Sexual harassment and assault in the entertainment industry has always been Hollywood’s worst kept secret, but with women speaking out now, and providing indisputable evidence, it can no longer be swept under the rug. Prominent men in television such as Bill O’Reilly, Charlie Rose and the latest, Matt Lauer, have been fired from their respective companies, bringing attention to how prevalent this issue is in the entertainment industry.…
One of the most common things I’d hear upon completion of a market research project was “I already knew that?!”
There is this idea that at the conclusion of some market research endeavor the heavens would open up and we would somehow know something amazingly new and different that had never occurred to us before. Yet, when you think about it —…
Product proliferation is often a function of improving customer service and experience. A customer says they love product A and would buy millions of them — if only you could change the color from black to green.
From that point on, it’s a slippery slope to where if one customer can make a special request, then another makes a special request. …
One of the terrific benefits of DIY market research is that you can reach out to more of your audience more often and get to know them better. As you profile your audience and learn more about them, you can use their feedback to develop new product and service offers that will blow the competition away —…
Today’s guest post comes from Michael DiFrisco (a.k.a. The Affordable Branding Guy” He’s decided not to overwhelm us with too much information and instead, just layout the benefits of focusing on and establishing a targeting audience.
Choosing a specific audience for your business is a powerful form of focus. Targeting means you reject the idea of believing the best way to build your business is by hitting every living person in your area….
Social Media has been around for well over five years, yet many CEOs just don’t see the point. Most of them leave the social media activities to the marketing folks in their organization.
In a post on DIYMarketers, we explore the idea the some of today’s newest, coolest market research methods can actually be a great alternative for CEOs who hate all the hassle of social media, but want all the results….
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