{"id":797591,"date":"2022-09-14T11:00:45","date_gmt":"2022-09-14T11:00:45","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/%e5%b9%b3%e5%9d%87%e6%b3%a8%e6%96%87%e9%87%91%e9%a1%8d%ef%bc%9a%e5%b9%b3%e5%9d%87%e7%99%ba%e6%b3%a8%e9%a1%8d%e3%81%a8%e3%81%af%e4%bd%95%e3%81%8b%e3%80%81%e3%81%a9%e3%81%ae%e3%82%88%e3%81%86%e3%81%ab\/"},"modified":"2022-09-14T11:00:45","modified_gmt":"2022-09-14T11:00:45","slug":"%e5%b9%b3%e5%9d%87%e6%b3%a8%e6%96%87%e9%87%91%e9%a1%8d%ef%bc%9a%e5%b9%b3%e5%9d%87%e7%99%ba%e6%b3%a8%e9%a1%8d%e3%81%a8%e3%81%af%e4%bd%95%e3%81%8b%e3%80%81%e3%81%a9%e3%81%ae%e3%82%88%e3%81%86%e3%81%ab","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/ja\/%e5%b9%b3%e5%9d%87%e6%b3%a8%e6%96%87%e9%87%91%e9%a1%8d%ef%bc%9a%e5%b9%b3%e5%9d%87%e7%99%ba%e6%b3%a8%e9%a1%8d%e3%81%a8%e3%81%af%e4%bd%95%e3%81%8b%e3%80%81%e3%81%a9%e3%81%ae%e3%82%88%e3%81%86%e3%81%ab\/","title":{"rendered":"\u5e73\u5747\u6ce8\u6587\u91d1\u984d\uff1a\u5e73\u5747\u767a\u6ce8\u984d\u3068\u306f\u4f55\u304b\u3001\u3069\u306e\u3088\u3046\u306b\u8a08\u7b97\u3059\u308b\u306e\u304b"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u5e73\u5747\u6ce8\u6587\u91d1\u984d\uff08AOV\uff09\u306f\u3001\u4f01\u696d\u304c\u62e1\u5927\u3059\u308b\u306b\u3064\u308c\u3066\u8ffd\u8de1\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3042\u308b\u304c\u3001\u7d50\u5c40\u306f\u4e0d\u5b8c\u5168\u306a\u7d71\u8a08\u3067\u3042\u308b\u3002 \u53ce\u76ca\u3092\u4e0a\u3052\u308b\u305f\u3081\u3001\u3042\u308b\u3044\u306f\u5e83\u544a\u8cbb\u306e\u30ea\u30bf\u30fc\u30f3\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u3001\u7d4c\u55b6\u8005\u304c\u6700\u521d\u306b\u5f37\u5316\u3057\u305f\u3044\u3068\u8003\u3048\u308b\u3082\u306e\u306e\u3072\u3068\u3064\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f01\u696d\u306f\u5e73\u5747\u6ce8\u6587\u91d1\u984d\u3092\u4e0a\u3052\u305f\u3044\u3068\u8003\u3048\u3066\u304a\u308a\u3001\u7279\u306b\u30aa\u30f3\u30e9\u30a4\u30f3\u5c0f\u58f2\u696d\u306b\u643a\u308f\u308b\u4f01\u696d\u306f\u305d\u306e\u50be\u5411\u304c\u5f37\u3044\u3002 AOV\u306e\u5411\u4e0a\u304c\u5168\u4f53\u306e\u53ce\u76ca\u5411\u4e0a\u306b\u3064\u306a\u304c\u308b\u304b\u3089\u3067\u3059\u3002 \u305d\u3046\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306e\u5229\u76ca\u306f\u5f90\u3005\u306b\u4e0a\u304c\u3063\u3066\u3044\u304f\u306e\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u672c\u30d6\u30ed\u30b0\u3067\u306f\u3001AOV\uff08Average Order Value\uff09\u306b\u3064\u3044\u3066\u3001\u305d\u306e\u7b97\u51fa\u65b9\u6cd5\u304b\u3089\u6539\u5584\u65b9\u6cd5\u307e\u3067\u3001\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">AOV\uff08Average Order Value\uff09\u3068\u306f\u4f55\u3067\u3059\u304b\uff1f<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u5e73\u5747\u6ce8\u6587\u91d1\u984d\uff08AOV\uff09\u3068\u306f\u3001\u9867\u5ba2\u304c\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u304b\u3089\u4f55\u304b\u3092\u8cfc\u5165\u3059\u308b\u969b\u306b\u3001\u5e73\u5747\u7684\u306b\u6d88\u8cbb\u3059\u308b\u91d1\u984d\u306e\u3053\u3068\u3067\u3059\u3002 \u3053\u306e\u6307\u6a19\u306f\u3001\u7279\u306b\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d7\u306e\u304a\u5ba2\u69d8\u304c\u3069\u306e\u3088\u3046\u306b\u7269\u3092\u8cb7\u3046\u304b\u3092\u628a\u63e1\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AOV\u306f\u3001\u76ee\u6a19\u3084\u6226\u7565\u3092\u8a2d\u5b9a\u3057\u3001\u305d\u306e\u53d6\u308a\u7d44\u307f\u304c\u3069\u308c\u3060\u3051\u52b9\u679c\u7684\u306b\u884c\u308f\u308c\u305f\u304b\u3092\u8a55\u4fa1\u3059\u308b\u3053\u3068\u3092\u652f\u63f4\u3057\u307e\u3059\u3002 \u500b\u3005\u306e\u9867\u5ba2\u306e\u9577\u671f\u7684\u306a\u4fa1\u5024\u3092\u8a08\u7b97\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u6e2c\u5b9a\u5024\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3084\u4fa1\u683c\u6226\u7565\u3092\u7dcf\u5408\u7684\u306b\u8a55\u4fa1\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u5e73\u5747\u53d7\u6ce8\u984d\uff08AOV\uff09\u306e\u7b97\u51fa\u306b\u3064\u3044\u3066<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">AOV\u306f\u3001\u9867\u5ba2\u304c\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u3067\u6ce8\u6587\u3057\u305f\u3068\u304d\u306e\u5e73\u5747\u6d88\u8cbb\u984d\u3092\u6e2c\u5b9a\u3057\u307e\u3059\u3002 \u8a08\u7b97\u65b9\u6cd5\u306f\u3001\u7dcf\u58f2\u4e0a\u91d1\u984d\u3092\u4e00\u5b9a\u671f\u9593\u306e\u6ce8\u6587\u6570\u3067\u5272\u308a\u307e\u3059\u3002 \u6570\u5b66\u7684\u306b\u306f\u3001\u6b21\u306e\u3088\u3046\u306a\u5f0f\u306b\u306a\u308a\u307e\u3059\uff1a<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u4f8b\u3048\u3070\u3001\u3042\u308b\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d7\u3067\u6628\u5e74\u5168\u4f53\u306720\u4e07\u4ef6\u306e\u6ce8\u6587\u304c\u3042\u308a\u3001\u305d\u306e\u7d50\u679c400\u4e07\u30c9\u30eb\u306e\u58f2\u4e0a\u304c\u3042\u3063\u305f\u3068\u3057\u307e\u3059\u3002 \u3059\u308b\u3068\u3001\u5e73\u5747\u53d7\u6ce8\u984d\uff08AOV\uff09\uff1d400\u4e07\u5186\u00f720\u4e07\u5186\uff1d20\u30c9\u30eb<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u4ee3\u66ff\u6848\u3068\u3057\u3066\u3001Google Analytics\u3067\u306f\u5e73\u5747\u6ce8\u6587\u91d1\u984d\uff08VOD\uff09\u306e\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002 \u4ee5\u4e0b\u306b\u8ff0\u3079\u308b\u9053\u7b4b\u3092\u305f\u3069\u308c\u3070\u3001\u3059\u3050\u306b\u8abf\u3079\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u6642\u9593\u3092\u7bc0\u7d04\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f01\u696d\u306f\u3001\u5e73\u5747\u6ce8\u6587\u91d1\u984d\uff08AOV\uff09\u3092\u8a08\u7b97\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u7fd2\u6163\u3092\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u91cd\u8981\u306a\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\u3067\u3042\u308b\u3002 AOV\u306f\u3001\u4ed6\u306e\u91cd\u8981\u6307\u6a19\u3068\u540c\u69d8\u306b\u4efb\u610f\u306e\u671f\u9593\u3067\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u304c\u3001\u591a\u304f\u306e\u4f01\u696d\u306f\u6708\u5e73\u5747\u306b\u6ce8\u76ee\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Average