{"id":794791,"date":"2018-08-03T00:05:11","date_gmt":"2018-08-03T07:05:11","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/%e3%83%96%e3%83%a9%e3%83%b3%e3%83%89%e3%83%bb%e3%83%ad%e3%82%a4%e3%83%a4%e3%83%ab%e3%83%86%e3%82%a3%ef%bc%9a%e4%ba%8b%e4%be%8b%e3%80%81%e3%83%92%e3%83%b3%e3%83%88%e3%80%81%e9%81%bf%e3%81%91%e3%82%8b\/"},"modified":"2018-08-03T00:05:11","modified_gmt":"2018-08-03T00:05:11","slug":"%e3%83%96%e3%83%a9%e3%83%b3%e3%83%89%e3%83%bb%e3%83%ad%e3%82%a4%e3%83%a4%e3%83%ab%e3%83%86%e3%82%a3%ef%bc%9a%e4%ba%8b%e4%be%8b%e3%80%81%e3%83%92%e3%83%b3%e3%83%88%e3%80%81%e9%81%bf%e3%81%91%e3%82%8b","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/ja\/%e3%83%96%e3%83%a9%e3%83%b3%e3%83%89%e3%83%bb%e3%83%ad%e3%82%a4%e3%83%a4%e3%83%ab%e3%83%86%e3%82%a3%ef%bc%9a%e4%ba%8b%e4%be%8b%e3%80%81%e3%83%92%e3%83%b3%e3%83%88%e3%80%81%e9%81%bf%e3%81%91%e3%82%8b\/","title":{"rendered":"\u30d6\u30e9\u30f3\u30c9\u30fb\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\uff1a\u4e8b\u4f8b\u3001\u30d2\u30f3\u30c8\u3001\u907f\u3051\u308b\u3079\u304d\u9593\u9055\u3044"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306b\u95a2\u3057\u3066\u8a00\u3048\u3070\u3001\u307b\u3068\u3093\u3069\u306e\u7d44\u7e54\u304c\u4e21\u6975\u7aef\u306b\u63fa\u308c\u3066\u3044\u307e\u3059\u3002 Apple\u3084Coca-Cola\u306e\u3088\u3046\u306a\u30d6\u30e9\u30f3\u30c9\u3068\u80a9\u3092\u4e26\u3079\u308b\u4eba\u3082\u3044\u308c\u3070\u3001\u540c\u3058\u3088\u3046\u306b\u7fa8\u671b\u306e\u773c\u5dee\u3057\u3067\u624b\u3092\u9707\u308f\u305b\u308b\u3057\u304b\u306a\u3044\u4eba\u3082\u3044\u307e\u3059\u3002 \u79c1\u305f\u3061\u306e\u591a\u304f\u306f\u3001\u305d\u306e\u4e2d\u9593\u306b\u4f4d\u7f6e\u3057\u3001\u304a\u305d\u3089\u304f\u305d\u3046\u3042\u308b\u3079\u304d\u3067\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u79c1\u305f\u3061\u306f\u3001\u81ea\u5206\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3057\u3066\u3001\u305d\u308c\u306b\u3075\u3055\u308f\u3057\u3044\u6ce8\u610f\u3092\u6255\u3046\u3053\u3068\u304c\u307b\u3068\u3093\u3069\u306a\u3044\u306e\u3067\u3059\u3002 \u4eca\u65e5\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3068\u306f\u4f55\u304b\u306b\u3064\u3044\u3066\u3001\u7121\u6599\u306e\u4e8b\u4f8b\u3092\u4ea4\u3048\u3066\u3059\u3079\u3066\u3092\u5b66\u3073\u307e\u3059\u3002<\/span><\/p>\n<h2>\u30d6\u30e9\u30f3\u30c9\u30fb\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3068\u306f\uff1f<\/h2>\n<p><span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c9\u30fb\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3068\u306f\u3001\u9867\u5ba2\u304c\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u5024\u3084\u4ed8\u52a0\u4fa1\u5024\u3092\u8a8d\u3081\u3066\u7e70\u308a\u8fd4\u3057\u8cfc\u5165\u3059\u308b\u3053\u3068\u3067\u3042\u308a\u3001\u3053\u308c\u306f\u4f01\u696d\u304c\u9867\u5ba2\u306b\u63d0\u4f9b\u3059\u308b\u4fe1\u983c\u3084\u9867\u5ba2\u3068\u4f01\u696d\u3068\u306e\u7d50\u3073\u3064\u304d\u304b\u3089\u751f\u307e\u308c\u308b\u3082\u306e\u3067\u3059\u3002 \u3067\u3082\u3001\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3063\u3066\u306a\u3093\u3060\u308d\u3046\uff1f<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306f\u3001\u975e\u5e38\u306b\u591a\u304f\u306e\u5909\u6570\u306e\u7d50\u679c\u3067\u3042\u308b <\/span><span style=\"font-weight: 400;\">&#8211;<\/span><span style=\"font-weight: 400;\">\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u308b\u3082\u306e\u3082\u3042\u308c\u3070\u3001\u305d\u3046\u3067\u306a\u3044\u3082\u306e\u3082\u3042\u308a\u307e\u3059\u3002<\/span><span style=\"font-weight: 400;\">&#8211;<\/span><span style=\"font-weight: 400;\">\u305d\u3057\u3066\u3001\u3053\u308c\u3089\u306e\u5909\u6570\u304c\u79c1\u305f\u3061\u306e\u5e02\u5834\u3067\u3069\u306e\u3088\u3046\u306b\u4f5c\u7528\u3057\u3066\u3044\u308b\u304b\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u30fb\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u539f\u56e0\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u7b2c\u4e00\u6b69\u3068\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/customer-satisfaction.html\">\u9867\u5ba2\u6e80\u8db3<\/a>\u5ea6\u304c\u9ad8\u3051\u308c\u3070\u3001\u305d\u306e\u4ed8\u52a0\u4fa1\u5024\u306b\u3088\u3063\u3066\u6d88\u8cbb\u8005\u306f\u30d6\u30e9\u30f3\u30c9\u30a2\u30f3\u30d0\u30b5\u30c0\u30fc\u3068\u306a\u308b\u3002 <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/brand-ambassador\/\"><br \/>\n  <span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c9\u30a2\u30f3\u30d0\u30b5\u30c0\u30fc<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> \u3042\u306a\u305f\u306e\u4f1a\u793e\u306e\u305f\u3081\u306b \u6700\u3082\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u5f97\u308b\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u9867\u5ba2\u306e\u4eba\u751f\u306b\u5f71\u97ff\u529b\u3092\u6301\u3064\u30d6\u30e9\u30f3\u30c9\u3067\u3059\u3002<\/span><\/p>\n<p style=\"padding-left: 40px;\">\u5b66\u3073\u7d9a\u3051\u308b\u3053\u3068\uff01 \u4ee5\u4e0b\u306e\u8a18\u4e8b\u306b\u3054\u8208\u5473\u3092\u304a\u6301\u3061\u306e\u65b9\u3082\u3044\u3089\u3063\u3057\u3083\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\uff1a<a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-map\/\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3068\u306f\u4f55\u3067\u3059\u304b\uff1f<\/a><\/p>\n<h2>\u30d6\u30e9\u30f3\u30c9\u30fb\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3067\u76f4\u9762\u3059\u308b\u73fe\u5b9f<\/h2>\n<p><span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306e\u69cb\u7bc9\u306b\u3082\u3063\u3068\u672c\u8170\u3092\u5165\u308c\u308b\u65b9\u6cd5\u306f\u305f\u304f\u3055\u3093\u3042\u308a\u307e\u3059\u3002 \u3057\u304b\u3057\u3001\u305d\u306e\u524d\u306b\u3001\u79c1\u305f\u3061\u306f\u3053\u308c\u3089\u306e\u919c\u3044\u771f\u5b9f\u306b\u3064\u3044\u3066\u73fe\u5b9f\u3092\u77e5\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-125010\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/08\/brand-loyalty-realities-min.jpg\" alt=\"\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306e\u5b9f\u614b\" width=\"992\" height=\"882\"><\/p>\n<h3><b>1.