{"id":797677,"date":"2022-06-08T19:39:48","date_gmt":"2022-06-09T02:39:48","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/%e3%82%b7%e3%83%a7%e3%83%83%e3%83%94%e3%83%b3%e3%82%b0%e3%82%a8%e3%82%af%e3%82%b9%e3%83%9a%e3%83%aa%e3%82%a8%e3%83%b3%e3%82%b9%ef%bc%9a%e3%82%b7%e3%83%a7%e3%83%83%e3%83%94%e3%83%b3%e3%82%b0%e3%82%a8\/"},"modified":"2022-06-08T19:39:48","modified_gmt":"2022-06-08T19:39:48","slug":"%e3%82%b7%e3%83%a7%e3%83%83%e3%83%94%e3%83%b3%e3%82%b0%e3%82%a8%e3%82%af%e3%82%b9%e3%83%9a%e3%83%aa%e3%82%a8%e3%83%b3%e3%82%b9%ef%bc%9a%e3%82%b7%e3%83%a7%e3%83%83%e3%83%94%e3%83%b3%e3%82%b0%e3%82%a8","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/ja\/%e3%82%b7%e3%83%a7%e3%83%83%e3%83%94%e3%83%b3%e3%82%b0%e3%82%a8%e3%82%af%e3%82%b9%e3%83%9a%e3%83%aa%e3%82%a8%e3%83%b3%e3%82%b9%ef%bc%9a%e3%82%b7%e3%83%a7%e3%83%83%e3%83%94%e3%83%b3%e3%82%b0%e3%82%a8\/","title":{"rendered":"\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\uff1a\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3068\u306f\u4f55\u304b\uff0b\u6539\u5584\u30ac\u30a4\u30c9"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u304a\u5ba2\u69d8\u306b\u601d\u3044\u51fa\u306b\u6b8b\u308b\u8cfc\u8cb7\u4f53\u9a13\u3092\u63d0\u4f9b\u3067\u304d\u308c\u3070\u3001\u6b21\u306e\u8ca9\u58f2\u306b\u5927\u304d\u304f\u8fd1\u3065\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u3057\u304b\u3057\u3001\u3069\u306e\u3088\u3046\u306b\u3059\u308c\u3070\u3001\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306e\u7d20\u6674\u3089\u3057\u3044\u3001\u672c\u7269\u306e\u3001\u305d\u3057\u3066\u6210\u529f\u3057\u305f\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u3092\u4f5c\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f \u8aad\u307f\u9032\u3081\u3066\u307f\u3066\u304f\u3060\u3055\u3044\uff01<\/span><\/p>\n<div class=\"tags-wrap\">\n<p class=\"content-index\" style=\"margin-top: 0;\">\u30b3\u30f3\u30c6\u30f3\u30c4\u30a4\u30f3\u30c7\u30c3\u30af\u30b9<\/p>\n<ol style=\"font-weight: 400; margin: 0 30px; line-height: 22px;\">\n<li><a href=\"#what_is_shopping_experience?\">\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3068\u306f\uff1f<\/a><\/li>\n<li><a href=\"#importance_of_a_good_purchasing_experience\">\u826f\u3044\u8cfc\u8cb7\u4f53\u9a13\u306e\u91cd\u8981\u6027<\/a><\/li>\n<li><a href=\"#elements_of_the_purchasing_experience\">\u8cfc\u8cb7\u4f53\u9a13\u306e\u8981\u7d20<\/a><\/li>\n<li><a href=\"#tips_for_improving_the_shopping_experience\">\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306e\u30d2\u30f3\u30c8<\/a><\/li>\n<li><a href=\"#conclusion\">\u7d50\u8ad6<\/a><\/li>\n<\/ol>\n<\/div>\n<h2 id=\"what_is_shopping_experience?\" class=\"blankurl\"><span style=\"font-weight: 400;\">\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3068\u306f\uff1f<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u300d\u3068\u306f\u3001\u304a\u5ba2\u69d8\u304c\u4f01\u696d\u3068\u306e\u8cfc\u5165\u306e\u65c5\u8def\u306e\u4e2d\u3067\u611f\u3058\u308b\u3059\u3079\u3066\u306e\u51fa\u4f1a\u3044\u3068\u611f\u60c5\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002 \u305d\u308c\u306f\u3001\u5b9f\u969b\u306e\u53d6\u5f15\u306e\u304b\u306a\u308a\u524d\u304b\u3089\u59cb\u307e\u308a\u3001\u305d\u306e\u5148\u3082\u7d9a\u304d\u307e\u3059\u3002<\/span><\/p>\n<h2 