{"id":102753,"date":"2020-05-25T05:00:54","date_gmt":"2020-05-25T12:00:54","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=102753"},"modified":"2022-12-21T12:17:34","modified_gmt":"2022-12-21T12:17:34","slug":"focus-group-online","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/pt-br\/focus-group-online\/","title":{"rendered":"Motivos para criar um focus group online"},"content":{"rendered":"<p>O focus group tradicional \u00e9 uma metodologia de pesquisa qualitativa muito eficaz. Mas um focus group online \u00e9 ainda melhor.<\/p>\n<p><span style=\"font-weight: 400;\">Caso voc\u00ea n\u00e3o saiba, <\/span><span style=\"font-weight: 400;\">focus group<\/span><span style=\"font-weight: 400;\"> \u00e9 uma conversa orientada para um grupo de pessoas muito pequeno de clientes ou potenciais clientes, que visa<\/span><span style=\"font-weight: 400;\"> obter informa\u00e7\u00f5es sobre t\u00f3picos espec\u00edficos com uma grande riqueza de detalhes.<\/span><\/p>\n<hr>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Motivos para ceder aos benef\u00edcios da tecnologia e obter um focus group online<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As marcas precisam estar constantemente em contato com seus consumidores para obter uma percep\u00e7\u00e3o da din\u00e2mica do mercado. <\/span><\/p>\n<p>Em muitos casos, um<span style=\"font-weight: 400;\">a pesquisa quantitativa n\u00e3o \u00e9 suficiente para compreender seus clientes, ent\u00e3o as <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/pesquisas-qualitativas-o-que-e-e-como-fazer\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">pesquisas qualitativas<\/span><\/a><span style=\"font-weight: 400;\"> se fazem necess\u00e1rias.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A necessidade do distanciamento social que enfrentamos atualmente e outros fatores dificultam a realiza\u00e7\u00e3o de focus groups tradicionais. Portanto, agora \u00e9 o momento perfeito para atualizar-se e criar um focus group online.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Online \u00e9 mais vantajoso!<\/span><\/h2>\n<p><strong>1. Estabilidade em rela\u00e7\u00e3o a fatores externos<\/strong><\/p>\n<p>Os respondentes s\u00e3o muito mais participativos quando \u00e9 poss\u00edvel realizar um projeto do conforto e seguran\u00e7a de suas casas, especialmente nos dias atuais de quarentena.<\/p>\n<p><strong>2. Software de alto desempenho<\/strong><\/p>\n<p>As ferramentas que um <a href=\"https:\/\/www.questionpro.com\/pt-br\/communities\/\" target=\"_blank\" rel=\"noopener noreferrer\">software adequado<\/a> oferece para que voc\u00ea realize um focus group online facilitam a coleda de dados e a an\u00e1lise dos mesmos. N\u00e3o \u00e9 preciso ser nem um expert no assunto com a ajuda de uma plataforma constru\u00edda com essa finalidade.<\/p>\n<p><strong>3. Melhores insights<\/strong><\/p>\n<p>A qualidade dos insights est\u00e1 diretamente relacionado \u00e0 qualidade dos dados coletados. Com a aplica\u00e7\u00e3o online, voc\u00ea obter\u00e1 mais e melhores dados coletados de um p\u00fablico mais disposto a participar e com an\u00e1lises mais profundas, gra\u00e7as a um software especializado.<\/p>\n<p><strong>4. Gerenciamento inteligente<\/strong><\/p>\n<p>Com uma ferramenta funcional, voc\u00ea n\u00e3o precisa de uma equipe para realizar o projeto e ter\u00e1 tempo de sobra para outros projetos enquanto o software de focus group online trabalha para voc\u00ea de maneira eficiente.<\/p>\n<p><strong>5. Sem limita\u00e7\u00e3o geogr\u00e1ficas<\/strong><\/p>\n<p>Voc\u00ea poder\u00e1 criar grupos em diferentes regi\u00f5es e at\u00e9 pa\u00edses, sem necessitar sair na rua.<\/p>\n<p><strong>6. Evite tend\u00eancias<\/strong><\/p>\n<p>A influ\u00eancia dos outros participantes podem alterar os resultados. \u00c9 importante que isso n\u00e3o ocorra porque a margem de erro \u00e9 maior quando o n\u00famero de participantes \u00e9 menor.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/pt-br\/communities\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Crie um focus group online com a plataforma de comunidades da QuestionPro<\/strong><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-111833 size-full\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/05\/Design-sem-nome-2-e1607291689406.jpg\" alt=\"focus group online\" width=\"1400\" height=\"1200\"><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A<\/span><span style=\"font-weight: 400;\">gora \u00e9 hora de <\/span><a href=\"https:\/\/www.questionpro.com\/pt-br\/tour\/\"><span style=\"font-weight: 400;\">pesquisar<\/span><\/a><span style=\"font-weight: 400;\">.&nbsp; Lembre-se que na<\/span> <a href=\"https:\/\/www.questionpro.com\/pt-br\/\"><span style=\"font-weight: 400;\">QuestionPro<\/span><\/a><span style=\"font-weight: 400;\"> temos as ferramentas de um <a href=\"https:\/\/www.questionpro.com\/pt-br\/\" target=\"_blank\" rel=\"noopener noreferrer\">software para <\/a><\/span><a href=\"https:\/\/www.questionpro.com\/pt-br\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">pesquisa online<\/span><\/a><span style=\"font-weight: 400;\"> e tamb\u00e9m <\/span><a href=\"https:\/\/www.questionpro.com\/pt-br\/mobile\/\"><span style=\"font-weight: 400;\">offline<\/span><\/a><span style=\"font-weight: 400;\"> que voc\u00ea precisa para o seu neg\u00f3cio decolar! Agende uma demonstra\u00e7\u00e3o sem compromisso, totalmente gratuita e em portugu\u00eas e conhe\u00e7a todos os<\/span> <span style=\"font-weight: 400;\">recursos que temos dispon\u00edveis em nossas <\/span><a href=\"https:\/\/www.questionpro.com\/pt-br\/features\/\"><span style=\"font-weight: 400;\">diferentes licen\u00e7as<\/span><\/a><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/demonstracaovirtual.questionpro.com\/\"><img decoding=\"async\" class=\"wp-image-109079 size-medium aligncenter\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/08\/bota\u0303o-demo-1-300x46.png\" alt=\"agendar demonstra\u00e7\u00e3o\" width=\"300\" height=\"46\"><\/a><img decoding=\"async\" class=\"wp-image-109585 size-full alignnone aligncenter\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/08\/linha.png\" alt=\"\" width=\"755\" height=\"40\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O focus group tradicional \u00e9 uma metodologia de pesquisa qualitativa muito eficaz. Mas um focus group online \u00e9 ainda melhor. [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":102755,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[215,217,214],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Motivos para criar um focus group online | QuestionPro<\/title>\n<meta name=\"description\" content=\"\u00c9 hora de ceder aos benef\u00edcios da tecnologia e criar um focus group online, muito mais eficiente e adequado para os dias atuais. 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