{"id":62113,"date":"2018-08-24T20:41:12","date_gmt":"2018-08-25T03:41:12","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=62113"},"modified":"2023-04-19T18:58:07","modified_gmt":"2023-04-19T18:58:07","slug":"questionpro-cx","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/pt-br\/questionpro-cx\/","title":{"rendered":"Benef\u00edcios de usar nossa plataforma QuestionPro CX"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A ferramenta QuestionPro CX ajuda voc\u00ea a gerenciar toda a experi\u00eancia do cliente. Desde a cria\u00e7\u00e3o de pesquisas, a coleta de informa\u00e7\u00f5es e a a\u00e7\u00e3o. Identifique as principais causas da insatisfa\u00e7\u00e3o do cliente. Converta insights dos clientes em a\u00e7\u00f5es imediatas e concentre-se nas \u00e1reas que t\u00eam maior impacto no seu neg\u00f3cio.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Caracter\u00edsticas do QuestionPro CX<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Text Analytics (an\u00e1lise de texto)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Analisa automaticamente as respostas da pesquisa do cliente para identificar tend\u00eancias, problemas e oportunidades.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">O recurso Text Analytics do QuestionPro \u00e9 projetado para processar respostas n\u00e3o estruturadas, extrair informa\u00e7\u00f5es relevantes e transform\u00e1-las de uma forma vi\u00e1vel para os neg\u00f3cios. Leia tamb\u00e9m: <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/conselhos-para-pesquisa\/\"><span style=\"font-weight: 400;\">Conselhos para pesquisa \u2013 conceitos e pr\u00e1ticas<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">O Text Analytics torna a pesquisa quantitativa mais f\u00e1cil e r\u00e1pida, mostrando t\u00f3picos importantes e permitindo que as respostas abertas sejam categorizadas. Esse poderoso recurso ajuda voc\u00ea a analisar as respostas diretas dos clientes. Permitindo que eles criem, marquem e votem em t\u00f3picos que nos ajudam a identificar tend\u00eancias, problemas e oportunidades.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">O Text Analytics correlaciona os dados de seus clientes para priorizar os principais promotores que geram o maior impacto em sua empresa. O que leva a gerar renda e lealdade de longo prazo. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Essa fun\u00e7\u00e3o \u00e9 composta de tr\u00eas elementos: <\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">Configura\u00e7\u00e3o <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Alinhamento organizacional, <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Notifica\u00e7\u00f5es de loop fechado<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Que orientam as a\u00e7\u00f5es usando relat\u00f3rios s\u00f3lidos. Saiba tamb\u00e9m: <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/como-fazer-plano-de-pesquisa-de-mercado-eficaz\/\"><span style=\"font-weight: 400;\">Como criar um plano para fazer pesquisa de mercado online<\/span><\/a><\/p>\n<h2>Conhe\u00e7a a QuestionPro<\/h2>\n<p><iframe loading=\"lazy\" title=\"Conhe\u00e7a a QuestionPro\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/EPKW5TZxSIk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Alinhamento e configura\u00e7\u00e3o da organiza\u00e7\u00e3o<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Entre os elementos a serem considerados ao usar a fun\u00e7\u00e3o Text Analytics da plataforma QuestionPro CX est\u00e3o:<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"> Configura\u00e7\u00e3o do processo <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Compreens\u00e3o do relacionamento (entre os problemas ou problemas e os departamentos e equipes correspondentes).<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">As organiza\u00e7\u00f5es podem facilmente adicionar departamentos e equipes para rastrear problemas ao longo do tempo e monitorar problemas antes que se tornem um problema generalizado.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Use o &#8220;Word Cloud&#8221; para destacar as palavras e frases mais importantes com base no sentimento e orientar os t\u00f3picos e problemas para cada departamento. Quanto maior o tamanho da fonte, mais importante ou significativa a palavra. Voc\u00ea deve ter pelo menos 100 ou mais respostas para tornar relevantes as palavras relevantes. Depois de ter no m\u00ednimo 100 respostas, selecione e limite de 8 a 10 t\u00f3picos por departamento, come\u00e7ando com sua equipe.