{"id":17111,"date":"2016-01-07T08:37:58","date_gmt":"2016-01-07T16:37:58","guid":{"rendered":"http:\/\/www.questionpro.com\/pt-br\/?p=17111"},"modified":"2023-04-20T12:40:45","modified_gmt":"2023-04-20T12:40:45","slug":"questionarios-online","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/pt-br\/questionarios-online\/","title":{"rendered":"Question\u00e1rios online para marketing,  muito al\u00e9m da pesquisa de mercado!"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Question\u00e1rios online \u00e9 uma poderosas ferramentas para realizar <strong>pesquisas de mercado,\u00a0<\/strong>para coletar dados dos seus poss\u00edveis clientes e para investigar seus concorr\u00eante e para identificar tend\u00eancias.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Veja essas 7 ideias para aproveitar melhor essa \u00f3tima ferramenta de marketing! <\/span><span style=\"font-weight: 400;\">E para obter insights excepcionais realizando um <strong>question\u00e1rios online para marketing<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hoje o blog da <\/span><a title=\"Pesquisa Online\" href=\"https:\/\/www.questionpro.com\/pt-br\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">QuestionPro<\/span><\/a><span style=\"font-weight: 400;\"> tem o prazer de receber o <\/span><b>Tiago Amaral<\/b><span style=\"font-weight: 400;\">, especialista em <strong>marketing digital<\/strong>. Tiago \u00e9 fundador da <\/span><span style=\"font-weight: 400;\">1+1&gt;2<\/span><span style=\"font-weight: 400;\">, ag\u00eancia focada em Marketing de Conte\u00fado e Inbound Marketing. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A maioria dos profissionais de marketing j\u00e1 est\u00e1 acostumada com o uso de question\u00e1rios online para realizar <\/span><span style=\"font-weight: 400;\">pesquisas de mercado<\/span><span style=\"font-weight: 400;\">. Por\u00e9m, essa \u00e9 uma ferramenta que pode ser usada de outras formas em sua atividades de marketing. Basta um pouco de criatividade! <\/span><\/p>\n<h2>7 ideias de Question\u00e1rios Online de plano de marketing:<\/h2>\n<h3>Gerando Leads com Question\u00e1rio Online<\/h3>\n<p><span style=\"font-weight: 400;\">Uma das tarefas mais importantes de qualquer profissional de <strong>marketing<\/strong> \u00e9 gerar <strong>leads<\/strong>. Os question\u00e1rios podem ser usados para isso tamb\u00e9m. Por exemplo, em um evento organizado por sua empresa, voc\u00ea pode solicitar que os visitantes respondam a uma pesquisa para concorrer a um pr\u00eamio especial. Depois, as respostas podem ser usadas para qualificar os leads e selecionar os que tem mais probabilidade de se converterem em clientes.<\/span><\/p>\n<p>Leia tamb\u00e9m:\u00a0<a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/diferenca-entre-pesquisa-qualitativa-e-quantitativa\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Diferen\u00e7a entre pesquisa qualitativa e quantitativa<\/a><\/p>\n<p>Engajamento em Question\u00e1rio Online nas M\u00eddias Sociais<\/p>\n<p><span style=\"font-weight: 400;\">Com um pouco de criatividade, \u00e9 poss\u00edvel criar algumas pesquisas e compartilha-las nas suas <strong>m\u00eddias sociais<\/strong>, estimulando o engajamento de seus seguidores. Por exemplo, voc\u00ea pode criar um <strong>question\u00e1rio<\/strong> sobre qual item deveria estar na promo\u00e7\u00e3o da semana? Al\u00e9m de entreter e engajar sua rede social, isso aumenta a probabilidade que os respondentes visitem e comprem o produto que eles escolheram durante a promo\u00e7\u00e3o.