

{"id":794289,"date":"2018-07-30T05:32:52","date_gmt":"2018-07-30T05:32:52","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/%e9%a1%a7%e5%ae%a2%e7%94%9f%e6%b6%af%e4%be%a1%e5%80%a4%ef%bc%88clv%ef%bc%89%ef%bc%9a%e5%ae%9a%e7%be%a9%e3%80%81%e8%a8%88%e7%ae%97%e5%bc%8f%e3%80%81%e9%87%8d%e8%a6%81%e6%80%a7\/"},"modified":"2018-07-30T05:32:52","modified_gmt":"2018-07-30T05:32:52","slug":"%e9%a1%a7%e5%ae%a2%e7%94%9f%e6%b6%af%e4%be%a1%e5%80%a4%ef%bc%88clv%ef%bc%89%ef%bc%9a%e5%ae%9a%e7%be%a9%e3%80%81%e8%a8%88%e7%ae%97%e5%bc%8f%e3%80%81%e9%87%8d%e8%a6%81%e6%80%a7","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/ja\/%e9%a1%a7%e5%ae%a2%e7%94%9f%e6%b6%af%e4%be%a1%e5%80%a4%ef%bc%88clv%ef%bc%89%ef%bc%9a%e5%ae%9a%e7%be%a9%e3%80%81%e8%a8%88%e7%ae%97%e5%bc%8f%e3%80%81%e9%87%8d%e8%a6%81%e6%80%a7\/","title":{"rendered":"\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08CLV\uff09\uff1a\u5b9a\u7fa9\u3001\u8a08\u7b97\u5f0f\u3001\u91cd\u8981\u6027"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-60337 size-full\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/07\/53-Customer-Lifetime-Value.jpg\" alt=\"\u30ab\u30b9\u30bf\u30de\u30fc\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\" width=\"992\" height=\"594\"><\/p>\n<h2><b>\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08CLV\uff09\uff1a\u5b9a\u7fa9  <\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08CLV\uff09\u3068\u306f\u3001\u7d44\u7e54\u3084\u30d6\u30e9\u30f3\u30c9\u306b\u95a2\u9023\u3059\u308b\u4e88\u6e2c\u53ef\u80fd\u306a\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u3092\u901a\u3058\u3066\u3001\u9867\u5ba2\u304c\u904e\u53bb\u306b\u8cfc\u5165\u3057\u305f\u5546\u54c1\u306e\u305f\u3081\u306b\u30d6\u30e9\u30f3\u30c9\u3084\u7d44\u7e54\u306b\u5bfe\u3057\u3066\u6301\u3064\u73fe\u5728\u306e\u4fa1\u5024\u3001\u307e\u305f\u306f\u9867\u5ba2\u306b\u95a2\u9023\u3059\u308b\u4e88\u6e2c\u53ef\u80fd\u306a\u7d14\u5229\u76ca\u3068\u5b9a\u7fa9\u3055\u308c\u307e\u3059\u3002 \u3064\u307e\u308a\u3001\u4f01\u696d\u304c\u9867\u5ba2\u3068\u4ed8\u304d\u5408\u3063\u3066\u3044\u308b\u9593\u306b\u3001\u9867\u5ba2\u304b\u3089\u5f97\u3089\u308c\u308b\u4fa1\u5024\u306e\u3053\u3068\u3067\u3042\u308b\u3002  <\/span><\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/what-is-market-research\/\"><span style=\"font-weight: 400;\">\u5e02\u5834\u8abf\u67fb<\/span><\/a><span style=\"font-weight: 400;\"> \u306f\u3001\u30c7\u30fc\u30bf\u306b\u5927\u304d\u304f\u4f9d\u5b58\u3057\u3066\u3044\u307e\u3059\u3002 \u3053\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u6642\u4ee3\u3001\u5e02\u5834\u8abf\u67fb\u54e1\u306e\u591a\u304f\u306f\u3001\u96fb\u5b50\u30e1\u30fc\u30eb\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u8a2a\u554f\u3001\u30d2\u30c3\u30c8\u3084\u30af\u30ea\u30c3\u30af\u3001\u305d\u3057\u3066\u30c1\u30a7\u30c3\u30af\u30a2\u30a6\u30c8\u306a\u3069\u3001\u3059\u3079\u3066\u3092\u8ffd\u8de1\u3059\u308b\u3053\u3068\u3092\u597d\u307f\u307e\u3059\u3002 \u5168\u4f53\u3092\u6e2c\u5b9a\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u305d\u3046\u306a\u30c4\u30fc\u30eb\u3082\u3042\u308a\u307e\u3059\u3002  <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-mapping-customer-experience\/\"><br \/>\n  <span style=\"font-weight: 400;\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc <\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">\u306e\u59cb\u307e\u308a\u304b\u3089\u7d42\u308f\u308a\u307e\u3067\u3001\u305d\u3057\u3066\u305d\u306e\u65c5\u306b\u304a\u3051\u308b\u5404\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u306e\u4fa1\u5024\u3092\u63a8\u5b9a\u3059\u308b\u3002 <\/span> <\/p>\n<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u306f\u3001\u4f01\u696d\u304c\u5e02\u5834\u5168\u4f53\u306e\u652f\u51fa\u3092\u8003\u3048\u308b\u4e0a\u3067\u91cd\u8981\u306a\u6307\u6a19\u3068\u306a\u308a\u307e\u3059\u3002 CLV\u306f\u3001\u4f01\u696d\u304c\u55b6\u696d\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u88fd\u54c1\u958b\u767a\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u3084\u30b5\u30dd\u30fc\u30c8\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u90e8\u9580\u306b\u95a2\u3059\u308b\u91cd\u8981\u306a\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002 \u4f8b\u3048\u3070\u3001\u3053\u3093\u306a\u611f\u3058\u3067\u3059\u3002  <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\uff1a<\/b><span style=\"font-weight: 400;\">\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306b\u3069\u306e\u7a0b\u5ea6\u306e\u91d1\u984d\u3092\u304b\u3051\u308b\u304b\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>\u88fd\u54c1\u3067\u3059\uff1a<\/b><span style=\"font-weight: 400;\">\u88fd\u54c1\u306e\u3069\u306e\u3088\u3046\u306a\u5909\u5316\u304c\u3001\u304a\u5ba2\u69d8\u306e\u30cb\u30fc\u30ba\u306b\u6700\u3082\u9069\u3057\u3066\u3044\u308b\u306e\u304b\uff1f<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8<\/b><span style=\"font-weight: 400;\">\u975e\u306e\u6253\u3061\u6240\u306e\u306a\u3044\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306b\u3001\u512a\u79c0\u306a\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u30b9\u30bf\u30c3\u30d5\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u3069\u308c\u3060\u3051\u306e\u8cbb\u7528\u304c\u5fc5\u8981\u3067\u3057\u3087\u3046\u304b\uff1f<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>\u55b6\u696d\u306b\u3064\u3044\u3066<\/b><span style=\"font-weight: 400;\">\u55b6\u696d\u62c5\u5f53\u8005\u304c\u6700\u3082\u6642\u9593\u3092\u304b\u3051\u3066\u7372\u5f97\u3059\u3079\u304d\u9867\u5ba2\u306f\u3069\u306e\u3088\u3046\u306a\u30bf\u30a4\u30d7\u304b\uff1f<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">CLV\u306f\u3001\u4f01\u696d\u304c\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6210\u679c\u3092\u6e2c\u5b9a\u30fb\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306e\u57fa\u672c\u7684\u306a\u6307\u6a19\u3067\u3042\u308b\u3002 CLV\u306f\u3001\u53e4\u304f\u304b\u3089\u30d3\u30b8\u30cd\u30b9\u306e\u5065\u5168\u6027\u3092\u793a\u3059\u6307\u6a19\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002  <\/span><span style=\"font-weight: 400;\">CLV\u306f\u3001\u9867\u5ba2\u304c\u904e\u53bb\u306b\u884c\u3063\u305f\u8cfc\u5165\u3068\u3001\u5c06\u6765\u884c\u3046\u3067\u3042\u308d\u3046\u8cfc\u5165\u306e\u4e88\u6e2c\u306b\u57fa\u3065\u3044\u3066\u7b97\u51fa\u3055\u308c\u307e\u3059\u3002 \u30d2\u30b9\u30c8\u30ea\u30ab\u30ebCLV\u3068\u30d7\u30ec\u30c7\u30a3\u30af\u30c6\u30a3\u30d6CLV\u3068\u3044\u3046\u6982\u5ff5\u3092\u7406\u89e3\u3057\u3088\u3046\u3002<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u3082\u3063\u3068\u8a73\u3057\u304f\u77e5\u308a\u305f\u3044\u65b9\u306f\u3053\u3061\u3089 <\/span><a href=\"https:\/\/www.questionpro.com\/market-research.html\"><br \/>\n  <span style=\"font-weight: 400;\">\u5e02\u5834\u8abf\u67fb\u30a2\u30f3\u30b1\u30fc\u30c8-\u5b8c\u5168\u30ac\u30a4\u30c9 <\/span><br \/>\n<\/a> <\/p>\n<h3><b>\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08CLV\uff09\u306e\u8a08\u7b97\u5f0f<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u306f\u3001\u904e\u53bb\u306e\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u3068\u4e88\u6e2c\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u306b\u57fa\u3065\u3044\u3066\u7b97\u51fa\u3055\u308c\u307e\u3059\u3002 \u30d2\u30b9\u30c8\u30ea\u30ab\u30eb\u6cd5\u306f\u3001\u904e\u53bb\u306b<a href=\"https:\/\/www.questionpro.com\/blog\/data-collection\/\">\u53ce\u96c6\u3055\u308c\u305f\u30c7\u30fc\u30bf\u3092<\/a>\u5206\u6790\u3057\u3001\u7d14\u7c8b\u306b\u904e\u53bb\u306e\u53d6\u5f15\u306b\u57fa\u3065\u3044\u3066\u9867\u5ba2\u306e\u4fa1\u5024\u3092\u5224\u65ad\u3059\u308b\u65b9\u6cd5\u3067\u3059\u3002 \u9006\u306b\u3001\u4e88\u6e2c\u6cd5\u306f\u305d\u306e\u540d\u306e\u901a\u308a\u3001\u5c06\u6765\u7684\u306b\u884c\u3046\u3067\u3042\u308d\u3046\u8cfc\u8cb7\u306e\u4e88\u6e2c\u3067\u9867\u5ba2\u306e\u4fa1\u5024\u3092\u4e88\u6e2c\u3059\u308b\u3082\u306e\u3067\u3042\u308b\u3002 \u4ee5\u4e0b\u3067\u306f\u3001CLV\u306e\u8a08\u7b97\u5f0f\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002  <\/span><\/p>\n<p><b>\u6b74\u53f2\u7684\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08Historic Customer Lifetime Value<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u6b74\u53f2\u7684CLV\u3068\u306f\u3001\u500b\u3005\u306e\u9867\u5ba2\u304c\u904e\u53bb\u306b\u8cfc\u5165\u3057\u305f\u3059\u3079\u3066\u306e\u5546\u54c1\u306e\u7c97\u5229\u76ca\u3092\u5408\u8a08\u3057\u305f\u3082\u306e\u3067\u3042\u308b\u3002 \u3059\u3079\u3066\u306e\u7c97\u5229\u76ca\u306e\u5408\u8a08\u304c\u53d6\u5f15\u984d\u3068\u306a\u308a\u307e\u3059\u3002 \u9867\u5ba2\u306e\u904e\u53bb\u306e\u53d6\u5f15\u5c65\u6b74\u3092\u3059\u3079\u3066\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308c\u3070\u3001\u4ee5\u4e0b\u306e\u8a08\u7b97\u5f0f\u3067\u6b74\u53f2\u7684\u306a\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u3092\u7b97\u51fa\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\uff1a  <\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td>\n<p style=\"text-align: center; border: solid 1px #222; padding: 4px;\"><strong>\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08Historic\uff09\uff1d\uff08\u53d6\u5f151\uff0b\u53d6\u5f152\uff0b\u53d6\u5f153&#8230;\uff0b\u53d6\u5f15N\uff09\u00d7AGM<\/strong><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u3069\u3053\u3067<\/p>\n<p><b>N= <\/b><span style=\"font-weight: 