\u3042\u306a\u305f\u306e\u601d\u3044\u8fbc\u307f\u306f\u9593\u9055\u3063\u3066\u3044\u308b<\/b><span style=\"font-weight: 400;\">. <\/span> <\/h3>\n<p><span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306f\u3001\u63a8\u6e2c\u306b\u4efb\u305b\u308b\u306b\u306f\u3042\u307e\u308a\u306b\u3082\u91cd\u8981\u3067\u3059\u3002 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400;\">\u30d6\u30e9\u30f3\u30c9\u5206\u6790\u3068\u3044\u3046\u30c7\u30b8\u30bf\u30eb\u6642\u4ee3\u3092\u5b9f\u969b\u306b\u6d3b\u7528\u3057\u3066\u3044\u308b\u7d44\u7e54\u306f\u307b\u3068\u3093\u3069\u306a\u304f\u3001\u30d6\u30e9\u30f3\u30c9\u3067\u4f55\u304c\u8d77\u304d\u3066\u3044\u308b\u304b\u3092\u8abf\u67fb\u3001\u6e2c\u5b9a\u3001\u8ffd\u8de1\u3001\u5206\u6790\u3059\u308b\u7d44\u7e54\u306f\u307b\u3068\u3093\u3069\u306a\u304f\u3001\u30b7\u30b0\u30ca\u30eb\u3084\u30c8\u30ec\u30f3\u30c9\u306b\u5b9a\u671f\u7684\u306b\u6ce8\u610f\u3092\u6255\u3046\u7d44\u7e54\u306f\u307b\u3068\u3093\u3069\u306a\u304f\u3001\u30c7\u30fc\u30bf\u3001\u3064\u307e\u308a\u672c\u7269\u306e\u30c7\u30fc\u30bf\u3092\u4f7f\u3063\u3066\u30d6\u30e9\u30f3\u30c9\u7ba1\u7406\u3067\u610f\u5473\u306e\u3042\u308b\u884c\u52d5\u3092\u8d77\u3053\u3059\u7d44\u7e54\u306f\u307b\u3068\u3093\u3069\u3042\u308a\u307e\u305b\u3093\u3002<\/span><\/p>\n<h3><b>2.\u30a6\u30a3\u30f3\u30b0\u3067\u304d\u306a\u3044<\/b><span style=\"font-weight: 400;\">.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u3001\u305d\u3057\u3066\u305d\u308c\u306b\u5bfe\u3059\u308b\u304a\u5ba2\u69d8\u306e\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306f\u3001\u5b9f\u306f\u3001\u81ea\u3089\u9032\u5316\u3057\u3066\u3044\u304f\u306e\u3067\u3059\u3002 \u3057\u304b\u3057\u3001\u305d\u308c\u306f\u3042\u306a\u305f\u304c\u671b\u3080\u3082\u306e\u3067\u3082\u3001\u5fc5\u8981\u3068\u3059\u308b\u3082\u306e\u3067\u3082\u306a\u3044\u3082\u306e\u306b\u9032\u5316\u3057\u3066\u3044\u304f\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u306e\u3067\u3059\u3002 \u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3051\u308b\u4ed6\u306e\u91cd\u8981\u306aOS\u3068\u540c\u3058\u3088\u3046\u306b\u3001\u6642\u9593\u3001\u30a8\u30cd\u30eb\u30ae\u30fc\u3001\u30ea\u30bd\u30fc\u30b9\u3001\u30c4\u30fc\u30eb\uff08<a href=\"https:\/\/www.questionpro.com\/blog\/surveys\/\">\u8abf\u67fb\u306a\u3069<\/a>\uff09\u3092\u30d6\u30e9\u30f3\u30c9\u306b\u6295\u8cc7\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 \u307b\u3068\u3093\u3069\u306e\u4f01\u696d\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306b\u304b\u3051\u308b\u8cbb\u7528\u3088\u308a\u3082\u3001\u5f93\u696d\u54e1\u7528\u306e\u30b3\u30fc\u30d2\u30fc\u306b\u304b\u3051\u308b\u8cbb\u7528\u306e\u65b9\u304c\u5e74\u9593\u3092\u901a\u3057\u3066\u591a\u3044\u3002  <\/span><\/p>\n<h3><b>3.\u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u306f\u30ed\u30b4\u3067\u306f\u3042\u308a\u307e\u305b\u3093<\/b><span style=\"font-weight: 400;\">.