{"id":798947,"date":"2022-03-09T12:45:33","date_gmt":"2022-03-09T12:45:33","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/%e3%83%99%e3%83%bc%e3%82%bf%e3%83%86%e3%82%b9%e3%83%88%e3%82%b3%e3%83%9f%e3%83%a5%e3%83%8b%e3%83%86%e3%82%a3%ef%bc%9a%e3%81%9d%e3%81%ae%e6%84%8f%e7%be%a9%e3%81%a8%e4%ba%8b%e4%be%8b\/"},"modified":"2022-03-09T12:45:33","modified_gmt":"2022-03-09T12:45:33","slug":"%e3%83%99%e3%83%bc%e3%82%bf%e3%83%86%e3%82%b9%e3%83%88%e3%82%b3%e3%83%9f%e3%83%a5%e3%83%8b%e3%83%86%e3%82%a3%ef%bc%9a%e3%81%9d%e3%81%ae%e6%84%8f%e7%be%a9%e3%81%a8%e4%ba%8b%e4%be%8b","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/ja\/%e3%83%99%e3%83%bc%e3%82%bf%e3%83%86%e3%82%b9%e3%83%88%e3%82%b3%e3%83%9f%e3%83%a5%e3%83%8b%e3%83%86%e3%82%a3%ef%bc%9a%e3%81%9d%e3%81%ae%e6%84%8f%e7%be%a9%e3%81%a8%e4%ba%8b%e4%be%8b\/","title":{"rendered":"\u30d9\u30fc\u30bf\u30c6\u30b9\u30c8\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\uff1a\u305d\u306e\u610f\u7fa9\u3068\u4e8b\u4f8b"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u958b\u767a\u4e2d\u306e\u88fd\u54c1\u306f\u3001\u30ea\u30ea\u30fc\u30b9\u3059\u308b\u524d\u306b\u3044\u304f\u3064\u304b\u306e\u30c6\u30b9\u30c8\u3092\u7d4c\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 \u6700\u9069\u306a\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306e\u6700\u3082\u91cd\u8981\u306a\u30c6\u30b9\u30c8\u306e1\u3064\u304c\u3001\u4e00\u822c\u516c\u958b\u524d\u306e\u30d9\u30fc\u30bf\u7248\u30ed\u30fc\u30f3\u30c1\u3067\u3059\u3002 \u30d9\u30fc\u30bf\u30c6\u30b9\u30c8\u306e\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3092\u96c6\u3081\u308b\u3053\u3068\u304c\u3001\u4e00\u756a\u306e\u8fd1\u9053\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30d9\u30fc\u30bf\u7248\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306f\u3001\u5236\u5fa1\u3055\u308c\u305f\u74b0\u5883\u3067\u8ab0\u3088\u308a\u3082\u65e9\u304f\u88fd\u54c1\u3092\u30c6\u30b9\u30c8\u3057\u3001\u95a2\u9023\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u6a5f\u4f1a\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u3053\u306e\u30c6\u30b9\u30c8\u306b\u3088\u3063\u3066\u3001\u88fd\u54c1\u304c\u6b63\u3057\u304f\u6a5f\u80fd\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u60c5\u5831\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u30d0\u30b0\u3084\u4f7f\u3044\u52dd\u624b\u306e\u554f\u984c\u306a\u3069\u3001\u4fee\u6b63\u53ef\u80fd\u306a\u554f\u984c\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u30d9\u30fc\u30bf\u30c6\u30b9\u30c8\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3068\u306f\u4f55\u3067\u3059\u304b\uff1f<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u30d9\u30fc\u30bf\u30c6\u30b9\u30c8\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3068\u306f\u3001\u88fd\u54c1\u3092\u4e00\u822c\u306b\u767a\u58f2\u3059\u308b