u9867\u5ba2\u6e80\u8db3\u5ea6\u3001\u53ce\u76ca\u3001\u5e02\u5834\u30b7\u30a7\u30a2\u306a\u3069\u306e\u4e3b\u8981\u306a\u6307\u6a19\u3092\u8ffd\u8de1\u3059\u308b\u3053\u3068\u3067\u3001\u88fd\u54c1\u304c\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3084\u30d3\u30b8\u30cd\u30b9\u76ee\u6a19\u3092\u6e80\u305f\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u88fd\u54c1\u306e\u4ed5\u7d44\u307f\u306b\u3064\u3044\u3066\u6709\u76ca\u306a\u60c5\u5831\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u4eca\u5f8c\u306e\u88fd\u54c1\u958b\u767a\u3084\u30d3\u30b8\u30cd\u30b9\u4e0a\u306e\u5224\u65ad\u6750\u6599\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n<\/ul>\n\n<p>\u88fd\u54c1\u7ba1\u7406\u306eKPI\u306f\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u6e2c\u5b9a\u3068\u8ffd\u8de1\u3001\u52aa\u529b\u306e\u8abf\u6574\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u610f\u601d\u6c7a\u5b9a\u3092\u53ef\u80fd\u306b\u3059\u308b\u305f\u3081\u3001\u88fd\u54c1\u306e\u6210\u529f\u3092\u4fdd\u8a3c\u3057\u307e\u3059\u3002<\/p>\n\n<h2 class=\"wp-block-heading\">\u30d7\u30ed\u30c0\u30af\u30c8\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306eKPI\u3068\u6307\u6a1912\u9805\u76ee<\/h2>\n\n<p>\u3053\u3053\u3067\u306f\u3001\u88fd\u54c1\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6e2c\u5b9a\u30fb\u8ffd\u8de1\u3059\u308b\u305f\u3081\u306e\u4e3b\u8981\u306a\u88fd\u54c1\u7ba1\u7406KPI\u3068\u6307\u6a19\u309212\u500b\u7d39\u4ecb\u3057\u307e\u3059\uff1a<\/p>\n\n<ol>\n<h3><\/h3><li>\u30cd\u30c3\u30c8\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30b9\u30b3\u30a2\uff08NPS\uff09<\/li>\n<\/ol>\n\n<p>NPS\u306f\u3001\u88fd\u54c1\u306e\u9867\u5ba2\u6e80\u8db3\u5ea6\u30b9\u30b3\u30a2\u3092\u7b97\u51fa\u3057\u307e\u3059\u3002<\/p>\n\n<p>\u6b21\u306e\u3088\u3046\u306a\u554f\u3044\u5408\u308f\u305b\u306b\u5bfe\u3057\u3066\u3001\u304a\u5ba2\u69d8\u306e\u53cd\u5fdc\u3092\u8003\u3048\u3066\u307f\u3066\u304f\u3060\u3055\u3044\uff1a<\/p>\n\n<ul>\n<li><em>\u53cb\u4eba\u3084\u4ef2\u9593\u306b\u3053\u306e\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u5229\u7528\u3092\u52e7\u3081\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u304b\uff1f<\/em><\/li>\n<\/ul>\n\n<p>\u65e2\u5b58\u9867\u5ba2\u306f\u3001\u88fd\u54c1\u306b\u95a2\u3059\u308b\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u53e3\u30b3\u30df\u3084\u597d\u610f\u7684\u306a\u8a55\u4fa1\u3092\u5e83\u3081\u3066\u304f\u308c\u308b\u305f\u3081\u3001\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u3068\u547c\u3070\u308c\u3066\u3044\u307e\u3059\u3002 \u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3084\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u901a\u3058\u3066\u3001\u3053\u308c\u3089\u306e\u6709\u76ca\u306a\u7d4c\u9a13\u3092\u5f15\u304d\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n<p><em>NPS\uff1d\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u306e\u5272\u5408-\u30c7\u30c8\u30e9\u30af\u30bf\u30fc\u306e\u5272\u5408<\/em><\/p>\n\n<p>\u65b0\u3057\u304f\u5c0e\u5165\u3057\u305f\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u652f\u6301\u3055\u308c\u308b\u307e\u3067\u306b\u304b\u304b\u308b\u6642\u9593\u3092\u8003\u616e\u3059\u308b\u3002 NPS\u306f\u3001\u65b0\u6a5f\u80fd\u306e\u30e6\u30fc\u30b6\u30fc\u5c0e\u5165\u7387\u3084\u4f7f\u7528\u983b\u5ea6\u3082\u8003\u616e\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n<ol start=\"2\">\n<h3><\/h3><li>\u9867\u5ba2\u6e80\u8db3\u5ea6\uff08CSAT)<\/li>\n<\/ol>\n\n<p>CSAT\u3068\u306f\u3001\u7279\u5b9a\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3059\u308b\u9867\u5ba2\u306e\u6e80\u8db3\u5ea6\u3092\u6e2c\u308b\u6307\u6a19\u3067\u3059\u3002 \u3053\u306e\u30bf\u30a4\u30d7\u306e<a href=\"https:\/\/www.questionpro.com\/blog\/surveys\/\">\u8abf\u67fb\u3067\u306f<\/a>\u3001\u304a\u5ba2\u69d8\u306b\u7279\u5b9a\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3059\u308b\u6e80\u8db3\u5ea6\u3092\u30ea\u30ab\u30fc\u30c8\u30b9\u30b1\u30fc\u30eb\u3067\u8a55\u4fa1\u3057\u3066\u3044\u305f\u3060\u304f\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002  <\/p>\n\n<p><em>1\uff5e3\u30011\uff5e5\u30011\uff5e10\u307e\u3067\u306e\u6570\u5b57\u304c\u5165\u3063\u305f\u30b9\u30b1\u30fc\u30eb\u3092\u7528\u610f\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/em><\/p>\n\n<p>\u3053\u306e\u6307\u6a19\u306f\u3001\u30b9\u30b3\u30a2\u3092\u5408\u8a08\u3057\u3001\u56de\u7b54\u3057\u305f\u4eba\u6570\u3067\u5272\u308b\u3053\u3068\u3067\u6e2c\u5b9a\u3055\u308c\u307e\u3059\u3002 NPS\u304c\u5168\u4f53\u7684\u306a\u6e80\u8db3\u5ea6\u3092\u6e2c\u308b\u306e\u306b\u5bfe\u3057\u3001CSAT\u306f1\u3064\u306e\u30b5\u30fc\u30d3\u30b9\u3084\u6a5f\u80fd\u3060\u3051\u306b\u3069\u308c\u3060\u3051\u6e80\u8db3\u3057\u3066\u3044\u308b\u304b\u3092\u6e2c\u308b\u3082\u306e\u3067\u3059\u3002<\/p>\n\n<p>CSAT\u3092\u5b9a\u671f\u7684\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u3042\u308b\u6a5f\u80fd\u306e\u4f7f\u7528\u611f\u3092\u5e38\u306b\u9867\u5ba2\u304b\u3089\u805e\u304d\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u5f7c\u3089\u306e\u4e0d\u6e80\u3092\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306b\u57fa\u3065\u3044\u3066\u4fee\u6b63\u3057\u3001\u88fd\u54c1\u3092\u66f4\u65b0\u3059\u308b\u5341\u5206\u306a\u7406\u7531\u3092\u4e0e\u3048\u308b\u3088\u3046\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n<ol