Order Value\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u4e0a\u306e\u610f\u601d\u6c7a\u5b9a\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">AOV\u306e\u30c8\u30ec\u30f3\u30c9\u306f\u3001\u5e83\u544a\u8cbb\u3001\u9867\u5ba2\u884c\u52d5\u3001\u3042\u308b\u3044\u306f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8cbb\u7528\u306a\u3069\u3001\u4f01\u696d\u306e\u6700\u3082\u91cd\u8981\u306a\u30d3\u30b8\u30cd\u30b9\u4e0a\u306e\u610f\u601d\u6c7a\u5b9a\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u3002 \u65e9\u901f\u3001\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\uff1a<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>\u5e83\u544a\u5ba3\u4f1d\u8cbb\uff1a<\/b><span style=\"font-weight: 400;\"> \u81ea\u793e\u306e\u5e83\u544a\u5ba3\u4f1d\u8cbb\u304c\u3044\u304f\u3089\u3067\u3001\u5e73\u5747\u53d7\u6ce8\u984d\u3068\u3069\u3046\u95a2\u4fc2\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u78ba\u8a8d\u3059\u308b\u3002 \u3082\u3057\u3001\u9867\u5ba2\u7372\u5f97\u306e\u305f\u3081\u306b\u53d7\u6ce8\u984d\u3068\u540c\u3058\u304b\u305d\u308c\u4ee5\u4e0a\u306e\u91d1\u984d\u3092\u652f\u6255\u3063\u3066\u3044\u308b\u306e\u3067\u3042\u308c\u3070\u3001\u305d\u306e\u3053\u3068\u3092\u809d\u306b\u9298\u3058\u3066\u304a\u3044\u3066\u304f\u3060\u3055\u3044\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u9867\u5ba2\u306e\u884c\u52d5\uff1a<\/b><span style=\"font-weight: 400;\"> AOV\u306e\u628a\u63e1\u3068\u5411\u4e0a\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u306b\u52b9\u679c\u7684\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u3002 \u4f8b\u3048\u3070\u3001\u30cf\u30ed\u30a6\u30a3\u30f3\u306e\u65e5\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u4eee\u88c5\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u6210\u529f\u3057\u3066\u3082\u3001\u5bb6\u5ead\u7528\u54c1\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u4e0d\u6210\u529f\u306b\u7d42\u308f\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002 \u3053\u308c\u306b\u3088\u308a\u3001\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u3069\u306e\u5b63\u7bc0\u306b\u6ce8\u610f\u3092\u6255\u3046\u3079\u304d\u304b\u3092\u5224\u65ad\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8cbb\u7528\u3067\u3059\uff1a<\/b><span style=\"font-weight: 400;\"> \u5e73\u5747\u6ce8\u6587\u91d1\u984d\u304c\u4f4e\u304f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30b3\u30b9\u30c8\u304c\u9ad8\u3051\u308c\u3070\u3001\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u306f\u640d\u3092\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002 \u5e73\u5747\u6ce8\u6587\u91d1\u984d\u3092\u8a08\u7b97\u3059\u308b\u969b\u306b\u306f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30b3\u30b9\u30c8\u3084\u7372\u5f97\u30b3\u30b9\u30c8\u306e2\u500d\u4ee5\u4e0a\u3067\u3042\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\u3002<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">\u5e73\u5747\u53d7\u6ce8\u984d\uff08AOV\uff09\u3092\u4e0a\u3052\u308b\u306b\u306f\uff1f<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u308aAOV\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002 \u3053\u306e\u6226\u7565\u3067\u306f\u3001\u904e\u53bb\u307e\u305f\u306f\u73fe\u5728\u306e\u8cfc\u8cb7\u30d1\u30bf\u30fc\u30f3\u306b\u57fa\u3065\u304f\u5358\u7d14\u306a\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3046\u3060\u3051\u3067\u3042\u308b\u3002 \u6d88\u8cbb\u8005\u5c64\u306e\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u304c\u5b8c\u4e86\u3057\u305f\u3089\u3001\u6b21\u306f\u305d\u306e\u9867\u5ba2\u5c64\u306b\u5408\u308f\u305b\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u3066\u307e\u3059\u3002 \u3055\u3089\u306b\u3001\u3055\u307e\u3056\u307e\u306a\u9867\u5ba2\u30b0\u30eb\u30fc\u30d7\u306b\u5bfe\u3057\u3066\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u3044\u304f\u3064\u304b\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u3001AOV\u3092\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">\u88fd\u54c1\u4fa1\u683c\u3092\u4e0a\u3052\u308b<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u30aa\u30f3\u30e9\u30a4\u30f3\u8ca9\u58f2\u696d\u8005\u304c\u5e73\u5747\u6ce8\u6587\u984d\u3092\u4e0a\u3052\u308b\u6700\u3082\u7c21\u5358\u306a\u65b9\u6cd5\u306f\u3001\u8ca9\u58f2\u3059\u308b\u5546\u54c1\u306e\u4fa1\u683c\u3092\u4e0a\u3052\u308b\u3053\u3068\u3067\u3059\u3002 \u5546\u54c1\u4fa1\u683c\u306e\u4e0a\u6607\u306f\u3001\u53ce\u76ca\u3068\u5e73\u5747\u6ce8\u6587\u91d1\u984d\u3092\u62bc\u3057\u4e0a\u3052\u308b\u3002<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u4fa1\u683c\u3092\u4e0a\u3052\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u3092\u5931\u3044\u3001\u7d50\u679c\u7684\u306b\u53ce\u76ca\u304c\u4e0b\u304c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002 \u3060\u304b\u3089\u3053\u305d\u3001\u6226\u7565\u3092\u5b9f\u884c\u3059\u308b\u524d\u306b\u3001\u305d\u306e\u5b9f\u884c\u53ef\u80fd\u6027\u3092\u30c6\u30b9\u30c8\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u306a\u306e\u3067\u3059\u3002<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">\u30a2\u30c3\u30d7\u30bb\u30ea\u30f3\u30b0<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u304a\u5ba2\u69d8\u304c\u6b32\u3057\u3044\u3068\u601d\u3063\u3066\u3044\u308b\u5546\u54c1\u3088\u308a\u3082\u30b0\u30ec\u30fc\u30c9\u30a2\u30c3\u30d7\u3057\u3066\u9ad8\u4fa1\u306a\u5546\u54c1\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3092\u30a2\u30c3\u30d7\u30bb\u30eb\u3068\u3044\u3044\u307e\u3059\u3002 \u30a2\u30c3\u30d7\u30bb\u30eb\u3068\u3044\u3046\u624b\u6cd5\u306f\u3001\u3059\u3079\u3066\u306e\u6ce8\u6587\u304b\u3089\u5229\u76ca\u3092\u4e0a\u3052\u3088\u3046\u3068\u3059\u308b\u3082\u306e\u3067\u3059\u3002 \u4f8b\u3048\u3070\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306e\u30d7\u30e9\u30f3\u306b\u3064\u3044\u3066\u8003\u3048\u3066\u307f\u307e\u3057\u3087\u3046\u3002 \u3042\u308b\u9867\u5ba2\u304c6GB RAM\u306e\u643a\u5e2f\u96fb\u8a71\u3092\u9078\u629e\u3057\u305f\u5834\u5408\u3001\u540c\u3058\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b8GB