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u30ed\u30b4\u30de\u30fc\u30af\u306f\u91cd\u8981\u3067\u3059\u3002 \u30c7\u30b6\u30a4\u30f3\u3001\u30a4\u30e1\u30fc\u30b8\u3001\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u306f\u3001\u3059\u3079\u3066\u30d6\u30e9\u30f3\u30c9\u306e\u91cd\u8981\u306a\u5074\u9762\u3067\u3059\u3002 \u3057\u304b\u3057\u3001\u305d\u308c\u3089\u306f\u6c7a\u3057\u3066\u6700\u7d42\u7684\u306a\u3059\u3079\u3066\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002 \u30d6\u30e9\u30f3\u30c9\u306f\u4f55\u3088\u308a\u3082\u7d4c\u9a13\u304c\u5927\u5207\u3067\u3059\u3002 \u305d\u308c\u306f\u3001\u304a\u5ba2\u69d8\u304c\u3042\u306a\u305f\u3084\u3042\u306a\u305f\u306e\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3068\u63a5\u3059\u308b\u3053\u3068\u3067\u3001\u4f55\u3092\u5f97\u308b\u304b\u3068\u3044\u3046\u611f\u60c5\u3067\u3059\u3002 \u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u304c\u611f\u60c5\u7684\u306a\u53cd\u5fdc\u3092\u547c\u3073\u8d77\u3053\u3055\u306a\u3051\u308c\u3070\u3001\u305d\u308c\u306f\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u4e0a\u306e\u30ed\u30b4\u306b\u904e\u304e\u306a\u3044\u306e\u3067\u3059\u3002 \u305d\u3057\u3066\u3001\u8ab0\u3067\u3082\u624b\u306b\u5165\u308c\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/span><\/p>\n<h3><b>4.\u30d6\u30e9\u30f3\u30c9\u306f\u6c17\u307e\u3050\u308c<\/b><span style=\"font-weight: 400;\">.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u6700\u65b0\u306e\u30d8\u30c3\u30c9\u30e9\u30a4\u30f3\u3084\u7206\u5f3e\u30c4\u30a4\u30fc\u30c8\u3067\u5909\u5316\u3059\u308b\u4e16\u754c\u3067\u306f\u3001\u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u306f\u304b\u3064\u3066\u306e\u3088\u3046\u306a\u6301\u7d9a\u529b\u3092\u6301\u3061\u307e\u305b\u3093\u3002 \u305d\u308c\u306f\u3001\u80b2\u3066\u3001\u898b\u76f4\u3057\u3001\u6d17\u7df4\u3055\u308c\u308b\u5fc5\u8981\u304c\u3042\u308b\u306e\u3067\u3059\u3002 \u9867\u5ba2\u306f\u30c7\u30d5\u30a9\u30eb\u30c8\u3067\u3001\u3053\u308c\u307e\u3067\u3088\u308a\u3082\u305a\u3063\u3068\u5fe0\u5b9f\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u306e\u591a\u304f\u306f\u3001\u5358\u306b\u9078\u629e\u80a2\u304c\u591a\u3044\u3068\u3044\u3046\u3053\u3068\u306b\u8d77\u56e0\u3057\u3066\u3044\u307e\u3059\u3002 \u9060\u304f\u96e2\u308c\u305f\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u30a2\u30af\u30bb\u30b9\u306f\u3001\u79c1\u305f\u3061\u306e\u6307\u5148\u3072\u3068\u3064\u3067\u53ef\u80fd\u3067\u3059\u3002 \u81ea\u5206\u306e\u30d6\u30e9\u30f3\u30c9\u3068\u305d\u308c\u3092\u53d6\u308a\u5dfb\u304f\u5e02\u5834\u3067\u4f55\u304c\u8d77\u3053\u3063\u3066\u3044\u308b\u306e\u304b\u3092\u7406\u89e3\u3057\u306a\u3051\u308c\u3070\u3001\u3064\u3044\u3066\u3044\u3051\u307e\u305b\u3093\u3002<\/span><\/p>\n<h3><b>5.\u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u306f\u3054\u307e\u304b\u3057\u304c\u304d\u304b\u306a\u3044<\/b><span style=\"font-weight: 400;\">.