400;\">\u304a\u5ba2\u69d8\u304c\u3042\u306a\u305f\u306e\u304a\u5e97\u3067\u6700\u5f8c\u306b\u884c\u3063\u305f\u304a\u53d6\u5f15\u5185\u5bb9<\/span><\/p>\n<p><b>AGM\uff1d\u30a2\u30d9\u30ec\u30fc\u30b8\u30fb\u30b0\u30ed\u30b9\u30fb\u30de\u30fc\u30b8\u30f3 <\/b><span style=\"font-weight: 400;\">\u30a2\u30d9\u30ec\u30fc\u30b8\u30b0\u30ed\u30b9\u30de\u30fc\u30b8\u30f3<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7d14\u5229\u76ca\u306b\u57fa\u3065\u3044\u3066CLV\u3092\u8a08\u7b97\u3059\u308b\u3068\u3001\u9867\u5ba2\u304c\u30d3\u30b8\u30cd\u30b9\u306b\u8ca2\u732e\u3057\u3066\u3044\u308b\u5b9f\u969b\u306e\u5229\u76ca\u3092\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u6b74\u53f2\u7684\u306a\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u306b\u306f\u3001<a href=\"https:\/\/www.questionpro.com\/blog\/customer-service\/\">\u9867\u5ba2\u30b5\u30fc\u30d3\u30b9<\/a>\u30b3\u30b9\u30c8\u3001\u8fd4\u54c1\u30b3\u30b9\u30c8\u3001\u7372\u5f97\u30b3\u30b9\u30c8\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30b9\u30c8\u306a\u3069\u304c\u8003\u616e\u3055\u308c\u3066\u3044\u307e\u3059\u3002  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30d2\u30b9\u30c8\u30ea\u30ab\u30ebCLV\u306e\u7b97\u51fa\u306b\u306f\u30c7\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u3001\u500b\u4eba\u3067\u8a08\u7b97\u3059\u308b\u3068\u975e\u5e38\u306b\u8907\u96d1\u306b\u306a\u308b\u3002<\/span><\/p>\n<p style=\"text-align: center;\">\u8a73\u7d30\u306f\u3053\u3061\u3089<a href=\"https:\/\/www.questionpro.com\/survey-templates\/customer-satisfaction-surveys\/\">\u9867\u5ba2\u6e80\u8db3\u5ea6\u8abf\u67fb<\/a><\/p>\n<p><b>\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u3092\u4e88\u6e2c\u3059\u308b  <\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u4e88\u6e2cCLV\u3068\u306f\u3001\u6d88\u8cbb\u8005\u304c\u884c\u3046\u3067\u3042\u308d\u3046\u8cfc\u8cb7\u306e\u4e88\u6e2c\u306b\u57fa\u3065\u304d\u3001\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306b\u3088\u3063\u3066\u4e88\u6e2c\u3055\u308c\u308b\u3001\u3088\u308a\u6b63\u78ba\u306a\u4fa1\u5024\u306e\u3053\u3068\u3067\u3042\u308b\u3002  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5b9f\u969b\u306b\u306f\u3001\u4fa1\u683c\u306e\u5909\u52d5\u3084\u5272\u5f15\u306e\u6709\u7121\u306a\u3069\u3092\u8003\u616e\u3059\u308b\u3068\u3001\u3053\u308c\u3092\u9054\u6210\u3059\u308b\u306e\u306f\u5c11\u3057\u96e3\u3057\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002 \u4e88\u6e2cCLV\u306e\u7b97\u51fa\u65b9\u6cd5\u306f\u3001\u8907\u96d1\u3055\u3084\u7cbe\u5ea6\u304c\u5927\u304d\u304f\u7570\u306a\u308b\u3082\u306e\u304c\u591a\u6570\u5b58\u5728\u3059\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simple Predictive CLV\u306f\u3001\u8a08\u7b97\u5f0f\u3067\u7b97\u51fa\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\uff1a  <\/span><\/p>\n<table class=\"align-center\" style=\"height: 77px;\" width=\"801\">\n<tbody>\n<tr>\n<td>\n<p style=\"border: 1px solid #222222; padding: 4px; text-align: center;\"><b> CLV= ((Tx AOV) AGM)ALT<\/b><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u3069\u3053\u3067<\/p>\n<p><b>T<\/b><span style=\"font-weight: 400;\">= \u5e73\u5747\u6708\u9593\u53d6\u5f15\u984d <\/span> <\/p>\n<p style=\"text-align: left;\"><b>AOV<\/b><span style=\"font-weight: 400;\">= \u5e73\u5747\u6ce8\u6587\u91d1\u984d <\/span> <\/p>\n<p style=\"text-align: left;\"><b>ALT<\/b><span style=\"font-weight: 400;\">= \u5e73\u5747\u9867\u5ba2\u5bff\u547d <\/span> <\/p>\n<p style=\"text-align: left;\"><b>\u5e73\u5747\u58f2\u4e0a\u7dcf\u5229\u76ca\u7387<\/b><span style=\"font-weight: 400;\">= \u5e73\u5747\u7c97\u5229\u7387<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u3053\u306e\u5f0f\u306f\u3001\u9867\u5ba2\u5bff\u547d\u3042\u305f\u308a\u306e\u7c97\u5229\u8ca2\u732e\u5ea6\uff08GML\uff09\u3068\u306a\u308b\u3002 \u305d\u306e\u305f\u3081  <\/span><\/p>\n<table class=\" aligncenter\" style=\"height: 35px;\" width=\"774\">\n<tbody>\n<tr>\n<td>\n<p style=\"border: 1px solid #222222; padding: 4px;\"><b> CLV=GML (R\/1+D-R)  <\/b><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u3069\u3053\u3067<\/p>\n<p style=\"text-align: left;\"><b>R<\/b><span style=\"font-weight: 400;\">\uff1d\u6708\u9593\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u7387 <\/span> <\/p>\n<p style=\"text-align: left;\"><b>D<\/b><span style=\"font-weight: 400;\">= \u6708\u9593\u5272\u5f15\u7387<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">\u3053\u306e\u30e2\u30c7\u30eb\u306f\u4e88\u6e2c\u30e2\u30c7\u30eb\u3067\u3042\u308a\u3001\u6b63\u78ba\u306a\u4e88\u6e2c\u3068\u306f\u7570\u306a\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002  <\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">\u4f01\u696d\u3084\u30d6\u30e9\u30f3\u30c9\u306b\u3068\u3063\u3066\u3001\u9867\u5ba2\u304c\u3069\u308c\u3060\u3051\u4fa1\u5024\u306e\u3042\u308b\u5b58\u5728\u306a\u306e\u304b\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u628a\u63e1\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u3053\u3046\u3057\u305f\u8a08\u7b97\u3092\u884c\u3046\u3053\u3068\u304c\u5fc5\u8981\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/span><\/p>\n<p style=\"text-align: center;\">\u8a73\u3057\u304f\u306f\u3053\u3061\u3089<a href=\"https:\/\/www.questionpro.com\/blog\/viral-coefficient\/\">Viral Coefficient\u3068\u306f\uff1f<\/a><\/p>\n<h3 style=\"text-align: left;\"><b>\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08CLV\uff09\u306e\u91cd\u8981\u6027<\/b><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u306e\u91cd\u8981\u6027\u306f\u3001\u3042\u3089\u3086\u308b\u30d3\u30b8\u30cd\u30b9\u3084\u30d6\u30e9\u30f3\u30c9\u306b\u3068\u3063\u3066\u6700\u3082\u91cd\u8981\u306a\u6307\u6a19\u306e1\u3064\u3067\u3042\u308a\u3001\u305d\u306e\u91cd\u8981\u6027\u3092\u5f37\u8abf\u3057\u7d9a\u3051\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002  <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/customer-churn\/\"><span style=\"font-weight: 400;\">\u30ab\u30b9\u30bf\u30de\u30fc\u30c1\u30e3\u30fc\u30f3<\/span><\/a><span style=\"font-weight: 400;\"> \u306f\u3001\u3069\u3093\u306a\u30d3\u30b8\u30cd\u30b9\u306b\u3082\u60aa\u3044\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u3002 \u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u306f\u3001\u65e2\u5b58\u9867\u5ba2\u306e\u7dad\u6301\u3088\u308a\u3082\u30b3\u30b9\u30c8\u304c\u304b\u304b\u308b\u3053\u3068\u306f\u5468\u77e5\u306e\u4e8b\u5b9f\u3067\u3042\u308b\u3002 \u3057\u305f\u304c\u3063\u3066\u3001\u5f37\u5316\u3059\u308b\u305f\u3081\u306b<\/span><a href=\"https:\/\/www.questionpro.com\/blog\/build-customer-loyalty\/\"><span style=\"font-weight: 400;\"> \u30ab\u30b9\u30bf\u30de\u30fc\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u30b9\u30c8\u30e9\u30c6\u30b8\u30fc  <\/span><\/a><span style=\"font-weight: 400;\">\u4f01\u696d\u306fCLV\u3092\u8a08\u7b97\u3057\u7d9a\u3051\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 \u3053\u3053\u3067\u306f\u3001CLV\u304c\u53ce\u76ca\u6027\u3001\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u3001\u305d\u3057\u3066\u30d3\u30b8\u30cd\u30b9\u5168\u4f53\u306e\u6210\u529f\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u91cd\u8981\u3067\u3042\u308b5\u3064\u306e\u7406\u7531\u3092\u8aac\u660e\u3057\u307e\u3059\uff1a<\/span><\/p>\n<ol style=\"text-align: left;\">\n<li><b>\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306eROI\u3092\u4e88\u6e2c\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b  <\/b><\/li>\n<\/ol>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">CLV\u306f\u3001\u7d44\u7e54\u3084\u30d3\u30b8\u30cd\u30b9\u304c\u3001\u6700\u3082\u53ce\u76ca\u6027\u306e\u9ad8\u3044\u9867\u5ba2\u3092\u4ecb\u3057\u3066\u6700\u5927\u306e\u30ea\u30bf\u30fc\u30f3\u3092\u3082\u305f\u3089\u3059\u30c1\u30e3\u30cd\u30eb\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u6700\u521d\u306e\u6570\u56de\u306e\u8cfc\u5165\u3060\u3051\u3092\u77e5\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u9867\u5ba2\u306e\u7d14\u8cc7\u7523\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u3057\u305f\u304c\u3063\u3066\u3001\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\u306b\u5bfe\u3059\u308b\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u3092\u6700\u5927\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/span><\/p>\n<p style=\"text-align: center;\">\u3082\u3063\u3068\u8a73\u3057\u304f<a href=\"https:\/\/www.questionpro.com\/blog\/acquire-reliable-customer-feedback\/\">\u304a\u5ba2\u69d8\u306e\u58f0\u3092\u96c6\u3081\u308b\u65b9\u6cd5<\/a><\/p>\n<ol style=\"text-align: left;\" start=\"2\">\n<li><b> \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u6226\u7565\u306e\u5f37\u5316\u306b\u8ca2\u732e<\/b><\/li>\n<\/ol>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u8cbb\u3084\u3059\u91d1\u984d\u306f\u3001\u305d\u308c\u304c\u751f\u307f\u51fa\u3059\u77ac\u9593\u306e\u53ce\u76ca\u3060\u3051\u3067\u8a55\u4fa1\u3055\u308c\u308b\u3079\u304d\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002 \u4f8b\u3048\u3070\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u4e00\u5ea6\u3060\u3051\u8cfc\u5165\u3057\u305f\u4eba\u3092\u30ea\u30d4\u30fc\u30bf\u30fc\u306b\u5909\u3048\u308b\u3053\u3068\u3060\u3051\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u30d3\u30b8\u30cd\u30b9\u3068\u3057\u3066\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u3066\u3044\u308b\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u5e73\u5747CLV\u306b\u4ed8\u52a0\u4fa1\u5024\u3092\u4e0e\u3048\u308b\u3082\u306e\u3067\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/span><\/p>\n<ol