{"id":794713,"date":"2022-05-24T14:54:45","date_gmt":"2022-05-24T14:54:45","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/%e8%b3%bc%e8%b2%b7%e8%a1%8c%e5%8b%95-%e3%81%9d%e3%81%ae%e6%ad%a3%e4%bd%93%ef%bc%8b%e5%ae%8c%e5%85%a8%e3%82%ac%e3%82%a4%e3%83%89\/"},"modified":"2022-05-24T14:54:45","modified_gmt":"2022-05-24T14:54:45","slug":"%e8%b3%bc%e8%b2%b7%e8%a1%8c%e5%8b%95-%e3%81%9d%e3%81%ae%e6%ad%a3%e4%bd%93%ef%bc%8b%e5%ae%8c%e5%85%a8%e3%82%ac%e3%82%a4%e3%83%89","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/ja\/%e8%b3%bc%e8%b2%b7%e8%a1%8c%e5%8b%95-%e3%81%9d%e3%81%ae%e6%ad%a3%e4%bd%93%ef%bc%8b%e5%ae%8c%e5%85%a8%e3%82%ac%e3%82%a4%e3%83%89\/","title":{"rendered":"\u8cfc\u8cb7\u884c\u52d5 : \u305d\u306e\u6b63\u4f53\uff0b\u5b8c\u5168\u30ac\u30a4\u30c9"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u30a2\u30a4\u30b9\u30af\u30ea\u30fc\u30e0\u3092\u8cb7\u3046\u3053\u3068\u304b\u3089\u8eca\u3092\u8cb7\u3046\u3053\u3068\u307e\u3067\u3001\u4e00\u4eba\u4e00\u4eba\u304c\u4e00\u65e5\u306b\u305f\u304f\u3055\u3093\u306e\u3053\u3068\u3092\u6c7a\u65ad\u3057\u3066\u3044\u307e\u3059\u3002 \u3053\u306e\u3088\u3046\u306a\u500b\u4eba\u306e\u4e9b\u7d30\u306a\u6c7a\u65ad\u304c\u591a\u304f\u306e\u4eba\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u3001\u8ca9\u58f2\u696d\u754c\u3092\u52d5\u304b\u3057\u3066\u3044\u308b\u306e\u3067\u3059\u3002  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u6c7a\u65ad\u304c\u3001<a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-map\/\" target=\"_blank\" rel=\"noopener\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3068<\/a>\u8cfc\u8cb7\u884c\u52d5\u306e\u4e21\u65b9\u3092\u5b9a\u7fa9\u3057\u3001\u7d44\u7e54\u306e\u6210\u9577\u306b\u3068\u3063\u3066\u975e\u5e38\u306b\u91cd\u8981\u306a\u610f\u5473\u3092\u6301\u3064\u306e\u3067\u3059\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<h2>\u8cfc\u8cb7\u884c\u52d5\u3068\u306f\u4f55\u304b\uff1f<\/h2>\n<p>\u8cfc\u8cb7\u884c\u52d5\u3068\u306f\u3001\u6d88\u8cbb\u8005\u304c\u5546\u53d6\u5f15\u3092\u3059\u308b\u524d\u3001\u4e2d\u3001\u5f8c\u306b\u884c\u3046\u4e00\u9023\u306e\u884c\u52d5\u3068\u76f8\u4e92\u4f5c\u7528\u306e\u3053\u3068\u3067\u3059\u3002 \u5c02\u9580\u5bb6\u306f\u901a\u5e38\u3001\u5e02\u5834\u8abf\u67fb\u3084\u30d3\u30b8\u30cd\u30b9\u30aa\u30fc\u30ca\u30fc\u3067\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u7814\u7a76\u3057\u3001\u30d7\u30ed\u30bb\u30b9\u3084\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u8ca9\u58f2\u65b9\u6cd5\u3092\u6539\u5584\u3067\u304d\u308b\u6a5f\u4f1a\u306e\u9818\u57df\u3092\u691c\u51fa\u3057\u307e\u3059\u3002<\/p>\n<p>\u6d88\u8cbb\u8005\u306f\u901a\u5e38\u3001\u660e\u78ba\u306a\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3092\u6301\u3063\u3066\u304a\u308a\u3001\u305d\u308c\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u3092