<\/span><\/p>\n<p>Saiba mais sobre:\u00a0<a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/como-fazer-plano-de-pesquisa-de-mercado-eficaz\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Como criar um plano para fazer pesquisa de mercado online<\/a><\/p>\n<h2>Conte\u00fado Interativo<\/h2>\n<p><span style=\"font-weight: 400;\">Voc\u00ea j\u00e1 produz muito <strong>conte\u00fado informativo<\/strong> e \u00fatil para seus clientes em seu blog, certo? Ent\u00e3o, aproveite o recurso de incorporar question\u00e1rios em seu site para que seus leitores possam contribuir com o conte\u00fado. Por exemplo, voc\u00ea pode criar uma r\u00e1pida pergunta como essa para complementar um post:<\/span><\/p>\n<p><script><br \/>\nEMBED_PARAMS = {};<br \/>\nEMBED_PARAMS.surveyID =4399083;<br \/>\nEMBED_PARAMS.domain =\"\/\/enterprise.questionpro.com\";<br \/>\nEMBED_PARAMS.src =\"\/\/enterprise.questionpro.com\/a\/TakeSurvey?id=4399083\";<br \/>\nEMBED_PARAMS.width =\"100%\";<br \/>\nEMBED_PARAMS.height = null;<br \/>\nEMBED_PARAMS.border = \"hidden\";<br \/>\n<\/script><\/p>\n<div id=\"div_4399083\"><\/div>\n<p><script src=\"\/\/enterprise.questionpro.com\/javascript\/embedsurvey.js?version=1\"><\/script><\/p>\n<h2>Quiz: Excelente Formato de Question\u00e1rio Online<\/h2>\n<p><span style=\"font-weight: 400;\">Um quiz \u00e9 uma \u00f3tima forma de gerar tr\u00e1fego para seu site com uma forma leve e divertida de conte\u00fado. Alguns deles, como o quiz \u201c<\/span><span style=\"font-weight: 400;\">Voc\u00ea \u00e9 de humanas<\/span><span style=\"font-weight: 400;\">\u201d do BuzzFeed Brasil, s\u00e3o compartilhados milhares de vezes. Empresas tamb\u00e9m podem aproveitar o poder dos quizzes, como esse realizado pela Endeavor \u201c<\/span><span style=\"font-weight: 400;\">Descubra qual o seu perfil de empreendedor<\/span><span style=\"font-weight: 400;\">\u201d.<\/span><\/p>\n<h2>Relat\u00f3rios de Mercado<\/h2>\n<p><span style=\"font-weight: 400;\">Os relat\u00f3rios de mercado foram um dos tipos de conte\u00fados <\/span><span style=\"font-weight: 400;\">mais utilizados por empresas B2B em 2015<\/span><span style=\"font-weight: 400;\">. Esse tipo de material detalhado \u00e9 especialmente \u00fatil para audi\u00eancias empresariais, sempre interessadas em conhecer melhor o mercado em que atuam. \u00c9 uma maneira perfeita de mostrar que voc\u00ea \u00e9 um especialista do seu mercado, como essa pesquisa sobre <\/span><span style=\"font-weight: 400;\">Inbound Marketing no Brasil<\/span><span style=\"font-weight: 400;\">, realizada pela Hubspot. Os question\u00e1rios online podem ajud\u00e1-lo a coletar os dados necess\u00e1rios para seu relat\u00f3rio.<\/span><\/p>\n<h2>Coletar depoimentos com Question\u00e1rios Online<\/h2>\n<p><span style=\"font-weight: 400;\">Os <strong>question\u00e1rios online<\/strong> s\u00e3o uma forma simples de conseguir <strong>depoimentos de seus clientes<\/strong> para usar em suas iniciativas de marketing. Voc\u00ea pode incluir um link em um email de confirma\u00e7\u00e3o de compra, por exemplo, pedindo que o cliente deixe um coment\u00e1rio caso tenha gostado do seu produto, servi\u00e7o ou atendimento. Dica importante: N\u00e3o esque\u00e7a de incluir no formul\u00e1rio uma solicita\u00e7\u00e3o de autoriza\u00e7\u00e3o \u00a0de uso do coment\u00e1rio em a\u00e7\u00f5es de divulga\u00e7\u00e3o.