style=\"text-align: left;\" start=\"3\">\n<li><b> \u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5408\u308f\u305b\u305f\u52b9\u679c\u7684\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u4f5c\u6210<\/b><\/li>\n<\/ol>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">\u4f01\u696d\u3084\u7d44\u7e54\u306f\u3001\u9867\u5ba2\u30d9\u30fc\u30b9\u3092CLV\u3067\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3059\u308b\u3053\u3068\u3067\u3001<a href=\"https:\/\/www.questionpro.com\/blog\/6-save-your-marketing-butt-strategies\/\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a>\u6226\u7565\u306e\u95a2\u9023\u6027\u3092\u9ad8\u3081\u3001\u9867\u5ba2\u306e\u7dad\u6301\u3084\u89e3\u7d04\u3092\u6e1b\u3089\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u305d\u306e\u305f\u3081\u306b\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d30\u5206\u5316\u3057\u3001\u305d\u306e\u30cb\u30fc\u30ba\u306b\u5408\u3063\u305f\u88fd\u54c1\u3092\u4f5c\u308b\u3053\u3068\u3067\u3001\u6d88\u8cbb\u8005\u306b\u52b9\u679c\u7684\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u9001\u308a\u3001\u4f55\u5ea6\u3082\u8db3\u3092\u904b\u3093\u3067\u8cfc\u5165\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p style=\"text-align: center;\">\u3082\u3063\u3068\u8a73\u3057\u304f\u77e5\u308a\u305f\u3044\u65b9\u306f\u3053\u3061\u3089<a href=\"https:\/\/www.questionpro.com\/blog\/5-reasons-customer-satisfaction-survey-important\/\">\u9867\u5ba2\u6e80\u8db3\u5ea6\u8abf\u67fb\u306f\u306a\u305c\u91cd\u8981\u306a\u306e\u304b\uff1f<\/a><\/p>\n<ol style=\"text-align: left;\" start=\"4\">\n<li><b> \u9867\u5ba2\u884c\u52d5\u306e\u628a\u63e1\u306b\u5f79\u7acb\u3064  <\/b><\/li>\n<\/ol>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">CLV\u3092\u8abf\u67fb\u3057\u3066\u5f97\u3089\u308c\u305f\u30c7\u30fc\u30bf\u3092\u6574\u7406\u3059\u308b\u3053\u3068\u3067\u3001\u7d44\u7e54\u306f\u6700\u521d\u306e\u8cfc\u5165\u306e\u304d\u3063\u304b\u3051\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306e\u7279\u6027\u66f8\u3092\u4fdd\u6301\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u3053\u306e\u3088\u3046\u306a\u5206\u6790\u3092\u884c\u3044\u3001\u7d50\u679c\u304c\u51fa\u308c\u3070\u3001\u898b\u8fbc\u307f\u5ba2\u3084\u6d88\u8cbb\u8005\u3092\u521d\u56de\u8cfc\u5165\u8005\u306b\u3059\u308b\u305f\u3081\u306b\u3001\u540c\u69d8\u306e\u30c8\u30ea\u30ac\u30fc\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002  <\/span><\/p>\n<ol style=\"text-align: left;\" start=\"5\">\n<li><b> \u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u304b\u3089\u306e\u3088\u308a\u826f\u3044\u30a2\u30a6\u30c8\u30d7\u30c3\u30c8<\/b><\/li>\n<\/ol>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">\u6d88\u8cbb\u8005\u304c\u4fa1\u5024\u3092\u611f\u3058\u305f\u3068\u304d\u3053\u305d\u3001\u305d\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u4f55\u5ea6\u3082\u8db3\u3092\u904b\u3093\u3067\u8cfc\u5165\u3057\u3066\u304f\u308c\u308b\u306e\u3067\u3059\u3002 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