RAM\u306e\u30aa\u30d7\u30b7\u30e7\u30f3\u304c\u63b2\u8f09\u3055\u308c\u3066\u304a\u308a\u3001\u3053\u306e\u643a\u5e2f\u96fb\u8a71\u3092\u308f\u305a\u304b\u6570\u30c9\u30eb\u9ad8\u3044\u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c9\u3068\u3057\u3066\u5e83\u544a\u3067\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">\u30af\u30ed\u30b9\u30bb\u30ea\u30f3\u30b0<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u30af\u30ed\u30b9\u30bb\u30eb\u306f\u30de\u30c3\u30c1\u30f3\u30b0\u3068\u4f3c\u3066\u3044\u307e\u3059\u3002 \u4eca\u8cb7\u3063\u3066\u3044\u308b\u5546\u54c1\u3068\u306f\u5225\u306e\u3001\u3042\u308b\u3044\u306f\u95a2\u9023\u3059\u308b\u5546\u54c1\u306e\u8cfc\u5165\u3092\u9867\u5ba2\u306b\u547c\u3073\u304b\u3051\u308b\u3053\u3068\u3092\u793a\u5506\u3059\u308b\u3082\u306e\u3067\u3042\u308b\u3002 \u4f8b\u3048\u3070\u3001\u304a\u5ba2\u69d8\u304c\u30c9\u30ec\u30b9\u3092\u63a2\u3057\u3066\u3044\u308b\u3068\u304d\u306b\u3001\u30a4\u30e4\u30ea\u30f3\u30b0\u306e\u30bb\u30c3\u30c8\u3092\u304a\u3059\u3059\u3081\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u53d7\u6ce8\u5358\u4fa1\u306e\u5411\u4e0a\u306f\u3001\u3053\u306e\u65b9\u6cd5\u306e\u76ee\u7684\u306e\u4e00\u3064\u3067\u3059\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">\u30aa\u30d5\u30a1\u30fc\u30c7\u30a3\u30b9\u30ab\u30a6\u30f3\u30c8<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u304c\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30ab\u30fc\u30c8\u306b\u7269\u3092\u5165\u308c\u305f\u3068\u304d\u306b\u30d7\u30ed\u30e2\u3084\u5272\u5f15\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3082\u3001AOV\u3092\u5897\u3084\u3059\u305f\u3081\u306e\u512a\u308c\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u3059\u3002 \u4f8b\u3048\u3070\u300150\u30c9\u30eb\u4ee5\u4e0a\u3054\u6ce8\u6587\u306e\u304a\u5ba2\u69d8\u306b\u306f\u300110\uff05\u306e\u5272\u5f15\u3092\u3055\u305b\u3066\u3044\u305f\u3060\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u3088\u3046\u306a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u4eba\u3005\u306f\u3067\u304d\u308b\u3060\u3051\u304a\u5f97\u306b\u8cb7\u3044\u7269\u3092\u3057\u305f\u3068\u601d\u3046\u306e\u3067\u3059\u3002 \u8a08\u7b97\u3059\u308b\u969b\u306b\u3001\u6700\u7d42\u4fa1\u683c\u304c\u5e73\u5747\u6ce8\u6587\u91d1\u984d\u3088\u308a\u9ad8\u304f\u306a\u308b\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">\u9001\u6599\u7121\u6599<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u5272\u5f15\u306e\u4ee3\u308f\u308a\u306b\u9001\u6599\u7121\u6599\u306b\u306a\u308b\u3088\u3046\u306a\u5236\u9650\u3092\u4f5c\u308b\u3068\u304b\u3002 \u901a\u5e38\u3001\u4e00\u5b9a\u984d\u306e\u5229\u7528\u304c\u3042\u3063\u305f\u5834\u5408\u306b\u4ed8\u4e0e\u3055\u308c\u307e\u3059\u3002 \u305d\u308c\u306f\u3001\u4eba\u3005\u304c\u5c11\u3057\u7bc0\u7d04\u3059\u308b\u305f\u3081\u306b\u3001\u5c11\u3057\u591a\u304f\u4f7f\u3046\u3053\u3068\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002 \u4f8b\u3048\u3070\u3001\u3042\u308b\u8ca9\u58f2\u8005\u304c100\u30c9\u30eb\u4ee5\u4e0a\u306e\u5546\u54c1\u3092\u8cfc\u5165\u3057\u305f\u304a\u5ba2\u69d8\u306b\u306f\u9001\u6599\u3092\u7121\u6599\u306b\u3059\u308b\u3068\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u3053\u306e\u6226\u8853\u306e\u6b63\u3057\u3044\u9069\u7528\u65b9\u6cd5\u3092\u77e5\u3089\u306a\u3044\u3068\u3001\u7f60\u306b\u306a\u308a\u304b\u306d\u307e\u305b\u3093\u306e\u3067\u3054\u6ce8\u610f\u304f\u3060\u3055\u3044\u3002 \u305b\u3063\u304b\u304f\u6ce8\u6587\u306e\u4fa1\u5024\u304c\u4e0a\u304c\u3063\u3066\u3082\u3001\u8f38\u9001\u30b3\u30b9\u30c8\u304c\u5229\u76ca\u7387\u3092\u4e0b\u3052\u308b\u3053\u3068\u304c\u5224\u660e\u3059\u308c\u3070\u3001\u3053\u306e\u5229\u76ca\u304c\u5931\u308f\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u4f5c\u6210<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u4f5c\u6210\u306f\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u69cb\u7bc9\u3057\u3001\u518d\u6765\u5e97\u3092\u4fc3\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u305f\u3081\u3001\u9867\u5ba2\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306e\u512a\u308c\u305f\u65b9\u6cd5\u3068\u306a\u308a\u307e\u3059\u3002 \u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u306b\u5831\u3044\u308b\u65b9\u6cd5\u3068\u3057\u3066\u3001\u30dd\u30a4\u30f3\u30c8\u7372\u5f97\u3084\u8cfc\u5165\u6642\u306e\u5272\u5f15\u3092\u8a8d\u3081\u308b\u65b9\u6cd5\u304c\u3044\u304f\u3064\u304b\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30fb\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u306f\u3001\u30ea\u30d4\u30fc\u30c8\u8ca9\u58f2\u3092\u4fc3\u9032\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u591a\u304f\u306e\u8cfc\u5165\u3092\u3057\u3066\u304f\u308c\u308b\u53ef\u80fd\u6027\u306e\u3042\u308b\u3001\u3088\u308a\u5e83\u7bc4\u306a\u9867\u5ba2\u5c64\u3092\u4f5c\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002 \u3053\u306e\u6226\u8853\u306e\u7d50\u679c\u3001\u3042\u306a\u305f\u306eAverage Order Value\u304c\u4e0a\u6607\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u7d50\u8ad6<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u30d6\u30ed\u30b0\u3067\u306f\u3001Average Order Value\uff08VOD\uff09\u3068\u305d\u306e\u7b97\u51fa\u65b9\u6cd5\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u3066\u304d\u307e\u3057\u305f\u3002 \u307e\u305f\u3001AOV\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u63a1\u7528\u3067\u304d\u308b\u3044\u304f\u3064\u304b\u306e\u65b9\u6cd5\u306b\u3064\u3044\u3066\u3082\u691c\u8a0e\u3057\u307e\u3057\u305f\u3002 \u4e16\u754c\u4e2d\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d7\u304c\u3001\u3059\u3067\u306b\u3053\u306e\u6226\u8853\u3092\u6d3b\u7528\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AOV\u306b\u3064\u3044\u3066\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u3057\u3063\u304b\u308a\u628a\u63e1\u3059\u308b\u3053\u3068\u306b\u52dd\u308b\u3082\u306e\u306f\u306a\u3044\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002 \u9867\u5ba2\u306e\u52d5\u6a5f\u304c\u308f\u304b\u3089\u306a\u3051\u308c\u3070\u3001\u9867\u5ba2\u304b\u3089\u8cb7\u3063\u3066\u3082\u3089\u3046\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002 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