{"id":1047399,"date":"2025-11-06T08:46:21","date_gmt":"2025-11-06T15:46:21","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=1047399"},"modified":"2025-11-03T08:49:40","modified_gmt":"2025-11-03T15:49:40","slug":"aplicativos-de-marketing-digital","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/pt-br\/aplicativos-de-marketing-digital\/","title":{"rendered":"Aplicativos de marketing digital para impulsionar o seu neg\u00f3cio"},"content":{"rendered":"\n

Todos n\u00f3s estamos cientes do enorme crescimento no uso de dispositivos m\u00f3veis, juntamente com as mudan\u00e7as na ind\u00fastria de novas tecnologias, que est\u00e3o avan\u00e7ando a uma velocidade impar\u00e1vel e explorando o potencial dos aplicativos de marketing digital para impulsionar o seu neg\u00f3cio.<\/p>\n\n\n\n

Quem trabalha com marketing digital \u2014<\/a> sejam empres\u00e1rios ou anunciantes \u2014 precisa estar preparado para enfrentar essas mudan\u00e7as, buscando informa\u00e7\u00f5es sobre as novas tend\u00eancias do mercado publicit\u00e1rio para alcan\u00e7ar seus clientes de forma mais direta e eficiente, refor\u00e7ando suas estrat\u00e9gias de marketing de conte\u00fado.<\/p>\n\n\n\n

N\u00e3o \u00e9 f\u00e1cil prever o futuro, mas com base no que observei no primeiro semestre deste ano, achei interessante, em meu primeiro artigo como colaborador deste blog, analisar algumas tend\u00eancias de marketing digital que est\u00e3o dominando o mercado atualmente.<\/p>\n\n\n\n

Ferramentas de marketing digital<\/strong><\/h2>\n\n\n\n

V\u00eddeos em 360 graus<\/strong><\/h3>\n\n\n\n

Um v\u00eddeo em 360 graus \u00e9 aquele que captura todos os \u00e2ngulos poss\u00edveis do ambiente. \u00c9 poss\u00edvel visualiz\u00e1-los arrastando o cursor do mouse sobre o v\u00eddeo para ver diferentes perspectivas.<\/p>\n\n\n\n

Diversas marcas j\u00e1 reconheceram o potencial desses v\u00eddeos e, por meio de seus an\u00fancios, conseguiram impressionar os espectadores.<\/a> Mas voc\u00ea n\u00e3o precisa ser uma multinacional para usar essa tecnologia. <\/p>\n\n\n\n

H\u00e1 algum tempo, o YouTube permite que seus usu\u00e1rios assistam e publiquem v\u00eddeos em 360 graus, oferecendo uma experi\u00eancia virtual mais realista e imersiva. Como resultado, muitos internautas e entusiastas da realidade virtual est\u00e3o publicando conte\u00fado de suas viagens e aventuras nesse formato.<\/p>\n\n\n\n

Em resumo, os v\u00eddeos em 360 graus permitem que as marcas transportem seus usu\u00e1rios para lugares onde nunca estiveram, vivenciem experi\u00eancias quase reais, tornem-se parte de sua pr\u00f3pria hist\u00f3ria e interajam com a marca.<\/p>\n\n\n\n

Com\u00e9rcio Eletr\u00f4nico<\/strong><\/h3>\n\n\n\n

Montar uma loja online ou publicar na internet pe\u00e7as esquecidas no arm\u00e1rio \u00e9 f\u00e1cil; o dif\u00edcil \u00e9 concretizar as vendas e alcan\u00e7ar os clientes. Ter apenas uma presen\u00e7a online n\u00e3o basta.<\/p>\n\n\n\n

O com\u00e9rcio eletr\u00f4nico, ou e-commerce, consiste na venda, compra, distribui\u00e7\u00e3o e fornecimento de informa\u00e7\u00f5es sobre produtos pela internet.<\/p>\n\n\n\n

Devido ao crescimento dos dispositivos m\u00f3veis, os usu\u00e1rios est\u00e3o adotando cada vez mais as compras online.<\/p>\n\n\n\n

Do ponto de vista dos varejistas, \u00e9 essencial entender que as m\u00eddias sociais s\u00e3o cruciais para aumentar o reconhecimento da marca <\/a>e atrair clientes; por isso, os “bot\u00f5es de compra” est\u00e3o se tornando cada vez mais comuns nas plataformas sociais.<\/p>\n\n\n\n

Imagens em Movimento<\/strong><\/h3>\n\n\n\n

Imagens animadas, ou GIFs, s\u00e3o visualmente atraentes e ajudam a captar a aten\u00e7\u00e3o dos clientes.<\/p>\n\n\n\n

Atualmente, as imagens em movimento tornaram-se cada vez mais comuns em sites e redes sociais. Por exemplo, o Facebook adotou recentemente fotos de perfil animadas.<\/p>\n\n\n\n

A vantagem para as marcas \u00e9 que elas podem atrair facilmente a aten\u00e7\u00e3o de seus clientes com imagens em movimento e, ao mesmo tempo, ilustrar a mensagem da marca ou mostrar o produto em a\u00e7\u00e3o.<\/p>\n","protected":false},"excerpt":{"rendered":"

Todos n\u00f3s estamos cientes do enorme crescimento no uso de dispositivos m\u00f3veis, juntamente com as mudan\u00e7as na ind\u00fastria de novas […]<\/p>\n","protected":false},"author":73,"featured_media":1047400,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1954],"tags":[],"yoast_head":"\nAplicativos de marketing digital para impulsionar o seu neg\u00f3cio<\/title>\n<meta name=\"description\" content=\"Entenda o potencial dos aplicativos de marketing digital para impulsionar o seu neg\u00f3cio.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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