id=\"importance_of_a_good_purchasing_experience\" class=\"blankurl\"><span style=\"font-weight: 400;\">\u826f\u3044\u8cfc\u8cb7\u4f53\u9a13\u306e\u91cd\u8981\u6027<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u306a\u305c\u4f01\u696d\u306b\u3068\u3063\u3066\u826f\u3044\u8cfc\u8cb7\u4f53\u9a13\u304c\u91cd\u8981\u306a\u306e\u304b\u3001\u305d\u306e\u524d\u306b\u304a\u8a71\u3057\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u306f\u3001\u512a\u308c\u305f\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306b\u5bfe\u3057\u3066\u5272\u5897\u6599\u91d1\u3092\u652f\u6255\u3046\u3053\u3068\u3092\u53ad\u308f\u306a\u3044\u3002 \u3059\u3054\u3044\u3068\u601d\u3044\u307e\u305b\u3093\u304b\uff1f \u305d\u306e\u7d50\u679c\u3001<a href=\"https:\/\/www.questionpro.com\/blog\/consumer-behavior-definition\/\">\u9867\u5ba2\u306e\u884c\u52d5\u306f<\/a>\u5909\u5316\u3057\u3001\u5f7c\u3089\u306e\u5fe0\u8aa0\u5fc3\u306f\u3082\u306f\u3084\u4fa1\u5024\u3084\u88fd\u54c1\u306b\u57fa\u3065\u304f\u3082\u306e\u3067\u306f\u306a\u304f\u3001\u30d6\u30e9\u30f3\u30c9\u9593\u306e\u4e3b\u8981\u306a\u533a\u5225\u3067\u3042\u308b\u4f53\u9a13\u306b\u57fa\u3065\u304f\u3082\u306e\u3067\u3042\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305d\u306e\u305f\u3081\u3001<a href=\"https:\/\/www.questionpro.com\/blog\/customer-loyalty-programs\/\">\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306e<\/a>\u7372\u5f97\u3001\u30d6\u30e9\u30f3\u30c9\u30d1\u30d6\u30ea\u30b7\u30c6\u30a3\u306e\u5411\u4e0a\u3001\u30ea\u30fc\u30c9\u306e\u7372\u5f97\u306a\u3069\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u304c\u91cd\u8981\u8996\u3055\u308c\u307e\u3059\u3002<\/span><\/p>\n<h2 id=\"elements_of_the_purchasing_experience\" class=\"blankurl\"><span style=\"font-weight: 400;\">\u8cfc\u8cb7\u4f53\u9a13\u306e\u8981\u7d20<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u8cfc\u8cb7\u4f53\u9a13\u3092\u4f5c\u308b\u969b\u306b\u8003\u616e\u3059\u3079\u304d\u8981\u7d20\u3068\u306f\uff1f \u30aa\u30d5\u30e9\u30a4\u30f3\u3068\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u4e21\u30c1\u30e3\u30cd\u30eb\u306b\u304a\u3051\u308b\u6226\u7565\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u5c0e\u304f\u305f\u3081\u306b\u30014\u3064\u306e\u67f1\u3092\u63a8\u5968\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3072\u3068\u3064\u3072\u3068\u3064\u4e01\u5be7\u306b\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u7dca\u5bc6\u306a\u9023\u643a<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u8cfc\u8cb7\u4f53\u9a13\u306b\u304a\u3044\u3066\u6700\u3082\u91cd\u8981\u306a\u56f0\u96e3\u3068\u884c\u52d5\u306e1\u3064\u306f\u3001\u9867\u5ba2\u3068\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u3068\u308a\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u3068\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u3059\u3079\u3066\u306e\u30c1\u30e3\u30cd\u30eb\u3092\u7e4b\u304e\u3068\u3081\u308b\u3053\u3068\u3067\u3059\u3002 <a