What is the Likert scale?
Likert scale is defined as a unidimensional scale used to collect the respondent attitudes and opinions. This scale is often used to understand respondent ratings and agreement levels with the topic in-hand. Different variations of Likert scale are focused directly on measuring the attitudes of people, such as Guttman scale, Bogardus scale, Thurstone scale etc.

Surveys are incomplete without an insightful Likert scale question. In this blog, we will be looking at some of the best Likert scale examples used in surveys and questionnaires.
Likert scale definition:
Likert Scale questions offer a range of answer options from either end of the spectrum for the respondents to choose from.

Likert and other scales designed to measure attitudes, such as satisfaction, are ubiquitous in marketing research. They have their uses that is for sure, but there are a few caveats one should be aware of. In this post we will start this review by looking at number of scale points.
As researchers we have to maintain the balance between our client’s need for information and our respondents’ valuable time….

In response to the posts about Likert scales published within the past few weeks (an intro to Likert scales and scale order), a reader posed a question regarding the number of response options made available when using scales. I originally thought the answer would depend on whether or not you wanted to force a non-neutral response. However, the research I did about the topic revealed it can be more complicated than that….

Likert Scale
Likert. Likely, if you’ve heard the term, you’re familiar with the fact that the term is typically associated with a scale. But do you know the history behind the Likert scale, and what is a true Likert versus a “Likert-style” scale? Let’s elaborate.
The history of the Likert
The original Likert scale was developed in 1932 by Rensis Likert, a psychologist who was interested in measuring people’s opinions or attitudes on a variety of items….

One of our most-viewed articles is an article about four scales every researcher should remember. Since that post was written, some changes have taken place that have affected the four scales, so we figured it was time for an update! Here, we’ll dive into a bit more about considerations behind which scale or question type you should be using, as well as an update on the most powerful questions that can drive insight into what your respondents are thinking….