\u53ef\u80fd\u306b\u3059\u308b\u975e\u5e38\u306b\u4fa1\u5024\u306e\u3042\u308b\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2><b>\u8cfc\u8cb7\u884c\u52d5\u306e\u91cd\u8981\u6027<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u8cfc\u8cb7\u884c\u52d5\u3092\u8aad\u307f\u89e3\u304d\u3001\u305d\u308c\u306b\u57fa\u3065\u3044\u305f\u5546\u54c1\u3092\u4f5c\u308b\u3053\u3068\u3067\u3001\u3069\u3093\u306a\u696d\u754c\u3067\u3082\u6210\u529f\u3059\u308b\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u4fdd\u8a3c\u3057\u307e\u3059\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><b>\u8cfc\u8cb7\u884c\u52d5\u306f\u5b9a\u7fa9\u3059\u308b\uff1a<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u4eba\u304c\u5546\u54c1\u3092\u9078\u3076\u3068\u304d\u306b\u3069\u3046\u8003\u3048\u308b\u304b\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u4eba\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3068\u306f\uff1f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5f7c\u3089\u306e\u53cb\u4eba\u3084\u5bb6\u65cf\u306f\u3001\u305d\u306e\u6c7a\u5b9a\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u7279\u5b9a\u306e\u88fd\u54c1\u3092\u5ec3\u68c4\u3059\u308b\u7406\u7531\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u305d\u3057\u3066\u3001\u88fd\u54c1\u30e1\u30fc\u30ab\u30fc\u304c\u4e0a\u8a18\u306e\u3053\u3068\u3092\u77e5\u308c\u3070\u3001\u81ea\u793e\u88fd\u54c1\u3092\u58f2\u308b\u305f\u3081\u306e\u4ed5\u639b\u3051\u3092\u7c21\u5358\u306b\u8003\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/span><\/p>\n<h2><b>\u8cfc\u8cb7\u884c\u52d5\u306e4\u3064\u306e\u30bf\u30a4\u30d7<\/b><\/h2>\n<h3><b>1.\u62e1\u5f35\u3055\u308c\u305f\u610f\u601d\u6c7a\u5b9a<\/b><\/h3>\n<p><b><\/b><span style=\"font-weight: 400;\">\u3053\u306e\u3088\u3046\u306a\u8cfc\u8cb7\u884c\u52d5\u306f\u3001\u9ad8\u984d\u306a\u6295\u8cc7\u3092\u4f34\u3046\u9ad8\u4fa1\u306a\u88fd\u54c1\u3084\u3001\u96c6\u56e3\u304c\u95a2\u308f\u308b\u3088\u3046\u306a\u88fd\u54c1\u3067\u89b3\u5bdf\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u3053\u306e\u3088\u3046\u306a\u9ad8\u7d1a\u54c1\u306f\u3001\u304a\u5ba2\u69d8\u304c\u6bce\u65e5\u8cfc\u5165\u3059\u308b\u308f\u3051\u3067\u306f\u306a\u304f\u3001\u91d1\u92ad\u7684\u306a\u30ea\u30b9\u30af\u3082\u9ad8\u3044\u305f\u3081\u3001\u7dbf\u5bc6\u306a\u30ea\u30b5\u30fc\u30c1\u304c\u5fc5\u8981\u3067\u3059\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<h3><b>2.\u610f\u601d\u6c7a\u5b9a\u304c\u9650\u5b9a\u7684\u3067\u3042\u308b\u3053\u3068<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u9650\u5b9a\u610f\u601d\u6c7a\u5b9a\u3068\u306f\u3001\u8cfc\u5165\u8005\u304c\u30e2\u30c7\u30eb\u3084\u30d6\u30e9\u30f3\u30c9\u3092\u6bd4\u8f03\u691c\u8a0e\u3057\u305f\u4e0a\u3067\u6700\u7d42\u7684\u306a\u8cfc\u5165\u3092\u6c7a\u5b9a\u3059\u308b\u3001\u9069\u5ea6\u306a\u6642\u9593\u3068\u52b4\u529b\u3092\u5fc5\u8981\u3068\u3059\u308b\u88fd\u54c1\u306e\u8cfc\u5165\u6642\u306b\u7528\u3044\u3089\u308c\u308b\u610f\u601d\u6c7a\u5b9a\u306e\u3053\u3068\u3067\u3059\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>3.