<\/span><\/p>\n<h2>Feedback em Seu website Atrav\u00e9s de Question\u00e1rios Online<\/h2>\n<p><span style=\"font-weight: 400;\">Para terminar, uma dica bem simples: incluir um <strong>question\u00e1rio<\/strong> em cada post de seu blog perguntando o que o leitor achou do post.<\/span><\/p>\n<p><script>\/\/ <![CDATA[ EMBED_PARAMS = {}; EMBED_PARAMS.surveyID =4399098; EMBED_PARAMS.domain =\"\/\/enterprise.questionpro.com\"; EMBED_PARAMS.src =\"\/\/enterprise.questionpro.com\/a\/TakeSurvey?id=4399098\"; EMBED_PARAMS.width =\"100%\"; EMBED_PARAMS.height = null; EMBED_PARAMS.border = \"hidden\"; \/\/ ]]><\/script><\/p>\n<div id=\"div_4399098\"><\/div>\n<p><script src=\"\/\/enterprise.questionpro.com\/javascript\/embedsurvey.js?version=1\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">Para agilizar seu processo de trabalho e para que tenha recursos que enriquecem seu projeto de pesquisa, utilize uma plataforma online de pesquisa, te convido \u00e0 conhecer \u00e0<\/span><a href=\"https:\/\/www.questionpro.com\/pt-br\/\"> <span style=\"font-weight: 400;\">Questionpro<\/span><\/a><span style=\"font-weight: 400;\">, uma solu\u00e7\u00e3o completa em pesquisa e intelig\u00eancia de mercado.<\/span><\/p>\n<p><iframe title=\"Conhe\u00e7a a QuestionPro\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/EPKW5TZxSIk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Siga-nos nas redes sociais e receba sempre dicas e novidades:<\/span><a href=\"https:\/\/www.facebook.com\/QuestionPro.Pesquisas.Online\/\"><span style=\"font-weight: 400;\"> Facebook<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/twitter.com\/QuestionProBr\"><span style=\"font-weight: 400;\"> Twitter<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/www.linkedin.com\/company\/questionpro-br\/\"><span style=\"font-weight: 400;\"> Linkedin<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.instagram.com\/questionprobr\"><span style=\"font-weight: 400;\">Instagram<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<p><b>Sobre o autor<\/b><\/p>\n<p><b>Tiago Amaral <\/b><span style=\"font-weight: 400;\">\u00e9 especialista em marketing digital. \u00c9 fundador da <\/span><a href=\"https:\/\/www.1mais1maiorque2.com.br\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">1+1&gt;2<\/span><\/a><span style=\"font-weight: 400;\">, ag\u00eancia focada em Marketing de Conte\u00fado e Inbound Marketing. <\/span><br \/>\n<i><span style=\"font-weight: 400;\">LinkedIn: <\/span><\/i><a href=\"https:\/\/br.linkedin.com\/in\/tiagotarziadoamaral\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><i><span style=\"font-weight: 400;\">https:\/\/br.linkedin.com\/in\/tiagotarziadoamaral<\/span><\/i><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Question\u00e1rios online \u00e9 uma poderosas ferramentas para realizar pesquisas de mercado,\u00a0para coletar dados dos seus poss\u00edveis clientes e para investigar [&hellip;]<\/p>\n","protected":false},"author":73,"featured_media":767237,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[223,6,13],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Question\u00e1rios Online para Marketing e Pesquisa de Mercado<\/title>\n<meta name=\"description\" content=\"Question\u00e1rios Online \u00e9 uma poderosa ferramenta que pode te ajudar a levantar dados que v\u00e3o te auxiliar na defini\u00e7\u00e3o do seu plano de marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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