Content Index

Customer Churn Definition
Importance of Predicting Customer Churn
Customer Churn Rate Calculation
Customer Churn Calculation Example
How to Reduce Customer Churn using 6 Simple Ways
Advantages of Customer Churn Prevention

Customer Churn Definition
Customer churn or customer attrition is the phenomenon where customers of a business no longer purchase or interact with the business.


The universal Net Promoter Score (NPS) question is considered to be one of the most powerful and insightful of all survey questions. A NPS survey asks a simple question from organizations to customers – “Considering your complete experience with our company, on a scale of 0-10, how likely would you be to recommend our products to a friend or colleague?”.

What is Net Promoter Score (NPS) Calculation?
Net Promoter Score is a system that’s meant to go beyond testing the satisfaction levels of the customer with the company. It is a measurement index that ranges from 0-10, that is used to measure the level of customer satisfaction and loyalty. It retrieves data that can help organizations conclude how satisfied someone is with their brand and whether they would spread a word about it.

“You learn when you listen. You earn when you listen.” —Harvey Mackay
Revenue at risk? Are your customers dissatisfied?
Did you know U.S businesses annually lose an estimated $83 billion due to dissatisfied customers? What does this figure indicate? Well, the answer is very simple. Business revenue and customer satisfaction are most certainly correlated.

According to a recent study, only 28% of B2B clients fall under the “fully engaged” category. That’s shocking, as disengaged customers are a sign of revenue at risk. Businesses, small and big, always need to keep customer loyalty as their primary priority and create ways to handle customers.
Understanding your organization’s present-day situation, adapting to changes to avoid revenue adversities and also being updated about the latest customer engagement/satisfaction trends using tools like customer effort score or net promoter score is the key to the efficient management of revenue at risk.