{"id":798362,"date":"2022-06-14T22:57:43","date_gmt":"2022-06-15T05:57:43","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/%e3%82%ab%e3%82%b9%e3%82%bf%e3%83%9e%e3%83%bc%e3%82%b0%e3%83%ad%e3%83%bc%e3%82%b9%e3%81%a8%e3%81%af%e9%a1%a7%e5%ae%a2%e6%88%90%e9%95%b7%e3%81%a8%e3%81%af%e4%bd%95%e3%81%8b%e3%80%81%e3%82%ac%e3%82%a4\/"},"modified":"2022-06-14T22:57:43","modified_gmt":"2022-06-14T22:57:43","slug":"%e3%82%ab%e3%82%b9%e3%82%bf%e3%83%9e%e3%83%bc%e3%82%b0%e3%83%ad%e3%83%bc%e3%82%b9%e3%81%a8%e3%81%af%e9%a1%a7%e5%ae%a2%e6%88%90%e9%95%b7%e3%81%a8%e3%81%af%e4%bd%95%e3%81%8b%e3%80%81%e3%82%ac%e3%82%a4","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/ja\/%e3%82%ab%e3%82%b9%e3%82%bf%e3%83%9e%e3%83%bc%e3%82%b0%e3%83%ad%e3%83%bc%e3%82%b9%e3%81%a8%e3%81%af%e9%a1%a7%e5%ae%a2%e6%88%90%e9%95%b7%e3%81%a8%e3%81%af%e4%bd%95%e3%81%8b%e3%80%81%e3%82%ac%e3%82%a4\/","title":{"rendered":"\u30ab\u30b9\u30bf\u30de\u30fc\u30b0\u30ed\u30fc\u30b9\u3068\u306f\u9867\u5ba2\u6210\u9577\u3068\u306f\u4f55\u304b\u3001\u30ac\u30a4\u30c9\u3068\u6226\u7565"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u62e1\u5927\u306f\u3001\u307b\u3068\u3093\u3069\u306e\u7d44\u7e54\u306b\u3068\u3063\u3066\u30aa\u30d7\u30b7\u30e7\u30f3\u3067\u306f\u306a\u304f\u3001\u5fc5\u9808\u3067\u3042\u308b\u3002 \u8eab\u8fd1\u306a\u3068\u3053\u308d\u3060\u3051\u3067\u306a\u304f\u3001\u3082\u3063\u3068\u5e83\u3044\u7bc4\u56f2\u3092\u8996\u91ce\u306b\u5165\u308c\u305f\u4f01\u696d\u3067\u3042\u308c\u3070\u3001\u751f\u304d\u6b8b\u308b\u305f\u3081\u306b\u306f\u62e1\u5927\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002 \u7279\u306b\u3001\u3053\u306e\u3088\u3046\u306a\u7af6\u4e89\u306e\u6fc0\u3057\u3044\u696d\u754c\u3067\u306f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3057\u304b\u3057\u3001\u58f2\u4e0a\u3092\u7a3c\u3050\u3053\u3068\u3068\u3001\u30e6\u30fc\u30b6\u30fc\u5c64\u3092\u958b\u62d3\u3059\u308b\u3053\u3068\u306f\u5fc5\u305a\u3057\u3082\u540c\u7fa9\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002 \u7279\u306bSaaS\u306e\u7d44\u7e54\u3067\u306f\u3001\u9577\u671f\u7684\u306a\u9867\u5ba2\u306e\u6210\u9577\u3068\u3068\u3082\u306b\u3002 \u3053\u308c\u3089\u306f\u3001\u53ce\u5165\u3092\u5897\u3084\u3059\u80fd\u529b\u306b\u57fa\u3065\u3044\u305f\u30b7\u30b9\u30c6\u30e0\u3067\u69cb\u7bc9\u3055\u308c\u305f\u30d3\u30b8\u30cd\u30b9\u3067\u3042\u308b\u3002 \u65e2\u5b58\u9867\u5ba2\u304b\u3089\u3001\u65b0\u898f\u6d88\u8cbb\u8005\u3092\u5b89\u5b9a\u7684\u306b\u7372\u5f97\u3059\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3057\u304b\u3057\u3001\u6d88\u8cbb\u8005\u3084\u9867\u5ba2\u5c64\u3092\u958b\u62d3\u3059\u308b\u3068\u306f\u3069\u3046\u3044\u3046\u3053\u3068\u306a\u306e\u3067\u3057\u3087\u3046\u304b\u3002 \u305d\u3057\u3066\u3001\u3042\u306a\u305f\u306e\u4f1a\u793e\u306f\u3069\u306e\u3088\u3046\u306b\u9867\u5ba2\u30b5\u30fc\u30d3\u30b9\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u304b\uff1f <a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-map\/\" target=\"_blank\" rel=\"noopener\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306f\u3067\u304d\u3066<\/a>\u3044\u307e\u3059\u304b\uff1f \u9069\u5207\u306a\u65b9\u6cd5\u3067\u3001\u9069\u5207\u306a\u6642\u671f\u306b\u3001\u9069\u5207\u306a\u9867\u5ba2\u3068\u3068\u3082\u306b\u6210\u9577\u3059\u308b\u3053\u3068\u3067\u5229\u76ca\u3092\u4e0a\u3052\u3064\u3064\uff1f<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b0\u30ed\u30fc\u30b9\u3068\u306f <\/span><span style=\"font-weight: 400;\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b0\u30ed\u30fc\u30b9<\/span><span style=\"font-weight: 400;\">?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u4e2d\u5fc3\u4e3b\u7fa9\u306e\u4f01\u696d\u304c\u3001\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6226\u8853\u3092\u6210\u529f\u3055\u305b\u308b\u3053\u3068\u3067\u767a\u751f\u3059\u308b\u306e\u304c\u3001\u9867\u5ba2\u6210\u9577\u3067\u3059\u3002 <a href=\"https:\/\/www.questionpro.com\/blog\/complete-guide-to-customer-experience\/\">\u9867\u5ba2\u4f53\u9a13\u3092<\/a>\u5411\u4e0a\u3055\u305b\u3001\u6d88\u8cbb\u8005\u306e\u8981\u6c42\u3084\u95a2\u5fc3\u306b\u9069\u3057\u305f\u5546\u54c1\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7406\u60f3\u306e\u9867\u5ba2\u3092\u898b\u3064\u3051\u3001\u305d\u306e\u9867\u5ba2\u3068\u81ea\u793e\u3068\u306e\u3064\u306a\u304c\u308a\u3084<a href=\"https:\/\/www.questionpro.com\/blog\/brand-loyalty\/\">\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u9ad8\u3081\u3066<\/a>\u3044\u304f\u3053\u3068\u3053\u305d\u304c\u3001\u6210\u9577\u3068\u3044\u3046\u3082\u306e\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u30b0\u30ed\u30fc\u30b9\u306e\u5b9a\u7fa9\u306f\u3001\u696d\u754c\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u3002 \u5730\u57df\u306e\u5c0f\u58f2\u5e97\u3067\u3042\u308c\u3070\u3001\u5e38\u9023\u5ba2\u3084\u96c6\u5ba2\u306e\u7a2e\u985e\u3092\u5897\u3084\u3059\u3068\u3044\u3046\u3053\u3068\u3067\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e00\u822c\u7684\u306aSaaS\u4f01\u696d\u306f\u3001\u305d\u306e\u6700\u521d\u306e\u9867\u5ba2\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u307e\u3059\u3002 \u4f1a\u793e\u306b\u5bfe\u3059\u308b\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u308b\u3002 \u305d\u306e\u5f8c\u3001<a href=\"https:\/\/www.questionpro.com\/blog\/brand-ambassadors\/\">\u30d6\u30e9\u30f3\u30c9\u30a2\u30f3\u30d0\u30b5\u30c0\u30fc\u3068\u3057\u3066<\/a>\u4e16\u754c\u4e2d\u306b\u9001\u308a\u51fa\u3057\u3066\u304f\u3060\u3055\u3044\u3002 \u65b0\u3057\u3044\u9867\u5ba2\u3084\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u3092\u9023\u308c\u3066\u304f\u308b\u3053\u3068\u3002 <a href=\"https:\/\/www.questionpro.com\/blog\/customer-loyalty-what-it-is\/\">\u6d88\u8cbb\u8005\u306e\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306b<\/a>\u4f9d\u5b58\u3059\u308b\u7523\u696d\u30b7\u30b9\u30c6\u30e0\u306b\u304a\u3044\u3066\u3001\u305d\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u53d6\u308b\u306e\u306f\u96e3\u3057\u3044\u3053\u3068\u3067\u3059\u3002 \u6d88\u8cbb\u8005\u306e\u6570\u3092\u5897\u3084\u3059\u3053\u3068\u3088\u308a\u3082\u3001\u305d\u306e\u8cea\u3068\u53ef\u80fd\u6027\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u91cd\u8981\u306a\u306e\u3067\u3059\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u9867\u5ba2\u306e\u6210\u9577 <\/span><span style=\"font-weight: 400;\">\u30a2\u30c9\u30d0\u30f3\u30c6\u30fc\u30b8<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u6210\u9577\u306f\u3001\u591a\u304f\u306e\u4f01\u696d\u306b\u3068\u3063\u3066\u6210\u529f\u306e\u8a3c\u3067\u3059\u3002 \u65b0\u305f\u306a\u53ef\u80fd\u6027\u3092\u5e83\u3052\u3001\u3088\u308a\u591a\u304f\u306e\u9867\u5ba2\u3092\u7372\u5f97\u3057\u3001\u53ce\u76ca\u6027\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002 \u512a\u308c\u305f\u9867\u5ba2\u30b5\u30fc\u30d3\u30b9\u306b\u3088\u3063\u3066\u5fe0\u5b9f\u306a\u6d88\u8cbb\u8005\u3092\u4f5c\u308b\u3053\u3068\u306f\u3001\u4f01\u696d\u306b\u3068\u3063\u3066\u8cb4\u91cd\u306a\u9577\u671f\u7684\u306a\u3064\u306a\u304c\u308a\u306b\u3064\u306a\u304c\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b><a href=\"https:\/\/www.questionpro.com\/survey-templates\/customer-satisfaction-surveys\/\">\u9867\u5ba2\u6e80\u8db3\u5ea6<\/a>\u3067\u3059\uff1a<\/b><span style=\"font-weight: 400;\"> \u6e80\u8db3\u3057\u305f\u6d88\u8cbb\u8005\u306f\u3001\u53e3\u30b3\u30df\u3084\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u306e\u8a55\u4fa1\u3092\u901a\u3058\u3066\u3001\u305d\u306e\u4f01\u696d\u306e\u30cb\u30e5\u30fc\u30b9\u3092\u5e83\u3081\u3066\u304f\u308c\u308b\u3002 \u305d\u3046\u3059\u308c\u3070\u3001\u4f1a\u793e\u306e\u30b7\u30a7\u30a2\u304c\u4e0a\u304c\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002 \u30b5\u30fc\u30d3\u30b9\u306b\u6e80\u8db3\u3057\u3066\u3044\u308b\u9867\u5ba2\u306f\u3001\u540c\u69d8\u306b\u60aa\u3044\u30ec\u30d3\u30e5\u30fc\u3092\u6295\u7a3f\u3059\u308b\u50be\u5411\u304c\u5c11\u306a\u3044\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u30ea\u30d4\u30fc\u30bf\u30fc\u306e\u304a\u5ba2\u69d8\u3067\u3059\uff1a<\/b><span style=\"font-weight: 400;\">&nbsp; \u6e80\u8db3\u3057\u305f\u9867\u5ba2\u306f\u3001\u5c06\u6765\u540c\u3058\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u5fc5\u8981\u306b\u306a\u3063\u305f\u3068\u304d\u3001\u540c\u3058\u4f1a\u793e\u3092\u518d\u3073\u5229\u7528\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002 \u3053\u308c\u306f\u3001\u540c\u793e\u306e\u9867\u5ba2\u304c\u540c\u793e\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3057\u3066\u5fe0\u5b9f\u3067\u3042\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002 \u5b9a\u671f\u7684\u306b\u8cfc\u5165\u3057\u3066\u304f\u308c\u308b\u9867\u5ba2\u306b\u306f\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3092\u4fc3\u3059\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u5831\u3044\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u4f1a\u793e\u306e\u5229\u76ca\uff1a<\/b><span style=\"font-weight: 