start=\"3\">\n<h3><\/h3><li>\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30d5\u30a9\u30fc\u30c8\u30b9\u30b3\u30a2\uff08CES\uff09<\/li>\n<\/ol>\n\n<p>\u3053\u306e\u30b9\u30b3\u30a2\u306f\u3001\u304a\u5ba2\u69d8\u306e\u4f7f\u3044\u3084\u3059\u3055\u3092\u6e2c\u308b\u3082\u306e\u3067\u3059\u3002<\/p>\n\n<p>&#8220;\u3042\u306a\u305f\u306e\u554f\u984c\u3092\u89e3\u6c7a\u3059\u308b\u306e\u306f\u7c21\u5358\u3067\u3057\u305f\u304b\uff1f&#8221;\u3001&#8221;\u3042\u306a\u305f\u306e\u88fd\u54c1\u3092\u4f7f\u3046\u306e\u306b\u3069\u308c\u304f\u3089\u3044\u306e\u52aa\u529b\u304c\u5fc5\u8981\u3067\u3057\u305f\u304b\uff1f&#8221;\u3068\u3044\u3063\u305f\u8cea\u554f\u306b\u3001\u304a\u5ba2\u69d8\u306b\u7b54\u3048\u3066\u3082\u3089\u3046\u3053\u3068\u3067\u7b97\u51fa\u3055\u308c\u307e\u3059\u3002<\/p>\n\n<p>CES\uff1d\u9867\u5ba2\u52aa\u529b\u8abf\u67fb\u5f97\u70b9\u306e\u5408\u8a08\uff0f\u8abf\u67fb\u56de\u7b54\u6570\u3002<\/p>\n\n<p>\u9867\u5ba2\u4f53\u9a13\u306b\u95a2\u9023\u3057\u305f\u88fd\u54c1\u6c7a\u5b9a\u3092\u884c\u3046\u305f\u3081\u306b\u3001CES\u306f\u88fd\u54c1\u304c\u30e6\u30fc\u30b6\u30fc\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u3067\u3042\u308b\u304b\u3069\u3046\u304b\u3092\u6559\u3048\u3066\u304f\u308c\u307e\u3059\u3002 CES\u3084CSAT\u304c\u9ad8\u3051\u308c\u3070\u3001\u304a\u5ba2\u69d8\u306b\u3068\u3063\u3066\u4fbf\u5229\u306a\u5546\u54c1\u4f53\u9a13\u304c\u3067\u304d\u3066\u3044\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002 CES\u30b9\u30b3\u30a2\u3068CSAT\u304c\u4f4e\u3044\u5834\u5408\u306f\u3001\u6539\u5584\u306e\u4f59\u5730\u304c\u3042\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n<ol start=\"4\">\n<h3><\/h3><li>\u6708\u6b21\u7d4c\u5e38\u53ce\u76ca\uff08MRR\uff09<\/li>\n<\/ol>\n\n<p>\u3053\u308c\u306f\u3001\u3042\u308b\u88fd\u54c1\u304c1\u30f6\u6708\u3067\u3069\u308c\u3060\u3051\u306e\u53ce\u76ca\u3092\u4e0a\u3052\u308b\u304b\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n<p>\u3053\u308c\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u6708\u521d\u3081\u306eMRR\u3092\u898b\u3066\u3001\u65b0\u898f\u9867\u5ba2\u304b\u3089\u5f97\u305f\u304a\u91d1\u3092\u8db3\u3057\u3001\u5931\u3063\u305f\u9867\u5ba2\u306e\u6570\u3092\u5f15\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n<p>MRR\u306f\u3001SaaS\u306e\u3088\u3046\u306a\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u306e\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u306b\u306a\u3063\u305f\u5f8c\u3001\u9867\u5ba2\u304c\u4ed6\u306e\u3082\u306e\u3092\u8cfc\u5165\u3059\u308b\u3053\u3068\u304c\u306a\u3044\u306e\u3067\u3001\u8a08\u7b97\u304c\u7c21\u5358\u3067\u3059\u3002<\/p>\n\n<ol start=\"5\">\n<h3><\/h3><li>\u30ab\u30b9\u30bf\u30de\u30fc\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387<\/li>\n<\/ol>\n\n<p>\u898b\u8fbc\u307f\u5ba2\u304b\u3089\u9867\u5ba2\u3078\u306e\u8ee2\u63db\u7387\u3092\u6e2c\u5b9a\u3059\u308b\u3082\u306e\u3067\u3059\u3002 \u9867\u5ba2\u8ee2\u63db\u7387\u3092\u5f90\u3005\u306b\u4e0a\u3052\u3066\u3044\u304f\u3053\u3068\u3067\u3001\u53ce\u76ca\u3092\u5927\u304d\u304f\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n<p>\u3042\u308b\u6708\u306b\u7372\u5f97\u3057\u305f\u9867\u5ba2\u6570\u3092\u3001\u540c\u3058\u6708\u306b\u8ffd\u52a0\u3057\u305f\u30ea\u30fc\u30c9\u6570\u3067\u5272\u308b\u3053\u3068\u3067\u7b97\u51fa\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n<p>\u3053\u308c\u3092\u542b\u3081\u3001\u3059\u3079\u3066\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306b\u4f9d\u5b58\u3057\u3066\u304a\u308a\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u9ad8\u3044\u3053\u3068\u306f\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n<ol start=\"6\">\n<h3><\/h3><li>\u30e6\u30fc\u30b6\u30fc1\u4eba\u5f53\u305f\u308a\u306e\u5e73\u5747\u58f2\u4e0a\u9ad8\uff08ARPU\uff09<\/li>\n<\/ol>\n\n<p>ARPU\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u65b0\u88fd\u54c1\u306e\u4fa1\u683c\u8a2d\u5b9a\u3084\u65e2\u5b58\u88fd\u54c1\u306e\u5024\u4e0a\u3052\u306b\u5f79\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u5404\u30e6\u30fc\u30b6\u30fc\u306e\u6708\u6b21\u307e\u305f\u306f\u5e74\u6b21\u306e\u58f2\u4e0a\u306f\u3001ARPU\u3067\u8a08\u7b97\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n<p>ARPU\u306f\u3001\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u3068\u65e2\u5b58\u30e6\u30fc\u30b6\u30fc\u3067\u8a55\u4fa1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u306eARPU\u306f\u3001\u8cfc\u8aad\u30d7\u30e9\u30f3\u3001\u307e\u305f\u306f\u88fd\u54c1\u4fa1\u683c\u304c\u8abf\u6574\u3055\u308c\u305f\u5f8c\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u306b\u57fa\u3065\u3044\u3066\u304a\u308a\u3001\u4e00\u65b9\u3001\u65e2\u5b58\u30e6\u30fc\u30b6\u30fc\u306eARPU\u306f\u3001\u4fa1\u683c\u8abf\u6574\u524d\u306e\u6570\u5b57\u306b\u57fa\u3065\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n\n<p><em>ARPU= \u6708\u6b21\u7d4c\u5e38\u53ce\u76ca\/\u7dcf\u30a2\u30ab\u30a6\u30f3\u30c8\u6570\u3002<\/em><\/p>\n\n<p>\u7af6\u5408\u4ed6\u793e\u3068\u306e\u6bd4\u8f03\u3001\u7372\u5f97\u30c1\u30e3\u30cd\u30eb\u306e\u8a55\u4fa1\u3001\u9867\u5ba2\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u3066\u4fa1\u683c\u3092\u4e0a\u3052\u308b\u5834\u5408\u3001ARPU\u3092\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\u3068\u3057\u3066\u4f7f\u7528\u3057\u307e\u3059\u3002<\/p>\n\n<p>MRR\u3068ARPU\u306f\u3001\u7279\u306bSaaS\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u4f01\u696d\u306e\u5065\u5168\u6027\u3092\u793a\u3059\u826f\u3044\u6307\u6a19\u3067\u3059\u3002<\/p>\n\n<ol start=\"7\">\n<h3><\/h3><li>\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8<\/li>\n<\/ol>\n\n<p>\u8ce2\u304f\u30b9\u30b1\u30fc\u30ea\u30f3\u30b0\u3059\u308b\u3053\u3068\u306f\u3001\u3042\u3089\u3086\u308b\u7d44\u7e54\u306b\u3068\u3063\u3066\u5fc5\u8981\u4e0d\u53ef\u6b20\u3067\u3059\u3002 \u5404\u4f01\u696d\u306f\u3001\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u591a\u304f\u306e\u8cbb\u7528\u3092\u652f\u6255\u3063\u3066\u3044\u307e\u3059\u3002 \u88fd\u54c1\u304c1\u30c9\u30eb\u306e\u3068\u304d\u3001\u9867\u5ba21\u4eba\u5f53\u305f\u308a10\u30c9\u30eb\u306f\u6255\u3048\u306a\u3044\u3002 \u305d\u308c\u306f\u91d1\u92ad\u7684\u306a\u81ea\u6bba\u884c\u70ba\u3067\u3059\u3002<\/p>\n\n<p>Acquisition Cost\u306f\u3001\u3042\u306a\u305f\u306e\u4f1a\u793e\u304c1\u4eba\u306e\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u4e88\u6e2c\u3055\u308c\u308b\u30b3\u30b9\u30c8\u3067\u3059\u3002 \u9577\u671f\u7684\u306a\u7d4c\u55b6\u3092\u76ee\u6307\u3059\u306e\u3067\u3042\u308c\u3070\u3001CAC\u3092\u6e2c\u5b9a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n<p>CAC\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u8ca9\u58f2\u3001\u9593\u63a5\u8cbb\u3001\u5e83\u544a\u5ba3\u4f1d\u8cbb\u3001\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u306a\u3069\u3067\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3059\u3002 \u5404\u9867\u5ba2\u306e\u7dcf\u6295\u8cc7\u984d\u3092\u8a08\u7b97\u3059\u308b\u3053\u3068\u3067\u3001\u5c06\u6765\u306e\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\u3092\u898b\u7a4d\u3082\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n<p><em>CAC=\u4f7f\u3063\u305f\u304a\u91d1\u306e\u7dcf\u984d\/\u751f\u307f\u51fa\u3057\u305f\u304a\u5ba2\u3055\u3093\u306e\u7dcf\u984d\u3002<\/em><\/p>\n\n<ol start=\"8\">\n<h3><\/h3><li>\u30ab\u30b9\u30bf\u30de\u30fc\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc<\/li>\n<\/ol>\n\n<p>Customer Lifetime Value\u306f\u3001\u9867\u5ba2\u306e\u751f\u6daf\u53ce\u76ca\u3092\u63a8\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u9867\u5ba2\u304b\u3089\u304a\u91d1\u3092\u4f7f\u308f\u306a\u304f\u306a\u308b\u307e\u3067\u306b\u3001\u3069\u308c\u3060\u3051\u306e\u5229\u76ca\u3092\u671f\u5f85\u3067\u304d\u308b\u304b\u3092\u793a\u3059\u3082\u306e\u3067\u3059\u3002<\/p>\n\n<p>\u4f55\u304c\u8a00\u3044\u305f\u3044\u3093\u3060\uff1f \u6d88\u8cbb\u8005\u7372\u5f97\u30b3\u30b9\u30c8\u306e\u6c7a\u5b9a\u306b\u5f79\u7acb\u3064\u304b\u3089\u3067\u3059\u3002 CLV\u304c5000\u30c9\u30eb\u306e\u9867\u5ba2\u306f\u3001\u7372\u5f97\u3059\u308b\u306e\u306b50\u30c9\u30eb\u306e\u4fa1\u5024\u304c\u3042\u308b\u3002 \u3053\u308c\u3089\u306e\u6570\u5024\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u88fd\u54c1\u306e\u4fa1\u683c\u8a2d\u5b9a\u306a\u3069\u3001\u8ce2\u660e\u306a\u7d4c\u55b6\u5224\u65ad\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n<p><em>CLV= \u5e73\u5747\u9867\u5ba2\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0 * 1\u30e6\u30fc\u30b6\u30fc\u3042\u305f\u308a\u306e\u5e73\u5747\u58f2\u4e0a\u9ad8<\/em><\/p>\n\n<p>\u3053\u306e\u6307\u6a19\u3092\u3082\u3068\u306b\u3001\u9867\u5ba2\u7372\u5f97\u3084\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u306e\u30c1\u30e3\u30cd\u30eb\u3092\u9078\u629e\u3057\u307e\u3059\u3002 \u307e\u305f\u3001\u5546\u54c1\u306e\u4fa1\u683c\u8a2d\u5b9a\u304c\u9593\u9055\u3063\u3066\u3044\u308b\u306e\u304b\u3001\u3082\u3063\u3068\u6d88\u8cbb\u610f\u6b32\u306e\u3042\u308b\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u5225\u306e\u58f2\u308a\u65b9\u3092\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u306e\u304b\u3001\u5224\u65ad\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n<ol start=\"9\">\n<h3><\/h3><li>\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u6570<\/li>\n<\/ol>\n\n<p>\u5f37\u529b\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3063\u305f\u5f8c\u306e\u65b0\u898f\u9867\u5ba2\u306e\u56f2\u3044\u8fbc\u307f\u306f\u3067\u304d\u3066\u3044\u307e\u3059\u304b\uff1f \u3042\u306a\u305f\u306e\u30b5\u30a4\u30c8\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306f\u3001\u3042\u306a\u305f\u306e\u88fd\u54c1\u304c\u671f\u5f85\u306b\u5fdc\u3048\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n<p>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u3082\u3063\u3068\u826f\u304f\u306a\u308b\u306e\u3067\u3042\u308c\u3070\u3001\u305d\u306e\u7406\u7531\u3092\u30e6\u30fc\u30b6\u30fc\u306b\u805e\u3044\u3066\u307f\u308b\u3002 \u304a\u5ba2\u69d8\u306b\u30a2\u30f3\u30b1\u30fc\u30c8\u3092\u5b9f\u65bd\u3057\u3001\u6539\u5584\u70b9\u3001\u88fd\u54c1\u306e\u6d3b\u7528\u65b9\u6cd5\u306a\u3069\u3092\u78ba\u8a8d\u3059\u308b\u3002<\/p>\n\n<p><strong>QuestionPro\u306e<\/strong>\u3088\u3046\u306a\u30aa\u30f3\u30e9\u30a4\u30f3\u8abf\u67fb\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3067\u306f\u3001NPS\u3001CSAT\u3001CES\u306e\u30b9\u30b3\u30a2\u3092\u5f97\u308b\u305f\u3081\u306e\u9867\u5ba2\u8abf\u67fb\u3092\u7c21\u5358\u306b\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n<ol start=\"10\">\n<h3><\/h3><li>\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u7387<\/li>\n<\/ol>\n\n<p>\u7279\u5b9a\u306e\u6642\u9593\u7d4c\u904e\u5f8c\u306b\u3001\u9867\u5ba2\u304c\u6ede\u5728\u3059\u308b\u5272\u5408\u306e\u3053\u3068\u3002 \u3053\u308c\u3089\u306e\u88fd\u54c1\u7ba1\u7406KPI\u306f\u3001\u9867\u5ba2\u7dad\u6301\u7387\u3092\u6e2c\u5b9a\u3059\u308b\u3082\u306e\u3067\u3059\u3002 \u9867\u5ba2\u56de\u8ee2\u7387\u304c\u4f4e\u4e0b\u3057\u305f\u5834\u5408\u3001\u5b9a\u671f\u7684\u306a\u9867\u5ba2\u7dad\u6301\u306e\u6226\u8853\u304c\u884c\u308f\u308c\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u78ba\u8a8d\u3059\u308b\u3002<\/p>\n\n<p>\u4f01\u696d\u306f\u3001\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u6226\u7565\u3092\u6301\u305f\u305a\u306b\u3001\u65b0\u898f\u9867\u5ba2\u3092\u512a\u5148\u3057\u3066\u65e2\u5b58\u9867\u5ba2\u3092\u306a\u3044\u304c\u3057\u308d\u306b\u3057\u304c\u3061\u3067\u3059\u3002<\/p>\n\n<p><em>\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u30ec\u30fc\u30c8\uff1d\uff08\u671f\u9593\u7d42\u4e86\u6642\u306