{"id":793228,"date":"2010-09-06T14:40:28","date_gmt":"2010-09-06T14:40:28","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/%e3%83%aa%e3%83%90%e3%83%bc%e3%82%b9%e3%82%bb%e3%82%b0%e3%83%a1%e3%83%b3%e3%83%86%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3%e3%81%a8%e3%81%af%ef%bc%9f\/"},"modified":"2010-09-06T14:40:28","modified_gmt":"2010-09-06T14:40:28","slug":"%e3%83%aa%e3%83%90%e3%83%bc%e3%82%b9%e3%82%bb%e3%82%b0%e3%83%a1%e3%83%b3%e3%83%86%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3%e3%81%a8%e3%81%af%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/ja\/%e3%83%aa%e3%83%90%e3%83%bc%e3%82%b9%e3%82%bb%e3%82%b0%e3%83%a1%e3%83%b3%e3%83%86%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3%e3%81%a8%e3%81%af%ef%bc%9f\/","title":{"rendered":"\u30ea\u30d0\u30fc\u30b9\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u306f\uff1f"},"content":{"rendered":"<p>\u306b\u3088\u308b\u512a\u308c\u305f\u6295\u7a3f\u304c\u3042\u308a\u307e\u3059\u3002 <em><br \/>\n  <strong>\u30cb\u30b3\u30fb\u30da\u30eb\u30c3\u30c4\u30a3 <\/strong><br \/>\n<\/em>\u306b\u3088\u308b\u30ea\u30d0\u30fc\u30b9\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306b\u95a2\u3059\u308b\u512a\u308c\u305f\u6295\u7a3f\u304c\u3042\u308a\u307e\u3059\u306e\u3067\u3001\u305d\u3061\u3089\u3092\u3054\u53c2\u7167\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><!--more-->\u6b63\u76f4\u306a\u3068\u3053\u308d\u3001\u300c\u30ea\u30d0\u30fc\u30b9\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u300d\u3068\u3044\u3046\u8a00\u8449\u306f\u805e\u3044\u305f\u3053\u3068\u304c\u306a\u304f\u3001\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u30d0\u30ab\u306b\u3057\u3066\u3044\u308b\u79c1\u3067\u3059\u3002 <a href=\"https:\/\/www.questionpro.com\/blog\/what-is-market-segmentation\/\">\u5e02\u5834\u306e\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3084<\/a> <a href=\"https:\/\/www.questionpro.com\/blog\/what-is-research\/\">\u30ea\u30b5\u30fc\u30c1\u306b\u304a\u3044\u3066<\/a>\u3001\u4f55\u304b\u5927\u304d\u306a\u767a\u5c55\u3092\u898b\u9003\u3057\u305f\u3068\u3044\u3046\u3053\u3068\u306f\u306a\u3044\u3060\u308d\u3046\u304b\u3002 \u3046\u3046\u3093\u3002 \u3059\u3067\u306b\u3084\u3063\u3066\u3044\u3066\u60a9\u3093\u3067\u3044\u3066\u3001\u6700\u8fd1\u3053\u3046\u3044\u3046\u547c\u3073\u65b9\u3092\u3059\u308b\u3093\u3060\u3068\u77e5\u3089\u306a\u304b\u3063\u305f\u3060\u3051\u3068\u3044\u3046\u53ef\u80fd\u6027\u3082\u9ad8\u3044\u3067\u3059\u3002<\/p>\n<h2><strong>\u30ea\u30d0\u30fc\u30b9\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u30d7\u30ed\u30bb\u30b9\u306e\u5b9a\u7fa9<\/strong><\/h2>\n<p>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u306f\u3001\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u306e\u3053\u3068\u3067\u3059\u3002 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href=\"https:\/\/www.questionpro.com\/blog\/types-of-market-segmentation\/\">\u30bf\u30a4\u30d7\u304c<\/a>\u3042\u308a\u307e\u3059\uff1a<\/p>\n<ul>\n<li><a href=\"https:\/\/www.questionpro.com\/blog\/demographic-segmentation\/\">\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30fb\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/a>\uff08\u6027\u5225\u3001\u53ce\u5165\u3001\u5e74\u9f62\u306a\u3069\u3001\u3088\u308a\u5177\u4f53\u7684\u3067\u89b3\u5bdf\u53ef\u80fd\u306a\u30bb\u30b0\u30e1\u30f3\u30c8\uff09\u3002<\/li>\n<li><a