{"id":116379,"date":"2021-02-01T08:06:18","date_gmt":"2021-02-01T16:06:18","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=116379"},"modified":"2021-02-01T08:06:18","modified_gmt":"2021-02-01T16:06:18","slug":"uso-do-metodo-de-gabor-granger","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/pt-br\/uso-do-metodo-de-gabor-granger\/","title":{"rendered":"Uso do m\u00e9todo de Gabor-Granger"},"content":{"rendered":"<p>O uso do m\u00e9todo de Gabor-Granger fornece informa\u00e7\u00f5es cruciais sobre o quanto um consumidor pode pagar por um produto ou servi\u00e7o.<\/p>\n<p>Esta t\u00e9cnica de pesquisa \u00e9 simples de criar e implantar e podemos dizer ser uma ferramenta vital na an\u00e1lise de pre\u00e7os.<\/p>\n<h3>Casos em que o uso do m\u00e9todo Garbor-Granger \u00e9 mais indicado:<\/h3>\n<ul>\n<li><strong>A empresa tem uma faixa fixa de pre\u00e7os aceit\u00e1veis prov\u00e1veis<\/strong> para o produto ou servi\u00e7o e o consumidor deve eleger entre as op\u00e7\u00f5es pr\u00e9-definidas.<\/li>\n<li><strong>A oferta \u00e9 t\u00e3o nova que n\u00e3o h\u00e1 produtos similares ou concorrentes no mercado<\/strong>, e os respondentes n\u00e3o t\u00eam preced\u00eancia de um design e caracter\u00edsticas similares do produto como par\u00e2metro de compara\u00e7\u00e3o.<\/li>\n<\/ul>\n<ul class=\"ft-macro-select-option-list\">\n<li><strong>Determinar a flexibilidade do pre\u00e7o do produto:<\/strong> entenda a flexibilidade do pre\u00e7o de seu produto para determinar o pre\u00e7o adequado. Os clientes n\u00e3o pagam mais do que o valor real que recebem da maioria dos produtos.<\/li>\n<li><strong>Entenda o ponto de fixa\u00e7\u00e3o de pre\u00e7os:<\/strong> cobre o pre\u00e7o do produto de forma apropriada para oferecer aos consumidores produtos acess\u00edveis ao mesmo tempo em que voc\u00ea recupera o seu investimento.<\/li>\n<li><strong>Construir estrat\u00e9gias de pre\u00e7os:<\/strong> o pre\u00e7o \u00e9 um fator significativo em um mercado repleto de concorrentes. Use esta pergunta em uma pesquisa online em seu benef\u00edcio para construir a estrat\u00e9gia de pre\u00e7os mais adequada e otimizar sua renda.<\/li>\n<li><strong>Valoriza\u00e7\u00e3o do produto:<\/strong> descubra se os clientes consideram o produto digno do pre\u00e7o que voc\u00ea tem em mente ou n\u00e3o, e fa\u00e7a outras mudan\u00e7as para otimizar o produto ou servi\u00e7o.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>Estudo de caso com uso do m\u00e9todo de Gabor-Granger<\/h2>\n<p style=\"text-align: left;\">Trabalhamos com um est\u00fadio multinacional global de jogos AA que lan\u00e7a muitos jogos por ano e usa a plataforma QuestionPro para pesquisas quantitativas de consumo, pesquisa de pre\u00e7os, pesquisas para compreender a flexibilidade dos pre\u00e7os e tomar decis\u00f5es para novos lan\u00e7amentos em todas as geografias. Para tais estudos de pesquisa, foi considerado e utilizado o m\u00e9todo Van Westendorp e Gabor Granger.<\/p>\n<p>Van Westendorp oferecia insights \u00fateis, por\u00e9m limitados, pois os intervalos mudavam com base em pa\u00edses e plataformas.<\/p>\n<p>Mas a t\u00e9cnica de pre\u00e7os da Gabor Granger foi perfeita. Esta t\u00e9cnica permitiu que nosso cliente realizasse um estudo de pesquisa de pre\u00e7os em v\u00e1rios mercados e tamanhos de amostras variadas, mas grandes, para determinar o ponto de pre\u00e7o correto de seus lan\u00e7amentos.<\/p>\n<p>N\u00e3o apenas isso, eles tamb\u00e9m foram capazes de decidir a estrat\u00e9gia de pre\u00e7os correta para v\u00e1rios consoles de jogos e tamb\u00e9m obter uma estrat\u00e9gia de pre\u00e7os \u00f3tima para c\u00f3pias f\u00edsicas e edi\u00e7\u00f5es digitais do jogo.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><span style=\"font-weight: 400;\">Agora que voc\u00ea sabe mais sobre o uso do m\u00e9todo Gabor-Granger, \u00e9 hora de come\u00e7ar a <\/span><a href=\"https:\/\/www.questionpro.com\/pt-br\/tour\/\"><span style=\"font-weight: 400;\">pesquisar<\/span><\/a><span style=\"font-weight: 400;\">. Lembre-se que na<\/span><a href=\"https:\/\/www.questionpro.com\/pt-br\/\"> <span style=\"font-weight: 400;\">QuestionPro<\/span><\/a><span style=\"font-weight: 400;\"> temos as ferramentas de <\/span><a href=\"https:\/\/www.questionpro.com\/pt-br\/tour\/\"><span style=\"font-weight: 400;\">pesquisa online<\/span><\/a><span style=\"font-weight: 400;\"> e tamb\u00e9m <\/span><a href=\"https:\/\/www.questionpro.com\/pt-br\/mobile\/\"><span style=\"font-weight: 400;\">offline<\/span><\/a><span style=\"font-weight: 400;\"> que voc\u00ea precisa para o seu neg\u00f3cio decolar! Agende uma demonstra\u00e7\u00e3o sem compromisso, totalmente gratuita e em portugu\u00eas e conhe\u00e7a todos os<\/span> <span style=\"font-weight: 400;\">recursos que temos dispon\u00edveis em nossas <\/span><a href=\"https:\/\/www.questionpro.com\/pt-br\/features\/\"><span style=\"font-weight: 400;\">diferentes licen\u00e7as<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/ctademocompleta.questionpro.com\/?custom1=blog.rodap\u00e9\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-109079 size-medium\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/08\/bota\u0303o-demo-1-300x46.png\" alt=\"agendar demonstra\u00e7\u00e3o\" width=\"300\" height=\"46\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O uso do m\u00e9todo de Gabor-Granger fornece informa\u00e7\u00f5es cruciais sobre o quanto um consumidor pode pagar por um produto ou [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":115770,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[6],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Uso do m\u00e9todo de Gabor-Granger | QuestionPro<\/title>\n<meta name=\"description\" content=\"O uso do m\u00e9todo Gabor-Granger est\u00e1 relacionado a estudos de an\u00e1lise de pre\u00e7os. Saiba quando e como usar essa t\u00e9cnica de investiga\u00e7\u00e3o de mercado.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/uso-do-metodo-de-gabor-granger\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Uso do m\u00e9todo de Gabor-Granger | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"O uso do m\u00e9todo Gabor-Granger est\u00e1 relacionado a estudos de an\u00e1lise de pre\u00e7os. 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