e\u9867\u5ba2\u6570\uff09-\uff08\u65b0\u898f\u9867\u5ba2\u6570\uff0f\u958b\u59cb\u6642\u306e\u9867\u5ba2\u6570\uff09*100<\/em><\/p>\n\n<p>\u65b0\u3057\u3044\u6d88\u8cbb\u8005\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u306f\u3001\u6d88\u8cbb\u8005\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u3088\u308a\u3082\u7c21\u5358\u3067\u3042\u308b\u3053\u3068\u3092\u5fd8\u308c\u3066\u306f\u306a\u3089\u306a\u3044\u3002 \u5e74\u914d\u306e\u304a\u5ba2\u69d8\u306f\u3001\u3088\u308a\u591a\u304f\u6d88\u8cbb\u3057\u3066\u304f\u3060\u3055\u3044\u307e\u3059\u3002 \u5143\u9867\u5ba2\u306b\u9000\u8077\u306e\u7406\u7531\u3092\u805e\u304f\u3053\u3068\u3082\u3001\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u3092\u4f4e\u4e0b\u3055\u305b\u308b\u539f\u56e0\u306e\u4e00\u3064\u3067\u3059\u3002<\/p>\n\n<ol start=\"11\">\n<h3><\/h3><li>\u89e3\u7d04\u7387<\/li>\n<\/ol>\n\n<p>\u30c1\u30e3\u30fc\u30f3\u3068\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u306f\u76f8\u53cd\u3059\u308b\u3082\u306e\u3067\u3059\u3002 \u89e3\u7d04\u7387\u306f\u3001\u3069\u308c\u3060\u3051\u306e\u9867\u5ba2\u3092\u5931\u3063\u305f\u304b\u3092\u793a\u3059\u3082\u306e\u3067\u3001\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u7387\u306f\u3001\u3069\u308c\u3060\u3051\u306e\u9867\u5ba2\u3092\u7dad\u6301\u3057\u305f\u304b\u3092\u793a\u3059\u3082\u306e\u3067\u3059\u3002<\/p>\n\n<p>\u5b9f\u969b\u306b\u306f\u3001\u89e3\u7d04\u7387\u306b\u306f2\u3064\u306e\u7a2e\u985e\u304c\u3042\u308a\u307e\u3059\uff1a  <\/p>\n\n<ol>\n<li>\u53ce\u76ca\u30c1\u30e3\u30fc\u30f3\u3084  <\/li>\n\n\n\n<li>\u9867\u5ba2\u96e2\u308c\u304c\u9032\u3080\u3002<\/li>\n<\/ol>\n\n<p>\u9867\u5ba2\u89e3\u7d04\u3068\u306f\u3001\u9000\u4f1a\u3057\u305f\u52a0\u5165\u8005\u6570\u307e\u305f\u306f\u9867\u5ba2\u6570\u306e\u3053\u3068\u3067\u3059\u3002 \u9867\u5ba2\u96e2\u8131\u306f\u30d3\u30b8\u30cd\u30b9\u306e\u53ce\u76ca\u306b\u5f71\u97ff\u3057\u307e\u3059\u3002<\/p>\n\n<p><em>\u89e3\u7d04\u7387\uff1d\u5931\u5ba2\uff0f\u7dcf\u5ba2\u6570\u3002<\/em><\/p>\n\n<p>\u9867\u5ba2\u89e3\u7d04\u3088\u308a\u3082\u53ce\u76ca\u89e3\u7d04\u306b\u6ce8\u76ee\u3059\u308b\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002 \u3057\u304b\u3057\u3001\u5f8c\u8005\u306f\u9867\u5ba2\u306e\u5e78\u798f\u5ea6\u3092\u660e\u3089\u304b\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n<ol start=\"12\">\n<h3><\/h3><li>\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3068\u30da\u30a4\u30c9\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u6bd4\u8f03<\/li>\n<\/ol>\n\n<p>\u307e\u305f\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u51fa\u6240\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3067\u3001\u65b0\u3057\u3044\u30a2\u30a4\u30c7\u30a2\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 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