{"id":1015627,"date":"2025-03-13T04:49:22","date_gmt":"2025-03-13T11:49:22","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=1015627"},"modified":"2025-03-13T04:49:29","modified_gmt":"2025-03-13T11:49:29","slug":"questionpro-e-marketculture","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/pt-br\/questionpro-e-marketculture\/","title":{"rendered":"QuestionPro e MarketCulture firmam parceria para ajudar empresas a impulsionar a centralidade no cliente"},"content":{"rendered":"\n

A QuestionPro, l\u00edder global em servi\u00e7os de pesquisas online, e a MarketCulture, refer\u00eancia em ferramentas e an\u00e1lises para engajamento de funcion\u00e1rios e clientes, anunciaram hoje uma parceria estrat\u00e9gica. Essa colabora\u00e7\u00e3o capacita as empresas a construir e manter uma cultura centrada no cliente, um fator essencial para aumentar a satisfa\u00e7\u00e3o, a lealdade e o crescimento dos neg\u00f3cios.<\/p>\n\n\n\n

A parceria integra a metodologia comprovada MRI Benchmark da MarketCulture \u00e0 robusta plataforma de engajamento de funcion\u00e1rios da QuestionPro<\/a>.\u00a0<\/p>\n\n\n\n

Desta forma, a\u00a0 QuestionPro Employee Experience<\/a> oferecer\u00e1 uma solu\u00e7\u00e3o completa para que as organiza\u00e7\u00f5es coletem, analisem e ajam com base no feedback dos colaboradores, identificando pontos cegos que podem dificultar o crescimento e o desempenho.\u00a0<\/p>\n\n\n\n

Com essa abordagem integrada, as empresas podem aproveitar insights dos funcion\u00e1rios, solucionar problemas de forma mais eficiente e, consequentemente, melhorar a satisfa\u00e7\u00e3o e a fideliza\u00e7\u00e3o dos clientes.<\/p>\n\n\n\n

“Essa parceria representa um grande avan\u00e7o na conex\u00e3o entre o engajamento dos funcion\u00e1rios e a satisfa\u00e7\u00e3o do cliente \u2013 o elo essencial que muitas empresas ainda n\u00e3o exploram totalmente”, afirmou Vivek Bhaskaran, CEO da QuestionPro. <\/p>\n\n\n\n

“Juntos com a MarketCulture, estamos capacitando as organiza\u00e7\u00f5es a criarem um ciclo cont\u00ednuo de feedback positivo, beneficiando tanto os funcion\u00e1rios quanto os clientes e impulsionando um crescimento sustent\u00e1vel.”<\/p>\n\n\n\n

Validado e utilizado por empresas ao redor do mundo, incluindo l\u00edderes do setor como Toyota, Deutsche Telekom, Telstra, Vodafone, Abbott, Wright Medical Group e Westpac, o MRI Benchmark tem um hist\u00f3rico comprovado de impulsionar o crescimento, o desempenho empresarial e a lucratividade.<\/p>\n\n\n\n

Principais benef\u00edcios da parceria entre QuestionPro e MarketCulture<\/strong><\/h2>\n\n\n\n

– Compara\u00e7\u00e3o com os melhores do mundo:<\/strong> Proporciona insights<\/a> precisos sobre os pontos fortes e fracos da organiza\u00e7\u00e3o, permitindo melhorias direcionadas.<\/p>\n\n\n\n

– Insights dos funcion\u00e1rios sobre os clientes:<\/strong> Facilita a coleta de feedback acion\u00e1vel dos colaboradores para aprimorar as intera\u00e7\u00f5es com os clientes, promovendo uma cultura de colabora\u00e7\u00e3o entre as equipes internas e as opera\u00e7\u00f5es voltadas ao p\u00fablico.<\/p>\n\n\n\n

– Experi\u00eancia do Cliente (CX) <\/a>aprimorada: <\/strong>Engaja os funcion\u00e1rios para contribuir com ideias inovadoras que impactam diretamente a satisfa\u00e7\u00e3o do cliente, resultando em um servi\u00e7o mais personalizado e eficaz.<\/p>\n\n\n\n

– Tomada de decis\u00e3o baseada em dados: <\/strong>Permite que l\u00edderes fa\u00e7am escolhas estrat\u00e9gicas informadas ao utilizar feedback direto dos funcion\u00e1rios para identificar melhorias que reduzam riscos e impulsionem o crescimento.<\/p>\n\n\n\n

– Ciclo cont\u00ednuo de aprimoramento:<\/strong> Cria um ambiente orientado pelo feedback, onde os funcion\u00e1rios desempenham um papel central no desenvolvimento de melhores processos, produtos e servi\u00e7os para os clientes.<\/p>\n\n\n\n

“Comprovamos que os funcion\u00e1rios s\u00e3o a chave para proporcionar experi\u00eancias excepcionais aos clientes por meio de uma cultura corporativa fortalecida”,<\/em> disse Sean Crichton-Browne, da MarketCulture. <\/p>\n\n\n\n

“Ao integrar suas vozes \u00e0 estrat\u00e9gia de CX, as empresas podem alcan\u00e7ar um crescimento sem precedentes, al\u00e9m de n\u00edveis mais elevados de satisfa\u00e7\u00e3o e fideliza\u00e7\u00e3o dos clientes.”<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

A QuestionPro, l\u00edder global em servi\u00e7os de pesquisas online, e a MarketCulture, refer\u00eancia em ferramentas e an\u00e1lises para engajamento de […]<\/p>\n","protected":false},"author":73,"featured_media":1015628,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[217],"tags":[],"yoast_head":"\nQuestionPro e MarketCulture firmam parceria para ajudar empresas<\/title>\n<meta name=\"description\" content=\"QuestionPro e MarketCulture firmam parceria para ajudar empresas a impulsionar a centralidade no cliente\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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