{"id":1035932,"date":"2025-08-28T06:21:49","date_gmt":"2025-08-28T13:21:49","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=1035932"},"modified":"2025-08-25T06:26:43","modified_gmt":"2025-08-25T13:26:43","slug":"dashboard-de-experiencia-do-cliente","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/pt-br\/dashboard-de-experiencia-do-cliente\/","title":{"rendered":"Como criar um dashboard de experi\u00eancia do cliente"},"content":{"rendered":"\n<p>Neste artigo, mostraremos como criar um  dashboard de experi\u00eancia do cliente e como visualiz\u00e1-lo facilmente usando a <strong>QuestionPro<\/strong>.<\/p>\n\n\n\n<p>Ao realizar pesquisas com clientes, muitas vari\u00e1veis precisam ser consideradas al\u00e9m da demografia gen\u00e9rica. Essas vari\u00e1veis podem ser in\u00fameras, dependendo do escopo da pesquisa ou do produto ou servi\u00e7o.<\/p>\n\n\n\n<p>Tivemos clientes que utilizaram todas as 20 vari\u00e1veis personalizadas dispon\u00edveis na plataforma e ainda sentiram a necessidade de adicionar mais algumas.<\/p>\n\n\n\n<p>Um <strong>painel de experi\u00eancia do cliente<\/strong> permite que sua organiza\u00e7\u00e3o visualize e interaja facilmente com dados e insights sobre a experi\u00eancia do cliente com sua marca.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Caracter\u00edsticas de um dashboard de experi\u00eancia do cliente<\/strong><\/h2>\n\n\n\n<p>Um painel de experi\u00eancia do cliente deve conter dados e m\u00e9tricas que forne\u00e7am insights sobre seus clientes e suas experi\u00eancias, como:<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/dados-comportamentais\/\">Dados comportamentais<\/a> (an\u00e1lise da web)<\/li>\n\n\n\n<li>Feedback do cliente (conhecendo a voz do cliente)<\/li>\n\n\n\n<li>Dados transacionais ou de ponto de venda<\/li>\n<\/ul>\n\n\n\n<p>Um painel pode ter diversos formatos e tamanhos. No entanto, para ser bem-sucedido, ele deve ser f\u00e1cil de monitorar, interagir e compreender. Dessa forma, voc\u00ea poder\u00e1 tomar decis\u00f5es mais assertivas para sua organiza\u00e7\u00e3o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Como criar um dashboard de experi\u00eancia do cliente com a QuestionPro<\/strong><\/h2>\n\n\n\n<p>Com a nova atualiza\u00e7\u00e3o que lan\u00e7amos, agora voc\u00ea pode adicionar at\u00e9 50 <strong><a href=\"https:\/\/www.questionpro.com\/pt-br\/help\/customer-experience\/variable-mapping.html#:~:text=Vari%C3%A1veis%20Personalizadas%20s%C3%A3o%20vari%C3%A1veis%20especiais,a%20resposta%20do%20respondente%20coletada.\">vari\u00e1veis personalizadas<\/a><\/strong> adicionais aos seus projetos no <a href=\"https:\/\/www.questionpro.com\/pt-br\/cx\/\"><strong>QuestionPro<\/strong>.<\/a><\/p>\n\n\n\n<p>Isso significa que agora voc\u00ea pode segmentar e acessar dados com muito mais par\u00e2metros. Os gerentes de produto podem visualizar relat\u00f3rios ainda mais detalhados.<\/p>\n\n\n\n<p>Temos um guia que ajudar\u00e1 voc\u00ea a criar um <strong>painel de <\/strong><a href=\"https:\/\/www.questionpro.com\/pt-br\/satisfa%C3%A7%C3%A3o-do-cliente.html\"><strong>satisfa\u00e7\u00e3o do cliente<\/strong>:<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Etapa 1: adicionar vari\u00e1veis personalizadas<\/strong><\/h3>\n\n\n\n<p>A captura de tela a seguir mostra as vari\u00e1veis adicionadas e o n\u00famero m\u00e1ximo que voc\u00ea pode incluir. Essas vari\u00e1veis podem ser facilmente rastreadas e visualizadas, caso voc\u00ea precise referenci\u00e1-las em diferentes projetos.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"436\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/08\/image-1024x436.png\" alt=\"\" class=\"wp-image-1035933\" srcset=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/08\/image-1024x436.png 1024w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/08\/image-300x128.png 300w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/08\/image-768x327.png 768w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/08\/image.png 1279w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Etapa 2: habilitar a an\u00e1lise no painel<\/strong><\/h3>\n\n\n\n<p>Todas as vari\u00e1veis personalizadas contam com uma an\u00e1lise de dados robusta. Certifique-se de que o recurso esteja habilitado. Isso dar\u00e1 uma vis\u00e3o clara de quais vari\u00e1veis s\u00e3o mais importantes, essenciais para segmenta\u00e7\u00e3o eficaz e para gerar resultados relevantes.<\/p>\n\n\n\n<p>Com essa an\u00e1lise, voc\u00ea pode refinar seu estudo de pesquisa e aproveitar ao m\u00e1ximo as vari\u00e1veis personalizadas.