\u7fd2\u6163\u7684\u306a\u8cfc\u8cb7\u884c\u52d5<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u7fd2\u6163\u7684\u8cfc\u8cb7\u3068\u306f\u3001\u8cfc\u8cb7\u8005\uff0f\u6d88\u8cbb\u8005\u304c\u3001\u3059\u3067\u306b\u77e5\u3063\u3066\u3044\u308b\u30d6\u30e9\u30f3\u30c9\u306b\u3064\u3044\u3066\u3001\u9ad8\u3044\u95a2\u4e0e\u3084\u610f\u601d\u6c7a\u5b9a\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u7d4c\u305a\u306b\u3001\u4f55\u5ea6\u3082\u7e70\u308a\u8fd4\u3057\u8cfc\u5165\u3059\u308b\u8cfc\u8cb7\u884c\u52d5\u306e\u3053\u3068\u3067\u3059\u3002 \u3053\u3053\u3067\u306e\u88fd\u54c1\u306f\u30b3\u30e2\u30c7\u30a3\u30c6\u30a3\u3068\u3057\u3066\u8a8d\u8b58\u3055\u308c\u3001\u30e9\u30a4\u30d0\u30eb\u3084\u7af6\u5408\u3068\u306e\u5927\u304d\u306a\u9055\u3044\u306f\u63d0\u4f9b\u3055\u308c\u306a\u3044\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<h3><b>4.\u30d0\u30e9\u30a8\u30c6\u30a3\u30fc\u3092\u6c42\u3081\u308b\u8cfc\u8cb7\u884c\u52d5\u3002<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u30d0\u30e9\u30a8\u30c6\u30a3\u30fb\u30b7\u30fc\u30ad\u30f3\u30b0\u307e\u305f\u306f\u30d0\u30e9\u30a8\u30c6\u30a3\u30fb\u30b7\u30fc\u30ad\u30f3\u30b0\u8cfc\u8cb7\u884c\u52d5\u3068\u306f\u3001\u8cb7\u3044\u624b\u304c\u73fe\u5728\u306e\u88fd\u54c1\u306b\u6e80\u8db3\u3057\u3066\u3044\u3066\u3082\u3001\u4ee3\u66ff\u88fd\u54c1\u3092\u63a2\u3057\u305f\u3044\u3068\u671b\u3080\u3053\u3068\u3067\u3042\u308b\u3002 \u3053\u306e\u5834\u5408\u3001\u88fd\u54c1\u306e\u5207\u308a\u66ff\u3048\u30b3\u30b9\u30c8\u304c\u4f4e\u3044\u306e\u3067\u3001\u6d88\u8cbb\u8005\u306f\u3042\u308b\u30d6\u30e9\u30f3\u30c9\u304b\u3089\u5225\u306e\u30d6\u30e9\u30f3\u30c9\u3078\u79fb\u884c\u3059\u308b\u3060\u3051\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/span><\/p>\n<h2><b>\u8cfc\u8cb7\u884c\u52d5\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u8981\u56e0<\/b><\/h2>\n<ul>\n<li aria-level=\"1\">\n<h3><b>\u5fc3\u7406\u7684\u8981\u56e0\u3002&nbsp;<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u3053\u308c\u306f\u3001\u8cfc\u8cb7\u884c\u52d5\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3082\u306e\u306e\u4e00\u3064\u3067\u3059\u3002 \u3053\u308c\u3089\u306e\u8981\u7d20\u306f\u3001\u8cb7\u3044\u624b\u306e\u8cfc\u8cb7\u610f\u6b32\u3092\u5de6\u53f3\u3059\u308b\u307b\u3069\u5f37\u529b\u306a\u3082\u306e\u3067\u3059\u304c\u3001\u6e2c\u5b9a\u3059\u308b\u306e\u306f\u975e\u5e38\u306b\u56f0\u96e3\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u88fd\u54c1\u3092\u8cfc\u5165\u3059\u308b\u52d5\u6a5f\u3001\u88fd\u54c1\u306b\u5bfe\u3059\u308b\u4ed6\u8005\u306e\u8a8d\u8b58\u3001\u88fd\u54c1\u306b\u95a2\u3059\u308b\u5b66\u7fd2\uff08\u9577\u6240\u3068\u77ed\u6240\uff09\u3001\u904e\u53bb\u306e\u6d88\u8cbb\u8005\u3084\u305d\u306e\u4ed6\u306e\u4eba\u3005\u306e\u614b\u5ea6\u3084\u4fe1\u5ff5\u306a\u3069\u306e\u8981\u56e0\u3082\u3001\u8cfc\u8cb7\u6c7a\u5b9a\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3002<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>\u793e\u4f1a\u7684\u8981\u56e0\u3002&nbsp;<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u79c1\u305f\u3061\u306f\u793e\u4f1a\u7684\u5b58\u5728\u3067\u3042\u308a\u3001\u591a\u304f\u306e\u4eba\u306b\u56f2\u307e\u308c\u3066\u751f\u6d3b\u3057\u3001\u4e92\u3044\u306e\u8cfc\u8cb7\u884c\u52d5\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u5408\u3063\u3066\u3044\u307e\u3059\u3002 \u4eba\u306e\u771f\u4f3c\u3092\u3057\u3088\u3046\u3068\u3057\u305f\u308a\u3001\u793e\u4f1a\u7684\u306b\u8a8d\u3081\u3089\u308c\u305f\u3044\u3068\u9858\u3063\u305f\u308a\u3082\u3057\u307e\u3059\u3002 \u305d\u306e\u305f\u3081\u3001\u8cfc\u8cb7\u884c\u52d5\u306f\u5468\u56f2\u306e\u4eba\u306e\u5f71\u97ff\u3092\u53d7\u3051\u3066\u3057\u307e\u3046\u306e\u3067\u3059\u3002 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\u7279\u5b9a\u306e\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u304b\u3089\u6765\u305f\u4eba\u306e\u884c\u52d5\u306f\u3001\u305d\u306e\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306b\u95a2\u9023\u3059\u308b\u6587\u5316\u306e\u5f71\u97ff\u3092\u5f37\u304f\u53d7\u3051\u308b\u305f\u3081\u3001\u8cfc\u8cb7\u884c\u52d5\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6587\u5316\u7684\u306b\u8cfc\u8cb7\u884c\u52d5\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u8981\u56e0\u3068\u3057\u3066\u3001\u6587\u5316\u3001\u30b5\u30d6\u30ab\u30eb\u30c1\u30e3\u30fc\u3001\u30ab\u30fc\u30b9\u30c8\u3001\u5b97\u6559\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>\u30d1\u30fc\u30bd\u30ca\u30eb\u30d5\u30a1\u30af\u30bf\u30fc\u3002<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 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400;\">\u8cfc\u8cb7\u884c\u52d5\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u3001\u3053\u3093\u306a\u8cea\u554f\u3092\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\uff1a<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u3069\u306e\u3088\u3046\u306a\u30b7\u30ca\u30ea\u30aa\u3084\u4e8b\u4ef6\u304c\u3042\u308c\u3070\u3001\u4eba\u3005\u306f\u3042\u306a\u305f\u306e\u63d0\u4f9b\u3059\u308b\u3082\u306e\u3092\u63a2\u3059\u3088\u3046\u306b\u306a\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u5546\u54c1\u306e\u9700\u8981\u3092\u559a\u8d77\u3059\u308b\u305f\u3081\u306e\u3055\u307e\u3056\u307e\u306a\u65b9\u6cd5\u3068\u306f\uff1f<\/span><\/li>\n<li><span style=\"font-weight: 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