Conducting research studies are one thing, but conducting a survey that actually generates insightful data is another. A well-written survey can provide the client with invaluable customer insights. While survey methodology may seem intimidating to those who are unfamiliar with market research, it doesn’t have to be. QuestionPro Audience has compiled a list of 5 best practices to ensure you collect the best data from your research study.

Surveys are powerful tools that businesses rely on to learn the motivations of consumers and gain insight into their feelings towards brands. However, if the participants are responding arbitrarily, the survey instrument may need some attention in order to get the actionable data necessary to make accurate decisions. It is important to keep survey respondents engaged in order to ensure a positive experience for both parties involved.

Every good idea should be supported by extensive research. Businesses can’t afford to go to market with a new product that hasn’t been properly researched. If you’re unconvinced, let us remind you of “new Coke”, which was launched in 1985 after Coca-Cola lost market share to their rival, Pepsi. Coke’s decision to alter their traditional recipe resulted in major outcry from consumers, who inundated the company’s call centers with more than 400,000 complaints.

Creating a survey that nobody answers is a waste of time, that none of us have. So today we have some writing advice that will help you write a better copy, improve survey participation and increase your response rates.
Messages that are “good enough” no longer are. In today’s business environment, every impression counts. What you say, and how you say it, reflects back on you and your business….