400;\"> \u9867\u5ba2\u306f\u88fd\u54c1\u306b\u5bfe\u3057\u3066\u3088\u308a\u591a\u304f\u306e\u91d1\u984d\u3092\u652f\u6255\u3046\u7528\u610f\u304c\u3042\u308a\u3001\u8a55\u5224\u306e\u826f\u3044\u4f1a\u793e\u306f\u8a55\u5224\u306e\u60aa\u3044\u4f1a\u793e\u3088\u308a\u3082\u9ad8\u3044\u6599\u91d1\u3092\u983b\u7e41\u306b\u8981\u6c42\u3059\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002 \u3053\u308c\u306b\u3088\u308a\u3001\u4f01\u696d\u306e\u53ce\u76ca\u6027\u304c\u5411\u4e0a\u3059\u308b\u3053\u3068\u304c\u671f\u5f85\u3055\u308c\u307e\u3059\u3002<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">\u9867\u5ba2\u6210\u9577\u6226\u7565<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u4f01\u696d\u306f\u3001\u6210\u9577\u8a08\u753b\u306e\u52a9\u3051\u3092\u501f\u308a\u3066\u3001\u4e8b\u696d\u3092\u62e1\u5927\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u62e0\u70b9\u3092\u5897\u3084\u3059\u3001\u65b0\u3057\u3044\u9867\u5ba2\u306b\u6295\u8cc7\u3059\u308b\u3001\u88fd\u54c1\u30e9\u30a4\u30f3\u3092\u62e1\u5927\u3059\u308b\u3001\u3053\u308c\u3089\u306f\u3059\u3079\u3066\u4f01\u696d\u3092\u62e1\u5927\u3059\u308b\u305f\u3081\u306e\u6226\u7565\u3067\u3059\u3002 \u4f01\u696d\u306e\u4e8b\u696d\u5185\u5bb9\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u306f\u3001\u63a1\u7528\u3059\u308b\u6210\u9577\u6226\u8853\u306b\u5f71\u97ff\u3092\u53ca\u307c\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6d88\u8cbb\u8005\u3092\u53d6\u308a\u8fbc\u3093\u3060\u5f8c\u306f\u3001\u6d88\u8cbb\u8005\u3068\u306e\u3064\u306a\u304c\u308a\u3092\u69cb\u7bc9\u3057\u3001\u5f7c\u3089\u306e\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u628a\u63e1\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 \u3057\u304b\u3057\u3001\u6d88\u8cbb\u8005\u5c64\u304c\u5e83\u304c\u3063\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u306f\u3001\u3069\u3046\u3059\u308c\u3070\u308f\u304b\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002 \u6700\u3082\u4e00\u822c\u7684\u306a\u6e2c\u5b9a\u65b9\u6cd5\u3092\u3044\u304f\u3064\u304b\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1.\u9867\u5ba2\u96e2\u8131\u7387<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/blog\/customer-churn\/\">\u9867\u5ba2\u89e3\u7d04<\/a>\u7387\u3068\u306f\u3001\u9867\u5ba2\u304b\u3089\u96e2\u8131\u3057\u305f\u308a\u3001\u53d6\u5f15\u3092\u3084\u3081\u305f\u308a\u3059\u308b\u5272\u5408\u306e\u3053\u3068\u3067\u3059\u3002 \u7279\u5b9a\u306e\u6642\u9593\u5e2f\u306b\u767a\u751f\u3059\u308b\u3082\u306e\u3067\u3059\u3002 \u6708\u6b21\u3001\u5e74\u6b21\u3001\u56db\u534a\u671f\u5358\u4f4d\u3067\u8a08\u7b97\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002 \u5358\u7d14\u306b\u6b21\u306e\u5f0f\u3067\u89e3\u7d04\u7387\uff08\uff05\uff09\u3092\u8a08\u7b97\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\uff1a<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u89e3\u7d04\u7387\uff1d\uff08\u89e3\u7d04\u3055\u308c\u305f\u304a\u5ba2\u69d8\u306e\u91cf\uff09\uff0f\uff08\u958b\u59cb\u6642\u70b9\u306e\u304a\u5ba2\u69d8\u306e\u7dcf\u6570\uff09\u00d7100&nbsp;<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u89e3\u7d04\u7387\u304c\u4f4e\u3044\u3053\u3068\u304c\u671b\u307e\u3057\u3044\u3002 \u89e3\u7d04\u7387\u304c\u9ad8\u3044\u3068\u3044\u3046\u3053\u3068\u306f\u3001\u3042\u306a\u305f\u306e\u30b5\u30fc\u30d3\u30b9\u3084\u88fd\u54c1\u304c\u3001\u9867\u5ba2\u306e\u671b\u3080\u7d50\u679c\u3092\u9054\u6210\u3067\u304d\u3066\u3044\u306a\u3044\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002 \u4f01\u696d\u306f\u3001<a href=\"https:\/\/www.questionpro.com\/blog\/customer-turnover\/\">\u9867\u5ba2\u306e\u96e2\u8077<\/a>\u7387\u304c\u4f4e\u3044\u304b\u3001\u3042\u308b\u3044\u306f\u30de\u30a4\u30ca\u30b9\u306b\u306a\u308b\u3088\u3046\u306b\u52aa\u529b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2.\u6708\u9593\u7d4c\u5e38\u53ce\u76ca\uff08MRR\uff09<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">MRR\u306f\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u3001\u9867\u5ba2\u304c\u6700\u521d\u306b\u8cfc\u5165\u3057\u305f\u3068\u304d\u304b\u3089\u3069\u308c\u3060\u3051\u652f\u51fa\u304c\u4f38\u3073\u305f\u304b\u3092\u78ba\u8a8d\u3059\u308b\u306e\u306b\u6709\u52b9\u306a\u6307\u6a19\u3067\u3059\u3002 MRR\u3068\u306f\u3001\u6d88\u8cbb\u8005\u304c\u6bce\u6708\u3001\u3042\u306a\u305f\u306e\u4f1a\u793e\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u4f7f\u3046\u8cc7\u91d1\u306e\u6570\u3067\u3059\u3002 \u3053\u308c\u3092\u6642\u7cfb\u5217\u3067\u6bd4\u8f03\u3059\u308b\u3053\u3068\u3067\u3001\u5b9a\u671f\u7684\u306a\u7dcf\u58f2\u4e0a\u9ad8\u304c\u3069\u3061\u3089\u306b\u50be\u3044\u3066\u3044\u308b\u304b\u3001\u3069\u306e\u7a0b\u5ea6\u65e9\u304f\u5909\u5316\u3057\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u307e\u305f\u3001\u65e2\u5b58\u9867\u5ba2\u304b\u3089\u306e\u53ce\u76ca\u5897\u52a0\u3092\u8ffd\u8de1\u3059\u308b\u305f\u3081\u306b\u3001\u6210\u9577MRR\u3092\u8a08\u7b97\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u308b\u3002 \u524d\u6708\u3068\u6bd4\u8f03\u3057\u3066\u4eca\u6708\u65b0\u305f\u306b\u7a3c\u3044\u3060\u304a\u91d1\u3067\u3042\u308a\u3001\u65b0\u898f\u9867\u5ba2\u304b\u3089\u4e0e\u3048\u3089\u308c\u305fMRR\u304c\u306a\u3044\u3060\u3051\u3067\u3059\u3002 \u73fe\u5728\u306e\u9867\u5ba2\u306f\u3001\u5831\u916c\u30d7\u30ed\u30b0\u30e9\u30e0\u3001\u30a2\u30c3\u30d7\u30bb\u30eb\u3001\u30af\u30ed\u30b9\u30bb\u30eb\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u7d44\u7e54\u306b\u4f59\u5206\u306a\u304a\u91d1\u3092\u3082\u305f\u3089\u3059\u3060\u3051\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3.\u30cd\u30c3\u30c8\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30b9\u30b3\u30a2(NPS)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/nps-calculator\/\">\u30cd\u30c3\u30c8\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30b9\u30b3\u30a2<\/a>\uff08NPS\uff09\u306f\u3001\u30b5\u30fc\u30d3\u30b9\u3084\u30d3\u30b8\u30cd\u30b9\u306e\u7dcf\u5408\u7684\u306a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u793a\u3059\u3082\u306e\u3067\u3059\u3002 