Brands are learning that partner marketing is a smart way to broaden your audience and drive growth and sales. Partner marketing, which is creating mutually beneficial relationships between your brand and other businesses, is a fast-growing sector in the marketing world and should become a part of your marketing plan. As with any relationship, it is important to find the right partner for your brand: Can the partner drive sufficient traffic and sales to make it worth your investment? Do your target audiences align? Do your brands have shared values? Here are 4 examples of brands who are utilizing partner marketing to grow their customer base.

Consumers, get ready to see even more influencer marketing on your social media channels. According to a study conducted by the Association of National Advertisers (ANA), 75% of advertisers surveyed currently use influencer marketing. 43% of national advertisers who already engage in influencer marketing are planning to increase their spend over the next 12 months. Even more interesting, of those who are not already using influencer marketing, 27% plan to start in the next year.

We have entered the AI Chat-bot market! Our new product – Forms, was released this week. Forms leverages our existing survey platform to create survey and forms that are completed through an interactive chat front-end. Its takes 5 minutes to create a fully functional chat-bot from scratch – no coding required! All the while increasing your response rate by 500%!…

Sometimes it is difficult to tie the loose ends together, but for those of us in market research, this is what we do for our colleagues in marketing, sales and customer service. A recent new vehicle purchase has made this abundantly clear to me.
Major purchase transactions, as far as milestone events go, generate a great deal of data that is useful to marketers….

Following up on a previous post regarding measuring awareness and familiarity there are other questions that need to be addressed if we are to create a funnel. Why a funnel you ask? Funnels are commonly employed in brand tracking studies. This form of research requires a structured questionnaire that is deployed at specific intervals. They are often used to get a benchmark before embarking on an expensive advertising campaign….