{"id":111453,"date":"2020-09-21T07:00:28","date_gmt":"2020-09-21T14:00:28","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=111453"},"modified":"2024-06-05T14:29:49","modified_gmt":"2024-06-05T21:29:49","slug":"analise-turf","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/pt-br\/analise-turf\/","title":{"rendered":"An\u00e1lise TURF: simule as possibilidades reais do mercado"},"content":{"rendered":"<p>An\u00e1lise TURF ou <em>total unduplicated reach and frequency analysis<\/em> em ingl\u00eas, \u00e9 uma metodologia de pesquisa estat\u00edstica que permite a avalia\u00e7\u00e3o do potencial de pesquisa de mercado para uma combina\u00e7\u00e3o de produtos e servi\u00e7os.<\/p>\n<p>Ela analisa o n\u00famero de clientes alcan\u00e7ados por uma determinada fonte de comunica\u00e7\u00e3o e a frequ\u00eancia com que isso acontece.<\/p>\n<p>Com produtos e servi\u00e7os sendo lan\u00e7ados regularmente por organiza\u00e7\u00f5es e novos mercados sendo explorados dia ap\u00f3s dia, torna-se trivial n\u00e3o deixar pedra sobre pedra para garantir que os produtos sejam bem recebidos em novos mercados.<\/p>\n<p>Por exemplo, se uma empresa fabricante de chocolate deseja lan\u00e7ar um novo sabor de chocolate, \u00e9 importante saber se ela ir\u00e1 trabalhar com seu <a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/publico-especifico\/\" target=\"_blank\" rel=\"noopener noreferrer\">p\u00fablico alvo<\/a>.<\/p>\n<p>A an\u00e1lise TURF \u00e9 uma poderosa ferramenta de an\u00e1lise estat\u00edstica que pode ser usada para obter respostas a estas perguntas:<\/p>\n<p><em>Qual ser\u00e1 a participa\u00e7\u00e3o de mercado que poder\u00e1 ser obtida se lan\u00e7armos o sabor X de chocolate?<\/em><br \/>\n<em>Onde devemos promover este sabor para maximizar nosso alcance na ind\u00fastria de chocolate?<\/em><\/p>\n<p>Inicialmente utilizada para an\u00e1lise de campanhas de m\u00eddia, a an\u00e1lise TURF se desenvolveu para ser aplicada em v\u00e1rios segmentos, como an\u00e1lise de produto, linha e distribui\u00e7\u00e3o.<\/p>\n<blockquote><p>Leia mais sobre<a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/intencao-de-compra\/\" target=\"_blank\" rel=\"noopener noreferrer\"> inten\u00e7\u00e3o de compra<\/a>.<\/p><\/blockquote>\n<h2>Caracter\u00edsticas do algoritmo da an\u00e1lise TURF<\/h2>\n<ul>\n<li>Avalia todas as combina\u00e7\u00f5es poss\u00edveis ao considerar as op\u00e7\u00f5es de resposta de uma pergunta de m\u00faltipla escolha.<\/li>\n<li>O resultado da an\u00e1lise TURF produz op\u00e7\u00f5es que voc\u00ea pode n\u00e3o ter considerado eficazes.<\/li>\n<li>Fazer escolhas com base em uma simples escolha percentual pode ser ineficaz.<\/li>\n<li>A an\u00e1lise TURF oferece um mecanismo para olhar al\u00e9m dessas porcentagens e produzir m\u00faltiplas combina\u00e7\u00f5es de op\u00e7\u00f5es que criam seu p\u00fablico alvo.<\/li>\n<li>Selecionar a &#8220;combina\u00e7\u00e3o&#8221; correta \u00e9 a chave. Tenha em mente as op\u00e7\u00f5es de combina\u00e7\u00e3o complicadas que os usu\u00e1rios podem considerar ao adquirir um produto.<\/li>\n<li>Este resultado pode ser usado para incluir ou excluir um novo produto\/fun\u00e7\u00e3o\/servi\u00e7o no roteiro de sua organiza\u00e7\u00e3o.<\/li>\n<\/ul>\n<h2>Vantagens da an\u00e1lise TURF<\/h2>\n<ul>\n<li>Identificar quais s\u00e3o os produtos mais eficientes e t\u00eam um portf\u00f3lio preciso e eficaz. Isto \u00e9 essencial para alcan\u00e7ar a maioria do mercado.<\/li>\n<li>Ela permite aumentar a quantidade de consumidores que escolhem um produto espec\u00edfico de uma linha espec\u00edfica.<\/li>\n<li>Ele otimiza as linhas de produtos, eliminando produtos de baixo desempenho e facilitando o alcance dos consumidores.<\/li>\n<li>Define o valor exato que cada produto individual traz para a linha geral de produtos.<\/li>\n<\/ul>\n<h2>Desvantagens da an\u00e1lise TURF<\/h2>\n<ul>\n<li>Apesar de proporcionar um valor significativo \u00e0s empresas que visam otimizar sua oferta de produtos, \u00e9 necess\u00e1rio levar em conta a interpreta\u00e7\u00e3o dos resultados.<\/li>\n<li>\u00c0s vezes uma an\u00e1lise TURF considera que quando um produto \u00e9 rejeitado, os outros produtos da mesma categoria tamb\u00e9m s\u00e3o rejeitados, sem considerar que existem grandes varia\u00e7\u00f5es.