\u524d\u306e\u6700\u5f8c\u306e\u30c6\u30b9\u30c8\u306b\u304a\u3044\u3066\u3001\u88fd\u54c1\u3092\u8a66\u3057\u3001\u30ec\u30d3\u30e5\u30fc\u3059\u308b\u305f\u3081\u306b\u9078\u3070\u308c\u3001\u898f\u5236\u3055\u308c\u305f\u4eba\u3005\u306e\u30b0\u30eb\u30fc\u30d7\u3067\u3042\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c9\u306e\u30d5\u30a9\u30ed\u30ef\u30fc\u306e\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u304c\u3042\u308b\u5834\u5408\u3001\u5f7c\u3089\u306f\u305d\u306e\u4f1a\u793e\u306e\u6700\u3082\u8a73\u3057\u3044\u30e6\u30fc\u30b6\u30fc\u3067\u3042\u308a\u3001\u88fd\u54c1\u306e\u4e3b\u8981\u306a\u6d88\u8cbb\u8005\u3067\u3042\u308b\u305f\u3081\u3001\u5f7c\u3089\u306b\u30d9\u30fc\u30bf\u30c6\u30b9\u30c8\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3088\u308a\u73fe\u5b9f\u7684\u3068\u306a\u308b\u3002 \u5f7c\u3089\u306f\u901a\u5e38\u3001\u30d6\u30e9\u30f3\u30c9\u30a2\u30f3\u30d0\u30b5\u30c0\u30fc\u3067\u3042\u308a\u3001\u95a2\u9023\u3059\u308b\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305d\u306e\u305f\u3081\u3001\u30d9\u30fc\u30bf\u30c6\u30b9\u30c8\u306f\u3001\u6700\u7d42\u7684\u306a\u30ea\u30ea\u30fc\u30b9\u524d\u306e\u6700\u5f8c\u306e\u30c6\u30b9\u30c8\u3068\u306a\u308a\u307e\u3059\u3002 \u305d\u306e\u7d50\u679c\u3001\u30d9\u30fc\u30bf\u30c6\u30b9\u30bf\u30fc\u306f\u672c\u7269\u306e\u30e6\u30fc\u30b6\u30fc\u3067\u3042\u308a\u3001\u4eba\u5de5\u7684\u307e\u305f\u306f\u6f14\u51fa\u3055\u308c\u305f\u74b0\u5883\u3067\u306f\u306a\u304f\u3001\u81ea\u7136\u306a\u74b0\u5883\u3067\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30d9\u30fc\u30bf\u30c6\u30b9\u30c8\u306b\u306f\u3001\u30aa\u30fc\u30d7\u30f3\u30c6\u30b9\u30c8\u3068\u30af\u30ed\u30fc\u30ba\u30c9\u30c6\u30b9\u30c8\u304c\u3042\u308a\u307e\u3059\u3002 \u30aa\u30fc\u30d7\u30f3\u30c6\u30b9\u30c8\u3067\u306f\u3001\u8ab0\u3067\u3082\u88fd\u54c1\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u901a\u5e38\u3001\u88fd\u54c1\u304c\u30d9\u30fc\u30bf\u7248\u3067\u3042\u308b\u3053\u3068\u3092\u8a8d\u8b58\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u30af\u30ed\u30fc\u30ba\u30c9\u03b2\u30c6\u30b9\u30c8\u3067\u306f\u3001\u7279\u5b9a\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u9650\u5b9a\u3055\u308c\u3001\u73fe\u5728\u306e\u9867\u5ba2\u3001\u30e6\u30fc\u30b6\u30fc\u3001\u307e\u305f\u306f\u6709\u6599\u30c6\u30b9\u30bf\u30fc\u3068\u306a\u308b\u3002 \u30d9\u30fc\u30bf\u30c6\u30b9\u30c8\u306f\u3001\u4e00\u5b9a\u671f\u9593\u5b9f\u65bd\u3059\u308b\u304b\u3001\u65b0\u3057\u3044\u30d0\u30b0\u304c\u5831\u544a\u3055\u308c\u306a\u304f\u306a\u308b\u307e\u3067\u5b9f\u65bd\u3057\u307e\u3059\u3002<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\u300c\u30d9\u30fc\u30bf\u30c6\u30b9\u30c8\u3067\u306f\u3001\u4f55\u5343\u4eba\u3082\u306e\u5b9f\u969b\u306e\u304a\u5ba2\u69d8\u304b\u3089\u5177\u4f53\u7684\u306a\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u79c1\u305f\u3061\u306f\u81ea\u4fe1\u3092\u6301\u3063\u3066\u65b0\u6a5f\u80fd\u30921\u3064\u306e\u65b0\u3057\u3044Zalando\u4f53\u9a13\u3068\u3057\u3066\u30ea\u30ea\u30fc\u30b9\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u300d <\/span>-Zalando\u3001Dan Balica &amp; Kevin Stine<\/p><\/blockquote>\n<h2><span style=\"font-weight: 400;\">\u30d9\u30fc\u30bf\u30c6\u30b9\u30c8\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306e\u4f8b<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u30d9\u30fc\u30bf\u30c6\u30b9\u30c8\u306f\u3001\u88fd\u54c1\u304c\u30ea\u30ea\u30fc\u30b9\u3055\u308c\u308b\u524d\u306b\u3001\u30d0\u30b0\u3084\u4f7f\u3044\u52dd\u624b\u306e\u60aa\u3055\u306a\u3069\u306e\u554f\u984c\u3092\u767a\u898b\u3059\u308b\u305f\u3081\u306b\u3001\u5b9f\u969b\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u3001\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3055\u308c\u305f\u672c\u7269\u306e\u751f\u7523\u74b0\u5883\u3067\u88fd\u54c1\u3092\u4f7f\u7528\u3059\u308b\u6a5f\u4f1a\u3092\u63d0\u4f9b\u3059\u308b\u3082\u306e\u3067\u3042\u308b\u3002&nbsp;<\/span><\/p>\n<h3>\u30b6\u30f3\u30c0\u30ed\u30fb\u30f4\u30a9\u30a4\u30b9\u30fb\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u30fc\u306e\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3<\/h3>\n<p><span style=\"font-weight: 400;\">Zalando\u306f\u3001\u30c9\u30a4\u30c4\u30fb\u30d9\u30eb\u30ea\u30f3\u306b\u672c\u793e\u3092\u7f6e\u304fE\u30b3\u30de\u30fc\u30b9\u4f01\u696d\u3067\u3001\u305d\u306e\u7121\u6761\u4ef6\u306e\u9867\u5ba2\u4e2d\u5fc3\u4e3b\u7fa9\u304c\u8a55\u4fa1\u3055\u308c\u3066\u3044\u307e\u3059\u3002 \u5e38\u306b\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u9867\u5ba2\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u30b9\u30e0\u30fc\u30ba\u306a\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306b\u6ce8\u610f\u3092\u6255\u3044\u3001\u5e38\u306b\u9867\u5ba2\u306e\u58f0\u3092\u53cd\u6620\u3055\u305b\u3066\u3044\u307e\u3059\u3002&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zalando Voices Community\u306b\u306f\u300120.000\u4eba\u306e\u9867\u5ba2\u304c\u53c2\u52a0\u3057\u3066\u3044\u307e\u3059\u3002 \u5b9a\u6027\u30fb\u5b9a\u91cf\u3092\u554f\u308f\u305a\u3001\u5b9a\u671f\u7684\u306b\u5e02\u5834\u8abf\u67fb\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002 Zalando\u306f\u3001\u30d9\u30fc\u30bf\u30c6\u30b9\u30c8\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u3001<a href=\"https:\/\/www.questionpro.com\/blog\/qualitative-market-research\/\">\u5b9a\u6027\u7684\u306a\u5e02\u5834\u8abf\u67fb\u306e<\/a>\u30b3\u30b9\u30c8\u309250\uff05\u524a\u6e1b\u3059\u308b\u3053\u3068\u306b\u6210\u529f\u3057\u307e\u3057\u305f\u3002&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zalando\u306e\u30ea\u30b5\u30fc\u30c1\u30c1\u30fc\u30e0\u306b\u3068\u3063\u3066\u3001\u3072\u3068\u3064\u306f\u3063\u304d\u308a\u3057\u3066\u3044\u308b\u3053\u3068\u306f\u3001\u30e1\u30f3\u30d0\u30fc\u304c\u9ad8\u3044\u30ec\u30d9\u30eb\u306e<a