{"id":797495,"date":"2018-09-18T05:15:59","date_gmt":"2018-09-18T12:15:59","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/%e5%ae%9a%e6%80%a7%e8%aa%bf%e6%9f%bb%e3%82%92%e4%bd%9c%e6%88%90%e3%81%99%e3%82%8b%e3%81%9f%e3%82%81%e3%81%ae5%e3%81%a4%e3%81%ae%e3%82%b9%e3%83%86%e3%83%83%e3%83%97\/"},"modified":"2018-09-18T05:15:59","modified_gmt":"2018-09-18T05:15:59","slug":"%e5%ae%9a%e6%80%a7%e8%aa%bf%e6%9f%bb%e3%82%92%e4%bd%9c%e6%88%90%e3%81%99%e3%82%8b%e3%81%9f%e3%82%81%e3%81%ae5%e3%81%a4%e3%81%ae%e3%82%b9%e3%83%86%e3%83%83%e3%83%97","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/ja\/%e5%ae%9a%e6%80%a7%e8%aa%bf%e6%9f%bb%e3%82%92%e4%bd%9c%e6%88%90%e3%81%99%e3%82%8b%e3%81%9f%e3%82%81%e3%81%ae5%e3%81%a4%e3%81%ae%e3%82%b9%e3%83%86%e3%83%83%e3%83%97\/","title":{"rendered":"\u5b9a\u6027\u8abf\u67fb\u3092\u4f5c\u6210\u3059\u308b\u305f\u3081\u306e5\u3064\u306e\u30b9\u30c6\u30c3\u30d7"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-63297 aligncenter\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/09\/70-Creating-Qualitative-Study.jpg\" alt=\"\u5b9a\u6027\u8abf\u67fb\" width=\"992\" height=\"594\"><\/p>\n<p><span style=\"font-weight: 400;\">\u5e02\u5834\u8abf\u67fb\u306e\u5b9a\u7fa9\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3057\u305f\u3044\u73fe\u5728\u306e\u6d88\u8cbb\u8005\u3068\u898b\u8fbc\u307f\u306e\u3042\u308b\u6d88\u8cbb\u8005\u306e\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002 <a href=\"https:\/\/www.questionpro.com\/blog\/what-is-market-research\/\">\u5e02\u5834\u8abf\u67fb<\/a>\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u5b9f\u65bd\u3092\u6c7a\u5b9a\u3059\u308b\u3068\u304d\u3002 \u4e00\u822c\u7684\u306b\u306f\uff08\u6642\u9593\u3068\u30ea\u30bd\u30fc\u30b9\u304c\u3042\u308c\u3070\uff09\u3001\u5b9a\u6027\u8abf\u67fb\u304b\u3089\u59cb\u3081\u3066\u3001\u5b9a\u91cf\u8abf\u67fb\u3067\u3069\u3053\u3092\u6df1\u304f\u6398\u308a\u4e0b\u3052\u308b\u304b\u3092\u6c7a\u3081\u308b\u305f\u3081\u306e\u5177\u4f53\u7684\u306a\u60c5\u5831\u3092\u5f97\u308b\u3053\u3068\u304c\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u3067\u3059\u3002  <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/blog\/qualitative-observation\/\">\u8cea\u7684\u89b3\u5bdf<\/a>\u8abf\u67fb\u306f\u3001\u4e3b\u306b\u6839\u672c\u7684\u306a\u7406\u7531\u3084\u610f\u898b\u3001\u52d5\u6a5f\u306a\u3069\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u884c\u308f\u308c\u308b\u63a2\u7d22\u7684\u306a\u8abf\u67fb\u3067\u3042\u308b\u3002 \u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u306f\u3001\u4e88\u7b97\u7684\u306b\u3082\u6709\u5229\u3067\u3042\u308a\u3001\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u304c\u6210\u9577\u3059\u308b\u306b\u3064\u308c\u3066\u3001\u63a1\u7528\u6d3b\u52d5\u306e\u6642\u9593\u77ed\u7e2e\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002 \u4ee5\u4e0b\u3001\u6b63\u3057\u3044\u65b9\u6cd5\u3067\u5b9a\u6027\u8abf\u67fb\u3092\u4f5c\u6210\u3059\u308b\u305f\u3081\u306e5\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002  <\/span><\/p>\n<p><b>1.