NPS\u3092\u7b97\u51fa\u3059\u308b\u306b\u306f\u3001\u6d88\u8cbb\u8005\u306b\u300c\u3042\u306a\u305f\u306e\u4f1a\u793e\uff08\u307e\u305f\u306f\u30b5\u30fc\u30d3\u30b9\uff09\u3092\u53cb\u4eba\u306b\u52e7\u3081\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u304b\u300d\u3068\u5c0b\u306d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u56de\u7b54\u8005\u306b\u306f\u3001\u88fd\u54c1\u3092\u52e7\u3081\u308b\u53ef\u80fd\u6027\u306b\u3064\u3044\u3066\u30010\u304c\u300c\u5168\u304f\u52e7\u3081\u308b\u53ef\u80fd\u6027\u304c\u306a\u3044\u300d\u300110\u304c\u300c\u52e7\u3081\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u300d\u3092\u793a\u30590\uff5e10\u306e\u5c3a\u5ea6\u3067\u8a55\u4fa1\u3057\u3066\u3044\u305f\u3060\u3044\u3066\u3044\u307e\u3059\u3002 \u8ab0\u304b\u304c\u3042\u306a\u305f\u306e\u4f1a\u793e\u3092\u8ab0\u304b\u306b\u85a6\u3081\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u306e\u306a\u3089\u3001\u305d\u308c\u306f<a href=\"https:\/\/www.questionpro.com\/blog\/customer-development\/\">\u9867\u5ba2\u958b\u62d3\u306e<\/a>\u6700\u3082\u91cd\u8981\u306a\u6307\u6a19\u3068\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">0\uff5e6\u70b9\u306e\u9867\u5ba2\u306fDetractor\u30017\uff5e8\u70b9\u306e\u9867\u5ba2\u306fPassive\u30019\uff5e10\u70b9\u306e\u9867\u5ba2\u306fReal Promoter\u3068\u898b\u306a\u3057\u307e\u3059\u3002 \u305d\u306e\u5f8c\u3001\u4ee5\u4e0b\u306e\u8a08\u7b97\u5f0f\u3067NPS\u3092\u6c7a\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">NPS\uff1d\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u7387-\u30c7\u30c8\u30e9\u30af\u30bf\u30fc\u7387<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u4e00\u822c\u7684\u306b\u306f\u3001NPS\uff08Net Promoter Score\uff09\u304c\u5927\u304d\u3044\u307b\u3069\u826f\u3044\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002 \u30cd\u30c3\u30c8\u3067\u8abf\u3079\u3066\u3044\u308b\u3068\u3001\u696d\u754c\u3054\u3068\u306bNPS\u306e\u57fa\u6e96\u306b\u3064\u3044\u3066\u7570\u306a\u308b\u898b\u89e3\u306b\u51fa\u4f1a\u3046\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002 \u6700\u3082\u91cd\u8981\u306a\u3053\u3068\u306f\u3001\u3053\u306e\u6307\u6a19\u3092\u6bce\u65e5\u8a18\u9332\u3057\u3001\u3042\u306a\u305f\u306e\u4f1a\u793e\u306e\u6708\u3054\u3068\u306e\u5909\u5316\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3067\u3059\u3002 \u305d\u308c\u306b\u3088\u3063\u3066\u3001\u81ea\u5206\u306e\u53d6\u308a\u7d44\u307f\u304c\u5168\u4f53\u306e\u9867\u5ba2\u6e80\u8db3\u5ea6\u306b\u826f\u3044\u5f71\u97ff\u3092\u4e0e\u3048\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u5224\u65ad\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u306e\u3067\u3059\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4.