<\/li>\n<li>A an\u00e1lise TURF n\u00e3o leva em conta a frequ\u00eancia ou a quantidade de uso de um produto.<\/li>\n<\/ul>\n<h2>Considera\u00e7\u00f5es finais<\/h2>\n<p>A TURF \u00e9 utilizada onde uma empresa procura entender que conjunto de produtos ou o subconjunto ter\u00e1 maior penetra\u00e7\u00e3o no mercado. Avalie cen\u00e1rios &#8220;e se&#8221; com base na realidade do mercado usando o simulador e calcule todas as possibilidades com a an\u00e1lise TURF.<\/p>\n<hr \/>\n<p><span style=\"font-weight: 400;\">A<\/span><span style=\"font-weight: 400;\">gora que voc\u00ea conhece a <strong>an\u00e1lise TURF<\/strong>,\u00a0\u00e9 hora de come\u00e7ar a <\/span><a href=\"https:\/\/www.questionpro.com\/pt-br\/tour\/\"><span style=\"font-weight: 400;\">pesquisar<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0 Lembre-se que na<\/span> <a href=\"https:\/\/www.questionpro.com\/pt-br\/\"><span style=\"font-weight: 400;\">QuestionPro<\/span><\/a><span style=\"font-weight: 400;\"> temos as ferramentas de <\/span><a href=\"https:\/\/www.questionpro.com\/pt-br\/tour\/\"><span style=\"font-weight: 400;\">pesquisa online<\/span><\/a><span style=\"font-weight: 400;\"> e tamb\u00e9m <\/span><a href=\"https:\/\/www.questionpro.com\/pt-br\/mobile\/\"><span style=\"font-weight: 400;\">offline<\/span><\/a><span style=\"font-weight: 400;\"> que voc\u00ea precisa para o seu neg\u00f3cio decolar! Agende uma demonstra\u00e7\u00e3o sem compromisso, totalmente gratuita e em portugu\u00eas e conhe\u00e7a todos os<\/span> <span style=\"font-weight: 400;\">recursos que temos dispon\u00edveis em nossas <\/span><a href=\"https:\/\/www.questionpro.com\/pt-br\/features\/\"><span style=\"font-weight: 400;\">diferentes licen\u00e7as<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/demonstracaovirtual.questionpro.com\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-109079 size-medium\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/08\/bota\u0303o-demo-1-300x46.png\" alt=\"agendar demonstra\u00e7\u00e3o\" width=\"300\" height=\"46\" \/><\/a><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-109585 size-full alignnone\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/08\/linha.png\" alt=\"\" width=\"755\" height=\"40\" \/><\/p>\n<p><a href=\"https:\/\/www.facebook.com\/questionpro\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-109606 alignleft\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/08\/facebook-e1597935894781.png\" alt=\"\" width=\"30\" height=\"30\" \/><\/a> <a href=\"https:\/\/www.youtube.com\/channel\/UC7BZDtLJ0mdrVqrVtyToMTw\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-109648 alignleft\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/08\/youtube-e1597935924174.png\" alt=\"\" width=\"30\" height=\"30\" \/><\/a> <a href=\"https:\/\/twitter.com\/QuestionProBr\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-109634 alignleft\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/08\/twitter-e1597936001521.png\" alt=\"\" width=\"30\" height=\"30\" \/><\/a> <a href=\"https:\/\/www.instagram.com\/questionprobr\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-109620 alignleft\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/08\/instagram-e1597936031661.png\" alt=\"\" width=\"30\" height=\"30\" \/><\/a> <a href=\"https:\/\/www.linkedin.com\/company\/questionpro-br\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-109627 alignleft\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/08\/linkedin-e1597935985111.png\" alt=\"\" width=\"30\" height=\"30\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>An\u00e1lise TURF ou total unduplicated reach and frequency analysis em ingl\u00eas, \u00e9 uma metodologia de pesquisa estat\u00edstica que permite a [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":111461,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[223,217,214],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>An\u00e1lise TURF: simule as possibilidades reais do mercado<\/title>\n<meta name=\"description\" content=\"An\u00e1lise TURF \u00e9 uma metodologia de pesquisa estat\u00edstica que avalia o potencial de pesquisa de mercado para uma combina\u00e7\u00e3o de produtos e servi\u00e7os.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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