\u76ee\u7684\u3092\u6301\u3063\u305f\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u30ec\u30a4\u30a2\u30a6\u30c8\u3092\u4f5c\u6210\u3059\u308b<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u5e02\u5834\u8abf\u67fb\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3092\u958b\u59cb\u3059\u308b\u969b\u306b\u306f\u3001\u660e\u78ba\u306b\u3057\u305f\u3044\u8ab2\u984c\u306e\u6982\u8981\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002 \u6d88\u8cbb\u8005\u306b\u30a2\u30f3\u30b1\u30fc\u30c8\u3092\u53d6\u308a\u305f\u3044\u7406\u7531\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308a\u307e\u3059\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u88fd\u54c1\u30c6\u30b9\u30c8  <\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/customer-satisfaction.html\"><span style=\"font-weight: 400;\">\u9867\u5ba2\u6e80\u8db3\u5ea6<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/blog\/van-westendorp-price-sensitivity-meter\/\"><span style=\"font-weight: 400;\">\u4fa1\u683c\u611f\u5fdc\u5ea6<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u6b21\u306b\u3001\u81ea\u5206\u306e\u76ee\u7684\u3092\u77e5\u308b\u3053\u3068\u3067\u3059\u3002 \u76ee\u7684\u306f\u3001<a href=\"https:\/\/www.questionpro.com\/blog\/qualitative-research-methods\/\">\u5b9a\u6027\u8abf\u67fb<\/a>\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u306f\u306a\u304f\u3001\u6700\u7d42\u7684\u306a\u7d50\u679c\u3084\u5f97\u3089\u308c\u308b\u60c5\u5831\u306b\u5411\u3051\u3089\u308c\u305f\u3082\u306e\u3067\u3059\u3002 \u4f8b\u3048\u3070\u3001\u3053\u3093\u306a\u611f\u3058\u3067\u3059\u3002<\/span><\/p>\n<p><b>\u7406\u60f3\u7684\u306a\u76ee\u6a19  <\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">\u81ea\u793e\u3068\u7af6\u5408\u4ed6\u793e\u306e<a href=\"https:\/\/www.questionpro.com\/blog\/build-customer-loyalty\/\">\u9867\u5ba2\u7dad\u6301\u306e<\/a>\u539f\u52d5\u529b\u3092\u7406\u89e3\u3059\u308b\u3002<\/span><\/i><\/p>\n<p><b>\u7406\u60f3\u7684\u306a\u76ee\u7684\u3067\u306f\u306a\u3044<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">20\u540d\u306e\u53c2\u52a0\u8005\u3092\u52df\u96c6\u3057\u3001\u8a73\u7d30\u306a\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u5b9f\u65bd  <\/span><\/i><\/p>\n<p><b>2.\u8cea\u554f\u4e8b\u9805\u306e\u30a2\u30a6\u30c8\u30e9\u30a4\u30f3\u3092\u4f5c\u6210\u3059\u308b<\/b><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/blog\/smart-objectives-and-goals\/\">\u76ee\u6a19\u3084<\/a>\u76ee\u7684\u3092\u8a2d\u5b9a\u3057\u305f\u4e0a\u3067\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u306e\u8cea\u554f\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002 QuestionPro\u306e\u8abf\u67fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u4f7f\u3063\u3066\u3001\u3042\u306a\u305f\u306e\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u304b\u3089\u9069\u5207\u306a\u53c2\u52a0\u8005\u3092\u7d5e\u308a\u8fbc\u3080\u305f\u3081\u306e\u30b9\u30af\u30ea\u30fc\u30ca\u30fc\u8cea\u554f\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002  <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/article\/survey-question-answer-type.html\">\u30a2\u30f3\u30b1\u30fc\u30c8\u306e\u8cea\u554f\u3092<\/a>\u4f5c\u6210\u3059\u308b\u969b\u306b\u30011\u756a\u306e\u9593\u9055\u3044\u306f\u3001<a href=\"https:\/\/www.questionpro.com\/blog\/leading-questions\/\">\u8a98\u5c0e\u7684\u306a\u8cea\u554f<\/a>\u3092\u3057\u3066\u3057\u307e\u3046\u3053\u3068\u3067\u3059\u3002 \u7121\u610f\u8b58\u306e\u3046\u3061\u306b\u53c2\u52a0\u8005\u3092\u4e00\u65b9\u306e\u610f\u898b\u306b\u8a98\u5c0e\u3057\u3066\u3057\u307e\u3046\u306e\u3067\u3059\u3002 \u4f8b\u3048\u3070\u3001\u3053\u3093\u306a\u611f\u3058\u3067\u3059\u3002  <\/span><\/p>\n<p><b>\u30ea\u30fc\u30c7\u30a3\u30f3\u30b0\u30af\u30a8\u30b9\u30c1\u30e7\u30f3<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">\u3053\u306e\u88fd\u54c1\u306e\u8272\u306f\u3001\u8d64\u304c\u3075\u3055\u308f\u3057\u3044\u3068\u601d\u3044\u307e\u3059\u304b\uff1f<\/span><\/i><\/p>\n<p><b>\u30ce\u30f3\u30fb\u30ea\u30fc\u30c7\u30a3\u30f3\u30b0\u30fb\u30af\u30a8\u30b9\u30c1\u30e7\u30f3<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">\u3053\u306e\u88fd\u54c1\u306e\u8272\u306b\u3064\u3044\u3066\u3001\u3069\u306e\u3088\u3046\u306a\u611f\u60f3\u3092\u304a\u6301\u3061\u3067\u3059\u304b\uff1f<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u3055\u3089\u306b\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u3092\u3044\u304f\u3064\u304b\u7d39\u4ecb\u3057\u307e\u3059\uff1a  <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u7d76\u5bfe\u7684\u306a\u8cea\u554f\u3092\u3057\u306a\u3044\uff08always\u3001never\u3001all\u3001every\u3092\u4f7f\u3046\uff09\u3002  <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u30c7\u30ea\u30b1\u30fc\u30c8\u306a\u5185\u5bb9\u306e\u8cea\u554f\uff08\u4eba\u7a2e\u3001\u6027\u7684\u6307\u5411\u3001\u4fe1\u6761\u306a\u3069\uff09\u3092\u3059\u308b\u5834\u5408\u306f\u3001\u8fd1\u304f\u304b\u6700\u5f8c\u306b\u805e\u304f\u3088\u3046\u306b\u3059\u308b\u3002  <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u5404\u5358\u8a9e\u306e\u610f\u5473\u3092\u8aac\u660e\u305b\u305a\u306b\u3001\u5c02\u9580\u7528\u8a9e\u3084\u7565\u8a9e\u3092\u4f7f\u7528\u3057\u306a\u3044\u3053\u3068<\/span><\/li>\n<\/ul>\n<p><b>3.\u5730\u57df\u304b\u3089\u306e\u52df\u96c6<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u524d\u306b\u3001<a href=\"https:\/\/www.questionpro.com\/blog\/determining-sample-size\/\">\u30b5\u30f3\u30d7\u30eb\u30b5\u30a4\u30ba\u306b\u3064\u3044\u3066<\/a>\u8003\u3048\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<a href=\"https:\/\/www.questionpro.com\/blog\/qualitative-research-survey-question\/\">\u5b9a\u6027<\/a>\u8abf\u67fb\u3067\u306f\u3001\u901a\u5e3815\uff5e20\u540d\u304c\u7406\u60f3\u7684\u306a\u8abf\u67fb\u5bfe\u8c61\u8005\u6570\u3067\u3059\u3002 \u3042\u306a\u305f\u306e\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3067\u306f\u3001\u30e1\u30f3\u30d0\u30fc\u306e\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u3092\u898b\u3066\u904e\u53bb\u306e\u53c2\u52a0\u72b6\u6cc1\u3092\u7c21\u5358\u306b\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3001\u30e1\u30f3\u30d0\u30fc\u3078\u306e\u30a2\u30f3\u30b1\u30fc\u30c8\u304c\u983b\u7e41\u306b\u306a\u308a\u3059\u304e\u308b\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u3002  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u53c2\u52a0\u8005\u306e\u30b5\u30f3\u30d7\u30eb\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u5c64\u306e\u4e00\u822c\u7684\u306a\u4ee3\u8868\u3067\u3042\u308b\u3079\u304d\u3067\u3059\u3002\u305d\u3046\u3067\u306a\u3051\u308c\u3070\u3001\u56de\u7b54\u306f\u3001\u3042\u306a\u305f\u304c\u5230\u9054\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u4eba\u305f\u3061\u306e\u7684\u5916\u308c\u306a\u3082\u306e\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002 \u5730\u57df\u304b\u3089\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u30b5\u30f3\u30d7\u30eb\u3092\u8a2d\u5b9a\u3057\u305f\u3089\u3001\u30ea\u30b5\u30fc\u30c1\u3092\u5b9f\u65bd\u3059\u308b\u6e96\u5099\u304c\u6574\u3044\u307e\u3057\u305f\u3002<\/span><\/p>\n<p><b>4.\u8abf\u67fb\u306e\u5b9f\u65bd<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u30a2\u30f3\u30b1\u30fc\u30c8\u3092\u5b9f\u65bd\u3057\u3001<a href=\"https:\/\/www.questionpro.com\/blog\/qualitative-interview\/\">\u5b9a\u6027\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092<\/a>\u5b9f\u65bd\u3057\u3001\u30d5\u30a3\u30fc\u30eb\u30c9\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3059\u308b\u6642\u671f\u3067\u3059\u3002  <\/span><span style=\"font-weight: 400;\">\u3053\u308c\u3089\u306e\u91cd\u8981\u306a\u30b9\u30c6\u30c3\u30d7\u306f\u6642\u9593\u304c\u304b\u304b\u308a\u307e\u3059\u304c\u3001\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002 \u3057\u304b\u3057\u3001\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3092\u5229\u7528\u3059\u308c\u3070\u3001\u4e00\u4eba\u3072\u3068\u308a\u306b\u76f4\u63a5\u30a2\u30f3\u30b1\u30fc\u30c8\u3092\u53d6\u3089\u306a\u304f\u3066\u3082\u3001\u8cea\u554f\u3084\u30bf\u30b9\u30af\u3092\u7c21\u5358\u306b\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30b0\u30eb\u30fc\u30d7\u5168\u4f53\u306b\u8cea\u554f\u3092\u6295\u3052\u304b\u3051\u3066\u30c7\u30a3\u30b9\u30ab\u30c3\u30b7\u30e7\u30f3\u3092\u3059\u308b\u3053\u3068\u3082\u3001\u500b\u4eba\u306b\u500b\u5225\u306b\u8cea\u554f\u3092\u6295\u3052\u304b\u3051\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002  <\/span><span style=\"font-weight: 400;\">\u56de\u7b54\u3084\u9078\u629e\u80a2\u3001\u89b3\u5bdf\u7d50\u679c\u306f\u3059\u3079\u3066\u53ce\u96c6\u30fb\u8a18\u9332\u3055\u308c\u3066\u3044\u308b\u306e\u3067\u3001\u30ec\u30dd\u30fc\u30c8\u4f5c\u6210\u6642\u306b\u898b\u76f4\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><b>5.\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u5831\u544a\u66f8\u3092\u4f5c\u6210\u3059\u308b<\/b><\/p>\n<p><span style=\"font-weight: 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