Driven by a range of forces such as rapid technological innovations, internet, mobile devices, social media and analytics, the Market Research Industry is in a state of change and disruption. Every year the pace of innovation in the industry increases and 2015 has been no exception. This creates a whole host of exciting avenues for brands and service providers alike….

Keep the survey short and focused – To ensure high response rates and avoid misleading survey results, keep your surveys short and ensure that your questions are well written and easy to answer.
Embed the survey in email invitation – Embedding the first question of your survey directly in your email invitation does wonders for the response rate of your questionnaires….