Am I the only one that finds irony in the fact that thousands of people stand in the SAME line to buy the SAME device from the SAME company at the SAME price because said…

I recently took a survey that asked some questions about where I thought the research “industry” was trending. Were market researchers gaining more or less respect? This question made me think of the impact that…

There are two broad schools of thought – “Listening to your customers is the most important activity you can do” and the proverbial Henry Ford quote – “If I asked my customers what they want,…