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u6d88\u8cbb\u8005\u306e\u76ee\u306f\u307e\u3059\u307e\u3059\u80a5\u3048\u3066\u3044\u307e\u3059\u3002 \u5f7c\u3089\u306f\u3001\u304f\u3060\u3089\u306a\u3044\u3053\u3068\u3092\u5207\u308a\u6368\u3066\u3001\u4e8b\u5b9f\u3092\u7a81\u304d\u6b62\u3081\u308b\u65b9\u6cd5\u3092\u77e5\u3063\u3066\u3044\u307e\u3059\u3002 \u5f7c\u3089\u306f\u30ea\u30bd\u30fc\u30b9\u3092\u6301\u3061\u3001<a href=\"https:\/\/www.questionpro.com\/blog\/what-is-research\/\">\u7814\u7a76<\/a>\u3057\u3001\u8aad\u307f\u307e\u3059\u3002 \u3042\u3089\u3086\u308b\u88fd\u54c1\u306e\u30ec\u30d3\u30e5\u30fc\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u3069\u3093\u306a\u306b\u5f37\u3044\u30d6\u30e9\u30f3\u30c9\u3060\u3068\u601d\u3063\u3066\u3044\u3066\u3082\u3001\u305f\u3063\u305f\u4e00\u3064\u306e\u5618\u3084\u9593\u9055\u3044\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u5d29\u58ca\u3057\u3066\u3057\u307e\u3046\u306e\u3067\u3059\u3002 \u30aa\u30fc\u30bb\u30f3\u30c6\u30a3\u30b7\u30c6\u30a3\u306f\u307e\u3059\u307e\u3059\u91cd\u8981\u3067\u3059\u3002 \u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u3042\u306a\u305f\u306e\u8a71\u3092\u6b69\u307e\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3067\u306f\u3001\u3053\u308c\u3089\u306b\u3064\u3044\u3066\u3069\u3046\u3059\u308c\u3070\u3044\u3044\u306e\u3067\u3057\u3087\u3046\u304b\u3002 \u3053\u308c\u306f\u3001\u79d8\u5bc6\u306e\u30ec\u30b7\u30d4\u3084\u89e3\u6c7a\u7b56\u304c\u306a\u3044\u3001\u8ca0\u8377\u306e\u304b\u304b\u308b\u6311\u6226\u3067\u3059\u3002 \u3060\u304b\u3089\u3001\u59cb\u3081\u308c\u3070\u3044\u3044\u3093\u3067\u3059\u3002 \u305d\u306e\u4e00\u6b69\u3092\u8e0f\u307f\u51fa\u3059\u3002 \u79c1\u305f\u3061\u306f\u3001\u307e\u305a\u30a2\u30f3\u30b1\u30fc\u30c8\u304b\u3089\u59cb\u3081\u3088\u3046\u3068\u8a00\u3063\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<h2>\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u306f\uff1f<\/h2>\n<p><span style=\"font-weight: 400;\">\u7d20\u6674\u3089\u3057\u3044\u30c4\u30fc\u30eb\u3084\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3001\u7c21\u5358\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u79d1\u5b66\uff08<a href=\"https:\/\/www.questionpro.com\/article\/likert-scale-survey-questions.html\">Likert Scale<\/a>\u3001<a href=\"https:\/\/www.questionpro.com\/max-diff\/\">MaxDiff\u306a\u3069<\/a>\uff09\u304c\u3042\u308a\u307e\u3059\u3001 <\/span><span style=\"font-weight: 400;\">\u305d\u3057\u3066\u6280\u8853\u3082\u3042\u308a\u307e\u3059\u3002<\/span><span style=\"font-weight: 400;\">\u305d\u3057\u3066\u3001\u305d\u306e\u307b\u3068\u3093\u3069\u306f\u3001\u3059\u3050\u306b\u4f7f\u3044\u59cb\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u3057\u304b\u3082\u3001\u308f\u305a\u304b\u306a\u6295\u8cc7\u3067\u3001\u81ea\u5206\u3067\u3067\u304d\u308b\u306e\u3067\u3059\u3002 \u9577\u304f\u306a\u304f\u3066\u3044\u3044\u3057\u3001\u8907\u96d1\u3067\u306a\u304f\u3066\u3044\u3044\u3002  