{"id":119054,"date":"2021-04-29T08:47:42","date_gmt":"2021-04-29T15:47:42","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=119054"},"modified":"2021-04-29T08:47:42","modified_gmt":"2021-04-29T15:47:42","slug":"comportamento-no-consumidor-pos-covid-19","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/pt-br\/comportamento-no-consumidor-pos-covid-19\/","title":{"rendered":"Comportamento no consumidor P\u00f3s COVID-19"},"content":{"rendered":"

O comportamento no consumidor p\u00f3s COVID-19 mudou. Ainda conhece os seus clientes? Os estudos de mercado podem ajudar!<\/h2>\n

N\u00e3o \u00e9 novidade que a COVID-19 trouxe altera\u00e7\u00f5es de comportamentos no consumidor. Novidade sim. \u00c9 que devido \u00e0 dura\u00e7\u00e3o da pandemia o que se pensava serem adapta\u00e7\u00f5es de comportamento contingenciais tornaram-se altera\u00e7\u00f5es efetivas e aquilo a que usualmente se passou a chamar \u201co novo normal\u201d (o p\u00f3s Covid-19).<\/p>\n

\u201cDevemos estar atentos ao futuro; quando o mundo muda \u00e0 nossa volta e quando as mudan\u00e7as s\u00e3o adversas, o que costumavam ser ventos favor\u00e1veis e agora\u00a0s\u00e3o contra, precisamos de nos focar em perceber o que fazer no futuro porque queixarmo-nos n\u00e3o \u00e9 a melhor estrat\u00e9gia\u201d.<\/i>\u00a0 <\/span><\/span><\/strong><\/p>\n

\u2013 Jeff Bezos<\/span><\/strong><\/p>\n

 <\/p>\n

Estudos de mercado comprovam que h\u00e1 uma mudan\u00e7a de comportamento no consumidor ap\u00f3s COVID-19<\/h2>\n

Mais de 90% dos portugueses mudaram a forma de fazer compras nos \u00faltimos meses e mais de metade alteraram os produtos que compram.<\/p>\n

Os resultados dos inqu\u00e9ritos<\/a> mais recentes demonstram um aumento do n\u00famero de compras online. Embora a prefer\u00eancia dos inquiridos ainda recaia sobre a compra em loja.<\/p>\n

Outra tend\u00eancia que os estudos de mercado demonstram na sua generalidade \u00e9 que um dos fatores mais preponderantes passou a ser o pre\u00e7o e que os portugueses est\u00e3o mais conscientes dos seus gastos.<\/p>\n

Que tipos de inqu\u00e9ritos<\/a> e ferramentas<\/a> podemos utilizar para medir o impacto da pandemia no nosso consumidor?<\/p>\n

Ferramentas de avalia\u00e7\u00e3o e satisfa\u00e7\u00e3o de clientes<\/a>,\u00a0<\/span>como question\u00e1rios de satisfa\u00e7\u00e3o<\/a>, testes de conceito, comunidades online<\/a>, estudos de imagem de marca, Net Promoter Score<\/a>, estudos de CX<\/a>, ou an\u00e1lises de pre\u00e7o<\/a>, s\u00e3o alguns exemplos de como podemos perceber estas mudan\u00e7as.<\/p>\n

Adaptar as nossas empresas, produtos\/servi\u00e7os e comunica\u00e7\u00e3o e ao futuro tendo a consci\u00eancia de que conhecemos o mercado e os nossos clientes \u00e9 a imperativo para aproveitar as novas oportunidades que um regresso ao normal nos pode oferecer.<\/p>\n

Mais do que nunca, investir em estudos de mercado torna-se essencial para deixar a sua empresa mais preparada para o futuro.<\/p>\n

Lembre-se que na\u00a0<\/b>QuestionPro<\/b><\/span><\/a> temos as ferramentas de estudos de mercado<\/b>\u00a0<\/span><\/b>online<\/b><\/span>\u00a0e\u00a0<\/b>offline<\/b><\/span><\/a> que lhe permitem fazer estes e muitos outros tipos de projectos<\/a><\/b>. Agende uma demonstra\u00e7\u00e3o sem compromisso, totalmente gratuita e em portugu\u00eas e conhe\u00e7a todos os recursos<\/a> <\/b>que temos dispon\u00edveis nas nossas <\/b>licen\u00e7as<\/b><\/span><\/a>.\u00a0<\/b><\/p>\n

Pedir demonstra\u00e7\u00e3o<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

O comportamento no consumidor p\u00f3s COVID-19 mudou. Ainda conhece os seus clientes? Os estudos de mercado podem ajudar! N\u00e3o \u00e9 […]<\/p>\n","protected":false},"author":40,"featured_media":120064,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[242],"tags":[],"yoast_head":"\nComportamento no consumidor P\u00f3s COVID-19 | QuestionPro<\/title>\n<meta name=\"description\" content=\"O comportamento no consumidor p\u00f3s COVID-19 mudou. Ainda conhece os seus clientes? 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