href=\"https:\/\/www.questionpro.com\/blog\/psychographic-segmentation\/\">\u30b5\u30a4\u30b3\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30fb\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/a>\uff08\u611f\u60c5\u3001\u9858\u671b\u3001\u81ea\u7acb\u3001\u7d44\u7e54\u3001\u5b9f\u7528\u3001\u614e\u91cd\u306a\u3069\u306e\u614b\u5ea6\u5c5e\u6027\uff09\u3002<\/li>\n<\/ul>\n<p>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u6279\u5224\u3068\u3057\u3066\u3001\u4e00\u822c\u7684\u306b\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u304b\u30b5\u30a4\u30b3\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u3069\u3061\u3089\u304b\u306e\u60c5\u5831\u3092\u53ce\u96c6\u3059\u308b\u304c\u3001\u5b9f\u969b\u306b\u306f\u4e21\u65b9\u306f\u53ce\u96c6\u3057\u306a\u3044\u3001\u3068\u3044\u3046\u3082\u306e\u304c\u3042\u308b\u3002 \u305d\u3057\u3066\u3001\u3053\u3053\u3067\u300c\u9006\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u300d\u304c\u767b\u5834\u3057\u307e\u3059\u3002<\/p>\n<h3><strong>\u30ea\u30d0\u30fc\u30b9\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3046\u304d\u3063\u304b\u3051\u306f\u4f55\u3067\u3059\u304b\uff1f<\/strong><\/h3>\n<p>\u4f8b\u3048\u3070\u3001\u30aa\u30cf\u30a4\u30aa\u5dde\u306e25\u6b73\u304b\u308935\u6b73\u307e\u3067\u306e\u5927\u5352\u306e\u5973\u6027\u3067\u3001\u8cb4\u793e\u306e\u88fd\u54c1\u3092\u8cfc\u5165\u3059\u308b\u65e2\u5b58\u306e\u9867\u5ba2\u5c64\u304c\u3042\u308b\u3068\u3057\u307e\u3059\u3002 \u305d\u3057\u3066\u4eca\u3001\u3042\u306a\u305f\u306f\u3001\u305d\u306e\u3046\u3061\u306e\u4f55\u4eba\u304c\u5148\u5ef6\u3070\u3057\u306b\u3057\u3066\u3044\u308b\u306e\u304b\u3001\u4f55\u4eba\u304c\u30b9\u30ab\u30a4\u30c0\u30a4\u30d3\u30f3\u30b0\u3092\u3059\u308b\u306e\u304b\u3001\u3068\u8003\u3048\u3066\u3044\u308b\u3002 \u306a\u305c\u306a\u3089\u3001\u5148\u5ef6\u3070\u3057\u306b\u3059\u308b\u4eba\u304c50\uff05\u4ee5\u4e0a\u3044\u308c\u3070\u3001\u305d\u306e\u4eba\u305f\u3061\u3060\u3051\u306e\u305f\u3081\u306b\u30aa\u30d5\u30a1\u30ea\u30f3\u30b0\u3092\u958b\u767a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u304b\u3089\u3067\u3059\u3002 \u3053\u308c\u306f<strong>\u30ea\u30d0\u30fc\u30b9\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e<\/strong>\u4ed5\u4e8b\u306e\u3088\u3046\u3067\u3059\u306d\u3002<\/p>\n<p>Deft Research\u306eRichard Hamer\u6c0f\u306f\u3001&#8221;What the Heck is Reverse Segmentation Research? &#8220;\u3068\u984c\u3057\u305f\u8a18\u4e8b\u3067\u3001\u5225\u306e\u8a00\u3044\u65b9\u3092\u3059\u308b\u3002 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Analytics\u306e<\/a>\u30ab\u30b9\u30bf\u30e0\u5909\u6570\u3092\u4f7f\u7528\u3057\u3066\u9006\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3046\u3002<\/strong><\/p>\n<p>\u3053\u306e\u6587\u7ae0\u3092\u8aad\u3093\u3067\u6700\u521d\u306b\u601d\u3044\u6d6e\u304b\u3093\u3060\u306e\u306f\u3001QuestionPro\u306e\u30ab\u30b9\u30bf\u30e0\u5909\u6570\u30c4\u30fc\u30eb\u3092\u4f7f\u3063\u3066\u884c\u3063\u305f\u4f55\u767e\u3082\u306e<a href=\"https:\/\/www.questionpro.com\/blog\/surveys\/\">\u30a2\u30f3\u30b1\u30fc\u30c8\u306e<\/a>\u3053\u3068\u3067\u3057\u305f\u3002 THIS\u306f\u3001\u79c1\u304c\u3059\u3067\u306b\u77e5\u3063\u3066\u3044\u308b\u9867\u5ba2\u306b\u95a2\u3059\u308b\u30c7\u30fc\u30bf\u3092\u7f6e\u304f\u5834\u6240\u3067\u3059\u3002 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