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305d\u308c\u306f\u3001\u3042\u306a\u305f\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\uff08\u73fe\u5728\u306e\u9867\u5ba2\u3084\u898b\u8fbc\u307f\u5ba2\uff09\u304c\u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u3064\u3044\u3066\u3069\u306e\u3088\u3046\u306b\u611f\u3058\u3066\u3044\u308b\u306e\u304b\u3001\u3044\u304f\u3064\u304b\u306e\u7c21\u5358\u306a\u8cea\u554f\u3092\u3059\u308b\u3060\u3051\u3067\u3044\u3044\u306e\u3067\u3059\u3002 \u5f7c\u3089\u306f\u4f55\u3092\u4f53\u9a13\u3057\u3066\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002 \u3053\u306e\u3088\u3046\u306a\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u3042\u308b\u7a0b\u5ea6\u96c6\u3081\u59cb\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308c\u3070\u3001\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u3069\u3093\u3069\u3093\u96c6\u3081\u3066\u3044\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u305d\u3057\u3066\u3001\u305d\u308c\u3092\u4f7f\u3063\u3066\u4f55\u304b\u3092\u59cb\u3081\u308b\u3002\u305d\u308c\u306f\u3001\u307b\u3068\u3093\u3069\u306e\u4eba\u304c\u3084\u3063\u3066\u3044\u308b\u3053\u3068\u3088\u308a\u3082\u306f\u308b\u304b\u306b\u591a\u3044\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c9\u30fb\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u8abf\u67fb\u306e\u65b9\u6cd5\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u77e5\u308a\u305f\u3044\u65b9\u306f\u3001\u3053\u3061\u3089\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?sourceRef=blogbrandloyalty\"><button>\u7121\u6599\u30a2\u30f3\u30b1\u30fc\u30c8\u3092\u4f5c\u6210\u3059\u308b<\/button><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306b\u95a2\u3057\u3066\u8a00\u3048\u3070\u3001\u307b\u3068 [&hellip;]<\/p>\n","protected":false},"author":114,"featured_media":698424,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1220],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u30d6\u30e9\u30f3\u30c9\u30fb\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\uff1a\u4e8b\u4f8b\u3001\u30d2\u30f3\u30c8\u3001\u907f\u3051\u308b\u3079\u304d\u9593\u9055\u3044 | QuestionPro<\/title>\n<meta name=\"description\" content=\"\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306f\u7f8e\u3057\u3044\u6982\u5ff5\u3067\u3059\u304c\u3001\u919c\u3044\u9762\u3082\u3042\u308a\u307e\u3059\u3002 \u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u3092\u6301\u3064\u3053\u3068\u306e\u826f\u3044\u70b9\u3001\u60aa\u3044\u70b9\u306e\u3059\u3079\u3066\u3092\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/ja\/%e3%83%96%e3%83%a9%e3%83%b3%e3%83%89%e3%83%bb%e3%83%ad%e3%82%a4%e3%83%a4%e3%83%ab%e3%83%86%e3%82%a3%ef%bc%9a%e4%ba%8b%e4%be%8b%e3%80%81%e3%83%92%e3%83%b3%e3%83%88%e3%80%81%e9%81%bf%e3%81%91%e3%82%8b\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u30d6\u30e9\u30f3\u30c9\u30fb\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\uff1a\u4e8b\u4f8b\u3001\u30d2\u30f3\u30c8\u3001\u907f\u3051\u308b\u3079\u304d\u9593\u9055\u3044 | QuestionPro\" \/>\n<meta property=\"og:description\" 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