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Vantagens de usar o QuestionPro CX<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Economiza seu tempo quantificando o feedback textualmente com base em seus sentimentos.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Incentive as pessoas em sua organiza\u00e7\u00e3o a realizar a\u00e7\u00f5es que resolvam e monitorem o problema.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ele permite que voc\u00ea guie suas estrat\u00e9gias de neg\u00f3cios com base em relat\u00f3rios.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Identifique problemas ocultos e priorize problemas emergentes e falhas nos produtos<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Dirija a a\u00e7\u00e3o com notifica\u00e7\u00f5es (closed-loop)<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Frequentemente, os insights mais vi\u00e1veis \u200b\u200best\u00e3o ocultos nas respostas abertas de seus clientes. Envolva todas as partes da sua organiza\u00e7\u00e3o, incluindo a linha de frente, para encontrar padr\u00f5es e t\u00f3picos de interesse e depois tome medidas pr\u00e1ticas com base no feedback do cliente. Mantenha os interessados \u200b\u200binformados atrav\u00e9s de alertas inteligentes. Configure alertas personalizados que refletem sua estrat\u00e9gia de neg\u00f3cios para alinhar a\u00e7\u00f5es internas com seus pr\u00f3prios KPIs. O uso do Text Analytics ajudar\u00e1 voc\u00ea a identificar informa\u00e7\u00f5es valiosas, quantificando as respostas dos clientes, descobrindo problemas e muito mais. Veja como: <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/como-criar-um-questionario-online\/\"><span style=\"font-weight: 400;\">Como criar um question\u00e1rio online<\/span><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">Descubra os problemas do cliente e gere relat\u00f3rios com QuestionPro CX<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Conhecer as causas fundamentais que afetam sua organiza\u00e7\u00e3o \u00e9 essencial para a efici\u00eancia e o crescimento organizacional. Com nossa plataforma QuestionPro CX, voc\u00ea pode usar o Text Analytics e gerar relat\u00f3rios que permitem ver rapidamente as informa\u00e7\u00f5es resumidas e agir de acordo com os resultados.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">O relat\u00f3rio agrupa dados n\u00e3o estruturados, rastreia problemas e os quantifica para ajud\u00e1-lo a priorizar seus recursos e tomar medidas imediatas. Depois de executar o seu plano, voc\u00ea pode medir o desempenho e a efic\u00e1cia das altera\u00e7\u00f5es comparando-as com seus comparativos de mercado. Os insights descobertos s\u00e3o integrados ao relat\u00f3rio para que possam ser pesquisados, filtrados e compartilhados por toda a empresa. Leia tamb\u00e9m: <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/estagios-de-uma-pesquisa\/\"><span style=\"font-weight: 400;\">Est\u00e1gios de uma pesquisa quais etapas deve seguir?<\/span><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">Relat\u00f3rios avan\u00e7ados: Drill down. Voc\u00ea tem uma vis\u00e3o mais detalhada do seu relat\u00f3rio<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">O QuestionPro CX oferece pain\u00e9is com relat\u00f3rios avan\u00e7ados que levam o usu\u00e1rio de uma vis\u00e3o geral a uma vis\u00e3o detalhada com um \u00fanico clique. Quando voc\u00ea tem m\u00e9tricas da Experi\u00eancia do cliente, como o Net Promoter Score (NPS) ou o Customer Esfor Index (CES), \u00e9 poss\u00edvel detalhar e filtrar os dados de resposta por pontua\u00e7\u00e3o, local, data, endere\u00e7o de e-mail, ID resposta, vari\u00e1veis \u200b\u200bpersonalizadas e muito mais.<\/span><\/p>\n<p><b>Classifique e automatize por segmentos<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Elimine a necessidade de exportar todas as suas respostas de satisfa\u00e7\u00e3o ou NPS para um arquivo do Excel e classifique manualmente as respostas espec\u00edficas que voc\u00ea est\u00e1 procurando. Voc\u00ea pode detalhar facilmente para encontrar insights mais profundos por tr\u00e1s das figuras de refer\u00eancia. Pesquise, classifique, filtre e observe as respostas completas de todos os seus clientes. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Aprofunde-se nas respostas e procure:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Endere\u00e7o do seu e-mail ou ID de resposta.