Net Promoter Score (NPS) is the leading indicator of growth. Simple as the number may seem, the results are powerful enough to reduce churn, foster customer loyalty and ultimately enhance customer experience. Whether you run an ecommerce store or manage brick-and-mortar, understanding your customers and providing them a platform to express their sentiment is critical to identify bottlenecks and drivers of your business….

It’s likely that you’ve used or at least heard about a number called Net Promoter Score (NPS). You may already understand how it’s calculated or how to run an NPS survey, but what you may not know is how powerful this metric can be for your business if used correctly. NPS, or Net Promoter Score, is a powerful tool used to track customer loyalty and gauge customer lifetime value….

With all the talk of data security as of late, it is important that we address another aspect of security – namely customer security. Marketers measure customer loyalty and spend considerable time and resources attempting to understand and master it. This has been going on for as long as there has been competition. As a topic, customer loyalty has been thoroughly researched by academics and practitioners alike….

The Net Promoter Score (NPS) continues to receive a large volume of press coverage in the business and financial media. Originally, it was touted as the one number businesses needed to grow. However, time has not borne that out. Brand managers that focus solely on NPS often receive a wake-up call when they try to use the score as a predictor of future sales….

This week at our webinar, experts Jim Beebe and Steven Salta of Luminetix presented highly useful insights and applicable tactics on how to engage enthusiastic customers in order to turn them into a powerful marketing force. They explained the best practices in capturing the value that stems from customer satisfaction, how to measure it and ways it can be turned into new sales leads.

How to Use Net Promoter Score
I recently received a review copy of a new book called Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force and literally tore through the book and dog-eared several pages.
If you’re in marketing or market research this is a  must read!  You can also see this terrific interview article written by Dana Stanley over at Research Access where he talks with Rob Fuggetta about what brand advocacy is and how companies can use it for their marketing….