href=\"https:\/\/www.questionpro.com\/academic\/1816.html\">\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3067\u306f<\/a>\u3001\u304a\u5ba2\u69d8\u306f\u5546\u54c1\u306b\u89e6\u308c\u305f\u308a\u3001\u89e6\u3063\u305f\u308a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u305b\u3093\u3002 \u305d\u306e\u7d50\u679c\u3001<a href=\"https:\/\/www.questionpro.com\/blog\/user-experience-research\/\">\u30e6\u30fc\u30b6\u30fc\u306b<\/a>\u88fd\u54c1\u3092<a href=\"https:\/\/www.questionpro.com\/blog\/user-experience-research\/\">\u4f53\u9a13<\/a>\u3055\u305b\u3001\u4ed6\u306e\u4eba\u304c\u81ea\u5206\u306e\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u3066\u52aa\u529b\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u8a8d\u8b58\u3055\u305b\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u900f\u660e\u6027<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u4eca\u3001\u304a\u5ba2\u3055\u307e\u306f\u3088\u308a\u610f\u8b58\u7684\u306b\u8cb7\u3044\u7269\u3092\u3059\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002 \u8cfc\u5165\u3059\u308b\u524d\u306b\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3092\u4f7f\u3063\u3066\u4f01\u696d\u3084\u5546\u54c1\u306b\u3064\u3044\u3066\u8abf\u3079\u307e\u3059\u3002 \u305d\u306e\u969b\u3001\u30d7\u30ed\u306eYouTube\u3067\u306e\u8a55\u4fa1\u3001Web\u30b5\u30a4\u30c8\u306e\u30b3\u30e1\u30f3\u30c8\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u4e0a\u306e\u30e6\u30fc\u30b6\u30fc\u6295\u7a3f\u306a\u3069\u304c\u60c5\u5831\u6e90\u306e\u4e00\u90e8\u3068\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u30b5\u30fc\u30d3\u30b9<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u305d\u308c\u306f\u3001\u304a\u5ba2\u69d8\u3068\u4fe1\u983c\u95a2\u4fc2\u3092\u7bc9\u304f\u3053\u3068\u306b\u4ed6\u306a\u308a\u307e\u305b\u3093\u3002 \u4e00\u56de\u306e\u8cfc\u5165\u306b\u3053\u3060\u308f\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u9577\u671f\u7684\u306a\u95a2\u4fc2\u3092\u7bc9\u304f\u3053\u3068\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u3066\u304f\u3060\u3055\u3044\u3002 \u5f53\u7136\u306a\u304c\u3089\u3001\u5b9f\u5e97\u8217\u3067\u306f\u8ca9\u58f2\u54e1\u304c\u3069\u306e\u3088\u3046\u306b\u8868\u73fe\u3057\u3066\u3044\u308b\u304b\u3001\u304a\u5ba2\u69d8\u306b\u7684\u78ba\u306a\u30a2\u30c9\u30d0\u30a4\u30b9\u3092\u3057\u3066\u3044\u308b\u304b\u306a\u3069\u3092\u8003\u616e\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30c7\u30b8\u30bf\u30eb\u306e\u4e16\u754c\u3067\u306f\u3001\u6b21\u306e\u3088\u3046\u306a\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\uff08UX\uff09\u306e\u5909\u6570\u3092\u8003\u616e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30e2\u30d0\u30a4\u30eb\u4f53\u9a13<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u6c7a\u6e08\u30b7\u30b9\u30c6\u30e0\u306e\u904b\u7528\u306b\u3064\u3044\u3066<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30d0\u30fc\u30c1\u30e3\u30eb\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u304a\u4e92\u3044\u306e\u8aac\u660e\u306e\u5185\u5bb9\u304c\u660e\u78ba<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">\u74b0\u5883<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u74b0\u5883\u306f\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u306e\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002 \u5b9f\u5e97\u8217\u3084\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d7\u306e\u88c5\u98fe\u3084\u30d3\u30b8\u30e5\u30a2\u30eb\u9762\u3092\u3059\u3079\u3066\u6307\u3057\u307e\u3059\u3002 \u5b9f\u5e97\u8217\u306e<a href=\"https:\/\/www.questionpro.com\/blog\/music-in-the-workplace\/\">\u8077\u5834\u306e<\/a>\u58c1\u306e\u8272\u3001\u7167\u660e\u3001\u30dd\u30b9\u30bf\u30fc\u3001<a href=\"https:\/\/www.questionpro.com\/blog\/music-in-the-workplace\/\">\u97f3\u697d\u306a\u3069\u306b\u3088\u3063\u3066\u3082<\/a>\u7570\u306a\u308a\u307e\u3059\u3002 \u30cd\u30c3\u30c8\u30b7\u30e7\u30c3\u30d7\u3067\u306f\u3001\u30ab\u30bf\u30ed\u30b0\u753b\u50cf\u306e\u8272\u3084\u30c7\u30b6\u30a4\u30f3\u3001\u5927\u304d\u3055\u3001\u8cfc\u5165\u30dc\u30bf\u30f3\u306e\u4f4d\u7f6e\u306a\u3069\u304c\u3001\u305d\u308c\u305e\u308c\u7570\u306a\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/span><\/p>\n<h2 id=\"tips_for_improving_the_shopping_experience\" class=\"blankurl\"><span style=\"font-weight: 400;\">\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306e\u30d2\u30f3\u30c8<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">1.\u5404\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3092\u628a\u63e1\u3059\u308b<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u304a\u5ba2\u3055\u307e\u304c\u30c9\u30a2\u3092\u304f\u3050\u3063\u305f\u308a\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u8a2a\u308c\u305f\u308a\u3057\u305f\u3068\u304d\u304b\u3089\u3001\u3055\u307e\u3056\u307e\u306a<a href=\"https:\/\/www.questionpro.com\/blog\/customer-touchpoints\/\">\u304a\u5ba2\u3055\u307e\u3068\u306e\u63a5\u70b9\u304c<\/a>\u3042\u308b\u3053\u3068\u306b\u6ce8\u76ee\u3057\u3066\u304f\u3060\u3055\u3044\u3002 \u5b9f\u969b\u306e\u5e97\u8217\u3067\u306f\u3059\u3050\u306b\u51fa\u8fce\u3048\u3066\u304f\u308c\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f \u304a\u5ba2\u69d8\u304c\u6b32\u3057\u3044\u3082\u306e\u3092\u3059\u3050\u306b\u898b\u3064\u3051\u3089\u308c\u308b\u3088\u3046\u306b\u3001\u5e97\u5185\u306f\u6574\u7406\u6574\u9813\u3055\u308c\u3066\u3044\u307e\u3059\u304b\uff1f EC\u30b5\u30a4\u30c8\u3092\u8a2a\u308c\u305f\u304a\u5ba2\u69d8\u306f\u3001\u4f55\u3092\u898b\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f  <\/span><span style=\"font-weight: 400;\">\u5546\u54c1\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30ec\u30d3\u30e5\u30fc\u3001<a href=\"https:\/\/www.questionpro.com\/blog\/customer-service\/\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9<\/a>\u3001\u9023\u7d61\u5148\u306a\u3069\u3001\u3059\u3079\u3066\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u304b\uff1f  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u5b9f\u5e97\u8217\u306e\u4e21\u65b9\u3092\u6301\u3064\u4f01\u696d\u3067\u306f\u3001\u3053\u308c\u3089\u306e\u30c1\u30e3\u30cd\u30eb\u304c\u3069\u306e\u3088\u3046\u306b\u4f5c\u7528\u3057\u3066\u3044\u308b\u304b\u306b\u6ce8\u610f\u3092\u6255\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 \u76f4\u63a5\u4f1a\u3063\u3066\u8cb7\u3044\u305f\u3044\u4eba\u306e\u305f\u3081\u306b\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u5341\u5206\u306a\u5546\u54c1\u60c5\u5831\u3092\u63d0\u4f9b\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u3066\u304a\u304f\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2.