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Data de resposta.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">NPS.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Segmento.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Por produto.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Entenda as necessidades exclusivas dos clientes<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A capacidade anal\u00edtica de aprofundar e responder o &#8220;porqu\u00ea&#8221; \u00e9 muito mais simples com a segmenta\u00e7\u00e3o. Com a fun\u00e7\u00e3o de drill-down, voc\u00ea pode investigar mais sobre o conjunto de produtos que seus clientes t\u00eam e, em \u00faltima an\u00e1lise, entender as necessidades espec\u00edficas de seus diferentes segmentos de clientes.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Com um clique, voc\u00ea pode investigar o conjunto de produtos que seus clientes t\u00eam e compar\u00e1-los com a tend\u00eancia de satisfa\u00e7\u00e3o ao longo do tempo. Convido voc\u00ea ler: <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/retencao-de-clientes\/\"><span style=\"font-weight: 400;\">Reten\u00e7\u00e3o de clientes \u2013 passos a seguir para sucesso com o cliente<\/span><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">Priorize e use seus recursos com efici\u00eancia<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Voc\u00ea pode se aprofundar rapidamente nas respostas que indicam a insatisfa\u00e7\u00e3o do cliente e descobrir a causa raiz. Independentemente de sua empresa ser grande ou pequena, priorizar seus recursos \u00e9 sempre um desafio. Aprofundar e segmentar os dados de seus clientes \u00e9 essencial para ajud\u00e1-lo a priorizar iniciativas, seja identificando as contas corretas para os objetivos de marketing ou alocando recursos para os processos de melhoria.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Saiba mais sobre nossa plataforma QuestionPro CX, agende uma demonstra\u00e7\u00e3o com nossos consultores on-line.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para agilizar seu processo de trabalho e para que tenha recursos que enriquecem seu projeto de pesquisa, utilize uma plataforma online de pesquisa, te convido \u00e0 conhecer \u00e0<\/span><a href=\"https:\/\/www.questionpro.com\/pt-br\/\"> <span style=\"font-weight: 400;\">Questionpro<\/span><\/a><span style=\"font-weight: 400;\">, uma solu\u00e7\u00e3o completa em pesquisa e intelig\u00eancia de mercado.<\/span><\/p>\n<p>Saiba como criar e uma pesquisa do zero com a QuestionPro<\/p>\n<p><iframe loading=\"lazy\" title=\"Como criar uma pesquisa online usando QuestionPro?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ahAQ_K8pIXo?start=14&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Siga-nos nas redes sociais e receba sempre dicas e novidades:<\/span><a href=\"https:\/\/www.facebook.com\/QuestionPro.Pesquisas.Online\/\"><span style=\"font-weight: 400;\"> Facebook<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/twitter.com\/QuestionProBr\"><span style=\"font-weight: 400;\"> Twitter<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/www.linkedin.com\/company\/questionpro-br\/\"><span style=\"font-weight: 400;\"> Linkedin<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.instagram.com\/questionprobr\"><span style=\"font-weight: 400;\">Instagram<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A ferramenta QuestionPro CX ajuda voc\u00ea a gerenciar toda a experi\u00eancia do cliente. Desde a cria\u00e7\u00e3o de pesquisas, a coleta [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":62114,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[212,217,6],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>QuestionPro CX - Os benef\u00edcios da pesquisa de Consumer Experience<\/title>\n<meta name=\"description\" content=\"QuestionPro CX ajuda voc\u00ea a gerenciar toda a experi\u00eancia do cliente. Identifique as principais causas da satisfa\u00e7\u00e3o ou insatisfa\u00e7\u00e3o do seu cliente.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/pt-br\/questionpro-cx\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"QuestionPro CX - Os benef\u00edcios da pesquisa de Consumer Experience\" \/>\n<meta property=\"og:description\" content=\"QuestionPro CX ajuda voc\u00ea a gerenciar toda a experi\u00eancia do cliente. 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