href=\"https:\/\/www.questionpro.com\/blog\/customer-loyalty-what-it-is\/\">\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092<\/a>\u6301\u3064\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30fb\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u304c\u3042\u308c\u3070\u3001\u53d6\u5f97\u3057\u305f\u30c7\u30fc\u30bf\u3092\u9806\u756a\u306b\u4f7f\u3063\u3066\u3001\u540c\u793e\u306e\u9867\u5ba2\u306e\u305f\u3081\u306b\u306a\u308b\u3001\u30a4\u30f3\u30d1\u30af\u30c8\u306e\u3042\u308b\u6df1\u3044\u6d1e\u5bdf\u3092\u751f\u307f\u51fa\u3059\u3053\u3068\u304c\u975e\u5e38\u306b\u5bb9\u6613\u3067\u3042\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-129788\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/03\/Beta-Test-Ablauf.png\" alt=\"\u30d9\u30fc\u30bf\u30c6\u30b9\u30c8\u30b3\u30df\u30e5\u30cb\u30c6\u30a3Ablauf\" width=\"1035\" height=\"205\"><\/p>\n<p><span style=\"font-weight: 400;\">\u4ee5\u4e0b\u306e\u30d3\u30c7\u30aa\u3067\u306f\u3001Zalando Research Team\u306eDan Balica\u3068Kevin Stine\u304c\u3001Zalando\u306e\u65b0\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u52b9\u679c\u7684\u304b\u3064\u76f4\u63a5\u7684\u306b\u5e02\u5834\u306b\u51fa\u3059\u305f\u3081\u306b\u3001Zalando Voices\u5185\u3067\u5927\u898f\u6a21\u306a\u30d9\u30fc\u30bf\u30c6\u30b9\u30c8\u30fb\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3092\u5b9f\u65bd\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u5370\u8c61\u7684\u306b\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u52d5\u753b\u3067\u898b\u308b\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306b\u3088\u308b\u30d9\u30fc\u30bf\u30c6\u30b9\u30c8<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5927\u898f\u6a21\u306a\u30d9\u30fc\u30bf\u30c6\u30b9\u30c8\u306e\u5b9f\u65bd\u3001\u305d\u306e\u969b\u306e\u53cd\u5fdc\u7387\u3001\u5f97\u3089\u308c\u305f\u30a4\u30f3\u30b5\u30a4\u30c8\u306e\u6d3b\u7528\u65b9\u6cd5\u306a\u3069\u3002 \u30d9\u30fc\u30bf\u30c6\u30b9\u30c8\u306b\u53c2\u52a0\u3057\u305f\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u30e1\u30f3\u30d0\u30fc\u306e\u611f\u60f3\u3092\u805e\u3044\u3066\u307f\u307e\u3057\u3087\u3046\u3002&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u307e\u305a\u7b2c\u4e00\u306b\u3001\u30d9\u30fc\u30bf\u30c6\u30b9\u30c8\u30fb\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306e\u53c2\u52a0\u8005\u304b\u3089\u306e\u53cd\u5fdc\u306f\u3001\u4e00\u8cab\u3057\u3066\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u3082\u306e\u3067\u3057\u305f\u3002 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