\u793e\u54e1\u306e\u5e78\u305b\u304c\u9867\u5ba2\u306e\u5e78\u305b\u306b\u3064\u306a\u304c\u308b<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5f93\u696d\u54e1\u306e\u5e78\u305b\u306f\u3001\u3042\u308b\u610f\u5473\u3001<a href=\"https:\/\/www.questionpro.com\/cx\/why\/5-pillars.html\">\u9867\u5ba2\u4f53\u9a13\u306b<\/a>\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u4f8b\u3048\u3070\u3001\u5f93\u696d\u54e1\u306e\u4e0d\u6e80\u304c\u9ad8\u3051\u308c\u3070\u96e2\u8077\u7387\u304c\u9ad8\u304f\u306a\u308a\u3001\u30d3\u30b8\u30cd\u30b9\u304c\u4e0d\u5b89\u5b9a\u306b\u898b\u3048\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u4e00\u65b9\u3001\u5e78\u305b\u306a\u5f93\u696d\u54e1\u306f\u5fe0\u8aa0\u5fc3\u304c\u9ad8\u304f\u3001\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u4e00\u8cab\u3057\u305f\u4fe1\u983c\u3067\u304d\u308b\u77e5\u8b58\u306e\u3042\u308b\u9854\u3092\u898b\u305b\u3001\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3059\u308b\u4fe1\u983c\u3092\u9ad8\u3081\u307e\u3059\u3002  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u307e\u305f\u3001\u5e78\u305b\u306a\u5f93\u696d\u54e1\u306f\u3001\u5354\u529b\u3057\u5408\u3044\u3001\u601d\u3044\u51fa\u306b\u6b8b\u308b\u4f53\u9a13\u3092\u4f5c\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u6642\u9593\u3068\u52b4\u529b\u3092\u8cbb\u3084\u3059\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3.\u512a\u308c\u305f\u96f0\u56f2\u6c17\u306e\u5275\u51fa<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5b9f\u5e97\u8217\u306f\u3001\u660e\u308b\u304f\u3001\u9053\u304c\u308f\u304b\u308a\u3084\u3059\u304f\u3001\u68da\u304c\u6574\u7406\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u304c\u671b\u307e\u3057\u3044\u306e\u306f\u3001\u8a00\u3046\u307e\u3067\u3082\u306a\u3044\u3053\u3068\u3067\u3059\u3002 \u304a\u5ba2\u3055\u307e\u304c\u5e97\u5185\u3092\u79fb\u52d5\u3059\u308b\u969b\u306b\u5f79\u7acb\u3064\u770b\u677f\u3084\u3001\u73fe\u5728\u5b9f\u65bd\u4e2d\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u60c5\u5831\u3092\u63b2\u8f09\u3057\u305f\u9b45\u529b\u7684\u306a\u770b\u677f\u306f\u3001\u3069\u3061\u3089\u3082\u4fa1\u5024\u306e\u3042\u308b\u3082\u306e\u3067\u3059\u3002 \u304a\u5e97\u306e\u30ec\u30a4\u30a2\u30a6\u30c8\u3084\u69cb\u9020\u3082\u3001\u304a\u5ba2\u3055\u307e\u306e\u4f53\u9a13\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4.\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u610f\u5473\u3042\u308b\u3082\u306e\u306b\u3059\u308b<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/blog\/customer-loyalty-what-it-is\/\">\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306f<\/a>\u975e\u5e38\u306b\u5f37\u529b\u3067\u3059\u3002 \u5fe0\u5b9f\u306a\u9867\u5ba2\u306f\u3001\u9577\u671f\u306b\u308f\u305f\u3063\u3066\u3088\u308a\u591a\u304f\u306e\u304a\u91d1\u3092\u4f7f\u3046\u50be\u5411\u304c\u3042\u308a\u3001\u7dad\u6301\u3059\u308b\u305f\u3081\u306e\u30b3\u30b9\u30c8\u304c\u5c11\u306a\u3044\u3068\u3044\u3046\u4e8b\u5b9f\u3068\u3042\u3044\u307e\u3063\u3066\u3001\u9867\u5ba2\u306e\u7dad\u6301\u306f\u58f2\u4e0a\u3068\u53ce\u76ca\u306e\u5897\u52a0\u3092\u610f\u5473\u3057\u307e\u3059\u3002 \u307e\u305f\u3001\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u30a2\u30f3\u30d0\u30b5\u30c0\u30fc\u3068\u306a\u308a\u3001\u5468\u56f2\u306e\u8cb7\u3044\u7269\u5ba2\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u5b58\u5728\u3068\u306a\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u73fe\u5728\u306e\u9867\u5ba2\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306b\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u306f\u826f\u3044\u3053\u3068\u3067\u3059\u304c\u3001\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30fb\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u306f\u3055\u3089\u306b\u826f\u3044\u3053\u3068\u3067\u3059\u3002 \u3044\u305a\u308c\u306b\u305b\u3088\u3001\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306b\u5831\u3044\u308b\u65b9\u6cd5\u306f\u3001\u6709\u610f\u7fa9\u3067\u3001\u3067\u304d\u308c\u3070\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u3082\u306e\u3067\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002 \u4f8b\u3048\u3070\u3001\u8cfc\u8cb7\u7fd2\u6163\u306b\u5408\u308f\u305b\u305f\u9650\u5b9a\u5272\u5f15\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u4ed8\u52a0\u4fa1\u5024\u3092\u9ad8\u3081\u3001\u9867\u5ba2\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5.\u9867\u5ba2\u306f\u8fc5\u901f\u306a\u4f1a\u8a08\u3092\u91cd\u8996\u3059\u308b<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u307e\u305f\u3001\u6642\u9593\u3082\u8cb4\u91cd\u3067\u3059\u3002 \u30db\u30c3\u30c1\u30ad\u30b9\u306e\u91dd\u306f\u306a\u308b\u3079\u304f\u5165\u308a\u53e3\u304b\u3089\u96e2\u3059\u3001\u3068\u3044\u3063\u305f\u6ce8\u610f\u4e8b\u9805\u3092\u524a\u9664\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u304a\u5ba2\u69d8\u304c\u5546\u54c1\u3084\u770b\u677f\u306b\u89e6\u308c\u308b\u6a5f\u4f1a\u3092\u5897\u3084\u3059\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002 \u8907\u96d1\u306a\u3001\u9045\u308c\u305f\u3001\u307e\u305f\u306f\u6642\u4ee3\u9045\u308c\u306e\u652f\u6255\u3044\u65b9\u6cd5\u3067\u9577\u3044\u5217\u3092\u5f85\u3064\u3053\u3068\u306f\u3001\u5f7c\u3089\u304c\u8cfc\u5165\u3059\u308b\u6e96\u5099\u304c\u3067\u304d\u3066\u3044\u308b\u3068\u304d\u306b\u3001\u3055\u3089\u306b\u4e0d\u4fbf\u3067\u3059\u3002  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5e97\u8217\u3067\u306e\u4e0d\u6e80\u3084\u56f0\u96e3\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u8cfc\u5165\u306e\u53d6\u5f15\u304c\u56f0\u96e3\u3067\u3042\u308b\u3053\u3068\u304c\u653e\u68c4\u3055\u308c\u305f\u30ab\u30fc\u30c8\u306b\u3064\u306a\u304c\u308b\u3088\u3046\u306b\u3001\u3088\u308a\u624b\u9593\u306e\u304b\u304b\u3089\u306a\u3044\u7af6\u5408\u4ed6\u793e\u306b\u9867\u5ba2\u3092\u5411\u304b\u308f\u305b\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002 \u8fc5\u901f\u304b\u3064\u30b9\u30e0\u30fc\u30ba\u306a\u5272\u5f15\u3092\u53ef\u80fd\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u8cb7\u3044\u7269\u4f53\u9a13\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u30a4\u30d9\u30f3\u30c8\u3092\u958b\u50ac\u3059\u308b<\/span><\/p>\n<p><span style=\"font-weight: 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