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"423\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/08\/image-1-1024x423.png\" alt=\"\" class=\"wp-image-1035947\" srcset=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/08\/image-1-1024x423.png 1024w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/08\/image-1-300x124.png 300w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/08\/image-1-768x317.png 768w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/08\/image-1.png 1374w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Etapa 3: visualizar as vari\u00e1veis personalizadas adicionadas<\/strong><\/h3>\n\n\n\n<p>As vari\u00e1veis personalizadas ser\u00e3o mapeadas de forma organizada, proporcionando uma visualiza\u00e7\u00e3o clara. Agora \u00e9 f\u00e1cil visualizar, editar e excluir essas vari\u00e1veis conforme necess\u00e1rio.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"399\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/08\/image-2-1024x399.png\" alt=\"\" class=\"wp-image-1035961\" srcset=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/08\/image-2-1024x399.png 1024w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/08\/image-2-300x117.png 300w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/08\/image-2-768x299.png 768w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/08\/image-2.png 1374w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Etapa 4: utilizar vari\u00e1veis personalizadas mapeadas em sua an\u00e1lise<\/strong><\/h3>\n\n\n\n<p>Com os filtros adicionais, \u00e9 extremamente f\u00e1cil rastrear suas vari\u00e1veis personalizadas, independentemente da quantidade adicionada.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"658\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/08\/image-3-1024x658.png\" alt=\"\" class=\"wp-image-1035975\" srcset=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/08\/image-3-1024x658.png 1024w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/08\/image-3-300x193.png 300w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/08\/image-3-768x494.png 768w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/08\/image-3.png 1374w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Aprenda tamb\u00e9m sobre as vantagens do painel de uso da<a href=\"https:\/\/www.questionpro.com\/pt-br\/\"> <strong>QuestionPro<\/strong>.<\/a><\/p>\n\n\n\n<p>Ainda h\u00e1 muitas outras atualiza\u00e7\u00f5es chegando! Se quiser saber mais sobre elas ou como criar um painel de experi\u00eancia do cliente, entre em contato com nossa equipe de especialistas, que ajudar\u00e1 voc\u00ea hoje mesmo.<\/p>\n\n\n\n<center>\n<a href=\"https:\/\/contactar.questionpro.com\/signup-brazil?custom1=painelexperienciadocliente\">\n<button style=\"background: #ff9f00;\">Criar conta gr\u00e1tis<\/button>\n<\/a>\n<a href=\"https:\/\/www.questionpro.com\/pt-br\/cx\/#ancora-formulario\">\n<button>Agendar demonstra\u00e7\u00e3o<\/button>\n<\/a>\n<\/center>\n\n","protected":false},"excerpt":{"rendered":"<p>Neste artigo, mostraremos como criar um dashboard de experi\u00eancia do cliente e como visualiz\u00e1-lo facilmente usando a QuestionPro. Ao realizar [&hellip;]<\/p>\n","protected":false},"author":73,"featured_media":1035989,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[211],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Como criar um dashboard de experi\u00eancia do cliente<\/title>\n<meta name=\"description\" content=\"Neste artigo, mostraremos como criar um dashboard de experi\u00eancia do cliente e como visualiz\u00e1-lo facilmente usando a QuestionPro.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/dashboard-de-experiencia-do-cliente\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como criar um dashboard de experi\u00eancia do cliente\" \/>\n<meta property=\"og:description\" content=\"Neste artigo, mostraremos como criar um dashboard de experi\u00eancia do cliente e como visualiz\u00e1-lo facilmente usando a QuestionPro.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/pt-br\/dashboard-de-experiencia-do-cliente\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-28T13:21:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-25T13:26:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2025\/08\/dashboard-de-experiencia-do-cliente.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Colaboradores QuestionPro\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Colaboradores QuestionPro\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/dashboard-de-experiencia-do-cliente\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/dashboard-de-experiencia-do-cliente\/\"},\"author\":{\"name\":\"Colaboradores QuestionPro\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/#\/schema\/person\/8ec73687dda60dd6c88373b22a54c4b8\"},\"headline\":\"Como criar um dashboard de experi\u00eancia do cliente\",\"datePublished\":\"2025-08-28T13:21:49+00:00\",\"dateModified\":\"2025-08-25T13:26:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/dashboard-de-experiencia-do-cliente\/\"},\"wordCount\":512,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/pt-br\/#organization\"},\"articleSection\":[\"Experi\u00eancia do cliente - 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