\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08Customer Lifetime Value<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u4e00\u4eba\u306e\u9867\u5ba2\u304c\u8cb4\u793e\u3068\u306e\u95a2\u4fc2\u671f\u9593\u4e2d\u306b\u8ca2\u732e\u3059\u308b\u3053\u3068\u304c\u671f\u5f85\u3055\u308c\u308b\u5168\u53ce\u5165\u306f\u3001\u8cb4\u793e\u306e\u63a8\u5b9a\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08CLV\uff09\u3067\u8868\u3055\u308c\u307e\u3059\u3002 \u5e73\u305f\u304f\u8a00\u3048\u3070\u3001CLV\u306f\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u4fa1\u5024\u3092\u8a55\u4fa1\u3059\u308b\u6307\u6a19\u3067\u3059\u3002 \u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3059\u308b\u304a\u5ba2\u69d8\u306e\u53cd\u5fdc\u3092\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u308c\u3070\u3001\u4f01\u696d\u306f\u304a\u5ba2\u69d8\u306e\u4f53\u9a13\u3092\u9ad8\u3081\u308b\u3053\u3068\u306b\u6ce8\u529b\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">LTV\u306e\u5024\u304c\u6642\u9593\u306e\u7d4c\u904e\u3068\u3068\u3082\u306b\u4e0a\u6607\u3059\u308b\u5834\u5408\u306f\u3001\u88fd\u54c1\u3084\u30d6\u30e9\u30f3\u30c9\u304c<a href=\"https:\/\/www.questionpro.com\/blog\/increase-customer-satisfaction\/\">\u9867\u5ba2\u6e80\u8db3<\/a>\u5ea6\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u3066\u3044\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002 \u4f4e\u4e0b\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u4f01\u696d\u306f\u696d\u52d9\u3092\u518d\u8a55\u4fa1\u3057\u3001\u9867\u5ba2\u4f53\u9a13\u306e\u61f8\u5ff5\u306e\u767a\u898b\u3068\u89e3\u6c7a\u306b\u52aa\u3081\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5.\u9867\u5ba2\u7dad\u6301\u30b3\u30b9\u30c8&nbsp;<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u65e2\u5b58\u9867\u5ba2\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306e\u8cbb\u7528\u306f\u3001\u9867\u5ba2\u7dad\u6301\u30b3\u30b9\u30c8\uff08CRC\uff09\u3068\u547c\u3070\u308c\u3066\u3044\u307e\u3059\u3002 \u5225\u306e\u8a00\u3044\u65b9\u3092\u3059\u308c\u3070\u3001\u3055\u307e\u3056\u307e\u306a\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u306e\u53d6\u308a\u7d44\u307f\u306b\u6295\u8cc7\u3059\u308b\u304a\u91d1\u306e\u3053\u3068\u3067\u3059\u3002 <a href=\"https:\/\/www.questionpro.com\/blog\/customer-retention-rate\/\">\u9867\u5ba2\u7dad\u6301\u306e<\/a>\u305f\u3081\u306e\u30b3\u30b9\u30c8\u3092\u8ffd\u8de1\u3059\u308b\u3053\u3068\u3067\u3001\u7d44\u7e54\u306f\u30d7\u30ed\u30b0\u30e9\u30e0\u3078\u306e\u652f\u51fa\u306b\u3064\u3044\u3066\u3088\u308a\u591a\u304f\u306e\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u8ce2\u304f\u6295\u8cc7\u5148\u3092\u9078\u3076\u3053\u3068\u3067\u3001\u30b3\u30b9\u30c8\u3092\u4e0b\u3052\u306a\u304c\u3089\u53ce\u5165\u3092\u5897\u3084\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f01\u696d\u306e\u30a8\u30f3\u30c9\u30e6\u30fc\u30b6\u30fc1\u4eba\u3042\u305f\u308a\u306e\u5e74\u9593\u5e73\u5747\u30b3\u30b9\u30c8\uff08ORR\uff09\u306f\u3001\u5408\u8a08\u3092\u6d88\u8cbb\u8005\u6570\u3067\u5272\u3063\u3066\u6c42\u3081\u307e\u3059\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">6.\u304a\u5ba2\u69d8\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u3042\u306a\u305f\u306e\u30b5\u30fc\u30d3\u30b9\u3084\u5546\u54c1\u306f\u3001\u304a\u5ba2\u69d8\u3092\u60f9\u304d\u3064\u3051\u3066\u3044\u307e\u3059\u304b\uff1f 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